Master Cloud Stacking for Local SEO Domination!


Every few years, somebody says Google Stacks and Cloud Stacks are dead. They said it in 2015. They said it in 2020. Now it’s 2025, and we’re still using them to rank local businesses. The difference is how you build and use them. In this post, we’ll break down why these stacks keep working, how our approach with cloud pages differs from the “old” chain setups, and the exact steps you can follow to make them push real topical and geographic relevance into your local SEO campaigns.

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Quick answer: Do Google Stacks and Cloud Stacks still work?

Yes — as far as we know, they still work in 2025. People have been saying Google Stacks and Cloud Stacks are short-lived since they appeared. That was said about them in 2015, and it keeps coming up. But these methods keep delivering results when used correctly. The main reason is simple: many of these stacks live on Google properties (Drive, Sites, Docs) or on high-authority cloud domains. That gives them weight.

“People have been calling Google Stacks a short-term trick since the day they came out. Same with cloud stacks. ‘Too easy for Google to shut down.' ‘Not a viable long-term strategy.' That was in 2015. Here we are in 2025, and they're still delivering results.”

What we mean by Google Stacks and Cloud Stacks

Let’s get the basics straight so we're on the same page.

  • Google Stacks – These are pages and files you create in Google properties like Sites, Drive, Docs, and Maps. They all sit on Google domains and can link to your client site, ID pages, and GBP (Google Business Profile) listings.
  • Cloud Stacks / Cloud Pages – These are pages hosted on cloud platforms or third-party high-authority domains (think Medium, Wix, Webflow, and other authoritative domains). We treat each cloud page as a tier-one link that points directly to money sites or core assets like ID pages and map embeds.

Both types are used to validate and strengthen a local business brand online. They help push relevance and authority into the local asset that matters most: the Google Business Profile, the location page, or the main money site.

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Why they keep working

Here’s why these stacks keep showing up in our reports and why they still help rank local businesses:

  • They often live on high-authority domains. Google properties and other cloud domains already have trust and link power.
  • They allow us to build topical and geographic relevance in a controlled way. We can create pages that match a service, keyword, or city and link them to core assets.
  • We can be aggressive with link building to cloud pages. Because cloud pages sit on strong domains, we can use heavier anchor text and faster link velocity with less risk to the money site.
  • They create domain and IP diversity. That matters for local SEO where signals come from many places, not just a single site.

How we use Google Stacks

We don't use Google Stacks like some people do when they just want a shortcut. Our focus is on brand validation and local relevance. Here’s the logic in simple steps:

  1. Create Google property pages that tie to the local business and its location.
  2. Link those pages to the money site and to the ID page that hosts the location info.
  3. Embed the Google map where needed to reinforce the GBP connection.
  4. Use those pages to validate that the business is real and present in the city or neighborhood.

Google Sites and Drive pages are powerful because they are owned by Google. When used correctly, they add trust to your brand in a way that is hard to replicate with random low-quality sites.

How our cloud stacks differ from typical setups

Most people teach cloud stacks as a chain of cloud pages linking to each other in several layers. We do it differently. For us, a cloud stack is built like this:

  • Each cloud page sits at tier one and links directly to the money site, the ID page, and often the Google map embed.
  • Instead of creating many cloud pages to link to each other, we build topical or geographic link equity into each cloud page using niche edits and other domain-relevant links.
  • We focus on topical trust flow first. Trust flow is fine, but topical trust flow tells us if the links are relevant to the topic. We want topical relevance flowing into the cloud page.

Why this way? Because a brand-new cloud page with no backlinks has little meaningful link equity. If we point targeted, relevant links to that cloud page, it becomes a strong, topic-relevant asset that then passes real value to the money site or GBP.

“For me, a cloud stack is a cloud page. So, it's a tier one link that is linking directly to the client's money site or tier zero assets which includes an ID page and the Google business profile map.”

Step-by-step: Building our cloud stack

Here is a practical workflow we use when building a cloud stack for a local client. Follow it as a checklist.

  1. Pick a topical or geographic angle for the cloud page. This should match the service or city you want to rank for.
  2. Create the cloud page on a high-authority domain. Use a clean layout, keywords in headings, and a map embed if needed.
  3. Link directly from that cloud page to the money site, to the ID page, and to the GBP (or map embed). Use one or two anchor text links and a map embed. Keep it natural.
  4. Build topical backlinks into that cloud page. Niche edits, relevant blogs, or industry links are good. These links give the cloud page topical trust flow.
  5. Monitor the topical trust flow and rankings. If the cloud page gains relevance, you will see movement in local rankings and GBP performance.

This method gives us control. We can hit cloud pages hard with links because any risk is at the cloud page layer, not directly on the money site.

With cloud pages on strong domains, we can be more aggressive with anchor text ratios and link speed. But aggressive does not mean reckless. We still keep relevance in mind. We aim to:

  • Use keyword anchors that match the service or location for the cloud page.
  • Keep a natural mix of anchors so the profile looks organic to search engines.
  • Increase link velocity to the cloud page faster than we would to a money site.

Why? Because the cloud page is a buffer. If anything attracts attention, it is the cloud page, not the main website.

Topical trust flow vs general trust flow

We watch both, but we care more about topical trust flow. General trust flow tells us how much authority a page has. Topical trust flow shows whether that authority matters for the niche we are targeting.

For example, a cloud page with many backlinks from plumbing sites will have plumbing topical trust flow. That is what helps a local plumber rank for city keywords. General trust flow alone is not enough if the links are off-topic.

Common objections and our replies

We hear a few common concerns. Here are the ones we hear most and how we respond.

  • “Google will shut this down.” Google can change things, but Google properties and high-authority cloud domains are stable. These methods have been in use since 2015 and still work when done right.
  • “This is a short-term trick.” If you use stacks as a short-term trick, they will behave like one. If you use them to build relevance and trust, they can be part of a long-term strategy.
  • “Isn’t this risky?” It can be if you point spammy links to money sites. Our approach keeps the risk on cloud pages and uses topical links to build relevance there.

When to use cloud pages and when to skip them

Cloud pages are not needed for every campaign. Use them when:

  • You need fast topical or geographic relevance for a location.
  • You want to protect the main site from aggressive anchor text or link velocity.
  • You need domain diversity and map validation signals.

Skip them when the business already has strong, relevant backlinks and local presence. In that case, focus on GBP optimization, citations, and on-site authority.

Tools and training we recommend

We teach this method in our mastermind and have step-by-step training for cloud pages. Tools that help include sniffers for topical trust flow, link prospecting tools for niche edits, and Python or automation tools to scale cloud page creation on high-authority domains. But the tool set should match your skill level and budget.

Short checklist for a cloud stack campaign

  • Pick a clear topical/geographic target.
  • Create the cloud page on a high-authority domain.
  • Link directly to the money site, ID page, and map as tier-one links.
  • Build topical backlinks into the cloud page (niche edits, relevancy-first).
  • Monitor topical trust flow and local rankings.
  • Adjust anchor text and velocity as needed.

FAQ

Are Google Stacks risky?

Not if we use them to validate the brand and the location. They are low risk because they sit on Google properties. The bigger risk is pointing spammy links to a money site. We avoid that.

How many cloud pages should we make?

Make as many as you need for domain diversity and targeted coverage. We aim for quality over quantity. A handful of well-built cloud pages with focused topical backlinks beats dozens of weak pages.

What is an ID page?

An ID page is a simple page that holds business identity details: NAP (name, address, phone), service descriptions, and a map embed. It acts as a tier-zero asset in our link stack.

Do we need to use aggressive anchor text?

We can be more aggressive on cloud pages than on money sites. Still, keep it natural and relevant. Use a mix of brand, keyword, and long-tail anchors.

How long before we see results?

That varies. Some local moves show up in weeks. Others take months. Cloud pages often move faster because they live on strong domains and receive targeted relevance.

Conclusion

Google Stacks and cloud stacks are still part of our local SEO toolkit in 2025. They work because they live on strong domains and because we use them to push topical and geographic relevance into the assets that matter most for local ranking. Our twist is to use cloud pages as tier-one links and then feed those pages with topical, relevant link equity.

This approach gives us control, speed, and a safer way to be aggressive with anchors and link velocity. If you are running local campaigns, add cloud pages to your toolbox and focus on topical trust flow. When done right, these stacks continue to help rank local businesses.