Link Building

Does Link Building Change When You’re Only Targeting Maps Rankings?

When map results drive most of your revenue, your link strategy needs to match that reality. Our testing across dozens of local campaigns shows a clear pattern: geographic relevance moves map pack rankings far more than traditional topical links. Topical authority still matters—but if your business depends on Maps visibility, you should prioritize links that […]

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Should You Reuse Content When Creating Branded Web 2.0 Blogs?

Branded web 2.0 blogs are one of the safest places to publish supporting content without cluttering or weakening your main site. Instead of creating extra pages that compete with core service or location pages, we move that supporting material off-site—where it can build topical authority, strengthen brand associations, and serve as a controlled link-building asset.

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Should You Still Interlink Web 2.0s or Just Rely on sameAs Schema?

Schema alone isn’t enough to build a strong branded footprint. Web 2.0 properties need real links between them so crawlers can move through the entire network, verify business details, and reinforce your entity data. When you combine interlinking, consistent sameAs URLs, and steady GBP posts, you create a crawler-friendly web of brand signals that gets

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Why LinkedIn Beats Facebook for B2B Marketing (and What to Do Instead)

Press releases can do far more for SEO when treated as part of a living system instead of one-time events. By using Press Advantage organization pages as branded hubs, each new release reinforces your site’s authority, keeps pages fresh in search, and strengthens local signals through embedded Google Business Profiles and NAP data. In this

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