Can You Use The Same Verified GMB Address For Different Business Entities?

By April

 

In episode 272 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one can use the same verified GMB address for different business entities.

The exact question was:

Hey guys! I have an affiliate website that I’ve been growing over the last 2 years and when I first discovered your channel I created and verified a GMB at my home address to solidify my brand entity. Now, my wife wants to start a baking business out of our home. Can she still create a verified GMB? If so, under what address? Similarly, if I create more affiliate sites in the future, how do I verify a GMB for each of them? Thanks!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 274

By April

Click on the video above to watch Episode 274 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, we are live. Welcome everybody to Hump Day Hangout. This is Episode 274. Today is the 12th of February 2020. We got almost the full crew here today. I think Hernan had some technical issues, so he probably won't be joining us but we'll see maybe he'll hop in. So let's just say hi to everyone real quick. We got some quick announcements and then we'll get in and start answering all of your questions. So start at the top here Bradley, how are you doing today? How's Virginia treating you?

Bradley: I'm well. it's rainy and cold here. It's not super cold but it's stupid rainy and has been all week so be nice to see some sun but other than that things are good. I was recording 2xyouragency videos again today. I've got one left and in this week's lessons will be done. There's a lot of training in that damn course. So I would check it out guys if you haven't yet.

Adam: Good deal. Yeah, we're going to touch base on that a little bit more in a second but we'll just carry on here and Marco, we got your video. How are you doing today?

Marco: What's up, man? I just wanted people to see the 10 inches of sun. If Bradley's got rain, this is what I get every morning. It's the dry season here. So every afternoon, this is what it's like. So I'm not inviting anyone to come down to Costa Rica but dude, you can't beat this. And I still have to do it because I told you guys last week that I was going to do a live stream from the common green area with the two volcanoes in the background. I haven't had time to do that. I've been displeased with some internet issues. I've been dealing with three stooges issues. If it were like three stooges short that you wouldn't even believe it that way. What happened to me these past few days and especially yesterday with the cable company, first of all, refusing to lay down the cable. I mean, what the fuck is a cable company? They got a truck and they pull up with the truck and they open the back and they got the big thing with nothing but cable miles and miles of cable and they refuse to lay the cable. It's ridiculous, man. Anyway, that's just part of the rant you guys go to the free Facebook group if you want to see the whole rap I got more. Yeah, there's more than that. Anyway, everything's good, everything's back to normal. Cool, calm, collected as usual for me and life goes on. Life is good. Get the POFU so you can get some of this

Adam: get the sunshine Yeah, it's nice. I do like having sunshine in the place after living in upstate New York for so long. It's really nice being back in the sunshine man. It makes a big difference. Well, Chris, how you doing man? I think we got you here, right?

Chris: Yeah, me I'm here hiding while we're like stores for like over a week now year, which is kind of ridiculous. I've never experienced that exactly the opposite of Marco. But like I said, I'll be heading out to Germany tomorrow and I hope I'm not flooded and they don't work.

Adam: Well keep your fingers crossed. Yeah, that's what might be a little rough. Make your travel a little bit rougher.

Chris: It should be fine like it's coming down. But like, I'm not sure it's over yet because they said that twice already, but you never know.

Adam: Fair enough. Well, I'll answer my own question. Things are going well here in California. I got the sun going camping for Valentine's Day weekend. So I'm pumped to get out in the mountains out here. And the weather's just been awesome. I like it's nice and cool, but sunny. So that's kind of my jam. So now that we've got everybody's weather updates and let's, we got some quick announcements for you guys, and then we'll get into the questions. Bradley, you want to tell them real quick. We just had a webinar on Monday with Damon Nelson. I'm going to grab the link for that if people want to check out the replay. You let everyone know what was going on there.

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Bradley: Damon Nelson created RSS masher several years ago, which was a really cool tool. We've promoted two different RSS like mashing technology tools in the last several years. One is Lisa Allen's, which is called Rank Feeder. It's really good for SEO. But what Damon's RSS Masher shine was it was more of a marketing tool than just an SEO tool. And I've always said that because people would ask, “well, which one do you suggest?”. And I said, “well, they're two different things, right? One is Rank Feeder, which was Lisa Allen's tool that is really good for just creating co-citation. It doesn't make the most beautiful output feeds though, which is what RSS Masher shines at RSS Masher allows you to create feeds through different content sources and then inject your own code, HTML, banners, your own snippets of other content right within the feed so you can customize the feeds. You can actually blend from splice feeds, extract certain elements from the feeds to create a new feed. Like it's crazy what they've done with it, with the new upgraded technology that they've worked into this RSS Masher technology. And that's what they're calling it. I was calling it to 2.0 the other day, and I was corrected by one of the developers Wayne. It's called RSS Masher technology now, but it's really cool. And it's a marketing tool.

One thing I want to talk about is we get this question all the time and Hump Day Hangouts and in support at MGYB, but people ask dude, why don't you recommend two-tier networks or two-tier networks syndication networks for blog syndication or for money sites for syndicating blog content? And I always suggested the reason why I don't like to do it is that it's kind of a pain in the ass to set up additional related content feeds for the tier two triggers. In other words, the second tier networks should have other content posted from other sources, not all just from your money site. Because that creates a footprint.

It's okay to have a footprint when you're republishing to your own branded profiles, but when you get out to the second tier, those are persona-based profiles or they could be pseudo brands, that type of stuff. But if all they did was republish your content from your money site over and over and over again. It would be clearly it would be quite clear what they were intended for. And that was just to manipulate the search and that can cause problems. So if you're going to use two-tier networks, I've always recommended that you add sec related content feeds to the second tier triggers, so that the second tier networks would have not only your own content but other related content relevant content, so that yours is kind of mixed in with others and that would look more natural. It reduces footprint not it doesn't eliminate it, but it reduces it considerably. Well, the reason I talked about not doing it that once because for me because I have a lot of clients and a lot of lead gen sites and it was becoming increasingly cumbersome to manage and maintain those second-tier networks because you don't have control over those other content feeds, right? So things would break or a feed would all of a sudden, you know, hiccup and shoot out like 15, 50 posts all in one day, you know, that kind of stuff happens and then you end up with a nightmare of a mess on your second-tier networks and all that. Anyway, if you're just dealing with one project, it's okay to manage. But when you've got multiple projects that you're working on, it became a nightmare to manage those. So I got away from using second-tier networks and just stuck with the single branded ring because then it was so much easier to maintain. But with RSS Masher technology, you can create one super feed or once you know, one RSS master feed that is highly relevant because of filtering and all the other really cool things that you can do with it and use that one feed now to trigger a second-tier network. And so with that, I'm going to be testing a lot with it over the next few weeks months, really, but I think there's a lot of opportunities. Therefore second-tier networks that Marco can briefly chat about this they absolutely work when done correctly, what absolutely helped a brand and build the entity? What do you think Marco?

Marco: Well, if anyone has ever wondered how websites like HuffPost, or any of those other websites that republish content because HuffPost does very little, or not much original content, a lot of their stuff is just gathered from all over the web. Well, this is a tool that you could use to produce that kind of website, where you're gathering data for not data but content all over the web. You can curate the content, you can splice the content, you can do whatever you want with it image as a short blurb and the websites look absolutely stunning up. I mean, you can put health post and when one of these RSS generator websites side by side, side by side and you wouldn't be able to tell which one was generated with RSS Masher technology, and which one was generated with any other technology. That's the great thing about this tool. That's one. But the most important part, as you know, we're really, really, really telling people, if you're not doing brand based or entity based SEO, then you're fucking it up for yourself. You're making it absolutely more difficult than it needs to be. And this is one of those things where you can send data to the bot from all sorts of different places on the web, about your entity, but it's coming from other sources, not just you. So that becomes even more valuable when the bot goes out and looks and is looking at your entity and everywhere where your entity is mentioned. And it's finding all of these places that mentioned your entity. And not only it's mentioned it and it's commingled, as you co-citation with other authoritative trusted sources on the web. So then it's not just some orphan website somewhere that does nothing except try to get leads some kind of a choice to get Google to rank them please your Begley Google your downing a nice because you because you're down to your last but now all of a sudden you have the technology to get the word out there to spread it out even more. And you know, think of a tiered network. But don't think of just the three that we do, right? When we do a tiered network, we do three triggers, because you can daisy chain those and create as many as you want. And you can do variations because there's a ton of different platforms that you can use that there are other blogging platforms that can be triggered using other sources. And now with this technology, where it's just the RSS feed, coming in and pulling in all these different sources, it's just made life a whole lot simpler to get those kinds of websites out there. That will generate traffic, that will generate revenue and that will generate visits to the money site. I mean, it's just to me, it's just awesome what he's done. And yes, I will be testing it. I have other people that will test it also. And we'll have something I don't know, give us a couple of months to three months. And we'll come back and let you know just just how it is, by the way, that the coupon is running out. Yeah. So anyone who wants to jump in, you better jump in on it that the price that it is now the price is going up?

Yeah, it's got a 25% coupon code, Use coupon code Semantic. You get 25% off and that's just that's valid until I think the end of the close of business Friday, which is Valentine's Day. So tell your wife or your significant other that you're buying a Valentine's Day gift for her or for him to buy a phone by this. Grab it in business expense and then go do something why for significant. It's better to ask for forgiveness than to ask for permission, you know, so.

Oh, man. Good. Well, one more quick announcement I wanted to talk about you guys. We made some changes to the mastermind. And I know we got some of the mastermind members who watch Hump Day Hangouts. And some of you who are thinking about joining the mastermind will end up there eventually, which is great. We're but we're making a big change to the way we're doing webinars so mastermind members get direct access, of course, and get to ask questions where we dive into that. And we've decided, in order to provide more value to mastermind Members, we're going to break up the webinars instead of just doing webinar twice a month, we're going to each take twice a month, spot and give one on one or one on many webinars. So to make that less confusing, that means like Bradley is going to do his own q&a with mastermind members twice a month. I'm going to do that twice a month. Marco is going to do that twice a month. Chris is going to do that twice a month and is not doing that twice. Yeah. So I'll have a lot more value guys a lot more content.

And it's kind of in, you know, we each have our own areas of expertise. Some of it overlaps, there's no question. But this way people will get to be able to attend what is most appropriate for them at their business at that time. And again, it's just going to end up being a shit ton more value for everybody. So think about it. It's 10 plus webinars per month. Yeah. My cousin needs you and I will be alternating Thursday.

Some months will have actually five weeks. And so we'll have to do an extra webinar, which I don't mind but it's perfectly fine. Mine will be asked Marco anything on the on every other Thursday that Bradley isn't on. So come join me. You're welcome to ask me any question if I can answer it, and I know that one of my partners can answer then I'll send you to one of their webinars so it's gonna be really good. A lot more value for the money that you guys are paying.

Adam: Definitely. Yeah if you want to find out more about the mastermind if you are not a member you can find out at mastermind.semanticmastery.com. Real quick before we get into the questions I just want to say if you're an agency owner or consultant and you want to get more clients, you want to grow your revenue or scale your team. If you want to work less and earn more, as they say, go check out to ensure agency com you can find it if you're watching us live on the sidebar. But Bradley's deep in the middle of the content. He just released, updated training for that or not, I believe just had an updated prospecting module. And there's a lot more content to come. But now is the time to jump into that.

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Yeah, just a quick aside on that, it's crazy. But this week, I'm was recording the videos for outbound prospecting. So we're in the two extra pipeline stages. This being the last week of that. Next week, we start the two extra results, which is really about how to get reliable, consistent, repeatable results. And we're gonna have four weeks of that training but the first four weeks was about filling your pipeline with prospects Well, first week was about mindset and developing success habits. Week Two is about sales and selling principles. Week Three was inbound prospecting and branding and week for this week are outbound prospecting and direct response marketing. And what's crazy is even today as I was recording videos, I got another Calendly notification from another Tree Service contractor, this one in Locust Grove, Georgia. Looking for a proposal. He wants to talk about marketing services and lead generation forestry service industry or Tree Service Company. And last week, I had another one come in from Fort Lauderdale, Florida Tree Service contractor and this is from a few web assets that I created over two years ago that I haven't touched and they're still generating inbound leads guys and inbound leads are a hell of a lot easier to close than outbound prospecting leads that you generate through outbound prospecting. It's a whole different psychology when they've already decided that they want you to pitch them or present them with a proposal, then it's so much easier of a conversation than it is when you interrupt them right interruption marketing and inject yourself in their field of vision, like what we do with outbound prospecting, both effective, but one has a different dynamic when it comes to the conversation. And it's so much easier of a sale. That's the type that you should be striving for. And that's what I've been. That's why I didn't even approach outbound prospecting until the final week of two extra pipelines, because a lot of you will go right to the outbound prospecting because you need clients now and I get that, I get that. But if you set up the infrastructure for inbound, prospecting, and start to build that brand and authority and make a name for your agency and your particular space, then you'll start having people seek you out. And that is a much, much better way to run a business. It'll be easier to sell, you can charge higher prices. It's just it's a much better way to do it. So I would encourage you to go through as the training is laid out, it was developed that way for a specific reason. Don't you still get it?

Yeah, don't you still get needs from SEO Virginia and watching. I just got a client about six weeks ago. It's a home inspector in Virginia here, home inspector specter Home Inspection company and the same thing he found me from the stupid Google site that is awful. But it's the rescue over the job. How long ago did you set that up? May 2015. But five years almost so so think about that. And you've done absolutely nothing except run it through a syndication network which was garbage also. And so it just goes to show the power of setting this up the power of our is of keeping that number one all of these years and providing you with even more neat. So if you set up your assets, right, like Bradley saying, the people are going to come and then what happens is, if you deliver the results like you're supposed to, because you have no excuse everything that we too with our clients is available at mgyb.co.

Nothing different. It's all available that that's what we do for them. It's a repeatable process. And so if you guys are thinking, Oh, I can't do this, you know, how can I get results? I'm new. I don't understand whatever, you can get results right from MGYB, that's yo, it's what we do. And just have at it man just, it's like Brad said is that mindset, go pick up two extra agency, get started, get that pipeline full, start closing some people generate some revenue, hire some people so they can help you don't just take all that money, because suddenly you find yourself that you're the bottleneck, you can't grow. That's what this is all about branding, gonna go into all of that 2xyouragency. It's hands down with somebody, I guarantee you by the time it's done, it'll be the best painting that there is anywhere around you more for your money than you would for a 5-10 thousand dollar product, then that's good.

Amen. Definitely touched on it, you know mgyb.co for the done for you services. I mean, can you imagine Bradley if you'd had like an SEO shield? Back in 2015? And that stuff up? Yeah. Well, and that's what I was saying on mastermind last week I was talking about, you know, I talked about 2xyouragency and all the time on Hump Day Hangouts and in the mastermind everywhere. I'm sure you guys have heard this before. I prefer niching down. Industry-specific is so much easier to scale an agency that way. And my point is with Tree Service contractors that are reaching out to me, because of some assets that I created two years ago, they're still generating leads from the agency today, even today. Nope, no shit. What's great about it is I pitch I have a set price now for the tree service contract. Well, I still have a conversation. I always have a conversation with them on the phone. And I go through the SPIN Selling method. I asked them a series of questions, but one of the questions I asked always is what's your marketing budget and I have a minimum I won't work with contractor unless they have a certain budget, but if they say that they have, you know, like, say $3,000 a month, well, my budget will typically fill that, or my proposal will fill that budget allowance. Does that make sense? And so it's really easy, because of the repeatable processes that we have through mg y be like, it's just the services, all I do is manage the process of the components being built. And I have VA is that do the blogging, which is part of my SEO monthly services and all that. So anyway, it's basically me just managing everything. And in fact, because I've started for whatever reason, in the last few weeks, I guess, because I'm doing the two extra agency stuff. I'm implementing some of what I'm training about as well. So I've had a bunch of leads come in, and I'm able to take on as many as one new clients per week right now. And that's with me doing the management of onboarding and kind of managing the virtual assistants and the different components and all that, but what I'm going to be doing is continuing to try to boarded one client per week and then train my best assistant, Hazel to be the onboarding manager to handle what I'm doing now. So that there's no reason why I can't continue to grow my agency right now even while I'm building a real estate business. If I haven't outsourced and automated through MGYB, and personnel in place to handle the onboarding and the management, the project management, essentially, and so there's no reason that I can't do that. And even if I cut, like right now, my average profit per client on a monthly basis, I take home, pay after expenses, and do MGYB services, virtual assistants, all of that is roughly $800 per month per client. That's for my standard average rate for what I charge Tree Service clients. So that's $800 in profit, and even if I got to cut into that profit a little bit now to pay a project manager to do what I'm doing, if it's hands-off for me, and I can continue, like let's say cuts another $200 per month per client off of my profit to now pay a project manager.

So let's say $600 a month times four, that's $20-$400 a month and accruing revenue each and every month that I could bring into my business without me really having to do anything except for answer the occasional question from my project manager. That's hands-free money, guys. Does that make sense? So it's, it's absolutely capable of doing that when you get the hell out of your own way. systematized, automate and delegate as much as you can in your business and then you can grow and scale that's how you do it.

I've got one last thing I want to share real quick and then we're going to jump into the questions. Let's see if I can do this without messing things up. So let me drag that off here. wanted to talk real quick about POFU Live, I mentioned it last week, but we got early bird ticket prices going on. POFU Live this year will be the third year is taking place on September 25th, 26th, and 27th in Boston. Alright, I highly suggest if you're thinking about this to come to check it out at least even if you don't grab your ticket today. Although ticket price will go up just that's the way it is. We want to reward people who take action quickly and help us right so we can cost out the event and get things going. I just like showing this picture of Bradley. That's why I'm really sharing my screen showing him in a wig. But I wanted to show you guys you know, this is fun we get together there's a lot of serious business a lot of learning we're sharing a lot of information not only from us to you, but in between it right. It's a lot of networking, but it's also a lot of fun like this. Last year we went go-karting. Adam, Ben's been here, one of the guest speakers we had come in and just kick butt at go-karting and took the cup in one, you know, and then of course we had and Catherine Jones, you know, this was pretty awesome. She came and talked at our event of you know, 30 people. And I think as a month ago, she was up in front of 4500 people giving a talk and it was you know, that that chance to interact with people like that and among each other is just awesome. So, I just wanted to remind you this go check it out at pofulive.com. And of course, we'll have some more updates for you guys as we can keep moving forward.

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Very cool. All right, I'm going to stop giving away my son, I'm going to turn off my camera.

I'm going to grab the screen, let's get right into. Oh, by the way, I brought this up because this is one of Damon's automated auto blogs that he's got populating with content from his RSS Masher technology. It is 100% auto blog, guys, and it's freaking beautiful. If this doesn't look like, I mean, and this site gets a shit ton of traffic, he was talking about the traffic metrics in the webinar, which you can go watch, but it's crazy the amount of traffic that these will produce because they look good. They're, you know, it's just a very, very cool technology. And I could see you know, we don't talk about PBNs Semantic Mastery for a reason. We just stopped using them years ago. I mean, it's been years since we've any one of us have used PBNs. But this could be like, basically PBN style sites that generate their own traffic and that's the problem with PBN sites right?

You got the way that people traditionally do then would be to go out and just buy a domain because it's metrics, rebuild it, and then put a link back over to whatever asset it is they're trying to rank and then that link gets no traffic, it gets no activity. And so it atrophies over time Google discounts, it becomes less and less of a factor less powerful over time because it's got no activity on it. But these types of sites, do they generate their own amount of traffic and they'll get clicks, especially if they're relevant. Like you know, you have siloed sites, essentially sites that are about specific topics. And then you can drive traffic relevant traffic over to whatever it is that you want. And so it's very, very engaging. I think these types of links even on brand new domains would be more valuable than traditional PBN links that get no traffic or activity. What do you think Marco PBN is then no longer done the way that you're supposed to do them what we have now is buying an expired domain for the purpose of injecting your own link in it is not a private blog network that's just a private website with a lake. The old way was just as when you had a set of websites, right, a network of websites, hook the hook together, give it feeding each other. And that was your private blog network. Then they started selling links to the plier private blog networks, the big people figured out that if you got to PR seven PR eight, those links were really powerful. Well, that's when Google started cracking down and then you're not going to sell links for the purposes of manipulating SERPs. Right? You can't do that. That's against Terms of Service. We know we know what happened after that and why PB ends are called what they are now, which they're really not private blog networks. Think about the name, private blog network. If you're selling links out in the open, it's not a private blog network. If you're buying a website for the purpose of inserting a link, it's not a private blog network where the fuck is the blogging? With this method, you could really build a private blog network so long as you don't sell links to anyone as long as you don't let anyone else in on what you're doing and in your niche, it's truly a private blog network providing quality content and it brings traffic and it'll get traffic to your money site. It says that's the way that a PBN is supposed to be run. Yeah.

How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

Hi, let's get to the questions, but we'll spend a half-hour on this damn near 430. Yeah. All right. First ones up, says I do local lead gen with 95% of clients being plumbers. leads come through GMB organic rankings organic website rankings, but mostly through Google ads and Google Ads location extension. Okay, getting decent results, so they're very competitive in major cities. I find that GMBs are gold for plumbers but difficult to create a fake GMB and to make it stick thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy and Google's eyes. Yeah I mean that's part of the problem with GMBs is at least it has been for close to a year. They've been harder and harder to get although I think it's becoming easier. Again I don't know I haven't been trying to set up fake GMBs now for many many months for that reason. But yeah as far as how to create fake ones and make them stick the only way that I know how to do it besides finding services that will do them and guarantee them which is hard to do is to use like PO boxes still that still work or to hire somebody that would allow them to like to for you to use their address. That's something else that you could do seriously. You can use Craigslist to find people to do that.

You know, typically what happens with Craigslist if you're going to post in Craigslist to find you just post a gig right? Like a job offered or a gig offered that and I think you pay three bucks for that or something but you can post a gig on Craigslist in a city that you want to get a GMB rankings or listing for and then say, explain what it is and the Craigslist ad what you're trying to do trying to register a Google My Business address that won't be published, but I need to receive a verification postcard that and, you know, I'll pay you 50 bucks to do it something like that. And I've done that and it works. What you typically find is you'll find a renter, somebody that's renting, it could even be an apartment, it doesn't matter, but somebody that's renting that will do it, and usually, homeowners won't do it because they don't want to get business mail. But, but if you hide your address and you don't use citations, where you know, you don't publish a bunch of citations where you're actually list listing your physical address, then it's likely you won't get much solicitation mail, you know, physical mail for that business. So you know, I've done it that way. So that's one of them as long as it can be a postcard received. Those tend to stick a lot better, they get suspended less, they can still be suspended. Make no mistake, but they tend to stay a lot better than is my still preferred method over buying fake GMBs don't have an actual real address associated with them if that makes sense. Marcom do we have any comment on GMBs?

Are we going to be able to make that available again or now that seems to come on and off on and Google is it takes us down the methods and so yeah, we're having talks with someone on getting that done again and we'll let people know when it when it's happening right now it's not happening? Now as far as what he's trying to do, post office box with street address, have the damn plumber get a postcard at his house? I'd be that that that's perfectly okay.

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Or get your family members in on the fun, have had the postcard delivered it at their home addresses. You're not going to list the address anyway. And it's actually service area business that's another good way to do it family friends get them all in on the phone pay them Why not? It's gonna make you money so invest some money in your business and you know give people something how to get that 50 bucks that you would pay the Craig Craigslist person Hey, now go to your family member friend whatever you're gonna get something from Google I'm gonna give you 50 bucks once you turn over the postcard very center that's it. It's simple to do and trust me it works I'm telling you you post a gig on Craigslist. And I mean there's times where I get within 20 minutes of the posting going live that I get responses I use Craigslist now for some of my real estate stuff that I'm doing like for example, I have a property in Washington County, Virginia for sale right now and I listed it in the MLS as flat fee listing in the MLS kicked it out rejected it because I didn't have any photos taken of the actual property every all the photos that I typically submit with listings are like aerial photos, satellite photos, Google Earth photos, that kind of stuff. And this particular MLS requires physic like photos to be taken of the actual property, not aerial photos, that kind of stuff. And so I posted a gig on Craigslist and saying, I need photos taken of a vacant land parcel, and I'll pay you $30. To do it. All I need is five photos. You can do it with your phone. And within 10 minutes of me publishing that listing, I had three different people contact me saying, Hey, I'll do it. So I hired this lady. I've sent her 30 bucks via PayPal, she went out and got like 15 photos from her phone, send them to me via email and it was done. It was done within 45 minutes of me posting the listing is crazy. You can do the same thing with GIMP. GIMP is telling people you want to use their address just to receive a Google card and then pay them for that. So I would recommend doing that.

Do You Recommend Creating Branded Domains To Get More Leads?

The next question is you recommend brand new domains, but how do you do that? Hey, Bradley. Sorry, go ahead. I think you missed Nigel's question that was from seven days ago. Yeah but it's after we signed off because I alright no worries then I'll go ahead and answer blessings guys have been off the grid for a bit focused on more for my copywriting, However, I'm looking for the best way to utilize MGYBservices to completely arbitrage done for you services as close to the referral affiliate as possible. Package style for do you have anything in place for that? Um, you mean do we have like any training on how to sell it? I don't think we do yet. I mean, that's one of the things that's on the list for us guys. We're still trying to get all the backend stuff worked out. Marco. Do we have any timeline for any of that?

Does he want to be an affiliate? No, I see him that right. I don't know. I'm not fully understanding the question except that I know he wants to resell our services. Yeah, I mean by to support it. MGYB.co will get you going in the right direction as far as when everything is going to come together.

Okay, so you know what happened with the problems with cPanel and cPanel raise their prices. If you guys aren't aware cPanel is charging $10 per cPanel that you're using now. So your hosting, if you have several websites may go up considerably. So if you paying a cheap host, it just became not cheap, because of the extra charge at any rate that's neither here nor there. We're migrating Liquid Web because they have their own version of cPanel. But that's been in the works since December, you know, they're working out the bugs. And we understand that because I work with code and I know how that goes. As soon as that's done. Then we're bringing in the new version of MGYB, which we reworked and it should make navigating a whole lot easier. management will be a whole lot easier communication will be a whole lot simpler. So with that, that's the only hold up right now.

Okay, so yeah, I mean what we will be in the coming months Nigel be providing collateral marketing at, you know, collateral for you guys to be able to use that that can help you to sell the services to end users like clients so sell them at retail prices, but also to sell resell them as like an affiliate. Also, you know if that makes sense. So we will be doing that it's just not something that we have available right now. Okay.

Do You Recommend Creating Branded Domains To Get More Leads?

Alright, so the second part of this question was you recommended branded domains, but how do you do that when you're targeting multiple cities, towns in the same niche? Well, that's the easiest way to do it. In my opinion, when you're targeting multiple towns with the same niche, then you, for example, I use multiple, like generic type brand names like local tree pros, or tree care HQ or something like that, right? Those would all be types of like generic name brands that I could use to create multiple lead gen assets for the same industry across multiple cities. How do you do that you can either do it as internal pages? So you can create categories and silo structure within the website. You can set up silos within on a state level, on a county level on a city level, depending on how big you want to go what you know how far of a service you know how much area you want to expand to. So there's you know, different types of silo structures complex and simple and all of that there's depending on how you set it up, what I typically do is use a pseudo brand and then do subdomains with it like so each city or each location has its own subdomain and it's its own WordPress installation, the branded domain the root domain becomes basically like just a brand page where it talks about the brand itself and there might be a locations page on the root domain that one click to will list all the subdomain sites if that makes sense. And then you can click through to each one of the city so it would be city whatever the city name is called pepper, that's where I live called pepper so like cold pepper dot local tree pros calm for example, right so now the local tree pro's a brand, but it's the Culpepper location. Now that can be done on a subdomain which is an individual WordPress installation or it could be done as an internal page. If I set it up that way. If you're going to be expanding that same brand across many locations, then I would recommend that you do it as an inner page you set up silo structure categories and such within the site so that it's all managed under one domain otherwise you end up having and I know this because one of my Tree Service clients or multi lope multi-location lead gen assets has 20 locations now, and I had originally done everything on subdomains for them but once it got the point where you know, past 10 like 1012 1415 WordPress sites that become just a pain in the ass to deal with even with something like main WP where you can update all the plugins and everything through one dashboard. It's still a pain in the ass. It's a lot of maintenance to manage that many WordPress sites. So I've actually eliminated a lot of those and just redirected the subdomains, over to GMB websites because I've gotten rid of a lot of the WordPress sites because I've got tired of managing so many sites. However, if I was going to redo it start over from scratch and have 20 locations again, what I would do is one domain 111 web sites, you'd be one WordPress installation on the root domain, I would set up categories silo structure, and I would have everything built up that way so that I would only have to manage one WordPress site. But I'm telling you, it's way easier, in my opinion, to build authority under one brand. With multiple locations Marco will attest to this he'll agree 100% it's much easier because once that entity starts to gain some clout build authority, then it becomes every subsequent location that you add will instantly benefit from its inherent authority. As opposed to always starting off from scratch and starting from with a clean slate where you have to build the entity first. Once that entity is built, you can bet it all additional locations will automatically benefit from the authority that's already been that the entity has accrued would say you, Marco. Absolutely, especially when you do the mirror, right?

The drive stack plus g site and all the work in there that you're doing on on the money site mind wants to start pushing power over to the money site, it just becomes each subsequent location that you add is going to become that much easier to rank for. Because as Bradley said, it'll have the all of the activity, relevance, trust, and authority that the domain has will transfer over to that inner page that you're building that location page that you're building on your website, whereas if you start with a brand new subdomain, it takes longer for all of that to filter down to the subdomain level. Yeah.

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Yeah, I mean, again, I changed my strategy. You know, for the longest time subdomains were my preferred method and there was a reason for that because subdomains if you catch a penalty on the root domain then the entire domain gets hit right like, it will affect negatively the entire domain. But with subdomains, it would be isolated. If a subdomain were to catch a penalty would be isolated to that particular subdomain. So the sibling sub-domains, right? It wouldn't be unaffected, and the route would be unaffected. So that's why I've always done that. But once again, if you continually add locations expand for a particular brand into additional locations, then that can become a management nightmare. It's just too cumbersome. So that's why I said I've switched my strategy Not only that but knock on wood. The methods that we've been using for years now that we've developed Semantic Mastery style, I've not had any sort of penalty levy in years now since I got away from a lot of the traditional SEO stuff. And so I'm not nearly as nervous or concerned as I used to be about having everything under the root domain now because fortunately, I haven't had to experience any penalties. So there's really no reason for me to take those extra precautions when I don't expect to have anything bad go wrong now. Well, that's why we put this heel shield in place, right? That's correct. That's what we came up with that with mgyb.co. That's our protection. Since we don't build links to the money site since we treat the money site with with with the respect that you supposed to cheat, it says it's under different rules, you could catch a penalty on that root domain that just it just won't happen on a G site and drive stack. And so they're treated differently. We know what we could do at them at the SEO shield level that we can't do at the money site level and we just transfer the power rather than transferring a penalty. And guys, we know that that the route and it's isolated from the subdomains as long as you don't link to it because we tested it, we would build a subdomain, get a penalize then we three or one that subdomain to a brand new subdomain and it would get all the power from the penalize subdomain. But eventually, the penalty would catch up to the sub domain, we'd have another one ready. So it's just slashing and burn, right? You just had the same sub domain ready with a different name. And you just keep three or one and three are warning until the penalty catches up, it might take a day might take two for you to get your rankings back. But the root domain was never affected by the penalty. That's how we know that if you don't link up to the root, the penalty won't pass that night. If you're linking to the root from the subdomain, then a penalty definitely will pass because you have a direct link from the subdomain to the roof. Everything that we tell you on these things, it's things that we tested it's not a theory we do not give you guys theory if we do we tell you that we're giving you a theory. That's right.

How Do You Perform A Keyword Research For A Dutch Website?

Next question, but tshirt says I want to do SEO for a Dutch website. Can you please let me know how I can do keyword research? Should I do keyword research and Dutch? Should I write meta tags and Dutch? I can't answer that because I've only always done US-based SEO in English so I bet Marco you probably have a pretty good answer for that?

meta tags or code. Code is code now within what's within the posts is what contained but meta tags or meta tag you don't change the language code is coded in English pretty much. I don't know China but pretty much worldwide and as far as the tool that they can use trust the good old our Power Suggest Pro our go-to money keyword research tool will do Dutch very you go.

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How Would You Make A Decent Profit From A Site With Multiple Reviews From Different Niches Without A Client?

Alright, next one is Hey guys, can I have a site as lists? Can I have a site as lists with general subjects for multiple reviews from different niches? Can I have a site as a list with general subjects for multiple reviews from different niches? I see that a directory

okay. With general subjects for multiple reviews, it seems to me like an affiliate site maybe like an affiliate site with different products and stuff, is the way I'm interpreting it, but you're seeing interpreting it as a like a directory, like a local business directory type site, not not Local Business Directory, but just a direct directory style. You have different categories you have, or do it, as you said, affiliate where you're going to have multiple products here. Yeah, yeah. Yeah, of course you can. That's the power of silo structure, right? You can take a website and compartmentalize sections of the website through a silo structure so that you can have multiple topics for one website, and it still makes sense and still build authority for that, that brand. And that that website and again, it's if it's done right if you don't use proper silo structure, then you can kind of dilute the open overall theme of the site, if you have multiple subjects that really don't make any, they're not relevant or related to each other, then it can dilute the site and cause problems. But if you have really tight silo structure, and it's built well, right, you've set up your site correctly, internal linking category hierarchy, all of that correctly, then you can have multiple categories on a site and still do very, very well with it. Because again, you're just building the entity up throughout, throughout all of that. So it's certainly possible.

Typically, you know, a lot of times we try to keep things more relevant to a particular theme per site, but that's, that doesn't have to be that way. Right?

So yes, you can have a site that's general subjects with multiple reviews from different niches just make sure that you have your structure correct. Number two says I have a press release from site one to the money site. And I want to make another press release from site to Can I link to both of the sites – Money site and site one.

I'm not really understanding that question. Yeah, he lost me too. I lost that one for sure. If you can clarify that not only that but there are three questions in a row so if you can clarify that one later I'll get to it if we have time. The last one is number three, which is the best way and fastest to be profitable, say 1000 bucks a month without clients that include no lead gen. No agency.

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Affiliate, you know, find a good The only thing I could think of would be to find a good affiliate offer out there that and then just especially launch jacking. Launch jacking is a good way to do that. It's a lot of work, but you can, especially for higher ticket products, you can do you know that pay, say it's a $3,000 product and it pays 30% commission that's $1,000 right? So you only need to sell one and there are products out there like that. So if you can understand how to launch jack which you know, and find products that would have a good payout of good affiliate payout you can do that.

I don't know. I typically just my fallbacks always been clients, right clients and lead gen stuff. If I need 1000 bucks a month, I want to go land a client, it's going to pay me 1500 a month and I'm going to pay a VA MGYB $500 a month to fulfill the services and I'm going to manage it and keep it thousand bucks a month. That's how I'm gonna. I'm gonna pitch Damon Nelson, RSS masher technology. There you go. He has made it really simple for you that it's for you than to run your AdSense media net, or it doesn't have to be the two main networks, right the display ad network that there are others that you can profit from, and you use you can usually run to. So I would say start using the RSS masher technology tool. Find the niches that now this is this is where it's really important to find them to work on the things that you like, your things that that you know, because you're going to if you like it, then you're going to know that the people like you are also going to like it. irrational passions are going to remember that people collect unicorns and dice. That type of thing hobby trains is is is another one. I don't know. It's just the list goes on and on and on what you don't understand what people see in this kind of thing, but you shouldn't care why people are paying for it. That means you have the ability to make money. If you go into that niche, and you start producing the content. Once it's set up. It's on auto. And it's each site might I don't know, it might start making 2030 4050 bucks a month. Bill 25 if it's making you 50 Bill 20 of them that's $1,000 that simple.

Yeah, and just guys, this is some gold here, cuz I'm in the real estate industry now again, investment industry Let me tell you something for affiliate stuff if you want to get into some high ticket high payout stuff get into promoting Real Estate Investor Education, you know like courses for people that want to learn how to flip houses and that kind of stuff I'm telling you because those courses are typically 235 thousand dollars apiece. And I mean and people in the real estate investment business will spend money on those training courses and events and things like that. I mean, like, like, I mean to hand over fist, they're spending money and on training products for how to be better investors. And I'm telling you that that is a huge, huge market there's a lot of money in that market as an affiliate to and trust me guys, there's a lot of money in that market. That's something I'm in the real estate business again and I love it and I'm spending a shit ton of my own money on it. That's how I know that to be true. And it's almost like an irrational passion people that are in that business spend a lot of money on education. So that's a great thing that you can get involved in, if you if you're into that. So

How Is PR Stacking Effective When The PR Article Links Disappear Over Time?

Nathan says how is PR stacking effective than the PR article links disappear over time? Well, if you've gone through our local PR pro training course, which is all about PR stalking and everything that questions been answered but what I would suggest is that you link to press releases that don't purge. That's the simple fix, right? If they don't, if they don't disappear, then you don't have anything to worry about. And I address this in the local PR pro training. Because of the original product, the original process was to just take the top-ranked PR for whatever your keyword was and link to that in the PR stack so that the next press release you would link back to the previous top-ranked PR. But the problem is a lot of those sites will purge their press releases after a set amount of time – 90 days 190 days, whatever, but they delete them over time. And so what happens is the link in the press release that was now linking to what's a no press release has been purged. Now you got a dead link broken link. So I talked about at that point, setting up redirects using domain redirects or you know, like pretty links a plugin or something to set up your own redirects within press releases, so that you could always go in and swap out dead links, right, because the link to the redirect, you could change the destination at any time. And that way, you could always redirect to another live asset. problem with that is if your PR stacking consistently, over time, you're going to have this huge mess of redirects that you're going to have to constantly go in and update. That's not something that you could maintain for very long. So that's why I recommend just linking back to the press releases that don't purge. So again, go check out local PR pro if you want all the insider tips, tips, and tricks on how to PR stack and also if you're linking to your media page, that that'll never work.

Scan your PR is have listed there like I don't really care that they purge. I care about the ones that don't, because those continuously push power as you keep feeding power through your loop. Yeah, somewhat because the way I see it Google expects some of those PR links to turn into formal force overtime. Correct. As it happens naturally, the ones that don't. And if you look at it, the ones that don't purge are really, really powerful except for the hyperlocal. When you're working in the local space, those are the ones I care about. So those are the ones that I'll try to link to. And I know that that if we're I framing and we're doing the things that we that we teach, it's all taking care of this these type of, we call it wordless SEO for a reason. We don't worry about any of this shit because it works the way that we do. It works and it works for a reason we have taken the time to set it up so that the thing that you talking about things purging, from whatever, it doesn't matter.

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Do You Need To Order New RYS Drive Stacks Or SEO Shield If You Change A Target URL?

There you go. The next questions got my first MGYB order back on February 7. Well, congratulations. I hope you liked it. the target for all the work was client main domain thinking maybe I should have targeted the client GMB CID which is the maps URL link, as you showed in a recent video converted to write that particular format. Do I need to order a whole new RYS drive stack or SEO shield to target the GMB? No, because well, first of all, when you place your order, yeah, you have the main domain is your primary target URL. But if you provided your NAP details, which I know is an mg y b as a field that, you know, it's only when you submit your details, there's a section to submit your NAP data including your map share URL and all of that then that will already be built into the stack.

You can take a look at you should be able to just open up the stack and look at it and see like for example like this spreadsheet that shows all the different links that have been built, or, you know, the different files and folders and all the links. It's the spreadsheet that has basically your whole stack on the spreadsheet. So you can see all the different URLs and everything. Just open up some of the files and take a look, you should be able to see the NAP data in the stack. If you had submitted it when you place the order. If you did not that no, don't order another drive stack, I would go in and add those manually as I still don't think we have that available yet. We're going back into your stack. But you can always contact support and ask maybe we could work out some sort of custom arrangement with you where they we could go back in and edit it for a set price or something. I don't know you'd have to ask support. Because I don't run that side of the business but Marco do any comments on that. He could just go into his spreadsheet and add that link. And then the link building that he does to that spreadsheet will go to that link. Yeah, it's it's not a safe business a month. We I've been getting results without that with with that any other.

Matt blinks, accepted the regular do follow map link it again, these are this is my new show that may make a difference if you're targeting something that really competitive, but if it isn't, it's not something that I would worry about. If you want to add it. I mean, you can just go into the spreadsheet, add it to the spreadsheet, add it wherever you want. It's your dry second, it's your G site. So you can go in there and add it wherever you want, if that's what you want to do. Yeah.

What Is The Best Way In Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

Austin dawn has been coming and asking a lot of questions. So what's up Austin, Don me says I'm building to Dotto buffers outside dry stacks and syndication networks, should I build them as branded to dados or keywords specific with and without geo modifiers were a mixture of them all. Okay. A few years ago, I want to set a mixture of them all but now I'd say branded. I'd like to get Marco's opinion on this but I do everything branded now because on those buffer sites, I'm going to have any p listed likely

Anyway, so I like to brand all the profiles. Now I like to do everything brand based or entity based. And then I add whatever sort of Geo Data, add location, relevancy, that kind of stuff to the actual profile that the website, whether it's a blog, or whatever it is, so that it's still get that data still gets passed, but it's not part of the brand, right, if that makes sense. I like because here's the thing using keyword and location specific, like sub domains on web two dados and such to me looks spammy, right? It looks clearly like what SEOs have been doing since the beginning of time. Right? And so I am 100% behind the entity based SEO, which is about building the brand building the entity and you can pass location relevancy keyword relevancy through what is posted on those profiles. What's your opinion Marco? I'm calling it entity based, worry less SEO. And so that's it. Say I know your brand is your your entity is your brand. Your brand is your entity.

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Get as many of those as possible. And for those who don't know, if you like if you go to a website like norm kn o w em calm, and you take a look in there, there's hundreds. And they'll do it for you. But think of all of these people, Apple and Google, who go and buy everything that they can with that name, because they're protecting the brand. You're expected to protect your brand to protect your entity, and it's perfectly okay. There's no need for you to do what it is that you're trying to do that gets done by dariya with the link building actually. Yeah, so so you leave it up to the master for for doing that because because he has a whole lot more experience than you do.

Is The Number Of Referring Domains A Factor That Could Make One Site Rank Higher Than The Other?

The next question was are there amount of referring domains a factor that could make one site rank higher than another? Yeah, they can be I mean, that's more traditional SEO, like backlink analysis type metrics, right? And that's one of the things that I would look at traditionally is referring domains. But it's not just a number. Referring domains, you know, you could have one site that has, you know, 800 referring domains and another one that has 30 referring domains and the one that has 30 referring domains is outranking the 800 referring domain site, because the 30 referring domains are much better, much more relevant, higher quality backlinks. Does that make sense? So, referring domains is one factor, but it's just a very small portion of an overall ranking pie, if that makes sense, right. It's a small sliver of what's required to rank and that's a metric that I really just don't even care about anymore, but it is certainly a factor it could be.

Marco: Well, let me go through the list again, right, Amazon, Alibaba, Lowe's, Home Depot, Walmart, you name it in the e-commerce space. And if these websites have millions of referring domains and Dadea is fighting with them toe to toe and outranking them in some of the keys with the money keywords that he's targeting. I'm not saying all because I mean, that's just virtually impossible. It depends on how much time he spends, how much power is going to push through. It depends on a lot of factors. But that just goes to show you that referring domains is really a non-factor or it could be all other things being equal, but nothing on the web could ever be all things being equal unless you're setting up a test where all things are equal. I hope I make sense with that.

Yeah. Okay, so we're out of time. I do want to run through just a couple very, very quickly because I see this one and I'm going to stop it at this one only because I do want to answer this and then. Sorry, guys, the rest of the questions are going to get answered. So Marco, if you don't mind sticking around for just another minute or two.

Marco: I'll be here.

What Are Your Thoughts On Word Clouds And Images?

Okay. This question is you guys said that Google reads words and images. What are your thoughts about word clouds and images? I don't know. I hadn't thought about that before. I mean, Google can read words and images. Now. It's gotten way better at that. I don't know what you'd want to do with word clouds, though. Marco. Do you have any idea what you're trying to accomplish here?

Marco: Why?

Bradley: Yeah, I don't understand the reason for that, really. But

Marco: so are you trying to get Google to read? It depends on whether you've layered the word cloud or else Google will not see the words in the images and word clouds. I'm pretty sure I'm not layered.

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Yeah, it has to be in it in. These words have to be done in such a way that Google can actually read them and you can go to vision. I think it is a Google vision cloud.google.com to go to Google vision, right? Or cloud.Google.com. Vision, I forget what it is just Google it, man. And you can find it. And you can play with images. And you can see exactly what you receive in your image.

Bradley: Yeah, yeah, that's it, go test it. And Google does give you a test environment for you to be able to submit images and then it will tell you like, what it's interpreting from those images, what kind of data it can pull from it, including words and everything else.

Marco: And it's free to scroll down. If you don't see it. If you don't see where to enter, where do you drag and drop your image, just scroll down, don't sign up for whatever it is that they want to make you pay for. It's totally free. Go use it, abuse it. Have fun.

Where Should You Link An RYS Drive Stack?

Next question, and like I said, I want to answer this last one from Troy here and then I'm going to wrap it up, guys. Hello, everyone. Thank you for answering questions and an RYS drive stack where can and where should you link to and from?

Well, the drive stack should be linking to your tier one, your primary assets right your money asset, your money, money website, your primary digital asset. Google Maps, if you using maps, GMB website, all your tier one entity assets, syndication networks, all of that, right. That's why when you order a drive stack, you submit as many of your tiers one entity assets as you can to have them built into the stack. Where do you link from? You mean as far as like, what we do if you need to build links to the drive stack, it's everything from files to individual files to folders to the entire stack to the G site, all of that. So all of the above right to everything. And again, disorder, those are empty. Why? Because that's Dadea, our link building manager has really just mastered the link building packages that are specifically developed for the SEO shield, drive stacks and our methods. So any questions and answers on that?

Marco: It's called the spider web silo for a reason, right? It just goes everywhere and they push power everywhere. If you're trying to build your own and you're in our way as training that I mean that's the only way that you wouldn't be trying to do your own. Then just hit me up in the always reloaded Facebook group and I'll be happy to go more in-depth into this question for you drop the question in there.

How Do You Get Violators Removed To Level The Playing Field?

Okay, this is the last one guys I gotta wrap it up because I gotta go. But then the question from Troy that I wanted to answer was afternoon had a conversation with the Google rep about GMB and exposing competitors who violate the terms of service and have multiple listings having different phone numbers and city locations other than suggestions and requesting changes or removing the business. How do you get violators removed to level the playing field? I don't ever have and I never will. I'm just letting you know that. Be 100% transparent with you guys.

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I've never once ever submitted a complaint or done negative SEO to anybody. Period. I've had other competitors rat my lead gen assets out and had them suspended and I've thought I've seriously considered negative SEO and because I've had like a tree service contractor report one of my lead gen sites and it got taken down got D indexed and everything else. And, you know, I thought like, Man, this guy has no idea who he's messing with. Do you know what I mean? Like I could have just rained fire and fury on his ass, but I didn't because I don't do negative Seo In my opinion, it's bad karma. Karma will come back and bite you in the ass. I don't care whether it's competing with your business or not true. I'm not picking on you, buddy. You do whatever you want. I'm just letting you know I've never once ever ratted on anybody else, or done negative SEO and I never will because I feel like my time is better spent being productive producing assets than getting revenge or taking out competitors in a way that I would want to be taken out? Does that make sense? So I just wanted to be real clear. That's why I wanted to answer that. And again, Troy, I'm not picking on you. You're free to do whatever you want. I'm just letting you know my own personal experience with this is I do not do negative SEO. And I also don't rat out competitors, period understory. So Marco, idea?

Marco: I have a question for Troy. Are you 100% abiding by Google's Terms of Service? Because if so, the shit that we talked about here is not for you. Cuz because I, I could care less about Google's Terms of Service. I could care less about what John Mueller says, I could give a fuck about Google. As a matter of fact, I'm very fun to say, Google, I don't care. And so yeah, it's not you, you do whatever. You do whatever you want. But if I were to report these competitors, I'd have to report myself because I'm doing the exact same thing. And I'm like, dread Yeah. Like sometimes I just feel like I'm gonna make this guy a porn queen. If he keeps fucking with me, and don't think I can't, because I could totally change your semantic relevance total. And it'll take about a week, and you'll be appearing for best porn star 2020. So, but then again, why I can spend all I can spend that effort building other assets and make more money, and then just forget everything else. So my question to you, are you 100% abiding by Google's Terms of Service, so you can feel good enough about yourself, where you can go to a Google rep and say, This guy is violating your terms of service. If you can say that more power to you. And if you can't, then I don't know why you'd be doing that. I don't abide by Google Terms of Service at all.

Bradley: Yeah. So again, it's just personal preference guys, and I'm not looking down or, you know, condemning you grew up with, so I'm just letting you know, I personally have never done and I've really considered it before when I've had had experiences as I mentioned, but I decided that my time was better spent built working on something that's going to produce revenue not getting revenge. Does that make sense? So anyway.

Marco: Yeah, no, I mean, if that's the way that he chooses, and a lot of people choose to try to abide by everything that Google throws at you, but just remember this, what Google says is okay today may not be okay, tomorrow, they keep changing the game. I don't even bother. I've never read the Terms of Service and I don't care to and that's just my personal preference. Nothing. It has nothing to do with Troy.

Right on. Well, everybody will thank you for being here. We will see you guys next week. See you next week, everyone. Thanks, guys.

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

By April

 

In episode 272 of our weekly Hump Day Hangouts, one participant asked how to best set up dynamic phone numbers for different citations.

The exact question was:

Business Citations: GMB allows for “”Primary”” and “”Additional”” phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So, if we are using dynamic phone number swap (CallRail) on the website, the directory citation phone number will never match the website. How are you guys setting up the top 40 to 50 citations these days and getting the best use of call tracking numbers?

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Is It Okay To Add Another Page When You Mirror The Gsite To The Money Site?

By April

 

In episode 271 of our weekly Hump Day Hangouts, one viewer asked if it is okay to add another page when you mirror the Gsite to the money site.

The exact question was:

Good day Gents. Thank you Marco for the amazing charity you have started to help kids and by helping them helping their families to have a pathway to a better life. Thank you also for the charity series of webinars they are very helpful. The question for today for me is when you are mirroring the gsite to money site is it ok to add other pages that are not on money site? I like to embed my videos from youtube twitter and facebook but not money site only a page on my gsite. Is that ok?

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How Are You Handling The Changes That Google Made With The January 2020 Update?

By April

In episode 271 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how does the team handle the changes that Google made with the January 2020 update.

The exact question was:

How are you handling the changes that G made after January update? My local service site dropped to second page and there is less real estate for organic listings. Do I need to change anything or just follow battle plan v3.

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Can You Get The Benefits Of A Site’s Ranking And Leads If You Simply 301 Redirect It?

By April

 

In episode 271 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one can get the benefits of a site's ranking and leads if you simply 301 redirect it.

The exact question was:

I have a site where the owner retired but it is still ranked and giving leads. Can I simply 301 Redirect all ranking pages to another site or how would you handle the situation where I could still take advantage of the traffic?

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How To Keyword Research For Non-English Languages?

By April

 

In episode 271 of our weekly Hump Day Hangouts, one participant asked how to keyword research for non-English languages.

The exact question was:

All the major tools support the keyword research in English but how to do the keyword research for other languages? E.g: I have a blog in Hindi for Indian readers but I am not sure how to do it for non-English languages?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273

By April

Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I'm still working on saying 2020 so that's why I got off well slow but you guys but I keep finding myself right in the last year but I guess that's just the way it goes. So anyways on to more interesting subjects like answering your questions and seeing what we can help everyone out with. But before we get into that, I want to say hello to the guys. I got some short announcements and then we will jump into it. So starting on my left here, Bradley, how are you doing today?

Bradley: Fantastic, man. I've been recording videos all day for the 2xyouragency stuff. Man, I can't believe we're selling it for what we're selling it for. That's all I gotta say. A lot of content, man.

Adam: If you're gonna say that but I'm going to say go to 2xyouragency.com.

Chris: Just increase prices.

Bradley: We're only three weeks into a 12-week course, man, and it's just a massive amount of value. So anyway, I hope you guys take advantage of our stupidity.

Adam: Well, what Bradley meant to say was, we help digital agency owners get more clients, grow the revenue and scale their teams. All right. So you know, two big things that we find important and I know Bradley's joking around. But you know, we want to work less and earn more and not that we want to do nothing, but we want to spend our time doing the things we want to do. All right. And that's what this is all about. So we've heard that commonly, from a lot of you guys who are listening, and then people, other people out there, we've talked to you, you know, those are the three main things that we can help you do so that you can work less and earn more and spend time doing what you want to do.

Bradley: Yeah.

Adam: Chris, how you doing, man?

Chris: Yeah, like I'm suffering like the temperature struggle here. About 10 days ago, it wasn't the mountains -17 degrees Celsius. So until for the whole weekend, and until Monday, we had about 19 degrees plus and then Tuesday, a big storm came. And last night we got about half a meter snow dumped out and it's fucking cold again. So I'm surprised that I'm healthy and like not like having any cold or something like that. But yeah, I don't know like other than that. Life is good.

Adam: All right. Well, speaking of the cold, Hernan, how are you doing?

Hernan: I'm doing awesome, dude. I'm doing awesome. I'm feeling like shit, but here's the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds funny. All right. So quick, two quick things. Number one is that thank you guys for the amazing support for the launch of 2xyouragency was awesome. So thank you, guys. Thank you. Thank you. Thank you. We're pouring a lot of value in that Semantic Mastery style. We're trying to over-deliver 2xyouragency.com. That is number one. Number two is that last week, I went to Funnel Hacking Live and I had the honor and the privilege and the pleasure of getting, on behalf of the whole Semantic Mastery team, the two comma club that we made that possible. Thanks to all of you guys. So I'm feeling like crap, but I'm super proud of the team that we have here. And I'm super proud for, you know, and I don't have words to thank you, guys, everyone that's watching the YouTube channel, subscribing, commenting, sharing, you know, buying our product supporting the brand. It's been quite a ride. And you know, last year, we were sitting with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome if we hop on stage together to come to a co or and then lo and behold, we got it. So anyway, I just wanted to say that I'm super proud of that. Super proud of the team. And thank you, guys. Thank you. Thank you.

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Adam: Awesome. Yeah, I was too cool for school to go up there with Hernan. I was hanging out in Puerto Rico for a little while. So I had to miss that. But now I'm really glad I didn't go because apparently I would have gotten sick as hell. Yeah.

Hernan: Yeah. So I went in, I took a bullet for the team, but also, we might have I also got to network with some awesome people, some awesome entrepreneurs, so we might be having them on subsequent hangouts moving forward, so that's gonna be a blast to some

Adam: awesome good stuff. All right, and Marco, how you doing today?

Marco: Oh, dude, I'm stuck here under almost 20 inches of sun. It's horrible. Look outside in and not a cloud in the sky 82 degrees. It'll be around 60, At nightm it's terrible. I tell you don't anybody come here. For any of this, you don't want it. You don't want paradise, trust me. But what I'm going to do those I'm going to go on a record like to the new house that I just moved into over, there's a green area and I got two volcanoes in the background to just big mountains. So I'm going to go and do a quick live stream so you guys can see where it is that Marco because it doesn't get any better than this, man. Eighty degrees in the during the day 60-65 at night. And that's life guys and what we're trying to do. You live is that you put whatever you're POFU is, it doesn't have to be this. You could it could be that you want to go to Antarctica and set up camp there me you're more than welcome. That's your POFU, we're with you. And we will help you get there. That's our whole point right behind all this, the 2xyouragency and all of the products and services that we provided so that people can get to the point where they can say, I'm going to do what I want to do rather than what I have to do, to see how the hell I'm gonna make it to the end of the month. I'm going to pay my bills. We don't want your living that life. We want you living a life where you work less, make more money, and then you could do whatever the fuck you want with your money. And I'll leave it at that.

Adam: Fair enough. Well, I don't have too much to add on to that except to say let's see, nice and sunny. It's nice to be back home. I enjoy traveling a lot but I don't know about you guys. I enjoy getting back into the routine as well. Having the flow you know kind of getting out starting my day having that after a week or two on the road and start getting kind of tired and like Okay, I'm ready to get back to it now. I see Bradley shaking his head you feel the same right?

Bradley: Oh my god, dude, there's so much freedom in routine, I swear to god like I don't know how you guys are not and you and Chris do it because you trappy the three of you travel so much and work and I just can't do it. I can't get motivated. When I'm away from my work environment. It's very difficult to stay focused for me when I'm outside of this environment. And so, you know, like I said to me, I'm like, I feel so out of sorts, even taking a vacation you know, coming back and getting back into my normal routine is like liberating you know, so I don't know I get stressed out when I'm on the road. You know when it comes to working stuff so

Adam: but I also see Bradley not being stressed out on the road and that's it perfectly live. If you want to see Bradley unchained and hit him up for some good off. Off the record info, you need to come to POFU Live. We've locked down. We are going to be in Boston this year in 2020. It's going to be. I forget the exact dates but I believe it's the last weekend in September and so now is the time to go ahead and lock in your tickets. We're limiting it to 25 people this year. So if you go to pofulive.com, you can grab your ticket early.

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I've got a couple more announcements I want to share with everyone. You heard us talking about double your agency. If you're new to us, or you're new to Semantic Mastery, then you know, there are two great places you can get started with us. You've already found the first one and that's Hump Day Hangout show up every Wednesday. If you can't make it live, you can always ask the question on the page, and then check out our YouTube channel for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with all that. But like I said, we help digital agency owners and consultants get more clients, right? Grow their revenue and scale their teams. All right, so that you can work less and earn more if you want to know more about that. Just go to 2xyouragency.com. All right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step by step process for maybe working with aged domains or how about a new website or how do I use YouTube channels or how do I do GMB stuff? Go check out the Battle Plan if you don't have the Battle Plan yet, you can find that at battleplan.semanticmastery.com. And last but certainly not least, if you're doing done for you services or you're working on your own projects, or you're working with clients, you need to be checking out mgyb.co. Stuff like link building, the SEO shield, which if you don't know what that is, head over there, find out press releases, there are more services come in, that's just the tip of the iceberg. But make sure that you head over there, and you're putting that to use and that falls into line with what we're teaching at 2xyouragency.com, you know, as part of the fulfillment and getting yourself out of the fulfillment role and really, and really trying to run business. So with that said, you guys, is there any other announcements before we dive into the questions?

Marco: Let's do this man.

Bradley: All right, let me grab a screen. Standby. Can you confirm?

Adam: Good to go.

Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?

Okay. So looks like Justin is up first. He says for the RYS drive stack. He's been really active in the Facebook community too. So pretty cool. I love it when people come in and you know, are active and engaged because that's how you start to grow. Right? So that's awesome. Justin, he says for the RYS drive stacks for the middle option with the old slash new Google Sites. Is that referring to classic? So you must be talking about when you order from MGYB, he's asking is that referring to classic/new versions of G sites, both newly created or an aged site as well as a newly created site. That's the versions, they're both going to be new.

But we're talking about classic plus classic Google Sites plus the new Google Sites. Marco was talking about new Google Sites just yesterday with … I saw I'm going to say then, but there's a so so it's both in both new sites, but one is on the newer platform. Any old in the other side is on the old Google Sites. So it's not about aged in new sites if that makes sense.

How Does The Twitter Account For An Extra Hundred Bucks Integrate?

Bradley: Last part of that is how does the Twitter account for an extra hundred bucks integrate? Thanks and Marco I'll let you take that one.

Marco: Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter account that retweets tweets from relevant sources, right? That trusted, authoritative, relevant sources in Twitter, so that your tweets are combined with those relevant, trusted, authoritative tweets so that you draw authority from those and it goes into a tiered network for just your tweets. So that's what that is. And that's why we charge extra because you get a persona network, right? A tiered persona network for your tweets and additional tweets to bring back all of that relevance to your website, to your project to wherever it is that you're sending people when you tweet, your tweet will contain links, it'll contain information is going to contain, I don't know, videos, maps, whatever it is that you choose to tweet out. And that's how you would use that.

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Bradley: There you go, Gordon's up sup, Gordon? He says, Hey, guys, I have no questions for today. Oh, wow. That's a rarity, Gordon. He says, even though it's a little bit late, and I just wanted to wish you much happiness, good health and continued success and prosperity for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers by sharing your knowledge with us on these hump days. You're the best that would be a good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in and participating. You've been a member or in the audience for many years, a participant for many years, I should say. So thank you for that. We always appreciate you as well. And here comes another superstar, Muhammad. What's up my buddy? Who said thank you, Al Gore, was turned on to

Should You Use A Unique Title Tags For A Crowded Industry?

and Mohammed, he's another superstar. He's been in and out of the mastermind but he's growing which is awesome. So what's up man? And he says, hey guys when it comes to the title tags for a crowded industry, do I have to have a unique one my car dealer client is in a big city and all the page one companies seem to have some variations of new cars in city or new that new comma used cars and city. Usually, I try to make my title tag stand out, but in this case, should I just copy what the competition is doing? It's my focus on uniqueness even justified, I don't remember learning it. Okay. I'm going to give you my opinion on this and I'm sure that there are probably some differences from some of the other guys.

When it comes to title tags unless it's a blog post. If it's a page where you know, for lead generation, I just use the keyword whatever the primary keyword is that I'm trying to target for that page becomes my at least the first part of the title tag. I might include a phone number in the title tag as well as the brand, right? But the first part of the title tag is going to be just that primary keyword, not a modification of it. It's just the primary keyword, then I'll have the phone number then the brand or something, some similar variation of that. But it's always just the primary keyword where I try to have to stand out as in the meta description, right. And that's where I try to write, you know, I do a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines and descriptions. And because of that, I tend to try to write my meta descriptions as ad copy, so it's compelling. So that's what I try to do to stand out. And the reason why I say that is because I want that keyword and the SEO title is a significant ranking factor for a piece of content, at least in my experience, and I've kept at that process for many years now. So I always want that primary keyword as the title, the first part of the title tag two, and then I'll use the ad copy or excuse me, the meta description, optimized that like it's ad copy to try to entice a click. And that's typically how I do it.
But I'm sure some of the other guys have some other input to put on this. So just to clarify, Mohammed, my opinion would be to do what your competitors are doing when it comes to the title tag, but then try to make your meta description stand out as much as possible. And one of the ways to do that, which may be Marco can touch on this a little bit more if he doesn't get mad at me for saying this, has to include jump links because they can get pulled into the meta description. Remember, if you have a piece of content and you have like a table of contents, you have jump links within the content, those can actually get pulled into the meta description so it extends your search space, right? The real estate that you take upon the space on and plus it also draws the eyes to it because it's got a blue clickable link right from within the meta description. So those are also things that you can do to help us kind of stand out. Marco would say you?

Marco: Well on understanding how the algorithm is working right now how it was tweaked how they're trying to cater to NLP and any neural matching this is when you really have to focus on why brands are becoming more and more important as we go into the Semantic Web. Yeah, you could do it like that. You could do it just focus on the keyword like you said to include the brand and the exact match keyword but the broad match right. So if selling new cars and your domain has new cars, new cars com, so you can't go new cars, com new cars for sale, it becomes nearly impossible to avoid over-optimizing everything on your website and if you had focused on your brand, which is usually a name, probably a family name, right? And plus, and then the carmaker, and then the location, model, you might want to include the model, if it's opposed for whatever it is, however it is that you're trying to frame it, it would be a whole lot easier if you concentrated on the brand. And then once you're focusing on the brand, to do as much as you can for the entity of that brand around the web, so that now you're setting yourself up to two ways.

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The way Bradley said it becomes unique. Your description is in fact, your ad copy, because you're in front of a user, and that user is going to look at these results. And the one that catches the eye is the one that's going to get the click or the one it's just sometimes that they go to that first one. There's a lot of people that will go multiples, and that there's a lot of people where you get that bold, right those descriptions and those titles in bold and maybe that'll catch their eye. This is why it's so important to have that keyword that you're focusing on. But if you're focusing on brand, you're not going to run into over-optimization issues. So you have two things, you're taking care of that ad copy. You're taking care of that title and that description, and you're taking care of your entity so that in every way possible, you just differentiated yourself from everyone else in the industry that's doing the same damn thing. And so now you're giving the bot a reason to choose your entity over the others when… I don't know how deep I can get into this, Mohammed, go look at the charity webinars because I went deep into this and into the entity into the fact that all Google is doing is it's comparing. It's comparing entities. It's in a relational database and it relates all of the entities to one another. And all of the whatever vectors it has for that entity, vectors are simply numbers, right? This zero to eight and so whatever it has in its system and its servers, when it's looking for the entities, which one matches the entity the best, or what it thinks the optimal entity is, if yours is the closest to that, it's going to draw more attention from the bots. It's gonna draw more love. That's why our @ID pages work so fucking well because we're just feeding the bots all of the information about our entity and we do it over and over and over again. We loop it, we scoop it, and it has no choice but to do what we want it to do. That's why I'm surprised that he's not back in our mastermind already asking not only these questions but going deeper into this because we go a whole lot deeper about the entity and all of the different things that you could do to trap that body in there. And just to set yourself completely apart from everybody else. It's part of our SEO power shield. And as part of what I'm calling worried less SEO, we just don't worry about updates. It doesn't matter. We don't care what Google does, because we're already optimized for Google. Even though Google says you can't optimize for natural language processing and AI. Yeah, and I call that bullshit.

Bradley: Yeah. I love that you can't optimize for the new updates. Okay. All right. The people that say that just don't have a Marco on their team.

Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?

Anyways, Troy's up. He says, Hello, I have a client's plumbing GMB since he wasn't ranking in the three pack he added the physical location of the shop which is also the NAP on his website to the Google My Business as well as leaving the service areas listed are already listed. The Business Services at home and not at the shop location right it's a service area business meaning the Business Services customers at their location, not at the business location makes sense service area business. How is this going to hurt any listings or rankings should the address be taken off yet?

It should. And the reason why is because it's clearly stated in Google's terms, Google My Business Terms of Service that states if you are a service area business, you should not publish your address. There are some exceptions to that.

Which sometimes, by the way, you know, there are some algorithmic or automated suspensions that can occur from that. So, I'm surprised. Well, I mean, I'm not, I'm not surprised that I'm kind of surprised that it didn't happen already, because I have heard of people adding the physical location for a service area business, and it auto suspending it. So if you didn't get hit with that, that's a good thing. I would go in and remove that service area, or excuse me, the physical location from being published. And that's because of the Google My Business, Terms of Service state that if its service area business, you're not supposed to publish the address. There can be some exceptions for that, such as for example when I've used this example in the past like a kitchen remodel Kitchen Remodeling company, I may have a showroom, right? Kitchen Remodeling happens at the customer location, not at the business location. However, they may have a showroom where people can come in and see, you know, kind of mock kitchen designs and things like that. So that's, that's an exception where, and I've actually had a client that we had left the service, yet it was a service area business, but we had left the published physical location because they had a showroom, and it got suspended. And we had to contact Google My Business support and, you know, state our case, which was that they had a showroom, and they reinstated it, it was fine. It was fine. It was just a matter of, you know, going through proper channels, but it got reinstated. It was fine. But I just wanted to point that out. I would not publish the address for service area businesses unless it's one of those rare exceptions. Okay. And that's because they told you not to do that and I've seen it firsthand gets suspended because of it. Okay, any comments on that guys?

No, I agree in terms of service violation you can get yourself in a lot of trouble for that. Yeah.

Is It Okay To Upload Images From The Customer's Location Or Should You Geotag Them With NAP?

So here's another one from Troy and this is a great question. He says another one field techs plumbing. The plumbing techs taking pics out at service area jobs will upload directly to GMB and Instagram account since taken by phone and geotagged to that residence location so geotagged from where they took the photo right? So it's got the GPS data embedded in the imprinted on impressed upon the image okay as part of the metadata. So, is this the best way or should all pics be geotagged with NAP and then uploaded to GMB now? Because now you got conflicting data, right? If you take a photo that was taken on location at a customer location for service area business, and then you wait to upload it till after you've geotagged it with additional NAP data, doesn't that cause conflicting Geo Data on that one image, right? How can that image be taken in two different locations at the same time, it can be, right? So no, don't do that. The benefit that you're going to gain from taking photos on location and uploading using the GMB app, by the way, is that it uploads that GeoData from and it starts to paint a picture, right? It starts to prove to Google, that you're in that service areas indeed, where you're conducting business, right? If that makes sense. And so that's one of the ways that we talk about local GMB Pro.

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And that's about as far as I want to talk about it, but and how to expand a map area footprint, if that makes sense. And I don't mean footprint in a bad sense. I mean, in a good sense, and how you can expand your maps, listing exposure to areas outside of your immediate proximity, right, if that makes sense. Again, remember, over the last year, there have been two occasions that I'm aware of where Google is tightened to that proximity part of the algorithm, the proximity filter, they've narrowed it. It's happened two times now in the last year, one within like the last three months or so two or three months. So the proximity issue is getting harder and harder to overcome. But that is still the way to overcome it is by uploading photos from that are taken from mobile devices in the service area. So out across the areas, and also as Marco teaches, you know, not just the metadata that is imprinted into the meta, you know, the GeoData that's imprinted in the metadata of the images by uploading them, but also by taking images of known landmarks and things like that can be identified by Google through Google Street View, and things like that Google Earth and all of that, that will also prove that it's within the service area. So those are two different ways that you benefit from that not by, you know, we talked about geotagging photos using stuff like geo setter or whatever, when you don't have somebody in the field actually uploading original photos that were taken on location right?

We only use the geotagging software to tag photos, when as a second, you know, the next best option is a second option when we don't have that first option implemented. So anyway, Marco, I know you want to comment on that.

Marco: Yeah, it defeats the purpose if you tag them from wherever the location is, but let's say where you work is different from location, wherever the job is just a contractor goes out to a house 10 miles away, does a job takes the pictures, upload them there.

And then Google has all that information, versus going there getting the pictures giving them to you, then you retag I don't understand why the whole purpose of this is you're giving Google information from the place that you want to become relevant or related to your business, right? So if it's 10 miles away, if it's 20 miles away, whatever it is, you want to make that relevant to you and to your business and the way that you do that is by taking the picture they're and uploading them there. If you upload them as some other place, and it's going to change the data and that defeats the purpose of taking them at the location.

Bradley: Yeah, yeah. And it's really cool. You can test this, guys, you can take a photo from your phone and upload it. Or you know, if you've got Google Photos on your phone so that it automatically backs them up to Google Photos I do. I've got an Android phone. So if you take a photo out, you know somewhere and then you go look at the metadata, it'll show you the coordinates where it was taken, like, it'll show you like a little Google map with a pin where it was taken. If you look at the little eye in the circles, so like the info, it'll show you like the data that it sees from the image. So it's pretty cool. It does that with videos too, by the way. So it's, you know, it's very, very powerful. And that's it. That's how you can kind of create a map for Google to understand like when I say a map like a surface area, by overtime you consistently upload images that are, you know, geotagged from where they were taken, uploaded through the GMB app, especially then that, you know, you can start to kind of train the bot to understand or recognize where your service area truly is. It's not just claiming it stating it in GMB. But now you're proving to the bot, that you indeed are servicing those areas because you're uploading photos that are proof, like with the GeoData. So it's a great question though.

What Is The Best Way To Index Links And Drive Stacks?

Okay, the next question is Hello there. Thank you for answering our questions. My question is, what is the best way to index links in general, and drive stacks? In particular, nowadays, mygb.co, our store, we have a link indexing service over there that works really, really well. It's like 10 bucks for 2500 links or something like that. It's ridiculous. So, you know, go buy an embed gig or excuse me an indexing gig over there and submit them that way. That's one way to do it. How else could do it, Marco?

I don't do it any other way. So I can't say, go do it some other way, I get my legs linked index by dead if I'm looking. If I'm testing, I might try different things. So maybe when we do the heavy hitter club, we can show people the different ways that you can index links. But why am I going to do all that work when it's not necessary? I could just go tell daddy, I need these links, links index, and then he's gonna take them, he's going to get about 60% or more index. And since he does multiple indexing runs, then then they the index over a period of time rather than all at once we had that question, I think, in the mastermind, so I want to make that clear to people that they don't have to worry about, I don't know 15 20,000 thousand links showing up all of a sudden, in their link profile. That's not how it works. He does it over a period of time so that they index 60% Plus, and then you have this great link profile and index link and you can push it even more power if you build tiered link building to those index link, and again, data can take care of all that.

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Nathan says just letting you know that some of the links about a plan still point to subspace links don't work. Well. Thanks, Nathan shade that. As I mentioned the last time I think you made a comment about the battle plan that's on the block for that's in the to-do list where after 2xyouragency training is done, that will be updated one thing at a time, my man, so thank you though.

Let's see what's next. Troy says I'll keep it going. Okay, Troy, yeah, might as well. I'm sure I said because there's no other questions, guys. And by the way, if we run out of questions, we wrap it up early. So it's up to you guys. You got questions, ask them if there's only a handful of you here. Feel free. Okay. Otherwise, we'll wrap it up early. I'm perfectly good with going back to finishing the training for 2xyouragency today. I've got a lot left to do.

Troy says I'll keep going page borders are trending in the IM world. This week are they like what type of page builders HTML fast loading pages or still WordPress, the client needs redesign and I'm pondering page builder because so much quicker to build Google more receptive to HTML now since they weren't a few years ago. So when you say pal, that's it hang on. Let me after that because I know Google is not now more receptive to HTML before. They've always been very receptive to it to HTML. The thing is that WordPress is so popular that Google does get and I don't care what they say, you know, they'll tell you no, but they do give WordPress. It's a little bit of a boost. Not much, but it's just so damn popular. But HTML has always worked really well, because of how fast it is. It's super fast and Google really likes that. I've worked in HTML forever, right? But 17-18 years, almost 17 years.

I've been doing this and it never stopped working. So let's make that clear. Google isn't any more accepted HTML now than it was before.

Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick.

It's not that hard to it's just when you have to have dynamic stuff and you know, database and all that I like, I'm not an HTML nerd. I just use notepad plus as an HTML editor. And but I like using HTML pages because they're quick loading and that kind of stuff. So anyway, uh, page builders are trending HTML, fast loading client needs a redesign.

So I don't know really what that what the question is there. You know, it's up to you.

WordPress still works. You know, I'm not crazy about WordPress. The only reason why I still use WordPress is that it's it is, you know, like, I know it and it makes it easy for blogs and things like that, but I also don't like WordPress, because of how many fucking updates there is all the time in that ridiculous. It's just stupid. It's just stupid and when you have so many damn sites that you manage it just you know, it's just a pain in the ass. And even if you use something like main WP or whatever, they always end up being issues and every time there's an update, you know, one or two sites out of the dozens and dozens that you manage end up having some sort of conflict and, you know, it's just a pain in the balls. That's why I try to run WordPress sites as light as possible, right? So the like, as little as few plugins as possible, and that kind of stuff because it's just a nightmare dealing with on a regular basis. So, you know, pick and choose whatever, whatever you feel most comfortable with. You know, I still would build a new client site on WordPress just because of the ease with which I could build it. And then add content and all that kind of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depends on how proficient he is with HTML, you can build a WordPress hybrid with HTML, right? And you can type HTML pages to your WordPress. That's not a problem.

Yeah, it just depends it depends on on on how far you want to go with it. But I can tell you right now that you can rank WordPress, HTML, and literally just about anything on the web, if you work the entity guy says edit if you're not doing entity-based SEO right now, if you're worried about which builder you're going to use, rather than how you're going to set up your entity you starting off on the wrong foot. Yeah, I agree with entity-based SEO. It's for the Semantic Web is that the bot is looking at. You're not doing that you're fucking it up.

Nicely said. Nathan says Troy takes the photos via the GMB app on the iPhone. Google loves those photos and you will get more eyeballs on your GMB. Yeah, it doesn't have to be the app on the iPhone. It could be on your Android to just the GMB app period. right, that's the point of load. By the way, you know, you can, you can give your field techs access as like a communications manager or whatever they call it a so that they can upload directly to the GMB as a contributor, which means they could not only upload photos, but they could also post GMB posts from through the GMB app directly to your GMB profile for the business. However, you can also upload photos and still get the benefit as a guest like so. In other words, a guest uploaded photos. So even if your texts that field technicians didn't have manager access to the GMB they could still take photos and upload them with the geotag data, right metadata directly to the GMB as guest photos, user-generated photos right and it still has the same benefit. The only difference is you don't get to add create a post from it with a call to action and squeeze keywords and such. But that the image SEO still has an effect even as a guest upload, right a user upload as opposed to a manager upload. Okay.

Troy says, Thanks, Jen. It's always great. How's it been a few weeks and just saw the pricing on 2xyouragency? Agree with Bradley, you're nuts. Going to sign up before your sanity comes back? Yeah, Troy, you think I'm nuts? I think I'm nuts. Because I'm the one spending all this time doing all the videos and it's a lot of fucking time will tell you that a lot of time and I got nine more weeks to go. So anyways,

How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?

Next question. I just landed a big client who has four offices in different cities near each other and my main objective is to generate more calls from their GMB pages. So I figured this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and as local SEO shields for the specific GMB pages. Any better idea?

Well, yeah, I mean, you can do it all underneath the one branded shield. I think I'm pretty sure Marco is going to suggest that and I'm going to let Marco take over this one, I would, I would assume that you can push all of that through the primary SEO shield, which would be your drive stack and all of that. And then you can create location-based optimized folders within the stack instead of having these different stacks and all of that you can do it all under one and you actually get more power out of it that way than having different stacks, at least through my experience. Marco, this one is definitely yours.

Marco: Yeah, well, I mean, we're thinking brand, I was supposed to be thinking brand, we should be thinking brand. If we don't. Right now, like what I'm recommending to everyone is thinking of a catchy name because you know, women's shoes. Chicago is not a brand. That's a keyword. Right? New women should just, those are not brand. Think of brands think of a name that you want for your company that's catchy and that's going to last right? It's going to stand the test of time. Why? Because if you hit that one, you got that unicorn. If you got that one that for whatever reason, becomes the keyword for the niche. Then not that's an ATM, that's a 24 hour, 365 ATM, it's going to pour money in your pocket and your client, hopefully, it's your idea. But that's the way you should all be looking at the project even if you have to do local which is a brand plus location plus keyword association, you're looking at the brand always. So even if it's different cities, that should be one main office, right? McDonald's they differentiate between McDonald's Corporation and then the franchises and the franchisees and then everything else that McDonald's does. It's not one McDonald's in one place and then another one in orphaned in another place or whatever. No, it's all one big brand.

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Look at how the big boys take on the internet. Look at how they set it all up, look at how they set up the franchise model or the multiple cities, multiple office model and do the do that they do. Because if you don't, you're going to be left behind. If you start now and you starting it off, right and you're working, just praying, just from that aspect, then you're going to know that everything that you do needs to relate to that brand and to everything that's under that brand. You claim your footprint, right? You're going to claim all your social profiles you go and everything that excuses me, everything that you set up, should be with you looking to create that brand plus keyword association. Not everyone is in the eye and I talked about this during the charity webinars, not all of you will be able to make your project the next Amazon, or the next Google or the next, whatever, but you should be working as if that's going to happen. And the way that we can push power right now the way that we do things at Semantic Mastery. It's a wide-open field. It's even it's an even playing field. So that I'll be we saw the test cases in, in our mastermind, where Dadia went after Amazon and he's fighting Amazon, Walmart, you name it, in the e-commerce space, and he's carved his niche. He's there and the client is happier than a pig and shit.

Bradley: It's impressive. I mean, in such a short period of time, to like with ecom to take on Walmart and Amazon and be competitive with them in such a short period of time. It's absolutely incredible. It's impressive. So anyway, there you go. And yeah, you know, what's interesting guys in the 2xyouragency training, the Double Your Agency training, you know, like I said, I should finish today we this training and it's all about the first four weeks is about to extra pipeline. It's about increasing, filling your pipeline full of leads, prospects so that you can never have to worry about revenue again for your agency. You can not only sell more clients, close more clients generate more revenue but you can also cherry-pick the best ones. Because the problem is if you only got 10 leads coming in your business, you know, you are desperate to try to close as many of those 10 as possible and it comes across in everything that you say your actions, your tone of voice. Everything it comes across as desperate because you need the revenue and you only got 10 prospects to talk to. If you had 100 prospects to talk to be completely different psychology. So anyway, I taught the reason I brought that up is that the whole first four weeks is about building your brand. Exactly what Marco was talking about, but there is an SEO benefit to it. But I'm not talking about building your brand. In SEO terms, there is a portion of that where I talk about it, but most of it is about building your brand so that you become synonymous with whatever product or service it is that you're trying to promote.

So for example, I talked about niching down, that's how I prefer to do it, I think it's much easier to scale an agency that way. So like associating your primary keyword which may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree Service, lead generation, whatever it is, with the brand name, and it's about building that brand in that association and so the whole first four weeks is about really building your own brand first. That's super important because that's how you start like Marco said, once you become once the association has been generated, not just within Google, but also within other within you know, prospects' minds, customer, potential target's minds that's like an ATM, it's a 24-hour machine, you know, cash machine that's just going to constantly deliver money. That's where you want to be for your own agency as well as for your clients, you want to be able to reproduce that duplicate that for your clients and have and help them become the branded verb. Do you know what I mean? Like, you want them to be the ones that are associated with their product or service in their local area. And the way that you do that is through what Marco calls entity SEO. It's about building that brand. And that's incredibly I mean, that's absolutely true. It's about branding, that's you want to kill it in SEO, build the fucking brand period. That's just the way it is now, and it's only going to continue to go further in that direction, in my opinion. So

Marco: Yeah, it's not just an opinion. It's what Google is telling you. I mean, that everything that they've come out with, and I'm just seeing this all over with people that just they have no clue. And it's all about into all of these people that saw drops in whatever they were doing is because their entity wasn't right and those who benefited or didn't see any changes, or because they're doing things right. To me, it's funny because the only way that we find out about updates is like when people come in on Hump Day or in our groups and tell us, you guys see that update? And we're like, No, no, but let me go and see what it's about. I know what it's about, I saw what it's about Google tells you, what is about Google tells you, I mean, almost to the letter what they want. And then John Mueller will go and tell you the opposite so that you don't know what to do. So you gotta go sift through all of that to get the right information, because you got a lot of people that are just spreading the Google word, without understanding what it is that they're saying without even understanding what it is that John Mueller is saying. Cuz a lot of times what John Mueller says and what he means are two totally different things. Don't pay attention to John Mueller. If you don't want to believe Marco that then don't believe Marco go and test and see for yourself. Whether what I'm telling you entity basis seal, whether that's what's working right now, and I guarantee you that you're going to get results. If you do the things right, set up your SEO shield, and then do the things that are in the battle plan that we recommend for your entity. And it's just a done deal. It's so simple, it's ridiculous. And you can go up against anyone I'm telling you right now that you can take on anyone in the internet space and when

Bradley: I think Hernan is gonna contribute?

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Hernan: Absolutely. Yeah, I was about to say on a different branding perspective, branding from the perspective of creating a brand to attract customers, not from the SEO perspective, that is something that I'll be contributing as well with, you know, which is going to be a brand new course for or an email prospecting course for digital agency owners. So basically, how to use my case, which is my wheelhouse, which is going to be Facebook. How do you leverage Facebook and Facebook ads, not the organic stuff, not the fact that you need to post 1000 times a day and be glued to your phone and you know, look like a teenager? Not we're not talking about that, right? We're talking about like doing real business. We're talking about doing real business, not influencer type stuff, but the real stuff. Because you also need to build and run your business, right? So, you know, my idea is to show you real quick how you can build a brand around yourself so that you can pipe those leads into whatever your sales process is, whether it is like talking to you, or if you have a salesperson or a call center, whatever that is. But I'm going to share with you guys how to do that in 2xa. That's going to be available, you know, next week for sure. So it's going to be in 2xyouragency as well. So there you go.

Marco: Yeah, no, I would just add to people that when you're building your brand when you're talking about your brand, it's that's something that you separate from your SEO brand. It's all your brand. Your brand is how you're going to do business, but it's going to be your calling card on the web, and you can't call yourself Joe Schmo from Kokomo anymore and expect to go up again when Google is benefiting brands. And so again, if you're not working towards that brand, towards becoming the keyword for the niche, right, like you said to become the verb in your niche, then you're not. Forget it, you're gonna have to do so much work. So much work to make it right, that you may as well just start doing it right, as right from the beginning, work on that brand. Think of that print, work with your client on that brand when they tell you well, I want the keyword in the city. No, that's not the way that you should do things you should think about your business and how it is that you want to present yourself to the customer to the client to people on the web. How do you want your brand to appear to the people who are looking for your products and services or whatever it is that you are selling?

Bradley: Yeah, anyway, that's, you know, guys, this what's great about this is. Remember, you're hearing from multiple agency owners here too. And we all have, you know, we all understand the importance of that whole branding thing. There's the SEO aspect of it, but it's all one and the same now you shouldn't separate the two. Building the brand, and SEOing the brand is one and the same. And so again, it's good to hear an opinion from Marco and from Hernan, and for myself. We each have our own successful agencies beyond what we do here at Semantic Mastery. So it's good to know that you know, we're speaking from experience, right, this isn't just theory.

Any Thoughts On The Erratic Movement Of Websites In Google Search Console?

Fitz says Good day. Good day, guys. Thanks for this forum. I noticed the three of my sites show in the Search Console are going up and down together. Why do you guess this is happening? They are in different states. Honestly. I have no idea. I mean, there's there could be a ton of variables there that you know, questions I could have about that fits that we're obviously not gonna be able to get to the bottom of right now. I can't imagine what would cause something like that unless they were all three sites were hosted on the same host. And there's some sort of hosting issue. I don't know how what the connection there would be. It could just be a coincidence. It's unlikely, but there's got to be some. I don't know. Is there any of you guys have any speculation on any of that? not really enough information there to go on. But no,

Marco: no, because we'd have to go and look at each one specifically and see how they're related, whether they're related to why Google created that relationship? Well, if Google created the relationship, why there's a lot of things that we have to look at.

Bradley: Yeah. Yeah, that's something would have to be investigated fits. Come join the mastermind and you can submit that to one of our mastermind webinars. And we'll be happy to audit it and look into it.

How Does Responding To Reviews Help In Ranking GMB?

Muhamed, What's up buddy says Hey guys, how does responding to reviews and GMB help things is it only good because its activity and GMB type of client was avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. Okay, I think there's, look, we already know we can rank without reviews with none, right? So reviews can be a factor, but they're not necessary or critical, right? So in my experience, the reason why I suggest responding to reviews both positive and negative, I tell all my clients to respond to reviews positive and negative for two reasons. Number one, it's additional activity. Number two, it shows to your users, two people that end up seeing your brand that you're engaged with your customers, right or that the brand is engaging with their customers. And number three, because it gives you the opportunity to now inject additional keywords and location modifiers into a response because a lot of the time, I think about most reviews that customers leave, don't have any keywords in them whatsoever or location details, right? A lot of them are just saying, hey, it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these guys to come to remove a tree and they did a really good job, we really, you know, clean up afterward, it was great, I'll call them again, highly recommend it, but other than saying remove a tree, there's no other indication there as to what has been done. They're just saying that they did a great job, which is great. But what I like to do is have, you know, go in and in reply to that and say, you know, thank you for your kind words, it was a pleasure perform, you know, handling that tree removal job for you in Fairfax. You know, we encourage you to contact us and next time you have some tree care work, you know, or tree care needs or something right. So now you squeezed in multiple keywords, as well as a location modifier. So that's why I like to do that and I have all of my clients, you know, what I'll do is when I send out monthly reports, I have my VA always take screenshots of GMB insights and stuff like that. And one of the things that we look at is the reviews to see if any new reviews have been posted in the last month and if so have they been responded to? Because if not, then when I send the monthly reports to my clients, I mentioned that in the commentary in the email that I send my clients say, Hey, you know, I noticed that you got two new reviews this month that hadn't been replied to, here's the links directly to them, please go reply. And I send that to them. And again, and I've trained all of my clients to do exactly what I mentioned, which was to squeeze in a keyword and or location modifier or a couple of keywords if they can, and not a spammy way, but in a very conversational way. But again, it's not necessary. I think it's important to do it is something that will move the needle, but it's not critical. What do you guys think? Any comments on that?

 

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Marco: Yeah, definitely, man because people look at reviews the wrong way. People look at okay, I should have all five-star reviews and that's all I need to pay attention to and I don't need to do anything else. But the reviews and responding to reviews, well you're using the voice of your brand to talk to your customers. Again we go back to the brand, man. This is your voice, right? The voice of your brand reaching out to this dissatisfied customer because they came to you with pain. They came to you with a problem and you did not solve the problem. You didn't take care of the pain. So now there's a problem that not only did you not take care of that, but they have a problem with you and with your brand. So this is the perfect time to go in there and say hey, look, yeah, we fucked up. You're not going to say it in these words. But this is what I tell. This is what I tell the people when I'm in a consultation, and they asked me about reviews. Go tell the person that you fucked up and then you go tell them how can we make it right for you, help us make it right for you. So that may create a dialogue with this person. And then what that does is it makes your brand stand out from the rest. Not only did you respond, but you offered to make it right and now you're in an open dialogue with this person who gave you a bad review, and you're looking to make it right you know how that makes it look makes you look like you have the best customer service in the industry, it's actually a place where you can shine. Even though the review started out being bad. Just by talking to the customer and offering, look let me make it right for you. How can we make it? How can we help you? And sometimes that there's no fuck off, I don't need you anymore, right? But then that makes them look shitty. Because you're being open, you're being honest. And you're willing to help and you're willing to make it right. So that puts it back on them instead of it all being on you leaving that negative review just without response. No chirp, chirp chirp. Make it makes you look really bad.

Bradley: And on rare occasions, you can turn a negative battery review, what initially was a bad review, into a positive and end up turning that customer into a brand advocate. Exactly. It's a rare occasion that that happens. But if you bend over backward to make something, right that was a fuckup on your part or not, you know, whatever but if you bend over to make it right then sometimes you can turn that customer into, you know, an ambassador for the company because they'll go out and you know, sing praises about your business and recommend you to friends and family and such because they had what started off as a bad experience, but turned into a good one.

Okay, and so just keep that in mind. Remember, guys, think of setbacks, as you know, Napoleon Hill. I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that published it and you know, really made it famous. The quote, which was, for every adversity, there's a seed of equal or greater benefit, right. And so if you think about that, and it's funny, I'm listening to an audiobook right now that I'm really enjoying, I'm only in chapter two, but it's called Black Box Thinking. And it's all about how you know you if you take your failures and analyze them the way the airline industries do with the black box, right? They always admit they don't ever try to cover up mistakes or hide mistakes or try to downplay mistakes, they take all mistakes head-on, and they analyze the data and make it publicly available for everybody so that they can improve processes and improve how flights you know are handled and things like that. And so anyway, it's just an analogy to say, hit a challenge head-on. And that'll make you stand out and figure out a way to learn from that to improve processes so that it doesn't happen again. It will make it a stronger business stronger, brand stronger, stronger company. And so again, just think about it that way. You know, I love that statement. I say to myself all the time when I run into a challenge, something that, you know, if I mess up, you know, I fail, you know, have some sort of failure or something. You know, for every adversity there's a seed of equal or greater benefit. So just remember that. Just look for the way to improve upon a process when you've been notified of a setback or you know, an insufficiency or whatever. That makes sense. So anyway, all this is covered in 2xyouragency, guys. You should join it. And Muhamed, it says PS my situation is slowly improving, and I will take my stable place back into masterminds. And yes, you're always welcome. And the door's always open to you.

What Are The Potential Problems If You Have Multiple Keywords Floating Around Page 2?

Austin says, Do you have multiple if you have multiple keywords just floating around page two? What would you think about the problem maybe? Let's say the on pages type? Again, that's kind of a loaded question in that it could be a number of things. I could speculate on, you know, 18 different things that it could be. What I would recommend doing, if you say you're on pages tight, let's just assume that it is and you've got keywords that are floating on page two, I drive some damn relevant traffic to those pages. Because that is my go-to thing when you've done other on-page and you've done some off-page stuff and you're still struggling to get the results that you want. I found ART – activity, relevance, trust, and authority. If you can provide engagement activity to that you will see a significant movement. Right, it will definitely move the needle. And so what I would do is buy some traffic, some relevant traffic from Google to those pages and see what happens. That's what I would do. Any suggestions on that Marco?

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Marco: No, not without knowing the what off-page he's done. But it could be that the competition is keeping him from page one, right? It could be that he hasn't pushed enough power to those to go from page two to page one. So I don't know enough to give an opinion. But absolutely activity, relevance, trust, and authority is all you need. When you're sitting there on page two ready to jumping into page one but you really haven't made it yet. If you're on pages is right. And your entities type then the next step is the is off-page. What's happening off-page Yeah.

Bradley: Yeah, and you can buy some relevant traffic from YouTube. Although that's more for views than for clicks, you can get some clicks, and it will be relevant. But you can use the Display Network for Google ads for way less expensive than search ads and drive relevant traffic to your pages. And Google knows is relevant because you set it up through your audience targeting right. So you can set up in-market audiences, custom intent audiences, whatever, layer them, so you bind audiences. It's called layering. You know, you can do that as well. But my point is, now you're buying traffic to pages that from a relevant audience that it's an audience that you're purchasing from Google, right? You're tapping into a Google audience that Google is telling you is relevant. So you're buying relevant traffic directly from Google. And now those are relevant signals that Google is waiting higher than just some random ass traffic if that makes sense. Because Google understands there's already has a profile developed for those visitors, and it's already identified them as you know, a relevant audience before they even hit your page is my point. So again, those are highly weighted traffic signals. And I don't care what Google says about buying traffic from Google Ads doesn't help SEO. That's just like telling you that link wheels don't work and press releases don't work and guest posts don't work and all that right. How's that working out for you guys?

Alright, we're about out of time. Guys, I'm sorry. There are a couple of good questions. We're not going to be able to get to

Is Blogger A Good Substitute For WordPress For Blogging?

last one fit says is Blogger a good substitute for WordPress for blogging? Not really, because you're so limited which you can do with Blogger. You know, the self-hosted WordPress site gives you a lot of functionality. Blogger, I mean, it can be used, but you're limited in design. Well, I don't know. I've never tried to design within Blogger. I've just use default themes or whatever. So I can't answer that for sure. Except if it was a good substitute, it would probably be a lot more prevalent and I rarely ever see any blogs on Blogger that have any measurable amount of traffic. Any comments on that?

Marco: Yeah, let's say tested and little know how it turns out because it's I'd have to speculate since I've never used Blogger for anything other than links back to my content.

Alright, so Clint and decline, I don't know if that's your name or what anyways, you guys, sorry, I didn't get to your questions. If you post them in the Facebook group, we can try to answer them over there. Or you can repost them until next for next week's Hump Day Hangouts and we'll get to them there. But either way, sorry, guys, we didn't get to you but we are out of time. So thanks, everybody, for being here. Thank you, guys. Bye, everyone. Go get better, Hernan. Thank you. I'll try. Alright guys, bye everybody. See ya. See ya.

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Is There A Negative Effect For PR On A Page With Two Different Anchor Text?

By April

 

In the 271st episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is a negative effect for a PR on page with two different anchor text.

The exact question was:

Is there a negative effect for PR on one particular page when for user experience purposes I use multiple html anchor links in theto link to one other particular page??? And these are two different Anchor Text phrases. Thanks!

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