How Do I Get More Customer Reviews Without Breaking Google’s Rules?

You can grow review volume fast without tripping Google’s wires—if you stop trying to game it. In this episode of The Local Marketing Mastery Podcast, I break down compliant review systems: timing the ask, channel mix (SMS, email, in-journey prompts), storefront vs. service-area nuances, healthy velocity, review diversity, and responses that build trust. You’ll get […]

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Should I Put My Business Name, Address, And Phone Number (Nap) On Every Page?

Should your business name, address, and phone number show up on every page—or is that overkill? In this episode of The Local Marketing Mastery Podcast, I break down how NAP placement really affects rankings, trust, and conversions. You’ll get simple, proven best practices to boost visibility, tighten up your site structure, and scale your agency

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Why LinkedIn Beats Facebook for B2B Marketing (and What to Do Instead)

Press releases can do far more for SEO when treated as part of a living system instead of one-time events. By using Press Advantage organization pages as branded hubs, each new release reinforces your site’s authority, keeps pages fresh in search, and strengthens local signals through embedded Google Business Profiles and NAP data. In this

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