Social media gets a lot of credit in local SEO—but not always for the right reasons. In this episode of The Local Marketing Mastery Podcast, I break down what social signals really do, what they don’t, and how to use them strategically without chasing noise. You’ll learn how to leverage social platforms to support visibility,

Local SEO and paid ads look similar on the surface—but the economics are completely different. In this episode of The Local Marketing Mastery Podcast, I break down the real numbers behind each channel and how to decide what actually makes sense for your clients. You’ll get practical frameworks to compare ROI, set smarter expectations, and

If you can’t track calls, clicks, and leads, you can’t prove value—period. In this episode of The Local Marketing Mastery Podcast, I break down the tools and setups we use to track local SEO performance without breaking NAP or muddying the data. You’ll learn how to measure real ROI, report with confidence, and scale your

Should you run Google Ads alongside local SEO—or is that just burning budget? In this episode of The Local Marketing Mastery Podcast, I break down when Ads actually complement local SEO, when they don’t, and how to use both without cannibalizing results. You’ll get practical tactics to boost ROI, accelerate growth, and give your agency

Local SEO and Google Local Service Ads solve different problems—and confusing the two costs agencies leads. In this episode of The Local Marketing Mastery Podcast, I break down how each works, where they overlap, and when to use one, the other, or both. You’ll get practical strategies to maximize lead flow, set the right expectations