How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?

By April

In episode 273 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to generate more GMB calls for a client with 4 offices in different cities.

The exact question was:

I just landed a big client who has 4 offices in different cities (near each other) and my main objective is to generate more calls from their GMB pages so I figure this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and add local SEO shields for the specific GMB pages? Any better idea?

This Stuff Works


What Is The Best Way To Index Links And Drive Stacks?

By April

In episode 273 of our weekly Hump Day Hangouts, one viewer asked about the best way to index links and drive stacks.

The exact question was:

Hello there. Thank you for answering our questions. My Question is: What is the best way to index links in general and drive stacks in particular nowadays?

This Stuff Works


Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 276 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Let's do this. We are live. Welcome to Episode 276 of Hump Day Hangouts. Got the whole Semantic Mastery team here. We're going to do some introductions, let everybody know how it's going, who everyone is, in case you're new to Hump Day Hangouts. And for some reason, you haven't been watching us for the previous 275 episode. So we'll get into that and then we'll get some quick announcements for you. And then we're going to jump in and start answering questions. So start at the top of my screen and work my way down. So Bradley, how are you doing today?

Bradley: I'm well happy to be here. I'm having issues with my Google Drive though. It's not sinking with my computer like it's supposed to. And it's driving me nuts. But other than that, things are good. How are you?

Adam: Yeah, not bad. Just enjoying some warmer weather something in 70s. So looking forward to getting outside and enjoying that after this. Good. What was that? Anyways? Hernan How's it going? I like your shirt by the way.

Hernan: Doing great. Look at this. And then good, really good. Really excited to be here.

Excited to for the questions today so good and that we were totally not sending gifts before hopping live so that's not what's happening on the Slack channel for some of you know,

Adam: so when Bradley shares his screen that was not us posting all those gifts on us. Marco How you doing today?

Marco: I am muted and now I'm not. Look for yourself. Let me know how I'm doing man. Bright, sunny. I told you coasteering it's Groundhog Day, man. You guys go back to the other episodes where I've been on cam and a hump day Hangout. It's always like this. during the dry season. Of course. When the rain comes at this time, we'll get an electrical storm that will get a nice rain shower, but then it'll go away about 6pm and then wake up and it's bright and sunny and beautiful and get to POFU motherfucking. So you can be the same shit. That's it. And we paved the way and we help you every step of the way. I mean, what could be better than that? You guys are doing it. And I said it before. If you're not, if you're failing, if you're not taking action, don't push it off on us. Because you're the one who has to take that first step and say, Okay, let me get going. And that first step will take you to the next one, and the next one will get you to where you're going. But I'm good, man, I'm living the life, man.

Adam: Outstanding! Well, I gotta ask you you know and I'm not joking around. Do you ever get tired of the same weather like day? I mean, I know it changes between the seasons but like Does that ever get here? Are you just happy with it being nice like that?

Marco: This is what I want. If I wanted something up like I go somewhere else, but But why? Like I've lived in Argentina. I went with my wife a couple of times. And I just don't want to live the cold again. I don't like it and so I know what I like I know what I want. This is what I want.

This Stuff Works
The next step is a beach house you know that has to be like on the side of a mountain so we can overlook the ocean. You guys will be getting pictures from there too. Yeah. Or video. Yeah, that's in the work. So

Adam: Very good. Very good. All right. And last but not least, Chris. How are you doing? Man? I'm glad you're hanging in there that you haven't been quarantined yet. I know things in Europe. Some parts of Europe are getting a little scary with the coronavirus.

Chris: Yeah, like I'm doing good. Let's go that way. No sore throats or anything no cold Yeah, like I'm still alive, kicking, things are good.

Adam: Cool. Cool. All right. Well, we got a few things we wanted to mention. One of those. We've got a really cool special going on. We had a webinar with Jeffrey Smith on Monday and that coincided with a great special we have grown. We've got a Mardi Gras special going right now for SEO shield, which combines the power of several of the components not only of our training but of the done for you components that are available at MGYB. I'm going to post the details on the page. If you're watching live, you can definitely still grab that it's 20% off, you can save a bundle but that's not all we got going on. And Marco had an update with some cool stuff that has just come out. So, Marco, do you mind tell me about that.

Marco: Yeah, and I mean, it This isn't scarcity or anything like that. We don't play that game. Right. And we don't play that we will be raising prices in 30 minutes and there are only this many lefts. The problem with what we're doing is that Google will eventually catch on and kill it. But we're currently verifying GMBs for those of you who are interested. And not only that they come with a 30-month guarantee of replacement. If something happens if it gets suspended. After those 30 days, what you can do is buy insurance, which means that if it does get suspended, we'll go and lift the suspension and so we put this package in this package together, which allows you to do both. It allows you to get your GMB's, and then get some insurance in case it gets suspended. And I will post the links on the page, so you guys can head on over there and get it while it's hot. And if you wait too long and it gets closed off. Again, don't blame it on us. It's you. You didn't take action. We get a ton of those emails. As a matter of fact, don't you because you're the email guy, Adam, and I see them coming through. I'm sorry, I missed the special. Can you guys do it? No. No, we can't. We had the launch. That was the price. Then it goes up because it's worth that much anymore. And that's it. So don't come whining later. Oh, look, I missed it. I couldn't watch whatever, your granny died, you shut your door. Whatever happened. We don't care. You gotta go get it while it's hot. And I'm gonna go drop the mic. Thank you.

Adam: All right. And real quick. I wanted Hernan. You released some training for double your agency. I believe you had that last week. Bradley. I know you just dropped a new update for double your agency, right?

Bradley: Yeah, today was week six. I just completed the training for week six. Today was about the content or this week's training about content marketing. So yeah,

Adam: Outstanding! So if you're an agency owner or a consultant, if you want to get more clients, if you want to grow your revenue, you want to scale your team, so that you can literally work less and earn more, right? That's it's kind of a tagline. It sounds like the four-hour workweek or something. I mean, you got to do work. Nobody said, you know, yeah, there was no work. But there are ways to do it so that you work less and earn more and that's what this is about. Okay, I said it before, but I'll say it again, get more clients, grow your revenue scale your team. You want to go check this out, just head over to 2xyouragency.com. I'll put the link on the page as well and then for those of you who are looking for more repeatable results with SEO, you know we've updated Battle Plan it's been going for years we update it yearly and you can still get it it's a battleplan.semantic mastery.com and we've been talking as well about MGYB. You know if you're just watching us for the first time if you want done for you services, like syndication networks, RYS drive stacks, link building, press releases, what Marco was just talking about with the GMBs, all sorts of good stuff head over there. It's MGYB.co. And last but certainly not least, we've been talking about I think some emails went out. Being the email guy I should certainly know when they went out but it was either last week or the week before and talking about POFU Live. This year, it's going to be it's our third year in a row. We're going to be in Boston, Massachusetts. It's the last weekend in September. We're cooking up something fun for the VIP day. And I just wanted to speak on that real quick if you go and get tickets, we've priced this competitively so that you can get the VIP ticket. That's where we really want people to go. We want to have a good time we want to spend the time getting to know you and for everyone else to get to know each other before we dive into the main event, you know it's not it is about having fun, but also getting to know each other so that when you show up, you get the most value out of it. So when you see the pricing on that you can see that reflected we really, you know, we don't want to charge you thousands of dollars to come to the VIP event. We just want to cover the cost you could show up have a great time last year we went go-karting. It was a blast, one of the guest speakers at the event kicked all of our butts and walked away with first place and then went on and gave a great presentation. So anyway, looking forward to seeing as many of you is can fit into the 25 person limit event that we have. And I believe actually we're down to 21. So right now if you want to grab your ticket, it's a great time. It's the lowest price you're going to see it and that's in September, so now's a good time to snag it start planning for it.

This Stuff Works
So what did Dadea name his racing persona. God, what's that banner? Yeah, yeah, he's right. It showed up on the screen up there. So yeah, that was awesome. I forgot about that. Awesome. So we'll have some more information about that. Of course, as we get closer, we're locking in some stuff about the VIP event, exact locations, but it's going to be in Boston's gonna be last weekend in September. So now is the time to do that. Other than that, guys, we've got anything else we need to cover before we jump into it.

Marco: Yeah, I'm gonna turn off my camera because too much sun isn't good for you.

Bradley: It's not good for us. You mean.

Marco: Good for you guys. So too much sun for us is not good. Yeah.

Adam: Real quick. I see Mohammed asking you did battle plan version four released No. But maybe keep your eyes and ears peeled for that. We do update it yearly. So that's all I'll say for now. It's coming.

Bradley: Coming. Okay, can we get any questions? Do it? Let's go. You guys should be seeing this correctly.

How To Rank A Long Tail Keyword?

Great. Yes. Where were we? a great first one is hi how to rank a keyword and longtail version of it. Which time we have guys? Um, I would like to do it with long-form content, but it doesn't help. Even though it's supposed to be in the same post. I'm not sure maybe does it help even though it's in this? I'm not sure I'm understanding the question. Hold on a minute do a branded syndication network and RYS stack will rank videos okay. Or is it better to do tiered syndication?

Alright, so for the first question, how to rank a keyword and a longtail version of it. Go look at silo architecture that's pretty much industry standard for how to rank a keyword. And a longtail version of it would be, you know, so one of the things go look for Google at Bruce clay silo architecture website silo architecture, read through that article. And that's will teach you how to set up silo structure we also have on our YouTube channel, youtube.com/semanticmastery, use the channel search feature and look up silo structure complex or simple silo structure, you'll be able to find videos where we talk about how to set up silos, your broad keywords would be like a top of a silo and then having adding supporting keywords or supporting articles for long that are optimized for long-tail versions of the keyword is a great way to rank for a keyword. Now that's not the only thing that you need to do, but that is one of many, but that's typically where we would start is creating some sort of silo for the broadest or most competitive of keywords and then adding depth to that side low using supporting keywords and that's how you build topical relevance for that particular keyword, which creates buoyancy throughout the entire silo. What I mean by that, I mean, if you have a silo structure set up properly, and your internal linking done correctly, and your keyword theme is, is tight. In other words, it's you have very similar and related type keywords right all within the same theme. Then anywhere that you inject link building or adding content, adding depth to that silo is going to create buoyancy throughout the entire silo, meaning all of the keywords that the silo has been optimized for will start to surface higher in the search engine results pages. Now that's, that's in theory, how it's all supposed to work, but there's also off-page issues and everything else. So that's a loaded question. There's way too much to cover and a hump day hangout on how to rank a keyword. It's way too broad. But that's where I would start is developing a content strategy for how you're going to attack those particular keywords. They may want to comment on that before I go to part two.

Yeah, the SEO shield, right? Must have if he wants to really push I mean once he has his siloing together and then and the on-page is tight, you push with the SEO shield and that's going to start pushing, even more, ranking power into all of the silos that he's working with. Then he starts the isolation process we have everything covered. I mean, we've done it all for free. Go to our YouTube channel and search for these things go to our free Facebook group and do a group search for many of these things have already been covered silo-like Bradley said we have two videos on there on simple silos and complex silo structure. Jeffrey did an awesome job on Monday on covering some of these things and how he approaches it my approaches is a bit different because I like to work top-down rather than bottom-up, but it all has the same effect. It gets your stuff moving ranking it brings in people traffic is what you want at the end of everything.

This Stuff Works
Alright, so hopefully you are watching what I was just dead I just went to semantic or youtube.com/semanticmastery, use the channel search feature. And typed in the silo structure. There's a complex silo, there's simple silo structure. I would just click through watch those start with simple silo structure and then develop your content strategy. And as Marco said, Yeah, I mean, I was talking about strictly on-page, that's where I would start. But absolutely, there's no doubt, our off-page methods or how we push power into everything that we do. So when I talked about creating a silo and in creating buoyancy throughout that entire silo that's perfect for what the SEO shield does because it's basically pushing relevancy into that silo as well as all the so that entire category, that entire silo would get powered up. So absolutely, I agree with that. All right, we're going to keep moving as soon as I can.

Come on, get back to the tab. There we go. All right.

Does Having A Branded Syndication Network & RYS Stack Help In Ranking Videos?

Next question was does a branded syndication network without second-tier and RYS stack? Will it rank videos? Yes, it will. I mean, that's again, it's one of many things that can be done. But that is certainly something that can help a branded syndication network with YouTube though, I would recommend multiple syndication networks. So tier two syndication networks are great. You can also add additional for tier-one syndication networks not branded persona-based or topically like themed but not branded. Right. So there's you can add as many syndication networks to YouTube channels you as you want, there's there are no footprint issues as long as you keep the applets the way that we set them up, there are no footprint issues whatsoever, so you can stack as many as you want. I always prefer for YouTube SEO but an RYS always have two-tier networks built that I attached to the channel.

But you know, again, you can do several tier one, you can do multiple tier twos, whatever you want. I just recommend with YouTube videos add more syndication networks to the channel. Okay. As far as RYS, yeah, because you can. For example, if you have a branded syndication network, for your channel, and then you have a drive stack built and a G site that's going to power up your syndication network, which will ultimately power up every video that you ups upload or live stream to your channel that gets that syndicates out. So absolutely, it will help.

Again, I recommend a tiered syndication network for YouTube's SEO, but RYS stack. Absolutely. That's without question. It's going to power up your syndication network or your two-tier network if you have one of those. That makes sense. Okay. Any other comments on that guys?

Marco: Yep. embedsm link buildingm and trickle some traffic in there. Yeah. paid you traffic, just trickle it in it. You don't have to pay a whole lot of money to give it a boost to get Google. And then what you have is an audience, right? You have to have a targeted audience for your videos, which can convert so you're accomplishing several things all at once.

Bradley: Yeah, I mean, I didn't mention the traffic side of it. But there's no question that I don't do YouTube SEO without buying relevant traffic directly from Google ads for the video. I mean, that it there. I don't do SEO for YouTube videos anymore without traffic. And in fact, the only thing I do to SEO YouTube videos anymore is just uploads them or live stream them to a channel that's connected to syndication networks, syndication networks have all been powered up via link building. But that's it. That's the only thing I do SEO wise is I upload them to the YouTube channel that goes out through my syndication networks that are aged and they've been powered up with link building. And then I set up a traffic campaign through Google ads to buy cheap views directly from Google, which is perfectly legit. It's encouraged, in fact, from a relevant audience, if it's for local then I buy it within a specific geographic area. So they're all local IP clicks or views, but also from a relevant targeted audience. So using stuff like in-market audiences, or life event audiences, those types of things that Google knows that those views are weighted views, because or Google weights those views more because they're from my relevant audience and audience that is interested in that. And we know they're interested because we're buying that interest from Google if that makes sense. So there's, again, I do not do any YouTube SEO campaigns anymore without that being part of it. They're two sides of the same coin. If that makes sense. There's the SEO and you can push some of that with embeds and link building as well, as Marco mentioned from MGYB. But setting up the engagement campaign using Google Ads is absolutely critical and that's how I maintain it. Once the video has been ranked that's all I do is just that I have a YouTube ads set up for it that continually drives relevant views to that video, which keeps it ranked. And that's it and I've got videos have been ranked for years and that's the only thing that I do to them is just keep I've got campaigns I've shown them in the mastermind and in some other training too. I've got campaigns that I literally run on 40 cents a day for in YouTube ads, that's $12 a month in ad spend. And it keeps those videos ranked because of the relevant traffic. That makes sense. So it's a very, very powerful way to boost any SEO effort is to buy relevant traffic.

This Stuff Works

What Are Your Thoughts On Magic PR?

Okay, next question is from Dustin he says, hey all great shows always I wanted to ask if you heard of Magic PR. I've heard good things in Facebook groups and some of the Skype groups I just wanted to hear your opinion of their service and if you have used them I have not but I know that Marco had. I know the guy, MAG is his name. I know the guy that I've chatted with the guy that runs it I know Marcos had some communication with the two but I've actually never tested it what do you market. Do you remember talking with MAG?

Marco: I've been meaning to get back to him because it because I've been wanting to run a test with his press release service and with some of the GMBs that I have to see how it works right as he says that he can get a local push or, or greater so I really want to test it out. I can't say what it does other than what Mag and the people that he's around with what they have to say and I have heard really good things about having said that our press release or the one that we use press advantage works really really well. I mean when you combine it with our methods right with that SEO shield, and pushing all of that relevance and pushing traffic and those links into that SEO shield and then link building behind that and then you running the embed gigs doing

Everything that we recommend. It has, I mean, it's just fantastic for what we do. And we can show I mean, people say, well press releases that they're they get, they fall off the index and whatever, we don't care, we don't care. They don't drive traffic. That's not true. We can show where they do drive relevant traffic, we can show it. And especially if you get into them because there's a premium that you can pay and get into Yahoo Finance and I forget what other Sir, I don't want to say anything other than I know that we can get into Yahoo. It really, really has a great effect, especially on the traffic that you get its relevant traffic into whatever it is that you're doing. And it's all of those signals that we're looking for. So we have that I'll talk to Matt and as sometimes as you and if you're listening to me Mag sorry that I haven't gotten back to you, because I've been snowed under with a hope. Excuse me, under just stuff and I will get to you.

Yeah, it's interesting but it'd be nice if I'm if I pause my screen I could do it I could show you that Press Advantage you know does produce quite a lot of referral traffic my real estate business I get a lot of referral traffic from Press Advantage so it's you know if I and I guess it shows it as a referral source and analytics, so it's there's absolutely good traffic there.

Do You Have A Video That Shows How To Submit Order Info In MGYB?

Anyways, we're going to keep on moving. Next is, I ordered your link building starter package for the new business domain. I'm new to link building I just ordered it following the battle plan is every video that shows us how to submit our info for our order. I've seen your video that says not to include money sites so can you give examples of all the links I should be giving you also do I wait until the SEO Power Shield was finished? Yeah. Okay, so our link building service. Anything I can point you to but um, as far as like training but you know one of the things that are on our list to do is to add a simple video for each page like order page that essentially will walk you through what you need in order to place the order that will get done eventually guys I don't know when it's on the to-do list I promise. But in the meantime it's very very simple, don't we none of our link building campaigns are designed for direct to money sites, they're all built all of the link building campaigns are developed specifically for powering up tier one entity assets or you know anything beyond your money site essentially. So we use them for powering up the power shield, the SEO shields, syndication networks, Id pages, press advantage organization pages can be used for citations, social media, web 2.0s, all of that. Anything that's really tiered one, branded type assets can be powered up with our link building packages. So with that said, when it comes to ordering everything that you can collect to add to your link building order, I think it's up to 100 URLs that you can submit with your order, you want to add to your target URL list because you want to power up all of those tier one assets, right, all of your branded assets everywhere that you can get your new business, your new projects, your new company, new brand name published online. And with a branded profile, you want to try to get as many of those as you possibly can and add those into your list. Now that said, the ones that should you wait for the power the SEO shield to be complete? Yes, because those can be added into your link building order. And essentially, you can take all the files and folder URLs and put them into that text file that you upload when you order links, which will do will power up all of the files and folders within your RYS stack in your G site.

So if you have a senate if you got a power shield then I'm assuming I can't remember which different levels they are but a syndication network to against adding your syndication network profile URLs into the link building order. If you have a GMB map, add the map URL, Google My Business website adds that it just not a money site. Right, because it's not designed our link building campaigns are developed for that. But that's pretty much all you need to do. It should be fairly simple. Just gather up your tier one entity as is branded profile URLs, add them to a text file, save it and then upload that as your target URL list. As far as keywords you want to add market-level keywords, not  keywords with location modifiers. What are market-level keywords or top-level keywords product and or service keywords without location? modifiers Okay, and when you're ordering link building, you should try to submit a minimum of 200 keywords, more is better, but 200 is the minimum and just submit those via text file as well. Does anybody want to comment on that?

Hernan: Yeah, that's our training for link building right there. We're gonna cut it and then we're going to put it on the sales page for MGYB.

Marco: Just so people know, we develop the package is the link building packages with the idea that people would already have the syndication network, right the tier one branded, the are the drive second t site and the @ID page and their media page, which is in the @ID. So our thought is always the people will go and complete these other steps before ordering our link building package. Because our link building packages are meant to power all that up. It's not intended for the money site is intended to hit everything that's protecting the money site so that the power transfers over without or I'm not gonna say without the chance of a penalty, but with minimized risk, because of the way that we're doing. If you were to hit the money site directly, then that there are other parts of the algorithm that you might trigger that you don't want to get into. And so I would recommend if you haven't done those steps that you go back and you do those steps first so they can gather up all of the URLs that we target for link building and submit those.

Bradley: There you go. Can you still hear me? I had stopped share. So we here okayLet me see if I can bring that back up now. Alright, so here's a pulled open, you can see that this is just referral traffic sources for Alpha Land Realty. I'm just bringing back up the previous question about press advantage. Look at that. So besides Facebook, the second most referral traffic that I've had in the last 30 days from my real estate businesses from Press Advantage, so there's no doubt and that's just the last 30 days. So you can see this no doubt that there's traffic coming from Press Advantage. I want to point that out.

Marco: Yeah, Nuff said. There you go. If you can't believe your eyes and then I don't know what but believe.

Bradley: Don't believe your lying eyes.

This Stuff Works

Do iFrames Count As Backlinks?

Alright, next one is do iframes count as backlinks? What's really the advantage and making use of iframes? Marco that is absolutely your question.

Marco: Yeah, it is. But I mean it. It took two days for me to or two webinars for me to cover iframes and entities during the charity webinars. So what I'm going to do is I'm going to post the charity webinar page, and I'm not there's no minimum to order the there's no max, I always say you, your heart will tell you whether to donate and your wallet will tell you how much. So I'm going to drop the URL so that you can go and donate and you're going to get access to not only this year's webinars or the past webinar series, but the one before that. So there's like 10 videos that talk all about the entity and how to power it up talks about RYS Academy, it talks about iframes. And what iframes are, what they do, and why they're so different from everything else. So I'll just leave it at that because it's too much to cover in. But what do we have in that? 31 minutes? I probably didn't get all up.

So there you go.

What SEO Strategy Do You Recommend Apart From Using Geotagged Phone Images And Reviews?

All right. Mohammad's got a couple of questions. What's up, buddy? He says, Hey, guys, my car dealer client has been encouraging me to make use of his staff to help me rank him. That's awesome. It's rare that you get real help from the staff from businesses, I find it really difficult to get people to cooperate with me. Anyways, he says I took him up on his offering got the staff to regularly send geotagged phone images for GMB posts and even have them uploading showroom pictures to GMB directly through the app. I make sure they send me responses to reviews they get to my question is what else can I have them do to help me rank whether in GMB or elsewhere?, I usually have trouble getting this kind of cooperation. So I want to make the most of it. Yeah, I mean, I don't know what else you could get them to do because that seems like they're doing a lot already as far as like, you know, more than most of my clients are willing to do, which is great. So, yeah, if you can get them to upload images directly to GMB through GMB map on there, or excuse me, GMB app on their phone, that's great. So that's uploading photos that are geotagged. Something else they can do is actually create posts from the GMB app if that's something that they're, you know, willing to do or if you're even comfortable with them doing it. The reason I say, I don't think it's any issue whatsoever. But if you were to have them actually create posts to a lot of them probably won't want to do that, because that would require them to add some tax call to action, all that kind of stuff. So it's likely that they're probably going to give you resistance and just want to upload photos, which is fine.

So the alternative would be also to have those images that the photos that they took also shared, added to a shared Google Photos album. That's how my team does it. So any of my clients that do provide photos, which isn't a lot of them, but the ones that do, all they do is they have their technicians in the field or whatever, actually, take photos, and then they get copied into a Google shared photos album, that my VA my bloggers have access to, so that they can go just pluck an image from that shared photos album, and use that as a GMB post. And it contains the same metadata from when it was uploaded. So you can still get the geo relevancy and my VA is doing the blogging, create the GMB posts essentially, so that the client doesn't have to do that all the client has to do is take photos, and they'll automatically be added to the Google Photos album. So that's, that's all I typically do. As far as what you've got them doing now, it seems like you're doing you know, quite a bit. So yeah, I mean, I would just do more posts if possible using geotagged images, targeting the keywords and or locations that you're trying to optimize for. As far as additional things that can be done while you already know the Muhamad, right, all the SEO shield stuff, link building, embeds and that kind of stuff. Marco, do you have any?

Marco: Yeah, I got a word of caution because if you ask them to do too much, they're going to start wondering why they need you and you don't want to get into that. They're doing everything you need for relevance, location relevance, and this would be a product relevance, right? Since it's an automobile is a product, it's not a service. This is cars and you're getting all the different makes and models and you can start, you know, you have Local GMB Pro. And so you know what to do with all of the all of these different categories that you're getting, you know exactly what you need to do, what the next steps are. And as Bradley said to them, post them, create posts with these automobiles you know how to relate everything one to the other, and then push power and that's Local GMB Pro. You have that, follow the training and you're gonna get great results.

Bradley: Yeah. I agree with that. That's one of them, you know, if a client of mine wanted to do GMB posts, I wouldn't mind them doing it. But typically, I actually one of my pest control company, they started having their technicians do that. But they very quickly decided they didn't want to do it, which was okay because they were shitty posts anyways, they weren't up to my standards. So, you know, through trial and error, we learned the best thing to do is just have them add photos to a shared Google Photos album and let my blogger handle the GMB posts because then they're set up their siloed, they're well worded, proper target linking, you know, target URL linking all of that, so.

Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

Fitz is up. He says good agents, thank you for this platform to give real-world answers that work. I have a client whose business name includes the word and some expressions of their name, then use the ampersand is this huge problem? Well, it's not as big of a problem as some of the other discrepancies I've seen. But it is still an issue, it can create NAP issues. I've got several clients that have done that in the past as well, where they'll have ampersand and some other brand names and others it will be and Andy, as all you know, it, is it a huge problem. Is it causing a huge problem that would be the question I have for you fits. If it's not really creating much of an issue, I wouldn't worry about it? If you are having a hard time, you know, getting your desired result for a particular you know, maps pack ranking. For example, let's just use that as an example. Then Yes, that would be something I would address would be a cleanup,  citation cleanup.

So I would either whatever it is, and the GMB, I would leave it that way, if that's the correct format, how is their name legally registered? That's how I would have it. Right, that makes sense. So in other words, however, they've incorporated their corporation or LLC or whatever it is that. However, it's registered with that with their state, is how I would list it in the GMB and then many discrepancies out there I would have edited, cleaned up, corrected to be the new the right the proper format. But that again, I wouldn't tell you to just do that just because if you're getting the results that you want, anyways, just leave it. It's what I'm saying. Don't do it just because it could create a problem in the future. If it's not creating a problem. Now, I wouldn't worry about it. But if you need that, if you're having trouble getting the desired result that you want, that is absolutely one thing that I would address, citation clean up.

And depending on how many there are out there, if it's a lot then I would recommend paying Loganix to do it because they have a really, really good successful citation cleanup service. If you go to semanticmastery.com/loganix, you can see their citation cleanup service. There are other services out there that are less expensive, but I found their success rate isn't as great or as high as Loganix's. And so even though Loganix is expensive when I whenever I have a new project that has a bunch of NAP errors on the web, that's who I use because they get the vast majority of them over the course of like, I think it's an eight or a 10-week process. So anybody wants to comment on that?

Marco: Yeah, you probably know this already. But Pearl Trees has a problem with the ampersand. Right and pulling in the embeds or the iframe. It has a really big problem with an ampersand. And there are other times when it can cause an issue with some embeds and some other websites.

This Stuff Works
It's just that ampersand so I prefer the end although I am percent in a business name is the recommended way to go. Yeah, so go figure, right.  I know it's code and so we don't know how pro-Jesus is doing and how it's pulling it in and why the ampersand creates conflict, but it does. So maybe it's not an IP issue but if he had it and he submitted it to us for us to go and create the @ID or if he were to submit it to Dadiea for an embed run, there might be issues

Yeah.

Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client's Industry?

 

Okay, Muhammad's up again he says Hey guys, I'm using no um to build social accounts for clients now has tons of sites covering a wide swath of the internet, is there any risk in getting all accounts for a particular client, even if a particular website isn't necessarily related to that client industry, I wouldn't put a cinema on Angie's list for example, am I mixing up citations with social accounts? Yes and no. I mean, remember, a lot of times just having a profile on on these web platforms, it's not necessarily something that you're going to be pasting or publishing content to. So even if it's not really relevant, it's about having an additional presence. It's another publishing point for your NAP.

You know, I don't think it's harmful. I don't know how helpful it is. Maybe Marco would have a better answer to be to even have a profile on like kind of an unrelated site, but the way I look at it is if you're just setting up a presence there, then I don't see there being any harm and having like, for example, I'm trying to think of there's there's some of these like art sites out there right there like web to auto blog platforms for people that are artsy. Like the art projects and stuff, yet I've used them quite a bit for another semantic cover social hub right as a way to kind of just build another presence and you can interlink sometimes to some of the other social media profiles and that kind of stuff. And even though none of the projects I work on have anything to do with art, it's still just another profile point. So I don't think that causes any problems. I don't know how beneficial they are. But I know that having an NAP published in more locations typically helps market and comments on that. I look at it from a standpoint of protecting the brand.

So it's totally acceptable, and I think very natural for you as you would, and I'm referring to the client, right, of course, for you to protect the brand. And to go to these websites and lock in that profile. You know, you just have to put the basic information then you don't have to go too far out, get that NAP in there. And that's what you need so that if Google comes crawling in there and it sees it, it's going to not I mean, it's just more places for your entity to exist more places for Google to pull up to pull in entity information, and all things being equal. They never on the web, we understand that but all things being equal when two entities are being compared against what's happening in Google's database and the relational database, the one that has the best entity, as far as things go right now, that's the winner. And if you've taken care of that, and if you've gone and locked in all of these profiles, and you're showing it as part of the entire brand, there I don't I see absolutely no problem with that.

Yeah, I mean, as I said, I've never been concerned with it is being an issue. We just build them out as we go. So and

What Is The Best Way To Make A Drive Stack For A Translated Website?

Alright, so moving on. The next one was, what is the best way to make a drive stack for a translated website. Do we make a syndication network for each language? I can't even answer that because I just don't do anything outside of the US English base us projects but any any any advice there I know Hernan and Marco both have done a lot of foreign language stuff over the years.

Marco: Yeah, I mean, we, we don't generally do it in another language, although we have, it's not something that we want to do because we want our builders to focus on whatever it is that they're doing. It requires a whole lot of information. We did one for gurgi, by the way, I think it was Hungarian. So we can do it but you have to supply all of the information, all of the content, the images and everything that you want it. You can write to [email protected], and say that you're looking to do a drive stack in a different language. As far as do you make a syndication network for each language? You could since each one it's either on a subdomain or in a folder inside the root domain. So each one of those will have its own feed. That's a whole lot of work, man. That's a whole lot of work. I mean, I could guide you a little bit more. The only thing that I tell you to go take a look at apple.com and how they handle their languages. So you're gonna have to look at the source code, but I think you're gonna get a really good idea on how to approach this and how Apple approaches it. And I mean, that's as far as I'm willing to go with this and in a free forum.

Bradley: Hernan, did you want to comment?

Hernan: No, I do agree with Marco. I was about to say what he said. Okay.

Bradley: Hernan's at a bar or something.

Hernan: I might or might not be early drinking. Yeah.

It's damn near five o'clock here too. So why

Does The RYS Require A GMB Listing?

Alright, cool. Alright, next is does the RYS must have a GMB listing? No, it doesn't have to what if the site is not local related? Again, it doesn't have to. Doesn't need an NAP name, address, phone number and a GMB listing type if it's not for a local business, but drive stacks can push relevancy into any type of project. So, can I give an address outside the USA and still ranked for a place inside the USA? Where are you trying to rank for a place or for a keyword? Because you're asking about not having a GMB listing? Do you need one or can you get away with not having one and then you're asking about ranking for a place in here which is typically location based ranking which is maps and a GMB type stuff. So I'm not sure  if I'm understanding the question, but as far as can you have an address outside of the US safe and use the GMB stack or excuse me in our iOS stack to rank for keywords in the USA? Yes, of course you can. And I'm not sure I'm fully interpreting or comprehending that question, Marco Do you have any?

Marco: Nah man because I need to know whether whether it's local In which case, you need a GMB to local. Well, you don't. You can rank in organic. Right, you can still do an organic push, but if it's triggering a map path, then you're going to need a GMB lesson to go in there with the rest of the map and try to hit that top three. So this is very confusing. I don't know which way you're going because this is the one time where local doesn't matter. We need to know whether you're targeting location or whether you're targeting USA overall.

Bradley: Yeah. Yes, if you can clarify if we still have time we'll we'll try to answer with a better answer.

This Stuff Works

How Do You Use The Bit.ly Account Included In The Single Tier Syndication Network From MGYB?

Okay, I guys I just received my first single-tier syndication network from your store. I have no idea what to do with the empty Bitly account suggestions gratefully accepted. Nothing whenever you syndicate content, whenever you publish content if it's whatever your publishing, whatever your content publishing engine is, right, whether it's your blog, if it was an RSS drive syndication network or YouTube channel, or both, whenever you publish content, it will automatically create a bit link. The only reason why we because bit link used to have public profile pages for Bitly. But they did away with that a couple of years ago, but you can still siphon some domain authority, not that we give a shit about domain authority metrics, because we don't, but you can still siphon some domain authority from Bitly just by auto shortening links, which that's all that does. The applet, whenever you publish content, will create a bit link just a bit the short link inside your Bitly account. That's all that that's for.

Does Having A Suspended GMB Page Affect Other Listings Within Same Account?

Alright, the next question is from Jay. He says after winning my service area business client of the consequences for two years one of his GMB was suspended for using a mailbox service the address. I highly doubt we can get the GMB back. My concern is with the suspended GMB and his Google account, or his other mailbox GMB's at higher risk for being in the same account as the suspended one. He is now motivated to handle this risk so far as to seek now to rent office space. So yeah, I can understand that. I'm concerned. In the meantime, though, his account will be hit very hard. Any suggestions? Yeah. Okay. Let me give you my experience with that because I don't know the answer. Jay, I don't know if it's going to be any more of a risk or not. I know that I have some accounts that have I've had a couple over the last maybe six months suspended. And, like some locations, one off locations. I've had a couple too. So I've had two locations suspended in the last six months or so that are were suspended within an account that has more than one location. And so far it hasn't affected any of the other locations. I'm a bit gun shy or nervous to go in and do any changes to any or make any edits or anything to any of the other listings in that same account. But one of the things I would suggest possibly doing to pot to perhaps avoid that issue would be to go in and maybe move add a different Gmail account for each location that you have. So go in and create new G or by Gmail accounts, preferably by some aged accounts if you can, and go in and add a user. So the new Gmail account per location, so each location gets a new Gmail account added as a user and then maybe transfer ownership to that new Gmail account.

So that and make everything standalone. If that makes sense. The reason I say that is because I know that one of the big things that happened in the last few weeks with another big GMB suspension, a, you know, a Google one on a raft and suspended a whole bunch of GMB's is that manager accounts were hit. We know because some big names got hit with some big manager accounts that were managers of, you know, dozens and dozens if not hundreds, and hundreds of GMBs, and all of them they all got taken down. So if a manager account got hit got caught up in this suspension nightmare, then all of the GMB's within that manager account got suspended and that's what can be huge. Imagine that right? Imagine if you lost all of them at one time, that could really suck. So that's why it makes sense to be safe right to play it safe and to have each GMB its own standalone Google account, without a common manager connecting all of them that way, especially if their spam accounts. That's my point, guys. They're all legit businesses, I don't see why there's any reason why you would have to worry about having a manager attached to all locations, that doesn't seem to be a problem. But if they're against the terms of service type listings, PO boxes, UPS stores, you know, that kind of stuff or just, you know, nonexistent addresses, then if you have a manager account connected to all of them, that's going to make all of them susceptible to being suspended, which is why it would be better to have each one of them in their own standalone Google account with no manager connecting them together, so that if one gets suspended, it's isolated to that. Does that make sense? So that's what I would do is I would start going through that process of, I would buy some aged Gmail accounts, go through adding the user, add a user, once the users accepted the invitation, then you can change them as opposed to the primary owner and didn't go back in and remove. And in fact, you can do that through the new Gmail account. Once the private mary owner has been named in the new Gmail account, you can use that account to actually remove the managers and owners or previous owners. And that way now you've got it compartmentalized into one Gmail account.

Also, we do have a listing suspension lifting service. I don't know that that would help. But you could always try that. And, of course, it would help it's suspended in the special can be lifted, doesn't matter. It doesn't matter how it got suspended. As long as they haven't gone through the process of notifying Google of the suspended trying to get it lifted that way, then total, we can totally get it back for you. And anything else that happens to that manager account world where this other stuff is we can lift the suspension and guarantee it for six months. So that if anything happens to it, during that time say get suspended again, for whatever reason, as long as you don't notify anybody of the suspension we go in there and lift the suspension again. So you get it so it's peace of mind for for for six months until you find an alternate. That's why this service was developed along with the GMB verification because we know what's going on. And by the way, I have a bunch of stuff and manager accounts, but I kept myself like I don't I didn't have hundreds in one manager account. Yeah, I spoke here how I was doing it. I was dividing it up and I was never putting like, let's say 150 plumber GMB in one account, that's the tell that to tell I wanted to I wanted it to look like an agency managing several accounts across different niches. And so far so good, man. I'm gonna knock on wood.

Yeah.

Mohammed, yeah, the next Battle Plan. We're working on that. It's coming out soon. We can't give you time yet. Um, alright, so it looks like he clarified some of the questions about the drive stack with the location. She said to ask for just in case you need an address. Now you don't need one if it's not a local project and you don't need an address at all, just your top-level keyword, the brand name, that's how you start to build that association. And then you know, add your keyword list and the primary target URL that you want to push relevancy to, which would be your website, you don't need an address then. Okay.

This Stuff Works

Does Splitting A Keyword With Multiple Words As Chain Of Anchor Texts Add SEO Value?

If time left is splitting a keyword with multiple words as a chain of anchors as each anchor text is one of the words so I got a little bit of a headache from that question. This putting a keyword with multiple words as a chain of anchors. As each anchor text is one of the words that will add SEO values or just for hiding backlink voting.

Adam: I don't understand the question. I'm sorry. One is the same as taking something like this tree service company and making one anchor text best one tree one service, one company or you know, no, I, I was just for hiding backlink building. I don't know why you would do that at all period, honestly. Yeah, I mean, I understand what you're saying now because Adam did a good job of explaining what it is that you're asking. I can't imagine why you would do that. Especially if it's all going to the same link. And in fact, that that actually devalues the link, doesn't it  Marco? When you have multiple links to the same target URL from the same page?

Marco: Yeah, Yeah, it does.

Bradley: So no, I don't know why you would even do that. Yeah, I don't know why you do that. I don't know who gave you that advice, but I don't think that's good advice, but I haven't tested any of it. So to be honest with you, I can't really tell. I don't know why you would do that though.

What Is Tunneling?

So last part is he says Vasquez, I'm assuming he's talking about Hernan mentioned in one of the videos, something about tunneling. Can he explain what he meant about that? What is for and how to use it and how. He must be talking about iframe, what we call iframe,

Hernan: I did that. Yeah, I did that or sleep strange. Remember when we were pushing each other one of the two. So yeah.

Marco: He's getting the Latinos confused. We all look alike.

Hernan: Yeah, man. Come on now. Get your Latinos. Right.

Adam: Yeah, we can get some clarification on that. Maybe we can help them out. We got a couple of minutes here.

Bradley: But yeah, I think I think as far as there was a similar question up here about how to iframes pass power. Right? Do iframes counters backlinks? What's really the advantage of making use of these iframes? It seems to me like it's a very similar question to what this one is about tunneling. So the answer would be if you want to learn about all the all that Marco was talking about go make a donation to this charity right here. And you'll get access to all the webinars that Marco have done for two years now about iframes and you know, pushing power into the entity and all that kind of stuff.

Okay.

Is It Okay To Use MGYB Link Shortener For Client's Use?

Lastly, Mohammed says, Hey guys, there's still time. Would it be weird to use the MGYB link shortener for clients use? I guess I'm thinking it would be odd to have mgyb.co around their properties, but I want to use it. Yeah. Okay. That's, that's huge. In case you guys aren't aware, mgyb.co now has a link shortener available, which is super powerful because we've been building it for two years authority to and I'm not talking about Moz's domain authority metrics I'm just talking about we've been building authority to the mgyb domain over the last two years because of all the drive stacks that we build for customers, and all the link building campaigns and everything. Although the shortened URLs have been coming to MGYB. So we've pushed a lot of damn power into probably still logged in. Anyways, let me click on upgrade and there are different plans. If you go to mgyb.co/s, for shortener, you can sign up and then there's a free plan and then there are paid plans. And you just saw the dashboard. Right? So this is the dashboard and it's super, super powerful. I get what you're saying though Muhamed on it because I just actually did content marketing training for the two extra agency. Today, I just finished it today. And I was talking about that because one of the things that I do or my team does for my clients is we silo GMB posts right? But we don't use the long ugly and we use when we silo GMB posts. We link to the previous GMB posts within the same silo. We do a text-based link in the GMB post Text body not the call to action button. The call to action button is usually read for either linking directly to a blog post URL, just called a deep link right, or linking to any tier one entity asset. But the way that we daisy chain the GMB post together is to link to the previous GMB post URL within the same silo but we do that as a text link within the text body of the post the GMB post. But because the URLs are stupid, ugly, a lot like stupid long and ugly for GMB posts and GMB post text-only allows up to 1500 characters, we don't post that really stupid, ugly long URL in there, it would be ugly. So what we do is shorten it. And I was just talking about this in the 2xyouragency training today I was saying MGYB is a great shortener for that because it's super powerful. However, for clients, I'll be 100% honest with you guys, for clients, I use the Pretty Link Pro plugin on their domain, and I shortened the URLs that we use in the GMB post with their own branded domain. And I do that because it's prettier that way, and it makes sense. So its third domain in the text of the post body as opposed to mgyb, although, like I said, probably wouldn't care.

Hernan:  Real quick. Can you do like a double thing where you shorten the MGYB shortner?

Bradley: Sure, you know what I'm saying? Good. Yeah, you could not a bad idea because there's a lot of cool things you can do with MGYB shortened to like, you can add retargeting pixels into the link so that when somebody clicks the link, they get added to the retargeting list. So there's just a lot of really cool things you can do with here. So yeah, as Hernando said, that's something that is possible. You could do an MGYB short URL and then shorten that or pretty it up with a domain redirect. You know, like Pretty Links redirect that makes sense.

Marco: I have a few things because there's really no problem using a link shortener that nobody had a problem using goo.gl. Nobody has a problem using Bitly or anything else that's out there for clients or for whomever. I mean, it's common practice to use a shortener, and most websites don't have their own URL shortener. And so they go and use a third-party URL shortener, which is what you'd be doing in the first place, Muhammad. However, having said that, we do have the capability of creating your own custom shortener inside the MGYB shortner, Muhammad. So I would suggest that you contact [email protected], and ask about having your own domain inside. You'd receive the same power, but you'd have your own domain inside the short nuts fucking awesome, then, I know the stuff that we could I mean, we have to test it out. It's an idea that Rob and I just just threw back and forth in Slack while this was going on. I'm pretty sure that it can be done. And you know, we just have to see what the cost would be and if it's financially feasible for you, Muhammad and if it isn't, then just use the MGYB shortner. Nothing wrong with that. It's a shortener among a bunch of other shorteners that are out there in a shortened URL land.

Very well. Alright guys, five o'clock. We're wrapping it up. Thanks, everybody, for being here. guys next week. Thanks, guys. Bye, everyone. Yep,

This Stuff Works
 


Is It Okay To Upload Images From The Customer’s Location Or Should You Geotag Them With NAP?

By April

In episode 273 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is okay to upload images from the customer's location or should you geotag them with NAP.

The exact question was:

Another one, field techs (plumbing) taking pics out at service area jobs will upload directly to GMB and Instagram acct. Since taken by phone and GEO tagged to that residence location, is this the best way or should all pics be GEO tagged with NAP and then uploaded to GMB? Does having the diverse areas of service Geo tagged in images help rank in the surrounding areas? Thank you

This Stuff Works


Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?

By April

In episode 273 of our weekly Hump Day Hangouts, one participant asked if it would trigger a penalty if you publish an address for a service area GMB page.

The exact question was:

Hello. Have a client's plumbing GMB, since he wasn't ranking in 3pk he added the physical location of the shop (which is also the NAP on website) to GMB, as well as leaving the service areas already listed. The business services in home and not at shop location. How is this going to hurt any listings/rankings, should the address be taken off, and should the GMB still not be touched (except posts & adding images) at this time? Thank you Gents.

This Stuff Works


Should You Use Unique Title Tags For A Crowded Industry Or Not?

By April

In the 273rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should use unique title tags for a crowded industry or not.

The exact question was:

Hey guys, when it comes to Title Tags for a crowded industry, do I have to have a unique one? My car dealer client is in a big city, and all the page 1 companies seem to have some variation of New Cars in City, or New, Used Cars in City. Usually I try to make my title tags stand out, but in this case should I just copy what the competition is doing? Is my focus on uniqueness even justified? I don't remember learning it.

This Stuff Works


How Does The Twitter Account For An Extra Hundred Bucks Integrate?

By April

In episode 273 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how does the Twitter account for an extra hundred bucks integrate.

The exact question was:

How does the twitter account for an extra hundred bucks integrate? Thanks

This Stuff Works


Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?

By April

In episode 273 of our weekly Hump Day Hangouts, one participant asked if the middle option in the RYS drive stacks refer to the classic or the new version of G sites.

The exact question was:

For the RYS drive stacks For the middle option with the old/new google sites. Is that referring to classic/new versions of g sites both newly created…or an aged site as well as a newly created site?

This Stuff Works


What MGYB Link Package Should You Start With Based On A Tight Budget?

By April

In Semantic Mastery's weekly Hump Day Hangouts episode 272, one viewer asked what MGYB link package to start with based on a tight budget.

The exact question was:

What link package from Dedhia can I start with based on me being on tight budget guys?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 275

By April

Click on the video above to watch Episode 275 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey everybody, welcome to Hump Day Hangouts. We are live with episode number 275. We are creeping up on episode 300. This is awesome. Anyways, today is the 19th of February 2020. And we got everybody here. We're going to run through say hello to everybody probably find out what the weather's like around the world. Maybe see what Hernan's flipping around his hands there and then we got some good announcements and we're going to jump into it. So, start on my left here, Bradley, how are you doing today? Let's see if we can hear from you.

Yeah, you should be able to. Alright, sounds good. Things are good. Things are good. Glad to be here.

Well, you know, I promised a little weather report what's going on in Virginia, you give that freeston are blown away or what's going on over there? Oh, no, man, it's been like spring for almost a week. Well, for several days anyway, it's crazy. Like we didn't have much of a winter.

I mean, now that I say that though, we're probably going to get dumped on the snow in the next week or something. Because that's usually a sneak up on us.

Like we usually get some sort of freak snowstorm and in March that ends up dumping on us even though it's like, like the very end of the season so, but it's been a very very mild winter so I can't really complain. Fair enough. Yeah. from living Upstate. I never forget I think the first year we lived there we went through the winter we made it. We're like, All right, we're from free and it snowed in May. Just like

so anyways, so snowblower moved west and couldn't be happier. So Marco speaking of nice weather How are you doing man? Man? It's no curtains just so you guys can see it. I'm gonna leave it like this.

Through the rainy season, so you guys can see warm sunny I'm in my job. I'm usually in a tank top and shorts right now I'm in a tank up and naked from there that now the sun's out guns out.

No. shorts and flip flops man. That's how I live and in

It's just something interesting about this I'm going to lead over to her man because someone commented in his video that you know, dude, you're in a T-shirt there's no way that you can have money because you're in a fucking t-shirt really this is the comment in Facebook. How like how fucking ignorant can a person be looking at someone you have no money because you're in the teacher I live in tank tops shorts and flip flops like I could give a fuck what somebody thinks about but I look but talk to me about making money into and you got a project and if it's worth it, we're gonna make some money man. Um, he just hands up I don't know what in Panama we're all in a five-star hotel right all-inclusive short t-shirts. And but yeah, what bro? We got no money. Sorry. You guys are listening to some broke motherfuckers here who don't know shit.

This Stuff Works
It's ridiculous anyway that's my rant for today. Come get some of this man that's what you can get the POFU get some of it that's how you lead that well this is a natural leader and then Hernanm do you want to wave humpy around and just said that he doesn't give a fuck about wearing t-shirts if Dadea is watching this maybe could you get Hernan's humpy like a miniature like gold Mr. T chain that says as we want it I think like this that'd be cool without so

What's up everybody good here Sunny, nice weather or in Argentina actually been raining for the past couple days but today's me so really excited about what we have going on really excited for every one new joining everyone you know, supporting the channel for quite a while. So thank you for being here today for today. Awesome. And last but certainly not least, Chris. I assume you're probably here in Austria.

How are you doing, man? Yeah, I'm back in Australia spring here as well. I'm just back from the team actually. So I'm still quite pumped.

Awesome. Yeah. Can't complain. It's a good day.

Good stuff. Good stuff. Well, I know Bradley, I think you just dropped some new training for the two x your agency people, right you just I forget the exact title of it. So I don't want to butcher it. But I think that you just wrapped up another week at five. Yeah, week five is the first week of the two x your results training. So the first four weeks was to an extra pipeline, it's about filling your pipeline full of prospects and closing, closing a percentage of them. So the next section, which should be for the next four weeks is to x your results. That's where we basically layout the plan for getting repeatable reliable results for clients. So I started this week.

With our at least the first week of that part of the training is about the SEO shield, which is really the foundation of everything that we do now. And so the Yeah, that training was just finished yesterday. So I don't know if it's in the members' area yet, but it should be within the next day or two. If it isn't, yeah, we just pass it over to the team so it'll be up by the end of the week. So if you're into extra agency com if you're already a member then you'll have access like said by the end of the week, and if you're an agency owner or a consultant and you're listening to this and you want to get more clients you want to grow your revenue and scale your team head over to two x agency com and join up right now it's one-time payment and it's a hell of a lot of valuable Oh my god, it's ridiculous.

and just so people don't get confused because they're gonna feel way too into my SEO shield. I thought Syndication Academy, RYS Academy, and the @ID page and link building precedent. I thought that was all the foundation. Well, it is. It's just that we've brought it all under one banner, everything that we do now we bundled it to make it easier for people yeah. And so you just go in and you purchase this product the bundle and then you just get the SEO shield that's how we do entity base, worry less SEO. We don't worry about Google updates, we don't worry about any of these other things that are going on on the outside. Because what we do is again, it's based on the three pillars of art, activity, relevance, trust, and authority. That's how we target everything that we do. And that's how we get results. It's been working for years it's going to continue working because we're right at the heart of the algorithm so no guys don't worry our foundational principles did not change because the the algorithms have not changed their foundational principle. I just want everyone doesn't get confused when you listen to push or talk about the SEO shield because of

This Stuff Works
It's all the same thing. We're just changing the name to let you know that it's all under one product. Now instead of the separate thing, yeah, and the guy over at mgyb.co at the done for you store, we, you know, we tell people this all the time, get your syndication networks there. And if you want to go to the training and train someone or do it yourself, that's great. If you want to save time, get it done up to our standards, you can get an mgyb.co Our way is drive stacks and then like Marco was saying the SEO shield where it incorporates all of that, you know, you can go check that out and grab it over at mgyb.co. Yeah, I just wanted to add a kind of, you know, one of the things that I talked a lot about this weekend. The training for the SEO shield is that even people that are maybe offering not don't offer SEO services as part of their agency services. It would be silly not to also sell SEO shields to your clients because you don't have to do the work, you can order them from us at MGYB, and we'll set it up. And even if you're just like just doing paid traffic, for example, maybe you're just didn't run an AdWords or Facebook, you know, ads for a client or something, maybe that's all you do. But if you can set a client up as an upsell, and you don't have to do any of the work, because we can fulfill it at MGYB, and you can set that client up with an SEO shield, that's going to help to solidify that entity and in build authority to that brand, then why not? Why wouldn't you do that? And again, you could, you could just mark it up, you know, 200%, whatever it is that we charge it, MGYB and sell that and just make additional revenue that way. And again, especially if you are running, if you're running SEO or paid traffic and you're able to generate relevant traffic to the assets, the entity assets, which the SEO shield would all be part of. It's going to improve their SEO even if you do nothing else and I know that to be 100% true because for example, my real estate business, I haven't been doing any additional SEO to that at all. For months, I haven't done any additional SEO work to my real estate business. And yet I overtook I've been in the number two position for months for my two primary keywords. And within just the last week, I've now made it to number one and push the number one guy out of position. And so now I'm in number one for my two primary keywords. And I've done absolutely zero additional SEO work from when I originally launched it months ago. And it's because I'm sending relevant traffic into its activity, relevance, trust, and authority. And because I have a strong entity because I built the SEO shield or had it built many months ago, and I haven't even done link building to it or nothing else, but yet, it's still increasing in power, and not and taken. And now it's number one again, with no additional SEO work. So there's no reason why you guys shouldn't be selling SEO shields to your clients. Even if you don't do SEO work. Does that make sense? And by the way, Google says that your schema or your structured data won't help your rankings. And I just moved the land solutions network up to five, six spots in the rankings by simply pulling work with schema, just additional schema because guys, okay, so so think about this schema is cold, right? structured data is code that speaks directly to the algorithm to the bot that's coming in and picking out your information, how can that not influence the bot into ranking you better if your entity if your schema is better than anybody else's because Google is a relational database, we keep saying this and it's going to relate your data to everybody else's, and to what it has as as as the optimal entity in that space. The closer you get to that, the better you're going to rank. It's dead. Simple. I didn't say easy, because it a lot of work goes into it, but it's dead simple. Once you know what you're doing.

So anyway, I want to get to the questions. Are we done? We're into some people who were crying about the latest update week or two ago. What update? What update?

I keep moving up. I keep seeing

Oh, no, I don't know. I don't hear from me. I mean, I know there's a lot of crying going on right now because a bunch of GMBs got suspended in the last week again, and big, big, big people got hit hard and my shit still alive. Yeah.

Same here. I want to touch on something real quick one if you want to hear these guys going really deep, and you want to talk, you know, into different areas as well as what we've been discussing. Then you want to come to POFU Live.

This Stuff Works
Go over to pofulive.com. You can find out more there. I'm not gonna spend a lot of time talking about it. This whole 2020 and September the last weekend, Boston, Massachusetts is going to be our third year doing it. We're limiting it to 25 seats. So if you're interested in that we're going to have more details coming out, but go check it out. Right now you can save a ton on your tickets as well. And these guys were talking about GMBs. We got some news coming out about that.

I talked to Rob, the ROB, that is superb, other what to call Rob. Rob, if you're listening tell me what to call you. I like calling you the Operations Manager because it sounds cool to me, but maybe you don't think it sounds cool. So anyways, Rob the man at MGYB. I just wanted to let you know we've got some updates coming out next week around GMB related services. We'll leave it at that.

All right, so with that said, you guys, I think that's it. Let's, let's jump into it.

Okay, cool. Let me grab the screen.

You guys should be seeing my screen, correct? Yes, sir. All right. Well, before I jump into the questions, I just want to point out two things to kind of follow up on that real estate thing that I was talking about. So my two primary keywords for my real estate business are South Land fast oops, I thought it was typing. So land fast Virginia. And you see it, it's because it's detecting my IP probably also it's pulling up the knowledge panel. But I've got number one, which I knocked sell land fast calm out, which had been steady at number one, I got to number two fairly quickly. But I've been hovering at number two ever since. And you can see that I'm number one now for that keyword. And I've done no additional SEO work other than my original drive stack, and a link building campaign to the drive stack. And that was it. And I haven't done anything for four months. What's also interesting as you can see that like for example, if I come up here, you can see that in Google suggest it's also bringing in my company name or my brand name, which is what we talk a lot about this in the 2xyouragency training and I'm not going to share a whole lot here as to how it can be done because it's but if you have a strong entity and you create that keyword plus brand association then a keyword search will actually trigger your brand name to show up in Google suggests. That's what you want. Because now Google, that's a strong association that Google is made with that keyword, that primary keyword, which could be a product or service, right? And that's very, very powerful. So you can see that there.

Well, if we go look at my secondary, my second keyword, which is we buy land, Virginia. The same thing occurs, you can see Alpha Land Realty and alpha land realty reviews. They're number one, and then it's also showing up in the searches related to. Does that make sense? So again, guys, these are all things that can be done with the SEO shield, which creates that association with the product with your primary keyword. That's one of the main things that it does, especially the drive stacks that you buy from us at MGYB. That's why we asked for one keyword, your primary keyword when we create the branded drive stack and that's to create that association number one, but then sending relevant traffic into that SEO shield will also help to manipulate Google suggest. And I'm sending traffic in because Well, number one, I do get some organic traffic. There's no doubt. But I have Google ads, Google remarketing ads, and I'm also doing direct mail. And so that also helps to influence suggest when people go to like somebody receives a letter from me saying that I'm interested in making an offer on their land parcel. Now they see the company name and I'll go to Google search and search alpha land Realty. And that triggers the brand search and then they click through to see the website. And that also helps to influence suggest and again, it's all just through relevant traffic into an SEO shield. And you can get those you can repeat those kinds of results. I'm just showing you mine but I've been able to do that for clients too. So it's, it's pretty powerful marketing.

This Stuff Works
Yeah. Rob just went and starts from Indiana from his IP, and you're the knowledge panel and number one for that keyword. So yeah, you got the knowledge panel. That, guys, that's how powerful this shit that we're giving you is that it's right there. If you don't take advantage of it, it's your problem. It's your fault. If you're sitting there, you can't get results with all of the shit that we give you every Wednesday free with all of the shift that's available to you in our Facebook group, free. Now we're not even talking about the paid knowledge, right? Because there's some stuff that membership has its privileges, we can only give it to you if you're a member. But if you're not doing anything, if you're just sitting there, and you don't know and you go listen to this other person, say something, or this another person. And we all have differing opinions. Of course, we do. Because we all do things differently. Well, think differently. You might be able to get results, but it but if you're just sitting there and getting all these opinions, and you can't make up to Mike, it's your problem, and it's your fault. It's not ours. We're giving you what works for us, and we're showing you.

Why and how it works and we do it for free and we do it for a reason so that you can come and get even better results so you can go make money my goal is to help people make money that's it's in my bio I was just looking at my bio and in our website I guess I need to update it but really it is my goal is to help people make money so why what is it about you? That's not allowing you to allow me to help you make money? Think about that.

Why Does Google Update GMB Info Without Giving Notice?

Sweet All right, we're going to get into questions now. We got the first one's from George he says hello, please help me if you have time. What the hell's going on? Do you see that on my screen?

Yeah, what the fuck is that? Do you see that? You're not is that Hernan is how can Hernan right on the screen.

Can you buy it? I just figured it was turned on. I just like to blame things on him. I don't know what the hell that was. I've never seen anything like that in my life. That was weird.

There's like red drawings on whatever. Anyways, let's get back to the questions. George says hello, please help me if you have time. I used to do link building. I used to do building work in the UK. I had GMB listing with the name of my building services company and I was ranking number one and local maps for keywords to see it again? What the fuck is going on?

One of you guys is messing with me.

Did you saw that? Oh, the little Oh, yeah, I see that. But I don't have that option.

You guys have been a prick? Can we answer some questions here?

Now so this is us? Yeah, I can see that. That's really strange. Yeah, somebody can somebody riding on you. It's gotta be it's got to be on one of you guys. You gotta zoom. All right, well, I'm gonna try to answer the questions while you guys continue to distract. Okay.

Alright, so where was I? Let's try this. One more.

I was ranking number one and local maps keywords builder plus location. However, I'm not doing building work anymore and I have changed my profile from builder to electrician. So six months ago, I changed my GMB name to the new Electrician Business name. Now after six months if I type in electrician plus location, I'm number 12 and Google pack and if I type in builder plus location, I still rank high in first position and a local three-pack. Please explain.

This Stuff Works

He says I have a new electrician website linked with my GMB listing so it has nothing to do with your website. I can't explain that Google does some GMB does some weird shit. Sometimes, like they'll suggest edits for example, like if you were to and by the way, guys, remember don't go into your Google My Business profiles and make a bunch of changes right now because suspensions can still occur.

Obviously he changed the name and it was still able it didn't suspend it but sometimes things will suspend it for example, if you have a GMB website, associated with your GMB profile but you have a money site. So self-hosted website is your list as your website. Sometimes GMB will automatically switch your primary website to the GMB website URL. And it just does it and it's shitty because you know you have to go in and change it and in fact, I had a GMB suspend when I went in to change it a while back it was several months ago, but they forced the change without my approval Google My Business did to the GMB website instead of the money site URL, and all I did was go in and change it back and it suspended it and was an automatic suspension. So it was like as soon as I hit save, it suspended it. And so we had to appeal and get it reinstated. And we got it reinstated but we had to appeal to the GMB support, you know, support staff or whatever support department so I don't know why they're doing that. It's probably just algorithmic but if if you're having an issue with it, then honestly the only thing I could suggest, and this is I'd love to hear some other opinions. But that would be to just contact Google My Business support. If it's a legit business with a legit location, and you can verify it if needed. Again, with Google My Business support, then I would contact Google My Business support and notify them of your issue, and make sure that they update it. You know, they'll have to probably don't do anything quick at Google guys. They're like the federal government. They're slow as molasses. So if you start support, kind of thread with them now, it could be several weeks before they update it for you, but it's likely that it will get fixed. And that's just been my experience with Google My Business Support. Anybody else?

Yeah, that to me that that's a clear sign that it's ambiguous, right? So he's appearing for two different search results, the old one and the new one. He should have shut down the original GMB just closed it right, no longer there and then started another niche should have gotten another one verified that the only way that this one that I can see it getting cleared up is by doing a whole lot of entity work. And I can tell you that it's going to take months and months and months of doing the entity work of going and finding everywhere where this appears and where you should change, okay, because you're getting links to this, you would have gotten natural like you would have gotten natural citations, co-citation, all kinds of things. If he ordered citations, which he doesn't say he did, but if he did, that's a problem also, because Google is clearing the cache probably. And then going back in it's finding citation is finding like it's finding all of these things that have nothing to do with what he is now. And probably what he was back then or now it's finding both and so, of course, he's getting results for both. Not as powerful as it should be for either one. That's clear. It's ambiguous. What can he do? The only thing to do not since it's already changed on the same GMB is to get with a Google Rep. Get things taken care of while they're on the phone. Not that isn't necessarily going to help what wallets in Google cash. And while all of these things are going on, I would say, Come and get the @ID on the SEO shield from MGYB. And that's going to help out a whole lot to clear up the ambiguity, but get it for your new business, not for the old business, of course.

Yeah, and I would almost say that I kind of agree with what you started off with Marco. And if George, if I were you, I would probably mark the building the original GMB as permanently closed, and then start a new one. And what I would recommend is if it's the same physical location, so the same address, then what I would recommend is you start you get a new phone number. It's a new name, obviously, that's what you've been trying to change, but I would get a new phone number. And then I would also you know, you're going to change your website, I think you said you have a new electrician website. So it's a new URL too. So new name, same address, but new phone number new website, then you could register a new GMB at the new address and have that new NAP data, right name, address, phone number data and web address URL, and then start from scratch, you'd still again, follow our methods by an SEO shield, which include the @ID page, the syndication network, the drive stack, and G site, all of that will help to solidify that new entity and you'll build it right from the ground up. I think Marco was right in stating that it's, it's probably going to be easier and quicker, you'll get results faster, starting fresh that way than trying to go back and clean up and reassign all of the existing work that had been done to the builder GMB because that it takes more to clean up and then it does to start from scratch with a new asset if that makes sense.

So that I would agree with Marco that I think that's probably going to be the better route but it's critically important that it's a unique name. It could be the same physical location address, but have a unique phone number and a unique web address also, because if you have any two of those data points the same as the previous GMB, then it's going to ambiguous the data and it's going to cause issues. So but if as long as you just have one of those data points the same, which would be the physical location, then you'll be able to start from scratch and build a whole new entity from that. Any other comments, guys? Not Okay.

This Stuff Works

Next is Is this about that I have secured a place for some keywords? I don't know what that means. How was how it is work, then? I'm sorry. I don't understand those questions from time to time. Google is doing some changes to by listing and changing back my electrician name to the builder name. Right. Okay.

The ambiguity. It's clear. It's absolutely clear.

Yeah. Okay. I think that was just more of a comment than a question. So again, I think we've pretty well covered that.

How Do You Find The 301 Links To Link A GMB Page From A Press Release?

The next one is from Jay. JP says I see that all of my GMB short URLs are 302s. If I want to link to my GMB from a press release, should I then use the long URL? If not, how do I find 301s for linking purposes? No. The best thing to do for SEO is to if you're going to use the short URL, put it into a redirect checker like where goes calm or redirected detective calm or something like that. And when it reveals what the final destination is, through all those redirects, because it goes through several, then that final destination that make that your target URL, Copy that, but then instead of submitting it as a long, ugly URL, unless you're going to use anchor text, which you can if so if you're submitting that link, and it's going to have anchor text, right, then that's okay to use that really long, ugly URL. But I wouldn't submit that as a real long, ugly naked URL in the press release just because it's stupid long, right? If that's the case, there are two things I would suggest. Number one, which I don't know if it's available, but I know that we have MGYB.co link shortener, which is stupid powerful. I think it's going to be subscription-based or is it free? Marco? Can you comment on that? They don't we do have a free part. Of course, it doesn't have all of the power that everything is still a very powerful man. Yes, it is. It's hybrid, it ranks the shortened link ranked. So that's how powerful it is. But there's a whole bunch of other things that you could do with it. And,

yeah, that we do have a free version. And of course, there is there are paid plans that we have. So the reason I suggested that was because we've been using the mgyb.co domain for link shortening for drive stacks now for what a year and a half. And because of that, we have a shit ton of power built into that domain. It's absolutely insane. That's why I suggest that and so that you can benefit from the power that we've been able to accrue within that domain right off the bat. However, what I do with a lot of my friends. I work is I have my own domain, WordPress installation setup that I use as my own link shortener. And I use pretty links, which is a WordPress plugin that to create redirects, and it's they're pretty, pretty links Pro, I think it's like 20 bucks, and it's for the developer license and I think it's 20 bucks. Totally worth it. If you want to use your own custom shortener, you just install WordPress on your own domain. Like we have one for semantic mastery. It's so short.mc sm short link. That's our link shortener. It's just a WordPress installation. We have pretty links on and we use that to shorten URLs and for stuff within our training, essentially. So yeah, that I mean, that's what you can do. I like to use my own domain all there's a benefit to using an mgyb.co, except for my client's work. I don't want my clients going to go like getting curious and going to mg y b dot CEO to see what that domain is if they see the shortened URL, so I use my own that I set up. If that makes sense, okay.

Good question though.

Can You Add A Tracking Code In The Header Section Of The Press Release In MGYB?

I'm almost missed. Almost Miss Gordon. Hey guys. What's up, Gordon, by the way? So just a quick question when using our third-party press release provider through MGYB. Okay, so you're talking about press advantage through mg y b, is there a way to have any type of HTML code like a tracking code or other type of HTML code inserted in between the HTML header tags and frustrates? I don't think we can do that. I don't know Mark, maybe you can answer with if you have a press advantage account. You can install remarketing pixels. I don't know that we do that at MGYB though. Marco. Can you comment on that? Do you know if we all know that I don't know about press releases? And I know that Rob is listening to this. So Rob, if you have an answer for that, let me know and I'll Leon I would discard no [email protected] and asked that question, Gordon, because again, I know that, you know, I have my own subscription to Press Advantage. So I go into the back office and I can set up remarketing pixels. I think that's all it's good for. I think it has to be an image tag. And maybe Jeremy can clarify that for us the next time I chat with him, but I think it has to be an image tag. It's not like where you can just put any sort of code in the HTML header. So I don't know that. I'm assuming you're looking for some sort of remarketing pixel or tag but I don't know that to be true. So Gordon, just contact support at mgyb.co and ask that question will get you the right answer.

This Stuff Works

Should We Use Anchor Texts When Linking Drive Stacks To The Money Site?

Peter says when linking from drive stacks to the money site, should we use anchor text or just plain link? Same question for blog posts that get syndicated. Thanks in advance for answering. So you can do a combination of both I like to use variances so I like to use you know, keywords related keywords, longer tail keywords, naked URLs, a common brand anchors, I like to use a combination of them all. So that it kind of varies everything when it comes to blog posts that get syndicated. You know, we, my bloggers do all of the blogging, but so typically they just, they just, they use anchor text for the most part when they're linking up from a blog post to like one of the pages that we're trying to promote, but my bloggers know to various so we're not always hammering the same keywords. Naked URLs are fine, too. I never used to experience any problems with using anchor text for internal links, but that is an issue. Now if you overuse a keyword anchor, even for internal links that can cause problems. So I recommend that you just use a good mix, diversify, use keywords related keywords, longer tail keywords brand, a mix of the brand plus keyword naked URLs, and I don't really do generics for the blog post, maybe occasionally, but very rarely. So that would be my recommendation. Anybody else?

Yeah, I got it. First of all, I got a response about the pixel. No, we don't do that. They need their own account in order to do that, and then for this, as far as drive stacks are concerned, we do all of the above all, everything that you just said, get done naked and an exact match, and then long tailm short, we do everything because you want some generics? Yeah, yeah. Because the only thing that that that we're concerned about is the relevance and pushing relevance to the destination. That's it. And that's how we do it. That's it.

Are There Any Official Examples Of Drive Stacks Ranking With Google Sites Other Than Plumber In DC?

Okay, are there any more official examples of drive stacks ranking with Google Sites other than plumber and DC? Well, sure. Let's go look. How about SEO Virginia that's been ranking for over five years, right? Less, today is the day that it's not Hey, look at that. It got me number one in maps right now to there you go SEO that's a Google site that was built in May of 2015. Guys and it's awful to look at it it's probably still broken iframes on here from when g plus shut down unless I removed that I might have removed that. But I mean look at these guys you know what for almost five years we're like three months away from five years that this five years ago and I haven't touched this fucking thing. Yeah, it's still ranking SEO is try agency.

Yep, Google Sites right there. Big bamboo marketing in the three-pack. Let's try Virginia SEO. That's just another example, guys. I've got a bunch of other examples right there. Number one, number one in maps. I got a shit ton of other examples, but I can't show it to you because they're client sites or lead gen stuff that I don't want to reveal. But I do I don't mind showing this one because I've been showing this since well may have 2015. So anyways,

Mohammed said, What's up, man? It looks like he's got a few questions. So he says, Hey guys after I order and receive an SEO Yeah before you go on we can show another example. You want to. Yeah, Foundation Repair Indianapolis because we only went out. Well, this is Rob's and he only went after the map pack for that. Okay.

This Stuff Works
So check the website and see the business.site. Yeah, that's the Google business site. So there you go. And that was pushed through it was ranked by use of a drive stack, right? Yep. There you go. So, guys, it works incredibly well for maps, but it also works for organic and with a lot of my clients right now because the maps filter although you know, the maps filter has expanded again, I think it was I think it's a when Google did their GMB suspensions again in the last week, it kind of fucked up their, their, their, their really strict proximity filter, it's probably going to get worked out and be tightened up again, but it loosened up over the last few days. I know that to be true, but you know, if you in order to overcome or if because the proximity filter got so strict and it became so narrow is a narrow area around where the business was physically located that it would primarily show on maps. Now we know how to overcome that through consistent effort. The Local GMB Pro method, we can expand into adjacent areas with a map listing and overcome that proximity filter. We know that but a lot of clients of mine we have kind of switched back to doing more organic type work. And the drive stacks are one of the best ways in the world that you can get results from that I've got. I can't show it. I wish I could. I've got a client that I've been working on. Now for about, I don't know, maybe the last 10 weeks, I've had my blogger specifically doing a very specific way of targeting all the cities within a particular county, all the towns and you know, cities within a county and blogging about it. And we're mirroring that into a G site, which is what we talked about in Semantic Mastery all the time theme meringue. And it's crazy, because like Montgomery County, Maryland, for example, has 29 locations within that county. So 29, different town names and city names. And out of the 29, I think we've got 17 right now, and number one position of our primary keywords for those locations, because of this blogging method that we're doing specific, which is just setting up proper silo structure, proper internal linking, and then mirroring it into the G site and hitting it with links. And it's just it's ranking incredibly well. And so we're duplicating that across other adjacent counties because it's a big broad surface area for this business. And it's super, super powerful.

It's working really, really well. I mean, literally, we just published a blog post syndicates to the syndication network. And then I've got the mirrored pages on the G site and that's all that we've done. And it just it continues to rank. I think we've got 17 out of 29 locations and number one position now, so it's crazy it works really really well, guys. Now with heavy hitter club, as soon as we bring that online, that one's coming, we'll be able to show more examples because we're going to take people from beginning to end on case studies and now they'll be part of the case study as we go as we rank the G site as we as we go into if it's local, the map pack, or as we go after number one organic, like deadliest case study, right? The e-commerce case study where he's been showing just steady increase crazy increases. And I'm gonna say this against Amazon, Walmart, Lowe's Menaka, you name the e-commerce giant and Dadea is not only going after them, but he's winning. He's winning in the, in the SERPs, beating people who are spending hundreds of thousands, millions of dollars in their marketing. And there's Deadia with it with his g sites and dry stack and doing the thing that of course, what he does best, which is link building and embedding, but these are all principles. I mean, it's, it's the foundation of RYS Academy. So if you want more, then you're going to have to come to one of our paid groups because we're not just going to give stuff away that would just be nonsensical to start giving away everything for free. We give you enough to get started to make money so you can come to the paid groups and make more money. That's how we do things.

Should You Start Blasting MGYB Links And Embeds As Soon As You Receive SEO Shield?

So Mohammed says, Hey, guys, after I order and receive an SEO shield for a tough niche car, should I wait and have it settle as I usually do for our wise stacks or do I go ahead and start blasting at various MGYB link embed orders? I remember you guys say always use the minimum effort before bringing out the big guns. But what if I already know the SEO shield is going to need extra power then hammer it? Unless Marco tells you differently? I mean, I don't see any reason why you should wait. If you already know it's going to take a pretty good blast and go ahead and blast it. What do you say, Marco? Well, it should be part of the initial push. He should have already ordered link building and embeds and press releases and everything else to what he's currently doing that'd be that that's just standard operating procedure. He should know you've been in our mastermind, and you need to come back to the mastermind so that we can get deeper into this and give you more guidance on how you could do this at it anyway, just deal with this question. Yes, by all means, then you're going to have to expand that Gsite read the already talked about a little bit, expand that drive stack, you're going to have to start femural your drive stack and your energy site so that it matches your Money sites so that we go after each individual silo, in whatever it is that you're doing, it's going to power up that page and help push everything up. And then what happens? And I keep talking about this and and that, you know, it's sometimes it seems like nobody's listening. Because the more that you do this, you're going to start adding folders. And you're going to have to start adding files and you're going to start adding inner pages. And it's going, it's going to start working even better, you're going to start ranking better dead yet, seeing this now, where he's just ranking just for these ridiculous terms, which you figure you can never rank for that of all of these people are going after, it just can't happen. And fucking can't and all those people who say this doesn't work well. Who are you going to believe the experts or you're lying eyes. You just saw how it is that we do the do we do? So I was looking I was going to hopefully do it with just going to show something here with the market you've been working on this Do you know what category Can you just give me one of our category URLs for Semantic Mastery? Do you know off the top of my head? No. So we don't have an SEO category or something? I'm category slash let me just see if we have one. No. Well, alright, so guys, you understand one of the things that you can do.

I probably shouldn't let me I'm going to give this something away here. That's it's not too much too bad. But it's it works really well. This will help you guys with if you've got a WordPress site, you know, your category can have their own RSS feed, right. So So two tags, each tag has its own RSS feed. So you can take the category RSS Feed URL and mirror a page on your G site and then burn a feed burner feed from your category RSS feed and then enabled was a boost, which allows you to republish your RSS feed as an HTML feed. So it's basically you can take your category RSS feed and create a G site page on your site. It's optimized for your category keyword, right, and then create an HTML version of your RSS feed through Feedburner. And then embed it in the G site. There's your content. There's your content for the page, you see what I'm saying. And now you've got your entire category, all of the URLs and posts all the posts within that category. So your entire silo structures right there, and every time you update it, and by the way, you can go in and change like your WordPress reading settings to show more like by default, it's 10 items in an RSS feed. But let's say you got 2020 posts in that particular category, make it show 20 posts, right, you can adjust that the RSS feed to display 20 posts, and now you've got all 20 posts on your G site page that's optimized for that same keyword. And now you can hit that g site with link building and embed gigs that are optimized for those keyword sets. Does that make sense? And now you're powering up the entire silo through a G site page, which is the iframe SEO shield, right? That's what we do. And it's super, super powerful. And it's super easy to do. That's why I'm saying like, it's easy for my bloggers to create the blog posts. And we have just a couple key pages on the site that we just continue to hammer so they don't have to every time they create a new blog post, go create a mirrored page on the G site for the blog post. It's unnecessary because it may be in some situations were really tough SEO, you might need to do that. But for most of the stuff that I'm doing by just doing that category page, and embedding that or creating an HTML buzz version of the using buzz boost and Feedburner and embedding that in the G site page, and then just hitting that with all my market-level keywords with the location modifier for that particular category. And it just works. It works really, really well, because you power the whole silo up that way at one target point. That makes sense. Marco, you're not mad that I shared that. Are you?

This Stuff Works
Marco: Absolutely. Are you absolutely mad? Absolutely. That's too much to give away for free? Well, if you're going to, by the way, yeah, if you're going to do that, guys with the G site, in order for the HTML feed to display, you have to get rid of the http colon. At the beginning of the source code for the which Feedburner gives you It gives you the source code for the HTML that you embed, and it's a source= and you have to get rid of HTTP, colon, or else it won't display just to kind of let you know that. Anyways, guys, that's simple. It's simple, something that you can do and get results and just go buy link building gigs and embed gigs from MGYB and you'll hammer it. Okay, so hopefully that answers your question.

What Is The Difference Between RSS Authority Sniper And RSS Masher?

The next one is what's the difference between RSS authority sniper an RSS Masher? Well, RSS authority sniper is just a tool to help you locate RSS feeds around a particular topic. That's all RSS authority sniper is now there is the back end product to that called rank feeder, which is where I think the power is rank feeder is a great SEO tool for creating co-citation. But it doesn't display the best. In other words, the RSS feeds created for rank feeder, or from rank feeder are really good for SEO, but they're not so good for content distribution and syndicating that's where RSS master shines RSS masher allowed like create some beautiful outputs because you get to modify the elements of the output feed so you can mix and splice different RSS feeds in and then actually go in and edit the elements of the feed items to so that the output feed is designed the way that you like it the way that you want it as well as you can inject you know HTML. You can mean all kinds of really cool things that you can do so that you can use those RSS feeds for content marketing and syndication, distributing content, essentially. And it's very, very powerful for that. So RSS master is more of a marketing tool than an SEO tool. And I've always said that ever since the original version, RSS authority sniper and the rank feeder is more of an SEO tool, not so much of a marketing tool. That's the difference between the two, the two of them used and combined together. It's very, very powerful indeed. Comments, anyone?

Should You Buy A Separate SEO Shield For A YouTube Channel?

All right, Muhammad's up again. He says, Hey, guys, the SEO comes with the syndication network that I use for my money site. But if I want one for my YouTube channel for the same brand, I just buy a separate MGYB order, right? Yeah, but why? Why do you? I mean, you could but it's really unnecessary unless you just want an extra network. Why? If you have a Muhammad I'm asking this rhetorically right if you have a branded network and you've got a money site and a YouTube channel for the same brand. Why wouldn't you just publish content to the same network? Does that make sense? I've talked about this before, a lot of people that just do a lot of video stuff will create or buy a syndication network for their YouTube channel. And then they'll create an associated website, right a companion website for their channel. And a lot of times people would take their YouTube video, which is their primary content engine, right YouTube. And, you know, whatever video they publish gets syndicated out across the network, but then they take that video and go publish it on the blog, the associated website as a blog post, they don't change anything up. It's the same title. It's the embed code. It might even be the description from the video as the text part of the post. And so what happens if you have both of those syndicating the same network and you didn't change anything up then it looks like duplicate posts on the syndication points which can get your blog accounts to terminated like blogger, WordPress, and Tumblr.

So those, that's not the best thing to do. But if as long as you're changing it up if your YouTube video content is different than your blog content, but they're both for the same brand, then they can both publish to the same network. And you're better off that way, in my opinion, because again, you're building more relevancy, more activity to the branded network. So it's unnecessary to have a second if you're going to have a second network. Then remember with YouTube, you can use persona-based networks or similarly themed networks that aren't branded.

And you can stack as many of those on the YouTube channel as you want. There are no footprint issues with syndicating YouTube content. There's footprint issues with syndicating blog content, which by the way, RSS masher that's one of the only times I'm ever going to suggest using two-tiered networks is if you're using RSS masher, then two-tier networks, there's no reason you shouldn't be using two-tier networks. But for YouTube again, you can stack as many persona-based networks or pseudobrand are similarly themed networks that aren't your brand aren't branded networks to that same YouTube channel, and it won't affect it will just add power to your YouTube channel. But your blog should only be syndicating to a branded network only, or if you're using two-tiered networks, and you have related content feed triggers at the second tier, which is what RSS master can do beautifully, by the way. So okay, any comments on that? Moving on.

Can You Buy Expired Domains With Medium Power To Boost A Press Release?

All right, baby says, Hi, I wanted to know if I can buy medium power to expired domain to power up a press release? Uh, you could I don't I mean, could I? I typically wouldn't. But yeah, you could, if you buy found a domain with really good metrics, you could do like a redirect to a press release. But I would recommend that it would be good metrics. And it's also super relevant. Because I think just buying metrics now is really useless because Google's algorithm has come so so far unless it's super, super powerful, but I think there needs to be relevancy. Marco, you want to comment on that? He does build links. Yeah. To the press release. Yeah. And have had a better effect. Why? Because Daddy Knows he knows exactly what he's doing. Daddy has a relevant network, where the links will be coming from. So all of that relevance will push way more power than one domain could ever push. I mean, it's it really comes to the how much power Are you going to push through one unless you can get one of those just with huge metrics. And it's still good that that is that the spread all over the place? It's from spammed to death where and those are worth a whole lot of money. So why would you spend all that money on that, where you could just buy a link building gig do some embeds also, and get the same effect? Yeah. Better effects on

This Stuff Works
Yeah, so baby. If you go to our mgyb.co/store/webinars, there should be a link at the top of the page anyways, take you over to the webinar page, you should be able to see our webinar that web Mark and I did about PR stacking or you just go to our YouTube channel, semantic youtube.com slash semantic mastery, click the channel search icon and then search for PR silo stalking or PR SEO which you know, press release SEO. And you'll see the webinar that we did where we talked about PR silo stalking. And that's super powerful. And if you create a silo with press releases, and you daisy chain the links together, right so from one press release, you each press release you link to the previous press release. But you don't ever create a reciprocal but my point is you take all those press releases in that silo let's say you create a chain of I don't know for press releases, let's just use that as an example. And you don't you silo those together, stack those correctly. Then you can take those for the press release, grab the press release URLs that don't purge street insider is one of them. USA Today is another one of them. The Press Advantage, press releases on the press advantage domain, there's another good one for that, take those URLs and then at bias link building campaign from Dadea. And hammer all of them within that silo that PR press release silo. Right? So with all your market-level keywords for that particular category, or that that topic, that keyword theme, and what happens is you power all of those up, which will in turn power up whatever your target URLs are within the press release. It's a super, super powerful way to do it. Not only that but if you have a Google My Business location that is also part of the project that you're working on. I don't know what it is I'm just saying if you do, if you go watch that webinar that I'm talking about, I talked about specifically how to also work GMB posts into that into the press release and into that silo structure. So that you're powering up everything the press releases silo, website silo and a Google My Business post silo all at the same time with one fell swoop. Right? And it's a very, very powerful way to do it. And again, that's all free on that webinar that we shared. So go check it out.

Does The RYS Need Syndication Networks?

The next question is, is the RYS need syndication? If yes, then you also do a second tier. No, it doesn't. I don't Marco, we don't do any syndicating stuff with the actual drive stack, do we other than maybe the Twitter network, Twitter is as far as we go, it doesn't it's not for that. It's not for syndicating content, although we do the feed burner feed, which you could attach to the syndication network. And make it go that way, as long as you're using or you're producing content on a regular basis. It would be a but you guys, a lot of the things that you think of just go and try it and see what happens. We haven't needed to do it. And if we don't need to do it, we just don't. That's why would you waste your time doing that when you could be doing other things? What we do works really well for even the toughest niches. And that's the way that I mean, that's been our approach. Since I don't know since the foundation, do as little work as possible to get as much benefit as possible out of it. Then, once you see the results when you see what's going on, if you need more, you always have a bullet in the chamber. If you do everything all at once, then you'll never know what it is that got your results in the first place. And then what do you do if you need more power?

Yeah.

Okay, so there you go. Yeah, if you buy the Twitter syndication network add on as part of the networks, then that just kind of help power it up. But, you know, again, that's as far as syndicating RYS content. It's not really necessary. I'm not even sure why you would want to do that. However, there you go.

Is It Okay To Combine RYS With RSS Masher?

So the next question is, would it be better to combine RSS with RSS masher? my main goals ads and affiliate money monetization? Well, remember RYS is about SEO right now. And really with entity-based SEO, which is kind of what we're doing now, not kind of it is what we're doing. It kind of helps power up the asset and everything else. So RSS masher can be a great tool for generating traffic especially if you're doing affiliate monetization.

What was it RSS? I'm just curious if I can shit I can't remember the name of the website that he had RSS feed super feed or something like that anyways, I can't remember the eat. The website that Damon showed is an example. You can create basically like PBN sites, but they're not private blog network sites because they're real sites, their auto blogs, that's what they are has that's an old term auto blogs, but you can create auto blogs that are being beautiful and all the content, you can manipulate all the content that is content from other people's RSS feeds. But you can manipulate it in such a way that you can flesh out auto blogs that look beautiful. But you can monetize them and point and also use it for SEO purposes and drive or drive relevant traffic to whatever your offers are and your target destinations are. So there's a number of things that can be done with RSS masher, as far as combining it with RYS. Yeah, I mean, like you could, I'm just off the top of my head, I'm thinking about some of the things that could be done, like for example, using RSS master to create auto blogs and then have some of the traffic go into, you know, directed into the drive stack, which helps to push that activity, relevance, trust and authority into the entity, right, which will help with SEO. As far as you know, other ways to use RSS master with our wise stacks for affiliate monetization. I'd have to think about it but I'm sure there's I think it's a powerful tool that you can do a lot with the comments on that from anybody because we're almost out of time all right we're going to move on.

Austin Don says when will heavy hitter club be available to join well the Facebook group is available to join now, isn't it? Yes, it is. Okay, let me get the link for you. Have you hit her club there might or might not be nude pictures in that Facebook group so Austindon me tag you on this. The worst part is over now it's gonna not going to tell you what kind of nude pictures so you just have to join them fine. Yeah, right. That's that's that's price. It's rising price. So go request to join over there. And then there will be like an actual club that will be launching soon. I'm not sure when but soon. Okay, so go check that out.

Should You Create Category Pages By County Or By Cities?

The next question and this will be the last question guys we got to wrap it up as Austin Don says what's better create category pages by county or cities? Example if I was targeting cities in an original County? Would it make sense to make the category page an original County? Or by city-suburban? Glen? Burnie? No no, for Okay, so it depends on how you structure your silos.It depends on and again, this is why you need to come to join the mastermind because we've gone into a lot over the last couple of months especially about how to set up a solid structure. I like setting up all my websites now with topical silo structure, not location through the typical silo structure, which is using categories, pages, categories, and posts right? What I do now and I can't talk about exactly how it's done, but what I do know is everything is all the traditional silo structure is done through for the topical themes of the site, but for any location silos I do that I accomplished that 100% with tags now. And so my point is like with with with what you're doing here with the silo structure, like if you have a location-based silo, in this case, it sounds like you do, then I would always do the county as the silo. So like if, in other words, that would be this county would be the category, and then I would have an individual post as city names. So, again, I know Anna Rundle County, I think has what like 19 because that's one of the adjacent counties to Montgomery. So we're targeting that for the project I was just talking about for one of my clients, so I think is 19 locations in Toronto County. So Anna rondeau County would be the category and then I would have individual posts would be like we buy land or we buy houses for whatever areas and Anna Rundle counties. That makes sense, because then what happens is your link from each one of those posts, which is a city or town located within that county, you can have an internal link that links back up to the county page. So it makes sense. So it becomes every single, you know, it's very, very logical Google comes reads the content knows that it's optimized for a particular city follows the link back up to the county page, which is the category at the top of the silo. So it makes sense. It's very, very logical that way. However, as I mentioned before, I do all of my locations, relevancy now through tags, and all of my categories are simply topical based categories. Now, it just makes it so much easier to build. And you can do some really cool ninja stuff with tags, especially when you mirror stuff in the G sites. So again, come join the mastermind, we'll talk about it. I'd love to show this stuff to you, Don. I know you're in real estate industry too. And we got a few others in the group in our mastermind that is in real estate too. So you ought to come to check us out. All right, anything else guys?

This Stuff Works
I think we're good to go? They will Good. All right. We only go over something. Don't just listen to us. Don't just listen to wherever it is that you

Listen, whoever it is that you're listening to choose one thing and then see it through to be from beginning to end. So that you know whether it works. The only way that you can know whether it works is if you go and do the shit and see it through to the end. I mean that that's it, the best advice that I can give anyone take the information, everything that we're giving, go and apply it and see for yourself. Don't let somebody else tell you what you can or what you can't do.

A greatly simplified focus, you know, one product one service one sales message, like all of that and master that before moving on to something else. And that's it's funny because and very quickly, I'm just going to say this my I had my last mastermind webinar, I talked about how I was decided that I wanted to flip houses to I've got my land business, but I wanted to start flipping houses because houses flip faster than land. And I spent three weeks building, buying additional like software and training and CRM and stuff.

As well as like building processes, and I even hired an additional VA and developed processes for them so that I can start marketing for houses also. And we turned the marketing on about three weeks ago and within the first you know, 10 days or so I started getting leads coming in for houses and realized that how dealing with houses like buying and selling houses is a lot more intense, like labor-intensive requires a lot more personal input from me than doing land which I can do virtually. And also it's very time-intensive, and it would take away from my land business. And so I like after three weeks and spending thousands of dollars. No kidding. And in three weeks of time, building all this shit out. I shut it all down. And I said, Nope, I need to really focus on just the land business simplify one product one service really master that and totally systematized that business to where I can remove myself from the process entirely, almost entirely. And then I can expand if I want.

So I'm just saying that to you guys because of the same thing. It's so easy to go chase. The grass is always greener on the other side of the fence, right? And it's so easy to just start chasing additional opportunities, guys, but that's how you end up actually reducing your effectiveness across everything because you spread yourself too thin. So focus get really good at something master at first before moving on to the next. Any closing comments, guys?

Bye, everyone. That was beautiful. Thanks, guys.

This Stuff Works