Do You Need New Citations When Opening a Second Google Business Profile Location?

Opening a second Google Business Profile location can raise a common local SEO question: should we redo every existing citation to make the new location the headquarters? No. We do not need to replace or redo the citations for the first location. Instead, we build a new set of citations for the new physical location. […]

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Do AI Answers Replace Google Maps for Local Discovery?

Voice search and AI assistants are changing how people find local businesses—and optimizing for typed searches alone isn’t enough anymore. In this episode of The Local Marketing Mastery Podcast, I break down how conversational search works and what agencies need to do to help clients stay visible. You’ll learn practical strategies for optimizing content, strengthening

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How Voice Search and AI Assistants Change Local SEO

Voice search and AI assistants are changing how people find local businesses—and optimizing for typed searches alone isn’t enough anymore. In this episode of The Local Marketing Mastery Podcast, I break down how conversational search works and what agencies need to do to help clients stay visible. You’ll learn practical strategies for optimizing content, strengthening

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How Do We Reassure Clients About Google AI Mode Without Sounding Behind?

Google AI Mode has clients asking a fair question: “What are we doing differently now?” The honest answer is that good SEO work has not suddenly been replaced by a pile of new tricks, acronyms, or content-generation apps. We still need strong on-page SEO, clear site structure, useful pages, and real proof that a business

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