Losing clients can make any SEO feels shaky—especially when headlines say AI tools are sending traffic directly to big brands. That pressure can push people toward a full pivot away from ecom or traditional SEO. In reality, abandoning proven channels is usually the wrong move. The smarter play is to layer AI optimization on top […]
Should I Pivot From Ecom SEO to AI Optimization After Losing Clients? Read More »
Using the wrong phone number can quietly break a directory or lead-gen project. Personal cell numbers get spammed, expose private info, and create tracking blind spots. For directory sites, GBP assets, and LLG projects, the smarter move is to use virtual local numbers that forward and log every interaction. In this post, we break down
What’s the Best Way to Get Local Phone Numbers for Directory Sites and LLG Projects? Read More »
Social media gets a lot of credit in local SEO—but not always for the right reasons. In this episode of The Local Marketing Mastery Podcast, I break down what social signals really do, what they don’t, and how to use them strategically without chasing noise. You’ll learn how to leverage social platforms to support visibility,
Do Social Media Signals Impact Local SEO? Read More »
Local SEO and paid ads look similar on the surface—but the economics are completely different. In this episode of The Local Marketing Mastery Podcast, I break down the real numbers behind each channel and how to decide what actually makes sense for your clients. You’ll get practical frameworks to compare ROI, set smarter expectations, and
What’s The ROI Of Local SEO Compared To Paid Ads? Read More »
If you can’t track calls, clicks, and leads, you can’t prove value—period. In this episode of The Local Marketing Mastery Podcast, I break down the tools and setups we use to track local SEO performance without breaking NAP or muddying the data. You’ll learn how to measure real ROI, report with confidence, and scale your
How Can I Track Calls, Clicks, And Leads From Local SEO? Read More »
Should you run Google Ads alongside local SEO—or is that just burning budget? In this episode of The Local Marketing Mastery Podcast, I break down when Ads actually complement local SEO, when they don’t, and how to use both without cannibalizing results. You’ll get practical tactics to boost ROI, accelerate growth, and give your agency
Should I Run Google Ads Along With Local SEO? Read More »
