Direct mail can still work for local business prospecting. We have used it over the years with strong results. But before we pay for printing and postage, we want to know whether our message connects with the right people. That is where testing comes in. Our current plan starts with cold email to test reports […]
Direct Mail for Local Business Prospecting: Test the Offer First Read More »
Fully automated SEO sounds great on paper. Push a button, let AI do everything, and watch the rankings climb. Here’s the problem: SEO doesn’t work that way. The agencies promising hands-off SEO are setting themselves up for trouble. Automation can speed up execution, but it can’t replace strategy, experience, or knowing when something isn’t working.
Why “Fully Automated SEO” Is a Dangerous Promise Read More »
AI can make local SEO a hell of a lot easier. But if you’re using it without understanding what actually drives rankings, you’re just making mistakes faster. In this episode of The Local Marketing Mastery Podcast, I break down the most common mistakes agencies make when using AI for SEO and why relying on automation
Common AI SEO Mistakes Agencies Are Making Right Now Read More »
We do not have to wait for a Google Business Profile to be ready before we start building local citations. If profile setup is delayed, we can begin with listings on sites such as Yelp and other citation sources, then work on the Google Business Profile later. That is more than a way to keep
Can We Build Citations Before Our Google Business Profile Is Ready? Read More »
One-click website builders can make a site look great in a hurry. But a good-looking page is not always a good page for SEO. When we choose a builder, we need to look past the design and ask what it creates behind the scenes. We have tested several vibe-coded website builders, and many have
Do One-Click Website Builders Hurt LLM Readability and AI Search Performance? Read More »
For local SEO, we do not need to chase every score an on-page optimization tool gives us. We need a page with clear structure and content that answers people’s questions. That is where we put our effort before worrying about keyword counts, entity density, or how many headings a competitor uses. Tools like Page
What AI Checkers, POP Settings, and SEO Optimization Tools Do We Recommend? Read More »
