Should you run Google Ads alongside local SEO—or is that just burning budget? In this episode of The Local Marketing Mastery Podcast, I break down when Ads actually complement local SEO, when they don’t, and how to use both without cannibalizing results. You’ll get practical tactics to boost ROI, accelerate growth, and give your agency […]
Should I Run Google Ads Along With Local SEO? Read More »
Local SEO and Google Local Service Ads solve different problems—and confusing the two costs agencies leads. In this episode of The Local Marketing Mastery Podcast, I break down how each works, where they overlap, and when to use one, the other, or both. You’ll get practical strategies to maximize lead flow, set the right expectations
What’s The Difference Between Local SEO And Google Local Service Ads? Read More »
Proximity is one of the strongest local ranking factors—and it’s also the one you can’t fake. In this episode of The Local Marketing Mastery Podcast, I break down how Google uses location, what you can and can’t influence, and how to compete in crowded markets anyway. You’ll learn practical strategies to improve visibility, win better
How Does Proximity To The Searcher Impact Rankings? Read More »
Do call tracking numbers actually hurt NAP consistency—or is that another outdated fear? In this episode of The Local Marketing Mastery Podcast, I break down when call tracking makes sense, when it doesn’t, and how to implement it without damaging local rankings. You’ll learn practical ways to track ROI, maintain citation integrity, and scale your
Should I Use Call Tracking Numbers, Or Will It Hurt Nap Consistency? Read More »
When multiple pages from the same site show up for the same keyword, rankings usually suffer. Many people assume BrightLocal is the go-to tool for finding these competing pages, but that’s only part of the picture. BrightLocal can confirm a problem, not diagnose it. In this post, we explain why we start with a site
Do We Only Use BrightLocal to Find Competing Pages? Read More »
Even though topical relevance is a core SEO principle, real-world results don’t always look that clean. Plenty of sites rank with backlink profiles full of paid placements and general-interest links that seem only loosely related to their niche. That doesn’t mean relevance is broken—it means links serve different purposes. In this post, we break down
If Topical Relevance Matters, Why Do Sites With Irrelevant Paid Links Still Rank? Read More »
