Ever get frustrated trying to find your favorite pizza spot online, only to come across old or wrong info? Businesses face this same problem, struggling to keep their details updated across the web. Some might have tried pricey services like Yext but found them too costly or complicated. Here's a simple, cheaper solution: use Yext Power Listings through Semrush. For just $20 a month, no contract needed, you can make sure your business is found in all the right places, boosting your brand’s authority and making it easier for folks to discover you. Let's see how this can help you shine online.
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What Are Yext Power Listings?
Yext Power Listings are essentially a service that allows businesses to manage their information across various high-authority directories. If you're interested in learning more, a quick search for “Yext Power Listings” will take you to their site, where you can find detailed information on what they offer.
However, I don’t recommend using Yext directly. Why? Because they require a contract, and the pricing can be steep—around $500 per year per location. I’ve been there, having been a reseller for Yext many years ago, and I found the contract terms to be less than ideal.
Instead, I suggest accessing Yext Power Listings through Semrush. With a Semrush account, you can get Yext Power Listings for just $20 per month without any contract. For transparency, I resell Yext Power Listings for $34 a month, marking it up by $14, which is a fair margin for the service provided.
The Value of Yext Power Listings
Now, you might wonder, why go for Yext Power Listings at all? A common misconception is that they only provide around 80 citations, but the power lies in the high authority of the directories they cover. When you optimize your Yext Power Listings profile, it gets synced across roughly 65 directories in the U.S. These are not just any directories; they’re high-authority properties that can significantly boost your brand’s visibility.
Moreover, each listing provides two valuable links: your website link and a featured message link, which can often be a follow link, enhancing your SEO efforts.
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Yext Power Listings vs. Citation Vault
Some may argue that Citation Vault offers better results for their local clients. While Citation Vault is indeed a great service, it’s important to understand the difference. Yext focuses on high-authority directories, which can provide a more substantial brand authority boost. In contrast, Citation Vault may not link directly to your money site in the same way.
Using Yext Power Listings effectively builds brand authority, and this is what you want when it comes to local SEO. The goal is to have a well-optimized presence on these high-authority sites, which can ultimately lead to better rankings.
Understanding Components of Local SEO
Local SEO is multifaceted, and there are several key components to consider:
- Entity Analysis: This is about measuring brand strength and understanding how well-developed your knowledge graph is for a specific location.
- On-page Optimization: This includes both your self-hosted site and your GBP.
- Off-page Factors: This involves backlinks and engagement signals.
Building enough brand strength through these components allows you to overcome deficiencies in other areas of your SEO strategy.
Structured vs. Unstructured Citations
Understanding citations is crucial. Structured citations are typically business directory listings, while unstructured citations can appear anywhere else your business information is mentioned online. Both are important, but when possible, focus on high-authority structured citations for maximum impact.
Helping Google Develop the Knowledge Graph
Google is constantly working to develop its knowledge graph, which helps it understand who your business is, what you do, and where you do it. However, Google isn’t always efficient at crawling the web to find this information. This is where you can step in to help.
By linking out from your GBP to pages that validate your business information—such as your name, address, phone number, and website—you can make it easier for Google to piece together the puzzle of your online presence. Use Google Business posts effectively to create these direct connections.
Conclusion: The Power of Brand Authority
In summary, Yext Power Listings serve as a powerful tool for building brand authority in local SEO. By leveraging high-authority directories, you can enhance your online visibility and help Google better understand your business. This is why I’ve shifted my perspective on Yext; it’s a straightforward and cost-effective way to boost your brand’s authority quickly.
FAQ
- What are Yext Power Listings? Yext Power Listings help businesses manage their information across various high-authority directories.
- Why should I use Semrush for Yext Power Listings? Semrush allows you to access Yext Power Listings without a contract and at a lower monthly cost.
- How do Yext Power Listings improve my local SEO? They provide high-authority citations that enhance your brand authority and visibility online.
- What is the difference between structured and unstructured citations? Structured citations are typically business directory listings, while unstructured citations can be any mention of your business information online.
- How can I help Google develop its knowledge graph? By linking from your GBP to pages that validate your business information, you can assist Google in understanding your online presence better.
For additional resources or to get started with local SEO, check out the Local SEO Toolkit for agency owners and freelancers, and grab the GMB Process Checklist to rank your Google My Business listing effectively.
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