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Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links.
You’ll learn practical ways to leverage brand mentions to build authority, strengthen trust signals, and scale your agency without chasing outdated tactics.
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