Hot-linking Google Maps images used to be a clever way to borrow geo-relevance and authority—but unstable URL patterns and CDN rotations have made that tactic unreliable. Many of the new image paths break without warning, leaving you with dead embeds and no SEO benefit. Our recent tests show that clean site structure, fast pages, and […]
Should You Use Google Maps Image Links Instead of Uploading Photos? Read More »
Does responding to reviews really help your clients rank better—or is it just good customer service? In this episode of The Local Marketing Mastery Podcast, I dig into what Google actually pays attention to and how smart responses can improve visibility and trust. You’ll learn simple, repeatable strategies to turn every review into a ranking
Does Responding To Reviews Help Local SEO? Read More »
How many reviews does it really take to rank higher and outrun competitors? In this episode of The Local Marketing Mastery Podcast, I break down the data, patterns, and strategies behind review volume—and how to use it to dominate local search. You’ll learn how to build steady review growth that boosts visibility, drives leads, and
How Many Reviews Do I Need To Rank Well Locally? Read More »
Google Sites give us something most client websites don’t: full control. When a main site is slow, cluttered, or locked behind an unresponsive webmaster, we mirror it onto a Google Site and use that version as a clean, structured wrapper. This lets us fix architecture, tighten internal linking, and push aggressive link building into a
What Makes Google Sites So Powerful for GBP Rankings? Read More »
When map results drive most of your revenue, your link strategy needs to match that reality. Our testing across dozens of local campaigns shows a clear pattern: geographic relevance moves map pack rankings far more than traditional topical links. Topical authority still matters—but if your business depends on Maps visibility, you should prioritize links that
Does Link Building Change When You’re Only Targeting Maps Rankings? Read More »
Branded web 2.0 blogs are one of the safest places to publish supporting content without cluttering or weakening your main site. Instead of creating extra pages that compete with core service or location pages, we move that supporting material off-site—where it can build topical authority, strengthen brand associations, and serve as a controlled link-building asset.
Should You Reuse Content When Creating Branded Web 2.0 Blogs? Read More »
