You can’t fake sentiment—and AI is getting very good at spotting it. In this episode of The Local Marketing Mastery Podcast, I break down how AI interprets reviews and online sentiment, and what agencies can actually do to influence it the right way. You’ll learn practical reputation systems, smart AI-assisted workflows, and compliance-safe tactics to […]
How to Influence AI Sentiment Around Your Local Business Read More »
AI-driven local SEO starts with data quality—and most businesses have no idea where theirs is coming from. In this episode of The Local Marketing Mastery Podcast, I break down how to run a real citation audit, identify the sources AI actually trusts, and uncover where bad data is hurting rankings. You’ll learn how to fix
The “Citation Audit”: How to See Where AI is Currently Pulling Your Info Read More »
Structured data isn’t just about rankings anymore—it’s about how machines understand your business. In this episode of The Local Marketing Mastery Podcast, I break down how structured data feeds AI, strengthens entity signals, and directly impacts local visibility. You’ll learn how to use structured data to create clearer context, improve results for clients, and scale
Feeding the Machine: Using Structured Data to Help AI Understand Your Business Read More »
GEO and SEO aren’t the same thing—and treating them like they are is already holding agencies back. In this episode of The Local Marketing Mastery Podcast, I break down the real differences between geographic optimization and traditional SEO, and how AI is changing the way local rankings are earned. You’ll learn how to use AI
GEO vs. SEO: Why Your Ranking Strategy Needs an AI Pivot Read More »
Getting featured by AI models isn’t random—it’s structural. In this episode of The Local Marketing Mastery Podcast, I break down how LLMs like ChatGPT choose sources and what you need to do to make your content eligible for inclusion. You’ll learn practical strategies to optimize for AI-driven visibility, reinforce authority signals, and position your agency
Optimizing for ChatGPT Search: How LLMs Choose Their Sources Read More »
Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways
The Science of “Brand Mentions”: Why Unlinked Quotes Matter Now Read More »
