Content, Scheduling, And Linking Of Properties To Syndication Network

By April

In episode 252 of our weekly Hump Day Hangouts, one participant asked about the content, scheduling, and linking of properties to a syndication network.

The exact question was:

I have a basic knowledge of the big syndication and IFTTT picture, and how it works, but still have a lots of gaps in my understanding which I hope you can demystify for me. 1. Would it be best to syndicate just my own posts and curated posts to my syndication network, or would it be better to also include other related RSS feeds? 2. How long should my content be (an article or article curation approximation)? 3. How regularly should I post to my syndication? 4. How many back links to my properties should my articles contain? 5. Is the main purpose of syndication for driving traffic or gaining back links? 6. Are my syndication properties likely to get banned?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 255

By April

Click on the video above to watch Episode 255 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Now I think we are live.

Adam: Alright. Hey everybody, welcome to Hump Day Hangouts. This is Episode 255. This is the one where I fake the funk and pretend I'm not getting a cold and just smile. So we're going to get into it here in just a minute. I think maybe they'll guys gonna be showing up, maybe not. We'll give them a minute. And we got a couple of quick updates to talk about. And then we're going to get into the questions and all that. So first of all, just want to say thanks for being here. Whether it's your first time or maybe it's your 250 fifth time, actually, that'd be pretty awesome. If someone here has watched most of these, let us know on the page. I'm really curious because I know we've had people watching us for years. So anyways, back to what I was talking about another way Just let me interrupt you, God bless anybody that's watched us 255 hours, 55 hours of your life with us. Let's I'm gonna start up top. Bradley, how you doing today?

Bradley: I'm good man. Happy to be here. kind of excited because, you know, POFU Live events coming up in a few weeks, like two or two and a half, something like that. And I'm pretty excited about that. So…

Adam: Good deal. Chris, how about yourself?

Chris: Doing good. Just looking for an improved flight to Denver.

Adam: Yeah, I was about to say, you know, this is a natural lead in anyone who's coming to POFU Live or if you haven't yet go to pofulive.com and grab your tickets. Like Bradley said, You got two and a half weeks, and then make sure you've got your tickets. But even if you do that, make sure that what happened to Chris doesn't happen to you. So Chris, what what's been going on?

Chris: Well, another airline went bust pretty much but like, if the book was the right agency, you get like, the money refunded immediately. And, yeah, it's now time to look for a better flight.

Bradley: So you got caught up in that British company travel agency that got like 600.

Chris: Company, it's a condor.

Okay. So that's crazy, by the way, man. Well, at least they refunded it to you. So

Adam: That's the good news. Let's see.

Chris: We live in Europe. What's that? We live in Europe? Not in the US.

Adam: Yeah, you got refunded? All right. Well, before we get into it, you know, we did touch on POFU Live real quick. Tomorrow, I'm going to drop the link but tomorrow, Bradley, that's tomorrow in the webinar. Yes at 12pm. Eastern that losing my mind here yet. Tomorrow, we're going to have a webinar, we're going to be talking about POFU Live, but then also, of course, about hopefully live because we think this is important. I mean, there's a reason we put on our shirts. There's a reason when you come to POFU Live you get a coin, that although the design changes, just a poke you on there, and what it's about, you know, it's something we really actually believe in I have a feeling Chris is about a There we go. Let's see it. So there's Christmas coin from last year. So what it's about, you know, and how you can use that to you know, get really what you want and that doesn't mean just like you know, doing whatever it takes screw and everybody over anything like that, you know, it's about you know, I don't have a prepared statement about this because it's different for everybody. And that's part of what this is about is finding out what it means to you.

When I first heard it, actually, I was like, I don't know, the term kind of seems weird to me. And then I sat down and thought about it. I was like, I like that it's different for everybody what Bradley, what his POFU is is not the same as me, Hernan, Chris, Marco. And I think it's really cool to talk with people about what it is you want, what you want to get how you're going to get it. And then you know, laying out the steps to get you there. So that's not all of what the webinar is going to be about. But I did want to talk about whether or not to come to life. I think that this is really interesting and really powerful. Just exercise for you to really think this through and be like, what is it that I really want? Yeah, how am I going to get there? And then how can I provide things of value to other people that help get me there as well?

Chris: So I'm trying to say people actually going to learn something and not just be invited for a pitch fest is one of those live events.

Adam: It's just going to be non stop offer or no, yeah, POFU Live is awesome. You know, as far as getting going to be live. You know, it's about learning, it is about finding out about what other people are doing. And it's about networking. I mean, those are three huge powerful areas. We, of course, look forward to meeting you and helping you however we can, while we're there, you know, I think last time how we price that few hours every day just talking to people find out what you're doing answering questions, you know, it doesn't have to be related to it, if we got the time, you know, we're going to help you but then forming that connection with the other people was really cool between the attendees.

Bradley: And I also just want to add that, you know, it's my partners and I, who are Semantic Mastery, right? There's, there's five of us come from all different parts of the world. We each have our own separate businesses Apart from this, and so we've all and you know, we've been together for six years now. And so, you know, we've all got a lot of experience that we've accrued, individually as well as collectively. And I think that's kind of really what we're trying to impart with both who live is in the position of fuck you which is what you know, it's kind of a joke, but at the same time it is very much very serious in that, you know, I've learned over the years as well as I know my partners have, that. It's not just about making money or having a business, you know, it's about really living the lifestyle that you want in the way that you want working with the people that you want, or on the projects that you want. And I know that sounds kind of like Pollyanna or whatever, like, you know, but it is something that you should be striving for. And I understand somebody just starting off might not be in a position like that, but you should be working towards that position. And that's really what we want to convey at our live event is trying to help people and we do this in the mastermind as well, but it's not quite the same as being live with everybody in the same room where that energy really kind of is contagious. If, if I may, you know but you know, it's about just being able to kind of help people into almost on an individual level to really develop their path to POFU right. And how to achieve that, and through all of our experience, you know, we kind of try to provide insight on how to get to that point and processes, right because it is a process, it's not something that's just going to happen not going to come to POFU Live, you're going to go home and you're going to be at your position of Fuck, he was not going to happen, just so you know, but it will give you the tools and the resources and kind of the path to follow to help you to get to that point. So

This Stuff Works
Adam: definitely so I just put the link down. You know, if you're watching the replay, I guess it's another good reason to watch live. You know, it's going to probably be too late unless you see this maybe on early Thursday or late Wednesday. But if you're watching live, you can check out the link we just put down there. Go get signed up, come check it out. See if it's for you. If not, you know nothing else you are certainly going to walk away with a little bit better idea about what POFU is maybe what that means to you and how you can start moving things in that direction. So real quick to wanted to say oh, no, this is cool. I got one. I think POFU was brought up today in the mastermind wasn't I'm not gonna say who it was. But one of our mastermind had a really good post showing some results, or I should say bad, I don't know, bad results from a client who had said, Hey, you know, I want to do some SEO stuff with you, but I'm not sure. And then the guy said something like, you know, this guy pitch me social media for a much lower cost than what you're quoting me. And then they see the traffic mastermind member got the traffic graphs of what happened after this guy did the work. And then the client comes back to him and says, Yeah, I'd like to do SEO, I think that's actually going to work out for this guy trashed my stuff, but I'd like to do it for less money. And well, and you know, that that's tough, and it happens people but what the mastermind member said was, you know, Hey, take a hike, you know, get out you're not my ideal client, you're not gonna, you know, I'm not going to provide you value if because clearly, you're going to just be a pain in my ass, and you're not going to provide value for me. And then the last thing on his post just said, you know, so I really got a kick out of that, but that's part of what it is, right? Yeah, our mastermind member wasn't telling the guy you know, I'm gonna, you know, do whatever I want with your SEO do this. You just Hey know you know what part of his position fuck you is I don't want to work with people like that you tried to pull one over on me I'm walking away and doing what I want to do.

Bradley: Yeah go Good luck finding somebody else you know what I mean like Best of luck to you it's not about being a smart ass but it's like you know you had your opportunity you fired me for what the cheaper option that ended up trashing your traffic and now you want to come back and ask for negotiate a lower price now thanks see you.

Adam: Definitely so that was awesome made man-made my morning that was good to see but also if you are interested in joining the mastermind You can find out more at mastermind dot Semantic Mastery calm. That's definitely for people who are already got some clients that are already rocking and rolling. We help people grow you know, if you're wanting to start getting your agency going or if you've got a business and you want to start to grow that we can certainly do that as well. But the very first thing we always recommend you do especially if you're new to Semantic Mastery go grab the battle plan. All right, we lay things out step by step in there with what you should do what you need to get done, you can find out more about that at battleplan.semanticmastery.com. And last but not least, head over to the YouTube channel after Hump Day hangouts or if you're watching on YouTube, hit the subscribe button. Stay up to date with these as well as all the other questions that we answer there. And lastly, we always tell people to get things done, save some time, outsource, do what you can go to MGYB.co, that's where we got the done for you services, right? That's links embedded press releases syndication networks, always drives stacks all sorts of good stuff over there. So please do that. We tell our mastermind members to do that as they're trying to grow their businesses tell people doing projects to do that we use it ourselves. So good stuff going on over there and I know that there's more stuff coming out got the heavy hitter packages for me but we got new packages for links. So definitely go and check that out. Alright guys, anything else you can think of before we hop into it?

Chris: Yeah, you forgot one thing. Everybody who is coming to POFU finally get the opportunity to kick Bradley off of spot number one for what was that from the ranking board? How loudly well we gonna race Bradley

Adam: Ah, that's right yeah, well you've got to beat him know so I mean yeah POFU Live if you got a VIP ticket going to come go-karting with us and have well-had drinks after the go-karts don't drink before they won't let you on the track and then it's going to be a fun championship. Actually, I ride ATVs not go karts, so i'm not i'm not i'm not making any claims on who's going to be forget Bradley might just go across the track, you know, bring your a games I'm saying.

Bradley: Alright guys, let's do it. Alright, cool. Yeah, that's gonna be funny because those are like racing cards too. So it's gonna be fun. Let me grab the screen and we'll get into the questions that are here. Marco was not here today guys because he he took a week off. He hasn't had a vacation in many years. So he took a week off and so he deserves it. So that's why he's not here today.

This Stuff Works

Can You Recommend Some Basic Tips About Website Building?

Let's get started with looks like Mike says hello everyone, can you please share some basic tips about website building? I think to create a website using WordPress plus element or do you have any favorite plugins, my must have plugins or just share the most important tips about website building. What are the basic steps of it? Thanks. Well, that's a long type of question. You know, it's going to there's a lot of variables that go into that and everybody has their own choice of favorite plugins and that kind of stuff. I first of all, just want to clarify that I try to keep my we actually had a thread about this just recently in the mastermind I think just this week, actually, one of our mastermind members was asking that he was going to take a stab at WordPress, I think it's anyways, uh, and so there's a few people that have chimed in, obviously with their own recommendations for their favorite plugins and that and so it's going to really vary depending on you know the individual and what you're trying to accomplish. What I would recommend though, and this was my answer in the mastermind was that you know, I try to keep my WordPress installations as light as possible as few plugins as absolutely possible because plugins tend to make them websites the sites load slower there's also constant you know, conflict issues that happen when there's updates that happens often actually and it's kind of a pain in the ass. And so, you know, again, I try to run my WordPress installations as light as possible, which means uses few plugins as possible. That said, I have a few that I use pretty regularly for SEO plugin, I use the ultimate SEO plus or SEO ultimate plus plugin, I should say, which is Jeffrey Smith. And by the way, I'm also going to suggest this soon, very soon, the there's going to be an updated kind of a version three of pro version SEO Ultimate Plus Pro version of that plugin coming out, which is, in our opinion going to the best SEO plugin. But also, he's got the best on page SEO training course we've ever seen so much so that we didn't create our own because we always point people to his and it's called SEO boot camp. So if you go to Semantic Mastery and I don't know more Adam, if you want to drop the link, but SEO Canada, excuse me Semantic Mastery com slash SEO boot camp. That is Jeffrey Smith training for on page stuff and he goes through you know how to build a site properly how to do on page key you know how to do keyword research and how to do Semantic optimization for the pages. And I mean, it's just incredible what he's been able to do with on page stuff to reduce the need, or at least to reduce the requirement of off page SEO. Like he's taken out some really big sites outrank some really big sites with basically just on page little to no backlinks at all. It's really, really incredible. So if you implement or apply his On page training with like our off page methods which are you know the drive stacks and the syndication networks and link building to those and all of that stuff you can get incredible results which is what you know we prefer to do. So as far as plugins and like I said SEO ultimate plus the pro version is coming out soon. We can't give me an exact date on that but it is coming out soon.

I didn't I use some basic plugins like a caching plugin, I still use w three total cash. I know there's a lot of people like to use other types of caching plugins. I always use disable comments, easy SSL to Fort you know, which is helps set up the HTTPS or secure socket layer. You know, those are a few simple three one redirects is another one, you know, there's just a handful of plugins that I use on a consistent basis a contact form plugin, depending on what you know what whether you're trying to generate leads or what is really going to determine what type of contact plugin that you use. What I tend to do now is use thrive themes I like using Thrive Themes I know you mentioned element or so that's fine. Why I like Thrive Themes is because they have a whole bunch of well themes, but they also have plugins that integrate seamlessly with their themes. So most all of the plugins that I need can be you know, are provided by thrive so I don't really you know, there's never any conflicting issues when they update a theme. All of the plugins work seamlessly with that theme update if that makes sense because they're all from the same developer. And so that's why I've really started going to just using Thrive Themes. And again elements are might have their own plugins sweet. That's fine. I don't know enough about it to be able to determine and I'm not saying outlet thrive is better than element or I'm just saying that's what I use because most of the plugins are available that I need within throughout the thrive suite or thrive package of plugins and themes, as well as landing page builders like you know, I still use Click Funnels a lot because I've gotten really good at it over the years, but you can develop landing page is very similarly that like you can within Click Funnels within drive because it's drag and drop page builders I'm pretty sure element was very very similar to that plus they have a ton of landing page templates and all kinds of stuff so those are all things that just make site builds a lot easier, more efficient. And again, I don't recommend mixing and matching a whole bunch of different developers or theme plot or plugin developers and things like that because that's where the conflict issues arise.

Also, one thing I want to stress I can't stress enough guys is when you're going to build any site but especially WordPress, make sure you have a really good host. Don't use these budget hosts like Hostgator and or GoDaddy hosting or anything like that because you will regret it. There is no doubt you will regret it they are a pain in the ass to work with your site's will load slowly there are issues that arise all the time-bandwidth issue issues, typically your the IPS the servers are way overcrowded. So you can be mixed in with what you call like a bad neighborhood right? Which is where your site is on the same IP as a lot of really spammy sites that just know that but if you have problems a lot of times the support is slow or non-existent. So we always recommend getting a really good host my preferred host has been for years Liquid Web. But there are other ones out there as well just go with a good host pay a little bit more money for your hosting provider and it will pay off in the long run. Trust me when you come on.

This Stuff Works
Adam: Yeah, I've got a few more to I totally agree with what Bradley said about the hosting regardless of where you're at. Make sure you have some sort usually it's via plugin do some sort of backup. I use me like MainWP and what I forget what exact service they have. But I use that to make sure everything's kept up to date put a lot of this stuff on autopilot. Click Funnels is another big one I like basically just because but if you're using a theme and doing landing pages that way, that's fine. Don't worry about it. And then before you even do any of this, start looking around at websites you like this is for like the planning phase. And you can use something like built with dot com i think is URL. And you can enter URL on seeing a lot of times, especially if they're on WordPress, like maybe what some of the frameworks they're using are or some of the other tools they're using and then use that start planning out what you're going to do. And I say this fully from my own experience, lack of planning makes building sites such a pain in the ass when you start having to kind of patch things together. And then you are you realize you, you know, left out one area, you can literally draw some of this stuff out on with pen and paper, maybe do some design stuff, write down what plugins you're going to need and then maybe even sketch out like the silos how you're going to organize the content and get that stuff done ahead of time. And I know there are people that do this it's been several years since I've really actually built the site from the bottom up but putting together some spreadsheets for this stuff will save you so much time. Yeah.

Bradley: Yeah, mapping it out to I mean, like, like you said, even just doing a kind of a visual. I mean, like my Snagit skills, right, which is just kind of developing out like kind of a visual sitemap as to how you're going to build the site depends on your category, like hierarchies and all that, if you're just starting out, you probably don't need to worry about any of that stuff really just learned about WordPress itself. Play around in there. But as as Adam said, backing it up is important to a lot of good hosts will have automatic backups for you anyways. So that's another reason to have a good host. But yeah, I agree. WordPress is a bit of a beast, you know, if I, if I could never build another WordPress site, again, I would be all too happy. But it's kind of a necessary evil. You know, so it's something that you just have to learn over. And, you know, so I've learned it over the years. And I know that I try to stick with one particular type of theme developer and get really good with that. Because if you jump from theme developer to theme developer to theme developer, every one of them has their own nuances and the way that they you build sites and build themes and are customized the themes, excuse me. And so it's it becomes a constant learning curve. And that's why I prefer to stick with one type of theme developer, and then use that because then you get really good, really proficient with that particular developer and it makes it so much more efficient to build sites and the correct you know, make repairs on sites and fix things when they break and all that kind of stuff. So that's a good question. Now.

Do You Offer A Website Building Service?

The next one says, or I guess it's kind of a follow-up. He says, I know it's a big subject, maybe you can suggest any good course about it, or do you offer website building service? No, we do not. As I said, I don't enjoy building websites at all. I do it. I do it for clients, mostly for, you know, optimized for lead generation and stuff. But it's not some sort of service that we provide. As far as like I said, SEO boot camp is your best on it's not necessarily just a WordPress training. It's more about how to do on-page optimization, the hands down the best way I've seen. So I would recommend SEO boot camp if you want to learn about on-page optimization, but you can a lot of the times you can get from whatever theme developer you're going to be purchasing. If it's Elementary, then so be it. I'm sure they've got tons of tutorial videos on how to customize how to use their different plugins if they have plugins or how to use the different theme options and how to set and, you know, customize them and all that kind of stuff. So most good developers and I know I've heard elemental before, so I'm pretty sure it's a good developer, are going to have a lot, you know, an extensive library of tutorials and you know, on how to how to use their stuff. So that's, that's really key, just don't go Don't make the mistake that I've done over the years, not so much for the last several years. But when I first started out, I would go buy those themes, the new themes, new, bright, shiny themes that were being offered on JV zoo, and things like that all the time, because they were inexpensive, and they looked really cool and all that. But the problem with those is, a lot of times developers don't support those, they just do a big launch, they take your money. And then you know, a year year and a half down the road, the themes no longer work and you can't get any support for them. So you end up having to switch an entire website to a different theme anyways. So stick with the themes like element or, for example, the theme developers I mean, or thrive or something like that. That's been around for quite some time. Okay. Good question.

This Stuff Works
Adam: Well, I just for that I also pointed him towards the Facebook group. I think that's a good place you could ask I think some people there are services out there some good ones I think Hernan used one. Anyways, but join the Facebook group asked that question about courses and services for building out sites. And I'm sure you'll get some at least some ideas if not some solid recommendations.

Bradley: Good. Thank you.

What Are Some Chrome Extensions That You Use?

Okay, so the next one says, Hello, everyone. I'm new here rapid-fire questions first, what are all those Chrome extensions that you use? Well, there are various and some of them are just for show No. Lastpass book X marks which is like my bookmarks, that one's a color grabber or it's called colors yellow, but that's just so I can you know, if I've got a match of color when I'm creating something, then I it just tells me what you know, what do they call it, the hex value of the color is or whatever, so I can match that up. I've got bit link, which just does short. You know, a lot of times when I'm taking notes on stuff that I'm researching, I'll just grab the URL and this creates a short link. That's pocket. So it's like another like a that's a content bookmarking site. So we use it on our syndication networks, actually our IFTTT, syndication networks. So I actually use pocket to kind of grouped content together for things that are useful for me. That's Google Tag Manager, tag manager or tag, excuse me, Google Tag Manager tag assistant, which helps you to figure out if you've got your tag manager tags set up correctly on landing pages and conversion, tracking remarketing pixels, all that kind of stuff. So that's, that's something I use a lot. That's my Google Hangouts plugin. I've just I've got a ton of stuff up here, guys.

This is a really cool one. This is called link gopher. And that one's great if you're trying to extract all the URLs of a web page. All you gotta do is against called link go for Chrome extension. All these are free, I believe. But that's really good because you just click that and it was open up in a new browser window or a new tab, essentially, with all of the URLs just all in one place on that, you know, basically line by line with different you on URL on each line. So it's great when you're trying to build, you know, like, Link target lists and things like that. So those are always really good. I mean, I could go on and on and on guys, but that's I've got, you know, just a bunch of stuff on here that I use pretty regularly and that's why they're up there. Some of them are really I don't use that much anymore. Like that's an email address Finder.

Open Graph preview they have for social media posts and things like that. But anyway, I've given it gave you a few of the ones that I use most often. Like, one thing I want to recommend, though, is don't, you know, might look like I've got a lot of them but one of my still got up there is Webinar Jam and we haven't used Webinar Jam in forever. I could probably get rid of that. One is you don't want to like I know that some make sure it's a trusted Chrome extension because a lot of times if it's something that's rather new, they can cause like issues with you. Browser or make stuff not work properly. And so just keep that in mind very much like what I was talking about WordPress stuff. If you if you're trying out a brand new extension that doesn't have much of history, just be aware that it could cause funny things to happen while you're browsing. So look to see if they've been around for a bit.

What Is The Big Difference In SEO And Local SEO?

The second our guest and next thing was Oh, second question is, what is the biggest difference between SEO and local SEO? Well, there's really no difference except that local SEO Well, I guess there is a bit of a difference. A lot of the same principles apply to both. However, with local SEO, a lot of times you're trying to rank also in maps. If you think about SEO, you know, search engine optimization, which I think is more than just ranking in search engines. I know the title is or the name search engine optimization, but I think SEO encompasses a lot more than specifically ranking in search engines now, right because it includes content marketing and what Marco calls is ART, right? Activity relevance trust, authority, all of these different things that going go into SEO to be successful in SEO. But the principles for both SEO and local SEO are applied to both of those, in other words, that the general principles apply to both the differences with local SEO, a lot of times you're trying to rank on a local level, right? for search queries that have local intent. Those are people that are searching for local businesses, like local contractor services, or, you know, restaurants near me or pet store in my town or my area, right and or perhaps even adding the actual local modifier. So those just consider it, like searches with local intent is local SEO. And because of that, a lot of the times you get maps involved, right Google Maps involved. And when you do that, then there's there's you know that that's, that's kind of a whole different division of SEO, if you will, where there's a lot of additional things that you can do for Google maps that you wouldn't necessarily need to do on an affiliate level right or a national or a global level or I mean, it could even be regional for that matter. My point is, is that a lot of the on-page optimization techniques, off-page stuff like link building and providing the relevant signals like I just talked about activity, relevance, trust, and authority, all of that applies no matter what your project is. But, um, local SEO can also include optimizing for maps, right? So that in for local search or searches with local intent, and so that can, you can add additional things in there, for example, you wouldn't want typically, you're not going to be optimizing a Google My Business profile for an affiliate site. I mean, I guess you could, but technically, people don't. I don't really see the value in that unless you expect to generate a lot of traffic from locally for an affiliate offer or something like that. But you've also got to worry about, you know, making sure that it fits within the proper Terms of Use for local, like Google My Business anyways. But again, you know, the same type of on-page principles are going to apply to both that type of a site like an affiliate site as well as to get better results for your local sites. So just keep that in mind. You know, again, maps are usually included with local SEO, whereas something that's not necessarily a local business where they're targeting a specific, you know, local area, then if you don't typically get maps involved and worry about the optimization, having to learn how to do optimization on that, that end of it. That makes sense. You guys want to comment on that at all.

This Stuff Works
Adam: No, Sir.

Bradley: Okay, moving on. Then.

Possible Reasons Why Organic Rankings Decline Despite Having RYS Stacks, Weekly Press Release, Etc.

Fitz is up. What's up, Fitz. He says, good agents. Thanks for this very helpful for him. It is appreciated. I have a client who's getting the smackdown from a competitor. That sucks. The organic went straight down. Like the cliff tourists jump off of Rick Rick's cafe in Jamaica, okay. I got them RYS plus a small boost started. Weekly press releases and a plan and plan a medium link building and 60 days site is over three years old. Did I miss anything? Well, if your site dropped, that you're working on, you know, is it that your site dropped? Or is it that your competitor, just all of a sudden outranked you like, or is it a combination of both? Because if your site drop that leads me to believe that there's probably an algorithmic penalty, and that's in play. So how do you determine that? Well, one thing you can do is look at the Search Console. If you have your site, you know, associated or attached to search console, then you can take a look at the manual actions and see if there are any manual actions. Now, that's not the same as an algorithmic action. But I would check there first, and I'm assuming fits that you know that already and you probably have and if it says no manual actions found, then there are a few things that you can do to determine if you're kind of an algorithmic penalty number.

Do a brand search, right and see if your money site. So the self-hosted website for that particular brand is the first URL to rank, right? If it's not if like, for example, I'm assuming it's a local business. So like Yelp, if Yelp outranks your money site for your brand search, then there's a chance that your is a good chance that your website is experiencing some sort of an algorithmic penalty. And that again, that's not going to show in Search Console is a manual action. So that's but that's it. These are some of the things you can do. Another thing you can do is search Google for the domain name. And see once again, does the domain name right number one, for the domain name search. If it doesn't, then there's it's very likely that it's experiencing a panel and algorithmic penalty of some sort. And if that's the case, if that's what you did, you know, find out discover then it's probably you know, either not it can be a combination on-page issues and or off pages or combination of both. Does that make sense? And so then you really have to analyze what I mean I always start with on-page First, take a look at the site, look at the structure of the site, the internal link or linking, excuse me, our pages or any of the pages over-optimize, do you have duplicate content? If you're using WordPress and you've got you're using in your posting and your you've got tags, do you have unique tags because unique tags on a post create basically a duplicate page of the same post if that makes sense? So that creates duplicate content, there's I mean, there's just a ton of things that you can do to determine on-page if you have issues. Use a we were just talking about this in the mastermind, again, use a web crawler a site crawler like Screaming Frog, for example, to look at the technical aspect of the site to see if there are any issues with broken links, URLs, duplicate meta tags or SEO titles, that kind of stuff. So Screaming Frog is a really good tool for crawling a site that finds potential issues with the sites, the site structure itself, then you can also

Again, look at the backlink profile. You know, everything that we teach fortunately has is about creating an SEO firewall and then doing all of the external link building to that SEO firewall. And that SEO firewall is Google properties and high authority third party sites that we can use to filter all of any, you know, anything nasty that we want to do externally, we can do to that and it basically launderers or filters, any bad bad juice or bad equity out and just pushes relevancy into the main entity, which is our asset or primary asset, right? So, again, if you're experiencing a significant drop, and it's not just that your competitor outranks you, all of a sudden, it's probably some sort of penalty, whether manual or algorithmic and there's like I mentioned a few different ways to look at it to determine if there's an algorithmic penalty. If it's manual, then you'll know it'll say so and search console and then figure out what is causing the penalty and try to remedy that. Fortunately, if it's an on-page thing that can be very fixed rather easily. And you know it after it gets fixed, you'll generally see improvement within a matter of a few weeks off-page, SEO issues are a bit tougher to clean up. And, you know, again, there it could be a million different things. But, you know, I've in the past, been very successful with actually disavowing links if I found really toxic links pointing to the site, although Marco would tell you not to do that if Marco was here, but since he's not, he can't read but what I'm saying, but he always said don't ever use disavow tool, but I've actually been successful with getting off-page penalties removed from disavowing links. So it's been a couple of years since I've done that because we don't I don't do off-page link building directly to the money site anymore. We do everything the way that we teach. So I haven't had the had to experience that but years ago, I would take on clients that already were experiencing issues and I would, you know, figure out their first do a backlink. Well, it's always on page first but then I would get to the off-page analysis and figure out what could be potentially causing problems. And then disavow, you know, bad links essentially. So, anybody wants to comment on that? Chris or Adam?

Adam: No. I'm good with that.

This Stuff Works
Okay. So yeah, I mean, again, I would start with on-page stuff first. Determine if it's an algorithmic penalty. If it's just that somebody that ranking you will then as far as the steps, yeah, put all the pieces together fits. That's key. We, you know, we talked about this right syndication network, RYS drive stack plus g site that is mirrored the mirror, you mirror the structure of those as the same type of structure that you have on your website. Then you can do press releases, which is kind of like a link building tool anyways, and additional link building to your SEO firewall, create an @ID page. That's what we call the entity loop. That's how you close that entity loop. You want to do all of that stuff when you put all those pieces together. Other than that's really when you'll start seeing significant results. But if you're experiencing a penalty, again, I would try to remedy that first before or while you're doing while you're building the other components, putting the other pieces together, I would work on trying to figure out in Lyft, you know, work on whatever is causing the penalties what I'm saying.

How To Create A Silo Structure For A Local Service?

So, the next question says, Mike, where's from Mike, he says, How to create a solid structure for local service, how to sort out the different service keywords with different city names. Can you please show a visual example of it? Thanks a lot. No, I can't. And the reason why is because we just went over this in the mastermind. Actually, for the last two mastermind webinars, the first master you know, a month ago essentially I did a basically a conceptual overview of of how I struck because we had a mastermind member asked this very specifically, if you're in the mastermind, you can go watch the previous two webinars that we've had the most, the most recent two webinars that we've had, and you'll see exactly what I'm talking about. If you're not in the mastermind. First of all, it's a lot It takes a while to explain how to structure all that stuff. Right? There are some interesting things that happen when you're trying to, especially for a surface area business, which is I think what you're talking about, which is where like, let's say a plumber, right, so a plumber that might cover, you know, an entire county and the county let's just for simplicity sake, say has four different, you know, town names or city names within the county itself. And they cover all four. What happens if you try to create a silo structure with services, and then try to optimize each service for each separate location, then you end up having a lot of times URL conflicts, because of you're trying to duplicate the same areas within different topics, topical silos, if that makes sense. or service silos, if you'd rather look at it that way. And it can be especially if you're using complex silo structure, which is typically how you would do it for a surface area business with multiple services, right? So the problem, it creates a problem. And I know I fought that for years, I would have to map sites out literally, that's what I talked about earlier, creating a visual sitemap of how you plan to build a site because it would take me a while to plan before I would ever start building to try to figure out how to reconcile potential issues or prevent issues from occurring when you have complex silo structure where you're trying to combine both topical plus location-based silos, very difficult to do without having a really solid plan. And what happens is if you end up changing your plan at any time, it can create a real mess out of the site in the siloed structures. So I kind of developed a way out of getaway around that. And again, I can't really go into detail here because it's a big can of worms to open up number one, and you also would probably need some visual aids to excuse me on to actually see what I'm talking about. But what I've developed in kind of did this out of necessity for a specific project was to create topical silos but then use tags as your actual way to create location, relevancy for each one of the topical silos or services in this case, and it's very, it's very unique way to do it and works very, very well. And combined with what we teach with the Google Sites, and the RYS stacks, for example, you can do some really incredible things. But again, you'd have to see it. In the mastermind. We talked about it very specifically. And just last week on the last mastermind webinar actually showed some examples. I'm kind of building that out on us on my newest website that is for my own business and sharing that with my with our members. So, unfortunately, I can't show you here, but just know that what I recommend is trying to keep to a simple silo structure if possible, which is just pages, top-level categories and posts and then you know, as because complex structures are just like the name says complex and they can become a nightmare to deal with overtime, unless you have a really solid strategy upfront. And so I recommend sticking with a simple silo structure, and then start thinking about how you can use Tags and Categories specifically to create the location relevancy with your posts in each topical or service silo, if that makes sense, right? Or come join the mastermind and then I can show you much more in-depth with videos and visual aids.

Adam: Yeah, I was gonna say to go head over to YouTube and just search for Semantic Mastery silo, and you'll get a lot of awesome videos with Bradley's drawings and, excuse me, some good explanations through to on some of these areas.
Bradley: Yeah.

Should The Nitro Link Packs Hit The Client Target All At Once?

So the next question is from Katie says, okay, boys, I just bought four natural link packages from MGYV and I'm super pumped. To see what these puppies can do a couple of questions I plan to use one pack per month for the next four months to boost my clients' site. Okay, the first question is should the link pack son of a bitch hate it when this thing does that mean back up again? Okay, so the first question is should the link pack hit the clients target all at once? example month one the link package would hit all the syndication networks Gsite PR advantage page links or is it better to blast the whole link package at a single main target and change the target each month IE month one hit only the syndication network month to hit only the press advantage page etc. If it's better to hit only one main target per month with the whole link package doesn't matter which order to hit them. No It really doesn't matter um, you know at six and one half dozen and another because the key with the link building packages is that you need to do them fairly regularly anyway, right because what happens is a lot of these links will end up you know, the pages that get created the content when during the link building process will fall out of the index over time, right. And so hitting something with a link building package, you can't it's not a one and done type of thing. Now you can stagger them out for example, you know what, if you were going to do you know, kind of direct all of your link building packages for to just the DR stack, for example, on month one, then you could do sent you to know, syndication network month to month three depressive Vantage stuff and that Id page or something like that, however, you work it out. If you wanted to stagger it out. The only thing that that does is it allows you to create kind of an ongoing process out of it. So you know if month one, if month one is a syndication network, month two is the DR stack and let's just say those, the only two things you're going to target. Then month three could be the syndication network. Again, month four could be the drive set, right so you can create a regular recurring type of campaign that's very logical

This Stuff Works
That way, but it doesn't really matter, you can hit everything all at once to just remember you want to hit your SEO firewall, not your money site, right? You do not want to include that as part of your URLs in the target URLs. That said, also remember what you're hitting with the link building packages to, right. So for example, if you're using like an @ID page, and you have, you know, that you're going to be link building to just remember not to directly link to your money site URL from that because that although it's an Amazon page, what I like to do is use an embed instead, right? So you iframe your money site into the @ID page, instead of having a direct link to it, if that makes sense. So that when you're hitting it with these links, you're not even opening the possibility of any negative you know, consequences of having a spam link package, which is what they are pointing to a direct URL back to your money site, if that makes sense. Using the embeds that's a different story right? So iframing and iframe stacking. And that's really what the whole entity loop is all about. It's about creating this iframe entity loop that surrounds or protects or creates an SEO firewall around your money site. But you can push all that relevancy into it through the iframe without an actual any links directly linking back to your money site except through like Google properties, for example, like drive stack properties. So that's the difference. As far as the way that I would personally do it. I don't think it matters. Either way. I'd love to hear Marco's opinion on this, but the way that I would do it is I would probably be split up, you know, do about whatever your total targets are, is maybe do half of the month one and half of the month two, and then month three, do the first half again, month 40. The second half again. And again, that's just to create kind of a regular recurring link building service out of it. And that's something that I also recommend guys that you build that into your budget when you're quoting a client or prospect, right, because those are all things that it's not a one and done you know, it's just like building or content marketing for that matter. It's something that should be done consistently and regularly so that you continually benefit from it. Right? So hopefully that makes sense.

If it is, is it better to hit one main target per month while the whole? Or does it matter which already hit them know? Like, is it better to hit the syndication network before the G site or vice versa? also want to buy the maps and the @ID page embeds? Should I wait till these four months of link packages are done? Well, here's a good idea, right. You can also buy maps or an ID page embed campaign. And you can also by the way you can create an iframe out of your Gsite, for example. So you can run an embed campaign on your G site, right? There's a number of things that you can do. So you can also link built use your link building packages to build links to your if your embed gigs, right, so you get your embed, report back and then you can submit your embed links to have link building sent to your embeds. So that's essentially like the pages that are created for the embed code where you've got your iframe GGMBR excuse me Google site, or your GMB map or your @ID page, or you can, you know, you can iframe your GMB website, for example, all of those things can be iframe into the content pages that are created for the embed campaigns. And then you can actually take that list of embed URLs that you get back and submit those as for link building target URLs, if that makes sense. So you can actually power that up as well. So you can do a number of things like I just try to vary things up consistently, but create a regular recurring type of schedule out of it, if that makes sense. Because here's the thing, you don't want to start building, like throw four packages of links at your all of your, all of your target URLs, entity URLs all at once, right or over the next four months and it stopped dead in its tracks because that'll look suspicious, right? That's all of a sudden you have all this link velocity, and then all of a sudden it just ends then that's not good. You want kind of keep your foot on the gas and keep steady at it if that makes sense. Alright.

The site is a couple of years old with a few decent rankings but competition is fierce. I'm hoping MGYB will help me show them who's the boss, so I can buy more links. Thanks. Yeah, again, I recommend just build out just like I recommended to one of the previous questions is build out all of those entity assets first, and then start systematically kind of on a regularly recurring schedule, powering up those entity assets right instead, so that you're constantly feeding back into it. And that's where the where you're going to get the most power.

Does The MGYB Press Release Have Same Features With Press Advantage?

Does your press release service in the MGYB store has all the same features as one directly from Press Advantage? it does right now, but in not, we were going to have a press advantage update webinar for the new features that are going to be rolled out was going to be Monday but next Monday the 30th but we had to push it back another week. And there are going to be some new features that are only rolling out if you have your own press advantage subscription.

Unfortunately, but I completely understand why it's for like, really some of the stuff that is coming as only if you have your own subscription, but for right now, yeah, everything that is available as a subscriber of with your own subscription package is available in MZYB. For example, can we add a retargeting pixel? Yes, if you contact support, you can, as far as I know, unless Rob's going to kick me for this, but now you should be able to because it's fairly simple to do if you have your own remark, retargeting pixel from Facebook, and it's for a particular organization and you're going to be publishing press releases for that organization fairly regularly. Then it would make sense to create the retargeting remarketing pixel. And that can actually be assigned to the organization page now so that all press releases for that particular organization have that pixel, you know, included with the press release, if that makes sense. So, so yeah, that's um, and do they include links for each release as they mentioned in the sales video from several months ago, do they include links? Do they include links for each release? Not sure what that means unless you're talking about, like getting the link reports, the distribution reports. Yeah, I'm sure you can request those if we don't, all right, I don't order through MGYV because I ordered you know, I've got my own subscription, but I'm pretty sure that you get the link reports, which you know, can be used to do whatever you want as far as daisy-chaining them together for the same organization to where you're basically press release stacking.

I think you can do that. I don't know I'd have to check on that. I'll tell you what, best thing to do. Contact support at MGYB dot CEO, and we can answer those questions specifically. Okay, I don't run the store so I can't answer them definitively. But you can ask us at MGYB [email protected] and we can get you definitive answers. Lastly, are the purge levels still present? Yes, that's one of the benefits or beauties of you know, Jeremy and press advantage is that he's been able to negotiate with a lot of the distribution sites to extend the purging considerably, like in a lot of sites that would purge in 30 days a lot of times now or on the press advantage network or, you know, 90 days or even 190 days, so you get much, much more longevity out of each distribution. Okay.

How Does The Advanced RSS Strategies In Battle Plan Work Now That G+ Is No Longer Active?

Daniela says, Hey, guys recently purchased Battle Plan and watch the two webinars about advanced RSS strategies in the battle plan. I have a question about the rank feeder bonus webinar at some point in the video, a G Plus page is part of the setup, as G Plus is not supported anymore. Can you explain how this process works for now? Yeah, it doesn't matter. You know, g plus was great when it was there. There was SEO benefit for using it, but you don't need to use it. So in other words, if you don't have a Google Plus page to include in the rank feeder like sticky items, for example, then it doesn't matter. You could use you know another entity asset, for example, a Google site if you're if you've got a drive stack and a Google site, which is what we totally recommend. It's foundational, right? You can use the Google site at the homepage URL or an inner page URL of the Google site as a sticky item and the rank feeder feed. If that makes sense. You could use the drive stack folder like the primary drive stack folder or an inner folder, right? So you could do that. There's a number of things that you could do like if you're it's for local stuff, you could use the GMB website URL, right. So the business site URL as opposed to the Google Plus, if you're if you got an @ID page, use the @ID page URL as because remember, that's all that is, is essentially a URL. Universal resource indicator, right? It's a page that has all of your entity assets basically listed on the page or iframe into the page as well as JSON LD markup, right. So again, that's a very, very powerful URL to include as a sticky item in the rank feeder, Google Plus was great because we used it as what we call it a Semantic hub, you could add a bunch of links in there was a Google property. But if you can't use that anymore, which you can't then substitute it with something else that would achieve similar SEO results, right, which is to help solidify the entity again and @ID pages perfect for that Google site. It's perfect for or drive stack, either one of those is perfect for that kind of a thing. So just include one of those instead. Right.

This Stuff Works

Mobile Search Images & Brand Names

Austin says to have an image show up on mobile searches for a site. Is that schema related? Or is it just up to Google if they select an image? That's a good question. I'm not 100%. Sure. Does one of you guys have an answer to that?

Adam: No, one sec. Let me I read it a couple of minutes ago to have an image. Yeah, I'm not sure, to be honest.

Bradley: Yeah, I'm not sure either. Sorry. I can't answer that one. Austin, Don, excuse me. The next one is also with mobile searches. Why do sites Why do some sites have the brand name listed above instead of the URL at the top again, I couldn't answer that. I'm curious as to. Yeah, I forgot to remember when they came out with that. That's like the icons. And so again, mine, this is not the definitive answer, because I am not, wouldn't worry too much about it. I'm sure it's probably related if they can crawl and see that that's the website title or the brand associated, you know, with the entity, but they do that on even Google Search now.

Yeah, they're showing in the did you pull up the image? That's what a screenshot shows? Yeah. Well, that was a mobile search. But you can see that like, Here, for example, the same thing. Yep. Do you see that? So you can see that you can see the actual, you know, basically the What do they call that the fabric on the icon directly in the search results now? So and again, that's not something that I know that you can optimize for. I think Google just does it. They just take the fabric on and put it in the actual search results. As far as why do some have a name as opposed to the URL. I'm not sure about that. I'm not sure if you can optimize for that or not. I'm sure you can. I'm not sure. That's something interesting. I'd like to like to find out because that would be something I would want to do. So that's probably schema, but I don't I'm not 100% sure. I'm almost sure it would be schema though. So

okay, let's see the next or last question it looks like and that's cool. We're almost out of time anyways, is he says I meant backlinks to rank each release for press advantage. Thanks. Do they build backlinks to each link to each press releases? I think what you're saying, I think they do, but I'd have to confirm that with Jeremy.

Unknown Speaker 53:41
I think they do because remember, he had his own SEO fulfillment service from a previous company that basically all the infrastructure still there and so if I remember correctly, they do build backlinks to each press release distribution because not all to the press advantage. URL. Right, so where it's published on the press advantage domain, they build backlinks to it. As far as I know, now, I can't come. I'll have to have to get clarification on that. So if you want and post this question again next week, I will have an answer for you because I chat with Jeremy daily, so I can find out for sure, but I'm pretty sure that they do build backlinks to the press advantage, published. Pr. Right. So your press release published on the press advantage domain because it only benefits the press advantage domain as a whole makes it more powerful and more strong. But again, I'd have to confirm that to be 100%. Sure. And you can either contact us at support or post that same question for next week and are getting a definitive answer or even use the free Facebook group and post that question in there. And I'll tag Jeremy on it, let him come in and answer it directly. Okay, that's another thing you could do. So

okay, I don't see any other questions, guys. We're gonna wrap it up. It's good timing. I gotta get my daughter anyways.

You guys good? Sounds good.

Yeah, and like I just want to remind everybody if you want to join us for the POFU Live webinar on Thursday, which is tomorrow at 12:30 pm Eastern. Yep. I will pop the link in there again, make sure you be there and definitely we will send out a replay though if you can't, so get signed up either way and hopefully we'll see their life. Right. Thanks, guys. Yes

This Stuff Works


How Do You Rank A Website For A Negative Keyword On First Page?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 251, one viewer asked how to rank a website for a negative keyword on the first page.

The exact question was:

Would you guys rank any keyword for a customer. ie. I have an international bank that a customer wants me to rank on page 1 for name of the bank to give public notice how they are not to be trusted…. curious your thoughts on this.. I already have live events on page 1 and am working to rank website also which is just a one page site. Was thinking the RYS Google Drive Setup (smallest package) may make this very easy. It is a 1 page wordpress website. Also, google is not showing the description supposedly because of the robots.txt file although all that is on that is your basic;

This Stuff Works


Does Blog Curating Still Work On Website Blogs?

By April

In episode 251 of our weekly Hump Day Hangouts, one viewer asked if blog curation still works on website blogs.

The exact question was:

does blog curating still work on website blogs?

This Stuff Works


How Much Time Should You Spend On A Client?

By April

In episode 251 of our weekly Hump Day Hangouts, one viewer asked how much time should one spend on a client.

The exact question was:

Hey guys, I have actually ranked websites doing nothing but DFY services from MGYB. While MGYB and the Battleplan get me results, it means that I don't spend much time per client. That's awesome, but what would I answer when someone asks how much time I actually spend on a client? A lot of clients have an hourly mindset, where if I don't spend 100 hours per month on them, then I don't deserve the pay of 100 hours. But I'm still creating value! Why does it have to be tied to time? What's a good way to answer that question? Just exaggerate the time I actually spend? Some people take advantage of my business naivete, I've found

This Stuff Works


Do You Recommend Using All URL Versions Of A YouTube Video For Syndication And Link Building?

By April

 

In episode 251 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if the team recommends using all URL versions of a YouTube video for syndication and link building.

The exact question was:

Hope this is the right place to ask. Just getting started and have a question about YouTube video URLs for syndication, backlinking, and use in drive stacks. For each YT video, do you recommend using all version: long and short urls, plus the long and short playlist URL versions of each video in playlists? Also, if you are constantly adding new videos to playlists and rearranging the order, does that break those previously used long and short video URLs? If changes screws them up, then where should they be used and not be used so as not to create playlist video URL problems down the road? Thanks

This Stuff Works


Do You Need Two Syndication Networks For The Website And YouTube Channel?

By April

 

In episode 251 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you need two syndication networks for the website and YouTube channel.

The exact question was:

Hey guys, I create real estate video tours and I have a youtube channel that I post all the videos to. My website is in development. Do I need 2 syndication networks? One for the website and one for the youtube channel? Like one for website blog content and one for the videos? I want to have the videos on my website as well? Do I need to manually add videos to my website and embed them in blog posts? How do I unify these two things?

This Stuff Works


How Can You Optimize A GMB Listing After You Have Claimed And Verify It?

By April

 

In episode 251 of our weekly Hump Day Hangouts, one participant asked how to optimize a GMB listing after you have claimed and verified it.

The exact question was:

By the way, this may be a dumb question but I'll go ahead and ask it anyway (smile) . . . What, if any, things can you do to optimize a GMB listing after you have claimed and verified it that you can't do before you claim and verify it? . . . Thanks again

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 254

By April

Click on the video above to watch Episode 254 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Alright, I think we're live. So Hey everybody, this is Bradley bender with Semantic Mastery Today is September 18, 2019. This is Hump Day hangout Episode 254. It's quite a feat where we're approaching our What is it five year anniversary? just about right 260. So I think we're six weeks away from that.

Marco: Five years, man five years. I'm going to have to miss one next week. But I won't be missing our five year anniversary no matter what. And that's quite an accomplishment, man.

Bradley: Five years of coming here for an hour and talking shit every week. Anyways, let me go right on down the line. Adam is out running, running in the woods as he often does. So he's not here today. So that's why I'm doing the kind of introductions and announcements and all that and you just heard Marco, but go ahead and let's give a formal introduction to Marco. How are you?

Marco: I'm good, man. I'm good. We've been having really good weather in Costa Rica. You know better than usual during the rainy season hasn't rained in a couple of days. So it's a pretty good man. And I'm happy going away on vacation next week. After what, three years since my last one. Siloed the family and we just go away. I'm gonna just disconnect. So don't look for me next week won't be here.

Bradley: Yeah, I disconnect. I think I took one vacation two years ago. But I usually what I do now is just I go, I take weekends off now, which I didn't use. You know, for many years. I worked six or seven days a week most of the time, seven days a week and now I take just about every weekend off. I rarely work on the weekend. So I don't really take full vacations much anymore, but a lot of times I don't work on Fridays much either. It's like a three day weekend almost every weekend. So anyways Chris, how are you doing man?

Chris: doing excellent, as usual here.

Bradley: Good. And we got we're going to be talking about a couple of things here in a moment. But let me introduce Hernan. Hernan, how are you?

Hernan: Hey guys, Hey, what's up everybody good. I'm battling with my connection but other than that really good. Hey, sorry I'm here, Miami and just really excited for POFU Live instead of working on my presentation actually today for POFU Live up, that's gonna be pretty awesome. And you know, I'm excited. I'm really, really excited. Will you answer the question I was going to ask you, which was why are you battling with your connection? Because maybe we're battling with it yesterday as well. And so it's you're traveling again? Is that it?

Hernan: Yeah. So I'm on the road. So I'm here and there. So I'm battling with my connection. That's why it's up here and in Miami to so probably going to have a better connection next week moving forward. So all right.

Bradley: Well, speaking of hopefully live, I was working on my presentation a bit yesterday. It takes me several weeks to get put one of those together for once a year type presentation. But I'm looking forward to that. And so we're going to talk about that just briefly. Over the next week or two, we're actually for the next couple of weeks we're going to be each one of us are going to be doing like a live stream video into the Facebook groups, just kind of talking about what we call our, you know, our post food path to POFU moment, right, which is just some of, you know, various insights from each one of us not going to be doing it like as a group. But, you know, we'll each jump into the Facebook group and just do a quick live stream video throughout the week with one or two different, you know, topics or insights as to what we consider our path to POFU or what our position of fuck you are, for those of you that are unaware of what POFU stands for, that's what that stands for. And essentially, it's just about getting, putting your yourself in a position where you can, you know, pick and choose what you want to work on and your life is in a much better position because you've engineered it or designed it that way. And you know, it takes time to get to that there's no doubt but that's part of what powerful live event is going to be about is a way to kind of shortcut that instead of going through many years of trial and error, which a lot of us here have done. You know, we've all gained, my partners and I have all gained a lot of insight since we've been working digital marketing business or various businesses for that matter. over all these years, we've all been entrepreneurs and business owners for many years now. And we've tried a lot of things even as a group, as partners have tried many different things. And, you know, we've learned a lot we've become much more experienced in what kind of things we should pursue and one of the primary things is pursue something that you're passionate about, you know, too often I think people get into business and try to become an entrepreneur or start their own business to chase money and obviously there's certainly that's a big, motivating factor, but I think there's a lot more to having a high quality of life and being in a position to fuck you than money alone.

This Stuff Works
 

You know, if you're just always chasing the almighty dollar, then a lot of the times you can become a slave to that dollar. And that's no way to live in my opinion. I know because I've done it, I've done it in the past, I've worked with shitty clients, because they were they, you know, I gave them a price that they were willing to pay even though I had a bad gut feeling that they were going to be shitty clients. You know, and that's always hit me in the ass, right? That's always come back to haunt me and be something you know, it's been miserable. So over the years, I've learned to pick and choose and it's taken a while to get to that position. But I've really learned to pick and choose what I want to work on and really only go after things that I'm passionate about. And then in the more recent times, just very briefly, you know, I got really kind of fed up with just digital marketing for other people's businesses, doing client work and or just straight lead generation.

And a lot of it has to do with I think the market is, you know, doing local business marketing, it's become very, it's almost saturated. It's not that you can't still do it, you certainly can, especially if you know how to get consistent results. But it's getting harder to be able to sell services, right, because of so many other people out there doing it. And a lot of people don't know what they're doing. A lot of business owners get bad taste in their mouth and that kind of stuff. And honestly, I've been doing it for since 2010. So I kind of was getting burned out on it. And recently, I'm more recently I started a real estate business, that's my own business. And it's, you know, for flipping properties, and I'm building my own business and applying all of my digital marketing knowledge that I've, you know, acquired over the years to that as well as more traditional marketing. And I've seen incredible growth with that business in a very short period of time. And it's fun again, I've got passion again for what I'm doing. And so that's part of what I'm going to be talking about at the POFU Live event is how I think passion is a very important part of what you should be doing for your business. And I know some of you might be saying, well, I got to make some money, and I get that, but you should be, you know, do what you gotta do to put food on the table, no doubt, but at the same time, you should always be thinking in my opinion of what you can do around your passion to start monetizing that. And then, you know, putting the marketing methods into place and in the practice that will help you to grow that business, whatever that may be. And it doesn't have to be client work if that's what you want to do. Sure. So be it if lead generation is your thing, so be it. But or whatever business you want to get into, you have the resources available for marketing online. And more recently, I'm going to earn in the coming months, I'm going to be teaching a lot more about offline stuff that has a significant effect on growing a bottom line for business too.

So that was really my little path to POFU moment right now that I wanted to chat about. I know Chris and Marco each have their own and again, we're going to be talking about these in various like just short little live streams into the Facebook groups over the next couple of weeks. One more thing is next Thursday and everybody that's on our subscriber list. And we'll post in the groups and everything else as well. We're going to have a webinar where we're going to talk more about what POFU Live is next Thursday at 12:30 pm. Eastern Marco won't be there, because he's actually going to be off next week. But the rest of us should be there. And we're going to, you know, kind of just talk about and answer questions about what POFU Live is and what people can expect. So with that, Chris, do you have any insight you want to share? Before we get into questions?

This Stuff Works
Chris: about POFU? Well, I'm excited. But I will only say a few words in that because I will share one of the things that had like a tremendous impact on what I focus on what I do in my business. But the thing is, it's one of the topics that I really don't like to share on the internet. So if you want to know what it's about and benefit from my knowledge, I highly recommend it and also come to the event.

Bradley: Well, that was short and sweet.

Marco: I think one of the things that we need to concentrate on, and I always tell people this you see me when I post all over Facebook to come to the Hump Day Hangout, don't get stuck in the middle. It doesn't this isn't just for me. I mean, think about it. If you want to fail, fail miserably. But Learn, learn from your failure, right? Use that as a stepping stone to success. And by the same token, if you succeed, then make sure that you're succeeding on your own, excuse me, your magnificent obsession, so that you become more even more obsessive about the things that help you succeed because we can either become slaves to negativity, or we can feed off of all that positive energy that comes from succeeding, and succeeding again, doesn't mean that that in between all those successes, you're not going to have failures, it's still going to happen. But it's just, it's you have to make your, your worst, your worst moments, your worst moments to force you into the most focusing clarity. I know it's going to seem weird if you're in the middle of one of those worst moments in your life, but that has to force you to focus to look at why you got there. And then to give you clarity into the things that you have to do to get the fuck up and work and work your way back to the path to POFU.

Bradley: I agree with that. So with that, I think we can get into questions. We don't have a lot of questions. So we might be closing it up early today unless you guys decide that you want to furiously post a bunch of questions before we run out of them. And that's perfectly fine as well. But as I got today's national cheeseburger day in case you didn't know in the United States and I get to take my daughter to dinner today. I already told I said we're going to get a cheeseburger somewhere. Anyways, that said, Let me get the screen. And we'll get right into anything else we need to mention guys. I don't know that we do anybody?

Marco: No, I don't think so. Right.

Chris: Very good. Let's get going.

Bradley: Let's do it then. Hernan dropped out. So it's just the three of us. All right.

What Are Thoughts On Exact Match Domains With gTLDs Like .plumbing?

So we'll start with Mike. He says, Hi, what do you think about the new GTL Ds for a local service provider? Is it good to create a website on URL with one of the new TLDs instead of a.com use something like that best design about plumbing for example website for a plumber would be like you know Mike .plumbing or even more, what about exact match keyword domain like website design for website design services, I understand exact matches note not so good.

Herewith a new detail a detailed these. What does gTLD? I know what top-level domain is, but what does the G stand for? I have no idea is the first time I've seen that mobile maybe? Yeah, I don't know maybe So anyway, he says, but here with the new domains, we have exact keywords already. It will be a good idea to have a business name Ashley flower store combined with the URL like wedding florist. Thanks. Um, you know, I, I actually like those new domains. I've got several of them that I've got a client actually that I, I encouraged to use one of those specifically because I happen to like them, I haven't had any problem ranking them at all, you know, especially if it's part of the, if it's part of the brand name. So for example, my real estate company that I just started. It's got realty in the name, and there's a .realty top-level domain or you know, whatever those new extensions. So realty is one of them. And so my company it's my company names alpha land Realty. And so I've got alphaland. realty and it works out really well because it just, it makes sense. What's funny is whenever I'm talking to people, and I, like, you know, realtors or surveyors, or whatever, and I'm telling them like to email me, I give them my email address, and they're always like, alpha land, you know, at alpha land dot Realty. And then they go, is it com?

This Stuff Works
 

Like, no, no, it's not Realty. But uh, I've got a couple of clients that I have actually talked into using those domains as well, and we haven't had any issues whatsoever. Obviously, you know.com is normal, more normal, you know, if you can get it, that's great. But the problem is, it's it's getting harder and harder to get the comms that you want. And I think if you can use those types of domains, you know, as long as it's not, I don't know about an exact match keyword, but if you can work it into a brand name, then I don't see why not. You know, there's a ton of different plumbers out there that have plumbing as part of their name, right? So dot plumbing would be a good opportunity to use that in, in their domain. That said, Remember, like I just mentioned, a lot of times when I'm telling people what my email addresses at my domain for my real estate business, they often want to append.com or something to the end of it, which is incorrect. And I've even had people saying, call me and say, hey, look, I sent you an email, but you never replied. So what did you send it to? And then they'll say, you know, whatever at alphaland.realty.com said, well, that's not correct. So you got to keep that in mind until people become more custom with these types of domains, these new domain extensions, then you're going to have that which is why like, if you can just go with a.com and stuff, that's great. But if you can't, then I don't see any problem using it. I'd like to get you guys opinion

Marco: My only opinion on that would be over-optimization. If you're going to go with an exact match keyword. Right, the domain turns out to be an exact match keyword because Google will recognize that as an exact match keyword, so you're going to have to be dealing that you already have the word plumbing in your URL structure. If you try to include plumbing, some plumbing comes up down the line in the same URL, you could run into those problems. Now, I haven't seen any problems as far as ranking as you know, we're working with land solutions network is the National site that I'm building with Rob. I mean, there's just there are no issues because it everything that we teach has nothing really to do with the domain extension that you use. What we teach is branding and entity and how to strengthen that entity and how to make it even stronger over time so that it's way stronger than anybody else's. We were after becoming the entity the recognized entity, right. The trusted authoritative.

The go-to website in that niche, the trusted and authoritative website. That's what we're after. And so we're not so concerned about but what the TLD, it doesn't matter. As long as you're structuring everything else correctly, it will rank regardless. Or in spite of even sometimes even if you're over-optimized, you can overcome that right with what we teach, which is ART – activity, relevance, trust, and authority.

Bradley: Yeah. Yep. So Chris, your thoughts?

Chris: Yeah. The only issue that I run into the couple old school services that don't take the generic top-level domains, the longer they will recognize it. Yeah, your idea. That's the only issue Other than that, no problems. Yeah. That what it stands for the generic top-level. Yes. Okay.

Bradley: Thanks. Yeah, I didn't know that either. Yeah, and I've experienced that in a couple places where, you know, try to tie the domain to service or something, and it'll it won't recognize a gtld or whatever, one of those newer domain extensions that will say, Please enter a valid domain, you know, and I've had to contact support and say this is a valid domain, I've got a website on it, and then they have to go fix their code to make it acceptable. Do you know what I mean? So I have experienced that too. But I think that'll become more common as time goes on because there's only a finite number of dot coms really that are reasonable anyways. So

This Stuff Works
 

Chris: yeah, one more thing that I just remembered. I'm not sure if that's still the case. There are certain domains that were available for I don't know, like $1 or something like that, that XYZ and if it's like a domain that is like massively abused on like black hat tactics and stuff, I'm not sure if that's still the case. Like, there were a couple of penalties on those previously, anybody knows if that's still the case?

Bradley: Yeah, but look Google's alphabet is on XYZ. I know what you're saying though, because a lot of the mass page builders, you know, dot x, y, z domains were on sale for $1 for a long time, and they got mass page spammed to death, like what the book two different types of mass page sites? Lead Gadget. What was the other one the plugin version of it? Shit, I can't remember the name of it now, which is crazy. But a lot of those types of domains got spammed to death with this mass page builds on those dot XYZ is I know because we had remembered guys, we built like 675 sites or 725 sites and when we got smacked for the dot XYZ is we lost like, I don't know 600 600 and some. It was crazy. So I yeah, I know what you mean. I wouldn't recommend using those types of really overly spammed extensions. But some of these newer ones, I don't think there's been a lot of change for them to be spam that much. So was a good question though.

How To Create Local Citations And NAP For A Plumber?

So his next question says, how does how to NAP and citations if it's for an area or service? So you mean a service area of business? There is no store for the customers how to create any p for a plumber, for example, thanks. Well, because the business has a physical location, right? It has to a real business has to have a physical location somewhere, right? So if it's a genuine Google My Business profile, it's not a spam address or black hat profile listing, right, then it's going to have a genuine address, per Google's Terms of Service or Terms of Use, you're not supposed to for service area business, you're supposed to hide the physical address. So essentially, it'll just say company name, city-state, zip, instead of the actual street address in there, which is fine, but the business still has a street address and Google knows what that street address is. So for a lot of business directories, which is what you would call like a structured citation, they're going to require that anyways, they're going to require the physical location, like the full street address, more and more business directories now are allowing you to just enter the company name, city, state, and zip plus phone number and, you know, website address and stuff like that. That's becoming more common. But there's still the vast majority of citation directories or business directories require that you have the actual full address. So you just use the full address.

Here's the thing. You know, very few people, actually, at least from contractors, which almost, you know, almost all of the businesses that I've been doing client work for, as well as for lead generation stuff, our contractors, and they're almost all service area businesses, very few of them have a storefront and those that do it's typically because they got a showroom like a kitchen remodeling company, for example, might have a showroom where they show off show to showcase to different types of kitchen layouts and things like that. But very rarely, because most all of them are surface area businesses, which means we hide they're addressing Google. But I still build citations for them, which will show the street address on most all of like 90-95% of the business directories that they're listed on. Why? Because it doesn't really matter. You know, even my contracting clients that run their contracting company from their home don't really care because not very many leads ever come from any of those other websites, we use those other directories to help them rank in Google, because that's where they get, you know, the vast majority of their leads, and people go to Google and search and they don't actually see their address. That makes sense.

So you know, if you're going to build citations you can if it's for a valid business that has a real physical location with the street address, then go ahead and include it. If for whatever reason your client or your business, if it's your own business, does not want your physical address published, then just don't build citations on those particular directories, the ones that require a street address just build on the ones that allow you to get away with company name, city-state, zip, and phone number and you know, web address and that kind of thing.

You know, that's entirely up to you. That said, if you are using a spammed GMB profile, so a black hat profile that a business doesn't really reside where you say it does, don't build citations period. And the reason I say that is because what happens is when you start building citations, that company name and that address that was used will actually get onto mailing lists for you know, the, what just gets on the mailing list period and all of a sudden you'll start getting solicitation in the mail like physical mail for advertising specialties like from you know, people that create pens with the name on it and things like that you'll get marketing mail from the directory services a lot of times trying to upsell you on additional marketing services. And you'll just start to start getting like checks like VISTA print, you know, things like that, and people that are trying to get you to sign up to have checks and merchant account processors and credit card machines and things like that, you start getting all this shit sent to an email or a physical address that either doesn't exist or is it actually where your business is located. And if it's going to somebody else's business or residence, then they can often report that they're getting mail from a company or to this address to a company that doesn't actually reside there.

And so it's a good way to get your business shut down or your listing shut down anyways. And if it's a nonexistent address, then the post service will start returning the mail to those directories or you know, the mailing list providers and eventually can get reported that there's not a business there. So I recommend and we've been recommending this for well over a year. Now if you're going to be using any spammed addresses, then don't build citations, you can still rank in maps without building structured citations. They certainly help. But you don't need them. Do you know what I'm saying? So and you guys want to comment on that at all?

Marco: Yes, it's two different things. Right? One of them is Google requiring a service area business that displays the address. And the other one the question that he should be asking or that this person should be asking is, is it a legitimate business with I don't know the store. And a storefront or a place of business can just be a garage, right where they, where they can receive a businessman if that's so they should definitely have a name, address and phone number because that helps your entity as far as the location is concerned. Right? It creates what we call the centroid, the business centroid, where you have that legitimate address and you can get the citations and you can do all of that work to enhance your entity. Then as Bradley said, If you using a spam business address, then no, you don't want to do the citations. So it depends. This is, as always, on the internet and with the space in which we work. This depends entirely on the type of business that you're servicing, or whoever your client is, it depends entirely on how you're setting that up.

This Stuff Works
 

Bradley: Great.

Can We Use MGYB Embeds For Maps, PDFs, Websites For Non-English Keywords?

Okay, so the next one is from Peter, he says, Hey, can we use MGYB embed network for maps, PDFs, websites, etc, for non-English keywords? That's a question for you, Marco.

Marco: No, right to write to [email protected] And that's a question for Dadea whether he's willing to do that in another language, as far as I know, No, English only, but you know, again, it's up to the idea, write to [email protected] and ask your question there and you'll get a better response.

Bradley: Very good.

Would It Be Possible To Outrank Major Directory Sites Since They Don't Have Strong On-Page SEO For Each Location?

Gordon's up. What's up Gordon? He says, Hey guys, thanks very much again for your hump to help I read this question prior to the previous question Gordon, to myself, and it sounds like a question that you've asked many times before. So, I don't know. We'll go ahead and answer it again, cuz we didn't have a lot of questions anyways. But I swear to God, we've answered this question before, or at least it sounds very similar to some of the other questions. But anyway, I just thought that that was kind of funny. He says, I know you said that local organic SEO is harder now mainly because and he's talking about local organic SEO guys that's ranking you know, organic underneath the map section is now harder mainly because of the major local directories dominating the first page. But if you wanted to rank your own multi-location, local directory site was strong on-page SEO as well as normal off-page SEO, would it be possible to outrank the major directory sites, since they may not have strong on-page SEO for each location and may not do extensive off-page SEO either?

Yeah, it's certainly possible. We've talked about that before. It's possible to outrank even in the more metropolitan areas, the major directory sites with enough force applied right with and that's essentially the case it's if you have enough for supply, which can be a combination of on-page as well as off-page stuff. Can you outrank like Yelp or home advisor Angie's List? Yeah, of course, you can. But what is the like return on investment for that? Right, that's the key. And so and I know I've answered this in the past to where it's going to be harder to outrank those directory sites is going to be the more metropolitan areas, which are the more searched more commonly searched keywords, for example, and I know I've used this example answering this very question before, so I know I've answered this before, but again, I'm okay with answering it now because we don't have a ton of questions. Fairfax County, Virginia, it's got 23 different locations or towns, municipalities within the county, Fairfax City being just a very small one within the greater County, but there's a bunch of different areas like or what you could call suburbs, but they're different towns, right? So like Vienna Tysons Corner open. There's a bunch of them, right. Fairfax station is another one. My point is, most people in that entire county doesn't matter whether they're in Vienna or Tysons Corner or Oakton or wherever they are, they're just going to search tree service, Fairfax, right, or Fairfax Tree Service or something like that. If they're looking for tree service in that area, no matter which township they're in because they know they're in Fairfax. So that trying to outrank Angie's List and Yelp and you know, home advisor and things like that for that general term. For that greater more commonly used geo modifier or local modifier is going to be a hell of a lot more difficult than trying to outrank Yelp and all those directory sites for Tree Service Tysons Corner or Tree Service. Piano or Tree Service open, you get the idea.

This Stuff Works
 

So my I've always said that if you're going to especially if you're going to build a directory site, or if you're going to optimize a client site that has, you know, service area business where they serve all those different areas, you're better off creating individual landing pages, especially with silo structure for each one of those suburb areas with the greater more commonly used location modifier phrase as the top of the silo, right? Because then what you do is you with internal linking and everything else, you create the relevancy and what Network Empire always called buoyancy, which helps to rank that more general term, in this case, Tree Service Fairfax, right, and this, you know, the example that I'm sharing. So, yes, you can do it. It's better to start with the less competitive smaller suburb areas because the grip the bigger business directories don't typically target those. It's not that they that you will still see examples of them.

You know, having index pages directory index pages for the smaller suburb areas, but there, they, the SEO teams for the bigger for the big directories will spend money and effort on ranking for the bigger terms. Right. So the more generalized location modifier type keywords, then they do on the suburb areas because they have limited resources on a national level. In other words, does that make sense? They've got deep pockets, bigger budgets, teams of SEO people and all that kind of stuff. So they focus on the more metropolitan areas and they usually often don't put much effort on the smaller suburb areas or towns within counties and that kind of stuff. And that's where your opportunity lies your best opportunity to get quick results at a what it what a lesser opportunity cost. In other words, as I said, your return on investment. It's easier to rank a suburb type keyword and get it monetized me even if it's a smaller revenue that is generating, then spending months and months and months trying to outrank for the harder, much more competitive term that yes, it's going to generate more revenue. But if you've got to spend a shit ton of time, effort and money trying to get that ranked before you ever see Penny number one, then why, you know, again you're much better off it's much more it's a much better approach to start targeting the smaller areas that you can monetize much quicker. That makes sense. And I know you guys got some comments on that.

Marco: Yeah, you know, I'm going to point out our DC plumber, plumber in DC test where we took on Yelp, Angie's lease, Angie's List, rotor rooter, john c flood, all of the big hitters in the Washington DC area for plumbing, and it can totally be done. Now the question is, whether your client has enough money or whether or what your budget is because the link building alone this is that million link test, right? The link building alone can get into the thousands of dollars. So if you have to run press releases, which is four to five, between four and five, a $400 to $500. In press releases, you need embed, you're going to need the drive stack, g site, you're going to definitely need the syndication network, the entity has to be right. So all of the work has to be in place. So you're talking about what $2,000 to go after that now, in the long run, is definitely going to be worth it. Correct, because of the leads that you're going to get. This is one of those cases where I mentioned the plumber had to take one of his phones off the hook. He couldn't handle the calls. All right. So it's just one of those things. How much money do you have to spend on this project? I mean, what are you? What's your budget, and how are you going to use that budget to go after and outranking or be able to rank within this because you'll see that that the G site ranks we rank in the three-pack of course. It ranked in organic.

Bradley: Yeah, I was I was looking at that I was just looking at some of the different borough names in DC to see what pops up. But yeah, this is what you were talking about and see Marco's Google site here for the, you know, he's ranked number one in maps, but then in Google Sites is number three, because it's pushed, at least from where I'm searching. It's pushed down below Yelp and Angie's List. And that's what I was saying. Gordon was that again, organic that you know, there's a lot of money that these companies put into ranking in organic, they might not have a maps listing, that's where your real edges, but for a directory style site, you're not going to have maps listings anyways, right? If that's what you're trying to build, you're going to be competing down here. And that's why I was saying something like DC. It's there is money being pumped into the SEO teams for these areas for Yelp and Angie's List and look home advisor number four, and Marco was able to squeeze into there by doing what we do, but again, it's what is at what cost, right? And that's why if you're able to target like for example, Dupont Circle is an area in DC you have a better opportunity. Like here's Spartanman.com and Spartan man, he's got two listings in the top four and plumber, Washington, Oregon we in sons calm, Thomas Clark or E. Clark calm. He's got two in the top 10 you can see obviously this is a borough or district within the city of Washington DC. And you can see that organically, Yelps got a couple of listings, but then the rest are almost all individual players. Does that make sense? Sorry. Go ahead.

Marco: Yeah, after pushing all of that power initially, so that you can get into DC then it becomes easier what you just mentioned, because not now we're expanding the directory site, we're adding depth and breadth, as, Jeffrey Smith calls it, and it just becomes incrementally easier as you go. So that it's not going to take a million links to rank for these outlying area is going to be that much easier. And pushing into those outlying areas will actually help. It'll, again, Network Empire, it'll create buoyancy for your top market level keyword which is the DC plumber. But this is, again, this is a two year at well over two years over a two-year-old test, which you know, basically, nothing has been done since then. And imagine if we had just kept at it, we could probably be challenging Angie's List and Yelp and I have no doubt that we can we take him down. But the whole point behind this it was just a test we wanted to test and see how far would we go with power. And it just, it just goes to show that if you push enough power.

This Stuff Works
 

Yes, you can get after these people. Now, if you have a $500 a month client, you can't do this. That's right. If you have $1,000 a month client, you can only start your to be able to start with something like this. You're at around $2,500 to $3,000. And your client has to understand that to rank for the top level, you're going to rank for a whole lot of long-tail keywords so that the money is going to come in. But are they willing to hold out three, four months? While all of this takes place? And most of these mom and pop plumbing places now working out of the garage, they can't hold out your $3,000 a month for three, four months. That's $9,000 $12,000 they can't come out of pocket with that. Yeah, unless they really understand what it is that you can do. Yeah, that that would be your job to sell it.

Bradley: And if you're selling directory if you're trying to build a directory site, which in your question, then you're likely going to be charging a directory listing fee, which is going to be a much, much lesser amount than if you were getting, like a retainer for monthly SEO services from an individual client. I mean, again, I can only imagine that you're going to so in order for you to rank like your index page, which would be like what you're seeing here, this is a Yelp index page. This is an anti-Angie's List index page, you're going to have to have a significant number of clients in that particular business vertical or industry that are paying you in order for you to justify the cost that it would take to rank a cat directory index page for that type of a term. That makes sense. So again, it's, you know, years ago, it was so much easier to build directory sites and I, you know, I dabbled in that myself. But it's also a pain in the ass because if you think it's hard working for an individual client, imagine if all your revenue comes from a little tiny, you know, little, little tiny, monthly, monthly, you know, retainers or whatever it is monthly subscription fees, or even yearly subscription fees, which is what a lot of people want to pay when they're in a directory, and happen to have dozens and dozens and dozens of clients and each business vertical. Right? That I mean, again, it's it, you end up with a lot of churns, you end up a lot of people that come in and say that they want to subscribe to your directory service. And if you don't, if they don't get leads from you right away, they cancel, you know, and that. So it just to me, it's, I don't know that it's worth it. I'm not trying to discourage you from it, I just know that I've done in the past. And it's a lot of work to get a directory to rank, it's easier, in my opinion, to get an individual site to rank. And you usually get a better budget to work with at that point, too. So

Marco: And one last thing. Now it could be that you build your directory and you rank it, and you rent it. And you get this person, a ton of calls and whoever it is. Either doesn't answer the calls. They don't answer them in time, or they're horrible. their phone manners are terrible. And they're not going to close any of them. Guess whose fault it is?

Bradley: Yeah. And their eyes, it's your fault that they can close the deal. Yeah. So you run into that. That's where your leads are shitty now leads or leads. Yeah.

Yeah, we heard that before too.

Should You Use Different Approach When Optimizing And Cloning Ad Landing Pages And Regular Site Pages?

So all right, Muhammad's up, Muhamad. And What's up, buddy? He says, Hey, guys, a prospect sent me his roofing website for a review. And I noticed that his previous web guys made pages like Best Roofing Services in Albany and Best Roofing Services in Utica. And so on that pattern of multiple client pages with just the city being changed. Is this a viable strategy? Still, it seems to basic question but from what from when I've cloned pages in the past I've only done it with ad landing pages, not regular site pages. Should there be more differentiation?

This Stuff Works
 

I tell you 100% equivocal Yes, they should be different. And I've always done that, I know that there probably are still sites out there that rank by just changing the location modifier. But ever since I mean, 2012 timeframe, I've always, always, always, when I've had a moat, you know, been targeting basically the same service and multiple cities have always had article rewrites done. And I've talked about this numerous times, guys over the years. But it's because even if it does still work, which I wouldn't suggest it at all. At some point, it's going to stop working, because it's so easy. I mean, algorithmically. The only thing different about the pages is that location name, that's, you know, that's just the same content over and over again, and can trigger a Panda penalty. And I know that like the mass page sites and things like that, they're out there and that's all they pretty much do or they use spinners, which is my thing is even worse because it's fun content reads like garbage.

But what I've always done it would get, you know, like I would have, let's say, Roofing Services is the primary keyword, I would have five different writers write a roofing services article, right. So now I'd have five versions of that article. And then I would order two or three rewrites of each one of those articles, right, so that you went because rewrites are a lot less expensive than our original content cost. The cost for original content, none of that shits original content. By the way, guys, when you order articles unless you know a writer, you know that that's actually writing original content, which is very rare. If you're ordering content from a current content farm. All they do guys is go scrape an article from online, they run it through a spinner or they rewrote manually rewrite it either way they read they they end up rewriting something, some content that they pull it offline, where they mix and match pieces of content, around Roofing Services in this example, that they pulled offline. They're not writing original content guys that they haven't done that shit for years.

So just so you're aware that, so what I would do is just order, like I said, a few originals, so to speak. And then I would have those rewritten because it costs a fraction to have rewrites done than it does to have to order original content, so to speak. And then I would use those. So for example, if I needed 25 articles, I might get five articles written, and then have five, you know, four rewrites did of each one of those articles. And that would give me a total of 20. Down, excuse me, 25 with the five originals, and then I would use then I would swap out the location modifier is in there. And what I would do is I would instruct my writers to, I would put the location in, but I would usually just use you know, square brackets location, right, so location in and I mean, like the word location in square brackets, because that's now a token that you could use to find and replace function to swap out location names, right. And so that way, it would make it easy. You could have just one article written in and have it rewritten multiple times without having to go in and manually change the location for each one of them. That makes sense.

This Stuff Works
 

You just instruct them to use the location token. That's how I did it. I would recommend if you're if this is going, you know if this is a prospect that you would recommend to them, that they make the content more unique or that that's something that you would provide to them as a service if you take them on as a client, because and tell them exactly that exact reason that's that kind of shit can trigger a panda penalty because it's basically duplicate content on the same domain. Right? And that's, that's where duplicate content becomes an issue is when it's on the same domain. If it's the same page over and over and over again, then that creates a lower quality score for the entire site. You want to comment on that, Marco? Are you muted?

Marco: Yeah, no, no, sorry. Sorry about that. No, no, no. That was good enough.

Bradley: Okay. All right. So yeah, no, I totally recommend that you always use and I've been doing that for years and years and years, even when I know that other people were like even competitors would just clone this same fucking page and put the change up the location modifier and get results and it would always piss me off. But I always said I don't want to build up this website with that kind of shitty tactic and then when it does get penalized then I got to start all over again like I don't like to do rework I like to build it and have it produced for me for years and years and years, which I've got sites still that are producing for me that I built years ago for that reason and especially that tree service industry because I was able to make the content unique on each page right and that to me, that's a big deal. So

How To Run An Ads Campaign For Printer Repairs When Google Adwords Rejects It?

Will says, what's up? Will, he says I have a client in the printer hardware sales he example HP design jet and repairs Google AdWords has disapproved all of our printer repair ads. This is a robot issue probably because you use a trademark name and the ad. Other than GMBs and SEO Do you have any suggestions? I have tried Printer Maintenance printer services type keyboards and Google ads and they tend to run for a week or so before they get disapproved. One thing I haven't tried is YouTube ads or Facebook ads.

Printer Maintenance and printer service keywords shouldn't be disapproved if they will are I would get on the phone with a Google Ads Rep and ask Why? To find out why because that's a generic word, right? That's a generic keyword that's not a brand term or a trademarked term. The problem with using, for example, Google suggests in there for Google ads, if use callouts, call out extensions, for example, they give suggestions in there for the type of text that you can add as a callout extension. And so a call that extension is like where you can list the features or the benefits of a product or service for example, and what that does is it just takes up more real estate in the ad section for your ad. In other words, it makes your ad bigger, and it allows you to get more text in there and things like that.

And so they'll suggest that in the callout extension when you go to, you know when you say that you want to add some callout extensions, they'll provide you with some suggestions. And it's funny because they'll say see ad review on and then they have in square brackets his review site and I know because I just was setting up an ads campaign for a remodeling client just last week and it suggested that and I was like, Hmm, I didn't think we could do that. So I actually created a callout extension that said car reviews on and there he's got reviews on house.

I think he's got someone home advisor. He's got reviews on his Facebook page, and they're all really you know, 4.9 stars and up is what he's got. And so anyway, I went to I started adding a few of those call-outs like that and guess what every one of them got disapproved for trademark. And I was just like, Well, wait a minute, Google just suggested this. But so when I removed all of those, you know, all different names of different brands or trademark names, then the other call outs got approved. So I just want to let you know, like, if it's a trademark name, like a brand name or something like that, and you can oftentimes use like competitors brand names for local businesses because they haven't trademark them, by the way, but for trademark names, it will usually be disapproved right away. But for something like Printer Maintenance or printer service, as long as you're not doing HP design jet, or HP or Hewlett Packard, for example, printer service or Printer Maintenance, I don't see why that would be disapproved. So

This Stuff Works
 

Marco: well I think that's what he's saying that he's using HP designed it say or maintenance or maintenance. Yeah, yeah. And so because he I don't know he put that in.

Bradley: Yeah, and know if you're using HP design jet and that's a trademarked name in the actual ad along with Printer Maintenance, for example, that I can see why it wouldn't be approved. So again, I would contact. Look, I know a lot of times shit happens with Google ads that I just don't make any sense. And the only way to get an answer is to call them and ask and sometimes it will take a couple of days to get, you know, to get a valid response. For example, another one is I had, I don't know if you know, but you can use remarketing lists as what they call an observation. You can add an observation audience, which is essentially a remarketing list is what I like to use for search ads. Not remarketing lists for search ads in our LSA, but I'm saying you can if you have a remarketing list built you can actually use that or add an audience to a search add a search ad campaign not to serve to that audience but it helps to show kind of creates like a similar to or lookalike audiences, I guess in Facebook, they would call it but a similar audience so that Google will serve your ad your Search Ads to people that are more likely to engage with them. And so you call it an observation, ad or observation list. And for whatever reason, all of my observation lists were saying your remarketing list has been suspended for search, use or search, ad use or whatever. And I didn't know why.

And I spent like an hour digging into Google forums and help threads and all this kind of stuff, trying to figure out why it was saying that they were, you know, what did I do wrong? And finally, I just call it a Google Rep. And I, you know, sometimes I'm wary of doing that because I'm worried that they're going to, you know, I'm going to reveal something about my account that I shouldn't have done. But I just called Google and I got on the phone with somebody. And within about, they ended up saying that they had to escalate it up to their engineering department. And then they get back to me within. They said, 48 hours. Well, within two hours, I got a call back from the Google rep that I'd spoken with. And she said, Oh, it's a known bug. You didn't do anything wrong. Don't worry about it. The when it gets fixed that that warning message that says that suspended will be cleared automatically. And within 24 hours everything will clear it up. So what I'm the reason I say that is just don't hesitate to call Google ads. Remember, you're spending money on their platform. I don't like to contact Google for any SEO related support, although sometimes we have to. But when it comes to Google ads, I'm paying them money, you know, so I don't mind calling them and asking them to clarify issues and most of the time I get a reasonable response from them. So as far as YouTube and again, as long as you're not using a trademarked term in the ad copy, I don't see why that would be an issue. But I don't know you'd have to contact them for sure.

The core group of generic level top domains consists of com info, net and.org. Okay, thank you for that. That's GTLD generic top-level domains.

How To Verify Spam GMBs?

Will says how do we get spam GMB is verified I created a legitimate GMB for a paper lead generation service in the roofing market. And I would like to test how I can expand with multispam GMBs. Well, it's, you know, for a long time Will, and you should know this, you were well, was that POFU Live last year? Right? So anyway, I mean, we were able to get for a long time we were able to create GMB listings that were black added listings and there were a ton of services out there that you could buy him from we offered it as well. But there's it's been crackdown on there are probably services out there still selling them, but just go look in some of the other Facebook groups and you'll see about people that have built, you know, dozens or even hundreds of GMBs that were verified with the black hat verification methods that have just been completely fucking suspended now like I mean, and people lost a whole bunch of them. So you know, some of them I've got a bunch that I created, I created close to 100 and I've got most of them I had a few of them get suspended, but I've got a lot of them still

This Stuff Works
 

But there's a lot of them that are just been suspended, like completely whack. So I don't recommend that man, if, if you're going to build additional GMBs have access to a physical address that you can receive a postcard, even if you got to use the post office option. With the street address, which I've talked about many times, that still works, and at least you have the ability to go retrieve mail there. So it's a real valid physical address. It's the spam listings that get black added that don't aren't attached to a real address or attached to an address that you can't have access to. You can't go retrieve mail from those are the ones I don't recommend doing. And guys, I know there are probably still services out there selling them, use them at your own risk. You have to understand what you're getting into if you're going to use those and you lose your business because you built your business up on those, you know why? Right? I mean, it's it's you have to you have to take that use it your own risk, right. So I wouldn't recommend doing that.

Is There A Difference When It Comes To Using An Image From A GMB Album Versus Uploading The Same Image When Writing A Post?

Bradley:Does it make a difference if we use an image from the GMB album. Writing a post for uploading the same image again? You mean from the photos album, the Google My Business photos album? No, I mean, you can do it either way. I don't think it matters. Marco, do you have a comment on that?

Marco: Yeah, I don't think it makes a difference. But just upload new images. I think he just got into our local GMB Pro. If I'm seeing that name seems familiar, you'll see how you can get unlimited local images. So there's no reason why you shouldn't be uploading relevant local images with all of the geo tagging and just serving Google and giving Google white at once.

Bradley: Yeah, remember, you can also use my team uses a mix of the local images and topical images just to mix it up. And we do use stock images from time to time but try not to use those unless it's in an industry that's kind of hard to get good images from, but you can always go to YouTube and just take snapshots of video those that are topically related, right? Just what I always do is go to YouTube search for, you know, Tree Service tree removal, right, or tree trimming or tree pruning or something like that if it's for free services, for example. And then use the YouTube filters, the search filters to only show videos that are in HD, right and then click through to a video, find a spot in the video that you know it's got a good a good image and pause it and then just take a screenshot of that and use those video or those images because those are unique images, right? That's why I like doing that. It's much better doing that than going in like copying somebody else's image. Just take a screenshot from within a video. So we use a combination of both. Don't use the local images, though, because those are Google can recognize those locations in the images. That's why you want to use those two. All right.

Is It Okay To Use Several Google Stacks For One Local Business?

Is it okay to have several Google stacks for one local business? Marco? That's a question for you.

Marco: Yeah, but why? Yeah, put everything inside one and make it much more powerful. And those are totally webinars are actually free, guys, you have no idea how much value is on those. It's like we give you the keys to the kingdom. And then you guys try to come up with a way not to do it. Go look at the webinars it in mgyb.co write the update webinars, the charity webinars that I did, and all you have to do is donate to my charity. And you get the it's like six hours of webinars for entity and how to expand the drive stack. But it's usually centered around the same one and adding inner pages to UG site and moving all of that relevance over to the target page on your money site. Or you can just leave the G site which as you've seen from the DC plumber, they'll they'll rank just fine. Yeah.

This Stuff Works
 

Bradley: Alright, so the last two and then we gotta wrap it up. I only got four minutes left anyways

How Long Should You Wait Before Creating Regular Citations Campaigns In Bright Local?

Bradley about citation building I created a campaign with right local using only aggregators and I was wondering how long I should wait before creating regular citation campaigns. I don't want to duplicate citations. You don't have to wait at all because the way that the aggregators work is the aggregators will publish your information and the other a lot of business directories and various sites will actually scrape data or pull data from those aggregators and create listings automatically. But if there's already a user created listing on that directory site, then they won't write as long as all that's the key, right? As long as all the data is consistent. So, however, you set up your data aggregator that you enter your NAP information, as long as you're consistent, absolutely consistent when you go to build on other citation sites or directory sites, and you're using the same NAP format.

There's no differentiation, right? No discrepancy. Then when those sites were go access or try to pull data from those data aggregators, it will recognize that the listing already exists and it won't publish a second. But if you change a punctuation, or you spell out street as opposed to just using ST, for example, then that creates some invigoration or creates a unique listing, and it could be created automatically as a duplicate listing. So just keep that in mind. But I don't usually wait, what I do is, you know, I do the site because a lot of times those aggregators like sites won't start pulling data from those aggregators for anywhere between 90 to 180 days, right, so three to six months. So I don't wait, I submit to a data aggregator usually right up front, and then I start doing, you know, monthly citation building of somewhere around 30 to 40 citations per month for most clients. That makes sense. Okay.

All right. Last question is Will says or he's more of a comment than a question. He says, Well, I'm using trademark names. Yes, I'm using trademark names with HP. The tire repairs market has been disapproved because of the spam repairs companies. were set up. Yeah, that's what I was saying. I understand that. All right. Looks like that. Was it good timing. Beautiful. Alright, thanks, everybody for being here. We do have a mastermind webinar this week. We got lots of cool stuff that I'm going to be talking about this week. And kind of a preview for pokey live actually. So and then, just for Will's benefit since he asked for a link to the charity. Once you've donated just make sure you write to [email protected] and Chris G will take care of you. We even have scripts that will help you clone the folders and make your life a whole lot easier. And it's a really good cause. So so we totally made it worth your time and your money to Donate to the charity.

Sweet. Thanks, guys. See you next week. I know

This Stuff Works