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Hey everybody, welcome to Hump Day Hangouts. Today is the first day of September 2021. And this is Episode 355. You're looking to get your questions answered, you're in the right place. If you're watching us live, thanks for being here. And for getting the replay. That's cool, too, we get it, you can always just come hang out and spend 24 seven with us, we get it. We're sad, but it's okay, we get it. So we got a lot of great questions already today. If you've got any more, make sure that you ask them. And again, if you're checking out the replay, just know you can always go to semantic mastery.com slash HD questions and ask your questions there. One of the benefits that we're being live is that, you know, if we need clarifications, or if your question isn't clear, there's a follow up part to that, that we can always get to that and if you're not live, can't do that. So anyways, with that said, let's say hello to everyone real quick. And then a couple quick announcements, and then we'll jump into getting your questions answered. So Marco, we're looking nice and sunny up there. How you doing, man, this beautiful weather is getting cooler. We're at two today.
So we'll go over down to 80. As we head on to the end of the year, then we'll be back up into full summer. Costa Rica is beautiful man because it was beautiful. One thing I want to mention, yeah, any of you coming on here for the first time, or even even people who repeat, do not post your URL. Live. This is a public forum. The only thing that you have to do to get in here is sign up with an email. And you can access the URL. Do not post any client or any personal cell unless you don't mind getting spammed because there are idiots out here who who make it a point to spammy just because they can't. So please don't please, please give us an example. And you can always not use your URL, but use the example URL and let that example URL get spammed just a word of warning for people. Otherwise it's beautiful. I'm ready for Hump Day Hangout. Love Hump Day Hangouts. Let's go. Nice. All right. Well, Chris, how about you How you doing today? Doing good. Just coming here.
Like it's a good day. Let's go that way. Lots of busy work and stuff. Lots of things happening. And Glad to be here.
Whoops, still figuring out after a few years how to work the mute button. So thank you doing today, man. I'm good man. Busy as can be but good. Glad to be here. Ready to rock and roll though. We're getting like, flooded from all the rain from that hurricane Ida or whatever the hell it was. And like we're way on the east coast. But there's remnants of it. And we've been getting like massive amounts of rain the day.
But other than that things are good. Having floated away yet.
That's good, man. That's good. Real quick. Just wanted to say everyone of course again, thanks for watching. If you got any comments, questions, go ahead and pop them in. If you're watching the replay, you can always ask your questions ahead of time was what we ask people do if they can't join us live at semantic mastery comm slash HD questions.
Last but not least, just want to make more notes. We are lining up a couple additional speakers, I mean, talking to two different people for po foo live. So in addition to what we've already announced all the speakers there, you can find out all about that, and hopefully live.com find out the rundown there, We're now entering the under 30 days to go until po foo live 2021. So if you haven't gone to check that out, please do. We've still got VIP tickets available so we can fit some more people in there. We've got the main tickets available. And really looking forward to that. That's the last weekend in September. The VIP day is the 24th on a Friday, and then we've got Saturday and Sunday really jam packed with presentations. So really looking forward to that and all the great info we're going to be covering there. So hopefully live.com is the place to go for that. And then we've had several people in the last week joining our mastermind you find out more about that at mastermind dot semantic mastery comm it's been really good to find out more about these people what they're doing, what their goals are, and how that lines up with growing, they're growing their agencies and not only getting access to us but getting access to other people who are doing the same thing, right? That's it's really important to have a peer group surround yourself with people who are going in the same direction and want to improve and want to grow. So I forget maybe you guys can help me out here. What's the is this some famous business or just leadership thing you are the result of the five people you spend your time with or something like that. I mean, there's like variations upon variations of this, but I'm a big believer of that you are who you spend your time around. And so I think that if you're looking to grow, then the mastermind is definitely a good place for you to be if you want to grow an agency
Chris, you're looking very serious. Do you? Do you know the quote I'm talking about? Is it like five people, eight people, I feel like I'm flailing here is is it a thing?
Well, the five or 10 people closest to you, I pretty much like, it's usually on the income level, that's where they usually like, compared to, like, usually, they're like, the five people next to you like what their income is like, is also like, you're in their proximity as well on the income level.
But like, obviously, the pinch.
That's what masterminds are all about. Exactly. You see birds of a feather flock together, right? Yep. Yeah, no, I'll save that maybe for a mastermind webinar getting kind of circular here, but I'll have to I'll, I've told some people about this, but maybe I'll tell the mastermind about how I quit a job as an engineer. And a lot of that had to be with who I spend my time around. And so you know, realizing how important that is, and the positive and very negative effects that can have on your life is very real. So anyways, Anyways, guys, that's the high level stuff I wanted to cover today. Is there anything else we need to go over?
We got a mastermind webinar coming up tomorrow with me and I got a lot of stuff from the recovering. Got a lot of new members, like he said in the last week, we've had several, four or five new members come in. And they were asking specifically about GMB training. So I'm gonna be doing some of that tomorrow for the mastermind webinar. Oh, nice. Bradley, that reminds me to I think I'm gonna be talking on Friday on my other mastermind webinar. And Walton, a couple other people have been asking me about some project management stuff. So I'm gonna be talking, I think I'll just show lift up the skirts, if you will, on my clickup and how I manage clients in there. So make sure your panties were looking okay. On this webinar, for better or worse. So we're looking up skirts on Friday. That's cool.
All right. Let me grab the screen, guys to see my screen, right.
What To Do When The Security Update Banner Isn't Showing In Google Drive?
We are now. Okay. So looks like the first question is from Tori says, Hey, guys, what do I do when the security update banner isn't showing. So he's talking about the security update for Google Drive files.
Just wait till it comes back as far as I know, is that right? Is nothing that we know, we don't control Google, Google Google gave it then they took it away. So what can we do other than wait, they gave the suggestion in, in a webmaster forum or blog post or whatever, for that site search of excuse me, that's a drive operator, right search. And it does pull up some files, but then you don't have the ability really, to change whether you opt-in or out of the security update. And the most important thing here for us is being able to opt-out of the security update. If we have Dr files and we have folders and stacks that we don't want to be part of that security up because the security update will kill you in public settings. And it just won't show that it'll be useless.
I just did an update yesterday, an update video in the free heavy hitter Facebook group about this because I had done a previous one where I showed the banner, then Google takes it away. So I had to do another one showing it looks the banners taken away.
And I mean, what can we do other than to complain to Google that we can't manipulate more than we already can. That's not gonna work.
Yeah, there's some interesting stuff going on with Google right now. Because, you know, I saw that post try us Academy group today. And then also, I just set up another Google workspace account today with a domain that I purchased through Google domains, and or domains dot google, whatever. Anyway, um, usually when you do that when you buy a domain through Google domains, and then you aren't throughout the checkout process, you check the box to set up a workspace account on it within and I've set up dozens of these over the last year and like, they're usually the Gmail account, and everything on the new workspace account is ready to go within minutes. And it's been like three hours since I set this one up earlier today. And I still can't access Gmail or anything. I even contacted Google support, chat on the support chat and ask them and they're like, yeah, it can take up to 24 hours to propagate and I've never experienced that. And I've
Literally set up dozens of these accounts in that exact same manner. And so it's I think they're just some interesting stuff going on behind the scenes at Google right now. So it is what it is. Yeah.
What Service Do You Use To Generate Your Review Videos?
Okay, SEO Pro says what service do you use to generate your review videos such as this one, that's David Sprague's rep videos. Strategic marketer, I think is the name of his company. Now, David Sprague rep videos, you have to probably, I don't know, if they have a public sign up, you know, the sales page for that or not. But you could probably contact their support, and they'll send you a way to sign up for it. But yeah, it's a great service, it's like 100 bucks a month. And you get like, I think 25 video credits per month, and it's really, really good for pumping out review videos really quick, it's, it's almost all I mean, you can actually, you can pretty much set it up. Once you set it up, it can automate, you can put you to create basically a schedule that you want them to produce the videos, and it'll automatically upload it to YouTube and Twitter and Facebook and Tumblr, and a couple of other locations if you choose to. So it's a good service, I like it. As I said, it's 100 bucks a month, David sprags rep videos. Sorry, I don't have a link for you. But as I said, you might have to even contact their support if you can't find a public purchase link for that.
Is It Worthy To Order Some GMB & Local Keywords In MGYB Without Radical Changes To The Site's Structure?
Next is mo says for an E-list, the website URL eco cleaning NYC company, I want to redo sites architecture for service areas like there's an A list another website, but is it worth to do? Or better just order to you some keywords? Without radical changes to site structure? what keywords Can you recommend? If we go with the service area pages? what keywords Can you recommend if we go with the current site structure?
Well, to be honest, Mo, this is a type of question that we would have to start clicking through and trying to analyze. And that's not what this forum or setting is for. That's what our mastermind is for, you know, where we can audit and analyze and provide suggestions, you know, by kind of auditing an existing website and giving you suggestions and a forum like this, or we're supposed to be answering questions, you know, we can take a lot of time clicking through and trying to analyze and a lot of time that is difficult to do in real-time as well. Something like this is typically a type of question that we would want to look at ahead of time, which again, that's what the mastermind is for, or one of our paid groups. So has anybody had a chance to take a look at this one? in particular? No, no, we got I mean, that, that he's getting into consultation if I have to go to his website, look at the structure, look at what he's doing. Look at the keyword sets and see how he siloing see the changes that he can make.
I'm gonna spend an hour on it. And I get 1500 for that hour, at the very least. Yeah, and like I said, I don't have any problem analyzing, you know, in providing suggestions and such. But it that has to be in one of the pay groups only because it's not fair for us to start clicking through and trying to analyze this site and only an hour, which we only got 40-45 minutes left now anyways, again, that's what the paid settings are for. So no, I'm not trying to disregard your question at all. But like, honestly, that's this is not really the forum for that. Yeah, let's, uh, let's be clear, too. I want to definitely go check out the groups if that's what you're looking for. I know, but also for you and anyone else watching? If you have a very specific question that we can answer, just kind of get that here. That's what we need, right? We need something specific, not a, hey, what should I do to get results type of a question. So you can break this down? And we're happy to answer it. But you got to explain that. So we can do it here. Because it's not fair to everyone else to have to go and do all this other stuff. Yeah, I mean, the short answer is, you know, if we have to audit a site to provide suggestions, that's something that should be in a paid, because as Marco said, that's more of a consultative thing, which we provide in our groups, as long as the consultation can be, you know, available to the other members in the groups, if that makes sense. Otherwise, it's a private one-on-one consultation that's a whole nother thing entirely. So, again, if you want to clarify or create a, you know, post your question below with a more specific type of, you know, something that we can comment on, that's fine. But we're not going to actually go through click through and take a look at your site right now or the site structure and all that not in this setting. That's not what this is for. So appreciate that. If there is a way that is alright, brute force is alive and well in 2021 and going into 2022. So alive and well, you can still use brute force. So if you don't want to make mad changes to the current website, you can still brute force it into submission.
It just takes a whole lot more. Yeah, it just takes a whole lot more. So without being more specific, you could do that if but telling you which you should go with and which set of keywords that, again is something that we only deal with to deal with. And in the papers, I mean, in the heavier I would even be willing to go and look at your website. If you are one in one of the paid groups and then they give you guidance on what it is that you need to do. I'm not going to spend an hour on it, but I will give you guidance. But like Bradley said as Adam said, this is not the forum for it. And this is more for the benefit of everybody else also coming in. We'd love to ask the general questions marketing, SEO whatever you got. This is very specific. Yeah.
KENNETH cut says Where's Hernan I haven't seen in a minute. Hernan has parted from Semantic Mastery a couple of months ago now he wanted to go full time into growing his Facebook ads agency. So he, you know, it pains me to say so because Hernan was a founding member just like the rest of us and he was like the class clown on the group. He was always a lot of fun always brought levity to the group like a lot of jokes and stuff like that. And I miss interacting with him on a regular basis. But yeah, he parted ways with us. So appreciate you asking about that. Anyway, I want to comment on that.
No, he will be giving a talk on POFU Live though so right. Um, yeah. If you're just dying for some Hernan, and you're not involved in his ad stuff, then kind of an email Hernan fix? Yeah.
We wish him the best for sure.
Is It Correct To Assume That All Other Links Linked From The Money Site Will Benefit From The SEO Power Shield?
Henry says the question for the money site that has entered in the data for the SEO power shield, for example, domain.com. Is it correct to assume that all of the links linked from that site will benefit from this SEO power showed like the blog? A folder or forum dot? Well, no, it? If it's on a subdirectory, which you're calling a folder, then yes, it will benefit from it. But if it's your subdomains will not because your subdomains are considered separate websites entirely by Google. Right. So unless you specifically put your subdomain URLs in the additional URLs field for, you know, pushing power to from your drive stack, which you can do that you if you have a subdomain that you want to include, then put that subdomain URL in the additional URLs field. But if you're talking about from the primary domain, no, it won't be subdirectories will because they're considered part of the route. But the subdomains will not. But as I mentioned, if you have subdomains you can put those in the additional URLs field, and they will get built into the stack. Is there anything else you want to comment on Marco for that?
No, I mean, that that's fine, it'll benefit. If it's a subdomain, if you put a link from the home page to this URL, or somewhere on the website that you're powering up to the subdomain. You can't get power in Twitter if you added to the DR site, but now you're splitting up the power that you're using into two different into a subdomain and the root domain, you have to be careful how it is that you focus, you can always do an inner page for the subdomain. We do that we do drive expansions and G site expansion is one of those that could be focused on the subdomain to push power. That's the way that you could do this. Yeah, totally agree.
How Many Keywords From The Deep Keyword Research Report Would Be An Optimal Number To Be Uploaded For The SEO Power Shield?
Okay, next, he says from the deep keyword research report, how many keywords from that report would be an optimal number to be uploaded for the SEO power shield built out? And how many keywords Can I include for the additional keywords file upload, which will be for product reviews to have an optimal amount, I don't want to dilute potential SEO juice? Well, the beautiful thing about the drive stacks and part of what we do with that is to try to put as many keywords in there even in Margot's I want to, you know, kind of brought this to my attention as I used to take the keyword reports. And I would go through and eliminate what I thought were nonrelevant because like, you know, if they're the informational type of queries, as opposed to a transactional or commercial type of queries and things like that, or if they weren't really relevant for like a commercial intent, then I would eliminate them from the keyword set, which I think makes sense when you're talking about using, you know, anchor text for link building and things like that. But when you're talking about inserting the keywords into the metadata of the files in Drive stacks, then it's better to have them all there. Because if they were pulled into the keyword report, to begin with, they are relevant, even if they're not 100% relevant to what your commercial intent is that you're trying to promote. They're still relevant to that, that topic, right, or that keyword or that set. And so it's important to put those in there. And what's interesting is if you do that, like if you include all of them. Obviously, if they're blatantly not relevant, they shouldn't be there. But they shouldn't, they shouldn't have been pulled into the keyword report. If that was the case, my point is, when you have the drive stack, and all of that embedded into the metadata of those files, you'll see exponential growth in impressions in Search Console because of that. So that's, you know, again, a lot of times I would spend a lot of time going through those keyword reports and deleting or eliminating, and I still do that, because I like to have a clean list of keywords that I use for like link building and anchor text and stuff like that. But as far as the drive stack, submitting those keywords with the drive stack order to be built into the files, and the folders and such, what is it's good to do that still. What I like to do though, is take that kind of cleaner list that I've gone through and cleaned, and make that the top of the list like in other words, the whatever, like, let's say, you end up with 100. And I'm just pulling this number out on the air. But let's say you end up with 100 really, truly relevant keywords that you want, but those at the top of the list, and then all the other ones at the bottom so that those are more used more frequently in the build, at least that's been my experience. How do you want to address that, Marco, that's exactly what the keyword research is all about our deep keyword research, the brand that we do on the D site is everything that we can find relating to this entity, this thing on the web, that whatever your service, or whatever or product or whatever it is that you do product, what affiliate whatever it is that you're doing everything that's related to it, we want that, we want that in that drive stack, we want that on the site, we want to create all of that relevant so so you submit that if we were doing the entire keyword research gig, that spreadsheet, you would submit that file upload is exactly what you would upload to get all of those keywords in it doesn't matter their commercial, noncommercial, doesn't matter. The intent doesn't matter if they're just supporting or related, they're relevant.
And what we're trying to create is all of the relevant possible for the bot, we're trying to create the best entity in the niche because that's who wins the game right now, you have the best entity, you can actually compete against anybody. Like there is no one who's off-limits unless as I said, somebody will try to go and take on the Amazon brand. with Amazon, you can't do that. You don't have a trillion dollars to spend, don't do that. You can take a vertical from Amazon and go into that and find a niche down something that you like to do in that vertical somewhere, and start there and work your way up into that. And it's just millions of dollars there. There are literally millions of dollars in those verticals. And there are there's too many to try to think about. There are so many things about it's a trillion-dollar company, how many millions are there available to you, that you can get a piece of. So that's how you start breaking this down. But to start with, to start with an upload that that keyword research spreadsheet that we give you.
That's one of the keys to getting started and to have us create all of that relevance from the start. So that when you link build all of that relevance filters through you go
What Is The Best Way To Season GMB Verified Accounts To Keep Them Active?
race layer says I have a lot of GMB verified accounts 4200 of the race. Holy crap, you and I should become best friends. 4200 GMBs That's amazing. Yeah, that's fucking impressive, to be honest with you. Anyways, what is the best way to season them? To keep them active software suggestions or spreadsheets? You know, that's a tough one. Because with 4200 any software that you would use is going to be really expensive to keep them season to keep activity occurring on all of those. Now, I can tell you I just started this week testing this right here and I like it a lot, but there are some real limitations.
One up app.io I just Well, shit. It's gonna log me into my account, probably I think it is. But it's not what I wanted.
Let me go into another go over here. Let me just show you. This is like a GMB post scheduler one up app that I, Oh, and actually this is really it's a really good one. The reason I started testing with this one, there are a couple reasons. One is the easy cloud software that I've been using they there was some sort of a change and that the GMB post scheduler is not working right now. And apparently, they had some sort of theft occur at their office or some shit and there they said it was going to be a couple of weeks before they could get it fixed. And that's kind of what happens sometimes when you buy appsumo deals. So I hope to god that they continued, you know, they fix it and they continue development on that because they
I bought a lot of codes for that. Anyways, and I've been using it a lot, but so I needed something in the interim. So I heard about the one-up app A while back. So I started testing with this one just this week. And let's see, where's their pricing? I just want to show this to you because they do have an unlimited, but look at the price for unlimited $1,000 a month.
So $1,000 a month to be able to an nk this says it only actually will only allow you to connect 1000 social accounts. And would you say you had 4200? So yeah, so I don't know. I don't I don't know. I'm not sure that I've ever heard of any that will integrate with that many locations. So I don't know what to tell you. Other than you know, I really don't know what to tell you. Do you have any suggestions? markup? 4200? I have? Absolutely, because I'm trying to figure out how I would do it since I do manager. And with several 100. It's a nightmare. Yeah, I can't I can't imagine 4200. Although, if, as I always say come to one of the paid groups, we can figure it out right there says or you need to manage over 1000 social accounts contact for a custom plan. So you know, if you got 4200 GMB's, you've probably got some investment capital. So maybe, perhaps contact one up at customer support and find out what they can do for you. Because I actually really, really liked this there. There are some limitations to this that I don't like guys just so you know. Like, for example, one of the reasons that I was attracted to this was because it has automated posts from RSS feeds. So here's an example. I've not found any other apps that would do this. Well, this one does. Actually, it does it quite well. It gives you a lot of different options for how the content is fed through an RSS feed to whatever social accounts you're posting to, specifically for GMB's though, because that's why I joined it was specifically for GMB posting. You can take like the press advantage organization or RSS feed, for example, and feed automatic posts to GMB so that it links back to every press release that's published from that organization. So that's great. You could do it with the blog, you RSS. So if you're if you got a money site, and you're blogging regularly, you can automatically you can set up an automated post to GMB. And it's really interesting how it works because you can have one particular URL that every post that it produces from the RSS feed always links back to that one URL, or it can link back to the post URL itself, which is what I would prefer to do. The drawback is, though, to look at their limitations on RSS feeds for each one of their account levels, even if they're $100 a month, the account-level ad only allows seven feeds, which doesn't make sense. If you got the ability to add 100 social accounts, essentially, you could have 100 clients, but you only get seven feeds. So I contacted their support just a couple of days ago and asked them specifically like, Is there any way to increase that limitation? Because it just seems ridiculous. And I literally said that like this is this, this limitation doesn't make any sense. And they came back and said, yeah, we can do $3 per additional $3 per month per additional feed, which it's it's reasonable, I guess.
But you know, I thought that was a little interesting. But again, that's really expensive. That's what I was looking at, like the unlimited RSS feed, while I'm not paying $1,000 a month for that, I can tell you that. So, but if you have 4200 accounts, contact for a custom plan, and maybe they'll be able to work it out. There are probably others that might be able to accommodate you as well. I just don't know of any. Stay away from dirty API's. Yes. And do join one of the paid groups. Rather than being here. join one of the papers where we have a lot of coders, a lot of people who are in the know, who can probably do some custom stuff for you, rather than trying to fit what it is that you're trying to do into something that may not work. You can you could I mean this is totally worth if this were me, I have 4200 dm GMB, somebody tells me Look, I'll bid you I'll build your custom software is going to be 30k like I'm right there because it's nothing compared to the benefit. I'm not gonna do a cost-benefit analysis. I'm gonna dump 30k in this because it's on 4200 DMS if I only make 100 on each I paid for it the first month and that's only 100 bucks you can split and not do anything and make 100 bucks on each cell. So that's something to think about.
What Are The Best Practices For Site URL Structure & Keyword Placement Of Top Silo Pages?
He says for top for the top silo pages in regards to site URL structure and keyword placement in the URL. Can you comment on best practices for using WordPress, for example, should it be domain slash slash slash and that gets used in the nav menu or dropped down under the blog and all blog posts relating to the top of silo keyword get that one category sign for the best SEO now my suggestion use post name permalink settings only doesn't matter what your category hierarchy is like, well, first of all, keep it simple. I found that like, Guys, if there's one takeaway from today is keep your site architecture as simple as possible, like seriously, because you can overcomplicate it very, very quickly. And it becomes a nightmare to manage. Plus, it becomes much more difficult to direct link equity through the site, when you overcomplicate site structure, so you want to keep your site structure as simple as possible. Number one, number two, is to use the post name only URL structure, that's what I recommend, you can still look Google likes to sync domains like or URLs, right, so and there's really no need to show what is called the physical silo structure, right, which is where it shows in the URL like the hierarchy of how the content is stacked or the taxonomy structure of the actual URL. That's when it all shows which would be like custom post name structure permalinks, Puck custom permalink with like, category slash post name in WordPress settings, but again, we probably what, three, four years ago, switched to just doing the post name permalink structure. And it just it's a lot better, I think because it's more it's a shorter URL. Google likes that. I think it's it's better for users to for the most part. And like I said, you also want to keep your site structure as simple as possible. And like, I don't like that, because look, you're, you're talking about the top of silo keyword is three directories deep. And that's, that's not good for SEO because then any supporting articles beyond that because you're saying top of silo keyword. And I don't know how, I mean, supporting articles would be four levels deep at that point. Like, I don't even understand what that and again, I'm not trying to pick on you, but I don't know why there would be a blog, in the URL to begin with. Right, because a blog, like, typically, you're going to typically it's going to be the domain, comm slash whatever category is, and then slash your posts. And that's in a simple silo structure. If you're doing a complex silo where you're using categories and subcategories, then you might have domain comm slash top-level category, slash subcategory slash post. But again, you think how quickly those URLs become way over complicated and super long. And it's also easy to over-optimize URLs that way. So it's better to just, First of all, keep a simple sort of structure. So top-level category slash posts. That's it. Now if you need to use a complex silo, see top-level category child categories and impose which in some cases that's necessary, then still, I would recommend that you just use the post name permalink structure, because then it's just domain.com slash post slug, right. And so you avoid over-optimizing the URL, which is really easy to do nowadays. Does that make sense? So I don't know, Marco, what do you say?
No, absolutely. people ignore the distance graph algorithm. And that's where Google talks about the ranking score. It was the original 2015. And then it was updated to 2017 2018. Well, I would say 2018, because that's when Google dropped the PageRank patent. I'm not saying that Google stopped accruing PageRank. They dropped it and incorporated it into the distance graph algorithm and the ranking score algorithm. And why nobody talks about this is beyond me. I don't hear people talking, talking about the why. And the why is that when you have a blog, and when you have a category, and you have top silo keyword, what you're giving Google signal, the signal is that the tough silo keyword is not important. Because it's three hops away from your most important page on the website, which is my domain com and two hops away from your next most important page, which is like these are the signals that you're sending Google category if you're going to do a complex, you got to move the category over to make sure Google understands that it's the next highest page on your website is the category right then go from there, but you're still two hops, two hops away from from the main site, you're still going to have to link from that or pushing up power to that category so that Google understands the importance of that category page and understand that it's even more important than your homepage, Stubbs ranking that keyword on the home page, brings it to the category now everything attached to the category page becomes the next important people don't understand why their blog posts stop performing. And it's because you're using this type of category. Yeah, remember who told you way too deep? Yeah, it is. And that's what I'm saying. And again, that goes back to what I was saying about over complicating a site build, which can be done really easily In fact, you know, I talked about using tags for location silos but that can you can actually really fuck up the in in rank, right like the internal link sculpting or link equity sculpting of a site if you have too many tags to like it.
And I found that out kind of the hard way, but because I was experimenting with some different configurations, and I found it easier, just First of all, keep the site structure as simple as possible. If you can just use simple silos and get away with that, which is like for at least for local, like 90% of the time, that's more than sufficient. And I found that to be just way better, you can get so much better being able to direct link equity throughout the site the way that you want. So you can push power to specific pages so much easier, when it only has, you know, a small amount of entry and exit points on any given page. If that makes sense. If you start adding a lot of tags, or you add too many categories, and subcategories and all that it can really dilute the power throughout each and each individual silo and kind of spread your rank or your internal link equity out to too thin across too many other pages. And so it's much better just to consolidate all that stuff, if you can, or if you haven't started to build yet start to build in a simple using a simple structure right off the bat so that you avoid having to do it all later, which is kind of like I said, some of the projects that I was testing some different methods on using more tags, then fewer tags, I found over time did it just it became more complex than it needed to be. And I ended up having to go back and rework the site structure in order to to get to perform the way that I wanted it to. So, you know, I've evolved my opinion on that has evolved in the last few months. So yeah, well, this is straight from the Google algorithm is that is that even opinion or theory or theory or whatever? It's the direct math. This is how it works. More hops away you are, the more signals you're sending Google that it's less important, the closer you are to a trusted authoritative source, which in this case, it starts out with your homepage, then the signal that you're sending Google that is more trusted and authoritative. Although when it first goes out, it's what we use to go PageRank one. And in the next PR cycle, it'll go to zero unless it's linked to an important page to a trusted authoritative source. So imagine, then you link from that blog post, which cycled and went to zero. And you link to that. Well, what do you link it to? Nothing from nothing leads? Nothing? Yeah, the math just doesn't work. So you're pushing all of these posts, and I see people all over the place? Well, I have 20,000 posts, and I'm not ranking for anything. Nobody told you to pay attention to the right to the ranking score algorithm. And to understand the math behind the ranking score algorithm. That's where it's at. Yeah.
I still do use other tools. But this tool does really, really well for about 70% of everything that I needed to do to produce really well-tuned content or at least the outline. So I again, that's what I just I know Marco will comment on these as well. But these are two tools that I can suggest are really, really good for optimizing for entities named entities. There are also some other ones that are a little bit more advanced. But I'm not going to bring those up right now. Because if you're just getting started, and if you have to ask what is a named entity, then then you'll want to stick with a tool that's a little bit easier to use. I think this one is more like strictly SEO content. And surfer SEO is more for like more general type content. Obviously, there's SEO stuff. And there's a lot of SEO, baked into this, so to speak. But I think this is more for pure SEOs. And this one is more for more general uses to help optimize content. So that's my opinion, Marco, what do you say?
Serve as a fantastic piece. It's great. It's great. So it's conversion. But then the phrase is also a really, really good to inlinks quill bar, we're just testing the software that you're suggesting.
And it's got some really great features in here too. As I said, it integrates with Jarvis, which is great. If you want to use an AI writing assistant like this, the combination between Jarvis and the server is hard to beat. There's no question. But like this one does it? You know, as I said, I even tasked my blogger to do the same is said, you know, here try all these different tools. And yeah, and she really likes this one as well. As I said, I think we produce about 70% of the workflow now is done and outranking. And then we kind of fine-tune it a little bit with mainly with Jarvis to kind of flesh out the outlines out a little bit more. And then I do the final tune using end links. So that's just kind of how our workflow is. So anyway, that was a good question. Yeah.
Is The Google Core Vitals Update Attacking Any Particular Type Of Backlink Methods?
RV says I wanted to ask about optimization, given the Google Core Vital updates, as I've seen a few posts elsewhere, saying that Google has shifted SEO again, Google's always shifting their algorithm. Always. In particular, I wanted to ask, is the update attacking any particular type of backlink method? I don't know. The Google core vitals update, I thought the core vitals update was more about like on-page factors than off-page, am I right in that assumption that was user experience PageSpeed, and a whole lot of other things that turned out to be nothing, because
I mean, the art of ART. Still, to this day, Trumps anything that Google is going to throw at, you focus on the art of art, the pillars activity, relevance, trust, and authority, trust and authority are together because they go hand in hand, you can't have trust, if you don't have authority, you can't have authority if you don't have trust. So art says we focus on that, it doesn't matter what Google does, because you're sending more positive signals than what Google is adjusting for, especially since we focused on entities for activity, relevance, trust, and authority. So everything starts with that brand, how the brand and entity are related. All of the keywords, which are sub-entities are related entities or what's relevant for that main entity. We focus on that. And again, we sculpt, and we not only sculpt the content, but we also sculpt the schema. So it's a custom scheme, not just software. Although we have built software that does what Rob teaches in his course, in his schema tech course, our schematic architecture, we're building the software that does exactly what he teaches to customize the schema exactly the right way, because, in our test, we've shown that only schema, in and of itself will move the needle. A lot of people say it doesn't, we've proven that it does, we've shown that if you only apply custom schema, the correct way, it moves the needle absent everything else.
So what it's all of these things, you can't do just one thing, like if you focus on content only, it's gonna take you a year and a half, two years before Google even takes an interest in your policy pounded with content over and over again, you do like like this guy, try to I don't know how to pronounce his name. But he's just the way that he approaches entities with his content is fantastic. And I have yet to see anyone approach content that way. Unless you got a mind like that, where you're processing content that way, then you have to have an all-encompassing or holistic, as you mentioned, approach to all of his orders, it just it's not going to work. There's no way that it can all work now unless you just brute force it. So that's the other option. It's to hammer it, but then how much risk versus how much reward how much rewarded? How well rewarded Are you going to be if you brute force it, and if you risk everything by root by brute-forcing, rather concentrate all of your energy into doing it correctly working on all of the pillars the right way. So that if anything happens in any of the three pillars, the other two will make up for it because there'll be producing infinite power infinite ranking score power. Think about that. Think about that for a second. that's available in the not in the free groups. Come to the dark side. And we'll show you how.
Does Google Change Preferences For Content Or Other Website Criteria For Ranking Including Voice Search?
Yeah, so the next question was, does Google as a result of the update, have some change preferences for content or other website criteria for ranking? Well, yeah, like one thing I can mention is, you know, stop optimizing for keywords and optimize for the topics right like you should be optimizing for topics, not for keywords, right? Like essentially that that that's the whole point. You know, that's one of the big ones of the biggest takeaways of some of the more recent algorithm updates and everything is the Semantic Web. Right? So we topic and that's what we talked about named entities, tuning entity tune to content and all of that kind of stuff, because you should be optimizing for the entire topic, and not just for keywords anymore. That would be one thing I would say. And another one that is easier to rank for optimized is easier ranking for optimized Voice Search. Well, that's becoming more and more critical. And there's I've actually experienced that through some, just by accident, because some of my clients I've added just more recently, I've just started using Yext power listings, I use as a reseller through SemRush, so it's like 20 bucks a month or whatever. But it's essentially the same services, yes, power listings, and they have several voice search engines that the yes power listing submits to. And I even had one of my Tree Service clients contact me probably five or six weeks ago now and said that, Hey, man, what am I you know, I just had a lead come through from the GMB, and when I asked them how they heard from us. And they said that they went all they did was picked up their phone and said, his company name into Google. And it immediately called like, it didn't even pull up the search, they just they said to call and the name. And it went in as they've never had any interaction with his company before. But it literally just called that company, which was really, really cool. And that has to do with the voice search. So that is becoming more and more important. But if you optimize your content properly, and you mark it up correctly, it will you know, it will account for that, like in other words, it will help to appear or help the entity to essentially be found within Voice Search. And when people ask voice search like Alexa would be one of them, Google, Google assistants, and others there's several of those now, I don't really use any of them. But as I said, I thought it was really interesting to have my client called me and mentioned that, he was like, Man, that's really cool. And I was like, Yeah, well, that's what I told him. I was like, you know, that's kind of a newer service that I just started using, which I didn't tell him those Yes, power listings. But that's essentially what it was. So that's what my suggestion would be. Do you want to comment on that before I move on to the demo for the Voice Search man schema for voice search? Yep. works fantastically well.
Would De-Indexing An Old Website Help In Ranking For The Same Content For A Different Domain?
Yeah. And if you're doing local, like I said, there are some, power listings are one of them that will submit to like all the different assistants and voice whatever they're called Alexa being one of them. Google Assistant is another ad, he says, unfortunately, I'm in the middle of legal battles with my business partner and will be dissolving my business, I'm going to be forced to shut the primary domain down. However, I can legally use all content from the site. And I scooped up a new and better exact match domain to relaunch with a new company, I want to clear the way for me to rank again, using all the same content on the new domain. With the indexing of the original website help, I will be using the same exact content again on the new domain and the current site will be shut down. If the current site shut down. I don't think it will matter.
Because Google will eventually reindex, the new one. So I don't think that it'll matter. I understand the new domain will lack authority links, etc. And I will have to build it all up. Again, if you were in my shoes, are there any other tricks outside of D indexing the original site? That might help clear the way for me to rank? Well, yeah, I mean, like in Search Console, you can, you can tell a site, like a site moving right, I forget what the exact terminology is, but you can if the original site is going to be shut down, but it was in Search Console, there's a way to migrate the site to change a dress. I think that's what it's called. But you can just it but you know, again, that if the other domain has to because of the legal battle has to be like, you know, not registered or not used at all, then yeah, I mean, as far as, as far as I know, it would just be all move all the content to the new domain. However, if it's just that that old domain cannot be live anymore, then I would do the website address change function in Search Console. Once all the new content has been migrated to the URL, all the contents have been migrated to the new domain because that's basically telling Google, hey, we changed the website from this domain to this domain. And it takes some time. It doesn't happen overnight. But Google will start to push, like all of the data and everything over to the new domain, if that makes sense. So it really depends on what the situation is with the domain itself. If you can do that. That's what I would suggest. I've done that for clients that change domains, and it worked. Well. What do you say, Marco?
I'm wondering if he can, like redirect. The old domain says he's going to be using the same exact content, like do a page-by-page redirect 301 redirect rather than just moving via address, because then that'll keep all of the link building and everything else intact. And that will take over minus more or less 15% of the original power, which is what's making it Right, right, the original activity, relevance, trust, and authority. So if you can push that over, I don't talk to you, I don't know, doesn't sound like it's a clean break. Yeah. But if you can just have it redirected for three months, six months, and then just push a ton of power to that 301 through all of those 301 URLs to the new domain, or into a power shield over to the new domain, then you're good to go. And just link building will make up for any link loss and will actually boost it up a little bit more.
Yeah, and even when you do a website address change in Search Console, you should still 301 redirect your the old domain to the new like that, you should still do that regardless, but I'm just saying you can literally tell Google, hey, we're changing the website address of this website. And that's, that's a good way to do it. So.
Would You Use SameAs Schema On A Directory Site For Client Listing Pages?
Okay, Padre Mack, we've only got a couple of minutes left. So he says on a directory site, would you use the same schema for client listing pages referencing their money site, etc? If you're talking about if you're building a directory site, and you're linking to client pages, for example, can you and you can add schema to the directory page, right? So the directory page for the client, then yes, if you want to inject schema into that, which you absolutely should I'm building a directory. And that's what I do. I still use local business schema on the directory pages, right? I just changed some of the same as and things like that, too. But yeah, I use I add structured data to my directory site for clients for anybody paying for I use a directory for prospecting if so obviously, the only time that it gets schema is if it's a client or somebody that's responded and you know, purchased something from me or whatever. So, but yeah, you can absolutely do that.
I would add the same asset to the client site, not the other way around. Because it's your client site. So you the listing on the directory is the same as, or a part of the main entity, which is the client site, not the other way around? So be careful with that. Yeah, well, what I'm saying is on the directory site, I put same as schema, which will also link over Well, no, because I even on the directory site, I still put the URL of the client site as their money site, not not the directory page, right, the directory page is the same as so. Right, just Just be careful how you're doing that schema. That's all that matters. I'm sorry, what we do on tier one brand, and another things that belong to the entity to the main site is we put the same mass on the organization, the organization, those are the same as the organization, not necessarily the organization, and you don't want to claim that the directory, the directory has the parent of the main site. Be very careful how you do that. Right. Right. I understand that.
So Henry says questions of filter place. So this must be from the keyword question earlier, he says, So filter, place my tops, top keywords, one in the first 100 top, I guess top keywords in the first 100 and submit all other keywords in the report tabs labeled silos, keyword intent categories. Oh, he does have a deep keyword research cake. Yeah, let's submit the spreadsheet.
Maybe the G trends list should like keywords be grouped before uploading.
So alright, so he's gonna have a place where he can list up to 200 or more than if I forget exactly how we put your most important ones there, but then upload that entire spreadsheet.
If you have additional questions about what Henry just posted in the Facebook group, the free Facebook group, and we'll try to get that answered for you. If that's not real clear, five o'clock, guys. We're going to shut it down. And thank everybody for being here. We'll see you guys