Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 245

By April

Click on the video above to watch Episode # of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we're live. Welcome everybody to Hump Day Hangout, Episode 245. Today's the 17th of July 29. Then, we got several good announcements, the real quick and before we say hello to everyone just want to say, you know, if you're new to Semantic Mastery and you're watching the replay, you're checking us out live, you're in the right place, we're going to get into your questions and get those answered points in the right directions. get you what you need to know. If you ever want or need to be asking some questions, head over to https://semanticmastery com./HDquestions, and that'll take you to keep the URL the same. And just update the page so that you can always come back and ask questions ahead of time. So with that said, just go down the row here, Chris, how are you doing today?

Chris: Doing good, super excited, like super cool things coming up like POFU private event and stuff. So I can't hold it back.

Adam: Cool. Yeah. But if you haven't gotten your tickets, yet, now's a good time. any stage of planning, we're locking down the VIP event, in terms of what all it's going to entail. details to be released later, but you get your tickets at pofulive.com. It's basically going to be a half-day or more event before, people who live so that on the 11th everyone gets to get together, it's got a VIP ticket, meet each other, hang out, get to know each other, have some fun, and then go into the event. Kind of with that already out of the way. So you're ready to hit the ground running so. Hernan How you doing?

Hernan: I'm doing awesome. also super excited for a POFU Live 2019. 2018 was really good. So they say, so yeah, I'm really excited for you to know, to get to meet you guys hang out with all of you guys. So just be there will be square.

Adam: Outstanding. Yeah, and we've already heard from somebody who's coming who lives in Denver, which is awesome. So we got a local coming in there. And if anyone else is around there and give a shout out, you know, we're going to be in the area can't guarantee anything, but look forward to meeting people and you know, enjoying the area as well. So, Marco, how are you doing?

Marco: I already have my speaking topic for POFU Live and write your own fucking book. Tell your own fucking story. And I'm going to go from there. I'm just gonna flow. So I'm looking forward to it. I'm also knee-deep into our new What do we call it VIP coaching. I'm really into it really did digging in and looking around and seeing where I can get a foothold and, and make some quick money. So I'm doing all kinds of stuff plus all the other stuff that we talked about yesterday that I can't really say, yeah, that's, that's coming down the line, but it'll be four years for RYS Academy. On August, right? getting released in August, I believe is August 29th of 2015. And so four years, four years, and it's still there, it's still going. And regardless of what anybody says, the shit works. And so there you go, we're still in it. We're still in the lab, we're still in the Facebook group. Right? So for something that doesn't work, we have all of these questions all the time, about how to make it even better. And I'm there answering questions. So there you go.

This Stuff Works
Adam: That's true, man that yeah, that has been an active group for numbers of RYS always reloaded for Yeah, for years. So that was a good point. Good share with people that Yeah, there's a great community behind that. And just going strong.

Bradley: Marco, you're saying that after four years. And really, we started implementing it before we launched the product to make sure that it was working and repeatable and duplicatable. But you're saying after four years that it still works, and it's still providing results, just like we intended or did from four years ago? Is that what you're telling me?

Marco: Yeah, it's not as quick, of course, as it used to be because of the algorithm change. But if you give it the 21 days, the Google dance, it kicks in. And then it's unstoppable. It's that simple. You do it all the time. It's part of your foundation. It's part of my foundation. Everyone in RYS that's applying it's part of their foundation. They do nothing without a drive stack plus Gsite. Why? Because that's the SEO firewall. That that that's, you know, I'm thinking, John Goodman, right. That's your base, your Fortress of Solitude, right that nobody can touch you once you're there. And so that's what I think of when we're doing this. Oh, yeah. Not only four years, but May have of 2015. Right. When you did yours, your test, your crappy test, that's still ranking To this day, the ranking number one, I just, we were talking.

Bradley: And well, the reason why I was asking if it still worked was because, you know, for four years now we've been hearing Well, I'm afraid to use drive stacks, because what happens when Google closes that loophole, and it just shuts everything down? Well, for four fucking years, it's been working. So that looks like a missed opportunity for the last four years for everyone that had that we've heard that from, and we've heard that quite a few times. So anyway, I just thought it was funny. You're right, the algorithm is changed, it does still have an effect, but you know, it acts or reacts in a different manner. But it still works. And it is still absolutely foundational. The new business that I started, which Marco alluded to earlier, when he said that we're in a, we're an accountability group that started last Monday or excuse me, this Monday this week, for the new business that I'm in, which is real estate business. And all I've done is a drive stack, and I think five or maybe six press releases, and I'm ranked in the top three for my primary term for the state of Virginia. So again, if anybody says it doesn't work? Well, you know, keep thinking that that's fine. We'll keep using them. So

Marco: Yeah, I mean, less competition, because the guys in RYS Academy Reloaded love it when people say it doesn't work because it means fewer people come in more money for them. Right.

Adam: Very true. Very true. And Bradley, you alluded to it, but yeah, that's what you've been up to, right. Been working with a small group, from the mastermind on real estate stuff.

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Bradley: Yeah, it's been, it's cool. We just started on Monday. It's a very small group, I think we've got maybe besides members of, you know, my partners, so board members of Semantic Mastery and stuff there, I think we've got about seven or eight people in the group. But it's cool, because it's, it's a new business model where we can apply digital marketing and SEO techniques to that is, I think, completely untouched, honestly. And I think there's a ton of opportunity in it, I've been very fortunate to have great success in just the past three months since I started. And it's, in my opinion, way better than just a digital marketing business model. Because instead of making incremental growth in my revenue, like I have, for the last 10 years, as a digital marketer, I'm making exponential jumps in revenue right now from, you know, being able to find properties through digital marketing, as well as some traditional marketing, get them under contract for dirt cheap, and then turn around and sell them for it at a at a significant discount. But because of again, being able to apply digital marketing techniques to it, I'm able to get them sold rather quickly. So it's, it's really cool to get these great big paychecks. And I'm fortunate to have a few people that decided to join me within the mastermind to apply their digital marketing expertise to this new business model. And I can't wait to see the results that they're going to be able to achieve to during this next 10 weeks. So that's what's going on for us, as well as honestly, obviously, we continue to do what we do in the mastermind Marco and I just had a really good mastermind webinar last Thursday, again, we're after we talked about some other things for a little bit, we spent at least a good hour talking about silo structure, and some really important discoveries that Marco has made, that we kind of reinforced with, with my beautiful snag at diagrams and everything else through the last hour of the webinar, that I've already instructed my blogging vas to go back and start implementing the new silo methodology that Marco really revealed to us last week. And it's amazing to see what kind of results we're going to have come from that. So really cool stuff going on, as usual.

Adam: Outstanding. But before we get into the questions, just want to let everyone know, like I said, thanks for watching, for the first time here. Feel free, you can always ask questions beforehand. And we encourage that, especially if you're not able to make it live, whether you got a client call, you're out traveling, you got a job, whatever it is, you can ask those generally we have things ready to go by the next day. So you can come in, you know, a day or two after Hump Day Hangouts and ask your question, then come back and check out the replay on YouTube. And if you're watching on YouTube, go ahead and hit subscribe, if you want to share it with people, by all means, do that we're trying to grow our YouTube channel and love helping other people out. So if you come across some of our clips or things like that, feel free to share those and help us out and help someone else out. If you'd like to get easy and better repeatable results, and you're wondering where to start with us besides Hump Day Hangouts, grab the Battle Plan, just head over to https://battleplan.semanticmastery.com if you're ready to grow or start your digital marketing business, or if you have your own business and you want to get better results online, then come join our experienced community at https://mastermind.semanticmastery.com and head over there, find out a lot more about that hit us up if you got questions. But we're looking for more people, that would be a good fit for that, again, whether you're looking to grow your own agency or you got your own business and you're wanting to take things up a notch. But that is the next place you want to head to. And then, of course, save time and money for this store that wants to use the done for you services. And like we were talking about the RYS Reloaded. If you want to get that stuff done for you, you can go to MGYB. It's not just drives to action, get syndication networks, press releases, links, embeds all sorts of good stuff, so head over there for that stuff. With that said, Guys,

Marco: Before we go on, I just like to add that the perks are in the mastermind, the really good shit, but when we get deep into what works and why it works, and where we show people, how they can get extra power, how they can take advantage of what's going on with Google, because we stay on the cutting edge. We try to stay ahead of the algorithm and people say you are you can't do that. Well, yeah, yeah, you can. And and and you can plan ahead for Google is going to be if you know where Google's going, and meet them when they get there. And then start planning ahead for the next one. How many updates have we had in the last year since RYS Academy Reloaded, and RYS Academy was released, and we don't worry about Google updating shit, we don't give a shit. Because we're prepared at but this happens, guys in the mastermind. The perks are in there. And you have like-minded people that you can talk to in the Facebook group, it's active, you can post your questions a lot of people are going to chime in, you're going to get different opinions, of course. But we're going to come to a consensus of what works or we're going to tell you to try it out. Come back to us and let us know-how, how it works out. We'll help you along the way. Of course. That's what our mastermind webinars for. We have the Facebook group, they get access to all five of us. We're all in there answering questions. We're all active in there. That's where the magic happens. Right? So if you guys are really looking to take your business, whatever it is local, global, affiliate, e-commerce, it whatever it is real estate, it's real estate. Yeah, it's the mastermind, guys, that's where it happened.

This Stuff Works
Bradley: By the way, before we get started, I've got a really bad thunderstorm had come in this way. And I can see the power flickering already. So if I get knocked offline, you guys are gonna have to handle it until I get back. Well, then, let's do this. Let's hop into the questions and you go, all right, let's do it. It's been like ridiculously hot here. And thunderstorms pop up pretty rapidly lately.

How Do You Let Google Crawl and Index Your Google Doc?

Bradley: So. Alright, so the first question came from Brett says, other than publishing to the web posting the link to your Google Doc page? How can you get Google to crawl and index your Google Doc? Okay. So you're talking about you're drive stack files, I'm sure. So public files from within a drive stack? Um, you know, I'm going to give you my answer. And then I know Marco is going to answer is, I don't really care if they index or not. If know what I mean, I really don't care if they index because that's not in my opinion. That's not the point. I'm not trying to rank the Google Drive files themselves or the folders it's nice if they do but I don't I'm not that's not my goal with them. My goal is to use it, as Marco says, our Fortress of Solitude, as John Goodman say, right, that's the our SEO firewall, it's to do all the external stuff that we're going to do to, you know, SEO stuff to the actual drive stack, which then launderers it and passes it safely off to our whatever asset it is, we're trying to push, typically a money site. So I don't really care if it indexes. But one of the things that you can do is, uh, you know, if you've got a valid Twitter account, this is something that we did originally a long time ago, I'm sure it still works, although I don't use Twitter would be to tweet the link out because you'll see bots come crawl it. In fact, if you're actually looking at the dock, where you can see those like anonymous icons in the top right corner that show that somebody's viewing your doc, when you tweet it out, if it's on a valid Twitter account, you'll see the box come crawl it, and it'll light up like a Christmas tree with a bunch of those icons that will show up as like anonymous users or whatever. And I think a lot of that's bots, I don't know if that's really valid, like real traffic, or if it's the bots, but something else you could do is send traffic to it. Right? If you send traffic to a link right now, Google's algorithm is highly dependent upon activity, relevancy, trust and authority or ART, as Marco calls it. And activity is the first part of that. So if you can send traffic to that link, a number of ways that you can do that, right, you can set up a YouTube ad and just send some traffic to it that way, there's a number of things that you could do to get real valid clicks to that link. And that can also help it to index. Marco would say you?

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Marco: we Dadea. MGYB.co, hire an indexing gig, and he'll take care of you.

Bradley: Short and sweet. Love it.

How Much Should You Charge For Running An Adwords Campaign Of A Crossfit Company?

Okay, next one is any suggestions on how much to charge or this is a good one, how much to charge at CrossFit company to manage an AdWords campaign for them? I was in your mastermind when you use CrossFit for a case study and have a local gym, CrossFit gym owner interested in finding out more about doing this for him? Is there a minimum ad spend, you would suggest as well as the minimum amount you would charge him to manage his PPC, I was looking at charging him $500 a month as a minimum to make it worth my time. Okay, I'm going to give you a couple different sides to this answer because most CrossFit gyms aren't going to have much money for marketing, at least what I found unless they're already very successful, and they've got you to know, a fairly good user, you know, membership level, right. But the CrossFit gym that I actually became a part equity owner of a saga became a 35% owner. In part, he offered me that ownership for two reasons, one to help coach people number two, so that I could do the marketing for him as a principal in the business as opposed to like him hiring me because he did not have a marketing budget. So in all reality, I was doing the marketing, on sweat equity. In other words, I was doing the work managing the PPC campaigns, the SEO and everything for free because I was a principal in the business hoping that it would grow to a point to where I can start extracting money from the business. But it really never got profitable in this little town that I'm in. We were never able to grow it consistently enough to where it was profitable consistently. And so eventually, I said, I'm not going to continue to put time into this business. So I gave up my ownership. And I also quit that gym, because he was pissed off when I decided that it wasn't worth my time anymore. I had to invest my time in the stuff that was going to generate revenue. And that wasn't doing it. It was a passion project for me for about nine months. But I had to let it go. So that said $500 a month would ….

Adam: All right, well, let's fill some air time here, guys. Well, Bradley gets online. I didn't have anything spooled up that I wanted to talk about. And I know where Bradley's going with this, but I don't want to steal his thunder. Do you guys want to hop into it? Or you guys got something you want to go over? Well, not his what why don't we go to the next one. And then when he comes in, he can pick up where he left off. And let me scroll up here if you've already got it. Go ahead, Marco.

Should You Rename A GMB Listing Named After Its Domain To A Proper Business Name?

Marco: Well, the next one is amor, I'm here. He says he has a client Let's call him john smith. He's recently launched local coaching business. And he's marketing it on his new website. john smith. com. Yes, we to do is SEO with press releases. Press Releases only. He also has created GMB listing where he has named his business as JohnSmith.com. So as NAP looks something like john smith.com 123 mo, nap whatever. My question is, is, well, Google recognizes GMB business name johnsmith.com when I am doing citations and press releases, or should I ask the client to rename the business to John Smith Coaching Or something like that? If you guys want to take a stab, I mean, I have my answer for this. Would you guys like to take a stab at this?

Adam: No, my only one. I'm gonna I'm curious what you have to say here. I think the follow on question. I'm kind of curious why he only wants to do press releases only for SEO? And then why not? But Marco wants to go ahead with your response with NAP stuff.

Marco: Yeah, first of all, you get your client shouldn't dictate how you do you, the shit you do, you do the way that you do, you can't allow your client, everyone hiring you as an expert. And in telling you what to do. If you go to the doctor, you need an operation, you're going to be under sedation, you can't ask the doctor, alright me off sedation so I can tell you what the fuck to do. Know, you tell the guy this is what you need to do. Now as far as this brand new get john smith is? Or johnsmith.com is perfectly fine. As long as it's consistent throughout the web, that's going to be your entity, right john smith. Now, what you can do is you can relate the entity to coaching, how do we start that? Well, we do a branded drive stack, where we take it and we associate the brand, with all the keywords associated with the brand, right. And coaching, of course, would be the, what I call the market level of the top market level keyword. That is after, if you do a good job with your schema, of course, on-site siloing. And everything else that you're supposed to do according to the Battle Plan, the body is going to know exactly what this is about. This is about john smith, who is a coach. Now, here's where it gets tricky. What kind of coach because it's, it's what kind of coach that can create an ambiguity. Because there are all sorts of coaches, just like coaches, there's personal training coach, all kinds of coaching. So the one thing that you do have to be careful about is, is when you start talking about the coaching to the bot, which you do that with schema, you have to make sure that it's not ambiguous that the but cannot interpret it another way. Because when you do that, when you ambiguous, it's gonna it's going to cost you or it's going to take you 10 times the effort to get everything back the way it was. And oh the way it should be, then if you do it correctly, the first time, it's perfectly fine. But again, never ever let your client dictate how you do your job. You're not telling him how to be a coach. Why is he telling you how to be an SEO? Be that would be my answer to that anybody else got more?

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Adam: I know I do. Yeah. And the only thing I could think of would be the switch was that maybe he offered him press release services and so he misspoke in which case? Yeah, I guess a merger. Yeah, just that's kind of interesting. If you're here live, you know, let us know a little bit more and maybe we can get to that if we have time. But Bradley, you back with us. I hear me. Yep.

Bradley: All right. I'm trying to do this from my phone because of my powers out now.

Adam: Gotcha. Um, yeah, you're covering? Okay, you're a little scratchy. But I think that might just be if you're moving around. But yeah, we went heaven kind of stopped where you left off, we jump to the next question. So if you want to go back and finish talking about the CrossFit, you cut off when you were talking about I think you're about to say something about 500 a month. I don't know if that was going to be you know, too much too little what you were going to say? Okay,

Bradley: Yeah. So what I was talking about was when, you know, I was doing everything basically for free because I was a principal in the business. As far as if I'm going to manage an AdWords campaign for somebody, I wouldn't do it for any less than 500. If he has enough budget, hold on a minute, guys. I gotta shut this one. Alright, sorry about that and trying to do this from my phone. If he has enough budget to be able to cover the management fee and still provide you with a… Did you guys lose me?

Bradley: Okay, sorry about that. If he has enough money to provide you with a management fee and have enough, you know, money for ad spend, then absolutely, I would do it for $500 a month to start with. But again, I don't know many CrossFit gyms at least if you're in a major metropolitan area. There's a lot of members and stuff like that. It may very well be but the ones that I've run into are typically struggling so they're not going to have a lot of money and

….. HDHO cut off short due to power outage

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How Do You Link A Press Release To A Previous PR?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 243, one viewer asked how to link a press release to a previous PR.

The exact question was:

When linking a PR to a previous PR…. do you recommend linking to the BEST ranking (or MOST local) PR even it purges ORRRRRR….to link to the Press Advantage non-purging version of the release for most power?

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How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?

By April

In episode 243 of our weekly Hump Day Hangouts, one viewer asked how many location pages will be built on a Gsite if you order it with RYS stacks.

The exact question was:

I have plumbing business that will have eventually have multiple locations. I'm thinking of ordering RYS stacks. The current site will have location pages and no subdomains. Currently, I only want to target one location. If I order RYS with G-site, Will the G-site mimic the current website with location pages or it will be built only for a single location and then I would need to add more locations in future myself? or another G-site will be build in future if I order a RYS stack in future for another location.

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How Difficult It Is To Rank A Local Business Site Without GMB Listing?

By April

In episode 243 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how difficult it is to rank a local business site without GMB listing.

The exact question was:

If you wanted to rank a new site organically for a local business niche and a specific location but don't care anything about ranking a related GMB listing, and don't want to go to the trouble of even setting one up, how much more difficult is it, if at all, to rank the site without a related GMB listing? . . . . . Thanks again

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Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google’s Rampant Suspension On Legitimate GMB Listings?

By April

In episode 243 of our weekly Hump Day Hangouts, one viewer asked if there is a risk of claiming an unclaimed GMB profile amidst Google's rampant suspension on legitimate GMB listings.

The exact question was:

Hi Guys, . . . thanks again for your Hump Day help, as usual it is MUCH appreciated (smile) . . . . . . You mentioned recently that Google has been suspending legitimate GMB listings for making profile edits, in their effort to kill “”spam”” listings. Is there a risk of suspension if you “”claim”” an unclaimed profile and then completely fill out and optimize the listing profile properly for the biz owner during the verification process and right after it's been verified?

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Is It Mandatory To Create A Subdomain When Setting Up @id?

By April

In episode 243 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is mandatory to create a subdomain when setting up @id.

The exact question was:

For @id, is it mandatory to create a subdomain or will the Amazon object URL be enough? Is there any advantage of setting it up to use a cname subdomain? What link should we use as the canonical URL in our @id? the main money site? the google.business.site? or the maps url?

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How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?

By April

In episode 243 of our weekly Hump Day Hangouts, one participant asked how to set up a call center system for a family-owned tree trimming business.

The exact question was:

“My next door neighbor runs a tree trimming business. He and his wife had it set up where she would receive the calls and then dispatch them to the crew, mostly made up of his family members. She now refused to answer business calls leaving him, his kids, and family losing money and professional relationships.

They have a GMB, as I suggested it, and use Facebook as their website.

From what I remember, you also operate in the tree trimming business, among others, in northern Virginia. I recall a bit about how you set up the businesses to do call automation. If you have a moment, could you give me a brief overview and some contacts to help me, help them set up such a system?”

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

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Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

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Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

By April

 

In the 243rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what software search tool does the team recommends when it comes to identifying unstructured local citations in the U.S.

The exact question was:

2. Looking for software search tool designed to find or identify U.S. “”Unstructured Local Citations“” of businesses? Thank you for a prompt reply. ~ Alan #UnstructuredLocalCitations #HyperLocalPressRelease

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