Should You Build Backlinks to Your GBP Instead of Your Website?

Backlinks to a Google Business Profile can support local visibility, but they work differently than traditional website links. Instead of passing raw authority, these links help build associations between the business, its services, and its location. The key is using link types that look natural and reflect how real users share businesses online. When done […]

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The Death of the Keyword: Why “Topics” are the Only Thing That Matters

If your strategy still revolves around keywords, you’re already behind. In this episode of The Local Marketing Mastery Podcast, I break down why a topic-first approach works better for modern search and how it strengthens relevance across your entire site. You’ll learn practical frameworks for structuring content around topics, building authority in your niche, and

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Using LLMs to Map the “Customer Journey” of Your Target Entity

If you don’t understand your client’s journey, you’re guessing at marketing. In this episode of The Local Marketing Mastery Podcast, I break down how to use large language models to map the full customer journey and identify the moments that actually influence decisions. You’ll learn how to uncover key touchpoints, refine your messaging, and build

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