If you can’t track calls, clicks, and leads, you can’t prove value—period. In this episode of The Local Marketing Mastery Podcast, I break down the tools and setups we use to track local SEO performance without breaking NAP or muddying the data. You’ll learn how to measure real ROI, report with confidence, and scale your […]
How Can I Track Calls, Clicks, And Leads From Local SEO? Read More »
Should you run Google Ads alongside local SEO—or is that just burning budget? In this episode of The Local Marketing Mastery Podcast, I break down when Ads actually complement local SEO, when they don’t, and how to use both without cannibalizing results. You’ll get practical tactics to boost ROI, accelerate growth, and give your agency
Should I Run Google Ads Along With Local SEO? Read More »
Local SEO and Google Local Service Ads solve different problems—and confusing the two costs agencies leads. In this episode of The Local Marketing Mastery Podcast, I break down how each works, where they overlap, and when to use one, the other, or both. You’ll get practical strategies to maximize lead flow, set the right expectations
What’s The Difference Between Local SEO And Google Local Service Ads? Read More »
Proximity is one of the strongest local ranking factors—and it’s also the one you can’t fake. In this episode of The Local Marketing Mastery Podcast, I break down how Google uses location, what you can and can’t influence, and how to compete in crowded markets anyway. You’ll learn practical strategies to improve visibility, win better
How Does Proximity To The Searcher Impact Rankings? Read More »
Do call tracking numbers actually hurt NAP consistency—or is that another outdated fear? In this episode of The Local Marketing Mastery Podcast, I break down when call tracking makes sense, when it doesn’t, and how to implement it without damaging local rankings. You’ll learn practical ways to track ROI, maintain citation integrity, and scale your
Should I Use Call Tracking Numbers, Or Will It Hurt Nap Consistency? Read More »
Backlinks still matter in local SEO—but not the way most agencies think. In this episode of The Local Marketing Mastery Podcast, I break down the real role links play, where they actually help, and where they’re overused or misapplied. You’ll learn practical link strategies that support rankings, protect your clients, and help you scale your
What’s The Role Of Backlinks In Local SEO? Read More »
