When a client's website drops in rankings due to an algorithm update, it can be a stressful situation for both the client and the agency. Understanding how to manage these situations effectively is key to maintaining a good relationship and ensuring business growth.
Table of Contents
Understanding Algorithm Updates
Algorithm updates are a regular occurrence in the world of SEO. For instance, the December 2024 spam update had significant impacts, affecting many sites that had no reason to be penalized. In contrast, some sites that should have been penalized saw unexpected boosts in rankings. This unpredictability is why patience is essential. Allowing the dust to settle after these updates is crucial before making any decisions.
Setting Realistic Expectations
When pitching services to clients, it's important to communicate that SEO is inherently risky. You don't work for Google, and changes can affect rankings at any time. Being transparent about this will help set realistic expectations. Clients need to understand that while you strive to improve their rankings, you cannot guarantee they will remain stable. Clear communication fosters respect and trust.
Strategies for Managing Client Expectations
- Be Transparent: Always communicate the potential risks involved in SEO. Clients should know that algorithm changes can lead to fluctuations in rankings.
- Educate Clients: Help clients understand the nature of SEO and the factors that influence their rankings. This can alleviate frustration when changes occur.
- Provide Regular Updates: Keep clients informed about what you are doing to address any ranking drops. Regular communication can prevent misunderstandings.
Recovering from SEO Penalties
Recovering from penalties, especially off-page ones, can be challenging. While on-page penalties are often easier to address, off-page penalties can require more time and effort. Here are some strategies to help with recovery:
- Identify the type of penalty: Understanding what caused the drop can guide your recovery efforts.
- Test recovery methods: Implement various recovery strategies and monitor their effectiveness.
- Stay updated: Keep abreast of changes in Google's algorithms to adapt your strategies accordingly.
Got SEO Questions? Get answers every week at 4pm ET at Hump Day Hangouts. Ask questions ahead of time, or live – just go to: https://semanticmastery.com/hdho (bookmark this!) 10+ years of insights given every week!
Get your checklist to help get better results with GBPs, faster.
Join Our Community for Ongoing Support
If you're looking to enhance your local SEO skills, consider joining the MasterMIND. This community provides actionable strategies, proven Standard Operating Procedures (SOPs), and connections with successful peers. Members often report increasing their client base by 30% within six months.
Free Resources
For those starting out or looking to improve their local SEO efforts, the Local SEO Toolkit is available for free. This toolkit offers insights on filling your pipeline with leads, optimizing Google Business Profiles, and more.
FAQs
What should I do if my client's site drops in rankings?
First, assess the situation by identifying the type of penalty or algorithm change affecting the site. Then, communicate with your client about the findings and the steps you plan to take to address the issue.
How can I set realistic expectations with clients?
Be upfront about the risks involved with SEO and the fact that you cannot guarantee rankings. Providing education about how SEO works and regular updates can help manage their expectations.
Are there resources available for improving local SEO?
Yes! You can access the Local SEO Toolkit and the GMB Process Checklist for free resources that guide you through optimizing your local SEO efforts.
How can I learn more about SEO management?
Consider joining our community for ongoing support and learning opportunities in local SEO.