Click on the video above to watch Episode 240 of the Semantic Mastery Hump Day Hangouts.
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Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?
Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.
Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.
Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.
Adam: All right.
Chris: I shouldn't have mentioned that.
Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?
Bradley: You must be muted again.
Chris: He's already printing money.
Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?
Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo
Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.
Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.
Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.
Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it
Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.
What's The Best Way To Track Results Of A National SEO Campaign?
Muhammad's up first There we go. He says hey guys I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement You're right about that. But I've been following SM long enough to know where to start he seems on board but his big concern is tracking and analytics giving that he's national what's the best way to track his results my go to is usually Search Console and GMB but he doesn't want to do local Should I add a Rank Tracker even those those aren't typically precise anymore? Well, yeah, I mean, I would, I would, I would still have a Rank Tracker on there. I still provide rank tracking reports from all my clients anyways, but I've explained to all of them that they're not entirely accurate. It's because of, you know, the nature of mobile. And you know, that Muhammad, besides not only just mobile, but also because of Google really trying to start pushing more personalized results. So two people that could be standing side by side looking at their mobile device at this for the same search query, could see or are likely going to see different results, similar but different results, and that's because of past search history and all of that stuff as well. So again, I preface sending the reports to my clients the rank reports with this is kind of a kind of a indication of your ranking, not an actual like exact measurement of where your your keyword or your pages are ranked for specific keywords. So keep that in mind. But I would do honestly, Muhammad I would have more. I would suggest more tracking through analytics or providing reporting through analytics and showing an increase of traffic and also conversion tracking.
That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.
Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?
Hernan: I agree with you, Bradley.
Bradley: Okay, sweet
Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?
question number two, I had this real estate client in the beginning of the year but I lost him in March just before we parted ways I got an MGYB RYS Stack delivered and blasted it with links from Dadea which is our link building service and MGYB as well. In the months since they ended up getting a new site made one of those industry template real estate ones. Yeah, I don't like any of those. But I know what you're talking about. Anyway, I just found that I still have access to their Search Console. And the traffic is absolutely skyrocketed like eight times as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I had left and it hadn't stopped could their meteoric rise really have been from the stack plus, thanks. Yeah, it could have very well been Muhammad because like you said, just before you parted ways in March, you had ordered it and got an ad delivered an MGYB drive stack right and and that's the thing that about drive stacks, guys is especially if you do what you did, which was, which is what we recommend is to build links to them after their you get the stack delivered is it can take several weeks before you start to see any significant results. But almost always you see results. And sometimes it's really significant results. And so again, it's like there's like a delayed reaction, it doesn't happen really quickly. And that's why a lot of people I think, they buy dr stacks and they they don't see a movement right away, and they don't build links to them and such and they'd say, Oh, well, this shit doesn't work. No, if you do what we suggest, typically, you're going to see it move the needle for sure, and sometimes significantly, and so in my opinion, I mean, obviously they could be doing other stuff as well. If you're, if you're not doing SEO for them anymore. Maybe they got somebody else doing SEO that you know doing well for them maybe, but it's very likely that a lot of the stack in the link that you built to that just took a long time for it to kick in, but it has significantly improved their results in traffic and everything else right. Did I haear somebody trying to comment?
Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.
Bradley: Marco, are you available?
Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.
Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?
Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.
Bradley: You could do that. You could do that. All right. Good question though.
Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?
Next one is Jason says, Hey guys quick question would which would perform better for a new GMB listing a p o box with a street address or co working location with the street address? My thought is while getting an address at a co working spot is a bit more expensive. Couldn't you use citations with CO working spot because it's a real business address and could even pass a manual Google review. Thanks. You know, I don't know because I still haven't had any issues using po boxes, guys. In fact, like I said, for some I still, I still use po boxes from time to time for some of the Tree Service sites specifically for the one brand, my primary Tree Service brand because I like being able to build citations and so I still use is the PO box method and and I don't have any issues. I mean, it's absolutely insane I actually took a screenshot for from my Gmail inbox with the filter for that particular client, because I get an email notification from answer Connect, which is the call center that I used to you know, to take all the lead information from calls, and I set it up set up a screenshot of just showing the calls coming in for that one particular client. We've got, I don't know, almost two dozen locations for now. But it's insane. It's like in the last seven days, he said 36 calls, tree service calls and it's it's crazy because he you know, he calls me about once a week to pay me and and you know, it's really good money, I can tell you that it's really really good money for for the amount of leads that we're generating.
So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.
Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?
Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.
Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.
Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?
So Joel's up. He says, Hey, question, Does an iframe with backlinks give better results? Like a YouTube embed video that has backlinks to it? Does it help every property that the video is embedded on? Okay. I'll give you my initial answer. And then I'll let Marco clarified because he's the iframe expert. If you have a video embedded on a page, and you send backlinks to that, or anything embedded right, GMB map, anything iframe done to a page and then you send backlinks to that page, it's going to benefit that iframe for sure. Now, if that same iframe is embedded on other pages, and you only send the links to the one page, I don't know that it benefits those other pages any but Marco, can you answer that?
Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.
Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.
Do You Use Similar Video When It Comes To Creating A PR Stack?
Fits is up, he says, Good day, gents. Thanks for you. Thank you. Thank you for this forum to get real questions answered with what works. Now when creating a PR stack with a video? Does the second PR in the stack need to be from the same video? Or do you need to change to another video? Or Won't it matter with more links? The Better to one video thank you in advance? Well, I'm not really sure I understand that question. When you create a PR stack with a video okay, so a video I guess embedded in a PR or linked to from within the PR either way, I think would be is what you're talking about in the stack does it need to be from the same video I see that's what I'm not, I'm not understanding you don't get it. Unless you're using some sort of a service that creates a press release out of a video I'm not sure if that if I'm reading it incorrectly or just misinterpreting it. But if you're trying to boost a video with press releases as part of and using press release stacking, then it doesn't matter if you're if you're pointing if you're using the same video and to press releases that
Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,
Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So
What Do You Need To Do After The Drive Stack Is Complete?
all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?
Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.
Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.
Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?
Suggest any sites you guys have used successfully for getting user feedback on AB page testing. Suggest any sites you guys have had successfully for getting user feedback on A/B page testing you mean split testing pages. I mean Click Funnels does that but that's more of a you know you can track conversions and stuff. I know I haven't done a the conversion optimization stuff like this, what you're talking about here, but I know we use Hotjar to like heat mapping and stuff like that I know Adam handles a lot of that stuff so.
Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.
Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?
Yeah. Okay, so just good on page SEO and good ROI is drive stack be a good idea to rank?>/a> Well, yeah, absolutely. I mean, in fact, we you know, we always talk about SEO boot camp because Jeffrey Smith's course is just it's fabulous. What he's, what he's able to do with on page SEO is unparalleled in the industry. I mean, I haven't never seen somebody be able to rank like a outrank authority sites with zero or next to zero next to no backlinks, little or no backlinks, He's able to do it by the way he structures is on page. It's incredibly powerful. And so SEO boot camp, if you're not, if you haven't heard of it, guys, if you want to learn how to do on page two where you can like crush any one of your competitors, if you go through it and apply it. And then if you're doing any off page stuff, it only requires a fraction of what you would typically need in a competitive market to get results if you have your own page, correct. So if you build your on page correctly, you structure your site correctly. And then you mirror that with a drive stack. You've got 90% of your work done. Right, then you could do some of the other stuff like you know, link building to the drive stack, some press releases, you know, you could run some traffic into it, you could do several different things to actually get even better results. But what I'm saying is, if you know absolutely good on page SEO, and a good dr stack, where it's mirrored to your on page, right so it has similar structure and if you keep the feeling tight again, just like Marco said, just go look, watch
That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.
Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But
I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.
Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.
Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually
I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?
I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?
I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below
Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?
Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.
Would You Consider Map Embeds From Sellers On Fiverr?
Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where
It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.
I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have
Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing
And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So
How Do You Increase The Traffic And Sales Of An eCommerce Website?
Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand
You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.
Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?
Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.
The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.
Should You Keep The Same URL Structure For A Client Site That's Already Ranking?
Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.
Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that
It is like that's something else that you can do.
Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.
Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?
Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says
There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.
Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.
Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?
Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.
Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?
I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.