Entities are replacing keywords as the foundation of search. If Google and AI systems don’t clearly understand who a business is, what it does, and how it connects to everything else on the web, rankings are going to be an uphill battle. In this episode of The Local Marketing Mastery Podcast, I break down why […]
What Are Entities and Why AI Cares About Them Read More »
Our favorite AI tool for SEO right now is Cursor. That might sound strange because Cursor is not really an SEO tool. It is an AI-powered coding environment, also called an IDE. But that is exactly why we like it. Instead of looking for one more shiny SEO platform, we use Cursor as one place
What’s Our Favorite AI Tool for SEO Right Now? Read More »
When we build a local SEO website, the URL structure can either help the site grow or make it harder to rank. This is especially true for businesses that offer several services, serve several cities, and work with known product brands. A locksmith is a great example. The business may offer lock installation, lock repair,
Which URL Structure Is Better for Brand and Service Pages in Local SEO? Read More »
If we are using automated contact form outreach to sell local services, the best offer is usually not a big, expensive SEO package. It is a simple front-end service that fixes an obvious problem fast. For us, review reactivation and review generation has been one of the easiest local SEO services to sell through cold
What’s the Best AI Service to Sell Using Automated Form Submission Outreach? Read More »
Google has added the option to connect social media profiles to Google Search Console. It is a small feature on the surface, but it points to a much bigger SEO idea: Google is getting better at connecting brands, people, websites, and online profiles. If we can give Google more clear proof that a business is
What Does Google Adding Social Media Profiles to Search Console Mean for SEO? Read More »
AI can crank out content all day long. The problem is most of it sounds exactly the same. In this episode of The Local Marketing Mastery Podcast, I break down how to train AI around a client’s actual brand voice so the content sounds like the business instead of another generic AI response. You’ll learn
How to Train AI on a Client’s Brand Voice for SEO Content Read More »
