We stop guessing and start using data. When we order a competitive link analysis, we get a written report that shows us the numbers. That report is useful if we know how to read it. If we want specific, campaign-level advice that points to the exact services we should buy, we need a live review from us. That review comes as a short, recorded session where we explain the report, show our process, and recommend which services to use and why.
Table of Contents
What a competitive link analysis report gives you
The written report is a clear set of data about your competitor links, citation profiles, anchor text, domain authority signals, and where your client sits in comparison. It costs a small amount because our team compiles and formats the data for you. The written report is meant to be read and used by someone who knows how to interpret SEO metrics.
Here is what you get from the written report:
- Raw and summarized link metrics for primary competitors
- Where competitors are getting links and how often
- Anchor text patterns and link types
- Opportunities and gaps you can close with targeted link building
- Clear charts and tables you can hand to your client or team
Why the video review add-on exists
The video review add-on is us reviewing the written report for you, on camera. It is not a generic training video. It is a session where we walk through your exact report, explain what each part means, and give campaign-specific recommendations. That is what you are paying for when you buy the add-on. You are buying our time and the recorded explanation of our thinking.
When we do a video review we:
- Open your report and show step by step what we are reading
- Explain how we decide what link types to buy
- Recommend one-off services that will help that campaign the most
- Give reasons for each recommendation so you can see the logic
- Record the whole process so you can replay it later
In short, the written report tells you the facts. The video review tells you what to do with the facts.
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How we price and why
The written report fee covers the data and the work to build the report. The video review charges a small extra fee. That fee is for our time to analyze and explain the report and to record the session. This is not a hidden charge. It is offered as an add-on at checkout so you can choose the level of service you need.
We recommend a simple plan for teams and agencies:
- Order a few video reviews early on. Watch and study each recording.
- Use the free training we provide to practice reading reports.
- After several reviews, you will be confident reading reports on your own.
- Then order written reports only, unless you want another review.
This approach saves money and builds your in-house skills. The goal is to have you read and act on reports yourself, not to have us do the low-level work all the time.
We will not guess for you
We will not recommend link building services without looking at the competitive analysis data first. Making blind guesses wastes your budget and ours. If you want a recommendation from us, we need to see the numbers and the context. That is what the add-on is for. If someone orders only the written report and then asks for our recommendations without the add-on, we will ask them to buy the add-on. That is fair and clear.
It is also not scalable for us to review every report for free. We are happy to teach and support you, but we cannot trade unlimited hours for free advice. The add-on is a small fee that gets you a focused, recorded review and an action plan you can follow.
How to get the most out of your first few reports
Follow this path to build skill and save money:
- Buy a written report for a campaign you want to improve.
- Purchase the video review add-on for that report for a hands-on walkthrough.
- Watch the recording and take notes on our process and what we prioritize.
- Order one or two more reviews for different types of campaigns to see patterns.
- Use our free training materials to practice reading reports yourself.
- After a handful of reviews, order written reports only and act on the findings.
We want you to learn how to interpret the reports. The recordings are designed to teach you the mental steps we use. After you learn those steps, you can make the same choices without needing us to record every time.
Example scenario
Imagine you order a written competitive analysis for a local plumber. You get back a report that shows competitors have a lot of links from local business directories and a few inside-industry blogs. The report also shows many competitors use brand or service-focused anchor text rather than exact-match keywords.
If you only have the written report and you know how to read it, you might decide to buy citations and a few niche-related guest posts. If you are unsure, a video review will show exactly why we would choose citations and guest posts, how many to start with, and which pages to target. We will also explain risks to avoid, such as buying low-quality links or using the wrong anchor text patterns.
How we present recommendations
When we recommend services, we tie each suggestion to a piece of data in the report. We do not say “buy this” without showing why. You will get a checklist or short plan that you can hand to your team or a freelancer. The plan will cover:
- Which pages to target first
- Types of links to prioritize
- Anchor text strategy to match competitor profiles
- Timing and pace for link building
- Risks and things to avoid
This makes the recommendations practical and easy to act on.
Training options
We provide free training that shows how to read and use a competitive analysis. The goal is to get you able to interpret the reports on your own. If you study the free trainings and watch a few video reviews of your campaigns, you will be able to make smart link choices without needing our time for every campaign.
Common mistakes we see
- Ordering only a written report and then expecting free advice
- Buying link services without matching them to the report data
- Rushing into link buys before reviewing anchor text and link types
- Assuming one size fits all for every campaign
These mistakes cost money and slow results. The simple fix is to learn to read the data or to buy a targeted video review until you can read the data yourself.
What the video review will not be
The video is not a long coaching call or an ongoing account management service. It is a focused review tied to the report you buy. We do not promise to manage campaigns, place links for you, or act as your full-time strategist via the add-on. If you want ongoing work, we can discuss project services. The add-on is a short, recorded way to show you our thinking and to give you a concrete action plan.
Final thoughts
Data first. Teach second. Act third. That is our approach. We give you the data in a written report. We teach you how to use the data with a video review so you can learn our process. Then you act based on what you learn.
We do this so your team gets better and your clients get better results. Buy the written report if you can read the numbers. Buy the video review if you want our exact recommendations and a recorded walkthrough. Use our free training between reviews. After a handful of reviews, you will know how to read reports and make strong choices on your own.
FAQ
Do we need to buy the video add-on to get recommendations?
Yes. The written report contains the data. If you want our campaign-specific recommendations and a recorded walkthrough, you need the video add-on. That add-on buys our time to analyze the report and explain our reasoning.
How much does the written report cost and how much for the video review?
The written report is priced separately. The video review add-on is a small extra fee charged to cover our time for analysis and recording. Together they give you both the data and a clear plan.
Can you just tell us what to buy after we get the written report?
No. We will not recommend services without reviewing the comp analysis data. If you want our recommendation, please purchase the video review add-on so we can explain the choices and show our work.
How many video reviews should we buy before reading reports on our own?
Buy a few. Typically after two to four video reviews you will start to see the patterns and understand our process. Pair those reviews with the free training resources and you will be able to read reports yourself.
Will you keep reviewing our campaigns forever if we pay?
We can provide reviews as needed, but the add-on is meant to teach you to do this in-house. We do not want to trade unlimited hours for advice. The plan is to help you learn the process so you can act independently.