The Local Marketing Mastery Podcast

Most agencies ignore schema because it sounds too technical—but that’s a big mistake. In this episode of The Local Marketing Mastery Podcast, I break down exactly how to use schema markup to boost visibility, strengthen local signals, and help your clients stand out in search. You’ll learn practical ways to implement schema that drive measurable […]

Does responding to reviews really help your clients rank better—or is it just good customer service? In this episode of The Local Marketing Mastery Podcast, I dig into what Google actually pays attention to and how smart responses can improve visibility and trust. You’ll learn simple, repeatable strategies to turn every review into a ranking

How many reviews does it really take to rank higher and outrun competitors? In this episode of The Local Marketing Mastery Podcast, I break down the data, patterns, and strategies behind review volume—and how to use it to dominate local search. You’ll learn how to build steady review growth that boosts visibility, drives leads, and

Fake reviews can wreck a client’s reputation fast—and most agencies don’t know how to fight back. In this episode of The Local Marketing Mastery Podcast, I walk you through exactly how to spot, report, and remove spammy reviews without crossing Google’s lines. You’ll learn how to protect rankings, build trust, and turn reputation management into

Do reviews from sites like Yelp and Facebook really help your clients rank better on Google—or is that just another SEO myth? In this episode of The Local Marketing Mastery Podcast, I break down how third-party reviews actually influence visibility, trust, and lead flow. You’ll learn what really matters, what doesn’t, and how to use

You can grow review volume fast without tripping Google’s wires—if you stop trying to game it. In this episode of The Local Marketing Mastery Podcast, I break down compliant review systems: timing the ask, channel mix (SMS, email, in-journey prompts), storefront vs. service-area nuances, healthy velocity, review diversity, and responses that build trust. You’ll get