A Google Business Profile makes local validation easier, but it is not a requirement for building strong brand signals. Even without a GBP, we can teach search engines who the brand is, how it connects across the web, and where the main site fits in the larger ecosystem. By focusing on consistent branded assets, clean […]
Should You Still Build Branded Assets for Local Lead Gen Sites Without a GBP? Read More »
Site speed and mobile usability aren’t “nice to have”—they directly impact local rankings and conversions. In this episode of The Local Marketing Mastery Podcast, I break down what Google actually looks at, what matters most, and what you can safely ignore. You’ll get clear, actionable steps to improve performance, protect rankings, and scale your agency
Does Site Speed Or Mobile-Friendliness Affect Local Rankings? Read More »
Most agencies ignore schema because it sounds too technical—but that’s a big mistake. In this episode of The Local Marketing Mastery Podcast, I break down exactly how to use schema markup to boost visibility, strengthen local signals, and help your clients stand out in search. You’ll learn practical ways to implement schema that drive measurable
How Does Schema Markup Help Local SEO? Read More »
Service-area businesses can rank in Google Maps, but doing it without a public address means starting from behind. A visible address is one of Google’s strongest local trust signals, and when it’s missing, every other ranking factor has to work harder. That’s why timelines are unpredictable, coverage is usually tighter, and success depends on how
Do Service-Area Businesses Take Longer to Rank Than Storefronts? Read More »
Switching a Google Business Profile from a hidden service area to a public street address can dramatically improve local visibility—but only if Google accepts the change. Most legitimate locations get approved, but unprepared profiles often trigger reverification or even suspension. The key is simple: build clear, crawlable proof of the new address before you update
How Often Does Google Approve GBP Reverifications After Changing to a Physical Address? Read More »
A full page of branded results doesn’t mean your entity is “done.” Google still needs a deep, discoverable network of external pages that confirm your business details across the web — not just rankings on page one. That’s why we keep building branded Web 2.0s even when the SERP looks clean. More corroboration, more crawl
Should You Keep Building Web 2.0s If Your Branded Assets Already Rank? Read More »
