Getting featured by AI models isn’t random—it’s structural. In this episode of The Local Marketing Mastery Podcast, I break down how LLMs like ChatGPT choose sources and what you need to do to make your content eligible for inclusion. You’ll learn practical strategies to optimize for AI-driven visibility, reinforce authority signals, and position your agency […]
Optimizing for ChatGPT Search: How LLMs Choose Their Sources Read More »
Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways
The Science of “Brand Mentions”: Why Unlinked Quotes Matter Now Read More »
When you’re only handling off-page SEO, phone numbers seem like a small detail—until they start breaking attribution and muddying results. Using different numbers across citations, PR, and listings can confuse customers, fragment lead tracking, and make it harder to prove what’s actually working. In this post, we explain why consistency matters, how call tracking should
Using a Different Phone Number When You Only Manage Off-Page SEO Read More »
Press releases still get talked about as a link-building tactic, especially when people notice links fading or disappearing over time. That leads to the wrong question. The real issue isn’t whether press release links last—it’s whether links are even the primary value of press releases in the first place. In this post, we break down
Do Press Releases Still Work for Link Building When Links Fade? Read More »
The tools you use to build a site matter more than most people realize. Platforms that once felt convenient can quietly introduce speed, code, and indexing problems that make ranking harder over time. Lately, we’ve seen this firsthand with sites built on heavy builders—and switching platforms hasn’t always solved the issue. In this post, we
Must-Have SEO Tools for Building Sites in GHL vs WordPress Read More »
One of the easiest ways to overcomplicate local SEO is by building the wrong location page structure. Some sites try to rank everywhere with a single “areas served” page. Others create dozens of thin city and neighborhood pages that split authority and never perform. The real question isn’t how many pages you can build—it’s how
Individual Location Pages vs One Areas Served Page: Which Works Better? Read More »
