How many reviews does it really take to rank higher and outrun competitors? In this episode of The Local Marketing Mastery Podcast, I break down the data, patterns, and strategies behind review volume—and how to use it to dominate local search. You’ll learn how to build steady review growth that boosts visibility, drives leads, and […]
How Many Reviews Do I Need To Rank Well Locally? Read More »
Google Sites give us something most client websites don’t: full control. When a main site is slow, cluttered, or locked behind an unresponsive webmaster, we mirror it onto a Google Site and use that version as a clean, structured wrapper. This lets us fix architecture, tighten internal linking, and push aggressive link building into a
What Makes Google Sites So Powerful for GBP Rankings? Read More »
When map results drive most of your revenue, your link strategy needs to match that reality. Our testing across dozens of local campaigns shows a clear pattern: geographic relevance moves map pack rankings far more than traditional topical links. Topical authority still matters—but if your business depends on Maps visibility, you should prioritize links that
Does Link Building Change When You’re Only Targeting Maps Rankings? Read More »
Branded web 2.0 blogs are one of the safest places to publish supporting content without cluttering or weakening your main site. Instead of creating extra pages that compete with core service or location pages, we move that supporting material off-site—where it can build topical authority, strengthen brand associations, and serve as a controlled link-building asset.
Should You Reuse Content When Creating Branded Web 2.0 Blogs? Read More »
Schema alone isn’t enough to build a strong branded footprint. Web 2.0 properties need real links between them so crawlers can move through the entire network, verify business details, and reinforce your entity data. When you combine interlinking, consistent sameAs URLs, and steady GBP posts, you create a crawler-friendly web of brand signals that gets
Should You Still Interlink Web 2.0s or Just Rely on sameAs Schema? Read More »
Fake reviews can wreck a client’s reputation fast—and most agencies don’t know how to fight back. In this episode of The Local Marketing Mastery Podcast, I walk you through exactly how to spot, report, and remove spammy reviews without crossing Google’s lines. You’ll learn how to protect rankings, build trust, and turn reputation management into
Can I Remove Fake Or Spammy Reviews? Read More »
