Optimizing SEO for multiple locations can significantly impact your performance. This post shares insights on leveraging subdomains effectively, ensuring your multi-location business thrives without starting from scratch for a new site.
Table of Contents
Understanding the Setup
Let’s start with a question I received from James, who is building a lead generation brand across multiple major cities. He asked whether he could interlink separate domains for his brand, which follows the format brand+city.com. He also has a main site at brand.com.au. My advice? While it might be tempting to interlink those separate domains, it can create a footprint that could raise red flags with Google.
Why You Should Avoid Interlinking Separate Domains
Even though they belong to the same brand, interlinking separate domains can signal to Google that you’re trying to manipulate search results. This could lead to penalties or decreased visibility. Instead, I recommend using subdomains.
The Advantages of Subdomains
By setting up your locations as subdomains of your main domain, you can inherit link authority and relevance from the parent domain. This means that when you launch a new location, it automatically benefits from the established authority of your main site. Here’s why this approach is not just smarter but also more efficient:
- Inherit Authority: Each new subdomain can benefit from the existing link authority of the main domain, making it easier and faster to rank.
- Efficiency: You don’t start from scratch with each new location; instead, you build on the foundation already established.
- Cost-effective: You’ll save money on domain registrations and maintenance.
Real-World Example
Let’s look at a practical example. I manage multiple subdomains under the brand ‘fing.pro’. Among 18 subdomains, seven are ranking with an average position of 10 or less for the keywords we track. This shows how effective subdomains can be when properly utilized.
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How to Implement Subdomains
To get started with subdomains, follow these steps:
- Create a Main Domain: Use your main brand domain as the foundation.
- Set Up Subdomains: For each new location, create a subdomain (e.g., location.brand.com).
- Link from the Main Domain: You can link from the main site to the subdomains, ideally from a location directory page that showcases all your subdomains.
Best Practices for Multi-Location SEO
Here are some best practices to keep in mind:
- Unique Content: Ensure that each subdomain has unique, localized content that resonates with the local audience.
- Optimize Google Business Profiles: Each location should have its own optimized Google Business Profile to improve visibility.
- Monitor Performance: Regularly check the performance of each subdomain and adjust your strategies accordingly.
Resources to Help You Succeed
If you’re ready to dive deeper into local SEO strategies, I highly recommend exploring the Local SEO Toolkit. This free resource is packed with tools for prospecting, optimizing Google Business Profiles, and link building.
Additionally, if you want to know how to rank your Google Business Profile effectively, grab the free GMB Process Checklist to guide you through the steps.
FAQs
Can I use different domains for different locations?
While it’s possible, it’s not recommended due to the risk of penalties from Google. Using subdomains is a more effective strategy.
What if I already have multiple domains set up?
If you’ve already established separate domains, consider keeping them but utilize subdomains for new locations moving forward. This way, you can gradually build authority without starting from scratch.
How long does it take for a new subdomain to rank?
The time it takes can vary, but because subdomains benefit from the main domain’s authority, they often rank faster than entirely new domains.
In conclusion, by using subdomains for your multi-location business, you set yourself up for success in local SEO. Avoid the pitfalls of interlinking separate domains, and focus on building a robust network of subdomains that inherit authority and relevance from your main site. Happy optimizing!