Is It A Bad Idea To Build Out An Existing Drive Stack/GSite If The New Drive Elements Are Based On Other Business’ Brand Name Keywords?

By April

In episode 253 of our weekly Hump Day Hangouts, one participant asked if it is a bad idea to build out an existing drive stack/Gsite if the new Drive elements are based on other business' brand name keywords.

The exact question was:

Is it a bad idea to build out an existing Drive Stack/G Site if the new Drive elements and G Site pages are based on other business's brand name keywords? For example, you have an affiliate site and one of your money site's pages is “”Bowflex Review”” or “”Playstation Review””. Thanks!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 257

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is Episode 257. Today is the ninth of October 2019. And this is the last Hump Day hangouts before POFU Live 2019 in Denver. If you haven't gotten your ticket yet, you'd like to show up whether you're going to whether you live there you whether you want to drive in or you can make some last-minute flight plans, head to pofulive.com, grab your ticket. Now, before we get into it, just want to say if you're joining us for the first time, thanks for watching, we're going to get into questions and answers. If you've got any questions you're watching us go ahead and pop them on the page at semanticmastery.com/hdquestions. Remember to always head over there. If you're watching on YouTube. We don't want to read comments here. You've got to go to the page where we embed the video so that you can ask questions we can get to those. So with that said, let's say hello guys real quick. We're missing to the Semantic Mastery guys who I believe is started traveling over to POFU Live in Denver. Bradley, Marco and I are here today. So I'll start at the top and say hello to Bradley. How are you doing?

Bradley: Good. How are you?

Adam: Not bad. Not bad. I'm enjoying some cooler weather here. It's finally starting to act like a fall. It's about 65-70 today.

Bradley: Well, you can enjoy cooler weather tomorrow when you get to Denver because it's supposed to be snowing and freezing cold so

Adam: Yeah, I might have to post some pictures of her on maybe on the Facebook group or something like he heard on hates the cold weather and I think it's supposed to be a high of 28 degrees tomorrow.

Bradley: Yeah, and snow to which is crazy, but it's only tomorrow. Because then the rest of the time that we're there it's supposed to be between 65 and 70 during the day and then around 30 at night, but it was kind of interesting packing for that, you know?

Adam: Yeah, all over the place. Well, speaking of weather, Marco How are you doing, man?

Marco: I couldn't be better. Like I couldn't handle 28 I'm sorry. It's not happening. I mean, it's too late like a cold for me. I mentioned it before is 60-65 that range you know. We break out the old sheet and we cover ourselves it gets chilly man 28 gone from 65 to 20 I don't think so.

Adam: That's a big change and once it gets below 20 that's where I start I can handle it depends on the window but yeah in the 20s still nice ones it's sunny and then anyways tomorrow is going to be fun we'll see how it goes with Hernan if he's all bundled up and blankets and freezing to death or if he survives so. Anyways With that said, like I said earlier if you're watching for the first time you're in the right place, we're going to get to q&a and answer your questions and appreciate you being here. Come here every week every Wednesday for pm eastern you can always ask your questions ahead of time as well if you know got a client call you've got some work you got things you got to do we understand that but you know benefit here is being live you can ask questions, clarify your questions, but like I said, if you have to you can ask your questions ahead of time at semanticmastery.com/hdquestions and then check out the replay on our YouTube channel, which you should subscribe to if you're watching that right now.

And secondly, if you haven't yet check out the Battle Plan right? That's where you can get our step by step processes for getting results with everything from new websites, aged domains, YouTube channels, so much more. I'm not going to go through the entire laundry list of all the benefits there but head over to battleplan.semanticmastery.com. And if you want to join, you know, our mastermind is about a mastermind but you know, it's both the mastermind, our mastermind. Basically what it is is an experienced community so you can get faster access to real-world info, testing and build that network of peers who are doing the same things we're growing these digital marketing businesses or who have businesses and understand how they need to grow the digital marketing side of it. You can find out more about that and join at mastermind.semanticmastery.com. And for everyone, we really recommend going over to mgyb.co. I mean we tell this to you watching these videos, we tell it to our mastermind members, we tell it to everyone

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Else, you know if you can start building your team now. And part of that can be using MGYB to provide the services for you things like syndication networks are we as drive stack, press releases, link building embeds, all that sort of stuff. And there are a lot more great packages coming out where we're going to help people get better, well, the literal package for Hey, you know, if your website is here, then you need these types of additions. You need these syndication networks. We're going to make that a lot more streamlined so that you can do it for yourself, your projects as well as your clients. So keep your eyes and ears open for that. So with that said guys,

Marco: I have a couple of things. Yeah, right. Number one, people, they always ask us how to put everything together, they'll go in and don't order something. And the last, how do I put it together guys, it's in the Battle Plan. I was just talking to my mini mastermind group. You guys know that I meet every Tuesday. In the evening with a mini mastermind group. I have seven people in there. I wish I could take more people because people keep reaching out to me and saying, hey, I want in on the group. But seven is more than enough. But the thing is that the people in my mini mastermind they follow the Battle Plan. I have a guy, that's her over. But he started out at 12k a year in digital marketing and client work and SEO, whatever it is that he did. And this year, you know, he's at around a quarter million for the year. And so it's as simple as just buckling down doing the fucking work and following the instructions to the letter. You don't veer from what we tell you to do until you're ready to test and you shouldn't be testing until you have a good revenue stream coming in that allows you to set aside time to do that kind of thing, right?

We got another one that Jeff right who went to POFU and he's killing it. I mean, he's ranking attorney type big attorney terms of ranking for it, for example, and IT services in New York City. Now imagine how competitive that is, but they're like the companies have happier than a paycheck, because they're number one for the term. And how did they do it? They follow the Battle Plan. They follow the instructions, they follow what we tell them, guys, how do you put it all together? Get the Battle Plan. Now, yes, the Battle Plan takes you to MGYB and the products and services. Why do we do that? Because it's the simplest way we don't want you doing all that work. Imagine the hours that you have to spend doing all that work keyword research three days. For the keyword research, really, do you really want to do that? Do you really want to spend all that time your client better be paying a whole lot of money to spend three days doing all of that keyword research, I mean, everything it takes time to do

Bradley: Marco, isn't it more fun to buy shiny new software applications and spend all your time learning how to use it? Just to find out it doesn't work very well.

Marco: That's some work, right? Follow the next best, the next best. So it's already there. We set the path out people who follow it are killing it. And that's my point. And yes, we do send you to what works for us because it's what we use guys. We use it, we apply it we get a result. And so we give it to you in a step by step method so that you can follow it through. So if you're not doing it, you haven't bought it go by the Battle Plan. It looks like a really simple PDF with links. But you do it step by step. I'm telling you, I just got validation yesterday from a couple of people that are in that range. I mean, you guys know Jordan.

You guys know, Jeff, you guys know, Ed, they're telling it how following the Battle Plan. That's one and two about the mastermind. I wanted to mention that it works is a two-way street. We do try to give people everything that works in the mastermind, right? And we do make everyone available that you're free to exchange ideas and concepts and theories and tests and whatever. But every once in awhile, we'll get in a thread, as we did with with with something that I talked about when doing silos. And it was a whole long thread and we went really deep into it. And then there's another one about iframes now.

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And then that one sent me into the rabbit hole, where I'm still testing and I'm getting really good results from some ideas that I got. Not like not directly but indirectly, as they posted. Okay, so can I do this Can I do that and I immediately started thinking, well, what if, and that's when you read, your juices really start flowing? And what if I did this and I quoted it this way, and I hit it this way, and then it would cause no issues. And so what I'm thinking is anyone who attends POFU Live will have first crack at whatever I come up with, from my testing, because they deserve it. I mean, they took the time that they're going to be there. And so we always say membership has its privileges. But this is a step up. This is a step where you're trying to change the game and JN and Jeff Moore, Jeff sorry, they went to POFU Live, and they changed the whole mindset, they changed their business strategy, and they're killing it. So So anyone going deserves it. And so that's what I'm going to do and then at some future point, it'll be shared with the mastermind, of course, I don't know if it'll be I'll ever share it outside the mastermind.

But since the nugget was kind of the idea sprouted from a thread in the mastermind I think the mastermind deserves whatever comes from it. And I'm already testing and I'm already coding and that so this is the type of thing that goes on and in the mastermind, mastermind membership has its privileges. Attending POFU Live has its privileges. Most of the people that are in my mini mastermind, are people who went to POFU Live. So I just want to say about that definitely our mastermind members, but they also attended POFU Live and I think that they deserve special attention. That's just my piece for today. Take it for what it's worth, but I think it's just totally worth joining the mastermind and attending POFU Live should be a must in your calendar.

Adam: Sounds good to me, like Marco said, Be there. That's a pretty awesome thing that Marco is going to do there. So I don't want to dive back into a Marco but I know that people work with you and your group have had a lot of success. And I'm sure that's a no small part due to your involvement. So that's pretty awesome. So if you want to grab your ticket, you can still make it we got a couple of days here before we kick things off on Friday for the VIP day and then Saturday and Sunday for the main event. You can grab your ticket at pofulive.com. Alright, guys, Bradley, anything else before we jump into it?

Bradley: No, I'm just excited too nervous at the same time because I gotta fly tomorrow. But looking forward to coming to Denver and hanging out with you guys and putting on a pretty cool presentation. I think that is pretty powerful. I think this is going to be just a really good event. So I'm excited about it.

Adam: Cool. All right. Let's do it.

Bradley: All right, let me grab the screen. Stand by. Alright, you guys should be seeing my screen now. Correct.

Adam: Correct. Got your whole screen.

Bradley: All right. Not a lot of questions yet. So guys start posting. Otherwise, we'll wrap it up a little bit early, which is fine because I've got still not 100% packed for I gotta leave really early tomorrow morning for my flight. So anyway, I don't mind wrapping it up early if that's what we need to do.

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Is It Okay To Send A Full-Text Article With 20+ Affiliate Links Via RSS In A Single Tier Network?

But we'll start with sutra he says when using a single tier, he's talking about a single-tier syndication network, is it okay to send the full-text article via RSS? Even if the article has 20 plus affiliate links? I usually post 123 of these types of articles each day. Um, I would say no, and the reason why I say no is it not because it's an SEO thing, but it's likely that your blog accounts which would be like WordPress, Tumblr, blogger, not so much blogger but Tumblr and WordPress, will likely or may very well terminate the account for too many outbound links.

Especially like affiliate links and that kind of stuff that they don't, they don't typically like that. So I wouldn't recommend that I would do a post summary. So set your RSS feed to just display the summary. That way, it's really just pushing the juice back to your post URL that's published on your blog, which is really all that matters, guys. I mean, if you're doing a bunch of outbound linking in your blog posts anyways, whether it doesn't, you don't really need to worry about posting the full text because, you know, whether they're nofollow or do follow, it doesn't even matter. What I'm saying is what you're looking for is the link back from the post on the syndication network properties back to the original post on your site. Right. And then obviously, if you're doing internal SEO like on-page SEO correctly, then you're going to have some sort of contextual link within the text of your blog post that goes up to our money, a money page, right so an actual page or something a category.

Whatever it is that you're trying to rank on your site. So it really the benefit is pushing the juice from the syndication network properties back to the post URL that's published on your blog. So I would recommend doing a summary post, you know, summary, just set the RSS feed settings to just display a summary instead of the full text. Now, that said, sometimes those can look spammy too. And sometimes you can find settings in your theme that will allow you to update the length of those RSS, like how much of the summary is shown. And so you might be able to set that and sometimes you have to actually edit the theme files in order for to, you know, to to adjust that some things will give you the option to do that, like it's, you know, an option that you can set but other times you have to actually go in and edit the theme files. So that's what I would recommend any comments?

Marco: Yeah, I would say no, and it's for SEO and it's because the whole idea behind this concept and what we do and why we send out iframes and everything that we do is to build PageRank. And the problem is, everything starts at PR one, correct? Everything on the web, it starts out at PR one. So if you have something that's revenue, or even if it's aged, it could only be a PR one. And the reason why is because you're splitting the PageRank that you're passing so low, that you can't build it up properly. So you split it, you splitting it 20 times, and what you're passing from a PR one isn't PR one, it's less than PR one. As I've said before, we've done the math we know within certain parameters, just how much PR is passed from a PR one and we know we know it's a range. So when you splitting it, that fine you're defeating the purpose of building up that PR building up that trust and authority and everything else. Not only that, having it be so spammy, it could just turn into a PR zero because of the fact that it's so spammy. And so you're not really passing anything. You're not really doing anything is not mean you could grab some traffic. From that point, you could do so much more if you're more selective with the way that you syndicate your affiliate links so that it doesn't look so spammy so that it doesn't look like it's a whole bunch of garbage. And the only intent for that is to push your affiliate links, make it more user-friendly, making it more for the person that's going to be reading it for the person to interact with that posts and with that content, and maybe share it maybe like it. Maybe visit the website, or those are all signals that you want. And I guarantee you that a spammy blog post with a whole bunch of affiliate links isn't going to accomplish what you want.

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Is It Good To Use And Embed The Original City Logo And Link The City Website Or Wikipedia City Page For A Local Service Website?

Bradley: Very good. Thank you. Mike says hello to a local service website. Do you think it's a good idea to use and embed the original city logo and also link to the city website or Wikipedia city page? I can see the power in it, but I don't think it's a good idea. Thanks. Well, Mike, that's what was pretty much standard operating procedure back in like 2012. And for a long time, you know, that was just traditional way they call it conventional wisdom when it came to I didn't, does conventional wisdom is oftentimes not very smart. It's just what people think is right. And conventional wisdom for the longest time was that you would link to always a.gov or a Wikipedia page, or, you know, excuse me, a Wikipedia page or a.gov site or a that, especially if you're doing local to that, you know, corresponding Wikipedia page or the local government website or something like that. And that was supposed to add relevancy, which isn't true. That's that hasn't been true for many, many years. Because Google doesn't care about you linking to a Wikipedia page about a particular city unless it's relevant to the content on that page. And even though you might be optimized, you know, for like a plumber and in particular city, just linking to that Wikipedia page arbitrarily with the keyword or without the keyword, whatever, just linking to that page really doesn't do much, right. It's not the algorithm is much smarter than that. Now, if you are citing something about that city, like some facts about the city or something that makes it relevant, and you want to cite the source where you gleaned that content from So for example, if you are curating content from a Wikipedia page or a.gov site about that particular city, then you want to cite the source now that adds that that's a proper way to link to it. And Google can clearly see the relationship between why and why you're linking to that. But you know, again, years ago, we used to mean just about everybody used to do it. What I always recommend is link outbound linking to relevant content that's relevant to the concept within the body of the content that you're linking to, like, in other words, that your UYY just linked to the city page or to the Wikipedia page. If the page is about plumbing services in a particular city.

It doesn't really make sense just to link to the city website unless there's a reason for it. And so, again, I've always gone back to I mean, four years since probably 2014 timeframe, I stopped doing that stopped doing what was conventional wisdom, and started linking to more relevant pages. So for example, linking to an article on bob Vila calm or do it yourself network or something like that, right, some sort of, like if it's a plumbing website, right? linking to something that's more relevant to the content of the page. And then if you want to have some sort of local relevancy in there, why not embed the map or a mind map or driving directions map from the store or the location of the business to that city or something like that, that That, to me makes a lot more sense. It's more relevant. And so that's the type of thing that I've always done as far as embedding a city logo from another website. I don't recommend doing that. Because if you don't have permission to use that, remember that that logo is likely trademarked or even if it's not trademarked, it's probably a copyright issue. Because I can tell you one thing you don't want to do when you curate content and by the way, we have a training for a full training program called Content Kingpin which will teach you all about curating and why it's very it's so powerful because it creates co-citation, it allows you to generate content much quicker, it's much more efficient, you don't have to learn. You don't have to be a content or subject matter expert. In order to be able to generate content, you just have to know how to locate it, and put it together in a logical fashion and then cite the sources properly. So I would recommend you look at that because one of the things that we learned the hard way, is you never want to curate images. Ever. Okay? Unless you there, wiki, what do they call Wiki Commons there? I don't recommend ever curating images because you will, you can end up getting copyright infringement and be sued for that. And a lot of times like, it's happened to me, it's happened to me for almost three years in a row was two years in a row where I got hit with copyright.

Basically extortion letters where they would say you've got to pay so much or we're taking you to court for copyright infringement and you'd have to pay or else they would take your ass to court, and it sucks so I learned a long time ago. Never curate images so I would really highly recommend not embedding a city logo. And don't just arbitrarily link to a city Wikipedia page or a city government website, unless there's a specific reason for it, that you clearly identify in the content that you're let you know why you're linking to it. If that makes sense. You're much better off linking to something that's more relevant. You want to comment on that, Marco?

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Marco: I agree. Because there's activity relevance, relevance, trust, and authority. Right? You're much better off linking to something that has you know, that that's updated regularly, and events page what's going on, in you know, in the city, landmark, places to see if there are if this park, just anything, it's just going a little bit further in as far as the geolocation is, yes, you're part of the city. So it stands to reason that you would think I want to link to the Wikipedia city page for this, but you can go further and make get even more relevant. And in fact, if you can get that city schedule, into a calendar of events, the way that we do in RYS Academy Reloaded, and load those ups, and that's constantly changing, and that's constantly pushing, all of that relevance, everything that's happening in that city, and mixed in with those calendar events are your events, what's happening with your business, whatever it is, whether you want to coupon special, whether you want to send them to the GMB, the map, just whatever it is, you mix in all of that with all of the other relevance and it works a whole lot better than just simply making to the city page for x reason, which there's really no reason.

Bradley: Yeah. I mean, again, that's been such old tactics that you know, if it really worked well, Google would have killed it a long time ago because it's been used forever. As I said, it's just that it was like common knowledge. Conventional wisdom is just what people did and for the longest time I would you know, I would argue why would Why do you do that? Well, because you know, it's adding relevancy I will have you tested it. Because if you test it, you'll find that it doesn't really do shit, you're much better off linking the relevant content and I like curated content for that reason because it clearly gives a reason to link out to something and it can create co-citation, which is, is pretty powerful too. So

What's The Difference Between Maps SEO And Website SEO?

Jonathan says are the map embeds the only thing MGYB sells for maps Seo? No, not by far. My furnace guy wants to rank in maps but doesn't care about his website. What is the main difference in maps SEO versus website SEO? Well, there's a lot of similarities, a lot of overlap. But with maps SEO there, you know, you can focus entirely on the Google properties, right, the Google ecosystem. So the map URL itself, I'm going to demonstrate how to get the best map URL to build links to you can do map embeds. You can do citation building. You know if he's got legit if you say it's your furnace guy, so I'm assuming is you know, HVAC guy, and he's got a real business, then it's probably registered to a real address. Even if it's a service area business, you can build citations for that. That's something I always recommend doing if you have a valid address. So there are I mean, there are a number of things that you can do, but very specifically MGYB sells, I mean, pretty much every one of our services can be applied to ranking in maps or maps SEO as you called it, right.

So for example, let me just give you a couple of examples here. This is something that you can go check out GMB.reviewsmaker.com, right. So let's just go to I'm just going to type in HVAC contractor, Culpepper, for example. Okay, so I'm going to click on KNM Heating and Air heating and air conditioning. And in fact, actually, let me just copy that name. And this is what I'm going to do. So this is how you can get the best URL to build links to if you're going to be doing link building to the map, right. So there are embeds, there's also link building, there are press releases, there's you can which you can embed a map in the press release. Plus, you can also create a contextual link or just a naked URL in the actual press release. To back to the map itself, I'm going to give you a few examples here of how you can get better results. So let's go back to Google for it first. Here's a couple of ways that you can do this. Number one, you can go into your GMB dashboard or your client's GMB dashboard. And on the Info tab, where you'll always see this one little section where it says view on maps or view on search and view on maps. You can right-click on the view on maps and copy the link address and paste it into a notepad file and then reformat it I'm going to show you the correct format. So that's one way to find it. The best URL for building links to a map, Google map right. The second way is to go type in or go search for your client's business name on Google. So in this case, I'm going to search for KNM Heating and Air Inc because that's just the example that I pulled, then I'm going to click through to the maps listing.

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And you'll see up here in the US the address bar of Chrome, I've got this long, ugly URL, right? Well, if you go to GMB dot review, make reviews maker calm, okay, and you click to decode place ID, and just paste that long maps URL in there and click the code place Id take a second, then it's going to come down and it's going to give you this maps URL right here. Okay, I'm going to copy that link address. And I'm going to paste that into a notepad file. Now, if you take a look at this URL, I'll show you and I've demonstrated this before, but I want to answer this question thoroughly for him. If we go to like, where it goes com or something like that, some sort of redirect tracer. I could paste that URL that it gives you, right? So from here, and if we take a look at this, you'll see that this has got a 302 redirect built into it. In fact, there are two of them. So that is not a good URL to use for link building. Like if you want to build links to this URL, you're not passing any PageRank or link equity essentially, through these two, three or two redirects, that stops it dead, right. So in other words, you can link to it, you somebody could click on that link, and it's going to navigate, or jump to the final target URL or the destination, which is this. But as far as passing link equity, if you're to build links to this, it's not going to pass any. So it's not a good URL to build links to which by the way, this URL right here, that the share URL, take a look at how many redirects are in this one. If we go back to where goes.

It might even there it goes. Look at that. Look, how many redirects are in there. Three 302 redirects and no matter refresh, so that's not a good URL, either this share URL, don't build links that are dumb. It does, it does no good, right? So what you want to do is you want to take that URL, which by the way, you can just take the URL from here and go to a redirect tracer, and then paste it in and then copy the final URL, or just memorize this, which is what I did. It's very simple. copy that URL, and then just change it, just rearrange it to where you change the maps right there. So maps.google.com, you would change it to www.google.com. Then forward-slash question mark. See ID equals is what the original one is. So all you want to do is move maps from before and the subdomain from maps to the right after the forward-slash, then it's question marks the ID equals and we'll take that, Copy that, paste it in. So it's just a quick change or modification of the URL. And now watch this. If we take this, we go back to a redirect tracer.

Quick, Tracy well there's no reason XC that now if we go load that URL into the address bar and click Go, you'll see once the page loads, it converts to that long URL, but it's not technically a redirect. Right. So that's the best URL to build links to is this one right here. So that's something else that you can do. Right. So like I mentioned before, you can embed a map into press releases. You can also build links directly to this map URL, right. So that's one thing you can do. RYS Drive stacks are incredibly powerful. If you provide the NAP. The name, address and phone number of the business, as well as the maps URL will build a drive stack that is hyper optimized for that specific location, right and will push a ton of power directly to the Google properties especially like you said, if he's not interested in ranking a website, you can select to push all of the juice from the drive stack back to the maps the Google properties which would be the maps GMB website, will you'll get it, you should order the, excuse me, the Google Site along with that the Google site will be part of that. So you can build all of the power back to the actual maps listing.

However, there are a couple other things I want to mention. Let's see, just just because there are a few other points here that you can add additional power to, right. So for a note, another one is the reviews. This company, in particular, has 21 reviews, I don't know how many your client has. But if we click on that review link, right, it's going to pull up here Well, that is a different URL. So up here is another URL, I would suggest using your own three one redirects creator. There are a number of of them out there that you can use that are free, some of them that are paid like a subscription base, and others that you can create three one redirects from a plugin through your through a website, which is what I, you know, I prefer to do that through my own domain or something through or through a branded domain or a domain that I'm using specifically for redirects, that kind of thing. But if you take a guy here, open up Firefox just to show you that URL right there, I would create a 301 redirect out of that URL. And what's it do? It automatically loads to these reviews. So you can push link equity into this. Well, let's not stop there. What about each one of these individual reviews? For example, if I was to click Share on that one from Alan Jackson, which sounds like looks like a lot of the users' spam, I don't know. Jackson's a country singer and Ronnie White is a Ron White isn't a comedian. But if we're to take that URL right there and paste that in, you'll see that that is a separate URL, like that's a redirect, as I just talked about, if you click the Share URL, it's going to give you a redirect. So watch what happens when we trace that one. This is for the individual review. It's still a 302 redirect. So that's not what you want to build links to not this. What you want to build links to is this, which again, if you want to make it a pretty URL, all you got to do is use a 301 redirect creator.

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As I said, there are some free ones out there, there are some ones that you can pay for a subscription basis, like a rebrand, delete rebrand.ly, for example of one, or there's another one. Or like, what I like to do is use my own domain or clients domain, and use the pretty links pro plugin to create 301 redirects. Okay? Either way, that's the URL you want to build to. And that's the same URLs, what's up here? Right, but you can build it through a 301 redirect. And look, that's an individual review within that maps listing. And if this one's got 21 reviews, that's 21 additional link targets, right? Plus this one is a link target, which is the overall reviews URL plus the maps URL itself, right, which in this version of it that I just talked about being the best version. There's more to think about photos, right? For example, this guy's only got looks like it's at four, but I'm only Well, maybe that was, let's go back into photos here. For photos, it says for photos, each one of these areas a separate URL. So my point is if you're just going to be doing map stuff for a client, what I like to do is extract all the URLs from the maps listing, set up redirects so that they're pretty and they're short, much easier to manage. And then start using those and link building campaigns, which you can also use those to be included in a drive stack as target URLs where we will build the drive stack to be targeting each one of those separate URLs. And what happens is you push juice into this listing from all different angles and every single point that you can push link equity into it. It's very, very powerful. You want to

Marco: Yeah, he's asking about maps SEO, and I'm just going to say local GMB Pro. It's what set the standard for GMB optimization every other course came after copied what we did. So if you want the Trailblazer the standard bear the one that laid it down on how it's properly done. There you go and get local GMB pro and you can learn what Bradley just talked about more in-depth, along with many other things that you could do to push the GMB the map into the three-pack, which is what your client is looking for. They don't care about the website fine. So you work entirely within the GMB ecosystem, which is what local GMB Pro is all about. So guys, if you really want to do this, right, if you want that heart into the three-pack, you go into local GMP Pro.

Bradley: That's right. And that's an in there, we talked about various other things. I'm not going to talk about specific methods here, but just so you know that again, this this this client, or this client is not my client, but this contractor, HVAC contractor is also doing GMB posts, he probably has an SEO that is working on his stuff. And take a look at that guys. Again, these are all additional link targets, right? We copy that URL and go back to the redirect tracer, which I already closed.

And once again, this is a GMB post URL, right? It's going to redirect, don't ever use the share URLs for SEO purposes. You can use it for navigation purposes. But look, how many redirects are there. So what you want to do is end up taking this URL, and using that as that could be potentially another link target. Right? So that makes sense. So if we're going to just open up that URL and see it didn't bring it up, it's probably the one prior to that this one, which is okay, because that's a meta refresh, so that, that's fine. Let's open it up there.

There, see I brought it up, it brought that post up to the very top. So the same thing goes you can take an older post and do the same thing you could share it, grab, copy the share URL. Put it in now local GMB Pro, we talk about a hell of a lot of really cool things that you can do a GMB post, I'm not going to talk about here. But I'm just saying you can actually use these posts as additional places to build links to the right. So again, this one right here, I would take this URL, copy that, that's what I would build links to and watch what happens if I load that into the browser. It's going to pull up that post at the top See, the one that I just shared. So it makes sense. So all of those are linked targets. That's why I said there's just a ton of different things that you can do to push additional power into their not just through and beds and beds are very powerful. Don't get me wrong, but there's a number of other things that you can do. So that was a good question.

Does Google Sandbox New Domains For At Least 3 Weeks Or Longer?

Gordon's up he says, Hey, guys, I don't want to sound like a broken record. But I just want to say again, your Hump Day help is very much appreciated. Well, you're welcome, Gordon. And we do appreciate that as well. If I remember correctly, you said in the past that you prefer to use a new domain instead of an aged domain to rank a local lead gen site. So you can control the name of the domain for SEO purposes and for branding purposes. That is correct. I have said that. But I was wondering if in fact Google does sandbox new domains for at least three weeks or probably longer other than losing the branding and partial keyword and domain benefit. Why is it not better to use a niche related aged domain with a clean niche related backlink profile? And if you use an aged domain would you need to to rebuild the old site pages and the old links pointing to using way back point old links point to using Wayback Machine the old things point to excuse me the way that I read that was wrong and if you use an aged domain, would you need to rebuild the old site pages that the old links point to using Wayback machine in order not to lose the link juice? Okay, so the first question is because I'm able to typically especially when I'm trying to rank for local stuff, the right which is what the maps I don't

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Is that getting a new brand new domains? Fine, because I'm not looking for the initial, the, you know, an existing link profile because it really doesn't matter. Like I mean, if if the sites built really well and everything else, then it can have an effect on the maps, there's no question. But as we were just talking about in the previous question, we can typically get results without even having a self-hosted website, if that makes sense, right? Because we can focus on specifically just the GMB properties and get results. That said, I always prefer to have a branded type of domain, one that I can build a brand around for, if especially for lead gen stuff that I could use in other locations, right, which is why I talked about if I'm going to have a website, I like to use subdomains with the city name is the subdomain so that I can build upon a particular brand.

Does that mean that you cannot that you can't start with an aged domain that has been dropped by somebody else or whatever, and build a brand around that I suppose you could? But the problem that I would see with that is that there may be some other existing content on the web that can ambiguate, right? That's a key term that can ambiguate the brand that you're trying to build or the data that you're trying to build through your new location, your new setup. Right? Now, if you're talking about strictly organic SEO, yes, there's some benefit for building through an aged domain that has a clean link profile. But having a clean link profile is kind of difficult to do or else why was I mean, a lot, I mean, you will find some domains like that, but they're few and far between. A lot of times the aged domains that have been dropped are just they either have a shitty link profile or a non-existent link profile. In other words, they might have one or two links that are actually, you know, decent links, if any at all. And so my point is, I would rather just go with something new that's branded so that I have more control over the content that's going to be published and everything else and not have to worry about any sort of invigoration not have to worry about any potential links out there.

On the web that is toxic to it, or they're going to cause any problems as I start building out the new project if that makes sense. So, I mean, there, you certainly can do that. If you want. I don't recommend it. I don't, you know, the only time I would use aged domains really is if I was building what I would call feeder sites are like PBNs, right? Because that kind of help to shortcut the process a little bit since you're not starting from scratch. But when it came to a brand for lead gen site, or for a client, I would always recommend using a brand new one. Now if you are going to build an old domain, yes, it is better to rebuild those pages. You can do that using the Wayback Machine. It'll you know you can download HTML files and upload those. There's a couple of plugins and services out there where you can subscribe to or pay for credits I believe that will actually create a file of the Wayback Machine stuff that makes it much easier I know there's some plugins I can't even think was named now there's there.

I know there are some plugins out there that will do that on a WordPress site to where you just basically, you can enter a file or upload the zip file that you get from the Wayback Machine. And it will automatically build out the old pages with the old content, you might have to do some formatting and stuff to them. But you can do that. And I would recommend doing that, or at least building some sort of page that has similar content on it doesn't have to be the exact duplicates or replication of the old pages. But if it had a good link profile, and it ever in anybody ever goes and looks at, you know, the webmasters of the sites that were linking to that, and they noticed that there was a big change in the page or just doesn't exist anymore, they may take that link down. So the reason why you would rebuild those previous pages or you know, the pages that aren't there anymore, is because you'd want the links that were built to that page to stay there. That's really the only reason where else you could just do a redirect.

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My point is, if you just did a redirect from the old URL to the homepage or to a new URL, and a webmaster says, was analyzing or looking at the site and saying, you know, from one of their pages on their site, there was a link to your, to the, to the domain that they had linked to previously. And they look at and say, well, that's not what I had linked to, I'm going to remove that, then you lose that link. And so you start to ultimately lose the power of having an aged domain with an inbound link profile anyways. And that happens unless you rebuild the pages, or have them redirected to something that's very similar so that it's still a value to the site that was originally linking to it. That all said, usually, when you're dealing with, like, especially local business type sites, it's just not worth all that trouble. You're better off and you're able to get just as quickly as just results just as quickly, excuse me, using methods that we talked about with a brand new domain. So Marco, do want to comment on that before we move on?

Marco: Yeah, absolutely. So imagine it if McDonald's had come out with McDonald's of Illinois, if Coca Cola wherever it began, it had come out with the Madison, if you have that, that that one, if you have that one that will boom, nationally or globally, you're going to have to go and redo all of the work that you've done. Yeah, of course, it's going to be worth it. But I'm the type and I know Bradley is too, that hates doing work, the same work over again. So why going and you have to do the work over again, when you can start off with a brand that doesn't necessarily have to pigeonhole itself with geolocation or geographically because you can do that with a category or a pages category. It has the same effect. You don't need it. And the Google sandbox is very real, but the way that we teach activity, relevance, trust, and authority. It trumps everything, including

The Google sandbox including proximity, including a whole bunch of other things, follow about Battle Plan to the letter, you get the services from MGYB.co the way that you're told to do it and in, in the, in the one in the sequence that we tell you to do it, then you're going to have the same if not better results than if you went and did all that work with, with an expired domain. And there's no guarantee that that expired domain would hold its metrics. When it's brought back, you're still gonna have to do the work, you still gonna have to put in the content, you got to have to redo the content, you're going to have to do a whole lot of work, when you could just go to MGYB.co and have us do it for you.

Bradley: I agree. So I said, I mean, it's just so much, so much trouble that can go into building those ads. I just, I don't think it's worth it. I really don't we can get results just as quickly with new domains. So unless you have found one that's really super powerful I just wouldn't even bother

Bradley: fit says good agent makes you part of it for you and it

Marco: will chime in. And the reason why he got some of my time is because he donated quite a bit of money to my charity and I decided to reciprocate by giving him some of my time so we had a really great call he's in Australia by the way, so it's really early in the morning for him to be on here. So thanks, Will.

How Do You Fix Duplicate Branded Syndication Networks That Were Purchased Via Fiverr?

Bradley: awesome thanks, Fitz says good day gents. Thanks for this form, ask real questions and get actionable answers I have a client who went to Fiverr and body syndication network and then worked with another marketer and bought a different network, many duplicates all branded. What should I do to fix that? Well, do you have access to those accounts is my point as if you if he bought these syndication networks and such from two different vendors, essentially. He probably has a login sheet right? Similar to you know,

We invented it or, you know. So I'm sure that the copy cat also provides a spreadsheet with all the accounts, the URLs, and the login data, what I would do is go in and I would, if I would log into the one that is the most closely branded to his brand name, you can't have duplicate, right, you can't have duplicate subdomains on WordPress or blogger or Tumblr or any of the other sites for that matter. So there has to be some sort of variation in the profile or the usernames, right. So I would take the one that is the most closely aligned with the actual brand and use that I would go in and update it. And then obviously go through and some SM style it Semantic Mastery style the syndication network. That's number one, number two for the other one that's out there. That's also similarly branded. I don't necessarily would say terminate those accounts, but I would make sure that you're not syndicating to them anymore. In fact, if you have duplicate posts, and it's not

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I'm not talking about duplicate content guys, because that's, that doesn't happen on syndication networks. But if you have the same post posted on multiple semi branded networks, then I recommend removing that content specifically because you don't, you don't want to create a footprint with this with a blog syndication network or a syndication network where you're syndicating website content, you can do it it's fine with with YouTube, but with a blog now, where you know, with money site content, I don't recommend that. So but that doesn't mean you have to like go in and actually terminate those accounts, but I would manually go in and delete the existing content, and maybe just put up some kind of shitty content that might link to the other web to do to Dotto profiles. You know, just like one post on each one of the syndication network properties from the network that you're not going to use right remove the IFTTT triggers, remove any content that's been posted to both syndication networks, and then might just put some kind of short little article that's relevant on each one of those other properties and maybe point to the profile URL on the the one that you're going to keep right the network properties that you're going to keep, that's something I would do. And I would just leave it alone after that, and just continually update for the new or the syndication network that you decided to keep. If they're both done very poorly, and you don't want to go through which I don't recommend, you know, I don't blame me, if you don't want to go through and actually update everything manually, then I would get access to all the accounts that you can go in and do what I just said to both sets of networks and by a well done Semantic Mastery stout network from MGYB. Right, and then maybe use those two other existing networks as a YouTube network or, you know, it could be possibly used for maybe a separate Twitter network or something like that.

Or you could do what I just said and just use them as kind of like a one-time link builder to your new network properties. If that makes sense. But I wouldn't link directly back to the money site with those, you know, does that make sense? That's what I would do. Because again, I totally understand it. By the way, if this guy bought his own syndication network at Fiverr, then he worked with another marketer. He's probably one of those guys is going to micromanage you fits just so you're aware of that if you have a business owner or client that has tried to do their own SEO work, and they've also hired somebody else to do something that they already attempted on their own. It's probably going to they're probably going to micromanage you as well. Just keep that in mind. Okay, I'm going to keep moving. That's all right.

Is There A Risk Of Google Putting Home Address On The Web?

JACK says maps question please important client does professional services over the phone from home office don't want home address under Google's control, used paid use paid for Regis office locations in past but Google close them down? In your opinion, is there any risk of Google putting home address out there on the web as they don't want their crazy client showing up at home. Are there any red flags to look out for in this plan? Thank you know not for if you're going to do a Google My Business profile, no, you don't have to worry about, you know, you need an address when you register in order for them to send the verification card. But it doesn't publish the listing until you enter the verification code. So when you enter the verification code that you get in the postcard, then you immediately especially if it's a service area business, which has to be professional services over the phone from home office. So yeah, I mean, you know, I would set that as a service area business, which means you go in and clear the physical address. Once you verify it, you go in into the Info tab and click on the location setting and then there's a little link in their text link that says clear address and you click that and it'll clear it and then save it so that it updates and you want to put your service areas in and then save it, Natalie, remove the address from being shown on maps. That's absolutely

You Google is not going to publish that anywhere. The problem is if you want to build citations to help the maps listing rank, then a lot of the citation directories are going to require a physical address, like an actual street address. Some don't, though, more more and more actually allowing service area businesses to add their data without a street address. But there's still a ton of them out there to do required, so just keep that in mind. Okay.

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But I wouldn't worry about it not Google. Google's not going to leak that at least I've never seen that. If you if you put it on, like Yelp or something like that word requires a street adjusting. Yeah, a lot of time. I mean, it'll show but just don't build citations on directories that require the street address if that's the case. Scott says, Bradley, if you can fly to Haley, I'd have I'll drive you to Denver. No, thanks. I've already got my ticket going flying directly to Denver, but thank you, Scott. I appreciate that.

How Do You Retain The Ranking Position Of A GMB Page Into 3-Pack Using Semantic Mastery Products?

Okay, I still need Hi, we only got about seven minutes left guys. He says I still need help for clients GMB ranking, it's already it already has RYS Drive stack and G site built by SM a few years ago, I'm ordering a syndication network and we'll add link building, then embed maps and link build would appreciate your suggestion to get just this back into the three-pack. That's kind of a bit of a loaded question because I don't know. Like, honestly, you should have had a syndication network, even really before the G site. And drive stack, that doesn't mean that, you know, you can't add that now you certainly can. But what I would recommend also doing is manually going back into your drive stack once your syndication network has been built and, you know, start including those links in the drive stack, link building to all of them. What are some press releases that always help? You can do a map embeds now with press releases and a lot of other things. So I would recommend that you know, make sure that your link, go go buy local GMB Pro, which is what we just talked about earlier, because you can actually do really good results, just doing stuff within the Google ecosystem includes posting and you know, a lot of the stuff that we talked about on local GMB Pro.

So that's a question that you could get a hell of a lot more help with if you joined the mastermind. Or if you posted that, like more detail as to exactly what it is that you've got done. And where so that we can help fill in the gaps. Just get, you know, if you don't have the Battle Plan, follow the Battle Plan. If you've got an RYS drive stack and a G site that was built a few years ago, but you never had a syndication network, it's obvious that you didn't, you either didn't have the Battle Plan or you didn't follow the plan that we laid out. So I recommend picking that up. If you don't already have the Battle Plan. And just following that step by step, any of the pieces that are currently missing, add those pieces, right, and then just kind of follow each one of those processes. And that's going to help you to get the results that you need. I'm not saying that that's going to do it. You know, that's the start. That's always the foundation. If you need additional help with that though, that's where you would you know, like I said, join the mastermind and get local GMB Pro. Once you have the foundation complete, does that make sense? Any comment on that guys?

Marco: Yeah, definitely the Battle Plan, Local GMB Pro is what's going to create the activity that he's going to need, right? Because its activity relevance, trust and authority, and local GMB Pro is totally an activity base.

Does Having A Single Link From A Press Release To A Deep Page Is Better Than Having Multiple Press Release Links?

Okay, well says going back to a previous question about PageRank. Does that mean that if you have a single link from a press release to a deep page is better than having multiple links from the press release just to get better-focused SEO just your landing page? Yes, that is true. Well, you know you're, you get more juice through one link, one outbound link in a press release to whatever you know, you're trying to push juice to then if you have three outbound links, right. If you have three outback bound links, you're splitting the link equity three ways that make sense. So if you want to push all of the link equity for through one link to like you said a deep page, or like a blog post that might have an internal link to the page on your site that you're trying to rank or something like that. Yeah, that's again, that's link sculpting. So,

Is It Okay To Use Spun Content For YouTube Descriptions?

Austin Don says, I've been doing we buy house city, we buy houses, city videos, is it alright to use spun content for YouTube descriptions? To write individual descriptions is very time-consuming. Thanks. Yeah, you know, Uhm Austin Don, if you're in the Austin, Texas market, you probably have other people competing. So having good descriptions is helpful for YouTube SEO. But I don't spend a lot of time on YouTube descriptions anymore. years ago, it was more important in my opinion. Now it's more about having you know, the primary SEO factors of a YouTube video optimized like the title the tags, having the keyword, like as probably the first thing in the video description. I like having NAP data-name, address, phone number, primary URL, such as website, Google Maps URL, the URL, that version that I just shared this one right here, linking to your top tier one asset branded or entity assets, as we talked about. So linking to a Facebook page if you're doing Facebook stuff, you know any business directories if you're using press releases, the organization page, anything like that, I like to put all of that in the video description now, but I usually don't really flesh out a whole lot of content, written text content for the video description. It's more about a call to action, right and enlisting the NAP data and relevant links that are entered to kind of reinforce the entity. And then it's about traditional SEO signals, embeds and or backlinks and engagement signals.

I'm telling you that's the secret sauce is the engagement signals which you can by using YouTube ads incredibly inexpensive, and for I'm telling you even I've got campaigns running right now for the local video production company that I've been doing SEO for like five or six years that I have 40 cents per day is my budget. So I'm spending less than $15 a month it comes out to be like $12 a month that I'm spending to constantly feed that video on a daily basis with relevant views from a very specific geographic area because I set my location targeting from an audience that is relevant to the video itself. And it helps to keep those videos ranked. And we're talking some of these videos have been ranked for years and I haven't done a damn bit of SEO work since the moment I uploaded it to my channel. And it's syndicated across my networks. All I've done is kept the ad campaigns going because it's constantly the engagement signals that are coming in that are helping it to rank. So that's what I would recommend is that you know don't spend a shit ton of time optimizing the text. Just optimize the key the titles, the tags, put a relevant call to action, link out to your primary tier one entity assets, NAP included.

And then make sure that you do your traditional SEO stuff use playlist, the YouTube Silo Academy method embeds and or backlinks. But at the same time make sure that you set up a YouTube ad campaign for each one of those videos. Even if you just did you know, as I said, I've got campaigns running at 40 cents a day. That comes out to be like $12 a month and it works like wonders. Okay.

We gotta go guys. It's at five o'clock. Any comments before I wrap it up, guys? Sorry about any questions we didn't get to. Know. I would say get in where you fit in. That's it. definitely time to pack up head out for POFU Live. Live, baby. See you guys. I'll see you, Adam, tomorrow. Sounds good. Have a good one everyone. See you

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Which DFY SEO Services Would You Recommend To Rank A Local Real Estate Lead Gen Site Faster?

By April

 

In episode 253 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what DFY SEO service would the team recommend to rank a local real estate lead gen site faster.

The exact question was:

Which of your DFY services would you recommend for the following scenarios to rank fast? 1. Local Lead Gen for an agent working with a certain radius (Rank for main KW and sub domains for each city)

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Do You Have A New Strategy In Verifying GMB Pages?

By April

In episode 253 of our weekly Hump Day Hangouts, one participant asked if Marco has a new strategy in verifying GMB pages.

The exact question was:

Marco, when you are testing a new strategy how do you verify it works? How do you ensure it is because of that new strategy? And how do you track results these days with Google showing everyone individualized search answers.

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How Do You Rank A Client Site In A Third City?

By April

 

In Hump Day Hangouts episode 252, one participant asked how to rank a client site to a third city.

The exact question was:

I have a client that I have ranking in two cities but the third is getting tough. should I throw links, a stack, press release or something else at it

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Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

By April

In episode 252 of our weekly Hump Day Hangouts, one viewer asked if one should use a switchbox domain or the money site when it comes to using drive stacks to rank in a competitive niche.

The exact question was:

Really enjoy the hangouts, in regards to Drive Stacks should a switchbox domain be used or should the money site be used? Reasons being 1. To stay under the radar with Google & competitors so as not to leave any footprints. I'm in a pretty competitive niche (i.e Legal) and don't want the competition to know which strategies I'm using to rank.

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How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

By April

 

In episode 252 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to track the results of ranking a GMB page using the MGYB DFY services.

The exact question was:

Hey guys, I'm a first timer and my questions is regarding the best course of action to rank GMB pages using your DFY services. Citations are being built as we speak and Im thinking about your RYS Drive Stacks but Im not sure which one to go for. if thats a good idea would the smaller package suffice to start and how can I prove to my client that its working? in other words how can I track it?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 256

By April

Click on the video above to watch Episode 256 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Everybody, welcome to Hump Day Hangouts. This is episode number 256. Today is the second of October 2019 is the first Hump Day hangouts for October. And we have got some good stuff to go over today. I just wanted to do a quick announcement. And we're going to say hi to everybody. let you guys know about some upcoming cool stuff, and then dive into the question. So if you're watching and haven't asked your question yet, please do. If you're watching on YouTube, make sure you head over to semanticmastery.com/hdquestions and ask your questions there. That's where we're actually monitoring for questions. But other than that, just want to say, first of all, thanks for being here. This is your first time watching. Whether you're watching live or catching the replay, you are in the right place. So thanks for joining us, just remember to always go to semanticmastery.com/hdquestions, and that's where you want to pop your questions on and get them answered. Whether it's live or as a replay. So real quick, I'm going to go around the board here and we're going to say hello to everybody. Bradley, how's it going?

Bradley: Good man, happy to be here. Excited. I got my POFU Live shirt on. I was actually working on my presentation today, I spent the better part of most of today working on it. So I'm kind of excited to now

Adam: wait a second that says 2019 to POFU Live 2019 already happened

Bradley: No. But it's going to next week.

Adam: Outstanding. Yeah. October 11. To 13th. So you've been? Yeah, you're working on your presentation today. What I think you've talked about a little bit, right?

Bradley: Yeah. I'll on when I grabbed the screen to start questions, I'll just do a quick teaser of it. But it's about holistic marketing, in which holistic marketing is an actual thing. And I didn't realize that until I started to create my presentation. I mean, I'd heard the term before, which I understand what holistic means, right? It means like an all-encompassing, like, from all angles type thing. And so when I started to develop my presentation for what I have determined what holistic marketing is, and what I've been able to see by combining both offline and online and different types of marketing methods, and it creates an overall better digital presence. And its branding, essentially, the way that I think a bit holistic marketing is about building a brand and brand recognition, brand awareness, that kind of thing. And so anyways, when I started my presentation, I actually did a quick search for holistic marketing, and Damn, if that's not an actual valid, like regular, like a term that's been defined several different ways. But I found a specific definition that aligns with my opinion of what his holistic marketing is. And so I actually included that in my presentation. But yeah, it's, it's just very, very powerful strategy that I've been able to, I've been fortunate enough to witness with my own business over the last several months, my real estate business, and I kind of just stumbled across this from, you know, developing that we're building that business and starting with an offline marketing approach instead of online. And it really likes opened my eyes to the power of using a combination of all different types of marketing methods. Instead, just focusing on digital, which, that's all I've done for the last 10 years, essentially. So and it was interesting because I started to implement that, you know, I wanted to see if it could be as powerful for some of my clients as it was for me. So I pitched to one now three of my clients on it. And I've got three clients signed up for several additional marketing services beyond digital marketing, and seeing incredible, consistent results with them as well. And so that's part of what I'm going to be teaching about at POFU Live next week.

Adam: Awesome. Alright, next on the screen here, for me, at least is Chris. How's it going? Man?

Chris: Good. I just realized it's one week Damn. Yeah. only want to be. Yeah. Like, look forward to seeing everybody there then. Can't wait. Where is kind of like all that the moment we are heading into autumn here, and a slight storm brewing outside at the moment?

Adam: So I'm actually looking at Denver right now. But while I do that, Hernan.

Hernan: It's always really good. I'm really excited about the live excited to have the meeting with you guys next week, as well. And the week after that, we always come up with good stuff coming up for Semantic Mastery. So excited for the event, a lot of good stuff, but also to meet you guys. So happy to be here.

Adam: Good deal. All right. Last but not least, Marco, how you doing today?

Marco: I'm always good, man.

Adam: How's the weather down there?

Marco: It's always good.

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Bradley: And he's back. It's always good.

Marco: I'm back. I'm energized. And but I'm still trying to catch up on last week, being away for a week and all that good. In that sense, right? It was great. I tuned out, turned off the cell phone, left the laptop at home. So I was just I enjoyed the sun, the beach, the pool, the food. The surroundings were in the middle of the jungle, it was just a great, great way to unplug and just enjoy. Why get on the path to POFU if you can't stop once in a while and enjoy it and enjoy the fruits of your labor you have to do that. Have to do that it gets you re-energized. It gets you thinking sometimes differently, come up with all kinds of ideas. So it was fun. And now it's time to get back. Back to the grind.

Adam: Good deal, man. Well, this is good. I'm going to call a quick audible here. We're going to take 30 seconds. I just want to go around real quick. Everyone wants to say something. What do you do outside of you know whether it's consulting, Semantic Mastery? What is something like what are you doing this all for? I know Bradley talks about his but Bradley I'm skipping around real quick, what do you do for fun outside of this stuff?

Bradley: Well, when I don't have I get my daughter every other weekend. And so when I have her I spend time with her and right now it's all about softball because she's in like a million softball teams. And anyway, it's crazy. But outside of that, I enjoy riding ATVs. So I've got several machines and I enjoy working on them when I'm not riding and we go I go on camping trips with like ATV riding trips where we go camping for the weekend with a group of guys and or a group of people really this women involved too. But yeah, it's a lot of fun. It's a that's my escape, you know, and so I don't take them off the week vacations very, very. It's very rare that I take a week vacation, but I do often take weekend vacations. So

Adam: Nice. Chris, How about yourself?

Bradley: He's muted.

Adam: All right, we'll come back to Chris or not about yourself, man. What do you do? It's all good. Sorry. All right, Chris.

Chris: Yeah, for me surfing, snowboarding, hiking, hitting the gym, droning if there's like, well better, especially from out in talent and stuff. And definitely not worrying about the latest Google update likely seen a couple posts this week.

Adam: Fair enough, man. Hernan about yourself. We are technically challenged today. Alright, skipping you, Marco. What about you? I think you kind of talked about it. But what's something you like doing outside of this?

Marco: Well, you know, I have a 10-year-old, soon to be 11, a seven-year-old soon to be eight and an 11 month old, soon to be one. All their birthdays are in second week of October. Right? So I got that coming up. But outside of that I'm with my family, man. I'm with it. You know, when you have kids that young, you do nothing without them. And I mean, it's literally, there's hardly anything that you can do. Because we don't like babysitters. We don't like any of that stuff. So we take care of our children. That's one of the reasons why I love working from home because I'm available to do whatever is needed. But yeah, I mean, and I'm loving being a dad. I mean, I've always since my first daughter was born almost 11 years ago. I love being a dad and I love my family. And it's have a great time with them.

Adam: Nice, nice. Well, I think everyone's heard my a few times. But I love trail running. That's my thing. Love it. Love it. Love it. So try to get there as much as I can and get out hiking trail run and whatnot. So , Hernan, how about you? Are you there yet? Are you still muted? Still muted. All right, well, we're moving on. So just wanted to give everybody a little glimpse like this is some of the stuff why we do what we do, right? It's not all about work, you got it. also enjoy it, you can't take can't take money with you when you leave. So you might as well enjoy what you're doing and take some time for yourself and your family and what you love doing.

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So real quick wanted to say first of all, like I said, when we started, if you're new to Semantic Mastery, that's awesome. Thanks for watching us, you're in the right places in place you should come every week, you got questions, we don't know the answer, we will certainly point you in the right direction. But between all of us, we generally can at least get you started down the right path and hopefully give you the answers you need. Whether it's you know, to improve your rankings, whether it's to get better results, get some clients, whatever may be. But the next step, if you want, we get our step by step processes for everything from dealing with new websites, age domains, YouTube channels, whatever it is, then I was just to pick up the Battle Plan. If you live with us, you can pick that up on the link to the side or you just go to battle plan dot Semantic Mastery.com and if you're already there, you already got some clients, you're already looking, you know, at building that recurring income and looking to grow and form that network with other people who are doing the same thing, then, you know, the place you want to do that is in an experienced community with fast access to real world info, and that would be the Semantic Mastery Mastermind and go check that out at mastermind.semanticmastery.com. And no matter where you're at, you know, we got started telling people how, you know, here's how we do a lot of what we do. Here's how we build what we build. And eventually, you know, people came to us said, Hey, can you do this for us? We're like, Oh, yeah, of course, like, Well, that makes sense. That's what we're doing. We're hiring VA to do the stuff we teach. And that's where mygb.co came from. And it's expanded from there. But if you want to save time, and you know, either for your own projects or your clients projects go over there you can get syndication networks are always drive stacks, press releases, Link packages, embeds lots of cool stuff rolling out over there. And last but not least, subscribe on the YouTube channel. If you are checking this up on YouTube, just hit the subscribe button. Stay up to date with the weekly Hump Day hangouts as well as other videos that we post. With that said, I know Bradley, you were going to talk real quick I think about your you're talking POFU Live. And then what anything else we need to cover before we hop in?

Bradley: No, let's get right into questions. Alright, so I'll go ahead and grab the screen. You guys confirm that you're seeing my screen?

Adam: Got it?

Bradley: Okay, so yeah, so holistic marketing for branding and business growth is what I'm going to be talking about. And this is the definition that I found that I think most closely aligns with what my interpretation of holistic marketing as or what my opinion of it it is. So Philip Kotler Kotler, I think a marketing professor at the Kellogg School of Management at Northwestern University defines holistic marketing as Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters with marketing, and that a broad integrated perspective is necessary to attain the best solution. So my interpretation of that is holistic marketing is combining multiple channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for company, thus increasing market share across the board. And the result is that a brand is sought by prospects. And I've seen that firsthand now with my own business, as well as three clients of mine that I've started to implement holistic marketing approach to their businesses. So that's really what I'm going to be talking about, and going into more detail about. Specific methods and resources and showing some results of examples for the businesses that have applied this to and why I think this is really the best way to go forward. With marketing as opposed to always just focusing on digital marketing, which is what I've done for years, I see that there's a real benefit to building brand awareness, more so now than I think ever before.

So that was it. With that, let's get into questions. If you guys have any questions, please post them, we've only got a few so far, a couple of them are in depth. So we're going to get right into those.

How Can You Make An Individual Home Listings Appear Higher In The SERPs For A Client Website?

Looks like the first one is Mohammed. Mohammed, looks like he's here too. He says, Hey, guys, a real estate client asked me I previously previewed this question earlier, Mohammed and I have a pretty good idea of a few things that you can do for this. So I'll finish reading. He says, Hey, guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently, in his city, it's popular for people to search for a home by its address like 123 Main Street. The idea is that his page for 123 Main Street would appear on top of rivals brokerages, even though they're the same home. What could I do to make this clients own listing pages rank higher for a specific address? Well, there's two things that I would recommend and and I'd like to get some other people's opinions as well. But the first one isn't necessarily well, neither one of the ones that I'm going to suggest are actually ranking the the website itself hire, but you can drive traffic back to the website, you can also make sure that your client is getting the lead, right, which would be the realtor, I guess. Number one would be YouTube videos. The last time I tried this for real real estate listings, it worked really, really well as if you could do some sort of YouTube video to drive traffic back to the listing that you want the listing page on your clients website, because they typically rank very, very well, that said, it's a Google property, right? So why not embed your clients page in a Google Site page, right. So you could have like, for example, if you're doing a drive stack for your client, which I'm sure Mohammed you have, you already have a G site for that drive stack for that client is branded after that client. So why not create separate pages, and then embed, just iframe your clients web page into that page, right, and optimize that g site page for it, because it's a Google site, it will likely rank very, very quickly. Remember, you can do some nasty stuff to it, to help it to rank. So that would be my two, kind of little tricks to help you get better results very, very quickly. What would you guys say? Anybody want to comment?

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Marco: I totally agree with that up a YouTube video is perfect, and it drives traffic. The video itself can also I mean, do what we recommend, which is running ads, to that video, right targeted ads to get that kick in, if he can run it to the embed page which has the video on it. And then he's going to power up the the page on the Gsite, which will then benefit everything we this is something that most people don't understand that that's the power of that GSite plus drive stack, it's not just good for pushing power. Elsewhere it everything that happens on that page. It's a Google property. And so it regardless of what anybody says, our test show time and again, that they get special treatment for whatever it is we don't care the reason, right. And we don't care if it's a result of something else that's happening, we don't care, we just know that it happens. And so benefit, just benefit from that drive stack and Gsite, and then you can push that benefit elsewhere, or take the power from YouTube added to that GSite and push that elsewhere. There's so many, there's so many ways, and I keep talking about this like in RYS when people ask me for advice, that the possibilities that when you start thinking this way, and stalking an iframe and running that type of of, of project is that the possibilities become endless on how much power you can actually push to this and since nobody else is doing it. me think about it, the competition becomes nothing, simply because they don't do what you're capable of doing.

Bradley: Agreed. Great. Adam, you had unmuted yourself? Are you going to comment?

Adam: Yeah, pretty much the same thing, I really liked the idea of using the YouTube video, obviously, for the ease, just getting some videos either made or, you know, cranking out a few. And then I really liked Marcos idea, adding on to that about running some targeted geo traffic to that. So yeah, just really like those ideas.

Bradley: Yeah, and think about that, if you have a YouTube video, not only can you rank that, but you can embed that in the G site page as well, maybe below your iframe listing page, right, and then run ads to it. And that'll help that g page to rank as well because it's going to be getting targeted traffic. And remember, you can buy targeted traffic mom and from YouTube from Google ads, because you can use geo targeting. So you get very specific geo targeted IP click like click from IPs that are geo targeted or within a specific geographic range. Plus, you can buy and I know for sure, because I'm doing real estate stuff. Now you can buy in market audience targeting for people that are looking to purchase a house. So looking for residential housing for sale, right. So again, you can buy incredibly targeted traffic, which is going to help it to rank and not only that, but remember you'll be pushing traffic to relevant traffic from people that may be genuinely interested in that too. So you could very well generate leads from that traffic not just as an SEO tactic. That makes sense. So it was a good question though.

What Is The Best Way Of Gaining Control With A GMB Page That Is Being Managed By An Ex-Parter With Embezzlement Issues?

Okay, Jenny has up says it's been a while, have been swamped. Applying the knowledge from your incredible money producing courses. Thanks. got time for a bit of quick advice. We sure do. You know, we do. He says got a new client whose GMB is controlled by an ex-partner with him. They've parted ways embezzlement charges. What In your opinion, in your opinion, would be the best way to get control over their Jambi? contacting your ex-partner is not an option, it does not have much value at this time, just three to four positive reviews with one negative that the ex partner left? Is there a way to just cancel it and start fresh and the negative effect from that they have moved into a different unit the same building and kept the same number. Thank you. Thank you in advance, Jenny.

Yeah, I've experienced something similar to this. And on several occasions, I've been contacted GMB support, Google My Business support. Because if you contact them and explain what the situation is, and you can do it via email, typically, I you know you can do I prefer to do it over the phone. And what they'll do is they'll kind of guide you through what needs to be done, they may tell you that you need to send them an email with it kind of explained. What happens is if you contact EMP support and tell them like you know, there was a partner, or an ex-employee, whatever the case is that had originally originally created the Google claim to the Google My Business profile, and they're no longer with the company, and we need to get access to it, then what they'll do is they'll require verification. And the way that they the way that I've had it done on multiple occasions, like I said, is where they'll require verification by postcard or excuse me not postcard, sending them scanning or taking photos and sending support or scanning in documents that show the business receiving mail at that new address at the new location. In other words, like a utility bill, for example, a phone bill, a gas bill, electric bill, anything like that anything at all, that shows that, you know, it's official, you know, some sort of bill to that billing address addressed to that company at that new billing address. So that way, and it and it usually within 24 hours after producing those documents, you'll get the GMB reassigned to the new account, whatever account it is that you, you know, designate. So that's what I would do. I've done that multiple cases. In fact, for local GMB Pro, the very first when I was doing a case study for a taxi company in Charlottesville, Virginia, and that's how I had to start that whole process with them because it was the same thing. He had an ex-partner that it was the exact same situation yet an ex-partner that originated the GMB there was an optimized it was claimed but it was on optimized and we had no way of accessing it and no way of getting in contact with the ex-partner. So I had to go through that exact same process that I'm talking about. And within I mean, it took like a total of three days. But it was within 24 hours of sending in scanned copies or photocopies you know photographed copies of his he I think he sent his business license and because it was addressed from the county directly to the new address, and they they actually transferred it into the Gmail address that I had set up specifically to take ownership of it. So that's all you really have to do, it's really not that difficult.

The reason I say that you should probably do that is because if there has ever been any sort of citation work done, like external stuff done, and he mentions essentially, then it's better to just claim or reassign the existing listing than it is to try to cancel that or market permanently closed and and create a new one because that will cause invigoration. So you'll have, it'll be harder to get results as quickly if you try to permanent like Mark one is permanently closed and then open another one was that's pretty much the same brand name. You said it's the same building just a different unit number of the same phone number that's going to cause ambiguation. So you're much better off claim or getting that one reassigned. And then doing a you know from there, you can do some citation cleanup stuff if needed. Okay, anybody wants to comment on that? Or not?

Can You Change The Website URL On A GMB Listing Without Changing That Info In All Citations And Affecting Current Rankings?

Gordon's up next he says, Hey, guys, thank you very much again for the great help you provide everyone on hump days. You're welcome, Gordon. I know that NAP info and GMB listing has to be the exact same as it is on the other directory sites, etc. But does the website URL fall under the same umbrella as the NAP and other words? So he's talking about the name, address phone number guys? In other words, can you change the website URL for business on a GMB listing without making the same change on all citations? And have the change negatively affect the GMB ranking? Technically, yes, because URL is also part of the I know it's not you know, it's NAP. We talked about the name, address, phone number, but a URL is part of that. It's like the fourth data point. However, that said, there's a lot of directories that you don't actually show the URL, right? They or it's just named, address phone number. So it's in my opinion, it's less important. It's, it's still good to try to keep your data consistent in all cases, but I can tell you for certain that I have used a different domain that had redirects before, experience a little to no negative effect from that, if that makes sense. Excuse me. So I think the name, address and phone number part of those is always more important. But yeah, I mean, to be clear, I'm not I'm not, I can't guarantee you that if you change the URL, it's not going to create an issue, I'm assuming you don't the either the URL expired, or you're trying to use a different URL to protect yourself or for tracking purposes. I mean, I'm just making those assumptions. But you know, if you still have access to the existing URL or the original URL, then set up a redirect to the new URL. That's what I'm saying. Like, I've changed the URL, because we've changed domains for an existing client, right? For example, I've got a preschool client, that we change the domain entirely for them. And he had two locations that were in existence, they had a hand, you know, handful of citations already done a couple dozen or whatever, for each location. But when he hired me, I suggested that we do a domain change and set up the individual locations on subdomains. So what we did was we kept the original domains for each one of the separate locations because they each had their own domain, it was over optimized anyways, we kept the original domains, and we just redirected those to each appropriate subdomain for that for the new domain with the location-specific subdomains. And we didn't have to go clean up all the existing citations, because that's the only thing that changed was the domain, all the other information stayed the same. And since we had done a redirect, it didn't cause any negative issue. In fact, I was able to rank it, those are the two, the two, that was one of the clients that I was applying the local PR pro method to when I was testing or developing that method. And we were able to rank both of those locations very, very quickly using primarily just press releases. And, and it didn't have any effect, having the original domain redirected to the new domain didn't cause any new negative NAP effect. But that's what I would suggest. If you have access to it. If you don't, and you can't redirect it, then you may have to go out doing a citation clean up job, I'd go ahead and just pull the trigger, you're going to have to do it anyways. And see what happens. If it causes a negative effect, then I would immediately hire Loganix to do a citation cleanup service. If there's you know, more than a couple of dozen citations. Loganix is the best service I know of for that. Does anybody want to comment on that? Go. Okay, can you guys be quiet today? Marco, anything you want to add to that?

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Marco: No? That was good. So, okay. I don't feel there's any comment.

Clarifcations On The Time Frame And Frequency Of Using MGYB Web 2.0 Links And Embeds

All right. So Katie's up, he says, Hey, guys, I'm trying to incorporate MGYB. This is a good question. We need to get Rob on these sometimes. Does that guys I'm trying to incorporate MGYB services into my client budget proposals but need some clarity to move forward? How long does it generally take for a blaster MGYB web two links to fall out of the index? What is the minimum purchase frequency for them to be safe and effective? Would it be okay to use one net natural link package every two to three months on an age site with moderately high competition? Okay, so I'm going to kind of answer that. As all one question. I don't know how often they fall out of the index because I don't go check them that often. In fact, I never checked them at all. Once I order a link building package, it will send it to indexing and I just and that's it. I forget about it. I don't go check on him. So what I recommend what you said one night, your package every two to three months on a foreign foreign age site, would that be beneficial? Or would that work? And that I would say yes. Again, I'm anxious to hear Marco's opinion on this as well. But I would say yes because that's about what I do is about every three months or so. And it depends if it's if it's something more competitive or needs additional push, I might do it more frequently, like once every other month, but typically it's about once every three months. And what I'll do it, and I know that part of your next question is about embeds the same thing doing embed gigs. So I'll do an embed gig on like an @ID page or entity loop page is another way to call it or the G site or the Google Maps your GMB map if it's for local business, or a combination of all three of those, right, you can order one embed gig and include all three of those as embeds in that one gig. And then supplement that with the link building package to the embed pages. In other words, the pages that get created and embed gig, then you link build to that. So that'd be one month, right, then maybe then the next month of the link building package to the drive stacks or you know that and like all the URLs in the drive stack, as well as the G site, or the @ID page or the GMB business site, for example, that business site, and then just cycle through that right. Same thing with you know, all of the entity properties that you have like, and we talked about this with what we call entity stacking, taking all those tier-one assets that are high authority type sites that you can build links directly to and use those. So you just kind of cycle through this stuff, if that makes sense. So like, again, not money site, we don't ever build links directly the money site, but we'll do like an embed package with link,s one month, the next month, I'll do the drive stack and G site the next month with links to that the next month, I might do some of the other ends to top-level entity assets and @ID page, for example, or loop entity loop page, press advantage, organization page, that kind of stuff. And then the third month, or excuse me the fourth month, I would cycle back to embeds, if that makes sense. So I just get it into a schedule rotating schedule. And I include the cost of that plus my markup into my monthly retainer fee that I quote, a client on so that I have that money available every single month to continue pushing the assets if that makes sense. So that's what I do.

Marco: I'm going to say, and let me just make sure I have this right. And I'm going to say no, it would not be okay. To use a Nitro or any kinda link package to an aged or other type of money site doesn't matter. We don't do that. That's right. We don't we won't do that. I know Daddea, I won't do that we will we do not link build directly to the money site. That's why we set up the SEO shield. It has a double purpose, it has the purpose of protecting the G site plus drive stack protects you so that we don't worry about Google updates one and two, it actually exponentially it's the power that you're pushing into that drive stack and Gsite. So now, we're not going to do that. Now you can do it as Bradley recommended. And as I'm recommending, which is link built into the Gsite, incorporate everything that you have all of your URLs into the drive stack G site, press releases tier one and everything else that you have, grab all that and link bill to all of that. And yes, it should be done on a monthly basis. And not it's not going to look unnatural. Because the way that it's indexed, it's submitted several times during the month, or however long it takes to get to the percentage of indexing that Dadea is usually looking for, which is 60% or more, let's say over 50%. Once that's achieved, it's not necessary to keep indexing right over and over again, although it can be done. But as Bradley says, If you continue your link building, and if you can continue tearing your link building, it's not going to matter how many links fall off the index, because you're going to constantly be getting new ones going to be getting tiered link building, it's all going to be powered up through that g site so that you get even more benefit. But once again, just just to be perfectly clear about this, we will not do any link building into any money site.

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Bradley: Right there. So these are essentially what you can link below directly to because these are all tier-one assets. That make sense. So we talked about syndication, network URLs, press releases, plus the organization page, drive stack plus the G site, including inner page URLs, it doesn't have to just be the homepage, if that makes sense. Individual drive stack folders and files, the @ID or entity loop page. Right, the GMB map citations, top level citations, you can build links to embeds and link building to embeds. These are all things that you can build links to. And so that's why I said you've got plenty of opportunities here to put it through kind of a rotating schedule to where and that's what you know, you can you can take, if you were to separate each one of these components out, you can do it that way, then this would give you what 1234566 plus and embed and link building gig. So this would be six or seven months worth of link building activities that could be done. And then you would just repeat that. So every one of them would get hit twice per year. But the idea is you're constantly powering up all your tier one assets, so that you're not targeting anyone specific thing over and over and over again, right? Because that looks odd. Instead, now you're powering up the whole entity and all of the tier one entity assets, and you're doing it on a consistent basis. So it's much more powerful that way, in my opinion, you're hitting it from, you know, from multiple angles. Okay. So hopefully that was helpful.

Do You Have Clients Who Are Using Their Own Hosting Service?

Okay, so the next question is from Scott, what's up, Scotty says, Are any of your clients self-hosting my self-hosting, I mean, their website is hosted on their server, not a hosting service. I have a prospective client who says he has been self hosting for 15 years. However, when I do a test on who is hosting this, the result? Who is hosting this, the result says it is hosted by logics and gives domain control locations. So name servers with x x and y is substitutes for real numbers. My prospect is positive the hosting is on his server because he's not paying for hosting services. This is way out of my skill set. Any help is appreciated. Um, I'm not a server guy. Chris and Marco would be better at that for me than me. I can assume domain control is just a name server type of service, though. And so I think it could be hosted on his own service and be using a name server or DNS service for that. But I'm not 100% Sure. Marco, Can you shed some light on this?

Hernan: Self-hosting now that's kind of old school. Kind of cool. I wanted to work really? Cool. I wonder what you'll do that we're paying like 10 bucks a month or 15 bucks a month for hosting? I don't know. I don't know. I'm not an expert, either. It's just funny. Funny.

Marco: Yeah. I'm curious too because it's a lot of work to keep a server up, especially security. And not only that, I mean, I know that here, I have to go through the ISP. And make sure that my bandwidth, it can support the the server especially if I'm planning to get a whole bunch of traffic, which when I do test, bots go crazy. So I need that kind of bandwidth. Logics, I think he's that's just a desktop app. Scott, it doesn't mean that he doesn't have self-hosting. He's probably paying for the web app. I don't know if it's some if it's a paid service bottle biologics, but I am familiar with logics. And it's just, I'm sorry, but it's a lot of work, but the fucking the steps that it takes to do that, right, you have to register the domain as you do everywhere else. But you have to code the website in something, just whatever, HTML, PHP, probably, you got to have to get the IP address pointed at the computer, actually, the computers, IP. And if it's dynamic, you have to take care of that. Again, the ISP has to support hosting. Now, here's the thing, why would you have it if you When the lights go out? And he turns everything up? That server has to they aren't or like the website will go off for however long the guys out? What, what if he's on vacation? What if there's a power outage?

Bradley: He's gonna have somebody managing the server if he doesn't even know. Like, if he can't help, Scott, Tell, tell Scott, like, you know, what's going like he just as I've been hosting for 15 years, somebody's got to be managing that server, somebody,

Marco: you can do it on your computer, all you need is the app software, right, Apache, MySQL, and PHP. You all you need is the web stack. And you can do it on your computer. But I'm telling you all the steps that it takes, right? And then how are you supposed to do anything with that? Scott? If it's on the guy's computer, do you have access to the guy's computer?

Bradley: Well, he says hosted on their server, which I don't I mean, again, I don't know. That could be a server sitting in there it closet, or it could be a server somewhere else, right? Like at Rackspace or something. Right?

Marco: Yeah, if if that but I'm, what I'm saying is, it can even be the guy, it can be on the laptop, sure, it can be on an on a desktop, it, it doesn't matter, you can install it, all you need is the software. But even after all, that, you still have to install everything you can even run WordPress, off of your home computer depends on how far you want to go. But I'd be this question is, yeah, I mean, I've done it, I haven't done it in a long time. Because it's not necessary anymore. But why does this guy insist on doing that? And why would you want to even bother with something like this? I'm not sure. Okay. So yes, the question is, do you have any clients now? And he's a prospective client, for what and what are you planning to do with it? And you know, if you're going to need access to that, how are they would have to give you remote access, so that you can get in there? Because I'm not even sure what the question what the final aim of this question is. It's just a whole bunch of shit involved. I can tell you that.

Bradley: Yeah, you know, I would, again, I would just contact the client, I asked him specifically like, who is managing your server, like and put me in touch with that person, whoever that is. If he says he's self-hosting, I promise somebody, it's probably not the client himself. Like, you know, the the business owner that you're talking to? That's actually managing it. He may be. And if so, then he's got to be the go-to guy for anything that you need. But otherwise, if there's somebody else that's managing that, that set it up and is managing it on an ongoing basis, then I would say put me in touch with them for any sort of server access issues that you need, like cpanel or whatever, whatever it is. So anyway, that's what I would do. But yeah, I agree. I think that's sometimes you fall you run into people that have over complicated issues, and I don't know that it's worth it. It really depends on how much you're getting paid. So.

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Tom, see I read this while Marco was talking. This is pretty cool. He last week, you asked if anyone has been watching since the beginning. Since because we're at to Episode 256. Today, we're almost at our five year anniversary. And what are we four weeks away from that? Right? I think so. Yeah. 200 Episode 260 would be 404. or excuse me five years. So we're damn close. And he says, last week, you asked if anybody been watching since the beginning since I couldn't watch live? I couldn't answer. So I thought I'd chime in today. I started watching around Episode 50 or So Michael Bose was with you, then. I haven't missed an episode since. Even if like last week, I have to catch a replay. Which means I've watched roughly 200 hours of Hump Day Hangouts. Well, God bless you, man. At this point, it's like a weekly get together with friends. Thank you for the weekly help. Yeah, that's really, really cool. And, Tom, I appreciate you commenting on that. That's, um, you know, what a commitment.

Marco: So drop us the name in the comments. We need to know who this is we need to know. I mean, we have to know who it is. We're usually familiar with everyone who's in here asking questions, and you're involved in in the back and forth. So please drop your name.

Bradley: Well, Tom might be one of them. People that don't ask a lot of questions. Maybe he does. I'm not sure because of this new chat app. I don't know who the hell he is. Who the hell this these people are for the most part. But, you know, anyway, the fact that he commented and said he's been watching 200 hours again, you know, you're a good man for that. Because that's a lot of listening to us. That's for sure. But that's awesome. Thanks for coming.

Is There A List Of The Required Info To OnBoard Clients For Each MGYB Offerings?

Okay, this is a good one, it says, Is there a list of the required info to onboard clients for each of MGYB offerings? If so where can I find them? I don't think that we have that yet. But that's something that maybe somebody can take note of this. I know we're continuing to develop out. Well, I say we but really Rob is continuing to develop out a lot of stuff for MGYB. To make it better, like packages, for example, you guys know, we've recently launched, you know, like link building packages and embed packages, which is so much better, because a lot of we got so many questions where people would say like, you know, what should I do for this type of competition and that so we've recently added that. Next thing we're doing that I know Rob is trying to get to is doing full-on, done for you packages, like where it's multiple services combined. So you buy at one time and it you get the syndication network and the drive stack along with the press release and embeds and @ID page or entity loop page, you know, all those kinds of things. So I know that that's coming. So this is something that we can absolutely add to our to do list. Because I think that's a good thing to have, which would be kind of like, depending on what service you buy, like an onboarding form. I know there's the order form. But for a client, I understand what I think I understand what you're getting at, is there something that we could send them or some sort of form template that we could provide that you could build, like a Google form, for example, that you could send to clients whenever you onboard them? And have the clients input all the data, that then you would just deliver to us at MGYB? Marco, do you have any comments on that?

Marco: Yeah, I mean, it's it's a good idea. And I can talk to rob about it. Is the problem, right, that we're in right now is that we only have one Caesar?

Bradley: Yeah, well, I think Rob said, we're gonna we're going to get another coder to help see Caesar correct, where we're going to try,

Marco: we're going to see how we do that. But the problem is also that the information that we need is different per product. Right? Right. And so you go and you order the product as you need it and submit the information. Because, for example, the @ID is something that you can't ask the client for the information beforehand, because it requires the build at the time when you order it, well, maybe you can go ahead and, and beforehand, do the s3 and everything that's required. But again, it's different products. So what can we do, we could probably create a PDF of what you're going to need for every product, I can tell you that that's not going to happen anytime. Yeah.

Bradley: Yeah, I would think, you know, I mean, that's a good idea. But even something that could be done. And again, it's not, it's not going to be at the top of the priority list. But I do think that it's a good idea, which would be to maybe even do, like you said, a PDF, but even like a create a Google form that could be copied. In other words, you could share it with somebody, or they could request to make a copy of it that then they would, you know, add to their drive, which then they would have a not, you know, a spreadsheet that the responses would go to it everything to where they could just forward that to their client, or embed that on a page on your own website, and send your clients to the page on the website to fill out the form. If that makes sense. That's it. But it's different Google Forms per product, right. But I'm saying we only have the main I'm talking about doing it first for like, like entity loop, for example, or syndication network, that kind of stuff. So yeah, I agree. It's, it's not something that's going to get done immediately, because we're trying to roll out two packages. But I think it's a good idea. So I appreciate you. It's a great idea Rob. Rob already has it will incorporate it into the list of things to do, which keeps growing longer and longer. Yep.

Is It A Good Idea To Buy A Couple Of Different Domain Names For A Local Service Area?

So Mike's up, he says, Hi, everyone, is it a good idea to buy a couple of different domain names for a local service area? And how can I use it for SEO benefits? For example, money site with branded domain name, and more exact keyword domain names? Can you please share a sort of strategy if there is on how to use it? Thanks. Now, I don't recommend that anymore, Mike. You know, years ago, yes, we, we did all kinds of stuff like that years ago, I mean, we would just buy different domains to read that we would use for redirecting purposes to the main site and then do crazy things to that the redirect domain, right? There's a lot of things we used to do, I'm not going to talk about them, because they're irrelevant. Now. They really are, they really are. But they're another strategy we would do would be to build out kind of like many PBNs on exact match domains that would point to the brand new domain, because we would add relevancy that way and use them for link building and that kind of stuff. But again, I don't recommend doing that, because you have to know how to exact match domains aren't really useful in my opinion anymore. I know, some people would argue with me, but I prefer a branded domain name. And I also don't recommend building PBzns, unless you're like one of our mastermind members, Dean, who is incredibly good at it, which requires a lot of time and effort to do it correct correctly, and build real traffic into sites that you're going to be using to link back to your own sites. And you gotta hide your footprint and all that. And we just, we got away from doing that. And we use our, our entity loop properties, like create the entity loop, which becomes the SEO firewall, which is all using, basically free resources, you know, like Google Sites, and Dr stacks, and Amazon s3, pages, and things like that, and then do all of all kinds of link building stuff to those and push relevancy and power that way. So again, I don't recommend buying exact match domains for for a specific business, or, you know, related domains and stuff like that anymore. There are other people out there and other methods that teach how to do stuff like that, if you're interested in that kind of thing. It's just not something that we would recommend.

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Marco: If you're going to put that much time and effort into something, do it on a G site and drive stack band, the drive stack both vertically and horizontally, like we've I taught in, in the charity webinars and in the entity webinar that we talked about, you guys, again, Dr. stacks, and G sites are some of the most powerful things that you could do for SEO right now. It hasn't changed in for something year that we've been doing, it's not going to change into the near future, probably mid term, either. I don't see it, I just don't see how probably it could be done at the flip of a switch tomorrow. But I just don't see it happening because of the kinds of companies and educational places that use the G sites plus drive stack. So why not take advantage of that, while it's available, you have to do is go to MQIB dot CEO, order the drive stack ordered with the G site. And then you expand it, I teach exactly how it's done for a donation to my charity. And it's that simple. It's simple in that the concept is simple. You still have to do the work. Whether you do it pbn, if you want to do it, right, the way that Dean does it, you have to put in the work, noting that there's no magic pill in this business. If you want something to last, you're going to have to put in the work. And what I'm what I recommend for what you're trying to do is you have that branded domain, then go into that branded Dr. Step was g site and expand it. There you go.

Which Of The Two URL Structure Is Better?

Okay, so Mike says another question please about URL structure, which one is better? He says site.com slash city slash service dash type or site com slash service, dash type dash in the city? Thank you. Well, I'm going to recommend the second type or the second version of the URL. And the reason why I say that is because if you if you're trying to do it the first way, if you're going to target different cities with the same service type, which I'm assuming you would, it's going to create URL structure issues, right? You can still do it but WordPress used to automatically append a dash to for like, in this case, service type, right? So let's say let's just say plumbing. So let's say site.com/cityone and we'll just use Culpepper. Right That's, that's where I live Culpepper, Virginia. And then there's another city adjacent to us called Warrington. Right, so Warrington and let's say I was building a site for a plumber that service both Culpepper and Warrington. So if I did, you know, Joe's plumbing.com/ or you know, whatever we'll call it Joe. Joesplumbing.com/Culpepper/DrainCleaning, for example. And then Joe service Joesplumbingservice.com/Warrington/DrainCleaning, then automatically Google used to append a dash two. And just recently, I noticed that now they'll actually change it to include the category, your name or so it would say Joe's the first one that you would create was Culpepper, right. So it would be under the category of Culpepper. So that's where the city right so Culpepper, then it would say /drain-cleaning. But the second time you would try to create that drain cleaning service type underneath a separate category would automatically append the category to the URL. So would end up being Joe's plumbing service.org plumbing.com/Warrington/drain-cleaning-Warrington. So it makes sense. So you end up over optimizing the URL. And even if it could have just been the plugin, because I just I was showing this as an example the other day a couple weeks ago now for our Semantic Mastery mastermind webinar, and I was showing how they used to do the dash, you know, it would do like a dash to dash three for each time you would try to duplicate that service type underneath another category, it would always append another the next into integer. However, it could like I said it could have been the SEO plugin that I was using or something that was appending the category name to the URL instead of dash two or could have been a WordPress core change that I haven't proved that either way. But my point is, is it creates a URL issue because you can't duplicate the same URL slug underneath different categories, right? It has to be a unique slug at all times. So in my opinion, you're better off using just the post type, excuse me, post name permalink structure if you're using WordPress, and I'm assuming you are and then going with the second version here that you're talking about, right? So it would be site.com/servicetype. And I wouldn't put dash in that city I would put just dash city. Because you can admit those what they're called stop words like in, have, to, the, those are all type stop words. And I don't typically include those in the URL, the shorter the URL, the better. That makes sense. So that would be my recommendation. It's a good question.

What Are Some Tips On How To Charge A Client For The SEO Services You Offer?

boardwalk says I am just starting out and wondering how do you determine what to charge a client so I'm not undervaluing myself or overpricing the client? Hey, Hernan don't we have an arbitrage? spreadsheet somewhere? Um, what do you mean? SEO Services arbitrage spreadsheet and our SEO Services calculator?

Hernan: Yeah, we do. Actually, let me Yeah, I think I'll yeah, I'll need to find it. But yeah, I, I'm pretty sure we have it somewhere.

Bradley: Okay. Because I was gonna say, I know we have, we've created a spreadsheet where you can kind of input the cost of services and then input your markup and it will, you know, or percentage of markup. And it will, it will tell you what to charge clients. And that's something and you also should be a section in there for your you know, what you what you feel you should be making on an hourly basis if you can calculate the hours involved. And I honestly, if you're just starting out, it's going to take a while to learn your own productivity, like in other words, to be able to know how long it's going to take you to do things, it's going to take you some time to kind of refine that. So when you first start out, you're going to likely undercharge customers or you may over overcharge customers. If you overcharge customers and you're unable to produce results, you will likely lose those customers. If you undercharge customers, then your bet, I think you're, you know, you're going to find out that you're working too hard for not enough money. And you could always go back to the client at that time and ask for more money or explain that you need to raise your rates, that kind of stuff. It's difficult to determine how long like you know how long it's going to take you to accomplish things when you first start out, it's just going to be kind of a trial and error thing. But you know, I as far as what I would recommend is trying to find reputable sources, fulfillment sources, again, MGYB. If you understand how to put the components together, that we sell, then you don't have to do the work yourself or even really learn how to do all like build all of those components, you can if you'd like, but you're better off in my opinion, just purchasing them from a done for you services that is reputable, a good third-party provider and marking it up. And I always recommend a minimum of 100% markup. So but more like 200% markup is about, you know, and it depends on what you're selling too. And I know Marco will probably have a different opinion, he's going to say give it 1,000% markup and you know, there's some there's some validity to that my opinion. But for example with syndication networks, you know, I know what my costs are, through my virtual assistants. Even when I first started out and I first trained my to first of all, when I first learned how to delegate and outsource the stuff might I hired two virtual assistants and train them how to build syndication networks that later became syndication Academy the product, and I knew what it would cost me. And let's just say it cost me you know, $75 for a VA to build. And it wasn't that exact number. It was close to that. But let's say it cost me $75 to have a syndication network built by one of my virtual assistants, I was charging. When I first started out, I was trying about $500 to sell a syndication network to a local business now To this day, and I have for several years, I probably should mark it up. But I sell them for $700 now, and I have for the last I think three years. So and because of you know, you guys can get syndication networks, I still think it's $75 for a branded syndication network from MGYB. So that's my point, you could do a in that case, it would be what 1,000% markup 10 times, right. So you buy it for 75. But you sell it for 750. That makes sense. That's 1,000% markup for things like Google stacks, and drive stacks and G sites, they're so fucking powerful man, if you go and buy the whole, like the whole lot of it, it's going to cost you close to 500 bucks, I think. And you could you could mark that up easily to you know, $1,000 1500 dollars two or three times of what it is because it's so powerful, if that makes sense. So that's what I would recommend doing is figuring out what services you're going to use to get results, marking it up, you know, unless you're doing it manually yourself, in which case, you know, you've got to determine what your time is worth, and then figure out how much time you're going to spend developing those components out for that client, if that makes sense. And in charge accordingly. So I know you guys want to comment on that one. It was a good question.

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Marco: Yeah, I, I see it a little bit differently, that you could do it that way. But if I'm talking to a lawyer, and which I was recently, and I know that someone coming in the door, and signing that piece of paper for that lawyer to represent them was worth $100,000 to the lawyer. So my math is really simple. I know what the costs are, what that lead is worth to the client. All I had to do was determine how many leads, I could provide this client. And then I want a percentage of that, so that I can come back to the attorney side. Because if that client is worth 100k to him, and I know what I'm going to have to invest, then I'm going to want some part of it. Because it's worth that much. I mean, imagine that hundred thousand or more in the door. So that that's how I figure it out. So that if it's $2 and 50 cents, and I have to provide 10,000 the close leads for this person to sell what 20, 25k. And then I want to present it the work that I'm going to have to do to get that it's probably more than I care to put into that project that but that's roughly how I figure it out, I want to know what a lead is worth to that client. So if it's a dentist, lawyer, whatever it is tourism, dentistry, you name it, cosmetic surgery, I want to know what that lead is worth in the door and closed. So that I'm going to, then I'm going to determine what I charge. So I'm going to be for the work that I do, because I'm gonna I know how much work I'm going to put in it. I don't care about the hours that I'm going to put in it. I just know what my work is going to be worth to that client, and he's going to pay me for that. Just like that person putting that foot inside that lawyers office. And signing that piece of paper knows what he's going to pay for that lawyer, because you cut you going to that lawyer for a reason. You're going to that plastic surgeon in Beverly Hills for a reason. You're not just paying for the service. If you were paying for the service, you'd go to Mexico and get the plastic surgery and get the corrective surgery or whatever it is that you want to do and pay a whole lot less you're coming to this guy, because there's a specific service that he provides that you want, when you get to that point. So I guess my point is, there's a whole whole different tiers, right of what you can charge between the way that you figure it out, maybe the way that that the arbitrage calculator is set up and the way that I do that there's just so many ways that you can charge. There's no certain way, right, there's no sure way. But my way has always worked for me.

Alright, so the last two are just comments. Scott says thanks for the answer about hosting and will contact the client about how I will be logging into add pages and access the site. So there you go, Scott. hopefully that was helpful. Tom says thanks, guys. I've asked several questions over the years under the old system. Tom Clark, just signed up under the current system today. That's awesome. Tom again, thank you for hanging out with us every every week for 200 plus episodes. That's quite a feat. And Mike versus thanks, Bradley. You're welcome. Alright, guys, that was perfect fucking timing. It's like we planned it

Marco: four years. That's incredible. Thanks, man. For you. Thank you.

Bradley: Alright, guys. Yeah, Tom, you should be coming to POFU Live so you can meet us in person. had to throw that in there?

Adam: Yeah, guys. If you haven't yet, now's the time. Grab your pofulive.com. Now, we're going to be headed out there next weekend. Start the event. VIP day on Friday and the real deal on Saturday.

Bradley: Yeah, so that's VIP day is Friday the 10th I believe. And Saturday the 11th is the start of the actual POFU Live, live training event. So we'll see you guys there. Take it easy, my guys.

Bye guys. Bye everyone.

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Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

By April

 

In episode 252 of our weekly Hump Day Hangouts, one viewer asked if it is necessary to buy the MGYB link indexing service if you buy the Nitro Web 2.0 link building package.

The exact question was:

If i buy a Nitro Kit web2.0 link building package from MGYB is it necessary to also buy the MGYB link indexing service? or will Google crawl those links anyways? Is the indexing service only needed if Tier 3 GSA links are added to the purchase? thanks

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