How to Use AI to Find Expensive and Painful Problems for Direct Response Campaigns

Great direct response marketing starts with a problem people already feel. Not a problem we guess they might have. Not a clever angle we made up in a brainstorming session. We want the real complaints, frustrations, and money-draining issues people are talking about right now. That is where an expensive and painful problem, or EPP, […]

How to Use AI to Find Expensive and Painful Problems for Direct Response Campaigns Read More »

How Do We Pass Google Business Profile Video Verification Consistently?

Google Business Profile video verification can be unbelievably frustrating. We can show the area around the business, walk up to the building, display paperwork, and prove we have access to the place, only to get rejected anyway. The hard truth is that there is no foolproof trick that works every time. Google’s process can be

How Do We Pass Google Business Profile Video Verification Consistently? Read More »

What Happens When Your Business Is the “Answer” but Not the Click?

Showing up as the answer is great—but if it doesn’t generate leads, it’s not enough. In this episode of The Local Marketing Mastery Podcast, I break down why visibility doesn’t always translate into clicks, calls, or customers, and what agencies need to do differently. You’ll learn practical strategies to turn AI-driven visibility into real business

What Happens When Your Business Is the “Answer” but Not the Click? Read More »