Search isn’t keyword-first anymore—it’s entity-first. In this episode of The Local Marketing Mastery Podcast, I break down how Google’s shift toward entities and the Knowledge Graph changes the way local SEO should be executed. You’ll learn practical strategies to strengthen entity signals, build clearer associations, and position your clients for better rankings in a search […]

Google’s AI Overviews aren’t something you “hope” to get featured in—they’re something you structure for. In this episode of The Local Marketing Mastery Podcast, I break down how to create AI-friendly summaries that increase your chances of being pulled into AI results. You’ll learn how to structure content, reinforce entity clarity, and position your agency

Zero-click search isn’t coming—it’s already here. In this episode of The Local Marketing Mastery Podcast, I break down how to win visibility and generate leads even when users never click a blue link. You’ll learn practical strategies to optimize for map packs, AI answers, and entity visibility so your agency can drive results, prove value,