Press releases are one of the most underrated tools in local SEO. When written and distributed the right way, they do more than build backlinks — they create branded authority, reinforce location signals, and feed data into Google Maps and AI-driven search. Whether you manage one business or multiple clients, adding consistent press releases to […]
Why Press Releases Are a MUST for Local SEO Read More »
URL structure can make or break local SEO performance. A clean, flat structure helps pages pass link equity efficiently and rank higher for city and neighborhood searches. In this post, we’ll show you exactly how to organize your city and area pages, avoid common folder mistakes like “/service-areas/,” and restructure URLs safely without losing rankings
Fix URL Mistakes: Boost Local SEO Rankings Now! Read More »
Getting clients more reviews doesn’t have to be slow or complicated. With the right automation setup, you can launch review and reactivation campaigns in days — not weeks — while keeping deliverability high and clients happy. By using pre-warmed email accounts, dedicated domains, and ready-to-go snapshots, this system lets you start collecting reviews immediately, even
Boost Client Reviews FAST for Your Directory with This Automation Hack Read More »
Badges with linkbacks used to be a go-to SEO trick—but those days are long gone. Today, reciprocal external links rarely move the needle, and in some cases, they can even dilute link value. The smarter play is to focus on where reciprocal links still work: inside your own site. This post breaks down why external
Should You Use a Badge With a Linkback to Boost Your Directory Site’s SEO? Read More »
Press releases can do far more for SEO when treated as part of a living system instead of one-time events. By using Press Advantage organization pages as branded hubs, each new release reinforces your site’s authority, keeps pages fresh in search, and strengthens local signals through embedded Google Business Profiles and NAP data. In this
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Should you build separate service pages for every city—or is that just adding bloat to your site? In this episode of The Local Marketing Mastery Podcast, I lay out when it makes sense, when it doesn’t, and how to do it the right way for maximum impact. You’ll learn practical strategies to target multiple locations,
Should I Create Separate Service Pages For Each City I Serve? Read More »
