Choosing schema markup for a local business site does not need to be complicated. The real issue is not whether we use one more schema type than another. The issue is whether all our schema entities are connected in a clear, logical way. For most service pages and supporting location pages, WebPage schema or Article […]
What Schema Should You Use for Service Pages and Location Pages? Read More »
A Google Business Profile needs a website link, but choosing the right page can be confusing. Should we link to the homepage? Should we build a page for each city? What changes when a business has more than one location? The answer is simpler than it sounds: a location landing page is the page connected
Should Your Google Business Profile Link to the Homepage or a Location Landing Page? Read More »
When we run a bulk contact form submission campaign, the outreach message depends on the offer and the goal. Asking a business to verify its information for a directory listing can work in the right situation, but that is a different use case from the campaign we have been testing. The bigger point is this:
What Should Your Outreach Message Say in a Bulk Directory Submission Campaign? Read More »
Most Google Business Profile descriptions are generic garbage—and using AI to write more generic garbage isn’t going to help. In this episode of The Local Marketing Mastery Podcast, I break down how to use AI to create GBP descriptions that clearly communicate what the business does, where it operates, and why customers should choose it.
How to Use AI to Optimize Google Business Profile Descriptions Read More »
Keyword research isn’t about building massive spreadsheets anymore. In this episode of The Local Marketing Mastery Podcast, I break down how to use AI to uncover the searches that actually matter, understand the intent behind them, and find opportunities your competitors are missing. You’ll learn how to turn AI-assisted research into a smarter local SEO
Using AI for Local Keyword Research and Intent Mapping Read More »
No. SEO has not moved away from link building and into social media content instead. That is the wrong way to look at it. We still need to optimize for search engines. We still need links. We still need strong on page SEO. What has changed is the standard for getting content trusted, weighted, and
Has SEO Shifted From Link Building to Multi Platform Content Creation? Read More »
