Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 279

By April

Click on the video above to watch Episode 279 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right, outstanding Welcome everybody to Hump Day Hangouts Episode 279, the one where we're all inside for some reason, but we'll get into that a little bit. Want to say hi to everybody? First of all, if you're watching us for the first time, thanks for checking us out. Thanks for asking your questions, we really do appreciate it. We're gonna do things a little bit differently. Today, we're going to have a little bit of a presentation. That's just going to take up the first part, and then we're going to move in and we're going to definitely have some time to answer questions. So with that said, though, want to say hello guys real quick. got everybody here. So I'm going to start on the left and start with Bradley, how are you doing today?

Bradley: I'm good, man. Glad to be here. With all this craziness going on, which is what we're going to talk about a little bit prior to our normal question answering. So but you know, so far safe, feel healthy. So I guess that's a good thing.

Adam: That definitely a good thing. So Chris, how about you?

Chris: I'm doing excellent. I never felt better.

Adam: Good deal. Hernan, how are you feeling yourself?

Hernan: oops muted. I'm good, man. I realized that that thing that they call quarantine is like my lifestyle 20%. So, for self-quarantine, so that's why you know, I'm not noticing it. So I hope that you guys are saying, I'm really good.

Adam: Marco, how are you doing it?

Marco: Looks like I was mudra um, how do you think I'm doing? Do you see that Groundhog Day, man? 360. I sold it, son, off guns out. Just sunshine over there. So yeah, over there or over there.

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Adam: Well, I want to say real quick before we get into things. We're gonna be talking about a few different areas. But if you're an agency owner or a consultant, you want to get more clients you want to grow your revenue, you want to scale your team. You owe it to yourself to check out 2xyouragency.com and if you're looking to more get repeatable processes for everything from new websites, age domains YouTube channels dealing with the SEO and digital marketing around those, check out the Battle Planet, battleplan.semanticmastery.com and for anyone we always advise This is getting things done whether it's hiring a VA, whether it's finding done for you services and you can find our done for you services, all the stuff we recommend and that we built ourselves like syndication networks, RYS drive stacks, which there's a sale going on right now. And if you're a subscriber at mgyb.co, you're getting some fantastic deals, SEO shield, link building, press releases and a lot more coming but go check out that stuff.

Now today we want to do things a little bit differently. Obviously, there's a lot going around and going on with the coronavirus. You know a lot of the future is uncertain. There are things going on, I think between us all. I came in late to our company meeting yesterday but I know there was talk of people losing clients I hopped on a call today had a client who said, “Hey, Adam, we'll be in touch.” But it looks like you know, we're not going to be able to continue for a lot longer have that tough conversation with them. But we want to cover some of these questions because it's happening to us. I'm sure it's happening to you. And we had a conversation yesterday for prime. I don't know, what do you got 15-20 minutes during our normal corporate meeting, talking about, well, what should we tell people about? Where are we going to focus? What are we going to do as we go through this time, and we want to kind of share that with you, guys. So what we're going to do here is take about four or five minutes apiece, talk through some areas that we think are really important, where you can get either the most bang for your buck or the most value for your time during what is probably going to be a bumpy time for a lot of people. So with that said, Bradley, do you want to kind of kick things off here?

Bradley: Sure. Let me start my timer so I can keep myself within the five minutes allotted. Alright, so yeah, so you know, I've had a couple of clients call I have a preschool client owns three locations that called and said that he was you know, kind I shot it tried, they're still open, but they're, they're actually ended up spending about half an hour with him today helping them get set up with Zoom and YouTube. So because they're going to try to teach them in a Montessori Preschool. So they're going to try to teach the Montessori curriculum to their students remotely so that they can still charge their customers. So he originally called to try to cancel services or suspend services for a period of time, but I ended up like having a chat with them. And you know, then he got back to me. That was yesterday. He got back to me today and said, Hey, listen, I think we're going to give this a shot. So I produced a tutorial video to show him how to integrate Zoom to live stream into YouTube so that he can manage questions and answers for the classes that they're going to teach to the preschool students and the parents through YouTube community chat as opposed to like Zoom. And anyway, long story short, we work something out. And I think there's a lot of creative ways to retain talent right now or to even potentially open up new avenues of business that you might not have otherwise ever thought of. So I think there's some benefit to that. However, there are certainly going to be some people that are, they're just going to have clients are going to flat out, freak out and just say, you know, like, we don't have the revenue, we need to suspend services.

And I know a lot of us consultants and agency owners are going to experience you know, are going to feel that you're going to feel that. And we know that we've had some people contact us at support and say that they'd like to suspend or pause their membership subscription services to our memberships and such. Here's what I think guys, we're digital marketers. And yes, we are going to be, for the most part, we will experience with will feel some of this. But right now is not the time to take your foot off the gas. In fact, right now is a really good opportunity to work on building your business, because, as I've talked about many, many times before, something I never really did was over the years was really put a lot of effort into building Big Bamboo Marketing, my agency brand. I didn't really need to because you know, I had several good clients and make good money from my agency, got Semantic Mastery to have other businesses that were generating revenue. So I never made an inactive, proactively tried to grow my brand and my authority for my own agency. Well, right now is a great opportunity to do that, guys, if you're going to have more time because all of your external activities have been completely shut down by the government. So you can't go anywhere. You can't do anything yourself quarantine, or, you know, stuck in your house. And if you've got clients that are suspending services, pausing services, whatever, what better time than to devote energy and attention to your own business, so that when all of this passes, which it too shall pass, you are in a much stronger position for your own agency. And instead of building always other people's companies, build your own company.

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And so I'm taking this opportunity to do just that. And so we're in the middle of the 2xyouragency training or Double Your Agency training. And today, I just finished the week nine training. So we've got three weeks left 10, 11, 12. Yeah, three weeks left. And I think right now is a perfect opportunity for you guys. Like for any anybody that hasn't purchased 2xyouragency to get it. It's super inexpensive, 12 damn weeks of training, and every single week is a lot of training. Trust me, we do, as I said, just completed nine weeks guys. And if you start going through this, now you have the time and you start consuming the course isn't going to help your business. You have to implement take action on what you learn. And so the course is 12 weeks. Imagine how much work goes into it. But I promise you if you go through and start implementing this and building your own brand, that you're going to come out of this stronger and much better off than you were going into it Trust me. And so I think I'm almost out of time.

My suggestion to you is to build your own brand. So that you can probably that you've neglected for all of you've neglected I know I have. And so I'm using this opportunity right now to do things like developing processes for some of the most complex tasks that I never even attempted to build standard operating procedures for because I didn't want to devote the time to do it. Well, now I'm devoting the time to do it because that's going to remove me from the process which is going to eliminate a bottleneck in my business right from some of this stuff. The same thing goes with when it comes to marketing and branding for your own business. Again, I would get referrals. So I didn't do a lot of intentional marketing for clients for my own agency. Right now is a great opportunity for you to take time to develop marketing, collateral training, materials that you can use for marketing collateral, like all of these, there goes my timer, all these different things that you can do to start positioning yourself so much better so that when this does pass, you'll be in a much better position somehow.

Time. I'm gonna pass it on.

Who's next? Go, Chris.

Chris: All right. So I was thinking about this oil approached it. So like, I will give you an analogy here. Number one. Imagine you're an alien who lands on planet earth and sometimes October and you figure things out. I know like the beginning of December, you know, our economy works and stuff and how people are working and things. But the thing is, then December comes and we all know what in December is the Christmas holidays. So as aliens, you probably never experienced Christmas before and everybody's winding down work. everything stops. Everybody's staying at home. People are celebrating and stuff, but there's literally no work being done. And the alien is wondering why all the businesses did like what happened. And I kind of see it the same way as it's in my opinion. People are making everything up in their heads right now. Because compared to last week, it's just like a few news like that reflectively and you have to stay home and that's we're all doing most of us doing online business stuff.

There's literally serious change, you know like some people freak out some here about shutdowns. As Bradley said, some cancel the subscription, they feel like some potential future disaster and stuff. But right now, it's exactly the same thing as last week. It was an exception that you got to stay at home. Nothing else changed. So now what can we do about the whole thing? So number one, we know it's all playing out in our head. It's all psychology right now. And so, to actually move ahead and get a good place, we always get asked yourself, certainly month out certain questions. So one of the questions I definitely would ask myself and I already asked myself this is so instantly weeks from now everything is like back to normal. It's just an assumption, right? So if in three weeks from now everything will be back to normal, where do I want to be?

And that's one of the very important questions that I will definitely answer and like think about it. And the second one is like focus on what you can do in those streaks like and not what you can do or like what might happen actually make sure to turn off 90% of social media and news I just give you an example you on social media. I see all the time supermarkets like empty nothing their reality is I mean, I might be lucky because I'm in Austria, realities supermarkets here I actually overstock to get everything and actually was at the supermarket yesterday. I got like really good foods 50% off just because it's expiring tomorrow. Well differencing anyways back to the focus here and one other thing because like I kind of like have German roots for me one thing is like the work actually curious to worry so if you're very boring and like a fear and stuff, they do the work because the moment you start working it you will not be able to worry about things because like to do you can do both at the same time. Now what really can you do if you're part of semantic mastery or he results so actually remember, like about one and a half years or something like that they go actually wrote the PDF, and that's focusing on affiliate products. And as many of you might be working with clients and stuff and two might cancel on things with you. The next best thing is obviously do affiliate offers especially info products and stuff, people will still buy those like, just thinking about that like backyard miracle, which is like how to grow your own foods and stuff or like how to be your own, create your own water or prepper stuff, or even just do things for your own brand. And I pretty much wrote a report about that where I did in 45 days, I made $349 from started from scratch. And all I did was one ranked one page and put in four hours of work. Now imagine if I put in four hours of work and made 49 bucks within 45 days, obviously, like it was a newer strategy at that time for me and I just had to implement it. But like, imagine how often you can replicate that within those three weeks, those four hours. It's ridiculous. You can even like calendar, like spend lots of time with your family. But I definitely encourage you to check it out. And I will also like give you one freebie, if you're in the Facebook group I also like posted PDF today again. And so you can check it out and actually read through. So that's my special treat for you guys today. That's it for math.

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Adam: good stuff, Marco.

Marco: Hey, what I have is just coming from experience right? The experience of being alive almost 57 years right? and seeing how cyclical in nature all of these things are right the market bus bear markets and then the bull markets and then this happened then tragedy happened. I can go to 911 I can go to other things. So that you know Europe, Europe, Europe, while you're going up, you should be planning for that come down, right. So if you were in in for example, in business coin, and it was going up and up and up and up and up and up. You should have given yourself a safety valve for when it came up because it is nothing eternal goes up. Okay, what goes with that? So what goes up must come down. So, since it's since it's cyclical, as Bradley said, and this too shall pass, I've seen it time and again, but that doesn't do you any good right now, if you have a panicky client doesn't do you any good. If you're thinking about, okay, how the fuck am I going to get to next month or maybe the next month? Maybe you have a two month cushion? Well, what you can do is, if you have all your eggs in one basket, if all you're doing is clients, as Chris said, there's so many opportunities right now think of all these people who are self quarantine and who have absolutely nothing to do what are they going to be doing.

Take again. You can only watch so many uh Netflix dramas or HBO or whatever, they're gonna be consuming YouTube video they're gonna be consuming social media. No Chris said stay away from the stupidity. They're away from the stupidity but they're gonna be there and and what's happening right now and her Nan mentioned this is the ads that actually the price is dropping because people are cutting back but that's panic mode that we have to be sensible right we have to be sensible and think. I'm going to give you a perfect example of why opinion is nothing but fucking opinion. We had a guy who bought Local GMB Pro.

He writes back to us is after going through the course, I have determined Now listen to this. I have determined that since Press Releases purge, right from from the site where, where they get displayed. PR stacking won't work. That's it. It is such flawed logic that I had to really sit back and say, Oh my god, how in the hell can you form an opinion on something that you're just thinking won't work? This is what's actually happening. People are forming opinions on what they're hearing from others, rather than relying on what the experts are saying. None of us here are experts about this virus. I'm not even gonna discuss that. Now they are the experts in this shit. It's Semantic Mastery. It's us. Because not only did we develop the courses, we use them, we rank we make money, time and time again. I'm showing him the heavy hitter cup I'm showing in our free group I've shown in here images and I'm gonna drop one in here. That that's ridiculous what's happening right now.

Now I will admit that her calls have slowed a bit because since people are home more than they're not getting into that many accidents but that will change when people get frantic when the when they're allowed out. Trust me. We want to be there at number one because it's gonna be a whole lot of accidents happen with people just freaking out. Oh my god I can go out. I can go out. But you have to plan for it. You have to be ready for it. You have to, you have to expect it. And this is the time to go into study and expand to to explore other areas go into affiliate, go and sell products and go in and work on your brand. As Bradley said, work on it, develop it. So you know why? Because SEOs are panicky, and a bunch of them are going to drop, trust me. A lot of them, they these people that are charging $250 a month, they're not gonna last off. They're gonna they're not gonna be there. So what happens is anytime that this tragedy unfortunately, a lot of people, the hurt is called. And it's a good thing, it's a good thing for those of you who know what the fuck you're actually doing. Because if you know what you're actually doing, you can go you can show, this is what I do. And this is how I'm gonna help you. But you have to get in front of these people, right? You have to have, as Bradley said, your pipeline has to be full. You have to be talking to people, you have to be planning for it. So in two, three months down the line, when this all goes away, you can do it virtually like we're doing right now. You don't have to go and meet with the person close and be ready for that one on one meeting where you can come and get that check. So just the so when people see tragedy, where people see misery, I see opportunity. It's wide open. And it's those people who think outside the box and who really plan for it, and who actually apply what we give you because we give you so much. It's like turnkey. That's all you have to do. Take the action, turn the key, go and do in whatever it is that you want to do. And you're going to be successful and you can make money while you're waiting for the other money to come back. So it's not a complete loss. Don't look at it that way. Nothing is 100% it's done. It's all worth dislike it just like nothing is 100% success. That's what I have to say about it.

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Oh, yours, Adam. Thanks. Yeah, having fun dealing with the slower internet. I don't know if anyone else has noticed that may just be the area I'm in man. This is that's gonna be the killer thing. But real quick, guys, I want to talk about putting my timer on. So I don't go over. Now. Just kidding. I want to talk about working the system, right. It's a great title for a book written by Sam carpenter. And I have something that I think is really important. It's been critically important in my life and it's given me some credit results. And I'm gonna go into details, there's little, literally three things you can ask yourself and start doing on a regular basis now that you probably have a little bit more time on your hands. And this is going to result in a lot more money for you as well as a ton of time. And I know Bradley has incorporated some of this. He knows what I'm going to talk about it.

May I interrupt for one second?

Yeah, I just you could have done the recording of the first video for the 2xyouragency training that I recorded today because it's all about automate, delegate or eliminate and I talked about as like my partner, Adam, was the one that ingrains this into me and here's what it is. You were featured today, buddy? Yeah, well, this is good because I'm going to everyone the quick Do It Yourself version. If you want to find out more definitely come join 2xyouragency.com. But what I was talking about was, you know the importance of the process. I want to talk about why it's important because sometimes the context really doesn't matter. Because I could sit here and tell you how important. It's been to me and that you should do it as well. But you know, if you don't understand kind of the larger idea of why processes are important, then maybe you know, it's not a big deal. It just seems like something maybe you should be doing.

I gave a talk back in 2018. At the first POFU Live. And I shared some numbers. And I said, You know, I went back and looked at what I've done in the processes I've implemented over the previous 18 months and just gathering up the data and looked at it. And I said, you know, what, I if I sat down like I had been doing every week for 30 minutes, I spent 30 minutes of my time, and sometimes it's hard, right? You know, I've got either on board, or maybe I don't want to do it, or I've got client demands, or I got this or that sometimes, you know, I do want to do it. But I sit down, I forced myself to spend the 30 minutes and I look at things that I can get off the plate things I can delegate things that I can automate. And if all I do is free up five minutes, every week out of that, you know, it doesn't seem like much what's five minutes here and there, but you start adding that stuff and you get kind of what we're seeing with Kronos, you get an exponential result. And over time, that's huge in one year, you can free up the equivalent of five full days, I'm not talking about like five, you know, six-hour days, I'm talking about 5-24 hour days, like it's crazy. And then the amount of opportunity you have available in that, whether you want to do nothing with it and just say, hey, I'd like to free up some time so that I don't have all this crap in my head, or Hey, maybe I'd like to have a couple of extra weeks to work on a project. So that sort of an idea is appealing to you, then this is something you definitely want to try to incorporate into your workflow. Now I talked about it real quick about you know, doing this once a week. You can do it once a month you can do it once a quarter this works on different scales. But it's that you do it I really want you to take this information and you've got to put it into work into practice like Bradley was saying, you can come into your agency and learn and watch all those cool videos that you know the training him and her not have done but if you don't do anything with it, it doesn't matter. Just like what I'm going to share with you.

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You can hear it and say that's neat. But if you just do it once and never do it again, it doesn't matter, and it's not going to help you. So please, if you want to do this, you want to see these types of results, whether it's what I'm talking about what Bradley's talking about Chris, Marco, Hernan, please take action. You know, even if it's just one of us, he listened to start doing it. So here it is really simple. There are three things and I literally do this, I get my butt out of this room, I go somewhere else. And to the point of yesterday, it was my day to do it. I went out on my little balcony because I can't go to the frickin coffee shop because it's closed, but I got my coffee, went out of the kitchen and went outside and did this. So the first one is to identify my big win areas, where am I getting the best results? And how can I get more results like that? And this isn't some grand thing, like, you know, I closed $100,000 deal this week, you know, that hasn't happened. I don't do that. But maybe it's a win with a client. Maybe it is, you know, filling my pipeline. It's these little things that add up. So don't overburden yourself. Don't overthink it. Just say what's given me the best results in the last time frame whether a week, a month, 90 days? And how can I get more like that? and answer it, write it down. Don't just think about it, write it down. Right. The second question is, what is one thing that you can delegate, delete, or automate? And this is what I lead this off with. And talking about that. And you know, if it's just one thing a week ago, it doesn't matter if it takes you five minutes every week. Just get that off your plate and start doing this every single week. And last but not least, this is similar to the second one, but it's slightly different. You'll come up with different answers. What hasn't been working well for you or your business? And how can you get rid of it, do it and half the time or delegate it and I put into it and half the time because sometimes it's just got to get done. And you may not want to do it, but you can't automate it, you can't hand it off if you can't just find out a way to get it done fast. So you got more time. So I really implore you guys to take this time now. Hopefully, you've got a little bit more time on your hands but it's me now is more important than ever. My countdown timer was out loud. That's awful. But put this into use you guys carve out some time, make it available to yourself and stick to it and do something like that set a timer, set an alert, set a calendar event, do whatever you got to do so that you can reap the benefits out of this and make it a non-negotiable. You do it every week, week in week out, month in month out whatever your timeframe is. And the last thing I want to say is if you guys have ever been to a BSI (Business Networking International) meeting, and that the ring that bell doesn't matter if you're in mid-sentence, sit your ass down and shut up.

Adam: Pretty close. Alright, Hernan wraps it up for us.

Hernan: Yes, I'm going to wrap it up real quick. I just want to lead in saying that. I learned this from being part of, you know, a big, big agency last year and it is a saying that goes proximities power. And I say it because last year I was working I was part of you know, I was working with regard on hand to hand had the honor you know, working with him now working with you know, one of the some of the thought leaders in our industry and I had the privilege. They have seen how they operate in these times and why they are where they are, right? The first thing that some of these guys started saying is, guys, this is the time to double down. Like this is the time to double down hard. It's not just the technical feature. I'm in the business manager all day, every day on Facebook, and I'm seeing the CPMs dropping CPM, the cost per thousand impressions. So basically what Facebook is charging us to run our ads, it's like going down. A lot of politicians aren't running campaigns anymore. That's a lot of money that's not going into the platforms, a lot of events were postponed. So that means that's not advertising dollars that are going into the platform. So that goes for Facebook and YouTube and Google as well. So the CPMs are going down you're we're getting better placement, we're getting better reach. And but it's that's the technical side of things, right? You can see that you cannot see that what I'm seeing is that these guys are doubling down. And what double down means it's up to you, as long as you do it. Like for us.

These guys are for us we are selling, you know, we're selling digital services, digital products, you might think, well, it's easy for you to say, but we just talked about a school, you know, that are trying to pivot into the digital space. Because now they see the opportunity. I was talking to a client, a chiropractor. He's been you know, I've been running these ads for the past year or so the guy's crushing it, but now he's clinics are suffering. And I told him, listen to it. This is not the time to chicken out. This is the time to double down. That means that hey, let's sell your Echo your products, your creams, your lotions, let's sell them online. Let's put a Shopify store Let's sell them online to all of the clients. Obviously, we are planning over the past couple of days. Let's sell online classes like stretching, self-massage, that type of stuff, and charge five bucks a month and that is something that we put together today. He's already making money, right? So the point is this the point is that always proximity is power seeing how other people operate. It's really, really beneficial and seeing how other business owners and digital marketing owners operate. It's crazy beneficial. I started joking saying, hey, and 24 seven quarantine, that's not a joke. I'm eight hours, nine hours, 10 hours in front of the computer. And the only way that I can get to see a glimpse of how these people operate is by communicating with them. So if you are willing to stay out and take out and go out of your little bubble when you're watching social media, you're watching the news and you're getting all of these trash feet in your head, and you want to actually grow your business. There are basically two options that we have here. You know, the gods talked about too, it's your agency.

I'm a big fan of the mastermind because the mastermind is where the real good at it that the goods are delivered because you not only you can see what these guys are developing, but you get to see how other high-level digital marketers are operating and guess what if you get five people telling you Hey, it's time to double down, you get one people saying, Hey, no, I'm going to step away. And guess what you're going to double down as well. So you get that positive influence. That's number one. If you're not ready to go to the mastermind, that's fine. Go ahead and get into a 2xyouragency. That's the best next thing. Next thing that you can do. Because of that, you will learn a how to brand yourself so that you're never worried about leads on the upside. On the downside, it doesn't really matter. The reason why I'm telling you this, I've been branding. I've been doing some self-branding stuff. I got four clients over the past three days, you know, so if you're starting right now to brand yourself, that's fine. But you need to start at some point. And then you will get all of the processes to get your agency from where it's at right now, to double it. We're not saying hey, yeah, you're going to become a millionaire, you're going 2xyouragency which is saying, Hey, listen, if you follow these principles, there's a high chance that you will increase your revenues or you can increase your livelihood without having to work more. So that's my take on it. And I hope that you guys are safe. And I hope that you know, you thrive on this on these times.

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Yeah, one way. You might think. Like Chris said something in the Slack or in our corporate meeting notes yesterday that I thought was really like I love that statement, Chris, that you typed out and said, work is the antidote for worry. And think about that, guys. I know it's kind of nerve-wracking right now with all the shit going on, and all the media and the news and blah, blah, blah, and it's scary. It's turbulent times there's no question. But instead of sitting around worrying and not get anything done, worry sucks, right? It sucks. So instead, work, right, put your nose down, go to work and get some stuff done. And like I said, right now is a really good opportunity to work on building your own brand and positioning yourself as everyone here is pretty much mentioned today. More and more people right now because they're home or they're not at work. They're on social media, they're on YouTube. So don't you think it's a really good opportunity for you to position yourself by producing videos that share your expertise, right? So if you're following what we've been teaching 2xyouragency if you're trying to niche down to a particular business vertical start producing videos, educational videos, treat like in my case Tree Service SEO, Tree Service lead generation, how to grow a tree business, how to sell tree work like these are all questions. I've already done the keyword research for, developing marketing materials to bring clients into my agency very specific clients into my agency. Well now's a really good time because I haven't had the time to produce that stuff before to produce that stuff and get it out on the web while people are at home consuming this stuff. That's my point and remember, these assets aren't just going to be valuable in the next coming weeks. Once they're out there. Those are little assets little nets that can bring like casting a net out there each one of them can bring clients to you years down the road. I've got videos that I produced two and a half years ago that were shitty videos talking about Tree Service lead generation that to this day are still producing leads for me so right now guys put Get your ass to work.

And work is the antidote to worry and I owe that one to Chris. That was a good one, Chris. Definitely. I think during this like, I want to share some good news that like this works so far keep talking about keeping your pipeline full. You know, it's good news for me, but I mean, anyone who's following this right. I've left the date in there on purpose March 17. Right, today's the 18th that was yesterday, I just had a new client. This is their very first invoice and they wanted to kick things off right now. So things are, you know, I'm also having conversations with other clients but by following this and I've really listened to the stuff Bradley's talked about, and obviously I have a little bit tighter connection. I've been listening to him for years but following these ideas about prospecting and putting a lot of them over time into place results and things like this, where I am personally literally in the shelter in place roles. We aren't supposed to be going outside but I'm signing on new clients and having tough times with others but I'm not in that pinch because I keep filling the pipeline. So anyway.

Okay, well hopefully you guys got some value. You out of that we're going to jump into questions for the time remaining. Let me grab the screen very quickly. I just want to point out just to prove to Adam that I wasn't lying. Look at that. That's the first part of the lesson from today's week. And what's interesting is I talked about the three questions that you ask Adam, because I think that's great. But I really was pushing out of this one, like, what can you automate delegate or eliminate from your business? And so the whole training this week, and now to 2xyouragency was really about this, like, where do you start? What do you outsource? Or what do you? What do you create SOPs for standard operating procedures for first? And then how do you create standard operating procedures and I share that and blah, blah, blah. So over the next, by the way, this was the first week of growth, this is the last section week nine, week nine through 12 is the third section of the 2xyouragency training. And it's about growth. So this is the first week of growth, scaling, and growth. We got three more weeks now. Next week is going to be entirely about outsourcing. So I encourage you guys to pick this up, go through and implement it while you have the time. Okay.

How Do You Setup Lead Gen Sites To Dominate In The Major Cities Of A County?

All right. So it looks like Patrick Smith was the first one up. He says a question on Hump Day Hangout. For today I'm working on a client who wants to dominate most of their major cities in a particular county and wants me to build lead gen sites for him would you recommend I build one big site with location pages and separate GMB's for each location with lead gen brand name of the location? My plan was to build the site established jammies order citations order SEO shield, order, link, package order, follow up our ys stacks, Link packages for specific locations. Yeah, I mean, that's, that's you can do that, in fact, in the mastermind, started in a tree service. Yeah, Patrick, I thought I'd seen you. I thought you'd said Tree Service. I'm seeing that your second question. It's interesting, but because of the 2xyouragency stuff. And I was just talking about this, um, I am actively soliciting or prospecting for Tree Service clients right now. And so I'm working on a lot of that, like developing processes for client onboarding and setup and things like those things that I've always done myself and I want to remove myself so that I can start onboarding more clients without me being the bottleneck. And so I'm developing the processes for that, but on my to-do list is to start developing some of this marketing collateral. And anyway, the reason I'm bringing this up is that in the mastermind I just landed another Tree Service client last week, or two weeks ago, but I met with him last week in person, he's a local guy, and, and I'm starting a project and I quoted him on a reduced rate if he would allow me to use his project because it's a brand new project, brand new website, everything if he would allow me to use that as a case study in the mastermind too because I told him that, you know, I teach this stuff too. And he agreed, so I have the green light to start a brand new lead generation project for a client, new client, in the tree service industry, and it's a service area based business, and I'm going to be sharing that 100% entirely inside the mastermind. So in everything, everything about it, so you guys, anybody that wants to see how that's done and how I do it and how I build location silos using tags and all of that kind of stuff, you have to join a mastermind for it, but that's coming. So with that said, I'm doing something very similar Patrick to what it is that you're talking about in that I have several GMB assets in his service area right now that I need to reallocate to another Tree Service contractor anyways, because I lost one of my Tree Service contractors for not because they just dropped me but for another reason. Anyways, I've got lead gen assets that needed to be rebranded or need to be serviced. So I started rebranding. In fact, by the way, I'm not telling anybody to go out and do this, but I rebranded three GMB assets.

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In the last week, changed the phone numbers changed the web addresses. They're still alive, they did not get suspended. So knock on wood. I'm not saying everybody should do that. But fortunately, I was able to get all three of them updated and I had no issues. But so what I'm doing is I'm building brand name plus location similar to what you're saying for the three locations that are there. Now he had his own GMB setup with the brand name, but it was a brand name only, so there was no location modifier. And so I'm rebranding the lead gen assets first. So brand name plus city modifier location modifier. And then I'm building a lead generation website that will be using location pages. So there's the brand that will be associated with his primary GMB, which is only the brand name. But then the other location-based ones are have the location name appended to the brand. So the GMB name is the brand plus location and then I want to have location pages with each optimized for its own specific location, those become their own silos too, right? There are topical silos. And then there are location silos, which are, the way I do it now is handled through tags, the location silos. And again, that's all covered in the mastermind. So that's exactly what I'm doing. So what you're talking about with your plan, there is very, very similar to what I'm doing. But I would encourage you, Patrick, right now would be a really good time because you're in a similar industry too or the same industry, it sounds like to come to join the mastermind and you can watch in real-time as I build out a project and see the results that I'm able to achieve with it.

So I think that's a solid plan right there. Again, associate the primary SEO shield which is brand plus primary keyword Association in my the way that I would do it Marco might have a different opinion. But the way that I do that is I always associate for multi-location businesses or businesses with a large surface area, the SEO shield, I always associate the primary keyword to forget the location modifier. So in this case, it would be like two service right would be the primary keyword or tree trimming and tree removal or something like that is going to be the primary keyword associated with the brand for the SEO shield then each individual location is going to get its own location shield. Right? And that's too because each location is brand plus location name. So each individual GMB essentially will get its own location-based shield, which will essentially be subfolders within the primary brand folder if that makes sense. And so I think what you got right there is almost identical to what it is that I'm going to be doing in the mastermind for my next project. So I think that's a good plan. Marco, do you have any comments on that to move on?

Marco: No, that's fine.

How Do You Optimize Unverified Map Pins For A Tree Service Business?

Bradley: Okay, so next one forgave the second question, but last year, I set up an unverified map pin for a tree service, or unverified map pins for a Tree Service I'm working with, with the intention of verifying them by phone but that method stopped working before I was able to follow through on not 10 to 15 optimized map pins pointing to him with variations of his name and Tree Search Care company removal? Would you recommend me best boost? How would you recommend me best boost these locations? rankings? Well, here's a problem that I see with that though. Okay? If you have very variations of his brand name, so for example, Brad's tree care, Brad's tree removal, Brad's Tree Service Bradstreet company, well that would cause entity and valuation. I know Marco has a comment on this. So that unless every single location is going to be treated as a unique brand, a unique entity, thus having a unique name, I wouldn't do that. I wouldn't do it the way that you have it. I would abandon those pins. If you can't edit them, those maps listings that are unverified, whatever unclaimed pins. If you can't edit them, I would probably abandon them only because if you're trying to associate his brand with those locations in some way, you're going to actually ambiguous the brand and hurt the overall, like his primary brand, if that's not what you're doing, and you're going to treat each one of them as independent unique brands or entities, then yeah, you could get away with that. But if they're very closely named because remember, Google thinks of tree removal and tree trimming and Tree Service and tree cutting, all of those are synonyms, synonyms, right? Google thinks of them as LSI, right, like similar keywords or close variants. And the problem is, if you have very close variants of a brand name, it's going to cause entity and big ambiguation, which will cause all of them to perform poorly. So Marco, what do you say?

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Marco: Yes, I say the same thing. I don't see how you can get around, not ambiguous at the entity unless you're going to treat each one as a separate entity. And then how do you avoid getting filtered do I mean you could if you push a lot of power and treat each one as a separate entity, although the names would be close as long as the address and the phone number are different, but can you imagine you'd have to do an SEO shield for each one of those press releases for each one link building for each one embeds for each one so that you could boost all of them to the point where they're producing. Now if he were to do all of this and just bring it under one umbrella, right, you could push a whole lot more power and get a lot better results with a lot less work like I like a lot less work and a lot more money. I love that I like easy that this is over complicating it was simple then if you could verify the GMB and just work within the GMB to push it up within the radius. But that's not how it's working. Now, it's a little bit different. And I just see issues unless you do a really good job of creating each entity and separating the entities and that's a hell of a lot of work for again. Now I always say this right? You have to look at the work that you have to do. And the return on your investment it whether it's time, whether it's time and money, is it worth the effort to go through all of that is the money that's going to come back to you worth the effort that you're going to put into it?

Yeah, because remember, like in your previous question, you were talking about how it was the brand name with a unique location modifier appended to it, but that's the same brand across all locations. So the point is you can create, you're powering up the entity and it's the same entity just with unique locations. Right. So as Marco said, you push a shit ton of power into the entity, the primary location or drive stack, which is going to be the SEO shield, which is going to be the brand name plus service, or you know, plus keyword association, which in this case would be service, right. So you push all the power into there, you power up that entity and then you can create subfolders for every single location which would be like a location, right, that is going to benefit immediately from being placed within that entities folder because they're part of the entity. So there is, the moment that they're built essentially, and you know, recognized by Google, it's going to be benefiting from all of the entities, authority that's been built within that entity is my point. When you have when you treat each individual one as its own standalone entity, now you've got to push that same sort of authority and the power into every single location, because you're not going to be able to benefit from any subsequent location by just plugging it into something that's already been built up. So it's an enormous amount of work. And not only that, but as I said, you can actually evaluate the primary entity that way, if there are close variants of the name and unless you push enough power to each one, it could actually cause ambiguity, or filter, even pigeon filtering issues if they're too close in proximity to each other. So I would caution against working on GMBs that were named like that, that you don't have access to change if you could edit those GMBs to where you could do what you said in your first question, which was, have the brand name consistent across every location and then just append a location modifier to it, then at least you could still power push that same brand if that makes sense. And you'd have a much better, much better results with a lot less effort. So that's a really good question though.

Do You Recommend Creating Bitly Short Links On A Money Site?

All right, we've got about 15 minutes left, Mike says hello, I hope everyone as well question please about regular URL versus Bitly URL, want to add a link to my YouTube channel from my website to my YouTube, okay, by using social icon button, for example, I want to use Bitly instead of long and ugly YouTube URL. And also in general, do you recommend create Bitly links for External links or money sites? Thanks. Okay. No, here's why. Bitly is great. If you just want to share links, not for SEO purposes, I use Bitly all the time and like process docs and you know, things like that. So like standard operating procedures and training docs and things like that, because it's easy. I've got the little Bitly browser, Chrome extension, it makes it super easy to make pretty like pretty short links. But I don't use Bitly for SEO. Why? Because for years, this has been a known thing, you could Google it, you'll find articles about it. Bitly will arbitrarily turn a 301 redirect, which is a PageRank passing three redirects into a 302 redirect, which is a non-PageRank passing redirect link. In other words, it will not pass link equity. And they just, there's no rhyme or reason that I've ever been able to determine or anybody else that I know, they just arbitrarily will create a 302 redirect out of some of the Bitly links, and it absolutely kills any SEO value to that link. So what I would recommend is that you don't use Bitly instead, why don't you go to mgyb.com our store and I think it's mgyb.co/s. I already posted it in the chat.

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Well, for everybody's benefit. I'm gonna pull it up here so they can see it mg y b, SEO s right there. That's the user, I might still be logged in. Okay, I'm not. This is the URL shortener from MGYB, which has been powered up for years. For what, two years now, I guess. And it's super powerful. In fact, a lot of my drive stack links, actually rank as mgyb.co short URLs, as opposed to the long ugly folder or file URLs from the drive stack because we shorten everything through mg y b shortener before. Well, we short we also shorten everything through the shortener and add those to the drive stack delivery sheets, so that you have both versions of the URL, the long ugly one, and the short one, you build links to all of them and so the mgyb.co domain has been built up from that, which can help you there are other URL shorteners out there, guys, I've talked about this before. By the way, you can order different levels of subscriptions for this but you can use ours and benefit from the SEO value that it has accrued over time.

Just so you know, like I've mentioned in the past for clients and stuff, a lot of the times, I will install something like Pretty Links Pro, which is a plugin on their domain so that I can create redirects using a branded domain. Or in some cases, like, for example, Semantic Mastery. For like training staff, we have a domain that I've done the same thing installed pretty links on it's SM short dot link stands for Semantic Mastery short link, right? So it's SM short dot link. That's our link shortener for like training and stuff that I do. And that's just us through Pretty Links. So those are things that you have more control over. I don't recommend Bitly. But if you want to pretty something up just to make it look better, you can use a plugin like that or if you want just pure SEO value, I would highly recommend you go get a subscription to the MGYB link shortener because it is freakin powerful. It's not just pure SEO value, because if you get into one of the paid levels, you have complete control over your URL to the point where you can stretch out the destination. If at some point, you get a shitty client sitting client stops pain, you can stop transferring all that juice. Just by flipping out the MGYB shortened things, which you control on under the paid option. You can track your mix, you can see where people are clicking from on you.

I don't even know all of the benefits that our shortener had, because it has so many and I'm the one who had the programmer install it in the first place. And like I'm still coming across just all of these different things that we can do with the shortener and it is in the plans for people to be able to add their own domain in there so that they can benefit from the SEO. That's still to come. All right, but don't I wouldn't worry so much because it's prevalent, the use of shortness is prominent all across the internet and there are tons of them that there's I bet you'd say there are hundreds of them. There's 10 or 15, that that that you could choose from that are pretty powerful. But I've yet to see a short link rank. Since what was Google, the Google shortener went away, but ours do our rank, and it's because of all the power that we're pushing into it. So it's an SEO benefit. And it's just total control to the point where I'm pretty sure you can even add a tracking pixel to the link. I mean, it's ridiculous to the number of things that you do if you get into one of the paid levels. If not, you're welcome to use it for free.

Yeah, but what's really cool is thinking about that. When you see an mgyb.co, shortened drive stack or file link, drive file link that is indexed, and it shows the mgyb.co. Instead of the Google URL. Think about that, guys. It's showing the redirect URL as opposed to the destination URL, which is crazy. That just goes to show you is pretty powerful. So I would recommend you use that as well.

Review Snippet Error In Google Search Console

Fitz's up. He says a good day. Thank you for giving us a chance to get our questions answered here. You're welcome. Fitz is always he says, I noticed that my blogs have been giving me an error in Search Console that says review snippet error and items do not support reviews. Could that be a problem with schema? I don't know. Because I haven't done much with reviews schema, but I think didn't. I thought I saw Jordan answer that down here somewhere. Yes, he did.

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Yeah. Okay. So he's asking, did you add? Did you have an aggregate review in your schema? And maybe that's it. So I can't really answer the question, because I don't know. Marco, do you have any comments for him?

Marco: No. I agree with Jordan. If he has an aggregate review schema, it could cause a problem. Because Google said don't do that. Google said that. And Google said don't add stars. Right. And that's what we're talking about. That's self-promotion. This is a bunch of shit, but it's one of the things that you have to abide by. That's probably what's breaking it for without knowing more, I can't really tell you what the problem is.

Yeah. So that might also be a good question to post in the group, fits because then we could get some comments, maybe some others that have more experience with that. It's not something I've done a lot with. I've bought it in the past, but we've gotten over it was just by buying a plugin that did it. For example, like with Google. There's a Google reviews plugin there they have, there's a company that makes a plugin for Google reviews, Yelp reviews, and I think Facebook reviews, and you can get all three of them, whatever. And so I got tired of fighting and trying to get the shit to work. So I just would buy the damn plugin the premium, plug it in and it would start to work. So I don't know exactly what to tell you. But maybe that'd be a good question to start a thread in the Facebook group.

How Long Should You Wait Before Powering Up The SEO Shield With MGYB Services?

Mohammed, it says, Hey, guys, after getting complete SEO shield, how long do I wait before starting to power it up with very MGYB services? Is it the standard three weeks? No, I mean, the moment you get it as far as I'm concerned with the drive stack stuff and everything SEO shield stuff, you can start hammering away as soon as you get it marked. Do you recommend any wait time? No, no. In fact, he should order the link building package with the SEO shield. So that it the SEO shield gets turned over to Deadia and then Dadia hammers it, and then it gets turned over to you, Mohammed.

How Should We Handle The COVID-19 Situation In The Months Ahead As Digital Marketers?

Okay, so the next question was, we did we just covered that when we started. Yeah. Okay. Yeah, I think we, uh, yeah, Mohammed, again, I just, you know, one of the things you could mention to some of your clients is maybe giving them a reduced rate for lesser services, but some of the things that you feel are critical to keeping their positioning, you know, maintain their positioning as much as possible so that they don't lose traction. That's something else you could do. For example, you know, if you got a client paying you, I don't know 1500 dollars a month, you could tell them you know, I can do at some bare minimum services which will help prevent the loss of, you know, a lot of what we've done or at least slow it down for 500 a month or 750 a month, I'm just giving you some examples here of some things that you could possibly do. And mean that, for example, like my preschool client, we haven't been doing GMB posts because he hired an in house social media person to do that a while ago, um, but we do, you know, a lot of other things, press releases and things like that. So I told my preschool client today that, you know, if he needs to suspend services that I would recommend that they, you know, increase their GMB posting considerably to help compensate for some of the other stuff that's not going to be done if that's the case, although like I said, we're going to try doing some online preschool classes for his members so that to keep their tuition going, which means he'll keep paying me to I'm going to see how that goes. So over the next week, anyway, those are just some ideas, Mohammed.

Alright, we've only got a couple more minutes guys. We'll try to get through this one before.

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Do You Have A Way To Update Published Tier 1 (Branded) Posts When Initial Post Gets Updated?

bb12 says Hey guys, do you have a way to update publish tier one branded posts when initial posts get updated? No, you just republish them, unless you manually go out to the web to syndicate, you know, the syndication sites, and manually edit every one of the posts. Remember, if it gets, let's just use the three blogs, for example, right? So blogger, Tumblr, WordPress, if you publish a post, it gets gonna get re syndicated to those three blog locations. If you then edit the post or update the post on the blog, you have to manually go to each of those three locations and make that same edit on each blog. So that is an enormous amount of work. don't recommend you better off just changing the post and then republishing it changing the publication date to like now, so that when you click publish our changes the draft and then change the publication date to now so that when you click publish it reinserted into the feed, and will trigger a re-syndication. As long as it wasn't just published on the web 2.0s.

A week ago or whatever, so it's like duplicate posts side by side on the same blog, then I wouldn't worry about it. In fact, you can even use plugins like the RSS plugin for Semantic Mastery as a mastermind member. It's only in that premium version or something like republish old posts, which is a WordPress plugin. I'm just going to show it to you really quick republish old posts, WordPress, this plugin right here. It's free. They have a paid version, the pro version, I think it's like 20 bucks that give you like a ton of additional features, scheduling options, all kinds of stuff. But this right here will take posts and repo guys, this is good to do. Even if it's not because you updated a post, right? This is good to do. If you have a blog with a ton of content on it. Sometimes you can like it makes sense to republish posts that were published a year ago if they're still relevant. If they're topical type posts, they're not time-sensitive posts in it, it makes sense to republish them to give them another push. And this is a way that you can automate that right here. Right. So again, this is a free plugin, but you can also buy a paid version of it that has a little bit more features.

Should You Index Backlinks?

Okay, so that was that question. Should you index backlinks? If yes, then how very simply go to mgyb.co. Go to the store, scroll down to where's link indexing? There it is. There it is right there. Now, there is one drawback that Rob is fully aware of, in that for this right now, you have to submit 300 URLs at a time, which sucks. It's an issue that is on our to-do list to get resolved. But right now that you have to only submit 300 URLs at a time, which really doesn't make sense when it comes to big link building orders. But if you're just trying to get certain links indexed, then you can paste them in here. 300 at a time, and that's something that is going to be updated. It's just not done yet. Okay? But that's a really good thing. Indexing service. I think Dadea gets 50 to 60% on the average index, even spam links, is that right? Correct. Okay, so there you go. Another way to index backlinks is if you have the ability to submit directly to the Search Console, you can do that. It's very tedious and slow and time-consuming to do.

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Why Is A Subdomain Blog Better Than A Blog In A Subdirectory?

Last question, and then we got to wrap it up. Can you please explain why a blog on a subdomain is better than a blog and a subdirectory? It's not that it's better it in the past, the reason why I would always do blogs on subdomains for like multi-location local businesses, for example, or a blog on a subdomain, as opposed to in a subdirectory. So like blog.domain.com, as opposed to it being in a subdirectory. So like, for example, if you have an e-commerce site that doesn't have a blog functionality, and you want a WordPress blog, you could install it on a subdomain, right so blog dot whatever the domain is, or in a subdirectory.

If it was in a subdirectory, then it would be slash blog right domain comm slash blog and it would be a separate WordPress installation in that directory, but it would appear as if it was like an internal page blog like on the domain, they serve the same functionality. The only difference is in Google's eyes. If it's in a subdirectory, it's part of the root domain. So if you were to be content marketing from the blog, and you were to caught catch a penalty for something, then it would affect the root domain. And it would negatively affect the domain, it could penalize the entire domain. So all of the pages and stuff from the main site could be penalized from that. Even though it was from the blog, the blog was the one that caught the penalty, and it was in a subdirectory.

On the other side of that, if it weren't a subdomain and the blog work to catch a penalty, it would isolate that penalty to the subdomain, not to the root domain. So it's just a way to protect it's a way to mitigate risk. In the past, I used to always build all like multi-location sites. So for example, if I had a Tree Service client, primary location, I build that primary website on a root domain and for each city that we would expand into if we had a separate GMB location for each city, we would create a separate WordPress installation. So it would be like Cole pepper dot Bradstreet service. com Fredericksburg Bradstreet service com, each one would have its own standalone WordPress installation for the reasons I just mentioned, in case any one of them were to catch a penalty would only ice isolate to that one particular subdomain, as opposed to taking all of the locations down because they were in inner pages. I don't do that anymore for two reasons. One, it's an as you really grow the footprint, it can create an enormous amount of additional work updating WordPress sites and all that kind of stuff.

Number two. I haven't caught a penalty in years and it's because of what we teach with the SEO shield and entity-based SEO. We don't really do much at all to the on-page itself or build anything directly to the money site. So the likelihood of catching a penalty is slim to none. And so, therefore, I'm building things on inner pages. Now, again, I talked about this in the mastermind, that I'm starting another lead gen project, and the mastermind is going to be for teaching opportunity. And I'm going to be talking, I'm going to be building everything on inner pages so that I don't have a bunch of sites to manage. And so that's something that you can learn in the mastermind anyway. So we were mitigating danger, right, we're mitigating against the possibility because we used to do some dirty shit subdomain. I mean, let's be honest. That's the reason why we would go into subdomain because we were doing some dirty stuff. Yeah. That says, We stopped doing all that and we realize why to wait, wait a minute, we can protect ourselves. We can still do all the dirty shit that we do. But protect ourselves if we just take it off-site. So that onsite, the root domain and everything that's within that root domain and folders or whatever, it remains pristine, it never gets touched. It builds backlinks naturally. It just looks as natural as any other website on the web, so there's no reason for it to even lift a red flag. So, since we're doing that, there's really no reason for subdomains, you can go into folders and you can go to you can go categories, even right locations, you can go services, there are so many different ways now that you could do it. And you're powering up your entire domain by doing it this way, you're adding more relevance, you're adding more trust, you're adding more have more authority. And eventually, you'll add more activity because you'll attract more traffic, you'll get more love from Google. But the only reason why we're doing it doing that is that we knew that what we were doing we were not supposed to be doing to the subdomain. And we knew that that the possibility of a penalty was really really high. Now, we haven't worried about penalties since we instituted the SEO what we're now calling the SEO shield or entity-based, worriless SEO. Yep. Now

It's changed my strategy to so and fortunately and I'm glad because it is it's much easier to manage now as I love it. It's our cheat code because, you know, again, we just build the SEO to power that up and it's it just works repeatedly.

So anyways guys, don't panic. Go, go put the effort and time into your business while you have it right now position yourself so that when you come out of it when we all come out of this, you're in a much, much better position, you'll be stronger than your competitors. And I had encouraged you to do that. Think about the positive that can come out of this focus dwell on that and not the negative or the worry or the uncertainty. And then once again to repeat Chris because it was such a wise statement. He says work is the antidote for worry, and I believe that so. See you guys next week. Thanks, everybody, everyone. Here we go. Bye, everyone.

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Should You Start Blasting MGYB Links And Embeds As Soon As You Receive SEO Shield?

By April

In episode 275 of our weekly Hump Day Hangouts, one viewer asked if one should start blasting MGYB links and embeds as soon as you receive the SEO shield.

The exact question was:

Hey guys, after I order and receive an SEO shield for a tough niche (cars), should I wait and have it settle (as I usually do for RYS stacks), or do I go ahead and start blasting it with various MGYB link/embed orders? I remember you guys say to always use the minimum effort before bringing out the big guns, but what if I already know the SEO Shield is gonna need extra power?

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Should We Use Anchor Texts When Linking Drive Stacks To The Money Site?

By April

In episode 275 of our weekly Hump Day Hangouts, one participant asked if one should use anchor texts when linking drive stacks to the money site.

The exact question was:

Hello When linking from drive stacks to the money site, should we use anchor texts or use just a plain link? Same question for blog posts that get syndicated. Thanks in advance for answering.

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Can You Add A Tracking Code In The Header Section Of The Press Release In MGYB?

By April

In the 275th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one can add a tracking code in the header section of the press release in MGYB.

The exact question was:

Hi Guys, . . . just a quick question . . . . When using our 3rd party Press Release provider through MGYB, is there a way to have any type of html code, like a tracking code or other type of html code, inserted in between the html “”Header Tags”” of the Press Releases? . . . . Thank you VERY much again for your help

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How Do You Find The 301 Links To Link A GMB Page From A Press Release?

By April

In episode 275 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to find the 301 links to link a GMB page from a press release.

The exact question was:

I see that all of my GMB short urls are 302's. If I want to link to my GMB from a Press Release, should I then use the long url? If not, how do I find 301's for linking purposes?

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Why Does Google Update GMB Info Without Giving Notice?

By April

In episode 275 of our weekly Hump Day Hangouts, one participant asked why Google updates GMB info without giving notice.

The exact question was:

Hello , please help if you have time. I use to do building work in Uk . I had GMB listing with the name of my building services company and i was ranking no1 in local maps for keywords “” builder + location”” However i am not doing building work anymore and i have changed my profile from builder to electrician ,so 6 months ago i changed my GMB name to the new electrician business name. Now ,after 6 months if i type in “” electrician + location “” i am number 12 in google pack and if i type in “”builder+ location”” i still rank high in first positions in local 3 pack. Please explain . Thank you . ( i have new electrician website linked with my gmb listing so it is nothing to do with the old website). Is this about that i have secured place for some keywords ? How it is work then ? From time to time google is doing some changes to my listing and changing back my electrician name to the builder name . Very annoing so i have to change it back to electrician and try to rank for electrician keyword. I am sure you know what is the trick . It is like the gmb ppsition is secured under this builder+location keyword and wond go down .

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Where Should You Link An RYS Drive Stack?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 274, one viewer asked where should one link an RYS drive stack.

The exact question was:

Hello everyone. Thank you for answering questions. In a RYS drivestack, where can and where should you link to and from?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 278

By April

Click on the video above to watch Episode 278 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Cool. Let's get ready to rumble Whoa, hey, this is Episode 278 of Hump Day Hangouts and bring in a little bit more energy today. I've been sitting working focused all morning. So I realized I need to bring it since we're going live. So with that said, we are going to jump into it pretty quick here. We're going to say hi to everybody. We've got some announcements for everyone and then we're going to hop in and start answering questions. If you want your questions answered, remember go to semanticmastery.com/HDquestion stays the same. You can go there every week. So if you're checking us out on YouTube, make sure you go there to get your questions answered. So with that said, I'll start at the bottom today. I'm going to mix things up. Hernan, how are you doing? You look like you're looking at the floor.

Hernan: Oh man, on the spot, I'm doing good and then well, stormy day today so my connection might not hold but other than that really good. Really excited to be here.

Adam: Sounds good. All right, man. Well, hopefully, people have been checking out your videos. I know I see your videos because we work together. We do a lot of stuff together. But I've been using even more videos from you. So I don't know maybe sometimes what have you talked about how you generate so much content?

We're cranking up the content machine and also how it's getting us leads because we did a small training for the inbound prospecting for 2xyouragency. And I'm putting that to the test, stress testing it every day, and it's liberating. It's pretty good.

Adam: Awesome. Good stuff. Marco, how are you doing? You're looking a little bit different today. What's going on here?

Marco: I'm just celebrating the 34th championship of the team that I'm a fan of in Argentina, not Hernan's team of course. He has a sucky team. He's a fan of. But anyway, I root for the underdog, I guess. Yeah, whatever. I like winners but as you can see, Groundhog Day and celebration. I have my beer ready. I made an executive decision. This is a drinking Hump Day Hangout. So now join me.

And if you don't guys, you want to avoid viruses and all that bullshit. Drink more beer. Keesha healthy tears well here's what the water has a beer. I'm gonna head out for a run after this. So I've had some bad experiences with beer and running so and if it doesn't keep you healthy, it'll make you feel better anyway. Like, enjoy the way out. So, alright, so look at that again. See, I kept telling us so for about five years I kept saying how beautiful it was. Beautiful. It was warm and sunny, warm and sunny, warm and sunny, warm and rainy. Now you can get a look get a good book, because I'm going to turn it off because too much sun is bad for you guys.

Well, we'll go away from the sunshine cuz I know it's night but Chris. How are you doing man? Yeah, doing good. Like the weather is excellent. I think we had 19 degrees Celsius today so summer is definitely on this March here obviously you can't see it it's night so I'll take your word for it yeah you could be maybe you just move to your apartment somewhere else but yeah we'll assume it's nighttime and the most leading the gym pretty hard at the moment as long as they still let me.

Fair enough. Are you waiting

good deal and last but not least Bradley How you doing today? I'm peachy.

Alright, I like it. I'm just gonna roll with them Bradley's good to go. So I'm going to loop back around to something Hernan said he was talking about 2xyouragency. If you haven't heard about that yet, it's basically if you're an agency owner or even a consultant, if you want to get more clients, if you want to grow your revenue per client, want to scale your team. That is where you should go and join us 2xyouragency.com that's where you can find out more about it and come join us for those have you who are joining us looking for step by step processes for your SEO, everything from new websites, age domains, YouTube channels, whatever it is, go check out the Battle Plan at battleplan.semanticmastery.com.

In that same vein, we keep telling people and it's for a very good reason, which I won't go into here, except saving time making sure you're working on the higher level stuff. We advise people to get it done for you, whether that means hiring a VA, starting to build your own team or leveraging mgyb.co. Right going getting syndication networks made, press releases, link building, whatever it is you need done doing that so that you can grow your business right, you got to spend the time working on your pipeline processes and growing. So head on over to mgyb.co to find out about that as well. Subscribers, get some good perks and then that's all I'm gonna say about that, but you got to be a subscriber.

And last but not least on my end, I want to tell everyone about POFU Live. You can see the current count of tickets remaining. It is decreasing if you go over to pofulive.com it's going to be last weekend in September 2020 in Boston, Massachusetts. So we're going to be meeting up there. We're going to have a VIP day on that Friday. We're going to meet up and have a lot of fun get together with everybody. I'm not sure quite yet what we're going to do. But let's see the first year we did a brewery tasting, took a bus around a bunch of different breweries. We had a lot of fun with that at dinner together. Then last year, we went and raced go karts. Some of us actually raced the go karts. Some people drove around it like five miles an hour and scared us I'm not gonna name names, but it was a lot of fun. We got guest speakers coming in. And we've got a lot of knowledge both for us to share to you but also for you to share between each other. So it's a great environment for that. Like I said, it's gonna be over the last weekend in September. So go check it out at pofulive.com, limited number of tickets when they're gone. They are gone.

With that said, Guys, anything else we need to cover before we dive into questions today? Yeah, but what happens if Corona virus hits in Boston in September, man just TBD. We'll Yeah, we're gonna have to wait and see so drink Modelo Corona virus is still here, right? Yeah that said I will say if people buy tickets, you know and it is canceled that you know we'll work something out we're not gonna just keep all your money and say Tough luck. We'll work something out but I would imagine as time gets closer we'll understand what's going on much better. Does anybody else tired of the media overblown, this coronavirus ship because I feel like

Unknown Speaker 6:34
there's a mass hysteria that's being generated by the media because honestly, I don't think that it's any more you know, bad often like the typical flu but it's just non stop coverage and everybody's freaking out about it. So anyways, well, they shut down the borders typically mean Yeah, I know. I land borders. I don't know. Maybe cuz I don't know anybody that's been hit by but anyways. Alright, so we didn't get any other way. I do some questions and focus on helping these people out.

Unknown Speaker 7:00
I did get the training done for the last week of the two x your results training for the two extra agency that I just finished recording that today. So it should be in the members area by the end of the week. Just to let you guys know next week we start the two x your business which is about scaling and growth. So next on the homestretch. Let's go. All right, let me grab the screen and we'll get into questions.

Okay.

How Does A Social Fortress Type Of Links Work Out With SEO Shield?

All right. So it looks like I don't know if these were answered last week or not. I'll start there. Uh, he says if you already have social fortress type of links, how does that work out if I ordered a shield? I don't know. Social fortress type of links. I guess that's like a syndication network or something. I'm not exactly sure what that is. But since I don't know what that is, I don't know how that integrates with the shield. But I guarantee you it's not a shield, shield. So I would say just get it. You can't hurt your entity with an SEO shoot, I can tell you that as long as it's built correctly.

So I would say order one. No, Matt, I don't know, I'm not sure what social fortress links are. But I can guarantee you they're not doing with the not the same thing that the SEO shield does. They might not implement it, though very well, which would in that case, you would actually want to include the social fortress links, I'm assuming profile URLs and such into the actual SEO shield built. Right so that you're kind of interlinking all of those properties together. I'm just wondering if someone copy Canada's already. SEO shield is brand new, but I wouldn't be surprised if someone had knocked it off already. Yeah, that's not it. If you go to the question above that we didn't answer that.

Unknown Speaker 8:51
Okay. I do remember this guy from last week. He says how much money will be needed for a complete project like that? I don't know which project were we talking about? We were talking about about how simple not easy. It was how we would set up the SEO shield, not the fortune, our SEO shield. And then after that, we would do the press releases the link building embeds link building, watch how everything settles and then just do adjust right as we go. Because we could always have it add depth and breadth to the G drive site, do something that keyword-oriented instead of branding and so the answer is that as the top-level, SEO power shield is only 375 bucks. Link Building. I don't know if you get that the top.

The top one, a couple of hundred bucks. Some press releases five press releases what 500 bucks on top. I've said it was about 1200 bucks, but we're talking about investing time. Hundred bucks on the niche, not 1200 bucks to see if you can compete in the niche. It's literally to go after the big boys that that's what you need. And then you're maybe a little bit more because you're going to need to do monthly link building monthly embeds, you're going to need to expand that dry stack writer to isolate those keywords are the tougher ones, because you will find that some keywords are tougher than others. So they might need a little bit more action. But that's what we're talking about.

How much are you gonna pay for a website? I know websites that can cost upwards of $100,000 average in I think Miami's $15,000. For a website, we talked about 1500 bucks for the niche figure, think about doing the numbers, do the math. And you'll see that it's totally worth investing. If you want to just start with the SEO shield and some link building to see what it does. I mean that that's on a five 600 bucks, and then you're gonna know, after 21 days when the Google that settles where everything is and just how much more you're going to need to get after it. I can tell you that local is a whole lot easier except for some of the higher-end niches right if you're going after cosmetic surgeon in Beverly Hills, of course, that's going to take a little bit more.

I'll go back to my friend in what was the Toronto Vancouver run after DUI attorney in one of the biggest cities in Canada is going to take a little bit more but really you know, if you work if local if you're working in conjunction with that GMB and you're applying local GMB pro methods, it I call that a two for one special because you're approaching that from from from from two different ways. But you're adding power to that entity you're adding so much more value to your entity making it more trusted, authoritative in the niche, much more so than anybody else. And if you go deeper into that, which we recommend, which is adding schema, and adding individual paid schema ending, and adding video schema, author, anything that you can on the page so that you can direct the bot exactly where you want the bot to go. And then at the unstructured data level, you can actually structure it through skip navigation links, jump links column like what you want. There are so many ways that you can get even more power out of this you can do more and build more so that it's a win.

Yeah, are you going to take over nothing if you're going to take over your niche and it sounds easy? No. We spent years literally in the lab coming up with this formula so that we can give it to you guys and make it simple for you guys to order so that you can get results. By no means is that easy. Because I can tell you that I spent hundreds of hours working on the weekends to put all of this shit together. So it wasn't as if it's just okay you by I push the button, and I came up with this idea and all of a sudden, boom, there it is there's no magic pill, it's hard work, but we tried to do is all of the hard work for you ahead of time, so that you don't have to.

Yeah, cuz there's still a lot that goes into that. But that the trying to try to discover the methods, that's where that's an enormous amount of time. So even though once the methods been discovered, and refined, it still takes a lot of effort and time to be able to implement unless you buy them done for you services, which is what we keep encouraging you to do. But you can imagine trying to try to identify that method or develop that method is really where the vast majority of Time goes. So you know when when

When you say it can't be that that easy or that simple, it really is simple. It didn't say it was easy. That doesn't mean that there's not a lot of complexity to putting it together in the proper order and everything else. But it really is. It's a formula as Marco just said, it's, it's literally a formula you plug in, you know, you, you put all the pieces together in the right order. And then it's just a matter of there are some variables, but it's a matter of like link building and events, for example, how much do you need to push to get the desired result. But other than that, it's the same process over and over again. So it becomes like a repeatable process, which is really the key and that's the whole point is, I can't tell you how many times we've talked to people in the mastermind or, you know, that have become members or, you know, followers or whatever.

In the mastermind, we often have calls with, you know, new members, to talk with them and find out about their business and one of the things that we hear often is that people have a hard time getting reliable results, repeatable results. In other words, they might have five projects out there, one or two of them are doing really well. But the other ones aren't doing so well. And they don't know what they did on the ones that are doing so well to get them to work, like to produce results. And that that becomes an issue, how can you have confidence in pitching your services and selling your services to clients and prospects and that sort of thing, if you're never really sure that you can get the results, right. So that's kind of the point is that we develop these methods, because over and over and over again, time and again, we're able to achieve results, and virtually, you know, no competition. And what I mean by that is, in almost any every situation, it's just a matter of how much we put into the actual process to get results. Like, sometimes it's easy, and it happens very quickly. Sometimes it requires a lot more. But in any case, it's the same process, right? So that we can always know with certainty with confidence that we're going to be able to get results in a particular industry, the timeframe is all that is really adjustable. Right? And again, a client if we're in a competitive industry, and that is going to require more than it just requires, if somebody wants it done like results in the same amount of time that a less competitive industry would get, that's fine. We can still do it. It just requires more budget because we need to throw more at it. Does that make sense? So again, it's just a, it becomes a repeatable process. There are some variables, but those are all.

Unknown Speaker 16:26
You know, they can be calculated, basically. So that's why I love this method. Because even I didn't have a repeatable method that I would use over and over and over again until the last couple of years. And now it's really unfair because we know we can win no matter what, right?

Do you want to comment on that, Marco, before I move on?

No, no, that's a good question. By the way, it was.

How Long Do The Links From Press Releases Last?

Alright, so he says, How long do links from press releases last? It depends. It depends on the publication that they're published. Sometimes some, some of them, it's 30 days, some of its 90 days, some of them are 180 days, some of them it's indefinite, meaning they don't purge at all. So it just depends. So it really depends. That's why press releases aren't something that it's not, it's not usually a one and done thing. It's something that you should be doing consistently. Even if it's just once a month, you know, the idea is to, once you start doing them is to continue doing them. For all most of my clients, at the very least, they're getting one every two weeks. But most for all clients that I've taken on recently and new on on incoming clients, I do one press release per week, that's just part of my monthly services. So they're paying for that, right that's part of it. But you know, some clients might even want to per week, it just depends on how aggressive they need to be. But the point is, is that once you start doing them as long as you're doing them fairly consistently, then you won't ever have to worry about when the links drop off because there'll be no ones behind. Okay. By the way, go check out local PR pro we talk about how to extend that even more.

Alright, so the next question is first is not really a question. It's kind of response because Bibi asked a bunch of questions last week, and so he was explaining himself here or she. So anyways, says, hey guys, just to note that, of course, nobody here disrespects the other members, I saw that nobody was asking questions. So I filled it up, feel free to answer other people's questions when I blast off. I need the questions to be written so I can clear it from my head. And then it won't bug me I get that. So I appreciate the explanation and no problem at all.

He says I know that also about me asking a lot of questions. I know this is the case right now and I won't get the answers right away and not all of them at once because I'm not in the mastermind and I have to wait for a week. I'm on the path to one k a month. I've started the RSS masher and have another lead gen project and promoting.

Let's see how it goes. Maybe in the future. Who knows. Yeah, well that's the idea is to come here.

You know Mohammed who I think he has to quit? Yeah, of course, he did. There's Mohammed right there. He's been one that has come and asked questions and implemented, you know, what he learns, and then has come and joined the mastermind and then has left a mastermind and then come back to the mastermind. And so it's perfectly fine. That's the idea. We tell you guys to come here, use this forum to help get your business in a position where you can come join our paid trading our mastermind, where you can get even more Business Growth Training.

So yeah, the problem is that this forum is limited to an hour. So we have to get as many people as possible so that we can be fair. In the mastermind. However, you can go into our Facebook group, and ask as many questions as you want, as many times as you want. And all of us are in there, including Rob, answering the questions. Yeah. So that we're not enough because that in and of itself, is is consider it enough because nobody, nobody else doing that nobody else is sitting there and taking the time to answer their membership questions, right? We do it.

Then what we decided to do is split the mastermind right into five different webinars. So each one of the members, it should be the founders has a webinar every other week. So what you're getting is now it since it's live, it's five times the value because you're getting different points of view. You, as a matter of fact, you can ask a question, whatever it is, and ask it to each one of the five members. And you're going to get a different perspective. We were talking we were just talking about this yesterday. I come at it from math, and testing, and an SEO point of view, plus all of the experience that I've had in the last almost 17 years that I've been online, but Adam, you know, he has a background. he's a physicist, I believe it correct me if I'm wrong.

So he has that analytical aspect to it, her Nan, and he does a lot of things with pay per click advertising. He also has a lot of experience with clients. He has a business background. He has his own perspective, you do a lot of local Bradley, and you have your own perspective. Chris has a coding background. He has his own perspective. So you're going to get a whole lot more if you join the mastermind than you could ever get in here. Which is why this was set up yet. We can answer your questions in that 10,000-foot overview. But we can't get technical with you. We can't go and delve we can't go look at your website. We can't give you advice because we don't have enough information. But we've set it up so that you can give us all of the information in the other places that we've set up for this to happen. So I think that if you're not in the mastermind, that you're needing all of this information, then you should definitely join them as well.

How To Rank For A Keyword And Its Synonyms?

so the first question was how to rank for a keyword and as synonyms which silo to use the post created as long-form dogs and puppies are the same. Okay. All right. So I think I talked about this last week when you because I believe this is a repost from last week because we didn't get to them. But when it comes to how to rank for a keyword in a synonym, again, there's a lot to that, right. We could spend the whole hour just talking about that specifically, but I'm just gonna point you to, but I've wanted in the past if you go into, In fact, let me just open a new tab, go to YouTube.com, okay. Search for semantic mastery. Or you could just go to youtube.com/semanticmastery, that's fine. You can do that as well. Click through to our channel right there, use the channel search feature. Right there in search of silo structure. Okay, that's all you need to search for a silo structure. There's simple silo structure set up complex silo structure, set up those two videos, watch them, that'll teach you how to set up silos on your website.

I prefer simple silos over complex silos any day of the week, because, well, there's easier, they're simple and easier to manage. But there are times where that makes it makes sense to have a complex silo. So I would go through that as a kind of foundation. To answer your question, as far as how does, how to rank a keyword in its synonyms, because that's what silo structures are all about. You take the broadest of terms, and you put that at the top of the silo and then you take all the long tail versions and synonyms and such that are tightly within that particular keyword theme. And you use those as, as current as supporting articles. In other words, you optimize content that is supporting articles for those supporting keywords. you place them within that particular silo and then if you understand internal linking throughout the silo and how to do that correctly, then what happens is the entire keyword theme, the entire silo the category right? content silo creates, it creates buoyancy, right? Because all of those are interlinked correctly, it creates a theme that when the bots come and read it, they kind of understand what the theme of that is, what the topic is and what the theme of that particular content silo is. And it kind of helps all of the keywords within their within also all of the content within that silo to start to rise up in the search engines provided it was done correctly. So that's kind of the whole point is to learn how to rank the primary keyword but also the synonyms and everything else by using solid structure. It's very, very effective. And it's it still works to this day. If anybody says it doesn't, they're crazy. So when it comes to that,

hopefully, that'll answer your questions as far as that is concerned with. When it comes to the next question he says, Is syndicating to the branded properties a post with a few sentences and an anchor text of the synonym to the original money site post will give a boost to the synonym? No, not necessarily. I mean, it can but I don't suggest syndicating short posts with just a couple of sentences because that's thin content. It's not going to have nearly as good an effect as if you have well-done content guys, content does matter. Believe it or not. So I was just talking about this in two x your agency training.

Recently, you know, we use curated content my bloggers do for all of my all projects, we use curated content as the content marketing strategy, which is part of the SEO strategy, right. So my, in the same type of train, the training that my bloggers have all gone through, to learn how to curate is Content Kingpin, it's the same train like, it's exactly how I learned how to do it years ago, I created a training course around it, which was originally to train virtual assistants to become bloggers for me. But then we turned it into a product, which you guys can purchase is called content kingpin. Anyways, that teaches you how to curate content. And it's really set up to teach virtual assistants to do it so that you're not doing it yourself. But that content is efficient to produce. It's highly relevant. It creates co-citation because you're linking to related and relevant content sources. And you are able to gather, collect and curate content from subject matter experts about whatever topic it is that you're blogging about. So the bloggers you don't have to be a subject matter expert and neither do your bloggers to be able to produce high-quality content about the subject because all they're going to do.

The method about curating content is learning how to collect Gather, Gather relevant content from high authority sites or from subject matter experts, then organize it. And then create new blog posts where you're trying to convey an idea or a theme or topic, you know, whatever you're trying to convey an idea, but you're using other people's content to support or argue against that idea if that makes sense, depending on how you write the post. But it's super powerful because it becomes a unique post its original content, even though you're borrowing content from others. Because the way that you're organizing it, it becomes a unique piece of content, a new original piece of content that has snippets of curated content, and it's well done and it creates co-citation. So it's super powerful for SEO. So that's what I would recommend that you do and in the mastermind, again, we're talking about in the mastermind. Since we split our mastermind webinars apart now and I'm doing my own separate webinars. For the next several months. I'm going to be working on building out an actual case study site for the members in the tree service industry covering exactly how we do this, including content marketing and targeting individual locations with posts. So we do what we call geo posts or location posts that are posts optimized for keywords within the silo that we're trying to rank for as well as individual locations. But we do it all through curated blog posts. And it's super, super powerful. That's a much better way to do it. Because if you're going to be publishing content to your branded network, you don't want then blog posts that you're using specifically just and only for the link back. That's not the point. You want to build that relevancy, the topical and or location, relevancy through your content marketing. And the way you the way that the most efficient way to do that, in my opinion, is through content curation.

So now with that said, Yes, by linking back from a well written or well-curated piece of content that you're going to syndicate out to your branded network, then yeah, when you're linking back to the target pages on your site, right, the ones that you're trying to rank, you're using the blog to help rank those pages through the internal link of the blog post, then yeah, you want to vary your anchor text, you want to have diversity. So use those keywords within that same keyword set within that same silo use variations, longer tail versions, LSI keywords, synonyms, naked URLs, generics, brand, brand plus keyword, all of those can be used in different combinations to link back to the target URLs on your site that you're trying to promote. Guys, even internal anchor text is important. Now, it used to be where I used to just hammer for internal links, so links within the same silo, for example, I'd use the same anchor text to link up to the service page over and over and over again, but even that now you're better off using diverse like diversifying the anchor text. And again, Marco talks about this a lot. But you know, you want to also start building that brand name next to keywords so that you can start to create brand plus keyword association. And you can do that with content marketing and internal linking. So that's something else that I would recommend. But yes, as far as to answer your question, I know that was long-winded. But I kind of wanted to, you know, first of all, make sure that you understand that publishing really thin content posts, just for the sake of the link isn't effective at all. Right? Isn't it just not helpful. So you're better off producing better quality content, less of it if needed, but it will be weighted heavier by Google. And for that, when you're linking back to the pages that you're trying to promote on the site, yes, use a variety of keywords and different anchor text types, as opposed to just always keywords so that you can start to build a broader kind of picture of that keyword theme for Google if that makes sense. Do you want to comment on anybody?

Nope. Okay, moving on.

Why Do You Use Multiple Tier 1 Network For YouTube?

Why would you use multiple tier one networks for YouTube instead of just a single tier one and multiple tier twos?

because it doesn't matter with YouTube, it doesn't matter what configurations you use, you can. What I found was years ago, I haven't done this test and at least three, probably four years now. But several years ago, I tested a YouTube channel that had multiple tier-one rings versus a YouTube channel that had the same number of total rings, but they were set up in two-tier structures. And what I'd found at that time when I did the testing, and I did extensively across multiple projects, but I found that the videos that would get syndicated out to the YouTube channel that only had, you know, let's say, eight tier-one rings, let's just use that as an example, which would be the same as to two-tier networks, right? Because a two-tier network through MGYB, the way that we build them is one branded ring and three persona rings. So it's a total of four rings per two-tier network. So on the channel that I would have eight single tear rings, the video would rank faster than if I had submitted this similar video similar keywords to a channel that had two two-tier networks attached to it. So two single-tier rings with a total of six tier-two rings, if that makes sense, right? I would test it by uploading a video to either one and tracking the results. What happened was you and again, this was years ago, guys, I haven't tested this in years. So I don't know that it makes any difference at all now, but back then you're the video that went out to just a single tier ring would typically rank faster. But it would also if no additional SEO work was done other than just syndicating it out to the network's it would start to slip it would start to fall in rankings faster than the video that I would push through the two-tier networks which would be slower to rank but once it would rank it would stick longer if that makes sense. So anyway, that's why I do it. It's there's probably I haven't tested it in years. I don't know if there's any difference at all if one's more effective than the other at all. Anything more. So it's really just a matter of preference. I always prefer the two-tier network setups for YouTube channels. But you can do it however you see fit, right?

Why themed ring isn't a branded ring? Can you give an example of this non-branded ring? Yeah, well, like if it's Joe's Tree Service is the company. But you can have a persona ring which would be like, I don't know, john smith. And then you can have a themed ring, a topically themed ring or even a geographically themed syndication network if that makes it if you understand what I'm saying. So for example, if it's, it shows Tree Service, there could be a john smith could be a persona ring, but then a theme during a topically themed rig can be a syndication network about gardening or landscaping, or home improvement for even for that matter, or a time that's a topical themed topically themed network, a location the network could be a network about syndication network that's optimized for Culpepper, Virginia because Joe's tree services in Culpepper, Virginia. Is that clear? So, but it's just a way that if you're going to syndicate content to other networks, you don't want them to only if, for blog syndication, you don't want to continually syndicate content to other networks other than branded networks. If that's the only content getting syndicated, you want to mix it up on the other networks, other than the branded networks, you'd want to have additional related relevant content on those networks, to where it's not clearly being used to only promote your one brand. Okay.

All right, that was a lot. Moving on. How do you price the leads? That's going to depend, you know, for Tree Service stuff, I usually do a when I'm pricing leads, I look at what the average cost per click value is for the top keywords that produce leads in Google ads. So I go into the Google Ads dashboard.

Use the keyword planner, take a look at what the cost per click the average cost per click is there. That will give you a range it will show you what your average, your minimum cost per click bid has to be on the first page at all for ads. But if you want to be in the top section or give you a low range and high range, and I always base mine off of whatever the high ranges, and then usually anywhere between two to three times the cost per click is what an average lead would be depending on it depends on the area. But you know for Tree Service leads like I often charge somewhere around $50 per lead. It depends on the area again but on average although I just recently took on a new the guy that I'm going to be building I mentioned this in the mastermind I'm going to be building a case study for a Tree Service contractor site that he gave me permission to use his project is part of my case study so that I can share it with my our students or members I should say and so I'm selling leads to him for 30 bucks. But that's important because I'm getting to use it as a training opportunity. But my point is that yeah, I mean, you just really have to price it. It's going to depend.

4I uses Google ads as a way to kind of determine the value for leads, but other people do it in other ways. Does anybody have a comment on that?

How Do You Rank A Local Franchise With Limited Access To Its National Corporate Website And GMB Page?

Now, moving on, Jeff says, Hey, guys, thanks for all the info and motivation you provide on a daily basis. My question is, I just landed a local franchisee for a national Corporation. They have zero access to the corporate website page and limited access to their GMB. Given these restrictions. What would be the best course of action to get their GMB moving upward? Follow the SEO SEO to move on any other recommendations have a spectacular week? Yeah, that that would be what I would do if you can't do anything to the GMB itself really. And you have no access at all to their website. Then that's all you can do is right is to push the off-page as much as possible and the SEO SEO to be absolutely where I'd start. And then from there, it would be a matter of, you know, you could use press releases for content marketing, you can almost use press releases as the blog really. So you could set up though, you know, an organization page and then press blog through the press, you know, through the press releases that can actually act as kind of like a blog because you get an RSS feed and everything from that. So you could use the actual press release, like if you're using it through MGYB, or if you have your own subscription to Press Advantage, you could use the RSS feed from the organization page for that brand to actually feed the syndication network, right. And that way, you don't even have to have a WordPress blog because you can use the press advantage for that matter for the blog essentially. Or you could always find you could always attempt to try to get a subdomain WordPress installation on for your franchisee site so that you have a blog that you can use for content marketing. But if you're not going to do any of that stuff, then yeah, just stick with the off-page stuff and just hammer it

Does anybody want to comment on that one? Marco? I hear you trying.

Okay, his mic is not working. So try again Marco. Can you hear me? I can now? Yes. Yeah. Okay. Aside from using the Press Advantage that the media pays and using his present, he says he can also use the G site. You can build that out. Yeah, I use that. I use that for Legion and to push power into the GMB and into the client site. That works perfectly well. You have to remember that announcement pages when it's like a blog post because when you do that, the announcement page will also have an RSS feed. Right? It's so that so they carry that out so you can use that to populate so you can use both you use press releases, and your G site to populate your RSS feed, and to push into your syndication network. I mean, there are tons of ways that you can use all of these things. You either have to think outside the box or come join our mastermind, so that we can give you direction on how you would implement all of these different things. Right.

How Many Keywords Should You Use In An RYS Stack Order?

All right, Fitz is up. What's up, Fitz? He says, Thanks for creating a space where he can get real-world answers that work. I ordered the keyword research, how many keywords should I use and my RYS stack order, if time allows, I'll get to that next. Use it I mean, as many as you can, I think for the, our, I'm pretty sure for the drive stack order you want they want a minimum of, we want a minimum of 50 keywords, but more is better. So if you ordered the keyword research, just submit your primary, you know, content silo groups with your order.

You know, so that's, that's typically I usually what I typically do guys is because we're looking for like 200 keywords for a link building order, that's the recommended minimum to submit with a link building order, I always try to get the 200 keyword list developed before I order the drive stack or the SEO shield. Because that way I already have the keywords, I just submit those same 200 ish keywords for the drive stack build, and it's going to be the same keywords that end up getting used in the link building orders too. So that's just let you know that's how I do it.

So if you have you know, just it more is better, as long as they're relevant. That's the point. Okay.

He said that but what we think is relevant may or may not be what Google thinks is relevant. Because we push anything and everything we can anything and everything we find that related to that keyword. That's why we suggest ordering that the keyword research because we get hundreds of thousands of keywords from sem rush. A lot of times which we filter down like that they'll get filtered down as to how many keywords as

As many as possible because your brand stack is going to create the brand plus location plus keyword Association if it's local. And if it's not, then it's brand plus keyword. But it's essential to associate that brand to as many keywords in the niche as possible. Because what we want to do at that point is hammer the bot with all of the keywords in the niche so that the bot, the bot completely understands what this is all about what that brand is about.

Yeah, and that's what's so great about it, guys. And I'm telling you, if you when you order, so fits when you order a drive stack, and you submit, let's say 200 keywords versus 50. If you were to track two similar projects in Google Search Console, right after the drive stacks have been built, give it a few weeks for things to start getting picked up and all that by Google. You'll see in Search Console, the end, then impressions. So the number of times that your site has appeared in search results, the top 10 pages of search results. For any given query, you'll see that the drive stack the project, if you were to test these two things, because I've done it, you'll see that the drive stack that had the 200 keywords versus the one that had 50 will start producing month over month, a much higher impression, growth of impression rate. In other words, you'll see month over month, the Search Console, the number of impressions that the site has been exposed for increases rapidly compared to the one that only 50 it'll increase what the one that only has 50 keywords, but not have that exponential growth was rapid growth as it does as the other one. And that's one of the metrics that I use and reporting to clients guys, is I show them every single month a search console report for the last 28 days. It's just a screenshot of the performance report inside of search console for the last 28 days and it shows a number of impressions, you know, average number of clicks the click-through rate, that kind of stuff, or a number of clicks and the average click-through rate and that kind of stuff. But I like to show because especially with newer projects as the drive stack starts to get, you know, starts to kick in and, you know, Google starts to crawl or identify more of the files, you'll start seeing the impression rate start skyrocketing, and it's in and that goes to show them that the brand is now being associated and given impressions for more and more keywords or search queries. And so that's exactly what Marco is talking about there.

Okay.

Will There Be An NAP Issue If The Client's YouTube Channel Name Is Different From Its Website?

All right. The next question was if time allows I have a client who has a different name on the YouTube channel than the website, the main site is an agency and YouTube is a luxury agency. The picture is consistent with other social media properties. Is that a problem? I mean, it only is if it's causing any sort of any issues because YouTube is considered a citation if you either a video or a channel YouTube channel can be a powerful citation. Guys, if you put the name, address and phone number in the YouTube channel description, that becomes a pretty powerful citation video can do it too.

But you know, again, if you're trying to keep NAP consistent, and it's all of the other assets or data points for the NAP is the same except for the name, then I would change the YouTube channel name to match whatever the official agency name is and all of the other like whatever, whatever the Google My Business profile is, if it has one, if you're not worried about NAP consistency issues, and don't worry about it, okay, if it's causing a problem, then I would update it. If it's not, don't worry about it.

What Data Should You Provide When Ordering The SEO Shield?

All right. Austin Dom What's up buddy says I ordered my first SEO shield this morning. Whoo, cause for celebration, but I wanted to make sure I'm filling out the requirements correctly. Is there a video that goes oversupplying the correct data to assign supply keywords with geo modifiers and things like that or just tell them to fill the darn thing out? case overcomplicating? That's a good question. We are going to be updating the SEO page with some additional information here very soon, guys, we just talked about it again yesterday on our corporate meeting, it is on the books to get updated so that it'll make it easier for everybody to understand exactly what to order. But to answer your question, right now, Austin, or dawn, I should say, is no don't include geo modifiers and less. So so the typical answer is the most common answer is No don't include geo modifiers, because we're trying to create keyword plus brand Association, not necessarily location Association, although, because the location Association comes if it's for a local project, it's going to come from the on-page and the NAP and all of the files and everything including name, address, and phone number and all of that. So the location relevancy is built through the on-page, but the off-page two, the link building and all of that, or do you supply keywords or geo modifiers Okay, I'm sorry.

For the SEO shield that's not for link building, then that depends on what it is you're trying to optimize for. So forgive me, for link building, I don't usually include geo modifiers unless it's I'm targeting a specific area in a very specific way, which I can't get into here anyways, but for the RYS drive stack order. I usually don't include geo modifiers, I usually just want to create the keyword plus brand Association. And so I submit the orders with the market level keywords. Market level keywords are not keywords with local modifiers it's the product and or service keywords. So that's typically how I build it. Then once because of the drive stack, the SEO, SEO becomes the main like entity.

You know, it's to associate a keyword with the entity, the on the low location relevancy is through on-page and then once the original the initial stack is built, if I need to add like location silos within the stack, then I do that right. Do duplicate a folder, optimize it for a specific location, keywords plus locations. And then I'll have that but the original drive stack is really just to associate the primary keyword with the brand. And then as Marco said as many market-level keywords with the brand as possible, but accomplished location targeting as internal folders in the drive stack and pages on the G site. Marco, how would you suggest you do it, we just updated the form. As a matter of fact, the for this very reason, because we want to know if it's branded, or if it's a keyword, we also want to know if it's a location-based because if it is we do want that in the brand. Remember, if it's not a location base, then all we want is the brand plus keyword Association. But if it's local, right with the brand because then the brand becomes local, it's focused in a geographic area.

Now the way that you do it, it's fine. But the way that we suggest it is built right from the start of your brand plus location plus keyword Association. And yes, that means location plus brand keyword Association, and any combination there up, because we want that in that main folder. This way, when you separate it and you start keyword targeting, you start going after other market-level keywords, then what we do is, we go after that in there, we don't need the location anymore, because we have the location with the brand. We've already created the association so there's no need for that location. Now, having said that, what you said is perfectly fine. Do the location plus keyword, excuse me the brand plus keyword but then you're going to need a location page, right to make up for the lack of location. When you first started the branded site is a brand that's what we do in the beginning brand location plus keyword or brand plus keyword. So either way, you're going to have to mention that geolocation. And if you're going to do additional locations, you're going to have to add those pages as you go.

Yeah. So just to be clear, for example, you know, most of my clients are service area businesses and they cover most of my clients cover a fairly large surface area. So all the drive stacks that I buy are for market-level keyboard, press play, and Association because I don't want to optimize the primary stack for any one particular location. For example, for Tree Service client covers a five County area, then I don't want to marry that brand with any one particular location. And so there's no way to optimize for all five of those locations with that one drive stack without having location-based folders inside. So like location-based silos essentially inside so for me

The projects that I work on, I always do market-level keyword plus brand Association, then I optimize for locations as internal pages on the G site and or folders on the drive stack. That's just the way that I do it. Because most of my clients have a service area that covers more than just one specific location or county or city for that matter. And so I don't want to associate the brand with one specific area when they cover a broad area. So that's just the way that I do it. But yeah, Marco.

That's good if we have different, you know, types of drive stacks that you can select from now, so it's going to make it easier for you guys when you order. And this the scenario that you're talking about is different, right? It's different than if we're doing a DC plumber, for example, which is a brand in and of itself, and it's targeting the plumbing niche, but unlike a storefront business, right, that's exactly right. It's one location and, but it's serving customers at the location.

And in a service area that's different than you then if you have multiple locations, if you have multiple locations, as I said, you're going to have to have, are you going to need multiple location pages inside the G site and drive stack targeting those multiple locations? This is what I thought this question was one location if it's one location, that you do that right with the initial brand. Yes. So then he says I'm in a heavy hitter club group, which is awesome. Should I join the mastermind group as well? Thanks. Well, to be clear, the heavy hitter group is the technical SEO group. Although SEO is also covered in the mastermind, the heavy SEO stuff is going to be the heavy hitters club. The semantic mastery mastermind is more about business growth and all things around you know building a business not just SEO anymore as it had been for so long.

You know, it's all things marketing, all things business growth. So prospecting and sales and, you know, entity formation and all, you know, process development system. It's a systemization or systematization. All of that, you know, outsourcing, delegating all of that kind of stuff. So it just depends on where you're at Austin Dom with what it is that you need. I think everybody should have, you know, should be working on growing their business, but some people just want to focus on learning more about SEO. So it just depends on what it is that you need. I will, I will tell him definitely, definitely the mastermind. heavy hitter club is going to we're going to be doing a whole lot of case studies from beginning to end, we're gonna follow it through, we're going to see what's working, see what's not we're going to be testing. So we're not going to give people theory, right? So what we're going to do is we're going to take the theory and carry it through from beginning to end to see if we can prove one way or the other. If the theory is sound. During that same time, I mean, it doesn't matter the master mastermind continues. And it continues, as you said, with business growth, teaching PPC, client acquisition, just a whole lot more that's involved now awesome. If you're a business owner, or if you're a business owner, and you're thinking about doing both, I wouldn't recommend that because you have a limited amount of time in which you can do all of these things and you will become a bottleneck in your business so that your business cannot grow. What you will need then is someone, a partner or a trusted VA, or whomever a PA, that you can assign to either the heavy hitter or the mastermind. So that you can get both because what you should be doing is you should be concentrating on going out there and growing your business I mean, you want to get known. You want to you want people to understand who you are, what it is that you do. You want to be out there contacting people you want to be getting in front of clients, closing clients, I don't know, you want to trust that to somebody else because nobody knows your business better than you.

Now while you're doing all of that, and while you're concentrating on all of that, somebody else can be applying these technical SEO methods that we're going to be going through in the heavy hitter club. And that frees you up, even more, to do whatever it is that you want to do. And in fact, you can have two people, one in the mastermind, one in the heavy hitter, or the same person in the mastermind and the heavy hitter. But I would say that you definitely need both. Because both of these together, as you've seen from what we teach, and from what we share here are deadly. Look at the last solutions that work that has both of the systems that have called them in some in mastermind, and in the heavy hitter apply to it. And so one without the other would not have work because it's a

If what we're building is an ecosystem where one feeds off the other and where we can give value to people in both.

There you go.

How Do You Move Photos Without Losing Their EXIF Data?

So Mohammed's up next. Hey guys, what's a good way to move photos without losing their EXIF data? I noticed that when a client of mine emailed these emails, me pictures they took on their phone, the location data disappears if the client is taking photos at all. I have them uploaded the Google listing through maps. However, I still try to use their geotagged photos and the GMB posts themselves. Though the exit data always disappears when I receive a photo by email text, meaning I gotta add Exif manually. Yeah, so what my clients do. Mohamad is I have my clients deposit photos into a Google Drive, excuse me, Google Photos folder, a shared photo album. So Google Photos shared photo album, so they take photos from their phones and they have their phone settings to where it auto backs them.

To the shared Google Photos album that my VA or my bloggers have access to so that they can just pluck images from the Google Photos folder, which still contains the Geo Data, the EXIF data. Okay. Yeah, because I'm pretty sure when you text images that it automatically strips the metadata out to make the file smaller. And I guess email service providers do the same thing. But when you send them into when you add them to the Google Photos folder that remains intact. So at least that's the way we've been doing it.

Okay, so Google Photos folder is how all of my clients that provide photos, that's how they provide them to my VAs.

Should You Change All Citations And Social Profiles First Before Changing A GMB Page Name?

A law says, Hello there a client really wants needs to change the name of his GMB. Should we change the name and all the citations and social profiles first to reduce the risk of a GMB getting banned? No, I would not I would never encourage that. Because what happens if you go through all that trouble and it does get banned anyways right then you just went through all that hassle and trouble. Not only that, but it often takes a long time to get, you know, some directories you got to reach out to multiple times to get them to update the listings if they will at all. So you're better off just changing the name and the GMB and hoping that what I have found though is and I don't know that this makes any difference at all but in recent talking about this in the mastermind, but I've had, I've had to change several GMBs I lost a Tree Service contractor recently that was I've got several GMBs that I need to read I need to find well I found another Tree Service contractor to take the leads. So I've got to rebrand all of them and what I've been able to rebrand two out of three so far without any issues. What I've done though, first is if it's connected to a website or whatever, then I make sure the GMB is if the name of the business has been changed and it's connected the GMB is connected to a website, then I go change all the information on the website first and update the JSON LD the structured data. first, before I update the GMB. Then I update the GMB but that's just the website and then the GMB okay. And I haven't had, again, knock on wood. Over the last week, I've updated completely rebranded two out of three GMB assets that I needed to find another contractor for, and I haven't had any issues whatsoever. And that's how I've done it. Now, I'm not saying that you won't experience a suspension, it could happen. I don't work for Google. But that's the way that I do it is if the GMB is connected to a self-hosted website, make sure that is completely updated first, including the JSON LD if you have structured data, which all of you should make sure the structured data is marked is edited, updated first and then update and again. I don't know that that has any effect, except that I've done that twice in the last week.

I haven't experienced any issues. Okay. Then you go about getting the citations updated that are already published on the web only after you've successfully updated your GMB.

Okay. Five o'clock let guys we got to go. Sorry, we didn't get to all the questions if you didn't, if you want us to answer the question guys, and they didn't get answered, either posts them for next week or post them in the free Facebook group and we'll try to get to them over there. Thanks, everybody, for being here. See you guys.

Bye, everyone.


What Are Your Thoughts On Word Clouds And Images?

By April

 

In Hump Day Hangouts episode 274, one participant asked about the team's thoughts on word clouds and images.

The exact question was:

You guys said that google reads words in images. What are your thoughts about wordclouds in images?

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