In the evolving local SEO landscape, understanding the Google Business Profile (GBP) and leveraging entity assets is a game-changer. This time, we're diving into branded entity assets, their significance, and how to use them to enhance your local brand's authority.
Table of Contents
What Are Branded Entity Assets?
Branded entity assets, often referred to as web 2.0 profiles, play a crucial role in expanding your online presence. These assets allow you to create a network of interlinked profiles that support your main business website. By establishing these profiles, you can significantly improve your local authority and visibility.
One question often arises: how frequently should you publish these assets? The short answer is yes, you can publish two or three per day, but be cautious. If you overdo it, you might run out of quality profiles quickly. Instead, consider a more sustainable approach by building a handful of profiles—typically two to four per month—per client.
The Brand Expander Training
For those in our Mastermind community, the Brand Expander training is a valuable resource. Formerly known as the Syndication Academy, this training focuses on building out branded assets to expand your entity footprint effectively. We have a dedicated trainer, Essie, who provides updates every two weeks, showcasing new properties that can be optimized and interlinked.
This training is essential for anyone looking to push authority over time. If you're part of the Mastermind, you already have access to this training. If not, consider joining the Mastermind or checking out the Brand Expander as a separate subscription.
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Building Authority Through Entity Assets
Building out branded entity assets is not just about quantity; it’s about quality and strategic linking. Once you’ve set up these profiles, it’s crucial to ensure Google is aware of them. You can do this by linking to your profiles from your GBP. Use the “Learn More” button in your Google Business posts to create a direct connection that validates your business information.
Additionally, you should include links to these profiles in your ID page and reference them in the local business schema. This process helps Google pull your web 2.0 assets into the knowledge graph much faster, which is a powerful strategy for improving your local SEO efforts.
Understanding the Knowledge Graph
The Knowledge Graph is a critical component of how Google understands entities, and it plays a significant role in local SEO. By effectively utilizing branded entity assets, you can enhance your business's presence within this graph. This not only helps with visibility but also establishes your brand as a credible source of information.
To ensure your entity is recognized and authoritative, it’s imperative to maintain consistent information across all profiles and your main website. This consistency helps Google connect the dots and improves your chances of being featured prominently in local search results.
Best Practices for Publishing Branded Entity Assets
When it comes to publishing branded entity assets, here are some best practices to keep in mind:
- Quality Over Quantity: Focus on creating a few high-quality profiles rather than numerous lower-quality ones.
- Regular Updates: Keep your profiles active by regularly updating them with new content and links.
- Interlinking: Ensure that your profiles are interlinked to reinforce your brand's authority.
- Schema Markup: Use schema markup to provide structured data that helps Google understand your entity better.
- Link to GBP: Always link your profiles back to your Google Business Profile to validate your business information.
Leveraging the Brand Expander
The Brand Expander program provides tools and training to help you build and optimize your branded entity assets. It’s designed to help you create a stronger online presence and improve your local SEO rankings. By participating in the program, you can learn how to effectively interlink your profiles and optimize them for maximum impact.
For those who want to enhance their local SEO knowledge further, consider joining our weekly Hump Day Hangouts, where we answer your local SEO questions live. You can also visit our Hump Day Hangouts page for more information.
Frequently Asked Questions
How often should I publish branded entity assets?
While you can publish two or three per day, a more sustainable approach is to create two to four profiles per month. This allows you to maintain quality and ensure each profile is optimized effectively.
What is the Brand Expander program?
The Brand Expander program, formerly known as the Syndication Academy, offers training on building and optimizing branded entity assets. It includes regular updates and webinars to help participants effectively expand their online presence.
How do I ensure Google recognizes my entity assets?
Link your profiles back to your Google Business Profile and use schema markup to provide structured data. Consistency in your business information across all platforms is also crucial.
What are the benefits of using branded entity assets?
Branded entity assets help improve your local SEO by establishing your brand's authority and increasing visibility in search results. They also support the knowledge graph, making it easier for Google to understand your business.
Where can I learn more about local SEO strategies?
For more insights, consider downloading the Local SEO Toolkit, which provides free resources for optimizing your Google Business Profile and generating leads.
Conclusion
Understanding and utilizing branded entity assets is a powerful strategy for improving your local SEO. By leveraging the Brand Expander program and following best practices, you can significantly enhance your brand's authority and visibility in the digital landscape. Remember, consistency and quality are key to successfully navigating the complexities of the Google Knowledge Graph.
For ongoing support and expert insights, join our community and participate in our weekly hangouts. Together, we can unlock the full potential of your local SEO efforts!