Most people talk about citations but don’t actually understand how they work—or why they matter. In this episode of The Local Marketing Mastery Podcast, I break down what citations really are, why they’re critical for local rankings, and how to use them the right way. You’ll learn proven methods to boost visibility, build trust, and […]
What Are Local Citations And Why Are They Important? Read More »
Can your clients rank in multiple cities—or are you wasting effort trying? In this episode of The Local Marketing Mastery Podcast, I break down what actually works when expanding into new service areas and how to dominate multiple map packs without spreading your campaigns too thin. You’ll walk away with clear, proven strategies to grow
Can I Rank In Multiple Cities Or Service Areas? Read More »
How many H2 headers should you use on a location page? It’s a question we hear all the time—and the answer might surprise you. In our Semantic Mastery session with Bradley Benner, we explained that the number of H2s doesn’t matter. What matters is clarity: how well your page tells both people and search engines
Do H2 Headers Matter for Local SEO Success? Read More »
Most agencies overlook one of the simplest ways to dominate more keywords: subdomains. Using subdomains to separate services or topics can boost rankings and build domain authority faster. In this post, we break down Bradley’s method, show clear examples, and give you a step-by-step plan to test it yourself—without overcomplicating your site or risking penalties.
Dominate Keywords with Subdomains Read More »
At Semantic Mastery, we don’t believe in trapping clients with SEO contracts. In a recent talk, Bradley Benner explained why long-term agreements often create more problems than protection. Instead, we run services on a simple rule: if our work helps, you’ll keep paying for it — if it doesn’t, you can stop. This pay-for-performance, month-to-month
Why SEO Contracts Are a Bad Idea Read More »
Scheduling chaos kills productivity — especially when no-shows and tech issues pile up. In this Semantic Mastery walkthrough, Bradley Benner breaks down how we automate appointments inside High Level to keep calendars full and clients showing up. You’ll see exactly how we confirm bookings, send reminders, prevent conflicts, and where it actually makes sense to
Master Appointment Automation with High Level for Local SEO Read More »
