Getting featured by AI models isn’t random—it’s structural. In this episode of The Local Marketing Mastery Podcast, I break down how LLMs like ChatGPT choose sources and what you need to do to make your content eligible for inclusion. You’ll learn practical strategies to optimize for AI-driven visibility, reinforce authority signals, and position your agency […]
Optimizing for ChatGPT Search: How LLMs Choose Their Sources Read More »
Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways
The Science of “Brand Mentions”: Why Unlinked Quotes Matter Now Read More »
Getting cited by Perplexity isn’t luck—it’s structure. In this episode of The Local Marketing Mastery Podcast, I break down the exact, repeatable steps for creating content Perplexity actually pulls from and cites. You’ll learn how to structure pages, reinforce entity signals, and position your content for AI visibility so your agency can build authority, attract
How to Get Cited by Perplexity: A Step-by-Step Guide Read More »
Links still matter—but they’re no longer doing all the heavy lifting. In this episode of The Local Marketing Mastery Podcast, I break down why brand citations are becoming more influential than traditional backlinks and what that shift means for local SEO heading into 2026. You’ll learn how to use citations to strengthen brand signals, improve
Why Brand Citations are the New Backlinks in 2026 Read More »
Social media gets a lot of credit in local SEO—but not always for the right reasons. In this episode of The Local Marketing Mastery Podcast, I break down what social signals really do, what they don’t, and how to use them strategically without chasing noise. You’ll learn how to leverage social platforms to support visibility,
Do Social Media Signals Impact Local SEO? Read More »
Local SEO and paid ads look similar on the surface—but the economics are completely different. In this episode of The Local Marketing Mastery Podcast, I break down the real numbers behind each channel and how to decide what actually makes sense for your clients. You’ll get practical frameworks to compare ROI, set smarter expectations, and
What’s The ROI Of Local SEO Compared To Paid Ads? Read More »
