Most agencies blog because they think they’re supposed to—but few see real results. In this episode of The Local Marketing Mastery Podcast, I break down when blogging actually helps local SEO, when it doesn’t, and how to do it the right way. You’ll get practical strategies to create content that ranks, drives leads, and helps […]
Is Blogging Important For Local SEO? Read More »
SEO is changing fast. It is not exactly dead, but the old way of doing SEO is fading. We used to call it search engine optimization. Now we have to think bigger. Search happens in more places than just search engines. AI chat, large language models, and new ways people find answers are pushing us
SEO in 2025: Evolve or Die Read More »
We use schema every day to help local sites rank better and show up in rich results. Over time we learned a simple split that saves time and keeps schema clean. We still use Schemawriter AI for some things and InLinks for the rest. This lets us scale without spending hours cleaning up code for
Schema Hacks: Simplify Local SEO with These Tools Read More »
We stop guessing and start using data. When we order a competitive link analysis, we get a written report that shows us the numbers. That report is useful if we know how to read it. If we want specific, campaign-level advice that points to the exact services we should buy, we need a live review
Stop Guessing: Master Competitive Link Analysis Read More »
When we run a business directory site, one of the most common questions we get is how many listings we should have live at once. The short answer is there is no hard cap on the number of listings you can have. The long answer is that what really matters is how those listings are
Optimize Listings for Better Google Indexing Read More »
We run a lot of directory sites and we see the same URL problems again and again. One common question is whether a city slug like /company/city-name should point to a real city page, or if it is okay when that city link just redirects back to the homepage. The short answer is that we
Should City Slugs Redirect to Homepage on Directory Sites for SEO? Read More »
