Are you tired of pouring time and energy into Google Business Profiles (GBPs) that seem to vanish at a moment's notice? You're not alone. Many local SEO practitioners are finding that focusing on organic lead generation assets is a more stable and effective strategy for success. Let’s break down how to build a solid foundation for your local SEO efforts without getting bogged down by unstable profiles.
Table of Contents
Building Organic-Only Lead Generation Assets
When starting a new lead generation site, the first question often arises: What should you do before you have a physical address? The answer is straightforward: don't sweat it. In today's environment, where securing GBPs is increasingly difficult, the focus should be on building organic-only assets. It’s essential to create self-hosted websites in low-competition areas. Once these sites start to rank, they become powerful tools for attracting clients.
Wait for a Buyer
Before investing time and energy into a GBP, wait until you have a buyer for your website. This approach allows you to build something tangible that you can showcase to potential clients. Once your site is monetized, you can then add a GBP profile associated with the business that will benefit from your lead generation efforts.
The Pitfalls of GBP Dependency
Many of us have been there: investing heavily in building out lead generation assets tied to GBPs, only to see them get suspended or deleted. Why waste time and resources on something that could disappear overnight? By focusing on organic assets first, you mitigate the risk of suspension and create a more reliable foundation for your SEO efforts.
- Self-Hosted Websites: Prioritize building self-hosted sites that can rank organically. This way, you have something concrete to show your potential clients.
- Low Competition Areas: Target areas with less competition to improve your chances of ranking and attracting clients.
- Monetization First: Only after monetizing the site should you consider building additional assets like a GBP profile.
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Why Organic Assets Matter
Organic assets provide a stable platform for your lead generation efforts. With a site that partially ranks, you can confidently approach contractors and other businesses in the area, demonstrating that you have a viable product to sell. This method not only saves time but also ensures that you're investing your energy where it counts.
Final Thoughts
In conclusion, the strategy to build organic-only lead generation assets before worrying about GBPs aligns with a more sustainable approach to local SEO. By focusing on creating a solid foundation, you can avoid the frustrations associated with unstable profiles and build a business that thrives.
FAQ
What should I do if I don't have a physical address yet?
Focus on building organic-only assets first. Wait until you have a buyer before creating a GBP.
Why are GBPs becoming less reliable?
GBPs can be suspended for various reasons, making them unstable for businesses that rely on them for lead generation.
How can I find low-competition areas for my lead generation sites?
Research local markets and use tools to identify areas where there are fewer competitors. This will increase your chances of ranking higher.
For further guidance on local SEO strategies, check out resources like the Local SEO Toolkit and the GMB Process Checklist. These tools can help you optimize your efforts and ensure you’re on the right track!