Entities are replacing keywords as the foundation of search. If Google and AI systems don’t clearly understand who a business is, what it does, and how it connects to everything else on the web, rankings are going to be an uphill battle.
In this episode of The Local Marketing Mastery Podcast, I break down why entities matter so much in AI-driven search and how to strengthen the signals that help machines understand and trust a business.
You’ll learn how to build clearer entity associations, reinforce relevance across your digital footprint, and optimize for the way modern search engines actually process information. Keywords still have a place. But understanding entities is where the real leverage is going forward.
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