The Local Marketing Mastery Podcast

Are paid directory listings really worth it—or just another expense that doesn’t pay off? In this episode of The Local Marketing Mastery Podcast, I break down when it makes sense to invest, when to skip it, and how to get the most ROI if you do. You’ll walk away with clear strategies to maximize visibility, […]

Not all directories are worth your time. In this episode of The Local Marketing Mastery Podcast, I break down which ones actually move rankings, build authority, and help your clients get more leads. You’ll learn how to focus on what works, cut the wasted effort, and use citations strategically to scale your agency faster. Want

Bad or duplicate listings can quietly tank your clients’ rankings—and most agencies don’t even realize it. In this episode of The Local Marketing Mastery Podcast, I show you exactly how to find, fix, and prevent these issues before they hurt performance. You’ll get practical steps to clean up listings fast, protect client reputation, and scale

Do you really need to list clients in every directory out there? In this episode of The Local Marketing Mastery Podcast, I cut through the noise and show you which citations actually matter—and which ones are a waste of time. You’ll get clear, actionable strategies to maximize visibility, save hours on busywork, and scale your

Most people talk about citations but don’t actually understand how they work—or why they matter. In this episode of The Local Marketing Mastery Podcast, I break down what citations really are, why they’re critical for local rankings, and how to use them the right way. You’ll learn proven methods to boost visibility, build trust, and

Can your clients rank in multiple cities—or are you wasting effort trying? In this episode of The Local Marketing Mastery Podcast, I break down what actually works when expanding into new service areas and how to dominate multiple map packs without spreading your campaigns too thin. You’ll walk away with clear, proven strategies to grow