Do reviews from sites like Yelp and Facebook really help your clients rank better on Google—or is that just another SEO myth? In this episode of The Local Marketing Mastery Podcast, I break down how third-party reviews actually influence visibility, trust, and lead flow. You’ll learn what really matters, what doesn’t, and how to use […]
Do Reviews From Sites Like Yelp Or Facebook Affect Google Rankings? Read More »
Press releases used to be a quick win for map rankings, but those days are gone. Today the strongest results come from a balanced mix of semantic links, premium + supporting press releases, and steady brand signals that reinforce who you are, what you do, and where you operate. This post breaks down how we
Links vs. Press Releases: Which Is Better for Map Rankings? Read More »
There’s no universal answer for how far a strong Google Business Profile should rank — but there is a reliable baseline that works for most local campaigns. By using a consistent measurement grid, adjusting for density and competition, and accounting for whether the business is a storefront or service-area model, we can quickly understand what
What’s the Minimum Map Pack Coverage for a Well-Optimized GBP? Read More »
Agencies often worry whether a white-label link provider can keep up as they scale—but in most cases, capacity isn’t the real bottleneck. With a dedicated operations team and systems built for recurring link campaigns, we can easily absorb normal onboarding waves of 10–15 clients at a time. In this breakdown, we clarify how capacity works,
Do You Cap Clients for White Label Link Building? Read More »
A messy URL structure isn’t a long-term problem — as long as you fix it the right way. With clean 301 redirects, updated internal links, and a tidy sitemap, you can restructure URLs without sacrificing the link equity you’ve already earned. This guide breaks down the safest, simplest process to overhaul bad URLs, preserve rankings,
Can You Fix an Incorrect URL Structure Without Losing Link Juice? Read More »
You can grow review volume fast without tripping Google’s wires—if you stop trying to game it. In this episode of The Local Marketing Mastery Podcast, I break down compliant review systems: timing the ask, channel mix (SMS, email, in-journey prompts), storefront vs. service-area nuances, healthy velocity, review diversity, and responses that build trust. You’ll get
How Do I Get More Customer Reviews Without Breaking Google’s Rules? Read More »
