When you're reaching out to potential clients, the follow-up process can often be a tricky one. A question that frequently comes up is: how often should you follow up after sending a custom video? This topic came up recently, and it's worth exploring in detail.
Table of Contents
The Shift from Custom Videos
Custom videos can be engaging, but the reality is that many of them go unwatched or don't elicit a response. That's part of the reason we've moved away from relying solely on them. Instead, consider using a universal welcome video. This generic video can introduce your services and explain how to read search grid reports, which can be a powerful selling tool.
Using Search Grid Reports Effectively
One effective approach is to send prospects a search grid report along with your messaging. This report visually highlights where the prospect wants to get jobs versus where they are actually receiving them. For example, you might illustrate that they claim their service area is 15 miles, but their actual ranking on Google Business Profile is limited to just a few spots within that area. This stark contrast can be a compelling way to pitch your services.
“This is where you said you want to get jobs from, and this is where you’re actually getting jobs from.”
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Automating the Follow-Up Process
Creating custom videos can be time-consuming and may not always yield results. If you're looking to scale your efforts, automation is key. We've developed a system that utilizes screenshots instead of videos to convey the same information. This not only saves time but also makes it easier to follow up with prospects.
The Delivery Sequence
In our approach, we first identify a problem for the prospect, then agitate that issue visually with two simple screenshots. These screenshots show:
- The area they claim as their service area.
- Where they are actually getting work from Google.
We use a short link to share these images, making it easy for them to see the discrepancy. This method is not just efficient; it's also straightforward. When prospects see the visual evidence, they are more likely to engage with you.
Engaging Prospects for a Call
The goal is to get the prospect on a call. Once you've sent the screenshots, they might ask why a call is necessary. The answer is simple: you want to address the problem identified during the optimization of their listing. If they express curiosity about the issue, our automation sends them a link to the images, reinforcing the need for a discussion.
Automating Responses
All of this can be facilitated through automation. Our VAs take care of creating and sending the necessary materials, which reduces the need for video content. This leads to a more scalable process that can handle a larger volume of prospects without sacrificing quality.
Conclusion
In the world of SEO, particularly for local businesses, the way you follow up can make all the difference. By shifting from custom videos to automated systems using search grid reports and visual aids, you can increase your efficiency and effectiveness. This method not only helps in closing leads faster but also allows you to focus on scaling your efforts without getting bogged down in time-consuming tasks.
FAQs
How often should I follow up with a prospect after sending a video?
Instead of relying solely on video follow-ups, use visual aids like search grid reports to engage prospects. Automate these processes to maintain consistent communication without overwhelming your schedule.
What is a universal welcome video?
A universal welcome video is a generic introduction that outlines your services and explains how to interpret search grid reports, removing the need for multiple custom videos.
How can I automate my follow-up process?
Utilize automation tools to send visuals like screenshots instead of videos. This allows for a more scalable approach to follow-ups while still addressing client concerns effectively.
For more resources on optimizing your processes, check out the Local SEO Toolkit for agency owners and freelancers. If you're serious about enhancing your local SEO agency, consider joining the MasterMIND for actionable strategies and community support.
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