Most people treat lead gen sites like local business sites—but they’re not the same, especially when it comes to getting noticed by language models (LLMs). In our latest Semantic Mastery session, we broke down why timing, monetization, and domain strategy matter more for lead gen, and how to avoid sinking money into assets that never […]
Optimize Lead Gen for LLMs Like a Pro Read More »
Most people wonder if posting on Google Business Profile actually moves the needle—or if it’s just busywork. In this episode of The Local Marketing Mastery Podcast, I break down when GBP posts matter, how to use them the right way, and the impact they can have on client results. You’ll walk away with clear strategies
Should I Post Regularly On My Google Business Profile? Read More »
Negative reviews happen—it’s what you do next that counts. In this episode of The Local Marketing Mastery Podcast, I share the exact strategies we use to respond in a way that protects reputation and even turns critics into opportunities. You’ll get practical tips to defuse bad feedback, build trust, and use reviews as a growth
How Do I Respond To Negative Reviews Without Hurting My Reputation? Read More »
Most local SEOs overthink location page titles, stuffing cities and services at the front like it’s still 2010. That’s not how users—or Google—read them. The smart play is simple: lead with the brand, then the service, then the city. It mirrors how Google formats business profiles and instantly builds trust with visitors. Get that order
Google’s Secret to Winning Local SEO Titles for Location Pages Read More »
Backlinks are still one of the biggest levers for rankings—but not in the way most SEOs think. The real question isn’t if links matter, it’s which links matter: does traffic to the linking page carry more weight than metrics like DR or DA? In this guide, we cut through the noise and show why relevance
The Truth About Backlinks: Traffic vs. Relevance (Traffic, DR, & More) Read More »
Most people treat Google Business Profile rankings like a mystery, but the truth is Google gives us the blueprint if we know where to look. It’s not just about filling out the profile—it’s about proving that the business is real, consistent, and trusted across the web. In this guide, we’ll break down the key factors
Master GBP Rankings: Key Factors You’re Missing Read More »
