Understanding Link Building: Should You Start with Tier 0 Assets?


When it comes to link building, a common question arises: Should we focus on building links directly to tier zero assets, or should we kick off our efforts with tiered link building right away? This is an important consideration for anyone looking to enhance their SEO strategy.

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In our experience, we recommend a dual approach. You can and should build links directly to your money site, which includes your main website and related Google Maps entries, while also initiating tiered link building at the same time. This means that while you’re creating links to your primary assets, you can also work on establishing links to your tier one branded assets.

What Are Tiered Links?

Before diving deeper, let’s clarify what tiered links are. In a tiered link building strategy, links are organized into different layers:

  • Tier 1: First-layer links that point directly to your website.
  • Tier 2: Links that point to your Tier 1 links.
  • Tier 3: Links that point to your Tier 2 links.

This structure helps to pass link juice from lower tiers to your main site, enhancing its authority and visibility in search results.

By building links to both your money site and your tier one assets at the same time, you can create a more robust link profile. The key is to ensure that the links you’re building are of high quality. Avoid using low-quality links, as they can harm your site’s reputation and rankings.

Why Quality Matters

Building high-quality links is essential. Poor quality links can lead to penalties from search engines and ultimately hurt your site's performance. Focus on earning links from reputable sites that align with your niche and have a strong authority.

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Key Takeaways

To summarize, here are the main points to consider when starting your link building journey:

  • Engage in both direct link building to your money site and tiered link building simultaneously.
  • Prioritize quality over quantity when it comes to links.
  • Ensure proper link strategies to avoid penalties from search engines.

Frequently Asked Questions

Should I focus only on tiered link building?

No, it's beneficial to combine tiered link building with direct links to your primary assets for a stronger overall strategy.

What types of links should I avoid?

Avoid low-quality or spammy links as they can negatively impact your site's rankings.

How can I find high-quality links?

Look for reputable sites in your industry, consider guest posting opportunities, and utilize directories that cater to your niche.

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