Optimizing Your Homepage with Schema Markup: Organization vs Local Business

Using Both Organization and Local Business Schema

When your homepage functions as a landing page for a specific location, it’s beneficial to incorporate both organization schema and local business schema. Typically, you would start with organization schema that references the local business schema with the appropriate subtype. This dual approach allows you to provide comprehensive information about your business to search engines.

For example, if your business is a medical practice, you would use the organization schema for your primary details and then specify a subtype for local business. This ensures that search engines can easily identify who you are and what you do.

Where Should You Place the Schema?

Now, you might be asking yourself, “Should the organization schema be placed on the about page?” The answer is no—it does not have to be restricted to that page. You can implement it on your homepage as well, which can enhance your site's overall visibility.

Understanding Array Schema Markup

Another advanced option is to use an array schema. An array allows you to include both organization and local business schema in a single markup. This can be particularly useful for businesses that have various subtypes or categories.

To implement an array, you will structure it in a way that specifies both the organization type and its relevant local business subtype. Here’s a quick example:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "subOrganization": {
    "@type": "LocalBusiness",
    "name": "Your Local Business Name",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main St",
      "addressLocality": "Your City",
      "addressRegion": "Your State",
      "postalCode": "12345",
      "addressCountry": "USA"
    }
  }
}

This structure allows you to convey multiple schema types effectively, enhancing your site's SEO capabilities.