Weekly SEO Q&A – Hump Day Hangouts – Episode 296

By April

Click on the video above to watch Episode 296 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

welcome, everybody, to Episode 296 where you see behind the curtains for a few seconds. So anyway, we're gonna get into things today. We already got a lot of really good questions on the page. We've got a few announcements we want to run through and share with you all. But first, we're gonna stop and say hi, so it's kind of cloudy here. So I'm going to start with Marco. Marco. How are you doing today?

Go have a look.

I can't help. I can't help it. I can't help it is the life I live in the price I pay.

Well, I like the really high hard price is tough. Oh, that kitchen charm. Things are tough all over.

I'm dating myself, right.

Who's Cheech and Chong, right. That's what

Man. All right, good stuff. Well Chris, how are you doing today? A little bit darker in your picture? Well, it's already nice but otherwise, it's a seamless marker. It's Groundhog Day every day at the moment you're like really good wetter summers definitely here. So yeah, I can't complain. I got a question for you. Yeah, what's up? What's the thing next to the words here on the slide?

Yeah.

That's the Click Funnels two comma word now that's the enemies been lazy. I need to put it on the wall. But Hernando like, you should take pictures and I was like, Yeah, what's the one next to it? Oh, it's literally a piece of glass. It's not Oh, I got another one. Yeah, I used to be an engineer. So I used to make help design heads up display stuff when that was coming out. And so I got one an entire sheet of it and just put it in the frame and realized I had that. Anyways, now you guys know, whatever your Semantic Mastery degree. Yeah, I need well that's what that is right there.

So, although we'll share one more before we go on a show and tell of Adam That's great. That's pretty nice. Yeah, that was pretty cool. That guy made that off of Etsy. got the idea from Ian Stanley, a copywriter that I follow so if you're not familiar with the story, just google feed the wolf and check that out. Pretty cool. Yeah, I read that article that you posted when you in slack about it, and it was good. That's good stuff. Well, Hernan How about you, man, how's the southern hemisphere Go? Go man is shitty.

Now, but it's at nighttime, it's not bad. Like today, it's a little bit better. It's been like three today was like three degrees, which is like 30 I don't know, which is like minus 2000 Fahrenheit or something like that.

And it's like, it was like 1,000% humidity, but it was good, man. It was good. I'm excited to be here. It's good to be here.

Tom coming down to snowboarding to Argentina but I didn't know if traveling is that good of a choice at the moment now like you cannot get in the country like you can't, you know, they'll put you in jail.

Which could be fun. You know why not? You can be hanging out.

God. All right, moving on Bradley, how are you doing today? Good. Todd is balls here, but good.

Well, what are you working on man's here? You're working on something and we're not Yeah. Everyone else yet. All right. So and I spent several hours working on this today.

It's all done except for one section so I can grab the screen. Well, you know what? Finishing announcements and I'll leave with that. Okay, well, I want to share my screen real quick. So we mentioned this briefly last week, but POFU Live tickets are available for sale. It is virtual this year, of course. But you can grab them

Now, so if you head over to poker live.com, you can find out more about it, we do have the same types of tickets, I'll say I'll let you read about that we have the option to just come and attend the talks, which is fine. And then you have the VIP tickets where we're going to give you executive summaries for free. There are a couple of other bonuses and you get to join us on the VIP event, which sadly, we couldn't meet up and take a bus around town like we did in DC and go to the breweries, but we're going to bring the beer to you. And we're going to have a little bit of a beer guided beer tasting with a company who's walking us through that. And then we're going to have some time after that just catch up to breeze get to know each other a little bit better. So I'm looking forward to that. Bradley Are you looking forward to today's man if you know if we can't do beer tasting in person, then virtual beer tasting is the next best thing. Gotcha. And I will put this out there since I know we got a lot of our subscribers and viewers in Canada and other places in the world.

Sadly, they cannot it's just a pain in the butt to ship alcohol across the border. So they can't do that. But if you still want to join, grab the VIP ticket, it's going to be you know, its own little event as well as you get some other bonuses, so it's still worth it and you could just be ye ob and maybe that'll work out better for anyways, definitely want.

So go over there, head over to pofulive.com. And check that out, we've got a little bit of updated information. As the time gets closer, we're going to be publishing the schedule, but it's going to start on Friday, the 25th of September, and that's going to kick off the VIP event. Saturday and Sunday are going to be jam-packed with the talks and information and the way we're going to do that is we're going to have things kick off in the morning, you know, you'll get notifications, all that jazz, we've got an area just for people who are attending. Come in, do the talks, have some q&a, take a break, let everyone have a breather, grab some food, do all that. Come back here to get in the afternoon and do the same thing and have some time in there for q&a to so people who are attending it's not like this is going to be just pre-recorded and you can't get any feedback. You're going to be able to ask the speakers and presenters questions and get that feedback.

So we have behind the curtain discussion and there might be some good stuff. Can't tell everything right now. But yeah, head over there. We've got a lot of really good feedback from people last year as well as Rob, who was also a speaker. Jeffrey Smith is going to be joining us again this year Brian went from attendee last year to speaking this year. He's got some really good insights daddy is going to be presenting some more information. He was blowing people's socks off last year, and Jordan Fowler as well. Another mastermind member who's an agency owner and has seen a lot of growth over the past few years is going to be joining us. So like I said, just head over to poker live calm if you got any questions hit us up at support at semantic mastery comm

And with that said, I'm going to pop the link on the page but Bradley, would you like to share people share with everyone what you're working on? Sure. And I just very quickly created a pretty link from semantic mastery comm for it so

I got that done instead of that really long, ugly URL. All right, I'm gonna grab the screen.

Okay, guys, so, here's what I got for you guys. Today. I talked about this last week, I said that I was going to try to have this the Semantic Mastery / MYGB process checklist, which is I use process street or process.st as my process doc software or application for my vas and everything now it's fabulous. And so last week, I talked about creating a checklist for within process Street. It's a shareable template guy, so you guys can look at it if you want to be able to run a checklist from it, so that you can

This Stuff Works
Assign it or whatever to VA is or for each project, you can create a new checklist. You have to have your own process street account. Okay, but you can import the template in your account. But what I said last week was I was going to try, you know, we get, even our mastermind members sometimes come in and say, you know, well, where do we start? Like, do we have a kind of a checklist or a process that shows us what to do and in what order and that kind of stuff? And we do we have the battle plan, but I guess that's not enough. And so it still leaves questions in people's minds. So as a couple of weeks ago, I started working on creating a process template for how to you know, what we call worry lists entity based SEO. Okay, Marco really coined that term, but it's essentially our processes and laid out in the proper order proper sequence. And last week when I talked about creating this checklist or this template, I said that you know, what I wanted to do is just get the checklist ready by this week, and then I was going to start adding video training for each one of the sections to really flesh it out. Well, fortunately, I realized that I had done our process training inside of the two extra agency training, the two extra agency training for those of you that aren't aware, is really how to double you know, double your agency. And it consisted of three parts within the training, right? So the first four weeks was about mindset, and basically like filling your pipeline full of leads and prospects. Then the second four weeks were about our processes, the SM processes, and how to get repeatable and reliable results. And then the last four weeks was how to grow and scale your business. And so essentially, the four weeks in the middle, which was our processes for how the Semantic Mastery training was already done because I recorded that a couple of a few months ago now, and it was perfect for what I put in this channel list.

And so I was actually able to flesh this out almost entirely. There are only a little bit guys, I'll share this link with you in a moment. There's only one section that's not done. And that's because I'm going to record new training for that. And that's the website section here. So let me just go through this very briefly to give you guys an idea of what it is that you're going to get. We're giving this away for free guys, there's a ton of content here. But we start with the foundation. This isn't, you know, 15-minute video and a little checklist here or whatever for you to go through that talks about what entity based SEO is so that you get an idea of what you know what it is that we're doing and why we do it this way. Okay, which I think that's important. We can give you the how-to-do stuff all the time, but if you don't understand why you don't really ever get any better, right? You become a good SEO or a good marketer when you learn the why behind the house. So it starts with the foundation. Then we get into keyword research 16-minute video, they're talking about keyword research, I suggest some tools if you want to do it on your own. Obviously the easiest thing to do is just go by done for you keyword research from MGYB

Yes, guys, I do push people to our products inside of this. Because again, if you want to get full training on everything I push, you know, I list links over to the training products that are going to give you the comprehensive training for each component. But we also push you over to mg y b because honestly, in my opinion, you guys are better off spending time growing your business then learning how to do all of this stuff, you can hire us to do it for you, okay if you or you can hire in house, you know virtual assistants or in house employees and then by the training and put them through it so you can work on growing your business and let somebody else do the work for you. Right either us or your own in house team that you put through the training. Next is going to be the website training. This is where I'm going to have basically silo architecture training. A lot of you are probably aware we have videos that we always refer people to where we talk about simple and complex silo structures. You can go to our YouTube channel and see those videos are many years old now. They're still absolutely relevant today except for a slight change in that I don't like to use the physical permalink structure for the physical silo structure, meaning category slash post name in the URLs. Whenever setting up silos, I like to use the virtual silo which is still the same type of category structure, but it's just using the post name permalink. So it's a much shorter, more succinct, cleaner looking URL. So anyway, all that said, I'm going to update those, the website or the silo architecture training videos in the next two weeks or so, and then I will update the training in this checklist guys, the same URL that I'm going to share with you is will automatically update when I add the new content, okay, so you don't have to worry about getting another URL. Next is the SEO power shield. This is where we go in far into depth into what the SEO power shield is and why it works and the different components of it. And so you can see this guy's you know, again, I'm not going to go through this piece by piece, but you can scroll through here and you'll see there's a lot of training videos in here that you know, go into much more in-depth as to what you know what the components are and why we do it this way.

Next is Content Marketing. And there's a lot of training on this one. So there's blogging, 30-minute video about blogging and how to get the best results, GMB posts, press releases, and then YouTube Silo Academy, essentially, I talked about that here very briefly too, because if you're using YouTube videos and your content marketing strategy, then you know, YouTube silo Academy is a great way for that for SEO. Lastly, link building and embeds. Talk about powering up the entity first, why we're doing what we do, how we, you know, basically power up our primary entity, right, so our branded website using the SEO shield, and all of the external stuff that we do gets done to our tier one branded entity assets. So that's what, you know, the powering up the entity, the foundation, essentially, or excuse me powering up the entity videos about then I talked about link building. There's a diagram there plus a video explaining what it is that we do and why we do it that way. We talk about embeds and layering and that's building links still to the embeds.

So video talking about that. And then there's frequency and indexing so that you can kind of develop your own link building and embed campaigns schedule for ongoing maintenance and such for whatever projects you're working on. So again, this is guys, there's a lot of stuff in here, there's a lot of training in here, some of you that have taken to x or joined to 2xyouragency will recognize some of these videos, I didn't give away the whole farm, the first section and the last section of the two extra agency training was not included into this, because this is specifically about the process for our Semantic Mastery methods. And, and so anyways, I wanted to share that with you guys. Feel free to use it. And like I said, when I get the website training done in about two weeks, next week, I'm going on vacation, by the way, so I won't see you guys next week at all. Um, but when I get back, I'm going to try to get that website training done and added to this template so that you guys will have that as well. So that will be updated silo training. Okay. So with that said, I'm going to post this on the page. Any comments, guys before we get into questions?

Good. Yeah, I just wanted to say I was looking up something semi-related and just stumbled across something Bradley while you're talking. And so a shout out to what you guys have done as well as mg y v, we just came off the Fourth of July sale. And a lot of people were interested in the SEO shield, which incorporates the RYS Reloaded techniques and drive stacks. And this was really interesting, I just noticed that someone is outranking us doing a review for syndication Academy using our looks like we made the drive.

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So anyways, I thought that was great. They're ahead of the Semantic Mastery website. So we may have to turn this into a case study, what was the keyword? I'll message you on the site in case that you know, I don't know if it's something we want to share or not. Okay. All right.

Good stuff. So I like CMP. We'll put this stuff to work. It's cool to see it out in the wild. I mean, I see I come across it in many other places, but this one was just funny. I was looking something up while you're talking. I like it when we launch a product which isn't all that often but when we do it

Somebody else uses our methods to outrank us for the launch.

We're getting to it, I'll encourage that all day long god bless them yeah and an affiliate link and outrank us for everything and then send them to us. Now that sounds fine absolutely make some money from it and prove that our stuff works right by the way guys just so you know it's semantic mastery comm slash process. So in case you didn't see it in the chat box at semantic mastery comm slash process, you can import that template into your own process st account if you have it. If you don't, you can just view it but you won't be able to like check the boxes. I mean, you can look at all the training and everything but you just won't be able to use the checklist. Okay.

All right. Let's get to the questions. Real quick. Just got two more I want to do two more quick plugs. Bradley mentioned the battle plan if you want the step by step processes for getting SEO results and you don't have the battle plan just go to battle plan dot semantic mastery comm we already talked about POFU Live head over pofulive.com and last but not least we also mentioned them to you ID if you haven't gone over there that's the place to go for your done for you services whether it's link building, it's the drive stacks whether it's just about anything else it just keeps expanding to cover the things that people request promos press releases, SEO shield a lot more information coming as well but head over to mgyb.co.

Feedback On Why People Are Looking For More Authority Signals Without Running Ads On Facebook And Google

Alright, so the first question is a rather long Let's read through it and see he says just wanted to get feedback regarding why people are looking for more authority signals without running ads on Facebook ads, Google display ads retargeting, etc. issues because for affiliate sites all major big companies consider these as violating bridge policies. It's not about only banning the ad they banned the whole account with all footprints cards, etc. Names, IPS companies, etc.

Okay, I don't really see a question in there, um, feedback regarding what people are looking for more. I don't understand how that's relevant giving, he's giving us feedback. Okay. I don't know for what? For what by either. Somebody asked I'm not sure.

How Does The Security Headings Of Web Hosting Companies Affect Embeds?

Okay, number two, many postings now set some security headers by default, I think that may be a problem for embeds. Here's an example. I'm not going to click through links right now, guys, sorry. Also, a test on the security headers could be seen on this site. Do you have any guidance on what type of headers should be set? And if we could test if the headers are compatible? It looks like some people are still victims of hijacking. So that's why many websites, postings and other set security headers. I'm not sure what. Like, again, what is. I don't understand it, whoever This is if you can clarify. It looks like you're online. If you can just clarify what it is that you're asking here. Like, you know, why are you asking this? We don't control other people's websites. But

I'm just curious as to, what is the purpose of this question?

If you can clarify that then we'll come back and revisit it. Okay.

Guys, we want to take a stab at that from. Should I move on?

Now let's get it clarified. I can give more responses usually crappy hosting and or security WordPress plugins that cause that issue if you have your own liquid web VPS, and please use our affiliate link, if you're going to go get a liquid VPS you set your own hosting, you set your own why you split up your VPS. And then you can sell quality hosting on a liquid web VPS. Or you can and make up for the cost because it is pricey. If all you're going to put on it is one website. But then for most people, that's overkill. Just one website unless you have a huge website for the VPS so Semantic Mastery has an outgrown its liquid bed, but we've only outgrown at once I think. Yeah. And all it takes us is increasing but if you're growing I mean you can grow your own virtual hosting company and put your clients on quality hosting. That's fast, that's reliable, that's going to have back, people backing it up. And I mean, quality support. So that's one of the things you can rent as far as what the settings are, what the settings are. There's just so many you can just go to something like… I forget the name of the website. I'm sorry, it's not coming to me right now.

We can look at the status codes. What should you have? I mean, as far as iframe, you don't have an X ray, that's an iframe breaker. Anything that sets a frame breaker is a no go because then you can iframe but you can. I'm not gonna get into that. But you have to have a frame breaker. At any rate. What I see from this is just that you want to know what to set don't set anything that will break the iframe. And if you're you're doing affiliate like he's saying or anything like that, you don't want to run them to an iframe anyway. Because yes, that is that could be considered fishing.

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You don't want to throw a 301 because that or a meta refresh, because even Google sometimes considers that type of fishing depending on which page you're coming from, and which page you're going to. So there's a lot of issues here, which you can just clear up by one quality hosting where you set your own rules and policies. And to when you set your WordPress plugin and the security, remove the framework or the X ray, period, and then you can iframe wait. So I guess that was what he was asking us. Perhaps he's not able to embed his own website is that what would you how you interpreted it?

Yeah, I mean, he's asking for guidance on what type of headers should be set, the one that should not be said it's the X ray. Image your own crappy host see when your own crappy hosting don't set the header responses by default, and it could be header responses that you don't want. But that's just the host forcing you to go back by their shared hosting rules.

You avoid that by going to a VPS. And setting up your own hosting. It's extremely simple to avoid, don't get crappy hosting, that's gonna set everything for you. And then not allow you the flexibility to do the things you want to do. Great. One more thing regarding the first part of the question was like affiliate sites being banned and stuff like routing bridge pages. The whole point of the do this is like you build your own kind of branded page. So you build your own brand. And if you do that, there is no problem in like violating bridge policies or whatever because you're just promoting another product on your page. And that's also how you keep the Facebook account. That's how you keep like all the other entities because what you're doing with the syndication network is also enforcing your brand. So if you're following the Syndication Academy, or like you use the SEO shield, and you have your own branded website. And they actually build it out a bit.

And they're not lazy and just doing like a simple bond page lender with one button and one headline or something like that. And all those problems disappear, in my opinion, at least in my experience, and from what I've, I'm seeing here.

Yeah, I have, I haven't done affiliate SEO and probably maybe two years or affiliate campaigns and probably about maybe two years, but I was running a shit ton of ads when I was doing affiliate stuff. And a lot of times I would get, you know, ads suspended because the landing page was considered a bridge page. And I spent a lot of time actually talking and communicating with Google Ads reps to try to figure out like I would just go to them and play stupid Marco was told me to do that. And it worked. I would always go to Google Ads reps and say, like, you know, like, what can I do to fix this? And they would tell me because I'd get on the phone with them. And they'd say, well, you're gonna have to have more content, you have to end blah, blah blah. And so I got to the point where I was able to, it was still a bridge page. But if you add enough content and you flesh it out, like what Chris just mentioned, then my ads would get approved even when they had been rejected but then I would resubmit for approval or for reconsideration after I did some of the things they said like flush the page out, add some content, you know, all that kind of stuff to where it wasn't just, you know, a very thin content site with a button to points to the product that were I was trying to sell so that makes sense. And again, it's been a couple years since I've done it, they may have tightened to the the you know, guidelines even more they probably have but um, that was my experience. I mean, like, I have like pages where it's literally just like a simple bridge page still as well but like I'm not doing any SEO on those in them. It's pretty much like per diem pretty much there that and I expect them to burn. But like for the ones that I want to keep around and like actually deploys your stuff and like actually want to have all the social signals and stuff. All like properly build out and I'm not being lazy on like articles like just doing like some I don't know copy paste PLR content or something like that I pretty much make sure that quality and those like brand all those things. They don't have any problems is that

Thanks, Chris.

What Are Your Thoughts On Buying Domains Containing “City + Service” Names?

So next is Mike he says hello, what do you think about buying domains containing city plus service? For example the domain Miami plumbing? Should I buy it? How can I gain in profit from domains like it? Thanks. And then the second part that he posted is he says I know it is better to go with branded brand identity instead of just keywords. But is there any potential with keyword domains? Well, yes and no. Yes, there is. I mean, there's a couple of things. How could you gain a profit from it? Well, it depends like one thing you could sell the domain right that's called domain a, you know, you can flip the domain. That's how I made my first dollar online. No shit was I sold exact match domains. I would just go by, you know, like the first one I sold for, I think two hundred bucks. So I registered it for 10 bucks for a year and and sold it for 200 bucks and it was the first hundred $90 in profit I ever made it was way back in like 2009 and it was houstonwindows.com or windowshouston.com or something like that. It was for a window company right. And so and it's funny that you asked that question because I've I've had in the past couple of weeks I've gotten spammed to death from domains trying to sell me exact match domains. And I don't know why but I keep getting emails from people trying to sell me exact match domains. So there's one that's one way you could do it. Personally, I don't like to do that I like to develop an asset out of them. I wouldn't build like a big-money site on something like that. But you can do like simple one-page websites like Miami plumbing would work. I prefer a branded asset. We always talk about that as Semantic Mastery. For example, having a plumbing domain will work really well. If you've got a plumbing company, but let's say that it's like Joe's plumbing well if it's Joe's.plumbing, that's a good domain now, right, because it's a branded domain. It's got a partial match keyword in it, right? Because it has plumbing in it. But it's still a brand branded type of domain, right? It's a brand name itself. So that's one way I would do it. But you can use exact match domain, stuff like that, again, I wouldn't build out a full-on website because you can.

It's very easy to over optimize when you have exact match domains. But if you're building just like a one-page landing page, it could be, you know, long-form content on there. But those actually work pretty well for that kind of stuff. And I know it because I've got some feeder sites that I'm using right now for some lead gen stuff that I'm using, essentially exact match domains which we don't encourage when you're building out full-on websites, but for single like one-page sites for you know, for very specific purposes, you can use those and they work again, I wouldn't. For example, I wouldn't have inner pages, right. The reason why is because like Miami plumbing slash, you know, whatever the plumbing services are.

It can start to get really spammy and trip over-optimization filters. That's why we don't ever recommend that. But again, if you know what you're doing, and you're doing like a single page site for a Miami plumber, for example, and you're going to have all, you know, content on the page about all the different products and services or services that they provide, then that could work. Although Like I said, I recommend having more of a branded domain as opposed to an exact match. Anybody want to comment on that? exact match? Do they still work? Yeah, still work locally, this they still work in anything other than global. The point is, like how much longer when Google came out with the distance graph. And I wrote about the distance graph and how Google was just going to kill traditional pbn. It was just a matter of time and then it happened.

We don't we don't see traditional private blog networks anymore, which is a blog network. And the only reason for it to exist is for people to go into it and buy links, which by definition makes it no longer private. Because they're out in public saying, Come by links come by links from us. And so it's so simple for Google to go pick, pick that out, right. And they get the index all the time. I once bought links from a deindex blog network and know the guy was advertising it. He knew that it was the index, and he wasn't telling anyone I should have done my due diligence. But you know, you live and learn, guys, it's risk versus reward. If you want to rank it, and you're going to take a whole bunch of time and put a whole lot of money into it. I don't recommend exactly that. Tell me, you guys. branded, I keep telling you to do the brand work on the entity we call it entity based wireless SEO. Why? Because when you introduce something else, you have t worry about other things, what we do is try to avoid all the negative triggers that are out there, all of these tripwires, that can get you into a whole lot of trouble with Google including getting deindexed. So rather than having to deal with all of that, with all of that concern, and all of these words and hiding all of these different things, we go out in the open, so if this is my entity, pay attention. Look at it. This is my brand. And I am also in all of these other social media right now all of these social networks and whatever. And that's also part of me, and I have citations and I have press releases. And I have all these different things that are part of my entity, this all belongs to me. And when you're out in the open like that, but it's just you're not selling links to anyone. You're actually buying links from MDB. We have a Deadia who does a masterful job of spamming the web. And the other than that, so we flip it around. And we say, look, here we are if you want to come to get us Come get it.

They want you, they're going to come get you. But now it's risk versus reward. Because you're spending all of this time to protect yourself from all of these updates that are that keep coming and hammering away and hammering away at all of these different ways to spam the web. We try to avoid all of those. So that's the one thing that I always look at when I'm looking at an editing domain is risk versus reward. How much money is going to make me this Miami problem? And if it isn't, I don't want it.

Well, it's interesting because like I said, I've for a project I'm working on right now I bought 12 exact match domains. But they're all near me near me domains. So it's keyword near.me domains, but it's for a very specific project that I'm working on. And but that you know, there's a reason for that. So, if you know that I mean, I wouldn't want to build it. I wouldn't try to build a branded site on one of those is what I'm saying. So

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Is It Safe To Order MGYB Embeds Directing To A Client Money Site?

Anyways, we're gonna move on Toby says, What's up guys? Is it safe to order mg y b embeds direct to a client money site? I'm going to say yes, because I've heard that it is I'm going to I'm anxious to hear Marcos opinion on that, because it's an embed, not a link. But I don't do that. Because we use I use the method that I was taught from Marco, which is to use the G site. So embed the money page into the G theme marriage g site page. And then I use the G site page in an embed gig, right and then link building to the embeds or link building directly to the G site page either way, so I don't typically do just or I don't do money site pages and embed gigs although I know from our link builder data, he's he showed me results and showed me analytics of what happens when he does do that and it will show traffic it shows like, you know, traffic coming in to hit those pages that are embedded in that kind of stuff. But in fact that that, you know, that's part of the reason why he brought it to my attention because he said you think this could be harmful? because it showed a lot of traffic from certain domains and things that it was embedded on and that kind of stuff. But as far as I know, it's not harmful. Marco, what would you say?

As far as I understand the way that iframes work, no, there, there should be. No Ha. But I can't tell you what Google is going to do tomorrow. I do know that Google won't penalize itself anytime soon. I know that it says, I know that. That's where I'm going first. I'm gonna bite as doing directly to my domain. I'm going to iframe, the domain, the page, whatever it is that I'm going to add that I'm going iframe on that g site and then that's that now it's a stacked I think so to listen to this, get a YouTube video on that page that you're going to iframe first and foremost, and make sure that you've optimized that video. Alright, so now that's already an iframe stack. That's why they've always recommended for you to have a YouTube video on a page works really well. Why? Because you have a Google property iframe on your page. Now, you take that put it on the Gsite, not your double stacking. I think that you have the YouTube iframe. And now your page, I think into that decent, you're going to take that wrap that up and submit the iframe code to Deadia for him to further do damage to that, but the credit is all going to your homepage and to that YouTube video. So you're boosting two things, you're boosting the homepage, that you're framing and you're boosting that YouTube video, which is I already I think, on their page, you could take a mind map and do the same thing as we show you how to stack the add a stack a video into that mind map. We know that the keywords in that mind map will rank on that page. And the only thing that's on that page that has the keyword is that my map I think we also know the keywords on an on a page of the site, which is a Gsite those keywords that exist only on the site will rank on the page where the keywords don't really exist except through the iframe, or through the relationship that's created between the Gsite and the page. Now, you can go to John Mueller, and ask him, and he'll tell you, no, it doesn't happen. You'll tell you it doesn't happen. Or you can go ahead and try it, and see for yourself how it does. So it's whether you're going to believe your lying eyes or John Mueller.

But I mean, that I know, I don't see any harm. However, I see more potential when you stack the iframe. I agree. And I just want to add two things to that. Because number one, you know, guys, it's so easy to create theme your pages on a G site, you don't need any content. My point is you can just create pages, and then iframe in your existing pages from your money site and Google when the bots come and crawls and index that page. It will pull it out Google if you don't. If you don't specify a meta description, Google will automatically create a meta description in the search results based upon whatever the search query was that it found, you know, relevant. So it will create its own meta description from content on that page. Well, an empty a blank g site page with nothing other than embeds, Google will pull in content from those embeds and make that the meta description for the G site URL that's been indexed. So what Marco is saying is exactly correct in that you, that's why I said like, there's no reason not to use the G site, guys because you don't even need any additional content. You just create iframes put them right in the damn page, and it will index and when it does, it will, you know, again, Google is going to crawl the content from the iframe anyways. So that's where the relevance comes from. Number two, is again, you know, another reason why instead of just using the money site page, use a G site pages because for example, if you're published if you publish a press release to promote that page on the money site, when now you take that money site page and embed that in the G site page, the theme era g site page, take a Google map, like our map, like he said, a YouTube video that's optimized for the same term, or better yet a YouTube playlist so, you know, YouTube Silo Academy with that specific keyword as the first video in the playlist and embed that playlist because now you're embedding silo architecture into that page, then you can take the press release and iframe that in if you got a GMB post pointing a link back to that page, that the GMB posts, you understand the iframe stack on the G site page, why that's so powerful. And again, you're pushing relevancy through the Gsite into all of those other iframes. And likewise, it's coming back from all of those other iframes into the G site. So it's that mirror and mirror picture and picture that infinity loop that you create. That's why we call it you know, the debate, the entity loop, the iframe loop and all that kind of stuff. So again, I don't think you could, as far as I know, just embed the money site page and an embed run. But I think you get so much more bang for your buck by using a G site page and stacking iframes the way that we teach. So any other comments on that?

Oh, no.

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Will There Be A Google Penalty If You build 50+ Page Local Lead Gen Rank And Rent Site That Have Almost Identical Keywords?

Unknown Speaker
Question. Oh, I'm sorry. Great question. Yeah, it was a good question. Absolutely. Next one. Hey guys, hope everything Hope everyone is having a great lockdown summer. Here's my question when building out a 50 Plus page, local lead gen rank and rent site where I intend to rent the pages as landing pages, well there be a Google penalty since each page will only be variations of the same landing page with the main differences being a location keyword. Okay, I'll answer that first. And then I'll finish reading your comment or questions.

You know, the short answer is, no, a lot of people do that. And they still get away with it. I have never, I swear to God, never since I started building lead gen assets have I ever just taken the same content, swapped out the location names, and used it over and over and over again? And the reason why is because even though I know it still works, and I've been doing lead gen stuff since you know, 2010, really, but I've always used unique content. So when I say unique content, for example, I'll get you to know

Let's say, let's keep it on a smaller scale. But let's say I wanted to do 10 pages, right, so 10 location, local pages for a lead gen project. So I basically I would use, it would be the same, you know, services that I would be promoting, but just in 10 different locations, what I'll do is I would go get, you know, maybe two articles are written for, you know, optimized and I would instruct the writer to write the articles based upon, you know, the keywords that I told them so there might be section headers and all that to add additional relevancy, all that whatever, say I get a 1500 page, or excuse me, 1500 word article written. So I get two of those written, it's gonna be a little bit expensive. But then you can have each one of those articles rewritten which is a lot cheaper so that it comes out unique. So again, you have you know, as 1500 word article might pay, I don't know 150 bucks for it, whatever it is, and then you have it rewritten but it's a hell of a lot cheaper to have those rewritten than it is to have a new article created. If that makes sense.

So that's what I would do is I would go in and you know, by, if I had a bigger project, you know, maybe 50 pages, I might get 10 articles written, I know, you know, I might get 10 articles written and then have those rewritten five times each one of those. And so I'd have 50 pages of unique and I wouldn't do that all at once I'd be building them out in stages anyways, I might select five locations at a time to build out. So that way I can spread my cost out over time and hopefully start generating some revenue from the earlier part, you know, the earlier pages that were published while I'm working on so that I can use that to fund writers for later pages. If that makes sense. It doesn't mean that I have I go out and buy 50 unique articles is what I'm saying I buy maybe five or 10 unique articles, and then have them rewritten a number of times so that they come out to be unique. Now, I know that's been overkill for all these years. But my thoughts have always been that at some point. If all you do is use the same damn content for every page and you're just swapping out location tokens, right location modifiers then it's easy for Google to deindex that shit or to penalize it because it's basically exact copies of everything with just the location names change. Again, I know other people might want to debate me on it, that's fine. I'm just telling you what my own personal process has been since I started doing SEO and lead gen sites and that's to always try to use unique content. Okay, comments on that, guys?

Okay, I thought we, I think it's easy to pick out on a manual, not so easy for the body, if you mix it around if you make your paragraphs around, which is what we do with with the mass page builder site, the last solutions network, you know, you tokenize it, but you can spin the paragraphs a little bit to make it a little more unique. When you're talking about what 15,000 16,000 pages you're not gonna do 1000 or 1500 word articles for that amount of pages, right. So when you're at the state and city level, we, again it's risk versus reward. It's a case study.

It's a test to see how much we can get away with how much Google will accept whether mask page creators are still working. We're showing that Yeah, yeah, they do if you take the time out to learn the builder, and then to you, I don't know if it's even a unique Nephi each page to the point where the bot won't raise any red flags. That's the most important thing is that the bot doesn't raise any red flags when it does. If you raise enough you'll eventually get you're now in line for a manual and when that manual comes around

Yeah, to be clear, if you're using a mass page generator now that's different What I mean by that is I will you know for that because I have done a lot of that and I've actually got some testing going on right now. Or coming up I should say where I'm going to be using mass page plugin for testing some of this stuff, too. Anyway, long story short, I use I do use spun content for that. Right. So like what Marco said that's different, something like that because every time the mass page builder or the plugin, whatever system it is that you're using creates a page, it's gonna spit out a different version of that content because of the spin text. And I've done hybrid models before, where there might be a block of text in the middle of the page. That is essentially untouched. But there is a spun opener, and a spun, you know, conclusion, if that makes sense. Like so in other words, an opening paragraph or a couple of paragraphs that are spun. And maybe the paragraphs are also put in spun text so that the paragraphs it chooses different paragraphs at different times. And then those paragraphs are spawn if that makes sense. So there's a number of things when you're talking about mass page building that is different. But then what, you know, my understanding of the question was, if you're building this stuff out, basically manually, then that's why I always get which a lot most of my leads are not really awesome.

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Have them right now are, are manually built out sites. And so for that, I like to use the content strategy that I just mentioned, which is to buy articles, have them written originally, and then have those rewritten multiple times so that they come out really unique. But again, mass page stuff different, that's different, because you're going to use something that's going to create a bunch of pages very quickly. So spintax is absolutely fine in that, just, again, my advice on that is to make sure that you have some decent content and put it through a spinner and output versions of it and go through it and try to make sure that it's clean, so that you don't have some real shitty content or real shitty text that it doesn't read well, which most spinners will do unless you take the time, which I know it's tedious. That's why I don't like to do that kind of work very often. But to make sure that you know, the spinning is done correctly. Because remember, Google's Google's algorithm, now, natural language processing and all that is so much better. It can detect that shitty kind of content really, really easily. So much better than it could even be fought, you know, a few years ago. All right. He says I thought it would be best to set it up using pages as Bradley mentioned in a previous Hump Day hangouts rather than subdomains. It's so much less complicated that way. Yes, it is. I know you don't recommend using super spun articles on the money site. Um, yeah, again, it depends. Like I said, if you're doing like mass page stuff, then that's, that's different. And if, if an article is spun, well, you can just output different, you know, spit out a different version of it, and use that on a money site. If it's done really, really well. The problem is, it's hard to get any type of spun article that's done that Well, does that make sense? Unless you spend a lot of time cleaning it up yourself.

Although, again, I haven't bought anything like that in a long time, you might be able to go to Upwork and find somebody that's really good at spinning, it's probably going to be expensive. But if you only have one article done, that you're going to use for 50 pages, then is it worth it that in my opinion, it would be right and not have to spend all your time, manually editing the spintax to make it high quality. That makes sense.

He says, so if I'm using a 1500 and 2000 word article on the first location landing page, do I just have it rewritten each time for each new location as I build up the site, then I will also be following about a plane. Yes, that's again, that's exactly what I just mentioned at the beginning. That's how I've always done it. And I just do it in stages, so that I'm not paying for 50 rewrites all at once. If that makes sense. I'd rather just do you know, if I'm going to build out five pages at a time then I'm only paying for those. And then hopefully, I'll start generating some revenue from pages that are already built as I'm continuing to build out the additional pages. Okay.

That's my process guys. Again, I know everybody is more than you know, there are 1000 ways to skin a cat. So, so I'm sure there are some other different differing opinions.

bb, what's up bb? He's got a block of questions here again, he says, Hey, guys, 10 x. Not sure what that means. What is the maximum number of how many words on average is recommended to put inside a blockquote tags of a post press release that is mainly for curation? Um, maximum number of words I, I don't know, we don't typically use more than just a snippet, which I don't really count them. But I would say, you know, probably off the top of my head no more than like 100 words hundred and 50 words, something like that. Because you want to keep it small if you run the risk if you're copying too much or republishing too much of an article of copyright infringement even if you are citing the source. it you know, if you look at if you read the DMCA, which has been years since that the digital whatever Millennium Copyright Act, some of it is suitable to be able to republish as long as you're citing the source, but there's a there's a threshold where it becomes plagiarism or copyright infringement when you use too much of it. So we've all my blog is just no no never to use more than just really no more than a short paragraph.

If it's a long paragraph, it'll be like, a partial paragraph with the read more, or whatever. And that's it. So again, I would recommend keeping it short. I don't know the actual word count, but I would say probably off the top of my head no more than like 150 to 200 words, tops. And make sure you cite the source guys, anytime you're curating. You're republishing other content, always cite the source, it doesn't mean you have to link back to it. But you have to cite give credit to the author and the publication. Okay.

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What Is The Average Spend On The Links Packages And Embeds Packages In MGYB?

Next, what is the average spend on the links packages, multiple orders combined for a single project up until right? It that depends? It depends on the competition. It depends on the keyword it honestly that's one of those questions where I cannot give you an answer because it's going to depend on every single project is going to be different. There is no average that I have. You know, sometimes I can get stuff ranked with one sometimes without any links at all. Sometimes it might just take one link building gig. Other times it might be five months of steady link building before I get results, it just depends. Any comments on that?

Yeah, sometimes as you said, it's none. And then on one project we went over a year. I think that's the one that that's snowballing. Right now. We went just about a year with steady link building every month until it built up and kept building up. And then once the results started coming in and peep because what you're looking for is, is that right, you're looking to bring in that natural effect, bringing in people to make up for all of the link building that you're doing and all the other signals that you're sending to that project. Once you get the signals in. And this is where you have to be, we have to be scientists, right? You have to look at the data and say, well, I've got enough people in on here to maintain my trust and authority and to build it. I've got enough incoming links, where I don't really have to hammer it that much. Maybe I'll take something a bit. I'll take my link building somewhere else and power something else up. Maybe another keyword

Whatever it is that you're doing, you have to really analyze it. And it does take time, it does take thinking, you have to relax, you have to take the bias out of everything that you're doing and look at it and say, Okay, I know I need this. But I'm getting this amount of signals once hits at this point, and you have to set the cutoff for each project that there does no one do all for each niche. Because we talked about that before. The same niche, depending on the categories will react differently to different things. One of them might just take the SEO shield and your rank in that category. And another one might take hammering it, until it the algorithm just gives in and starts giving you results. So if this isn't, by all means in any way you look at it. And it depends kind of question. We can't give you an exact answer because it doesn't exist. Yeah.

Yeah, unfortunately, if it was that easy for us to just say, you know, this is what you're going to, it's going to cost this much for you to rank, then, you know, we probably wouldn't be sitting here doing Hump Day hangouts with you guys and everything else, because we, you know, be filthy rich, because we'd know exactly what it would take for every keyword in every situation. And that's just not how it works. So, unfortunately, we can't give you an answer to that. I always talk about this guy I do is as little as possible. You know. So that's, you know, a lot of that just has to do with content marketing, and as Marco said, you got to analyze what's working, what's not working, and just apply pressure where, when, and where needed, if that makes sense. So, you know, that's a lot of the times we have people that say, Well, I'm going to do this and they come out all guns blazing. And a lot of you know it, that may not have been necessary is my point. So, you know, I can't really give you an answer on that other than, you know, if you got good on-page good content, content marketing, in my opinion, as a human part of SEO, and then you're doing link building and everything the way that we do then I start off, kind of, maybe I might do something aggressive right off the bat but then for ongoing like a monthly recurring type link building and or embed gigs, I usually kind of slow it down and go more conservative on it and allow some time to pass to see what happens. And then usually what happens is you'll find some of the keywords or and or locations for me, it's always local, will start to surface those are the ones that you don't need to apply any additional pressure to but the ones that are are aren't moving as much as you desire or I desire them to then that's those are the ones that I focus more, you know, more of the budget on and more effort into. So that's why I like to give things a little bit of time to the season before just coming out and hitting everything aggressively or whatever. Because sometimes things will just rank with little to no effort and other times you're going to need a shit ton of effort. So it's another good question though.

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Does Adding A Press Release Embed Disrupts The Mirror Effect In Gsite?

All right, Fitz is up what's up? fitzy says Hey guys, thanks for this forum, we get real-world answers to our questions. Hey, Marco, the need continues, please drop the link to help those beautiful kids to get to school and change lives. It's awesome. Fitz is always promoting your charity for you, Marco. I've already dropped the link in there. Yeah, thanks to a ton fit. Those of us on the journey to POFU should know that $20 can make a world of difference to these kids. Please do not let this week I asked if we add other pages to our Google sites, like maybe a page with press releases embedded, does that disrupt the mirror and mirror effect as I don't have that page on the money site? Is it a good idea to create a page on G site for know, um, citations? Um, you know, I'm not sure what you're asking there. If you don't have a page on the money site. The press release is likely promoting a product or service on your money site, right, or a blog post something. So my point is there.

If you've got your G site mirrored to your money site, right. So your primary asset, if you've mirrored all of your important pages from your primary asset onto the G site, then there is a place that is relevant for that press release, right? Because it's likely promoting either a blog post or direct linking to the landing pages on your site. So my point is, that's where it should go if you're going to embed it. Now, you know, I talked about this a lot. I don't, we don't usually theme your blog posts into g sites unless we have particularly difficult keywords that we're trying to rank in which case, then we will go to that level. Because if we have our landing pages mirrored onto the G site, right, so those are like, top of silo pages, or pages that are money pages, the ones that we want to rank, then if we're not unable to get the results from just that money site page mirrored onto the G site. Remember the money sites going to have supporting articles in silo structure right that are all stacked within that particular silo that are all going to be content marketing, to build links and daisy chain properly to build links up to that money site page. So in the event that we have a particularly difficult keyword that we're not, it's not moving as much as I want it to, then that's where I'll go in and create child pages on the G site for the blog posts, right. And then the daisy chain knows interlink those together the proper way. And you just go and embed the blog posts into those pages. Again, you don't need any additional content. And what I like about the G site, you can tick the box off. But with G sites, if you had by default, when you create a child page it creates on the parent page, it creates links at the bottom to all of the child pages. Right. And so then if you're doing a press release to promote the blog posts, you can embed those in along with the blog posts on that blog post page on the G site. Right if you're got a GMB post that you're using to promote that blog post, you can embed that you can take the and I talked about this last week, but you can take the post URLs from the syndication networks, Tumblr, blogger, WordPress, and you can embed those. So again, you're creating this page, it's fully relevant for that one particular supporting keyword that's going to ultimately promote the G site money page, and ultimately your money page on your site. Does that make sense? So it's just a way to stack all that content and build all that relevancy. And once again, the hub, the epicenter of all of this is the G site. So that's my answer to that. Do you want to comment on that?

Yeah, there is no barrier. I mean, I don't know how else we can answer that there is no mirror because the whole theme mirror is taking a page from your existing website, and creating the same exact page on an on an inner page in the G site. Now what you're doing is you're actually mirroring the press advantage, press release page onto the Gsite, which creates relevance, but the relevance will go back to press advantage. And that press advantage press release rather than your website, which is not the effect you want unless your iframe in the media page, which has a link to the website, and I'm and a map embed. Yeah. Did that make sense?

Yeah, I think so. I mean, as I said, you if, again, whenever we publish press releases, it's to promote a product or service or a blog post, right. So it's all relevant and tied back to the money site anyways. And so my point is you can find a relevant location in the theme marriage g site, to embed that press release, if that's what you're trying to do. I don't understand. And I'm not picking on you fits. I'm just saying I don't understand having a press release that wouldn't be appropriately placed within the female structure on the G site somewhere. Does that make sense? I don't, I don't know why you would have like an essentially a rogue page on the G site for a particular press release unless it was for something unrelated, which in which case, I wouldn't do it anyways. So I don't know, maybe I'm just misunderstanding what it is you're trying to do.

Is it a good idea to create a page on a G site for no, um, citations? You know, I don't know, I've never done that. I don't, I don't know, really what the purpose of that would be for I mean, if he just had like, a page on this G site with, you know, I don't know, the US elsewhere or something like that. I mean, I don't see why not. I've just I've never done it. So I don't know again, relevant, how far he wants to go with his relevance. That's total, that's totally acceptable. The question is Why ask yourself why you'd want to do that and whether it's needed, and maybe save that for a rainy day if you don't have to use it.

Yeah. I mean, I usually just take those types of citations or social profiles that are created and just send links to them anyways directly to them. That's typically what I do is just link building gig directly to all those URLs.

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Thoughts On How To ReInstate A Suspended GMB Account That Has Been Requested For About Three Months Already?

So Aaron's up. We're about out of time guys. So we're going to answer Aaron's question that's going to be it. So his new clients GMB account was suspended and it looks like Google will not reinstate the GMB account since it's been three months. He hired a firm to reinstate his account, but it did not work out for him. Should I create a new GMB for him or what if I create a new GMB, I'm concerned about using the same name for the account as his previous account, which is his company's name. company has a legitimate location and they are a service and they are a service area business. They did make certain to tell Google that they deliver to their customers and customers do not come to their business. They insist that they didn't violate Google's terms. This is unchartered territory for me. So I need a bit of help with this. Thanks. Okay. So I had last year one of my longest clients who was a fully legitimate business, a pest control company, GMB suspended and it was from a change that the client requested to the GMB and I advised against it, but he requested it anyways. And I made the change and it suspended it. And we went through almost three months. It was I think 10 weeks of I submitted a reinstatement request and it was denied as a manager of that GMB. And it was denied by Google.

So what I was going to do was I contacted the client when we got the rejection from Google stating that they were not going to reinstate it, again, with no explanation as to why it was suspended, or what could you know, or anything, which is what Google does, right? They just kick your ass to the curb and they say that's it, you got to figure out why.

So I contact the client said Listen, I can get another GMB for you. And we're going to have to start over with another one and then order a citation cleanup service because it was a legitimate business. So I had been building citations for years. I mean, we have close to 1000 if not over at the time, it wasn't quite 1000 citations built to this client.

So anyways it was going to be enormous project to get that resolved. But, you know, the client said well Should I try as the owner of the account to reinstate submit a reinstatement request and I said, Sure, let's give it a shot. So I provided him with instructions and he submitted the as the account owner and it was actually reinstated. It still took like another two or three weeks in total, it was about a 10-week process. So I'm only telling you that because perhaps instead of having an outside firm, maybe you can instruct the client as the owner of that to try to submit on their own if they haven't already, they may have I'm just saying, if that's something you haven't tried you, you might want to try that. The only other option would be to create a new GMB.

You can use the same name, that's fine. But what I would recommend is that, you know, obviously the address is going to be different. Even if you don't publish the address when you initially set it up, you're going to have to have an address or unless you via spam listing, then they're just going to pluck an address out of thin air and create a new listing. So what I would recommend is you can, again, you can use the same name, I wouldn't change the brand name, but I would suggest using a different virtual phone number, right? So that makes it a little bit more unique. And then it can be even the same web address, but I would change the phone number and then if you have any existing citations built out there, you're gonna have to go clean all that shit up.

You know, and that's where it creates a lot of the lot of work because remember when you're changing locations, or changing web addresses and things like a web address isn't so bad because you can do a redirect when you're changing like an address for a legitimate business, for example, you have to go clean up existing citations before building new ones is just going to dilute bad data. It doesn't help you. I mean, you're better off cleaning up existing citations before building new ones if that makes sense. So I would recommend if you can't get it reinstated by having the owner, make the attempt, submitting the reinstatement reconsideration request then I would, I would go with a new GMB. Change the phone number and then if you have existing citations or a citation cleanup service go to semanticmastery.com/loganix. In order for their citation cleanup service, it's 500 bucks, but it's, it's the most thorough citation clean up service I've used and I've used them for years. Any comments on that? Has the business owner called Google to contact Google to get on getting on with a GMB rep and act? Really, really, but I mean, absolutely stupid. They did what who contacted you? I didn't, that kind of thing. I don't know what's going on. It's suspended. And I don't know why and that kind of thing. And Google will help him through nine out of 10. Now, if they have some type of red flag in their database, you're screwed. Get another GMB. Yeah. And I mean, that's the last resort guys is to get another GMB. But you know, in this situation, I mean, my Pest Control client for 10 weeks, and it was he's a mosquito, like an outdoor pest control company, mosquitoes and ticks and such. And we were talking about like, in the spring, which is their busiest time when all this happened. And it was painful. I'm not gonna lie, but fortunately, it did get reinstated, which was great because like literally the moment that we got an email notifying us that it was reinstated like we went and checked in it was right back to where it had been like there was no loss of positioning or anything, but for about 10 weeks it had disappeared. As a last resort, I was going to do what I just suggested and that but again, that's the last resort, so try to have the owner if he hasn't already, contact GMB and submit a reinstatement request that way in

Last resort would be to create a new one. Alright, thanks everybody for being here. We got to wrap it up to everybody.

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How Long Does It Take For GSites To Index?

By April

 

In episode 288 of our weekly Hump Day Hangouts, one viewer asked how long it takes for GSites to index.

The exact question was:

How long does it take for the gsites to index? I got mine back almost 3 weeks ago and it still hasn't indexed. Placed in search console, submitted URL, etc and still not indexed. Thanks

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What Is The Best Link To Share Google Map Listing?

By April

In episode 288 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked what is the best link to share a Google map listing.

The exact question was:

Hello everyone (smile) What is the best link to share Google Map listing? what's going on with those redirections on the map share link? (https://g.page/companyname) It has 302 Redirect and Meta-Refresh. If I want t build links for it and share it, How do you suggest to do it? Maybe create a short link for the long regular URL? So it will be 301 Redirect. Thanks a lot!

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Would It Be Considered A Valid Local Citation If The Address Is Not Assigned?

By April

 

In episode 288 of our weekly Hump Day Hangouts, one participant asked if a local citation will still be valid if you do not assign or show the address.

The exact question was:

I would like to know if it is enough for a Citation to count as valid when only using “”Name + Website URL + Phonenumber”” Without the Adress becasue i am not allowed to show the adress.

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Is There An SEO Benefit To Using A Custom GMB Domain Name Instead Of The Business.site Extension

By April

 

In the 288th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is an SEO benefit to using a custom GMB domain name instead of the business.site extension.

The exact question was:

Is there any SEO benefit to using a custom GMB domain name vs. the default one google gives you with a .business.site extension? Thanks in advance!

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What Should You Do With A DeIndexed GSite?

By April

In episode 288 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what should you do if the GSite is deindexed.

The exact question was:

Also ordered a MYGB linkbuilding package to a Gsite and it appears to have been deindexed. Is this something to worry about or do you think it is just a google dance and will settle with time. Thanks again.

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Is Creating Video Embed Autoblogs Still Viable In 2020?

By April

 

In episode 288 of our weekly Hump Day Hangouts, one participant asked if creating video embed autoblogs is still viable in 2020.

The exact question was:

Hi guys thanks for all the insights you all provide. I have a question around an older video you made talking about repurposing PBN's into video embed blogs. Is creating video embed autoblogs still something that is viable? If so do you have any examples of such sites that could be built.

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How Do You Improve The Local Search Visibility Of A Pest Control Business?

By April

“In Hump Day Hangouts episode 287, one participant asked how to improve the local visibility of a pest control business.

The exact question was:

I have a new client in Pest Control niche. We want to improve his local search visibility. His previous vendor placed 2 JSON-LD schemas, one for Local Business and another following that as Service business. Should I remove the Service business schema and continue with the Local Business?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 295

By April

Click on the video above to watch Episode 295 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey, everybody. Welcome to Hump Day Hangouts, Episode 295. Today is the eighth of July 2020. And this is the episode where people are sad that the Fourth of July specials are over. But we got some good news for you guys. And we are going to keep the good times rolling here. We're going to get into the questions. I think we've already got a ton on the page. But real quick, we're gonna take a minute and say hi to everybody. And we got a couple of quick announcements. So I'll start at the bottom today on my screen and we'll go with Chris, how are you doing, man?

Doing well here. Some of it is in full force. And yeah, things are pretty good. The only thing that is not that lovely is today. Well, I gotta go back and wear some masks again here.

So yeah, yeah, better safe than sorry. I won't go more on that subject. I just had someone sending me something about like, Can you believe it? They might cancel football games. I was like You kidding me in a friggin stadium.

Anyways, All right, Marco How are you doing today?

Is that all day, man. It must be a screen must be up in the background. I do it. I can't help it. This is Costa Rica, guys. This is it. This is the real deal. You're seeing it week to week and you're gonna see it for a year then I'm turning the damn camera off because I hate being on camera.

It's one of the things that I like least as being on camera just.

It's not enjoyable. It's kind of distracting to me if this is my workstation, then I need to work so it'll be removed after a year of UIC in paradise.

Very nice. By the way, I posted again, some results in for you guys watching. I was questioning the methods. Also, I heard its methods got slapped by Google? What are you guys doing all kinds of different stuff? We got slapped, we got slapped and I go in and look at the results and I push results and it's better than last week. You can follow it. You can just go it's in our free group. It's there. It's I post it for you. Those are results week to week. So last week, there were 304 306 calls I think it was this week. It's 366. So it's going back 28 days over 28 days. We client got 366 calls. I think client is happy just when the GMB mind you that's the click to call. That's not including what he's getting on the website, not including form fields not including all the other stuff that's going on. guys gonna make so much.

I told you guys I'm upset. I should be hitting myself in the head with a hammer because I didn't think that I should be I should do that the percentage-based agreement, per call agreement, which is still really, really, really, trust me, it's really sweet. But it would have been so much better if it were if I had done the 10 to 15% that we often do, right? We often talk about that when you deal with a client, and you can establish that trust. I didn't know that this guy all that well, it was a recommendation. So I had to go on a per call. And now he doesn't want to change the deal, of course. So anyway, guys, go watch. It's in the free group. It's there for you. It's in the heavy hitter free. It's all of Semantic Mastery groups is on my page on Facebook. Go see the results for yourself. And if you're wondering how we did it, summed up. Everything is there. I am not using anything different than what we teach and what we offer what we see, first of all, what we teach in our courses. And what we offer in MGYB is what we have, we have a team of very capable V is the keyword research was done by the keyword research VA? I mean, why wouldn't I use the things? We set things up for ourselves to get results ourselves right then that's after we've proven that they work we offer them to you guys so you can make it work for you and you can go make money. Now whether you do it that's not my problem. It's up to you to take that step and then go do the do. How you do you know how to do it the way I do but do something. I'll leave it at that.

Good to go. Now Wayne and I haven't seen Wayne on Hump Day hangouts a lot. He just said RYS reloaded is setting the standards by which all other copycats get judged. Haters gonna hate.

see any? All right. How you doing today? Good, man. Good. I'm happy. I just wanted to thank everyone that we're supporting Semantic Mastery and enjoy be during our sale. You guys are awesome. So thank you for that. Thank you for those of you guys that that took advantage that took the distance

And everything we were doing pretty big discounts on both mg y b so and Semantic Mastery so thank you for that and regarding what Marco was saying about percentage deals we might be talking about that at some point Adam specifically my main man Adam right there he might be talking about he will be talking about a percentage-wise deal so that's gonna be pretty cool Martin calm because we have some good stuff coming up.

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Danny definitely looking forward to that. Yeah, Hernan's got some more info on that but last but certainly not least Bradley How you doing today?
I'm good man. I was just mentioning you guys when we first got on before going live that uh, I've got like several SEO projects starting two of which I talked about last week are going to be public case studies. I actually secured well I've determined two locations. One is going to be Pompano Beach, Florida, which is like the Fort Lauderdale area and in Broward County, very, very competitive. And then another one in Richmond, Virginia, both trees service sites or lead gen sites. So I'm starting on that but I've got like multiple other projects just getting started on. I gotten away from doing a whole lot of site builds. But recently I've just got a lot of work that's come in which is interesting one of our mastermind members that asked, you know, how everybody's dealing with this COVID-19 pandemic, you know, and all this stuff with client work in agency working, it's interesting, but I've had some you know, I've had a handful of clients suspend services when this has happened depending on the business industry, in the last couple of weeks, I've landed several to Tree Service clients as well as several lead gen, like buyers and other lead buyers Tree Service lead buyers, so you know, it just depends I guess on the industries guys there's still a lot of business going on out there so don't let that stop you from going out and you know, doing what you got to do to make money so anyways,

so now I will second that. There was the post in the mastermind is either new member I apologize. I forget who it was but asking about you know, how things are going and like I definitely saw it too like not trying to hide anything I lost three clients generally work with three to five being given time at three when Coronavirus, hidden I lost two within a week. Like, just and it made sense. Like I was like, yeah, this totally makes sense. I'm not trying to like get them back. But ever since that point, it's been busier. It seems like I'm definitely getting more out inbound. And it's just gotten busier and busier. So it's kind of been an interesting turn of events that, you know, we'll see how it goes. You know, plenty of businesses who actually finally made the plunge and moved online. Yeah.

Tons of work. Yeah. And there's work where you don't always expect it, just to this may seem obvious to everyone else, but I had a travel company reach out to me, and like, that just blew me away at first because I was like, are you sure you want to talk to me? Like, you know, here's kind of what I do. Here's what I charge. Are we on the same page? They said, Yeah, yeah, let's talk cuz they're like, yeah, it's obvious. We got to diversify, you know, we need to go online and we need to have something just beside the travel. What can we do? Let's talk. I was like, wow, okay, this is really interesting. I never would have approached them. And out of the blue, they got in touch with me. So keep your eyes and ears open. And yeah, think about those different angles. Yeah, and the last thing I want to mention about that is, you know, for example, one of the Tree Service clients, who just hired me this week, actually, we started communicating in February of this year. So those of you that don't learn, nurture your leads, and follow up, like, you know it, you're missing out on a big part of the business. We talk a lot about that kind of stuff in the mastermind and into your agency. It's touched on as well. But you know, that's the thing. We started talking with this client, he reached out to me from some of my marketing out online, right, so it was an inbound lead.

We scheduled a call then I did send a proposal to them after that just you know, about a week within a week of the discovery call. And it would, you know, it was probably four or five weeks, I hadn't heard from them. And I did some automated follow-ups over the course of that time. And I ended up getting a callback, you know, an email back where they wanted to schedule is two partners in this business and they wanted to schedule a conference call to ask some questions and stuff. So we did that. Then it was radio silence again for about two weeks. So my automated follow-ups kicked in and started following up with them sending them emails, just you know, every couple of weeks reminding them hey, you know, that proposals still hanging out there, if you're interested, you know, reach back out, blah, blah, blah. And they followed back up in June. So from February until June, and then now it's July, and they just now hired me. So we're talking like, you know, what, four or five months of time lapse between when the initial contact, the lead came in, and when they actually hired me and it was just because of follow-ups that I was able to secure that client and it's a pretty decent client. Pretty, a pretty good amount of revenue and they've got a good budget too. So my point, guys, it's really important to follow up if you're, if you're not, you're leaving, you're losing business. Does that make sense? So, anyway, definitely. Yeah, I think that's a good note. And we talked about it earlier and we're talking about the mastermind. For everyone who doesn't know what the mastermind is, that's our closed private community. You can find out more about that a mastermind dot semantic mastery comm we just had part of the Fourth of July special was a very limited time offer for seven day trial into the mastermind booking and onboarding call. We had a lot but we had several people take us up on that. And just want to put that out there that if you're interested in taking things up to the next level, if you know that being in a group of like-minded agency owners or consultants who are trying to grow and or understand that, you know, learning from others who have been there, whether it's us whether it's the other people in the mastermind is the way to get results. If you're at that point now then please go check it out because that's the group you want to be in.

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The last thing I want to touch on is POFU Live. All right, I am excited. pofulive2020. All right, it can't keep us downright no Coronavirus us from having POFU Live, it's just going to be virtually live. All right this year. So it's still September 25, 26th and 27th. Obviously, you can join wherever you're at. And we still do have just the ticket available so that you can join and check everything out and watch all the talks. We have a VIP ticket available, we're going to have a VIP event we're going to be getting some beers shipped out to directly to you if you sign up and then we're going to be hopping on for an online guided beer tasting event and then do some Bs and have some fun after that after everyone's had a couple of beers. Yeah. How's the good stuff? And then of course we've got the VIP plus ticket. If you're out there and you're looking for someone on one time or rather a several ones you want us to chime in on whether it's your processes, building your agency, whatever it is, you're gonna get a hell of a deal with that. So head over to pofulive.com. We're going to be having more details coming out as the summer goes on. We've already got two amazing or sorry, forgive me, daddy. We've got three amazing guest speakers lined up. All right. Two of them are from our very own mastermind.

We have two very successful agency owners, Jordan Fowler and Brian cattle. And then Deadia the famous video will be speaking as well, I believe he's going to be giving some info on updated case study. But regardless, we're really looking forward to that Rob deal, of course, will be joining us and then all of us will be there. So it's going to be jam-packed. We got a lot going on. We got some more guest speakers. We're getting lined up. So head over to poker live. Grab your ticket. Do you guys have any questions? You're watching this live, feel free to pop it on the page and we'll answer today as we go.

Sweet. Are we ready? I think so. Let's do this. Do this. Let's get into it.

All right. Couple things real quick. This was Marco's screenshot. And I mean, look at that. Look at the growth right there. He was talking about in the Facebook post and that's it 30 days like that's amazing Marco that's fucking impressive. And it's, you know, it's not uncommon. It's common for you to have results like this. But this, that's really impressive what I'm saying. So that's what Marco was talking about guys, it's the same stuff that we teach. One other thing I want to touch on real quick is I'm building out a checklist, guys using process Street, which I love. It's for processes that I use internally in my own agency. Now it's for training and everything else. Its amazing process street is fabulous. Anyways, I'm building out a checklist for our methods so that it will be shareable that you guys will be able to go in. And it's kind of following the battle plan, like what we talked about in the most current version of the battle plan, which is our methods and how to, you know, put them together in the proper sequence and all of that because I guess that's not been clear to a lot of people still so probably next week, we'll by Hump Day Hangouts, next week, there will this will be available. So you can see there's a lot of information in here. And it'll be step by step with certain things that, you know, you can checkbox to go through, but just kind of want to give you guys a quick update on that, or heads up on that, excuse me, because that's something that I'm working on now. And it will be should be ready by next Wednesday.

And it's going to continue to be fleshed out where I'll actually add training videos like essential essentially explainer videos, where appropriate within the actual process doc to really explain the process because not only is it just knowing the process, but it's also the why like, why do we do these things, right. And so I want to, I want to be able to add additional information into that, and we're going to make that available to you guys. You know, like I said, the checklist will come first and then over the coming weeks, I'm going to be adding additional like video clips in within the actual process doc so that you guys will have a better understanding of what it is and then you can just import that in your own process street account if you choose to use it.

And then make copies or what's called run checklists off of it. And then you can use that for each project. So you can just go right on through and check off the boxes as you get stuff done for each project. So, just want to share that with you guys as well.

Okay, any comments guys before we get into it?

Let's do it. Let's do it.

Besides Directory Submission And Syndication, What Are Other Ways To Use The RSS For SEO Link Building?

Okay, so the first one up is Nicholas. He says, besides submitting to RSS directories and building syndication rings, is there anything else we can do with RSS feeds to help our SEO and link building effort? Yeah, use them in theme mirroring with your G site.

You know if I'm going to mention this here, I can't show you how to do it here but it's been covered in pretty much anyone of our paid courses and Syndication Academy, mastermind, heavy hitter club, I mean any one of them it's been covered in, but use if you know how to use Feedburner. You can create an embed code from an RSS feed using Feedburner and then mirror that in knew your G site which you should be doing anyway. Right? Well, we call theme airing, right? And then you can link build to that g site page embed, you can do embeds for that g site page link building into that g site page both embeds plus link building to the embeds. And that's a very, very powerful way to utilize your RSS feeds, again, stalking iframes in Google properties, right. So you got a G site, Google property, Buzz boost, embed code, Google property, RSS feeds, right. So it's dynamically updated every time you publish content. The same thing with the press advantage RSS feeds, right? Every time you publish a press release, it dynamically updates, the embed code, the RSS embed code, so it's very, very powerful. And I use that very heavily in my theme mirroring. So anybody has any other comments on that?

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Nope. Okay. Uh, something else. One other thing you can do is if, you know it depends on how many projects I always recommend that you just have one branded syndication. So tier one branded syndication ring for blog content. But you know, if you've got if you've only got one project that you're working on, then you might want to go through the trouble of having multi-tiered networks which works great if you can manage the second tier networks, so that you're adding relevant content. So in other words, if you've got an RSS feed that you if you're only syndicating to your sent your tier one syndication network, that's great, that's what I primarily do but if you have if you're looking to squeeze more power out of it too You can do the multi-tiered networks and use that same feed to trigger your second-tier networks but you also want to add in related content feeds other relevant and related content feeds from other sources is what I'm saying. If you if you're questioning what it is that I'm talking about, just go to support.semanticmastery.com And you can that that we have a knowledge base there and you can go look into the syndication Academy knowledgebase articles and look at them there's several knowledgebase articles with videos in there that talk about how to utilize multi-tiered syndication networks for blog syndication. And that will give you a really in-depth description or explanation of how to how to set that up properly so that you can squeeze even more power out of an RSS feed. Okay. Oh, and lastly, if you check out the Syndication Academy in the advanced RSS training, there's additional things you can do with it there.

Is There An All In One Done For You Package For Lead Gen?

Alright, next is don't know what the name is. But Hi, I'm looking for an all in one done for you package. Is this possible for lead gen?

I mean, yes and no, we have the SEO shield, which is pretty much all of our methods. You still have to set up the main asset unless you're going to use the G site within the SEO shield as your primary entity assets. So your primary website, which you can do, if you have if you're doing for lead gen two, I'm assuming you're talking about local lead gen. Then you can. Right now we still have, or at least currently we have GMB verification services available. So you should get a GMB then you can include that in your SEO shield build. Once the GMB has been verified, if you've already got one, then you do submit that with your SEO SEO build, and, and then we'll build out all of those assets for you. Then it's a matter of content marketing, which we don't provide content marketing services yet, at some point in the future, we may, but content marketing on a regular basis press releases, we sell those in MGYB. It's important to do that and then in link building and embeds to your entity assets. Again, it's exactly what we cover in the battle plan.

And MGYB is, you know, done for you services, we don't have an all-encompassing package that does set up, you know, the website and the entity assets and everything for you. There, you have to kind of put them together, but that's what the SEO shield is because that's most of our methods tied into one package. Any comments on

Guys, yeah, I read this a couple of days ago, I think it was, I can't remember when it was first posted. And I thought about this and I said that it's a great idea. But it would be hard for us to kind of put this together and I'm going to tell you why.

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I like money. And I don't mind people giving me money right through our done for you services. I know they're effective. And I know that they work. But let's say that we package it all we did, we did the five, six press releases in the package. We do the link building and put that in the package, we do the embeds. And we put that in the package and everything that you usually need, or that we can let's say that we can use for this person, we're talking about something that would probably run in the thousands of dollars, and it may be overkill. So it might be that this person would not need all of this to rank in that niche. And they would be needlessly spending money not

I'll say it again, although I'd love for this person to give me the money, and they're going to get results anyway, but then they might be giving me too much. And that's something that to me, I have a problem with that I have a problem with people having to overspend for results. So this is why we set it up, you go in, you do your own page, right? Then you come and get the SEO shield, then you wait and see what the results are. Without data, you're going blind. Like, without looking at ranking results without looking if you're getting form fields. If you're getting visits, you don't have analytics set up, if you don't have Search Console setup, if you're not gathering all of this data, you know, waiting out the three weeks or so four weeks, once everything is handed back to you right once when that @ID page and the drive second D site and the syndication network and you've primed it and you started content syndication that you're doing posting inside the GMB whatever your money site is, and you're doing things the way that we that we tell you to had to look and see what kind of results you're getting. Because if you're already there, you might, you might just need a little push to stick and solidify. You might not need anything. And so it is a good idea. So okay, just give me everything. But what if you don't need everything? What have you? What if it's overkill? And what if it dances for months and months, which which we seen until it, it settles? I mean, you need that you could have been making money. Instead of setting everything to death. The only problem that I have with this is that it could be overkill, so maybe we set it up for another thing that I thought for more competitive niches. Well, even in the most competitive niches we've seen that we can do damage with, you know, some embed, runs link building and some press releases. Sometimes it doesn't need a whole bunch of other times it needs more and it needs that consistency. It needs posting over time it needs to solidify the entity, your entity needs to be better than everybody else's.

Well, that's on page work so that the results can be better. There there is no, I wish there were such a thing as a magic pill as a way to look at a niche and say, This is definitely this and only this is what's definitely going to work for that niche. Because guess what? It doesn't work that way. And the algorithms don't work that way, even in the same niche in different categories and different excuse me, subcategories. It might work differently. So we don't know. All we can do is you follow the sequence. Look at the data and if you need more, we got loads more that you could do very well.

And he says that, yeah, he will buy the GMB service and make my own site. I just need something to rank both GMB, GMB and organic. Is there such a service and yeah, that's what you know, that's what we talked about with the SEO shield and in the ongoing link building and embeds, right that's in a press release. So content marketing is all part of that problem of our method. And that's how you add a tie, you build additional relevancy and authority to your assets is by continually updating with content and you add depth to your content. Right? Does that make sense? So it's really important to do that. And that's why if you get an SEO shield, that's step one, right, and SEO power shield, because that covers all of those entity assets, all of our methods that we talked about, you know, it builds all of those out for you. And then it's about powering up those entity assets consistently and with consistent content marketing as well. So, is anyone available? Yeah, every Wednesday at 4pm Eastern.

What Are The Values Of Embeds And iFrames In Terms Of Stacking?

Alona says, could you guys break down the value of using embeds verse iframes. It's the same thing, Alanna, same thing, right. an embed code is nothing but an iframe. Right? Is there anything that I'm missing here guys know the iframe is the code. The embed is what you do with the code on on another page, right?

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Right. Yeah, all different, not especially curious to you which to use when creating stacks? Yeah, again. So I may be the question is, should you create your own embed code, right, like an iframe generator, for example? And then insert it using the, you know, insert HTML box in G sites and insert your own code, or do you want to go to insert and then go to gadgets, and you find the iframe gadget, and then insert the URL and let g sites make the actual embed code for you? It doesn't matter. Either way. It really doesn't matter, either way. So it's just, you know, six and one-half dozen in the other. Do you want to create your own embed code and embed it using the HTML box, you know, insert HTML box, or do you want to let Google create the iframe by using the in the iframe gadget? Either way, it's going to do the same damn thing. Okay. So it doesn't matter.

Is It Okay To Add An Amazon S3 Page To The Money Site SameAs Schema?

Okay, next j says, Hey, guys just got an ID page made recently, would it be wise to add the URL of the s3 page the money site same as schema? Would this cause any harm? No, that's what you that should be if, depending on what type of ID or schema you're using. For corporations or organizations, which corporation is a subset of organization schema, or even local business schema or any subset of local business schema, there is an ID page designation or attribute right within the structured data. And that's what you would link that's what you would designate as your ID page is the s3 URL is same as to you can you can put it there too, it's not gonna hurt anything.

I prefer actually to if it's for if I have a branded domain, I like, you know, everything, almost everything I run goes through. I use CloudFlare for DNS. And I like to set up an actual, you know, domain map using a cname over to the bucket URL. So that I'm using it's not on HTTPS, but it

It ends up being like, for example, id.domain.com. Or if it's location-specific, then I'll do like the city name. So let's just say Cole pepper dash id.domain.com. If I've got multiple locations, so multiple idx pages, if that makes sense. And I like to use that, because then it once again, it's referencing the branded domain. And if you click on that URL, it's basically showing the bucket both the bucket URL and the ID page. If it's a custom app, domain, subdomain, then they both show like they'll both show but what I do is that the canonical in the actual ID page so that it's always canonicalized back to its own, you know, to the custom domain version of it, if that makes sense. But yeah, you can add it in the same as it's not gonna hurt anything. I always do in fact, yeah, I always do make that pardon.

What Type Of Link Building Do You Recommend To Power Up S3 Bucket Safely To The Money Site?

Also, what type of link building would you recommend to power up the s3 bucket safely to pass power to the money site GMB link building. And embeds, embeds and link building. Remember, they both, both, you know, it's both, it's very powerful, both of them link building directly to the idx page. If you're using iframes, and all of that on the idx page, then you're not going to have any issues. Also, I like to do embeds and in link building to the embeds, because you can add relevancy that way, too.

Okay. And by the way, you can, you can basically build any types of links to the idx page. We, you know, we have the service and mg y b that has been developed specifically to work with our methods, but you could do any sort of links to that really.

Now we have adept here for that right MGYB to he's been doing it forever seems like almost a decade. So why wouldn't we use the master? That's right.

That's right. And he'll be speaking and POFU Live.

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What SEO Service Do You Recommend To Push The Ranking Of A Website From Page 1 To Page 2?

So Jonah says, How do you all really appreciate the videos you put out I'm looking to rank a page for a low slash medium competition local service keyword for local with no GMB listings, just purely organic results, my competitor hasn't updated their site for years and doesn't have any ongoing link building from my analysis just links from years ago that aren't particularly strong. I checked on page improved content and built a handful of relevant guest posts and press releases along with links from the G stack, but been stuck on the top of page two for months. Is there anything you guys would recommend to give the page? A bit of a push? Thanks again? Um, yeah, I mean, more content. I talked about that earlier, just adding more depth to the site. As far as you know, I don't know if you've got your site siloed or what, you know, how your site is structured, but adding more content so that it's got more relevant and fresh content that helps syndication network, like I said, if you're going to be publishing content, you may as well do it via your blog from your money site so that it's syndicating out to a syndication network, which again, it's activity, that it's in relevancy that it's building, you can power up your syndication networks, you can power up your entity assets. So for example, once again, SEO power shield, if you don't already have that, make sure you get that right and that's going to put your money site in the middle and then have this SEO shield. That's why we call it that essentially like an SEO firewall of high authority profiles branded assets that are covering or cocooning your site, so to speak, right shielding your site, then you just do a shit ton of link building, as I just mentioned, in beds, beds, you can do embeds from your entity assets, you can even embed your money site if you wanted to. And in that way it's getting the embed code is going to be placed on pages with relevant content, then you can link build to those link building or those embed pages, right. And so that's just a stack service. In other words, when you buy embeds services from mg y b, then you order the link building as which will link build to the embed pages, all of these things are going to help to push it on to page one and that's really the whole game in a nutshell there anything you want to add? Yeah look at the entity and work on the structured data. I see nothing on there about what you've done with your structured data that's a given now anyways.

I guess not everybody understands that but yeah, you guys structured data is critically important. Remember, there's You can also mark up besides just organization or markup or local business markup, you can also add elements of markup the elements of pages and things like that. So you know, the more that you can add, the better you're going to be because you're going to have a stronger entity, right, a stronger asset. So

Can I Use The Same Target URL In The SEO Shield For The Drive Stack Expansion?

Okay, next DCs? Yo, what's up, man, he says, I'm going to order a couple of drive stack expansions soon, but just so I'm clear, can I use the expansions for both the same target URL the shield was set up to target in the first place as well as brand new URLs. I target the homepage twice, with different top-level keywords, then add another expansion for an inner page.

Bradley, can you and Marco kind of expand on this a little bit because we just rolled this out right before the Fourth of July special, I don't think we've had a chance to really tell people he just in case anyone's watching who doesn't know what we're talking about with that drive expansion. Yeah, here, I'll pull it up. And Marco, you want to kind of talk through this a little bit.

So typically, what we recommend is that, you know, you're going to have one primary keyword that you want the brand to be associated with. And I understand there's a lot of additional keywords, products and services for businesses, there should be one primary keyword, right. And then from there, if you got your site structured with silo structure, then you're going to have top-level categories. And so that's perfect for drive stack expansion, right. So now you're going to take the top-level keyword for one of your product categories or service categories. And that's going to be an expansion. You're going to order, you know, expand your drive stack for that, which is what we're looking at on this page. Okay. So what that does is that is your Google Drive expansion stack and your Google Site setup. So what that means is if you if you've already got your, your, your primary drive stack and G site for your entity, your brand, then that's again, creating the association between your top-level keyword plus the brand. Then after that's built, then you would take your silos, right, so your product or service categories on your site, and you would whatever the top-level keyword is for each one of the categories, you would create another expansion stack, which would be basically creating an additional folder inside of your Google Drive folder, your main Drive folder that is optimized for that each silo keyword, right, so each folder would be now optimized for one particular category on the site. And then a page gets created on the existing g site for the brand. Write that then all of the drive folders and files get embedded into that. So that's how you create that theme mirroring within the drive stack in the G site. So that's what again, I, I don't typically order an expansion stack that's going to target the homepage because I typically have my site structured in with the silo architecture. So I'm going to start going after once the initial stack is built for brand plus keyword Association, then I start building out the expansions for the service cap, you know, product and or service category, essentially, the silos on the site market, maybe you can explain that difference.

Not differently, but when I think of this, I think of the silo architecture, of course, and I think about how Bruce clay set this up, right? So he sets up the marble jar and they're all of the colors are mixed. But of course, it's marble so we can call them widgets, call them whatever you want. All right, so we're selling marbles. And what we're going to do with that main drive second g site is associate that with the keyword marbles. So it's going to be g sites, site marble, whatever marbles, marbles, all colors. And we're going to say shapes, sizes, whatever. And that's perfect there. Alright, so each one of those jars on there is going to represent an inner page on not only the money site but the companion D site each time that you add a page. So now you have marbles, say marbles, calm. And the first one you're going to do is green. So marbles, calm green, and red and yellow, you're gonna write everything that you're going to do about green marbles under that category, under that green now that hates that main page, you're going to copy that exact same page into an error page. On the GE side, instead of you doing all that. What we do is we take that and we do it for you which take that page, we copy it, we set up the drive stack, we embed everything we add content.

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And we just create that relevance. And we add that I'm not gonna say what we add, but it's a way to pass the power through a fire hose with a nozzle. So that the power of that water think about it because you can cut metal with water. So we're concentrating that power so that we pass the power to that inner page. Why? Because we've noticed and we've seen and our all our tests show that it's much more difficult to rank one page for all of the keywords under that niche Marvel's it's much harder to do that than it is to break that up into categories. And the way that the Bruce clay shows on his website and under those, we target the keywords in that set. And what we're after is green marbles. That would be the top-level category there. But every keyword under that would be a target. So green marble prize green marble costs, just what the best green marbles, all of that would be under that and it would be boosting that category. And what happens is, all of those keywords start pushing up that top-level category, they start coming up, and that's how you start generating traffic to the website.

So when we thought that out, right, what we did is very simple, we take the keywords, we take the keywords that we isolated.

Now, this is inside the main drive site that you've already purchased. With the SEO power shield, we take that we isolate the keyword set under that subcategory which is green marbles and red marbles and yellow marbles. They should each have their own page, right so that we're siloing properly and if they do then they should have a companion, dry stack, and G site page with them in the SEO power shield. So this is how when we thought this up, when I, when I, when I started to conceptualize it and start thinking about it, how to isolate it, and how to deliver the power, this is how I do it. I'm not gonna say here how we do it, because that's giving away too much. But when you get it, you'll see what it is that we do, if you break it down, like, like, we have a lot of people doing trying to reverse engineer, and that's fine too. I'm not gonna give it away here.

So just a representation, you know, again, using Tree Service stuff, because that's pretty much all I'm doing right now besides existing client work is tree services, the most broad keyword, right? So if I'm making brand association with the drive stack, the initial drive stack and G site, it's going to be Tree Service plus company name, okay? And if it's, if it's very one specific location, we might include the location modifier, but for most of my Tree Service clients, they cover a, you know, a several County area, so we typically will just, it'll be Tree Service and then whatever the company name is, that's going to be the drive stacks gonna get built out for the G site as well. Okay. And then from there, that's where you know we can silo out like Tree Removal tree trimming arborist services, each one of those would be separate sir silos, lawn care, land clearing, not all Tree Service contractors do lawn care, lawn care, but some do. landscaping could be another one. So each one of those would be your individual silos, right? Because those would be different service categories on the website. And so each one of these could get its own RYS expansion service created for it. And what that's going to do is going to create subfolders within the primary RYS drive stack folder, right up that are optimized each one for each specific silo. And then a separate page is going to be created on the primary g site branded g site, there's going to be mirrored for the website structure. And it's going to include all of the drive stack files and folders that have been created as part of the expansion service in their respective pages on the G sites that make sense.

So that's what it is. And each so for example, the tree removal expansion would be all the keywords that are associated with that are, you know, strictly Tree Removal based keywords that are going to be built in the, into the files, the GC, drive stack files, and then all of those files and folders are going to be embedded on that page, and are all going to be linking back to on the G site page. I mean, and they're all going to be linking back to pages and or posts within the tree removal silo on the money site. Does that make sense? And then likewise, over here on lawncare, if this particular client or project had lawn care services to then there would be a lawn care expansion created, and all of the files and folders would be optimized for lawn care terms. They would all be linking to the lawn care pages and posts on the site. And then they would be mirrored onto the G site as well. Does that make sense? And now you've got separate targets that you can build links to within your drive stack within your G site folder, files, and folders that are that now you can buy specific link building gigs with keyword terms that are specific to that particular silo to that theme, does that make sense? So that's how you can really start to push power into that very specific keyword sets within your actual site. Okay, anyway, that was a great question though. And thanks, Adam, for telling us to expand on that a little bit more.

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How Would You Show The Progress Of Your SEO Efforts To The Client?

Alright, so next where were we that was DC SEO so Mohammed's up next he says, Hey, guys, how would I show the progress I made for a client. My current car dealer client referred another dealer to me and I want to make a case study. What would be a good way to show the changes I effected I have the Webmaster Tools graph and GMB insights so far. Would anything else work? Yeah, I mean, that's, that's what I like to use more than anything is a search console, GMB insights and analytics. And if I'm doing AdWords or Google Ads then I typically will show ad data to, but that those are, you know, I always I don't like to use rank reports anymore because they're not that accurate. They're just show an indication of the health. But they're never all that they're not very accurate. Because of you know what we've talked about many times on Hump Day hangouts with user location, you can't really mimic location that Well, you can't mimic browser history, browsing history, personal history, profile history, like, you know, what type of content people engage with and all that. So, you know, I don't like to use rank trackers or rank reports really that much. I still provide them to clients, but those are always like secondary reports because I like to focus on GMB insights, analytics Search Console, and as I said, Google Ads data, if I'm running ads campaigns as well. Any other comments on that? Yeah. I mean, he has the client that recommended this other car dealer.

What is already in the door they've already taught? I don't know how much more it is that you need to show or what it is that they're asking for. But the GMB insights if you look at the one that I posted, again, in, in heavy hitter, anything like that, you can't close the deal with something like that. Will you show and this, of course, you can go month, you can go weekly, you can go quarter by those are images that can I can't show the actual GMB. But if you go in there, you can show the quarter, you can show the month, you can show it week to week, you can pick a timeframe, you can go into the historical data in the GMB and pull that up. I mean, you go into that historical data, you go a year back and you show what you did for that client, and it's a done deal.

Look at the results. This is so again, focus your compensation or result you're going to show results. You've been numbing with this current car dealer. You're getting results that you can show, ask your other clients and they will

Mine, of course, under strict confidentiality, if this person could call and ask them about the results they got with you. I mean, that's perfectly except I I don't mind. Anyone that I'm talking to ever, of course with the clients, okay, calling the client and saying, Hey, don't tell me more about Marco. They usually come recommended from a client anyway, I don't take anyone just calling me cold and yeah, let's talk. I don't do that anymore. But this is the guy's hot he's coming from a dealer that's referring you. They should know. And if they don't give him the graph, I mean, that's perfectly fine with Brad, he said, analytics is really good also for this for that visual. Yeah. Yeah, that's what I like to do. I like to show traffic reports more than anything.

It You know, that's that that that seems to be the best metric to run by anyways, in my opinion. Well, bottom line is the best metric, right what kind of revenue has been generated, but that's not something you can typically share.

How Do You Get Google To Update The Requests You Made In A YouTube Channel?

So, Tom's up, he says, I have a generically branded YouTube channel with some lead gen videos that I had been using for a client. But unfortunately, an unforeseen circumstance or life, excuse me, life forced him to have to cancel his service. I purposely put his contact info at the top of the description in YouTube. So it would show in the search results, which of course changed once he was no longer a client, but Google was refusing to update the search results. As a result, my former client is getting free advertising and I cannot pass the videos along to a new client because of this. Got any ninja tricks to get Google to update this quicker? No, that's the Google index cache. And you know, they refresh it when they want and I know what you're talking about. I have

I had a video for a client project that I did about, I don't know three or four months ago, and it's got some really funky issue going on with that too. It was weird. I did a live stream and for some reason, It took the still like thumbnail image from that particular channel that I was live streaming. And that's what you show it anyways, long story short, I've got a similar issue going on. And I don't know how to get it to, you know, I've tried things like pinging, I've tried sending them through indexers I've tried, you know, sending it back through a syndication network, again, the embed, you know, the YouTube embedded in to go out, basically, get re syndicated out to a network again to see if forget it crawled again if that would update or refresh the Google index the cache essentially for the search results. And I experienced something similar, the only thing that I know that you could do would be to set it to unlisted until it falls out of the index, and then turn it back to the public, if that makes sense. Because then when Google goes to reindex it again, it should index it with the new you know, with the, whatever the new description is, that shows up at the top, whatever the new description is, that will show whatever's at the top is going to show is the meta description in the search result. That's the only thing I know maybe somebody else has another way to think force it. Any ideas? Guys?

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No, nothing from me. Yeah. So that's what I would do is try setting it to unlisted. don't delete it, right? Because then you lose all of the work that you did to that particular video, just unlisted, wait for it to fall out of the index, which it will. And you know, I don't know how soon that will be, you might be able to force that I don't, I don't know if you can force it to fall out of the index by pinging it or whatever. But once it, you know, isn't in the index any longer, then you could set it back to public. And then I would ping it again, or run it through an indexing service re syndicated through your network, something like that. And when Google comes and crawls it again, it should refresh that cache to whatever's at the top of the description now, that's the only thing I can think of to do.

What Is A Theme Mirrored Page?

Alana says sorry, I got few questions from last week regarding I framing a money site you mentioned in your answer, creating a theme nerd page on a G site and reframing the money site on it. You elaborate on what you mean by theme, mirrored page, okay? Yes, we can.

From what I understand theme mirroring is creating a property stacks that align with the categories on your site. When you say money site, you are actually I framing the site, you actually want to rank on the G site. Yes, that is exactly what I'm talking about. So when we say money site, that's whatever your primary asset is for your project. Typically, it's going to be a self-hosted site. Most likely, you know, most of the time on WordPress, it doesn't have to be, but most of the time, it's going to be a self-hosted site. It doesn't have to be, by the way, you could use your Google site as your money site, whatever my point is, whatever your primary asset is, for the project that you're working on, most likely it's going to be a self-hosted site. That's what we call a money site. It's just a term to describe whatever the primary asset is, okay. So from there, yes, on your G site, right, so, again, theming is all about creating a one to one ratio of your site structure your main property, your main website, site structure, across all of your entity assets. So that's why we talk about theme mirroring onto your G site. So creating, if you've got, you know, for top-level categories or for services or for products, right, that you're going to be selling on your site, then then we would mirror the four. So you'd have your main g site, which is going to be your brand, right basically, the homepage of the G site is your brand, and the whatever primary keyword is, but then you're going to have pages on the G site that are mirrored after your money site pages, your primary website pages, right. And the same thing with your drive stack is going to have the primary folder, which is going to be branded plus your primary keyword, then you again, the expansion service, which would be the theme mirroring would be to create subfolders within your primary g stat folder, that each one of them optimized for a particular product or service or category on your site. So that makes sense. So whatever the structure first start with the on-page structure of your primary asset again, go take a look

Bruce clays, silo architecture article, you can go to our YouTube channel youtube.com/semanticmastery, use the channel search feature type in silo architecture, or silo structure, whatever you'll see there are videos, there's even a playlist where I very specifically talk about how to structure out of setup solid structure on a website. Then once you've done that correctly, then you go out and you start to build out those entity assets or purchase them and have us do it. But you start to mirror that same structure across everything you do across your content marketing across your entity assets, everything that you do, right, so again, if you've got a GMB, for example of Google My Business profile, and you have content silos on your main site, then publish content to your GMB profile using GMB posts. And you want to stack them the same way that you would stack content within your silos, right? So you're adding depth to silos, right? So there's width, how many categories there are, so you could have a mono silos which means one silo, but you just add a bunch of depth to it, which means supporting articles that are within the same keyword theme. And you just add additional articles are constantly adding depth to the site which builds relevancy. Does that make sense? You do the same thing within GMB posts, you do the same thing with press releases, you do the same thing on your G site, you do the same thing in the drive stack. Everything ends up getting mirrored to where it's got the same structure and what happens is you build a shit ton of massive thematic relevance, right? So relevancy, topical relevancy, as well as you build a, you know, authority. And it creates a network Empire used to use a term called buoyancy, right? So by doing so, and you have all of these assets that are all linked properly, and they're all building relevancy in proper categories or content silos, then it starts to create buoyancy across all of the content in every silo. In other words, it helps you know what, as I say, rising tides cause all boats to rise.

That's what we mean by buoyancy, it helps all of the keywords to start to surface in the search results. I don't know if that was a very clear explanation, but that was the best I could do anything else want to comment on it? a clone an exact copy, a duplicate of whatever it is that you're doing. That's all it. It's just a bunch of fancy words for saying if we're saying, do the same thing over there, the same thing that you're doing here, wherever your money site is, do over there, wherever it is that you're seeing mirror and think of a mirror, what do you see in the mirror, you see the same thing that that's looking back at you, right? The same thing that that's all we're saying, I just hate mentioning the word duplicate because then people start saying, well, duplicate content and all this bullshit that we know is bullshit. And I don't want people focusing on that. Just copy whatever it is that you're doing, or do the same thing, everywhere. And then and if you do that, then your theme mirror.

What Are Embed Gigs?

Very good. All right, the last part of that was. Finally, you mentioned you run embed gigs, the G site, what do you mean by gigs? Well, that's right here. Okay, so are on MGYB store, if you look at the embed packages, then you've got maps, videos, ID page General, you know, I typically would just order general, it doesn't matter, guys just, you know, order whatever you're looking to power up. But what this means is you, you take you, for example, your G site pages that you've mirrored right, so again, you got your homepage, which is going to be brand plus a primary keyword, okay, then once you start to mirror your pages from your money site, right, so your primary asset onto your D site, now you've got g site pages that are a one to one ratio. So if you've got 18 products, separate products that are all separate categories on your services, whether they're products or services doesn't matter. Then you're going to have 18 pages on the G site homepage plus 18 pages, right? Each one of them is going to be one to one. So let's say you've got blue marbles, green marbles, red marbles on your money site, you're going to

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You're going to have blue marbles, green marbles, and red marbles or whatever on your G site to. Does that make sense? Each one is going to have a one to one-page ratio. And then from there, you can take your pages, or the G site homepage, whatever you want. But you can get very specific on where you're pushing relevancy. And how, if you take your pages from like, for example, your green marble page, and you come over here and get your head, the embed gig over here, and let's say you want to do one, just to say it's a gas setup medium competition. So this is going to do 2500 embeds to your green marble g site page. Does that make sense? Or and you can add other stuff in there. Right? So let's say that you what are the RYS drive stack its expansion. So now you're going to have the G site page created by us on your G site, your existing entity or branded g site, excuse me, we're going to create the green marbles page. We're going to create the green marbles folder within your drive stack and in all of the files that are going to be created inside the drive, stack is going to be optimized specifically for green marbles. That makes sense. And they're all going to be the links are all going to be pointing to the green marble page on your money site, then those files and folders are going to be embedded in the green marble g site page. And now you've got the G site page that you can order an embed gig to embed, you know, run to, and you could also embed the five the G site, excuse me the drive stat files, you could also embed your money site pages if you wanted to, for green marbles. Does that make sense? If you're doing press releases, you could iframe the press the specific press releases that are pointing back to the green marbles money site page. Does that make sense?

All of those you can embed those. And what we mean by embeds is once again it's creating an iframe. So it's essentially creating a window and another website that displays your content, which is the same thing as what a YouTube video is, guys, when you share a YouTube video on somebody else's website. And it shows up as a video. That's an embed code, right? It's an iframe. So you're actually seeing YouTube code on somebody else's website, well, that's all you're doing is you're taking your website, or your G site page or your content, whatever it is that you're creating an iframe, and we're, we're going out, Dadea, our link builder is going out and creating pages on other sites with relevant content that's gonna have that window that iframe that embed code of your content in the middle of it, so that you're starting to push relevancy in through the iframe that way. And then with the, again, with the different kits here that we have, or, you know, package levels that we have here, though, then link building to the pages that the embeds are on. So that's what we mean by an embed run is just go and do that. And I use a combination of both, I usually start with link building, and then you know that so maybe month one, I'll hit everything with link building. Then on month two, I'll do embeds plus link building, then maybe month three, I'll switch it up and I'll hit maybe deeper targets from within the project would be called, you know, deep linking.

So there's just another number of ways that we do it. And guys, a lot of this will hopefully make a lot more sense. Starting next week when I have the checklist on that I started to show you guys earlier from process Street, because then you can go through it and like I said, it will at first just be a checklist saying, Okay, do this, this and this and in this sequence, and in this, you know, it'll be literally stepped by step, but I'm going to be adding over the coming week's explainer videos to explain why we're doing this so that you guys get a better understanding of the big picture. Because I still think that we, that gets lost a lot when they call it getting lost in translation. I think that gets lost a lot when we try to explain it because we understand it sometimes some of our audience does not and so we're trying to get better about that, which is why I'm working on that checklist for you guys. Okay.

We're just about out of time. Let's see if we can scroll through another one or two real quick guys. Oh, allow says the theme area includes internal links. So do stacks link to each other? Well, it's an expansion of an existing stack. So yeah, I mean, they're all spider silo together anyways, if you understand what we mean by that, but yeah, if it's a subfolder within a drive an existing drive stack, they're all linked together anyways, that makes sense. It's like a parent and child relationship. So, yes, if I wouldn't build separate stacks, that doesn't make sense. It's why we have the expansion service, guys because you get more power out of building additional relevancy within one stack than you do by building multiple stacks. Does that make sense?

Okay, moving on there is no physical link between stacks. We don't do a to b. No, we No, we don't do that they live within one another. And if you're isolating a stack, but you link out from that stack to something else, then you're defeating the purpose of isolating the stack, as we recommend. So no, they don't they interlink inside the drive stack itself. But if you have three stacks within the one main stack, none of those three will link either to each other or to the main stack.

There you go.

IFTTT Problem In Syndicating Full-Text Posts

Alright, the last one is we're going to answer these questions real quick. Because he's here every week asking multiple questions they've gotten. You've got fewer questions though. You're starting to trend down maybe which is what we asked for. So anyway, I'm proud of you, buddy. He says, Hey, guys, IFTTT has a problem of syndicating Full-Text posts. have you encountered this problem? Or is it for new connections only? No, I have not.

I would. Now I don't know I'm not saying that you're wrong. But what I would suggest you take a look at your settings from your feed. So if you're syndicating from a WordPress site or self-hosted WordPress site if you go into settings reading, right so so under the settings, option in WordPress and then go to a reading, you'll see that

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There's an option for the RSS feed to show either summary or full text. Now, even if you set it to full text, so the RSS feed shows the full text, some themes, WordPress themes will only show snippets instead. So summaries or snippets instead of the full text, even if you set that as a setting. So it really depends. I don't think it's an IFTTT thing. It's most likely a WordPress thing. Either your settings are off or the WordPress theme that you're using is forcing summaries. So I've not heard of that from anybody else yet. So if that is the case, then you know, we will know within the next few days for sure. And this is the last one guys and then I'm going to shut it down because we're after five o'clock is do you do your backlink and embed packages on your press releases also or only syndication properties? Google properties? No, absolutely. That's what I'm saying guys is you can push power in through any number of places and if your theme here.

And content marketing and they're all in your content marketing is mirrored right across all of your content marketing sources, including press releases, you can utilize those very strategically. I've talked about this a lot in the mastermind. But for example, once again, guys like within a particular silo, right? you publish content from your money site, it syndicates out to your syndication network properties, where you can go extract those URLs from the syndication network properties that are specific to those posts. So let's say you add five supporting articles in a silo. So five blog posts that get pushed out to syndication network, you go to syndication network, and let's just keep it simple. Let's just say that you just grabbed the three blog URLs for each one of the posts that gets syndicated out to the blogs, right. So blogger, Tumblr, WordPress, so you go extract now and you've got five supporting posts in this example, right. So now you're going to have five URLs from blogger five URLs from Tumblr, five URLs from wordpress.com. Right and now the same thing if your theme mirroring on with using press releases. So you got five press

At least as each press releases promoting a blog post one of those blog posts. Now you can take those five, press release URLs. And you can add those into a link building gig or you can embed gig or whatever you wanted to do. So yeah, that's what I'm saying guys is you can take them by the way, you can also create a, you know, the mirror pages on G site, I typically don't do it on a post level, just on a page level. But if I wanted to, if you really needed the additional push, you could always take wherever your top-level pages are on your G site, right, so you've got, again, mirrored, your top-level categories are going to have pages on your G site, and you can create child pages. They're not posts, but you can create child pages on your G site, and have each one of your posts now added as a child page on your G site. You can extract those URLs and add those to link building gigs. Then you order the link building games with keyword sets that are specific to that particular category or silo, that keyword theme that set Does that make sense? And so again, guys, yeah, you can and the same thing with press releases, you can work them right in there. Here's the thing on your G site. If you're going down to a post level and adding child pages on the G site as posts, right to whatever the category pages on the G site, then you can even take your content from your syndication network and iframe that into the G site page. Same thing with your press releases, right? So Can you imagine you don't even need any additional content is my point guys, you can take the G site page, just create the page, optimize it for the same keyword as the post on your site, right that you're trying to promote? And then you take all of the content that it's been syndicated to and mirrored on, including press releases, and you just embed all of that into that page on, which is essentially a post on your G site. And now you don't have you know, this massive amount of content. It's all that relevancy all through iframes. And now you've got a G site, page target, that you can just hammer with link building with very specific keyword sets for anchors that make sense and you can push a ton of relevancy into it that way. So

Anyways, hopefully, that answers the question. Anyone wants to comment on that before I wrap it up, Marco. Was that good enough? Not good enough. Okay. Very good. Those are great questions today, guys. So thanks, everybody for being here. We'll see you guys next week. Thanks, guys. Bye, everyone. Yep,

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Would You Create A Lead Gen Site To Optimize A Client Site That You Do Not Have Access?

By April

In episode 287 of our weekly Hump Day Hangouts, one viewer asked if the team would create a lead gen site to optimize a client site that you don't have access.

The exact question was:

also if I may, my client does not want me in their website to improve on-page would it be a good idea to do a site I own and send the leads to their landing page/ or only sell them the leads instead and concentrate on ranking my site?

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