Click on the video above to watch Episode 352 of the Semantic Mastery Hump Day Hangouts.
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All right, welcome everybody. Dealing with some new technology updates, but we are live. Welcome to Hump Day hangouts today is the 11th of August 2021. And this is Episode 352. So it's gonna say hello to everyone real quick. And then we got a few announcements to that. Wanted to get to. So let's see First things first, Marco, how are you doing today? I'm good, man, I'm up. But I'm a little bit like Bradley, I got a bad storm brewing. I don't know if it's gonna come in within the hour, but it's looking mighty dark outside. Other than that, I mean, it's beautiful. It's warm, been working like a dog, putting out the schema tech schema software, which we're finally going to release beta to a limited amount of people. Sorry, nobody on Hump Day hangouts gets kids in. But we're finally letting people in so they can put it through its paces, try to break it. Give us what's right, what's wrong with it. But its schema did, the ROB Beale way, the way that it's shown in his schema course, which is, is ridiculous the way that he references everything, the way he pulls in the nodes. And he calls to the node. I mean, this is just ridiculous. And so putting all of that into the logic, to then code it out to develop the code to do what he thought is a challenge, which we accepted. And here we are, is it's about what, two-three months ago is, of course, was released. And here we are, and we're ready for the beta of the schema tech suffered the schema builder, not your average schema builder, not what everybody else does. We could just go and use an app to do that and do what everybody else does either a plugin like Yoast or an app, like app builder, no matter what wet all the way there. So looking forward to that and getting some rest by getting some sleep after all this code. Other than that, man, everything's cool waiting for POFU Live 2021 Oh, yeah. Dragon talks some shit. You haven't got your ticket.
I don't know what the fuck are you waiting for? If you're planning to go, I don't know why you would want to pay more. Right? Wait and pay more when you could just go pay now and save some money. We're online so you don't have to if you're worried about risk, there's no risk other than your computer blowing up, I guess I don't know. If you can hear me out, melts down because it's just too good. All the content that we're gonna catch a virus from the PC, I guess? I don't know. But other than that, we're good, man.
Alright. Well, Bradley, how about you How are you doing today? Well, besides the fact that it's four o'clock in the afternoon and it's pitch black outside, but yeah, it's crazy rain. It looks like you're in Chris's timezone or something. Yeah, yeah. Like it's bad. That's why I said I'm I made you a host, Adam, or co-host so that if I drop out because of power loss, it won't kill the killer webinar. But I had to fire up my lights and all just so I could see.
You guys things are good, busy as hell, man. just crazy. I'm still working on my book. God, I'm still not done with it. I thought I wouldn't be by now. But I'm at 17,000 words. Last week. I said 15,000. I was at 13,000 last week. So I got another 4000 done. But I still probably got another 2000 or excuse me, another two chapters to write. So I'm really, really, really trying to get this done by the end of this week. And that'll just be the writing part, then I still got to get it edited and formatted. And it's gonna be a few more weeks. But that's been my biggest priority for the last several weeks. And I'm pretty pleased with it so far. So we'll see. So wasn't this supposed to be a seven-day writing challenge? Yeah, five weeks ago, it was a seven-day challenge.
Well, you're just doing the seven-day challenge week after week. That's right. Yeah, there you go. Yeah, I'll be good at the seven-day challenge when I'm done six weeks later.
I was running some errands right before coming on here. And so I was just randomly thinking good thing. So I've got a grandma who's turning 93 which is awesome. So I was out buying a birthday card for her I gotta send that off. And I came home and the delivery guy was at the front door so FedEx guy it's like All right, cool. What's going on? I totally forgot. So with POFU Live coming up, we just got the shipment of POFU Live 2021 coins that might just come in. So I've got the first batch first one to hold one. And just in case you don't know everyone who comes to POFU Live gets one of these points. But that's it. That's the only way to get your hands on one. There we go.
Bradley last year. Yeah, it's right here on my desk at all times. So highly suggest getting in now. Don't worry about it though, if you sign up later, for whatever reason, you will get one. But as Marco said, you do want to get signed up, you can save a few bucks. And it's not a tiny amount, ticket prices are going to go up as we get fuller as the time approaches. And this helps us really plan things out. So we do appreciate it one and then two, it's good for you can grab your ticket now, save some money, and plan ahead, block out that weekend of September 24 25th. And be ready to really engage and get the full value out of that. So if I didn't say it, head over to COVID live.com and grab your ticket there. We got a ton of questions today. So I just wanted to mention to real quick, you know, if you're ready to grow your digital marketing business, whether you have brick and mortar or more likely you do this digitally or you're an agency owner, then highly suggest checking out the mastermind and you can find out more about that at mastermind dot semantic mastery.com alright guys with that, is there anything else we want to cover before we jump into it? Yeah, let me just add that anybody that's looking to find out?
I mean, just the questions that whatever questions they have about technical SEO, we answer them at the heavyhitter.club is the place for technical SEO when you want to get the nitty-gritty on what's working Why? And for us to show how that's why we do it.
Is The Security Update In Google Drive Selective?
Cool, right on? Well, let's get into it. We got a lot of questions. So, Bradley, you see where the first one is there. Okay, yeah, Ashish, and yeah, the first one. Okay, so the question is, Hey, guys, hope you all are good. I recently received an email regarding the security update from Google Drive. But when I checked my drive, I didn't find any security banner at the top. Is this a selective update or coming in phases? And I may receive it base to come? Yeah, that's probably it, because I've seen it in some of my accounts, but not in others. So I assume that it's just rolling out in phases. He says he's not getting the banner that, you know, shows across the top of drives, like I said, some of my news, some of them down. So I think that's the case. Any other comments on that guys? No. Also, if you click the X to remove the banner, it'll go away. I did that. And it came back a couple of weeks later, that was a question in one of the groups. And really guys, we don't control how Google is doing this. And if we had a way to really quickly get a URL to you, just so that you could go in and change your files. We would, but we don't control Google, unfortunately. I wish we did. But we don't. Yeah, Don't we all?
How Long Does It Take To Receive The Deep Keyword Research And SEO Power Shield After Submission Of Required Data?
So Henry's up, he says, Hi, I ordered both deep keyword research in the SEO shield recently for questions. Number one, how long does it take to get back to deep keyword research? Once the data is submitted? To then submit with the power shield? How long does that take? Marco, usually two to three weeks, depending on how many orders are in the queue? Okay.
Can You Add Keywords That Are Not Included In The Deep Keyword Research Report?
Number two is can I add any keywords that I want to rank for with the SEO power shield that is outside of the deep keyword research report giving back like product name plus review?
Yeah, you can. You know, it doesn't have to be just what was in the keyword research? You know, if you've got a set of keywords or specific keywords that you know, you want to note into the stack, then you certainly can we just recommend that you know, a lot for the keywords that you submit that their market level. And again, I'm speaking from a local perspective, because I always do local stuff. And so it's advised not to, you know, add or submit keywords with location modifiers it's more market-level keywords, which is essentially like, you know, topical keywords or service-based keywords without the city or location modifier appended to it. With something like product name plus review, it sounds like you're doing more of an ecom or affiliate. So I'm assuming that would be fine because you're not actually adding any location modifiers Am I right? Marco? Yeah, I mean, that's fine. And we have a place where you can submit keywords. Yeah, there's a place in the order where you can submit keywords and if you submit your keyword research gig when it's returned means you get a spreadsheet, you can submit that and you can add your own keywords to that spreadsheet, you're going to get 1000s sometimes hundreds of 1000s of keywords in that spreadsheet. So a few here and a few there. It's not going to hurt anything.
Do You Accept A Third Party Syndication Ring To The MGYB SEO Power Shield?
Go number three add a syndication ring created by someone else. Well then that said Henry, we're not answering the damn question.
I'm kidding. Alright, I add a syndication ring created by someone else only for my branded YouTube channel that includes Blogspot or blogger, WordPress, and others. Also, can you create new ones with my SEO power show to have double the SEO benefit? And should I include those logins with the data?
I mean, don't you. No, we're not going to, I wouldn't suggest submitting the logins for the existing ones. If you want us to just create new ones, we'll just create new ones. And if it's for a YouTube channel, it's not gonna hurt anything. You can have as many tier-one profiles that you want our syndication networks that you want to be attached to it, it won't hurt anything, because it's YouTube. So if YouTube is your trigger, if you're syndicating YouTube videos or republishing YouTube videos, then again, I wouldn't worry about submitting your existing nonsemantic Rashtriya-related syndication network to MGYB. Because we won't touch it. But we can build you a new one and branded or non-branded, however you want it, that can be triggered by YouTube channel, and it won't affect anything. Okay? The only time that that causes any sort of issues is if you were syndicating blog content, in which case you would want to either eliminate the old one and just go with the new one. Or maybe repurpose the old one to be like a second-tier trigger was a persona-based or something like that persona-based network. But again, for YouTube, it doesn't matter. So just leave it alone.
But this is for his syndication network didn't you say that? Yeah. That the full SEO power shield for the YouTube channel, he says I had a syndication ring created by someone else for my branded YouTube channel.
Yeah, make sense? So so as the YouTube channel part of his brand is a question.
But the question he'll have to answer. But if it's being triggered by the YouTube channel, then like I said, it won't matter if you have a new one built. Oh, there is the next question. I want to have both YouTube channels plus the WordPress base branded site blog RSS is trigger. Yeah, that's fine. Again, just I wouldn't submit your old one to the MGYB. Just what does build your new one and just make sure you make a note of that when you in the comment section on the order form that states that you want both branded, or excuse me, a WordPress trigger and YouTube trigger. And we'll set that up, it's just to set the back. Let's it's that's all, all it takes. Okay. But that way, you can do that fine with your new one because your new syndication network branded one because you'll be syndicating YouTube content plus your blog content to it, which is fine. And if you have other syndication networks built by other people or whatever, it's fine as long as it's just YouTube triggering them. All I'm saying is don't go then and add your blog RSS feed to those other networks because you don't want to do that. You can you know, that's, that can create footprint issues. It doesn't occur on YouTube, but it does for blog syndication if that makes sense. Okay, so in other words, the simplest simple terms would be just leaving the old one the way that it is don't mess with it. And just run with the new ones as they're built for you the way that we just specified
How Long Should You Plan For The SEO Shield To Be Completed By?
Lastly, how long should I plan for the SEO Power Shield to be completed by in my experience because I go in or in a queue, and just like you guys do when I placed my orders it usually is three to four weeks before I get my back sometimes a little bit sooner just depends on how much the workload is.
That's two to three weeks so the keyword research has to be done it goes in the queue so that once the keyword researchers get the order it takes three days literally three days for them to do everything that's done with the keyword research which filters it remove the duplicate, find your silos, your categories and get everything to you the way that they've been shown how to do once that's done, you take that and that spreadsheet gets submitted along with all the details for the SEO shield. And then two to three weeks from that could take a little bit less could take a little bit more depending on how many people are ahead of you in the queue.
Okay, no. For question number three, the brand name is okay so I guess maybe I should read ahead. The brand name is used in both the URL and the page title name so not sure what could be used for the new syndication rang URLs created for the SEO Power Shield we just append something to it you could brand name blog like so brand name plus a blog or brand name plus you know, a location if it was for local or brand name plus, you know, news or you know, updates or something right you could do something or go then brand name or you know, just whatever just get creative, you can just you can squeeze something in there to make it unique, unique username for the new account setup. Just make a note of that if you have the desired account username, put that in the comment section as well. And so if you're talking about what we're going to use for your syndication network, which is our nomenclature for what we call it, our syndication network is your tier one branded, should include your brand, the right shouldn't be any different. I don't know how you're looking at this or what information you're using. But it's your tier one, including your G site is an extension of your brand. What changes in the URL is the domain where that profile is hosted? So that'll be different. But you want that to be consistent throughout the web, you don't want to have changed. Yeah, what I was speaking of was the username, not the name, you can still title each one of the properties within the network with the same brand name, title with no deviation of the actual name, but the username, so like the subdomain on blogger, or, you know, Blogspot, or WordPress, or Tumblr, if that if your brand name, your specific brand name has already been taken up, because of another syndication network that you had built previously. Then when you go to suggest or submit the order, just put in, you know, a pen, something or prepend, something to your brand name, so that you can have another Tumblr blog set up another WordPress blog setup, it's fine. But you still want to title your syndication network properties after the brand. Does that make sense? But it's just the same guys. If you try to go out and set up a, you know, a syndication network for a brand that somebody else has secured those properties for in the username, right, then you have to append or prepend something to the brand name, or hyphenated or something in order for you to be able to create that that blog account. Does that make sense? So you have to do the same thing here, it doesn't mean that you have to update the title of you know, the actual brand name as the title of each one of those properties. It just means the username, or the subdomain essentially has to be made unique somehow. That's what I mean.
What Specific GMB Link Would You Target With The RYS Drive Stack?
So Okay, moving on, Gordon says, Hey, guys, I hope you're still well and safe this week. Thanks, Gordon. It's good to hear from you, man. He says I have a quick question. If you're using a Google ROI strive stack from MGYB to boost the rankings of a GMB listing? What specific GMB link would you target with the drive stack? Or if you think it is more effective to target more than one specific link which GMB links? Should you target? And can you also hammer those links with a bunch of other backlinks? Or is it best to only use the drive stack? As usual, Your help is much appreciated. Yeah, my preferred link if I'm just going to use one, which typically when I have the drive stack built, it's only going to promote the one and that's that see ID equals So the maps again, gather up extension, go to Chrome, and you can get the gather up the extension. That's what's up here. For example, let's just see if I can find one here.
Okay, so right here is a GMB right. So if I click the gather up extension, so if you just go to Google and search for the Gather up Chrome extension, you click on that. And right there, that maps URL right there. That one right there is the one that I like to use was to submit with the MG y, the order for SEO power shield.
But there are others that you can do. So for example, and I'm just going to show you I again, that's the one that I typically use. And I usually only submit one. But if you wanted to submit additional URLs, as you know, for URLs in the field, and the order form that says you know, additional URLs that you want to push relevance to, or build the stack to whatever the terminology is, you've got the long URL here that unfurls So essentially, sorry, zoom thing just came down on me, just give me a minute should go back. All right. So this URL here, when you click on that URL or paste and go into the address bar, it's going to unfurl once the page loads here into this URL. So that's another URL, you could submit, you could also shorten that because it is big and long, and ugly. You could also shorten that with like, say, the MG y v.co shortener. And then you could submit the short URL that is essentially a redirect to this unfurled long URL. Another one is if you go to the share, go to embed a map. And then there's that view, larger map button right there. If you open the link in New Tab, that's yet another URL. Does that make sense? So that could be another view. And then again, once the page loads, it changes, and that's it. So that could be yet another URL that you submitted if you wanted to. Again, I typically don't go through all that. I just use this one right here. That's the preferred method in my for what I do anyway, the comments on that, oh, cuz you're trying to write them up.
Why try anything else that you could push links to power up your drive stack, which is linking to the map because otherwise, you would just be powering up everything else that that's related to it. You could also put your GMB iframe on a page on your website, take that an iframe that on the G site, and hit that so many ways to do this. And that doesn't involve just getting that one URL where you could hammer the G site URL. But again, it's coming back to Google and getting the protection from Google. That's the whole idea behind the whole ROI s concept is using Google not only to rank in Google but to protect yourself from Google, it's always been the entire concept. And the foundation of our is Academy. Because it's something so much information is out there. That's irrelevant. The Foundation has always been iframes. Look at our G site, look at what we do look at how we do the link building and the embed, plus link building foundation as iframes.
Yeah, and one more is the share URL. So if you do the set, you know, share. And this one is a short URL, which is it's a 302 redirect, and actually has a couple of a few hops. So like, for example, I said meal to the chain. Yeah, it's it. It's got several hops, I'll show you what I mean.
So you'll see it's got a 302, hop before it goes, essentially converts to that long, ugly URL that I was just talking about. So this is not one that like if you're trying to push, essentially link juice, right link equity to the Google Map URL, that's not a good URL to use that short one that shares URL, right. However, I have been doing some testing with publishing that in like, just for content when I'm not, or in places where it's a nofollow link, for example. And I've actually seen some benefit from share, like publishing that URL or linking to that URL, again, where I'm not trying to push link equity into it, I think there is something to be said, I don't have enough proof of this yet to fully, you know, get behind it. But I think there is something to be said for actually doing some, like content marketing, where you're linking to that short URL, just to add some variety. But again, when it comes to like, you know, again, I've been doing a lot of backlink analysis and stuff with majestic recently. And I like to try to push trust flow into the Google Maps URL, the CI D, maps URL that I was just showing you from gathering up, for example, this one. And if that's the case, you can't I mean, you actually, you can push trust through nofollow links. But the way I look at it is it's not actually passing PageRank, right, to that URL. So through the short URL, it does, however, through this URL. So like I said, if I'm going to be doing like some high-powered link stuff with dofollow links, or follow links, you know, then I would do it through this URL here. Or one of the long URLs like we just showed, or the embed URL from the share button, as I just mentioned here, right. So that's that one right there. But for content marketing purposes, and on places where there, you know, you might be listing an AP, and then you know, the website address, and then a link to the map URL. Sometimes I think it makes sense. And like I said, I've seen some benefit recently from posting that short share URL in some places. So but I don't have any, like hard data on that other than just seeing some interesting things occur. So I don't know you have any experience with that Marco? No hard data is the distance graph algorithm. Yeah, whether you're building up PageRank strictly to push power, or you're building up the ranking score algorithm through the distance graph, through the art of art, which is activity, relevance, trust and authority, and Association. Now, just because a link doesn't pass PageRank directly doesn't mean that the activity on that link both at the origin and destination of that link, it doesn't mean that that that activity isn't seen and whether it's relevant doesn't mean that that's our team. And then what happens at the end of that, how much trust and authority Are you building up because of everything else that you're doing through that link? Google measures all that, and it all then it all ends up as a ranking score. But the only way that we can build PageRank, which is the doorway into the ranking score algorithm is through follow links, everything else, it guys, the algorithms and I'm not going to go through all of the ones that are involved and all of the ranking factors, but they're so intertwined, that it no longer matters, except for PageRank. If you're using follow, or nofollow, it's right. Because what you want on those nofollow is activity anyway, activity, you want the relevance and you want the trust and authority because there are 3000 other ranking factors, that your effect that you can positively affect by dropping art into that link. So it no longer makes a difference just depends on how it's targeted. And Gordon, it's time for you to come over to the dark side. It's time and we keep telling you in the mastermind, join the heavy hitter club and come get the real deal on how to put all this shit together. Asking questions every Wednesday is fine. But you're never going to put everything together as you can when you're there in the webinars and in the training and applying and you're with like-minded people who will push you into doing what you're supposed to be doing.
Agreed. And, let's see, I was trying to find, let's just do this. Something else I want to just share real quick is it's interesting.
I'm not seeing the share button here, that's kind of interesting. Try it again from
Alright, so here, oops.
If you clicked into a knot, like if you've got reviews, too, by the way, and you click into them, and you see how the share button comes up, that's also those are really good URLs. Also, if you're going to be, you know, link building and things like that.
And not just, you know, as I was talking about what three, the 302 redirects and all that. But these also, I found tend to work great if you build links to these, so you get a share URL, just like we talked about with the map itself. That once again, is the same type of redirect, if we go here, you'll see that it's, it's going to give you basically the same thing as a 302 redirect.
See, that says the same thing. What I'm saying is when you're doing content marketing and things press releases is a great source for this because, in fact, you can even ask us or press advantage to publish press releases or write a press release about a review. And so a lot of times, that's what we do for what I do for clients and lead gen assets and stuff is I will have the copy link from a review. And that will become the basis of a or the topic of a press release, where essentially they're just you know, announcing or highlighting a or showcasing a five-star review. So these are really good as well. Again, if you want to talk about pushing, you know, PageRank link equity into the actual map, then you can take that URL and unfurl it in your browser and wait for everything to fully load. And once it does, you can take that URL as you just saw change and shorten that with like mg Y v dot SEO, for example, the shortener right? And then you can submit that but as I said, it makes sense to also publish that in content marketing, especially publish this share URL, because that's what non SEOs would do to share a review. Does that make sense? Only only SEOs that only people that would shorten along ago ugly map URL on all that is SEOs. Does that make sense? Nobody else will go through that problem. If they're just going to share a review, they're going to copy the share link. So I like to mix it up. And I like to do both. I like to push PageRank into the maps listing. But I also like to do a more natural kind of content marketing and link to assets within the GMB the way that non SEOs would link to them. And as Marco said, that kind of help to build Association across the board. So there you go.
Alright, where were we? That's a good question though. Thank you.
What's The Best Way To Build IFTTT And Drive Stacks At Scale Without Spending Huge Amounts Of Money?
Gary says Hey there guys looking to build a PBN, but with traffic and automated blogging to push link juice plus relevant traffic to my website. What's the best way to approach putting IFTTT and drive stacks at scale for many websites without spending huge amounts of money? Also, can we automate other backlinks to the sites? Yeah, okay, Gary, I think I think I saw a question similar to this in the free Facebook group. Just this morning, I didn't get a chance to comment on I don't know if it's the same guy or not anyway, without buying shit tons of syndication networks, if you could do it if you had like, topical based syndication networks, right. So not necessarily branded. But like are themed for a particular topic, for example, that you have multiple auto blogs feeding into, like, every time they publish a post, it would syndicate to that network because it's topically relevant. Like that's one way to do it that you know, certainly works and you can reduce your overall expenditures because you don't have to buy as many, you know, separate syndication networks for each auto blog. But you would want to make sure that they're, you know, themed properly so that it's relevant. One thing you have to be worried about or cautious about you have to concern yourself with is if you are using auto blogs that are published too often, then you have to ramp that up slowly to your syndication network, or else you can get it terminated. In other words, you get your syndication network delivered, and you've got you to know, five auto blogs feeding it. And each auto blog is doing five posts a day, then that's 25 posts a day and it's likely your syndication network properties will be terminated because it will look awfully spammy. It's just frequency of publishing is too high, like right out of the gate. So it's not that you can't publish that many times to those networks, you can, but you have to ramp it up slowly over time. When I say slowly, it varies. But you know, I would do you know, maybe a couple of blog posts a week syndicated to that network for the first week or two, and then, you know, double it right, four or five, the next week, and then five or 10, the next week. And then eventually you get to several per day, and then you double that double adding, in other words, you don't want to just come right out of the gate with a new network and start publishing that often. Because they a lot of the accounts will end up getting terminated. WordPress gets terminated quick period. Yeah, period. Yeah. So you just kind of got to season the network slowly, and ramp-up to kind of a higher frequency and publishing, you can, you can absolutely get away with that. But you know, there comes a point to where you know, you'd be doing it would be too much. So again, I don't know what, you know, how you're building your networks, or your auto blogs, or anything else. But I've tried to probably spread it out a bit.
But groups do it in themed groups if that makes sense. So any comments on that? Yeah, I'm wondering how he defines a huge amount of money because you can put together a team, just like we did, I mean, have them go through the training, build syndication networks, and build the drive stacks and G sites, is what we did, we didn't spend a huge amount of money, we just what we have, but it was just distributed in monthly salaries to the employees, train them, we train them, we pay them a competitive salary, according to the Philippines economy, they get a vacation, we take care of them. And in turn, they take care of us. That's how we figured that out, we'll read and have, I don't know, 150, or $200,000, to invest in this. In the beginning, it was just we were trying to see how to get going and how to put it all together. And then once we realized how to put it out and put it all together into an SEO shield, that we had the team in place already trained, that could do it. So it just worked out really well build your processes and your systems, train them well pay them well. Again, what do you define as a huge amount of money? For some people? 1500 bucks a month is a huge amount of money. For some people, it isn't for 15 $100 a month, you can put together a fantastic team.
There you go. Yeah, I totally agree. Yeah, you know, if you got you got a couple of good builders that have gone through our training, and you know, it's gonna take a little while to become really proficient at building but once they do, man, you know, they can knock out one builder could knock out essentially two syndication networks in a day if they were working, you know, at full, full, full capacity. And they're good at what they do. There's no question that can be done. So it becomes a lot less expensive that way. But you have to go through the process of finding a, you know, VA somebody that you can hire that and put them through the training, and then you know, make sure that they're, they're actually working and providing you with what you're paying them for, and all that kind of stuff. And that that in itself is can be a nightmare. So but it does definitely make sense. If you're going to be doing a lot of stuff like that, and you need a lot of those, that might be a good option for you.
Is There Any Ranking Benefit To Adding Google AMP Technology To The Money Site?
Okay, so Hussein says, Is there any ranking benefit data in Google amp technology or similar to our money site? I have found absolutely zero benefits from doing that. I've done it across a couple of sites just to see what would happen. And I got nothing from it no benefit whatsoever. Again, I don't know if that's across the board, but specifically for like Tree Service stuff. It didn't help at all. So I don't know. Any comments on that? Yeah. What happens is, Google came with core web vitals, which did away with the need for an app. Okay. They released it. And so you're supposed to take care, which was the page is a page experience algorithm. There are so many to keep track of guys. So there's this specific algorithm for that. And it is a small ranking factor, taking other things in your niche into a cannon and other websites, on the web into account. Is it a huge boost? Nowadays, it was ever a huge boost. Initially, it was. And as time went on, and people started implementing it, then it's like anything else. for Google, for you to get the rhythm and actually go You have to stand up. You have to be different in some kind of way. Why? Because you're feeding a data-hungry beast.
And if you're simply feeding it the data that it already has, there's no reason for Google to pay attention to you to your product to your website, or to anything that you're doing. This is why we go above and beyond. So we add schema, and then we tune the content. And then we hit it on LinkedIn. I mean, on the website, beyond pages, right, we silo we go deep into the silo, we feed more information about our entities. We claim our footprint, enter. This is our tier one branded, this is everything.
That's about it, we link built into that we go into now the content that's in all of these tier one properties. On the G site. In your GMB, if you have a local project, you can go and tune your content in the GMB in a specific manner so that it works even better. So why tune the content? Because you're what you're writing is content is unstructured data, meaning that the bot has to come in and understand what it is that you're trying to say, it takes those words and it brings them down to computer code translates that and then it has to infer what it is that you meant by what you wrote. Whereas if you hit it with the schema and tell the bot, what it's supposed to know about your website before it goes in and tries to decipher what your content is that you already have, you've already structured it, because code is the structured data, and you've guided the bot on exactly what your page is about. And then you've gone to the content. And you've guided the bot through entities, because the way that it starts is a very simple grammar, and it extracts, it pulls the entities to try to determine through all of the entities on a page. And remember that everything on the web as an entity, through all of those relationships, goes and compares that to what it has in the database to see how well what it is that you've done, to give it new information about this entity that it probably already knows just about everything about. So if you've done it differently, if you've done it better than anybody else, you win. So you not only compete now you win because you're taking care of both. And then on another end.
I can't go really deep into this. We're feeding it infinity power, we're pushing infinity power into everything that we do. So over time, it just creates this exponential effect where it just goes, Wham and mushrooms, and it is that snowball rolling downhill and gathering momentum and getting bigger and bigger and bigger. All of that to say, this is one small part of all of that that you have to do. So focusing on Google, I'm only going to help you are focusing only on peak speed is not going to help you let me tell you why you can have a website that hits 100. And it's in the top 5% across the web, and nobody's visiting your website.
It sucks. And if a few people are coming to your website, and they're all leaving, because the information that you've given them is not what they're looking for, then you may as well have a website that's zero in speed, because that's how Google is going to treat it. The person that's coming to visit you where Google is also getting these core web vitals is telling Google, this website is not good for whatever it is that you're displaying it because I'm not finding the information. So it's all of these different algorithms, all of these different factors all coming together. And they're intertwined.
And Google is getting signals from all of these things. You can have the prettiest website on the web, the most expensive website on the web, the fastest website on the web. And if people are coming in there and leaving and not doing anything with it.
All you did was give yourself a toy, and maybe a beautiful toy. But it's but it's useless.
That's funny, because if your page loads really fast, and it doesn't provide what the searcher is looking for, then it just means they bounce quicker.
So yeah, it's like, man, I got a really fast loading page. People bounce incredibly quickly to five seconds and they're gone.
How To Rapidly Start Scaling Up Content Production In The Money Site & Drive Stacks For Maximum Relevance?
Garrett says what's something we can do to rapidly start scaling up comfort content production on our websites and drive stacks for maximum relevance, looking to really get into content marketing, as my blog hasn't had posts recent added recently and I would really like to scale things up going forward. Appreciate your tips on tips on this. Well, there are a few things number one use AR writing assistance. There's they're starting to pop up everywhere actually. My team is still using conversion AI or it's been renamed as Jarvis now, but we just more recently started actually just this week started really testing some of the AI writing in outranking.io played around with a little bit of the AI writing in phrase.io.
So you know, and there's a bunch of them now like you can go to app sumo now and find AI writing assistant tools therefore I'm assuming lifetime deals. The problem is and it's not really a problem, but it's not just about outputting content, right? Because the ai ai writing tools can help you to do that very, very quickly with very little effort, but it's how you tune or optimize the content. So that's where you need to have, you know, if you're just using an AI writing assistant, for example, Jarvis, then you also need to, you know, add on or integrate it with some sort of content tuning or SEO, optimize, optimize, you know, content optimization tool, such as server, which integrates with Jarvis Yep, or out. ranking.io, as I said, has its own kind of AI writing assistant built into it now, which is it actually could very well potentially eliminate the need for Jarvis. And I've been using phrases, Jarvis, and surfer, my, my, my blogger has been anyways for the last couple of months, and it's been working great. However, it's three different tools, and outranking looks like it's kind of combined all three of them into one, we just started really hard, too hard testing it this week. So I can't speak 100%, whether we're going to replace the other three tools with the one, it's looking that way, but I don't know yet. But as I said, there are other tools out there that will do that. And the surfer is not the only one. More recently, I've been testing in links a lot, there's a lot of really cool features in links, yeah, really cool features, and then links that I think it is probably the best entity analysis tool that I've tested so far. So I'm kind of the one doing the fine-tuning of content once my blogger gives it to me. But there's just like I said, there's a lot of tools out there that will do that. So again, just to get back to it is fine. Play around with some tools, until you find one that you like the workflow in, right. And then those are the ones that I would suggest, then create some, you know, process some process docs, for any assistance so that you can outsource that to assistance. You don't they don't need to be SEOs if they have those tools to be able to produce content very rapidly and in tune with it for you. Even if you want to be the one to kind of give it the final edit or final approval before it gets published, which is kind of what I've been doing. With my blogger, she does all the production and she does the outlines. Then fleshes out the outlines, then she tunes the content. And then she sends it to me, and I typically will run it through in links is kind of a last final tuning that I do. And I like to do that myself right now. But that's probably something I will eventually delegate also. So that was my first suggestion. Go ahead, Marco.
I was gonna say delegated to her. Yeah, because I, my, my VA, my content writer, everything is delegated to her. And then she oversees the rest of the team, I might pop in from time to time into inlinks, to see what they're doing. I might pop in from time to time into a surfer and everything else. But I mean, it's they write so well, that I can just let them go with. Still, I still do, they still need some oversight, right? I still need to make sure that they're doing things the way they're supposed to be doing them. And then we're delivering it to people in, for example, the mini mastermind that I run, in conjunction with Samantha mastering heavy hitter, the dire wolf mini mastermind, most of them get content from my VA because they've just they write so well. And it worked. So well, we're using right now, probably seven different pieces of software. Because they each do something different. I have not found one single piece of software that does everything that I needed to do the way that Jordan showed it in info for life 2020. And the way that I've extended it through using other software so that we can extract even more entities add more so that we can tune it better or rewrite it better. It's just different software that does different things. And we just have to find the right combination. And you have to have the right people who will know what to do with the processes that you give them.
So and here's another one that I tested with for a little bit and I liked this one. This was on page.ai on dash page.ai This one was pretty cool because it had some features for kind of checking backlinks existing backlinks to see what you know, kind of the topical themes of the links that were pointing to your money pages have so you can go back and actually tune content that you know from existing backlinks if you have access to it, that kind of stuff. This one's pretty cool. I played with that one. But one of the other things was that I was going to mention was besides just using writing assistance, one of the other things you can do is this is a tool from Mark Mike Martin called page rewriter. There are probably other tools that do this too. I think mentor prize.io can do something similar to the mentor prize. Well, it spins if you forget spinning because I'm not talking about spinning but now in this wheel spin and mentor prize.io will also spin but what this kind of tools do is page rewriter mentor prizes it will go out and scrape all content for a specific search query that you add and pull all of the content in, broken up into sections. So like all the h1, all the titles, all the h1, all the h2, h3, all the paragraphs within the body, and so forth. And from the top 10 or 2010 to 20, organic ranking results for whatever query you put in. And so one of the things you can do and that I've been doing a lot for, recently for like link building stuff specifically, is going in and using this to I use this tool I've been using enterprise to, but I more recently have been using this one, and I'll go in and I put my search query in and it will pull all of the content in and breaks it up. So like each paragraph, for example, from all 20, top 20 results will be available in the sidebar. And if I just click on it, it copies that, that paragraph into the editor section of the screen, if that makes sense. So what you can do is go in and mix and match paragraphs and headings and things like that from already ranking content. So it makes sense. And then you can go take it over to a paraphrasing tool like quill bot.com. For example, there's another one called Word tune, that's the one Marco pointed out to me a while back, that's a Chrome extension that will work right inside of Google Docs and stuff. There's, there's, there's a lot of paraphrasing tools, Jarvis will do this as well, although not in such large blocks. Out ranking.io, we'll do it phrase.io, we'll do it now. So you can actually just copy you know, create an article from other people's content, you know, mix and match bits and pieces of other people's content, and then paste it into a tool like this. And with the premium, you can do up to 10,000 characters at a time, and paraphrase it. And so you can actually put stop words and like I'm not logged in right now. But you can put when, when I am logged in, you can actually put stop words or freeze words and things like that, so that you can tell it, okay, these specific named entities, I don't want it to be rephrased, and that kind of stuff. And you can get really good output that's unique, that you can go, you know, put it through Copyscape or plagiarism checker or something like that. And see, once it gets down to an acceptable level, and a lot of the times it will with just you know, one pass one through go through. Now you've got content that you didn't really have to produce, you just kind of had to retune it so to speak. That makes sense. And that's kind of a this is a real, like, I stopped spinning stuff. Because Google just Google can like the NLP algorithm is so good with Google Now it can smell spun content from a mile away. So like don't spend shit anymore. Just rephrase stuff. And there are so many good AI tools out there that will do that for you. Now, you don't need to, if that makes sense. And comments on that. Yeah, I love quill, but we just showed that last week in syndication Academy. In fact, I had SC walk people through how to use a quill, but it's great. It really is.
Is There Any Value Of Third Party Videos And iFrames In The Money Sites & RYS Stacks?
Okay, next. That was a great question. By the way. Cassie says is there any value in adding third-party videos and iframes inside our money sites and RYS stacks, I don't do it on money sites, because I only want my content unless it's, you know, not a competitor. And it's really relevant to an article or blog post or something. In that case, we do we'll add third-party videos and stuff like that. But what I'm talking about is like, for money pages, like landing pages where I'm trying to capture, like a lead in lead information from a visitor or something like that, then I typically will keep it all branded content. Now blog posts and stuff, like I said, is different if we're trying to kind of reinforce a topic or an idea for a blog post and third party stuff can help too, you know, kind of reinforce that idea or that concept, then we will, but that's typical, you know, blog posts and stuff aren't, you know, they can be used to generate leads, but they're generally for what we do use as kind of internal linking to our money site pages or landing pages that we're trying to rank. So that's, that's what I would say, What do you say Marco?
Alright, third-party videos and iframe. As long as you stay away from using your competitor stuff.
I think again, the foundation of always Academy and always Academy reloaded as iframe iframes worked phenomenally well, even using.
So Rob did a test. And he was able to outrank the website itself, using just an iframe, nice of the website.
So imagine the power of that scenario, you don't want to promote your competitor. And you don't want to, I don't see how you would benefit from promoting your competitor and from outranking. your competitor, when with an iframe of your competitor, or even when they click in the iframe, they're going to the competitor spend a little bit of money. A fiver has what the spokespeople that you can hire, give them the script and they'll give you a quality video that you can then use. Were you promoting yourself? Are you promoting whatever it is you're adding your logo? So now your branding, and you're expanding the brand through quality videos, why do you want to do that? Because you want to hold people, you don't want to give a person a crappy video that they're not going to watch. Because that's a negative ranking factor. Right? It's dwell time, or not dwell time. But watch time on that video is one of the main ranking factors and what what what does the person know to do with that video? Did they share it?
Did they interact with the video that so many things that a quality video will get you that a crappy third-party video won't do it? But iframes are the shit, this makes sure that you spend a little bit if you spend a little bit more time, it can be your own iframes your own videos, your own images that you're using fine from your own maps, everything that you're unless something is so relevant, and from a high power source, a government site something with a lot of trust and authority, the seven direct competitors.
Those work really well. So some to use without indirectly promoting competitors. Don't use your competitor's shit. Yeah. And it's funny, because you just mentioned and you know, it's really funny, as I finally signed up for vid Nami, yeah, like last month, because a million people kept saying, Man, check out bitnami It's awesome, because you can submit an article or blog post or whatever. And it will literally go out and pull in like images that are relevant to the text and split it up. And like with very minimal editing, and it had voiceover and everything else that would you know, text to speech, voiceover. And there's like, all this man, you can produce videos out of content very, very quickly. And with very minimal editing or input on of your own. And so I finally pulled the trigger last month and bought it two days later, they came out and said that they sold it to GoDaddy.
And GoDaddy, shutting it down. I was like a son of a bitch. So yeah, they're there. I'm assuming that GoDaddy is going to relaunch it under kind of a new brand. And so it may still be a viable option. But I went ahead and canceled my subscription two days after I purchased it for that very reason. There are some other video services out there that do some similar stuff. I don't know if they had all the features, you can go to, again, app Sumo and oftentimes find some pretty good video production tools or apps in app Sumo one that I picked up a few months ago, I don't think it's still available, but it does have a lot of the same features is called wave dot video. Yep, this one's pretty good. I don't know if they still have any lifetime deals. But this one's pretty good. It's got a lot of really good templates and everything else. The only thing that I haven't been in it in the last few weeks, because I had subscribed to the Nami. But at least the last time I was in it, they didn't have a text-to-speech thing. But on App Sumo, they had a really good text-to-speech app. That was, you know, a lifetime deal. So I purchased that. So you know, I can always just submit the text and have it spit out, you know, the voiceover file, so and combine the two. So anyway, just kind of some thoughts for you.
How Do You Strategize The Content For A Money Site With 12 Locations & 5 Services?
Okay, we've only got a few questions. I've only got a few minutes left, too. So hopefully we'll get through these rug says for tag silo blog with tags for 12 different locations combined with five different services, how different should the content be on each page? For each combination? What do you recommend for changing up the content? I've heard I shouldn't spend content on the money site. Right? Even though title and meta tags would be different? Yeah. Again, I don't like to spend anything anymore, unless I'm doing it manually. And I keep all of the named entities intact. So I prefer not to especially because you can just rephrase stuff now with these tools that I just pointed out some of them. So that's what I would do. How would you need the content may look, I'm from the camp that always states, it should all be unique content? And again, like, you know, I've got several multi-location projects, one with 12 locations, in fact, and I had my blogger actually go out and from scratch, produce new content for every single landing page for him for that.
And again, it's with the AI writing assistance available, there's no reason that you can't have unique content on every page. So and then as I mentioned, there are the rephrasing tools. So let's say you got 12 locations, and you go out, and let's say you get four articles written, right. And again, you can do this with AI writing tools, draft the articles yourself, tune them, right and then once they're tuned, you've got four separate articles, and then you could rephrase those, each of them three times and now you've got 12 or 12 articles that are unique. So there you go.
Should I do that? Rewrites myself for hire writers to create the 60 variations of content. I mean, again, that's, it's up to you, I that's how I used to do it as I would I would like for example, order, you know, say, four articles, like I just mentioned for 12. Different I know you're saying 60. But let's say it was 12 articles that I needed for 12 different locations, I would order five or four articles to be written. And then I would add each one of those rewritten three times because it was cheaper to have an article rewritten and to have a new one produced to make sense. So and then I would also have different writers do the rewriting than the person that wrote the original if that makes sense. So that it was always coming out unique. But with the tools nowadays, we don't need that, right? I mean, you can do it yourself by just subscribing to some of these tools, like, again, quill bought, for like 70 bucks for six months, or something like that, or 60 bucks for six, whatever, it's really inexpensive, you can unlock that you can get the premium subscription, and it's very inexpensive. And you can pay 10,000 characters in at a time. And it's very, very quick. It's efficient, it's a great way to do it. So you can maybe hire somebody to write content for you for the first few articles and then just use tools like that. Very inexpensive. Any comments on that? The cool bot is 40 bucks annual. Yeah, that's expensive, not even. Yeah, very inexpensive for premium. So yeah. On this though, again, have it stand out. I talked about this last week. If you don't, what's going to happen is your pages might compete for one with the other Google, how Google will start displaying your pages to see which one, I use lights better. This is called cannibalization. But it's Google simply a be testing your pages. And then while that's happening, you're actually not having that you're going to end up with not 12 unique location pages. But you might end up with three or four that Google likes above the other people who have shown Google that they like above the others, you don't want Google to do that. So give Google a reason. To keep your stuff indexed. Give Google a reason. For each location page to be given a spotlight, the only way that you could do that is by making the content as unique as possible. And with the rewriters. And putting it through the tuning process. There's no reason why you can't, we just did I had them do. As a matter of fact, 10 templates for the 50 US states 10. And then from those, each one was spun five times. And we ended up with if not spun, that's the wrong word was rewritten five times. So we ended up with 50. All 50 states each unique, then those get to run through all of the processes to again, extract the entities right for entities get everything right, and do a little bit of editing and rewriting. And now you have great unique pieces of content for each state in the union.
That's how you do it. That's how you do it. Should you do it? No, not unless you have the time to do it, and you're paying yourself to do it. Because if your time is worth a whole lot more than it should be, then you should be doing something else and hiring someone to create the 60 variations of that content.
Where you go in there you go, guys, it's 80 bucks for a year. 60 bucks for six months, or $15 a month for cobalt. prices went up. Yeah, and 40 bucks. It's good. It's a great, great tool. I use it a lot. So quick, quick story. And I know we got to try to answer Ralph's questions as well as my daughter started 11th grade on Monday this week. And she is in a like all like AP or IB. They call them classes, which are they're all college credit classes. And she got one elective and she had to, she had to like name 10 different electives that she wanted, if possible. And she didn't get any of the ones that were her the last choice is the one that they put her in, which is creative writing. And so she was mad. She's like that I don't like creative writing. I hate writing and blah, blah, blah. And I was like, I got Jarvis.
I was like, honey, you might want to keep your creative writing class because I can show you how to use Jarvis, and that's perfect for that. I was like, well, that's cheating. I was like, No, it's not. And this day and age, it's being efficient.
So anyway, I thought that was funny because there's a chance she might end up using Jarvis to help her with her creative writing class.
What's The Best Way To Setup A GMB For A Business Without A Permanent Location?
Raul says, Hey, guys, in this world of COVID, and remote work environments, I have a client who does not actually have an office or a home base. She's constantly on the road right now. What would be the best suggestion to set her up with GMB? her home was formerly in the many in Minneapolis, Minnesota area. So maybe start there set up a peel box, what do you think? Yeah, that's what I would do. You know, wherever she calls home or, you know, is kind of her home base. That's what I would do is just you know, go you can go with a peel box, you just have to use the street address option again, it's just an
The additional form that you fill out doesn't cost anything else. If you go to USPS.com and go to reserve a peel box there, rent a p o box, then you just got to make sure that when you put the zip code in, it will display the post offices that are close to that zip code. And it has to show premium services available. As long as it says premium services available, you can use the street address option again and through, you can reserve the PO Box online, but you still have to go in person to sign the paperwork and show two forms of ID. And they'll assign you the actual box number at that time. So that's what I would do.
If you don't have Bradley, I'm sorry, I just wanted to say that they've made this a lot easier. I hadn't done this in several years. And since I recently moved in need to set one up I went in. And maybe I was stupid missed something earlier, but a month ago I went in and you can now click when you're signing up online to be like, I forget what exactly it was but to use it as an address. What do they call it? Where you use the P o box number, right? So you used to have to submit paperwork for that. But now you just click a box, tell them what you're going to be sending there. Like if you're doing any like doing business sales type of stuff, go in, show them your forms of ID, there are no extra forms to fill out. They made it a lot easier. Well, yeah, that's what I was saying. If you do it, if you reserve it online, then through the checkout process, it's just a checkbox. And it will you print out the forms and they're already prefilled out. And you've taken take them into the post office with you with your two forms of ID. And it's already done. So that's what I'm saying. But it has to say premium services available in order for you to do that. So that's what I would do it by the way, just so you know, Ralph, the best thing to do though, is if she has kind of a home base area, and she has a friend or a relative that she could use their home address as her GMB location address just to get the postcard the verification card from Google, that's certainly a better option than using the PO Box, although you can still do the PO Box and I've done it recently. So I know it works. I'm just telling you, you're better off if you can use an actual residential address.
If that makes sense. Question number two and then we got to wrap it up, guys. I have a client who imports Swedish pens and resells not much existing are exciting. Excuse me not much exciting about that process. But I was thinking some press releases would help give him more viewership to his website or GMB. But what the heck do I write a press release on sweetest pens, or for press releases on Swedish pens? And how many PR should we do?
PR like the quantity or frequency that's going to depend on like, you know, competition and what your budget is, and all that kind of stuff. So I can't really give you any guidance on that I recommend at least two per month once every two weeks. That's what I found to be kind of the sweet spot while still being cost-conscious. As far as what do you write about? Well, you shouldn't be writing press releases, right? If you got a good press release provider, such as that mg y beams resellers for press advantage or go directly to Press Advantage. All you got to do is tell him to go right, find something to write about from this site, and give them the URL and that's it. They'll find something newsworthy, they'll create an angle or a hook. And they'll write a six to 800-word press release. That gets that's great. It's very well done through press advantage. Again, I would recommend it you know, if you've got a good press release service that you're using, let their writers do it. And just provide them with you know, very minimal input, say, find something to write a press release about on this URL, give them a URL and let them go to town with it. They know what to do. Good press release writers do. Agreed. So Alright, we're five minutes over guys. We got to wrap it up. Sorry if we missed this