Why Does My Business Show Up In Search Sometimes But Not Always?

Frustrated by why rankings seem to jump around for no reason? You’re not alone. In this episode of The Local Marketing Mastery Podcast, I break down what actually causes fluctuations in local search visibility—and how to explain it to clients while keeping results consistent. You’ll get clear, actionable strategies to stabilize performance, build trust, and […]

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What Is a Footprint in SEO and Why It Can Be a Problem in Link Building

In SEO, a “footprint” is the pattern that gives away your link building. When search engines see too many links tied together in obvious ways—same hosts, same domains, same anchors—those links stop helping and can even drag rankings down. In this guide, we break down what footprints are, the mistakes that create them, and the

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Cold Email Success: The Power of Bigger Sample Sizes For Directory Site Outreach

Cold email can feel broken when you’re judging it too early. Testing with just 100 contacts makes every open, reply, or hostile message look bigger than it is—and that noise hides the real signal. In our recent Semantic Mastery session, we showed why bigger samples change the game, how to structure directory outreach tests, and

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