Google Business

A Google Business Profile needs a website link, but choosing the right page can be confusing. Should we link to the homepage? Should we build a page for each city? What changes when a business has more than one location? The answer is simpler than it sounds: a location landing page is the page connected […]

Google Business Profile video verification can be unbelievably frustrating. We can show the area around the business, walk up to the building, display paperwork, and prove we have access to the place, only to get rejected anyway. The hard truth is that there is no foolproof trick that works every time. Google’s process can be

Yes, a business with no physical address can create local pages and target nearby areas. But we need to be honest about what that can and cannot do. A business without a public address is working with a harder local SEO setup. It can still build service and location pages, show up in some organic

Opening a second Google Business Profile location can raise a common local SEO question: should we redo every existing citation to make the new location the headquarters? No. We do not need to replace or redo the citations for the first location. Instead, we build a new set of citations for the new physical location.

We can still target local SEO queries without a physical address, but we need to be realistic about what will bring leads. Without a Google Business Profile, we are not likely to show in the map pack. That means we lose one of the biggest local lead sources for many service businesses. That does not

An ID page can become a full collection of a business’s brand resources. It may list citations, profiles, Web 2.0 properties, location details, and other supporting assets. Because of that, some local SEO pros worry that competitors can inspect the page and copy the whole strategy. We do not worry much about that. Competitors can