Does Google Look At Referral Sites And URLs to Determine Backlinks?

By April


In episode 280 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if Google looks at referral sites and URLs to determine backlinks.

The exact question was:

wanted to ask next week: 1) Does Google look at referral sites and urls to determine if there is a link there once visited the link?

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Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

By April

In episode 280 of our weekly Hump Day Hangouts, one viewer asked if one should be worried if Google picks up with IFTTT syndication and RYS.

The exact question was:

Should we be afraid if Google pick up with the ifttt syndications & RYS? What about big competitors like yelp or other big ones? What are the consequences on that?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 285

By April

Click on the video above to watch Episode 285 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Live. Cool. Hey everybody, welcome to Hump Day Hangouts. This is Episode 285 All right, we're getting there. We're getting close to 300 that's pretty awesome. I bet we're gonna blink our eyes It's gonna be 400 and then 500 after that, who knows? Hump Day hangouts forever and ever when we reach Episode 1000 I'll probably be in my Walker but maybe we'll still be doing it because uh, Alright, moving past that back into reality gonna say hi to the guys real quick we got some announcements the Battle Plan version 4.0 came out today so if you haven't yet go pick that up Battle Plan dot semantic we also got some really good deals. We got some awesome bonuses in there I'm not going to read them out to you. You guys can find them at Battle Plan dot semantic With that said, let's start here on my left I see Bradley first. So Bradley, you're up man. How you doing?

I'm good. I'm happy bear. Uh, you know, happy that the Battle Plan for is out. It's much more condensed and simplified shear than the previous versions, I think, I think it makes it a lot easier for people because basically just walk through the bundles and why it's important and how it applies for pretty much any sort of project now, which makes it a lot easier because I mentioned this in one of the Facebook live videos I've done but to, you know, announce that it was coming out that the problem before was that we had, you know, talked about all the different components and things that you would we suggest or recommend to get results, but the problem was that, you know, most of the time, people would skip steps and not implement everything. And then they'd say, Oh, this didn't work.

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And upon further investigation, we'd find out that they didn't do everything. And so when we set out to update Battle Plan for 2020, we decided that well, first of all, we had the product bundles and MGB but, and we did that on purpose. But that's what we really wanted to kind of promote is why those bundles are the way that you know why we have them set up so that you don't miss anything. It just makes it so much easier. And so the Battle Plan is a hell of a lot more simplified and simple is good. It doesn't mean that it's not effective. It just means it's easy to implement based upon the Battle Plan. So certainly recommend anybody to go pick that up if you haven't yet. Definitely. And I think what you said about being simple I think I'll pass it off to Marco next because Marco, what do you want to say about stuff is easy and simple? I think, you know, it's, it's, it's not simple, but it doesn't have to be complicated. Yeah.

It's not easy. Because a lot of hours work. Blood, sweat, and tears went into this thing. It's not as if we just one day out of the blue said, oh, let's do an SEO Battle Plan. A lot of thought into that, although it's whittled down so so that even a person who's not in it in the industry can understand it. It's not easy, but the way that we've simplified it makes it so much better for you guys to just go in order.

I mean, if you guys don't have the time to go through all of our training, you should still be a member of one of our groups. I mean, without question, because then you can come in and tag us personally in the Facebook group and ask the question directly, one of us will jump in and help you answer the question. Right at that moment, you don't have to wait once a week to maybe get into a hump day hangout and get into a question. And maybe we have time to answer the question. No, we focus on our people, our paying members, that's the way it has to be I mean, with Marco Baby got to eat man. And so, dude, that's the way it's got to be. But let me go back to the Battle Plan. It's simplified. It's whittled down. It's going there and take action. And let me tell each one of you guys and I'm going to do it myself. Pat yourself on the back. No, no, because I had my mastermind meeting yesterday, my mini mastermind.

And what we did was just go over, I guess as an encouragement, because it's accountability is an encouragement to one another, and people started showing their results and I'm like, holy crap.

These guys are ranking in a metropolitan area for like 1012 million people. Number one, number one for the market level keyword. I'm not talking about long tails, because long tails I think are unbelievably easy to rank for. But we're talking about the market level keyword where the money is guys. So not only was he showing that then that I get, you know, Ed gal, Bradley.

Yeah, I think you know him personally, I know him personally also, but he's ranking for the market level keyword in his area. And then another one of our mastermind members, who's killing it for an attorney, Attorney Seo we all know how difficult that is correct.

Truck accidents, wrongful death, you name it, it criminal law, and the guy has his clients. Number one. I got another guy showing he's getting massive results from whatever he's doing. He's in Colorado, by the way. I know you love coffee. You guys all love Colorado.

But he's getting unbelievable results. Okay, how are they doing this shit? How? Okay Yeah, I'm the master of subtlety Guess how the fuck did doing? Take a guess

I'll leave it at that.

Well, Marco you know we left out one very important thing. How's the weather down there? Can you tell it's actually cloudy now? This overwhelming with brightness today this is what passes in Costa Rica for cloudy and we are in the middle of the rainy season it was beautiful this morning in the array. It's a little cold, right? Cold for me it's 72 degrees. So but you guys in the sky outside the US like 2022 it's chilly. Can you feel it feeling your balls when you get older? That's tough. Well, I'm glad you suffer through that for the rest of us.

Hernan, how you doing man?

Good man, I'm muted. And now humbly says that you need to go get the Battle Plan because better plan 4.0 it's out. So you need to go get it. So I'm really excited about that man really excited about you know, the fourth version of the Battle Plan and it's been getting better and better and better as we go by. So really excited about that really excited to be here. Did you call that thing? humpy happy man. Yeah.

Wow. That's awesome. All right, Chris. How about yourself, man? How you doing? Yeah, I'm actually proud and happy that it's warmer than in Costa Rica here.

That's a new one. And regarding the Battle Plan,

I also have bad news for some people. I'm not sure if they're gonna be sad or like upset or so. But

I mean, like, rarely actually mentioned it already. And I'm gonna hit that. It's like, I usually do. The question is like,

Do you mean that I have to spend more money after I purchased the Battle Plan to actually execute it?

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And the quick answer is, Yes, you will. If you want to execute all the steps, you will have to spend more money to actually get the results. But as Marco said, it's gonna be like the really good results and not some longtail bullshit keywords where you actually don't need our Battle Plan for that stuff. So, yeah, blowing it out here. Good stuff, good stuff. Yeah. And also always come back to you know, you got time or money and hopefully start leaning towards bringing in more money reinvest that start doing that stuff. That's what we've done. That's where we see the fastest growth and you know, sometimes if you don't, then you roll up your sleeves and you can do it yourself. But as soon as you can, you know, you bring on the team to do it, you automate it and you do what you can. So I think Chris has a really good point. Well, it's mindset, isn't it? Yeah. Okay.

So guys, how much money do I have to spend? No, you're already starting off on the wrong foot. That's the powerful mindset. The powerful mindset says that you're making an investment in your future into what it is that you're going to do into being successful. And yes, of course, there are failures along the road to success, use those as a stepping stone. As I mentioned, in our portfolio, I've 29 in my portfolio 2019 presentation. So you take that as a stepping stone, but the whole, the whole thing is, invest on yourself, because the only way that you're going to grow your agency, the only way that you're gonna make money online, is if you actually learn how to implement methods that are already successful. Not because somebody is telling you that they're successful, because you can come into our mastermind, of course, you have to be a paid member and talk to the people in there who are killing it and say, Well, you know who here is successful, I bring you into my mini mastermind, and let you see who's successful. I'll show you case studies that that show success.

But it's taking that first step is okay, let me It's 17 bucks. That's all it is. And you can spend more depends on how far you go down the funnel. But that's all it is initially. From there, yes, you do have to spend because we spent a whole lot of money creating the bundles, the ID page, the SEO PowerShell I'm not gonna go into detail. Guys, if you don't know what it is going to mg y b dot CEO, look it up. It's all explained in there. But it's an investment. So who isn't willing to like if you know, Okay, I'm gonna get it to at least a two to 213 to one four to one return on my investment. If If I go and take action because the key here is it's such as getting the Battle Plan and reading it and saying, Okay, let me see what I can do. No, no, it's going and do it. Do the do that we do.

That successes right there. Give you the keys to the kingdom give you the keys to the kingdom guide.

Whether you take the key, and you have to go put it in the fucking login, turn the key man, please. I don't know what else to say, man. I'm done. All right. Good follow up, Marco. I think this is interesting. And maybe we could do this with mastermind members, I might talk on my next one on my next mastermind webinar, or we could potentially maybe for 2xyouragency as well, but it's getting with people. I think we've all been there at one point in our life, I'll only speak for myself. And I know I've heard Bradley talk about this, though, is taking on projects, you know, and learning the hard way where, you know, the price didn't make sense. Like, Hey, I got this client, they're bringing in, they're paying me 500 bucks a month. But you didn't do the math to say is this worth my time? And so getting into the details that that is important, and you can learn, you know, the tough way. But you know, sometimes going through that beforehand, and then saying, Hey, does this project even make sense for me to try to do some SEO for this person? And then realizing too late, like, No, it isn't, or it's your own project and you realize, I've invested 200 hours of my own time and this is gonna make me 50 bucks a month. What the hell am I doing?

Are that an important skill to have with any of this?

Yeah, also, like on the affiliate case study that I did, like, I don't know, one and a half years on the old Battle Plan, not the new one.

I think within like the first three weeks, I doubled my investment, and like by now I think at 22, as you hire, I don't have the exact numbers in mind. But like, it definitely pays off if you actually if you sit down and actually executed step by step and doodle. Cool. Well, with that said, we do have some questions. So if you guys want to find out about worry list SEO, if you want to get faster results, you don't want to worry about updates or algorithms go grab the Battle Plan and So with that, you guys, should we get other questions. Let's do it. Grab the screen.

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Confirm that you guys are seeing it. Roger.

Okay, let's see. There we go.

All right. It looks like a reset.

What Would You Do Differently In Your Digital Marketing Agency Once The Economy Starts Back Up After The Pandemic?

Looks like we're going to start with one of the questions from Wayne. Okay, yeah, this was posted in the free Facebook group. And it's a great question. So thank you for this way. And he says, In light of what has happened to business confidence due to the pandemic, what would you do differently in your agency business once the economy starts back up, and consumer confidence goes back to normal?

This can almost be viewed as a sort of reset to clarify, maybe it's not buyers confidence in agencies per se, but buyers confidence in themselves and their ability to make good buying decisions. And I think that's a great question.

I know something that I've thought a lot about recently, over the past month or so, is how to like how I'm going to do that how I'm going to start prospecting again for in my case Tree Service contractors. Once this, although there's a lot of Tree Service contractors still working right now let me explain what I'm about to say.

One of the things I want to do is reduce my rates, at least initially. So perhaps, and the reason I say that is because a lot of business owners are a bit gun shy right now or hesitant to spend money and at least from business owners that I've talked to, because they're hurting for money, now their revenue has either completely disappeared or significantly dropped. And so when the economy gets back to normal, it's going to be some quite some time before we ever get back to fully normal. But when it starts to open back up and Revit, you know, business strategy, business transactions start to pick up in volume picks up and everything else. I think they're gonna I think, at least my opinion is that people are going to be a lot more hesitant to spend money, or if they do, they're going to want some sort of assurances and that kind of stuff. Now, again, this is speculation, my assumption of what's going to happen so forth. For me personally, one of the things that I've been doing for the last about six weeks. I started to get started on it about six weeks ago, but I'm actually talking about this in the mastermind. For the last several mastermind webinars that I've hosted, that I'm trying to process, you know, systematize, much of the complex work that I have always done myself so that I can outsource that or delegate that to somebody that's paid four or $5 an hour versus my own time. So in other words, whenever I take on a new client. I've always done the onboarding in most of the setup myself. So because of that, I charge a very high setup rate or setup fee for new clients, typically in the neighborhood of $3,000 on the front end, and then you know, anywhere between 1000 to 1500 dollars a month for like Tree Service contractors, for example. But that's the reason I base my setup fee is because I know how much work I put into the actual setup setting up a new website or restructuring an existing site, optimizing GMB, setting up all the entity assets, the SEO shield, essentially syndication network, all that stuff, getting the content marketing schedule or plan developed for my blogger, I do all of that myself or have been throughout my entire career. And so I charge a lot for that because it takes me in a lot of time to do all that setup work. And the reason I've never delegated that before was that it is so complex, the amount of work that goes into all the setup that I do that I've never wanted to take the time to develop processes for all of that well, because of the 2xyouragency training, the Double Your Agency training.

I talk about setting up systems and I have for much of my business, but that portion of it, the onboarding and the setup for new clients, I've always done myself and so I always charged accordingly because it's my time that I'm investing into it, and it gets done well and it works for the client like it produces results. But again, it's a lot of my time. And so I want to be compensated for that. And so I charge that sort of a fee. So one of the things that I've been striving to do and again, it was I, I was prompted to do this because of the 2xyouragency training was I wanted to systematize even that we talked about it in the training guys. And I got this from Adam. And it's, it's been ingrained into my head now. But automate, delegate or eliminate, right, so if I can't automate the setup, I want to delegate it or eliminate it entirely. In this case, I want to learn I want to delegate it. So I've been working for the last month really started about six weeks ago, but for the last month, I've been working on trying to systematize my onboarding and setup processes, and it's an enormous amount of work. In fact, when I first learned how to develop standard operating procedures or SLPs, that the first time I learned the first thing that I systematized was building syndication networks that later became Syndication Academy.

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So it took me three months to develop those processes. Now I'm better at developing processes. But this is an enormous amount of work as well. And so I've spent a month and more anywhere between 10 to 15 hours a week, for the last month developing these processes. And the reason I'm doing that is so that I can remove myself from that process. And I can delegate that to a virtual assistant that I pay in the Philippines, for example, for $5 an hour good wage. So now I can take an onboarding fee that I would set up for you that I would typically charge roughly $3,000 for and I may be able to reduce that in half, and still produce a really good return or revenue for my agency, but at the same time, I'm only paying, you know, a fraction of that out to have it done. And I have all of my time still. Does that make sense? So I can actually And not only that but because I have slps I can also bring on more people to delegate to so I can increase volume. In other words, I can take on more clients because it's not a finite amount of time that I have to invest in setup and onboarding because I can just bring on more personnel to delegate additional work to because of the SOPs, standard operating procedures are there.

So for me what I've been striving to do that so that I can reduce my onboarding rate or my setup fee, number one, number two, I probably am going to be reducing my retainer, my monthly retainer fee as well. And I mentioned this in the Facebook group is my comment. There's a couple of things I've been kicking around one would bring them on at a reduced initial rate, but get a pay like a results-based pay increase or retainer increase based upon the type of results that I can, that I know that I'll be able to produce for them. So for example, it might be the first three months or once we heard it, you know, first three months or at a certain rate, because that's typically about how long it takes for me to get significant results anyways, or some sort of threshold or milestone that gets hit a number of leads generated traffic, you know, number of traffic, whatever, traffic level or whatever. And then the rates go up from there, or something that I just took on for the case study that I'm conducting in the mastermind for my mastermind webinars, I recently brought on a new Tree Service contractor who's buying leads for me on a pay per lead basis at a discounted rate for my typical rates. But it's interesting because he does, he's not paying me a monthly retainer. He's just paying me for leads but I'm actually working on building his assets up, well, his brand through my assets, but I'm building his brand up. And it's working really well.

In fact, I'm turning really good revenue over from this new Tree Service contractor right now, because of that, what just so you guys understand what I'm saying? Meaning I'm building up his brand, through my assets through the domain, everything else that I purchased for his company, right. So in other words, I own the asset with his branding on it, and I'm building it up and he's paying for the leads that are coming out on a pay per lead basis. So there's that or there's another type of arrangement could be a revenue share something like that. So that they're, they understand that you're, you're going to your revenue is tied to their success. Does that make sense? So in that's kind of how I'm going to be approaching it first being able to reduce my rates initially, by removing myself from the process entirely, which will make my agency more efficient and more scalable to begin with. But then also, you know, giving them some sort of incentive to sign up with me so that I can start to show results, and then increase my monthly retainer as a result of, you know, either certain milestones that are hit or a certain timeframe, or whatever the arrangement is, or like I said, the pay per lead model, where they're buying leads from me even though I'm building their brand instead of like, going out and creating my own generic pseudo brands that are lead generation assets or do some sort of revenue share model that makes sense.

So that's personally how I'm going to be handling it. And again, I'll be talking a lot about this in the mastermind. That's specifically why I'm trying to systematize my agency processes right now, so that, you know, I can scale and I can share it with the rest of the mastermind members as well. So, Max, just hears what some of you guys are doing Hernan and I really like that approach Bradley because kind of it takes the burden out of the business owner right? When it comes to you know, paying you a monthly retainer for your services. And some of these guys might be coming out pretty beat up after this, you know, this situation, this economy, whatever, some of them might be right on top, but some of them might be coming up pretty beaten up. So I think that having some sort of either revenue share or success model embedded in your retainer, maybe charge a little bit less, but then you have some sort of either revenue share or profit share.

In my case, I run ads. So it makes sense, it makes sense to have some sort of profit share after ad spend. And that makes sense because it helps business owners like understand that they can, you know, they can actually pay you while the business is going back to where it was before. So having some sort of success, and then it sets you up for success as well. Because if you really hit a home run, then you will end up getting paid a lot more than just your retainer, right, which is the whole point. So I really, I really like that idea of the kind of, you know, making it like a no brainer, taking out all of the risks from the table, and then it helps you getting creative with the way you're structuring your deals. And, and also, you know, I would definitely consider hiring somebody to do most of the grunt work while you are effectively focused on, you know, the high-level stuff or the creative stuff, right? But then the rest, you can systematize that you can do processes and all of that. So, I really agree with it. I really love what you're doing there.

Chris's young mind, I would probably spend a little bit of time having a discussion usually doesn't take longer than 30 minutes. Last Word of bottlenecks was like, for example, if it's just a physical store, and they didn't have like an econ store or something online set up.

They could have made sales that way. So like, in the best case, I can refer them to somebody and get a cup out of that as well a little bit and help them to get set up. So in case something else happens that is similar to that or a second or third wave might happen. I hope it's not but like, you never know.

They are prepared, you know, and they don't have to shut down completely, but they can still get sales and stuff.

The rest I pretty much agree with what has been said already.

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This is really interesting. I mean, I really like this question. Like how do you restore back

Unknown Speaker 24:00
In Scott buyers confidence in themselves, I thought that's a difficult one because you're talking about how do you get into that person's head and talk to them about their ability to make good buying decisions. All you can do is establish confidence and good rapport between you and the client. I mean, that's what will take care of this having that, that that confidence in you, that you can produce the results that you say you're going to get guys gonna drop a bundle on you. Whether it's 500, if it's a bundle, to a lot of people, or 50,000, that's a bundle to other people. It's all relative, that that ton of money that that bundle of money is relative to the person that spending the money. If that person if you can show that person that they can have confidence that you because you're going to produce results. Either you've gotten results before and you can just show it you can just go in. I talked to a prominent attorney last week with a couple of others guys that I'm working on a project and I talked to a guy who's dropping a bunch of money, we're talking millions of dollars in Google ads and wants to turn his focus elsewhere. And so what I'm going to charge these two people, this attorney, and this guy who's doing the Google ads and wants to go after the niche, another way, is what Well, you're going to have to pay me like it doesn't matter. At this point, if it's a local client who's having a hard time because he hasn't done a Tree Service job, let's say in four or five, six months, I understand that.

The way that I'm doing is I'm already dropping prices. For example, I have a couple of attorneys I'm already helping, Whose call volume dropped. And so I did drop the fee. While this goes on, as soon as it opens up, I know it's gonna be a train wreck. People are gonna go crazy. accidents are gonna start to happen again, cause you're gonna come back so the fees go back up. And they Oh, they go back up not only to where they formerly work, but they will also increase by a percentage to make up for the break that I gave them, it's gonna they're gonna make, again a bundle of money. The same thing with with with the new attorney that I'm taking on, we might bring him in at a reduced fee initially. But then as things, they gain traction and people like I hate to say, but people start having massive accidents. Again, it's a bunch of money. And so this, this is all to me, right, the weight and the way that I'm looking at this. It's whether you can instill that confidence in your ability to produce the results that these people are going to need moving forward. And that's the conversation that you need to have with that person. Whether it's a phone call, whether it's that one on one once that this thing clears up and letting that person know that I'm the person that can get you the results that you want. I mean all of us have had that conversation with a client.

Yeah, I know that you've been screwed by other SEO agencies. I'm not that SEO is in here call these people. They can vouch for me or you came to me because someone referred you to me because I got the results. So you already know that there's a pre-conference that's called already established to some extent. Now you can either screw that up or work with it and close the deal. How you close that deal? Well, Bradley, Bradley, Hernan, and Chris, have given you guys some really good ideas. I don't generally take local clients at that price. But if I mean, if that's what it took, if it took bringing somebody in at a reduced rate, and as volume increases, your monthly fee is totally tied to that percentage increase that I'm totally for that it's not the way that I'm doing because I don't really do it at that hyperlocal level. I don't focus on that. But I can totally see your point of view.

And how you would do it. And at the same time, I can also see it just totally going in there and convincing that person that you're the person to be trusted with their livelihood because that's what it is.

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Adam, you're the last one yet. One more thing, prices will go up anyways, like just seeing about, like all the money that has been given out and like they break the business set. So you can definitely expect like after things are working again, that there will be a price increase. Yeah. Because the purchasing power is less on the money.

So when Yeah, I agree. Good question. And I'm going to talk more about the consulting agency side of things, not the buyer competent side directly. For that, I think, you know, I'm not an economist, maybe an armchair one. And all I can say is, you know, I know myself and I know people have different sides or different feelings about this. My gut feeling is you know, I can only speak to what I'm going to do and I know I'm not going to be spending more money than usual in the near future right to me that goes against what I believe is safe and good for me and my loved ones. And I think a lot of people think that but again, that's just me I'm not that's not Adams verified theory or anything. So what I'll do is lean back I think something that we talked a lot about it POFU Live, Herna talking about it a lot Bradley has or branding yourself more than ever. That's something I'm focusing on. And I got this started slowly over the last few months. And now it's really built up steam in the sense that like, it's something I'm focusing more on. And I see that there are several reasons why for myself, it's one you know, you're helping yourself, while at the same time you get to help others and you can do this in any niche in the industry at any level. I don't do local generally. But I mean, of course, you can help others locally, right. You know, if you're doing local marketing, you could be doing local marketing meetups on Zoom. You could be helping the local builders as they begin, you know, needing to start prospecting. Again, if they've been on restrictions, I mean, there's all sorts of stuff you can do, I'm not going to beat a dead horse there.

Obviously, videos right now are really important. And again, if you can, once things are safe again in person or doing zoom calls, and I also look at this as a good time to find out what you and I really like doing. You know, if you enjoy teaching others about it, maybe that's something you could move more into. And like who you really like, start, start building up that prospecting engine, even if it's already in place. Just kind of, you know, streamlining and doing whatever you can and looking at what you really want to focus on moving forward. So that's something that I'm taking very seriously and I want to get that going because that it can be at times it feels like a heavy flywheel to get moving. But once you start that moving, you just keep doing it a little bit from time to time consistently, and that really starts paying off.

Secondly, Bradley talked about this, so did Hernan but streamlining your operations and as Bradley said just once per week, I really do. You know, I think everyone should do this once per week, ask yourself what you can automate delegate or delete. Just set a time and do it write it down on a scrap of paper. It doesn't have to be rocket science, right? But you've got to set that time aside. And if it works, like I think it will then keep doing it. If not, you know, this isn't some set and stone rule. It's not working for you don't do it. But you know, for 99% of the people out there, I guarantee you, this is going to be a potential game-changer for you. And then last but not least, I love this quote, I did an interview with a guy named Matt Barnett. He's the founder of bon giorno, which is an app that Bradley introduced me to and he said, you know, automate the process, not the relationship. And I think we're seeing that even more now that people are having to work remotely. You know, automating as much of the process as you can, but then really building those relationships as business owners as consultants as agency owners. That's, that's been important and I mean, bonds euro is a tool, and if there's another tool use it, but I just use this as the example that has been a game-changer for me down to like the tactical level, like it's fun because it helps build the relationship. But a great example is earlier this morning, I had approved a call. And when that happens, I get the phone journal notification pops up, hey, Adam, send the video to so and so. I recorded it. I had seen what they said I approved their message and I was like, you know, hey, it's Adam. I'm looking forward to talking tomorrow. If you got any other background information on your project, let me know, you know, I'd really like to make the most of our call. It sounds like you got something interesting here. And they have given me a real short description like most people do when they fill out forms. I send that off, I get back a four-page email from this guy and he's got just this mine, you know, really interesting project. All of the juicy details. He told me what he liked about his vendors. He told me what he fucking hated about his vendors. He's telling me, you know, just under the hood, you know, all the details. And you know, all that took me was literally 20 seconds. So, I think that again, going back to that automating the process, not the relationship so I can put that 20 seconds in, it's real. And the rest is taken care of for me, which nobody cares about anyways, nobody cares that there's a program that sent the email they just care that I cared enough to, you know, say hi and ask them what's really going on. So you mean to tell me that video emails work to wow your prospects and then ultimately your clients as well. It's true and it has a very high engagement rate.

That's funny.

Yeah, I'm telling you guys that's how I primarily communicate with all of my clients. I mean, I do jump on the phone with them occasionally and we chat back and forth via email but almost every month I'm sending a video email to my clients just going over their monthly reports and again, I say the same product we sell guys it's the same method you know, we practice what we preach video lead gen system, that's how I do all my prospecting and it works really well and that starts the whole like, it builds rapport without us even conversing, right that makes sense on video, email, you can literally build rapport with the prospect before you ever communicated with them and like in real-time,

And so again, I also use video emails for communicating with prospects after like four clients once they become clients, and they love it. I've gotten so many comments over the years now from clients that say that they love that. Because they, you know, they know what's going on at all times. And it's like Adam said, I'm building that relationship, even if we're not literally talking back and forth, it's still building that rapport because they're, it's like they get to know me and all that other kind of stuff. It works really well. And the other.

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You know, the other part of that is that, you know, I talked about this into your agency, what Adam just said is, when you're also prospecting, it's, you got to think about it guys like so much of the sales training out there is sales training about how to sell a product or a service and it's almost like a one and done like, that's why there's hard closing, like hard closing techniques that people try to teach you in sales programs and all this other shit and I found that that is it usually pushes people away.

For the type of services that we sell as digital marketers, we're selling a relationship, not a product or a service. Yes, there's a product or a service attached to the relationship but the thing is we're going to be intimately involved with their business. And we have to develop that relationship and that rapport with the business owner or our point of contact at the business in order for us to create that relationship that's going to be long-lasting, if that makes sense because we're going to be communicating with them on a regular basis and we are tied to the success of their business it's really important to develop that relationship strong upfront that strong rapport upfront and also to maintain that relationship so I totally agree with it without him just said

alright, so we can go jump on the next question was a fantastic question. Wayne, thank you for that. Let me get to the next one.

Difference Between Battle Plan 4.0 And 2XYourAgency

Okay, this one is from the free Facebook group as well from Cliff he says what's the difference between the Battle Plan 4.0 and 2xyouragency? Well, the Battle Plan 4.0 is like how to get results with building up an entity and how to get results with a search google search primarily. It's basically a step by step plan for how to get results with any type of web project that makes sense to your agency about how to build your agency and how to grow your agency, and how to, you know, again, scale it, prospecting and sales as part one. Part two is how to get reliable, consistent, repeatable results without you have to do all the work. And part three of 2xyouragency training is all about how to scale your operation. And that's so there's a big difference between Battle Plan 2xyouragency Battle Plan is about how to get results with a particular online or web project to extra agencies how to build, grow and scale your agency, your agency without doing all the work yourself. So anybody wants to comment on that?

Oh, it's perfect.

Are There Are Any SEO Practices You Need To Keep In Mind Before A Domain Goes Live To The Public?

Okay, Muhammad's up what's up Muhammad? He says, Hey, guys, a car dealer client of mine has been getting a new website built and they're just about to live to the domain. And your guys' advice. I made sure they would perform proper redirects from the old links beyond that, is there anything I should do once a new website goes live? I have a power shield in place for this client and I just bought a few mg y v link building and embed orders aimed at the ID page our way as a GMB, do I keep going, as usual, seeing as the domain is the same.

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Yes, far as I know, the only other thing I might do would be to do a site, you know, a domain change, or whatever. And, you know, you can in Search Console, you can tell Google that the new site is over here, if that's what is the same domain or push it live. Now it looks like it's the same. It's on the same domain. So yeah, I don't I can't see anything else. Marco, do you have anything else more? No, I don't see anything else other than once this is all done and once the link building has cycled through that first time, you'll take a look at the data, see where the money is gonna be. You've been at this long enough Mohammed not to understand where the money is in that niche and

You might have to isolate the top market level keyword for that category in the niche. And then that is just adding an error page to the G site inner drive stack, of course, with a corresponding inner site, money site page, excuse me, and then pushing power to that to rank everything in the niche. And yes, it's that simple, but it's not easy.

Should You Assign The ID Page As @ID Designation In A Local Business Organization Schema?

So next question from Muhamed and says, regarding local business organization schema, the @ID page, with the @ID designation should always be the ID page, right? Yes. And actually, it's not supposed to change it's supposed to be like, in other words, where do you point to should remain consistent Now, don't get me wrong when I'm starting a new project as I'm waiting for the ID page to be built. For example, I might use this domain website URL as the ID page so that I can get the main site up and the structured data and stuff like that, but typically once you have the asset and place the ID page, you can change the elements on the ID page. But you should always point to the same UI, right?

At least that's my understanding of it. Do I have that right, Marco? Yeah, that's what Google says. But it's not necessarily so because you can have multiple @ID. And no, it doesn't necessarily have to be the @ID paid doesn't have to be the s3. It could be an organization page on your website. That's the @ID. Mohammed, again, it's simply an identifier of where your company's information is right where this organization is and everything related to the organization and then the entity loops. What it simply does is it catches the bot in everything related to the organization which is your syndication network, your drive stack, G site GMB. Now, anything related to you can even include citations in there. But no, it doesn't have to be it should it be like no. Once you set it Bradley is right, Google's recommendation is you leave it. But you can have multiple @IDs, you can identify multiple nodes. That's all you're doing. Let's call them places so people don't like misinterpret what a node is different places that are being identified as places where you can find information about this organization or this local business.

Yeah, I know that my screen is paused because I'm trying to dig into something for it in Google ads for a minute to show. One of the upcoming questions guys just stands by one minute. I it's a question coming up on Google ads that I want to share something with.

Standby, just a minute, guys. I typically don't do this on all day Hangouts. But it's a great question and I want to show this

standby one minute, I promise.


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Yeah. All right, let me start the screen share again.

Get rid of that. All right.

All right, sorry about that. We'll come back to that one when we get to it. Alright, so this one, maybe What's up, baby? He's here every week now asking multiple questions.

That's funny. All right.

Is It Okay To Publish A Post On Two Different Silos?

So he says, hey guys, can I post on two different silos? Don't it should be in one silo it, you should really, if your keyword research is done right, and you structure your silos properly, a post should only go on one silo, right? Whatever is the most appropriate silo, keyword set. Does that make sense? Now, if there's some reason or another that you want to direct a reader, a visitor, you know somebody that's looking at the content to, you know, a, another silo or another post within a silo, another page within another silo. You can do that with just an internal link, just nofollow the link but you don't want to put the same post in two different silos, that's two different categories. Right? And it just, it doesn't really make sense to do so. And it also causes some funky things in WordPress when you do that. So I don't recommend it. Does anybody else have anything else to say about that? No, no, it's a no. Okay.

Should You Assign SameAs Attribute To The Branded Properties?

Number two, should the branded property properties have sameAs attribute like the money site? If you can inject structured data into them? Yeah, you can. Because remember, you can use the same schema type, whether it's local business, organization, Corporation, whatever it is, you can use the same schema type in your web tools as well. So for example, you know, just like Mohammed was asking in the previous question, your ID page could, you know, if you're using local business structured data, for example, the ID designation could be pointing to wherever you placed your ID page, and that would be the same no matter what local business structured data or schema was on any one of your web twos for the ones that you can add that to not all of them, you can do most

Then you can't actually, unless Marco knows how to wait for a way to hack it in that I'm unaware of, for the most web tools, you're not able to actually add structured data. But when you can, yes, you can, you can add that in as well. But you have to have access to the HTML, right to be able to do that the HTML header mainly too, right? Yeah. And be careful, because you want to create a parent-child relationship. But you don't want to do it the opposite way. You don't want your tier one branded, to in any way be taken as the parent and something else to be the child. Because then you could now create a lot of confusion. And you don't want to do that not at the code level. Guys, don't mess with the quote unless you know what you're doing.

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Example Of A Complex Silo

Number three, can you show an example when it's necessary to use a complex silo? Well, yeah, I mean, you know, for example, is a great one. One of our mastermind members was talking I'm not gonna name any names, but was talking about a glass repair company. And they were asking about, you know, how to structure silos on a glass repair company.

For a glass repair company website, and they had an auto glass, residential glass, commercial glass, but then underneath, so that would be a top-level category. So that would be you know, if it was a simple silo structure, it would be posted directly underneath each one of those categories, right. So that would be the category slash post structure, which is a simple silo structure, meaning it only goes two levels deep in the silo itself, but for example, under you know, I don't know, residential glass repair, being one silo, the top-level silo so that if you're going to do is for various subcategories underneath that silo. So for example, residential glass repair could have window repair, a sliding glass door inst or door installation, glass door installation, right. So those could each be subcategories of residential glass repair. Does that make sense? So each one of those now for example, like glass window repair, it could have that could be a subcategory. And then you could add posts underneath that, right. So you could add depth to the window repair subcategory, which is ultimately part of the residential glass repair, primary category, or top-level category, excuse me. So that makes sense. So for example, and then like maybe glass installation, residential glass installation, and then you could have as posts right to add depth to that which glass installation residential glass installation could be a subcategory of residential glass repair, I'm just using that as an example. I don't know that niche so I'm kind of pulling this out of the air. But you know, you could have window installation and or door and glass door installation, sliding door installation, French door installations, that makes sense. Each one of those could be individual posts to add depth to that particular subcategory. Okay, so that's just an example. It doesn't matter refresh redirect.

Does A Meta Refresh/Redirect Be Considered A Backlink?

does meta refresh/redirect is considered a backlink? Yes. From the original source. Yes. So if you redirect a URL through a redirect to whatever your target is it will pick up as a backlink. Is that correct? Does anybody want to know that? It's a response code, all 300-330-1302 308 400 500. It's a response code. It's interaction in HTTP now, but the way that I understood anything linking to that page that's being 301 would be considered the length, but the meta refresh and the 301 and three or two, those are simply response codes. They're not backlinks. Right now and right, I get that, but I thought I thought he was asking if you redirect something to it, does the redirect become a backlink? So the original URL that is redirected does become a backlink? Yes, that's what I was at was answering. But yes, you're right. A reader. A meta refresh or a redirect is not a backlink. It's just a redirect to wherever HTTP header code. Tom says if this isn't the right forum for this question, please write in the appropriate place. Okay. This is the question I was going to show you.

Advice On Running Ads For Lawyer Lead Gen Videos

Tom says I purchased your YouTube ads training being a complete novice to ads. Fantastic course, by the way. Thank you, Tom. He says, any advice on running ads for lawyer lead gen videos? For example, how would you go about putting ads in front of people who need a divorce attorney? Okay. Well, Tom, if you go through the entire training, you should know that you can use in-market audiences, which is what I highly recommend or custom intent audiences. So what I did was I pulled up in one of my Google Ads account here just to show you for example, if you come into let's go to browse and if you look at in-market life event and custom intent audiences now I'm looking at a display campaign display in YouTube ads, very similar audiences in-market audiences. There are some slight differences, but there are there they're very very similar.

Okay, so I have the display campaign right now. But if we could take a look at in-market life events and custom intent, you can go into in-market audiences and you can look for Business Services, maybe look for legal. I don't know if they have a separate one for legal. But you could look for Business Services maybe. And see if there's something in there for legal. My point is to go through the different in-market audiences, preferably I'd start there and see, and again, there's a lot of them. So you just have to start clicking through the different categories, and then clicking down are the dropdowns to expand them and see if you can find one for lawyers. I don't do anything for lawyers. I was just hoping to find an in-market audience for lawyers, and they're very well maybe, but I'm not going to click through all of these. I just wanted to point out that this is where you would start, look, try to find an in-market audience because then you can set your geographic targeting, and you can select an in-market audience to were that only the people that are going to see your ad are only going to be people that are specified in a geographic area that you set your targeted locations, as well as Google, has determined that they're in the market for lawyer services, or for you know, Attorney services, whatever. So I would start there, if you can't find one, create a custom intent audience. So again, all that all the custom intent audiences, and I can't go too deep into it, but as go develop a really robust keyword list of all of the types of keywords that somebody that it would be cert would be in need of that type of attorney would be searching for. And that that becomes the keyword list that you add to a custom intent audience, then you can also Well, for YouTube, you can't do use URLs. But for the Display Network, you can also go out and grab like competitor URLs, and like legal type advice, you know, websites where they talk about, you know, the process of personal injury law or something like that. You can grab things URLs like that even YouTube video URLs that talk about

These things and put them in the custom intent audience list as well, because that's the criteria that Google uses. Essentially, when you create a custom intent audience, what you're doing is you're creating a bucket that you want Google to fill with people that meet the criteria that you set up with your targeting criteria through the custom intent audience. So if you grab a bunch of keywords that people would be searching for. And then you know, engaging with content that satisfies or answers those types of queries. You put those types of search queries or keywords, essentially phrases into the custom intent audience, and then Google says, Okay, this person in your case, what was your name? Tom?

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Yeah, Tom wants a bucket of people that are actively or recently engaging with content around these types of keywords or this type of content, right. And so it will automatically start to fill that bucket, so to speak with people that meet that criteria within a specific geographic if it's for local within a specific target geographic area, and they are known to Google as having a recent interest, right in that, in that particular you know that that type of content, which means they're likely in-market for that, and that's their custom intent. Does that make sense? So and it works well, but it's not if you're going to use a custom intent audience, unlike life events or in-market audiences, where Google already knows that they're in the market. For those with a custom intent, it takes a little while for the ad campaign to learn, right? It uses machine learning AI and such that, when you first set it up, you're probably going to have some shitty results. Don't worry about it, let the ads run and the machine learning will take over and we'll start to refine the targeting to where it gets better and better if that makes sense. So just again, Custom intent audiences work really, really well. I've been testing them a lot over the last few months, and they work really well but they take a little

But it's time for them to mature for the machine learning to kind of really learn through what you said is the criteria is a good question. Anybody else? comment on that? How about you Hernan, you do a lot of stuff with ads?

He might be busy.

Okay, I'm gonna keep moving.

Any advice? Okay, wait a minute. For example, how would you go about putting ads in front? Yeah, I already answered that. Since Google doesn't allow negative life event targeting, I couldn't see an obvious way to target their audience as you did in the training. Okay, yeah. Again, use custom intent audiences, then that's the best way to do it. And with YouTube, you can only add keywords, at least for now, which is fine. And more equals better, in other words, but more as long as irrelevant. So don't use more general or broad keywords that would add that aren't specifically relevant to the type of project you're trying to, you know, the people that you're trying to target because that will skew your results and give you less, your ads won't perform as well in other words, so you want to build a really robust keyword list for YouTube ads that are specifically around that particular like and remember put yourself in the like in the shoes of somebody that would be in need of you say it was personal injury attorney or whatever and divorce attorney excuse me, put yourself in the shoes of somebody going through a divorce is looking for an attorney and try to think of it that way and develop a keyword list based around that. Does that make sense? that it works really well.

Is It Okay To Use The Description In The IFTTT Recipe For The Branded Network In YouTube Syndication?

Okay, next BB is up again. On YouTube syndication for the branded network. Is it okay to use the description in the recipe?

No, I don't recommend that. YouTube an RSS of money site gets syndicated there. So you mean the description in the recipe? I'm not you mean? Take the YouTube video description and syndicate that out. Ah, you know, it depends on how you Okay, the blanket statement I'm going to say no, because

As soon as I say, yeah, it's okay to do that people are going to go out. And I've seen a lot of people's YouTube descriptions that are absolutely spammy as can be because they put a big block of keywords or they put a shit ton of External links and all of that kind of stuff in their video description. That's fine. If you want to spam your video description and on YouTube. It's okay, it's perfectly fine. But when you start to syndicate your description out to the networks, if it's it's a real spammy description, then it's likely that those accounts the web two accounts that you're syndicating to get terminated. How do I know that? Because I've had it happen many, many times, which is specifically why we developed the recipes or the applets and IFTTT the way that we did. Because when you're just syndicating the video itself, and perhaps a link back to the video, or to a playlist or to a channel or a combination of those, then it's fine. It's very rare that I've ever had a web two terminated from that type of a syndicated description or from the applet. In other words, the description that the applet publishes, but when I in the past when I've done full YouTube Video Description syndication along with the video, I've had many, many times web two dot o account shut down. And it's mainly because the video description was a bit spammy. So just be careful if you're going to syndicate the YouTube description, just be sure that the video description is not spammy doesn't contain a shit ton of External links and all that kind of stuff. Okay.

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Is There A Faster Way To Write A Press Release For A New Post?

See, number two, is there a faster way to write a press release for a new post?

Yeah, have us do it. I mean, I don't know what you're asking there. You know, I, whenever my bloggers created published a post that's going to be also promoted through a press release. They just go submit the press release or the details for the blog post to the through MGYB. Basically, for the end press Release writers write the press release. We don't any of us write our own press releases. And I don't encourage any of you to do that. So I don't know what else to tell you on that one. Can someone use Fiverr gigs? Can we just copy 500? From the words for the new posts? And that's it? No, you can't do that. I don't know, if any, well, you can probably find some PR distribution services that would allow you to do that, but we won't. In fact, we won't even take a press release from self-written press releases, they have to be written by the press release writers at press advantage. And we do that intentionally because they know how to get the best results from the content that syndicates through their distribution network. Okay, so I would highly encourage you to allow the press release whatever press release distribution service you're using, probably as a press release writing service. Most all of them do now, let those writers do the writing for you. Okay.

Can Someone Use Fiverr Gigs Or SEO Clerks For Building Links To RYS And IFTTT Properties?

Can someone use Fiverr gigs or SEO clerks for building links to the RYS and IFTTT properties? Again, you can. We don't recommend it. But you can. So he says he's needing non-English spam links. Marco, what do you say about that?

Yeah, like, I haven't done it. And so, uh, yeah, we've used Fiverr gigs before, but that's just the test drive sites and key sites. They take it like a champ. I wouldn't throw it at my tier one branded. I'm not doing that. Because it just, it's not gonna look, well, you. It's your brand. Why would you want to spend your brand I know that we say we call the drive second g site part of tier one branded, but it's not really. That's tier two, tier two links coming into everything that you're doing everything else. And then we filter everything through that tier two, which brings in traffic, it brings in a whole lot of activity, relevance, trust, and authority, which makes it de facto, tier one. It's just it's not really by rule. It's not a tier one. It's just the fact that he went right by facts.

Because of the use, and so understanding that why would you want to spam your tier one branded properly? If you're going to try to test do it with the drive second t site in them in between everything, and you should be okay.

There you go.

Can We Use A Press Release In English Sites With English Posts To A Non-English Site?

Okay, maybe we're gonna move on because we only got two more minutes. And those were many too many questions again, but I do want to answer can we develop or is it in the pipeline of packages and MGYB to non-English sites? No, it's not and we will not we don't plan on doing that. That's not even for future plans. Isn't Marco, know that the man has to be there and we see we see these one-offs every once in a while. If we saw them often. Then we'd say okay, there's a demand for it. We need to meet the demand, or we need to find a way. But it's not even at that stage where we're considering finding a way.

Does Semantic Mastery Trainings Have Step By Step SOPs?

Okay, Rob's up says besides the Battle Plan, do any of your items or training contains step by step SLPs. Uh, yeah, the mastermind is where I share slps all the time. But to be clear, guys, I share my standard operating procedures, but they're specific to my agency. I mean, there are some things that can be that are generic enough that they can be applied to, you know, your own business as well. And I share those in the mastermind all the time because I get requests like that in the mastermind. That's what the masterminds for, by the way, for that kind of stuff.

But for example, all the agency processes that I've been working diligently on for the last month, really about six weeks, but for the last month, I've really put a lot of effort into it in time and such.

You know, I'm sharing those with the mastermind members, but again, they're specific to my processes, and it's more or less to share so that you guys have mastermind members, I mean, have a template or a, you know, a guide, essentially something that they can use to build their own processes. I don't expect my processes for my agency to work for your business.

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But I do share them so that other people have like kind of a template that they can go out and develop their own processes. The problem is, even when I share the processes I know, you know, eight, eight out of 10 people that I share them with in the, you know, even in the mastermind, they look at them, they're like, Oh, this is awesome, but they never actually, you know, use them or build their own processes, or at least my understanding is, it's very rare. There are only a few people that I know that actually really developed, fully developed sfps. And that's where the bottleneck is, for the most part, guys. It's a lot of work developing SLPs. It really is. It's a ton of work. And that's why most people don't do it. But once it's done, especially if you do them very detailed, and I love the process. In fact, I've got an open right here in my tab because I was working on that earlier today again, but you can once you develop really intricate processes, you can delegate even the most complex subtasks. In other words, you can outsource it because as long as your processes your SOPs are detailed enough, you can take anything that you think, Well, no, I don't want to say anything. Because some things do require judgment analysis, you know, that kind of stuff that only comes with experience. But for the most part, even things that are really complex can be delegated with a proper SAP. Right? And so again, I share mine in the mastermind often, when people request things, I will often create them, but they're specific to my business. And I always want to disclaim that right up front, just to say, look, you know, I'll give you an example. But you're gonna have to obviously, customize it specifically for your own business. Okay. All right. So last question. Oh, yeah, in a second. But because we're missing something that really big here. Our training is step by step over the shoulder video. And then you should be developing your own processes, from those videos to apply to whatever it is that you're doing. Some of the training is as simple as, get a VA in there, to reproduce whatever's being done, and that's it.

RYS Academy and RYS Academy Reloaded the VAs, that's their training, go watch the videos, build me a drive stack, then we'll discuss the drive stack to see where it is that you went off where it is that maybe you improve it, because that happens also. So that and then that goes into the training that goes into there into the videos. So there's always an improvement process. But it all starts with that over the shoulder training so that you don't have to go through all these intricacies that you often have to go through by building an SLP. Should you build Yes, by all means, but start with over the shoulder training so that you can do your own.

What SEO Items Provide Biggest Boasts That Should Be Done On Every Site?

All right, the last question, because we're actually a little bit over but we'll answer this and we'll wrap it up. He says if my focus is local SEO there are so many items known to contribute to local SEO such as citations, map embeds, driving directions, geotag images, press releases, Google stacks, etc. Can anyone prioritize what items provide the biggest boost that should be done on every site as opposed to items that can be left off and only completed for today?

Competition. Yeah, and I would say and I'm curious to hear what Marco's responses. But I would say on page entity, build the entity which the SEO shield is all about. So make sure you're on pages tight SEO shield, so all the entity assets, right connect all your entity assets the way that we teach. And then it's the ongoing external stuff or off-page stuff like link building, embed, embeds, and embeds and link building mainly, content marketing is what I consider part of on-page but it's also part of off-page because of syndication. And also, with press releases, I consider that content marketing, but that's really an external source that's building links back to the entity or entity assets. So again, for me, it's on-page SEO, the SEO shield. So that's essentially establishing and building up the entity. And then it's a matter of link building embed gigs and consistent content marketing. That's and a lot of my local projects. We don't build citations. It depends on how the GMB was created if it was spam, GMB listing, we don't do citations and we still get ranked. So citations aren't absolutely critical. If it's a valid GMB location, you can absolutely and should build citations. But if it's not, I omit that. So what do you say Marco, at the local level, you have to have a schema, you have to get that schema and that's part of your homepage. If you're not doing that, then you're just like the rest of the competition, which most people will ignore. That's how to get a leg up if you do it right. So that's part of your if your SEO is right, and your entity site then everything else comes on off-page. And part of your entity, of course, is built off paid, @ID drive stack g site, and the companion syndication that was well that's all bundled free. The only thing that's necessary after that would be press releases and make building embeds and link building. Which then did that I mean, that's, that's what works, the magic that's what brings everything all of the power into whatever it is that you're trying to do and you pop it into the three-pack.

Sweet. Well, thanks, everybody for being here. See you guys next week. Don't forget to go pick up Battle Plan for Dotto.

See everyone. Bye everyone, guys.

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How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

By April

In episode 280 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how would you use three more tier rings to an existing YouTube syndication network.

The exact question was:

2) Say you have YouTube syndication with single branded tier1 ring & 3 rings in tier2 attached to that. And let's say you were given the ability to add 3 more rings. To where will you prefer to adding the rings: (angel) another 3 rings on the tier2 (total 6) or (B) another 3 rings on the tier3 syndicated by single ring on the 2nd tier or (C) another 3 rings on tier3 syndicated from each single ring from tier2.

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How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

By April

In episode 280 of our weekly Hump Day Hangouts, one participant asked how long will the SEO shield get you out of the sandbox on a new domain.

The exact question was:

Hi guys, just wanted to tell you are the go to for making the seo s**t a sense. Questions: 1) How long will the shield get you out of the sandbox for general & global, national, local (each one of its own) on a entirely new domain?

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How Do You Best Utilize SEO Power Shields?

By April

In the 280th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to best utilize SEO power shields.

The exact question was:

I recently had a few SEO power shields delivered and hopefully will need to order another 4-5 in the coming weeks. Is there some material that shows me how to best utilize all of this? It is a big overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally they want to rank in multiple cities, would be great to know how to use the shield to accomplish this.

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Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

By April


In episode 280 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if YouTube counts a view if someone is watching an embedded video on a website.

The exact question was:

Hello SuperStars! I want to embed a video from my Youtube channel on my website. Does every time someone watching the video on my site, Youtube count it as a view? Even if I set it to autoplay inside my website? And if you can please share a few tips about the website embed in general. Thanks a lot!

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How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

By April


In episode 280 of our weekly Hump Day Hangouts, one participant asked how to rebrand a GMB page with the same address and phone number as the old one.

The exact question was:

my clients switched real estate brands. Should they kill the old GMB or ask google to change the name? They created another GMB for the new brand name They are still at the same address same phone number. The other GMB was not optimized? Thank you and Be Well

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Why Is A Subdomain Blog Better Than A Blog In A Subdirectory?

By April


In episode 279 of our weekly Hump Day Hangouts, one viewer asked why is a subdomain blog better than a blog in a subdirectory.

The exact question was:

3) Can you please explain why a blog on a subdomain is better than a blog in subdirectory?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 284

By April

Click on the video above to watch Episode 284 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



All right, we are live Welcome everybody to Hump Day hangouts today is Episode 284. Today's the 22nd of April 2020. So we're still going strong here, we got the whole team and we are going to jump into questions. But real quick, I wanted to say if you're watching us live, I'm going to have a link down below the battle plan version 4.0 is getting ready to hit the streets as of next week. But if you're watching this in time, you're going to have a chance to get in on the pre-launch and get special access, along with some extra goodies and possibly a discount. But there's definitely a deadline on this, you've got to hop on before Monday, which would be let me look at my calendar real quick. That would be the fourth. So you've only got a few days to hopefully you're watching this live or you're catching up this week. But you can find that link below and hop on that. So with that said, we've got a couple of other things to cover, but I want to say hi to everybody, real quick.

So let's start at the bottom work our way up, Chris. How are you doing there?

Yeah I'm doing excellent. The weather is good. Corona is like disappearing so like things open and stuff so quite happy here

Nice. Good stuff. Marco, how about you the weather?

It looks nice. It looks maybe sunny. A little bit heavy hitter, man. This is heavy hitter weather so you when you get with the plan, this type of shit that you could get otherwise you got to go with what you got and what can I say?

Very nice. I have myself muted while I was doing some typing. Everyone watching live but just put the link for the Battle Plan for the early access list. Just click on that and get access when it comes out. We're not gonna roll over to you next. How are you doing today?

Doing great. I'm wearing my Semantic Mastery schwag and do good man good. Good. Business is booming. Everything is moving on the right direction. Happy to be here. So good.

Cool. All right, Bradley, how you doing? How come your shirts not as worn as mine?

Mine's got when wear been worn enough to where it's fading so it's all in the secret and how you wash it, man? No, it's just because I worked so hard at my computer. It just wears hard on the desk again. Things are good, man. The weather's nice here and well. They're as good as they can be considered but yeah, I'm still happy and healthy. So that's good enough for me.

Good deal. Well, good deal. I'm glad to hear that. We are going to get into it. We got a bunch of questions today. But real quick wanted to cover a few other areas. Of course, we've talked about the battle plan but also if you're an agency owner and consultant, you want to get more clients, you want to grow your revenue and you want to scale your team, then you need to be checking out if you haven't already joined or if you're a mastermind member, of course, you get access to that for free. If you're mastermind member and you want to access just hit up [email protected] And we will get you in there. And then last but not least, if you haven't yet, is the place to get your done for you services, whether it's press releases, RYS drive stacks, syndication networks, link building all sorts of good stuff, as well as some great training over there. So we've done training with Rob, there's a bunch of webinars, best practices, just some really good stuff over there. mg y And then last, but not least, of course, subscribe to us on YouTube because we like knowing that you've got access to our good information, and it makes us feel good. I'm not gonna lie, we look at the numbers. Sometimes we're like, ooh, the subscriber counts going up. So help us out in that way. And we'll do the same for you and keep putting out great information. I was just looking before you and I was just looking at the analytics on YouTube, and our viewers are 5050 Subscribe them and nuts. Subscribe. So you guys who are not subscribing, my question to you, and please drop it in.

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A video productive comment, drop the comment and hit Why aren't you Subscribing to our Channel, to all of that good information. That's what keeps us going right? Without you guys supporting us Subscribing to our channel, getting notifications when the videos are coming on when we're coming on live, then this would all be pointless. So come on, it's half of you that have that are watching this video that have not subscribed to our channel. So please do so.

Good stuff. And I've got one last thing and then I'm going to turn it over, see if anyone else has some wrap-up comments. But you guys probably saw the post on Facebook or I believe I've had two of them already and then a couple of emails. But we released the video a short while it's not a short video is about say a video series but a video-based training for people who are looking to start their agencies or consulting businesses. You know, I know there's a lot of obstacles to it and a lot of us you know, get stuck some analysis paralysis or you think that the obstacles bigger than you are bigger than it is and you're not sure

How to get around that. So we've just recently put that out as of this Monday. And there's a cool add on you can get for that. Which is it just a real to the point additional video that talks, each of us talking about what our single biggest mistake is, as we've done consulting, or agencies, and what we would do differently in order to avoid that, because that's some real blood, sweat and tears material right there. So I'll put the link down below. If you're that's something you're wanting to do. Maybe right now with the way the world is, and you're looking at, hey, I'd like to start my agency, or I'd like to be doing some consulting on the side to be generating some revenue. I highly suggest checking this out today, and seeing how you can do that and basically shortcut you know, save yourself some time, money and potentially some pain points there.

Great, I guess Other than that, anything else before we dive into questions?

Oh, I think that's just it's just real quick on my end, guys, every time we upload the battle plan, it's a big ripple. And the reason why it's because the stuff there isn't a better plan will allow you to get the fastest results as fast as possible with the least amount of steps and work in mobile, you're on your end. That's the main goal of the battle plan. So go ahead and subscribe for the early notifications because we're going to be launching really, really soon and every time we do so we get a lot of people in you know, in the queue, and it's going to be pretty inexpensive as well, because we're going to give you the help that you guys need to succeed with your, with your projects right now. So go ahead and get on the pre launch list so we can get you a lot of good stuff a lot of bonuses. Yeah, real quick about that the battle plan, this version, the for 2020, or whatever we're calling it, v3 or whatever.

It's different from our previous additions in that it's more streamlined because of how we've kind of developed the SEO shield and the components and such. So it's a lot easier to implement our methods, no matter what type of project you're doing local, regional, national global affiliate Econ, it doesn't matter what it is, it applies to this the same way to each and every type of business now, or online project. And so our battle plan is definitely a lot more streamlined now. Also, we, you'll see when you get it, but we've also, you know, really made it a lot more simplified to where we're pointing, you know, to additional training when needed, but mainly to mg y b for done for you services and or two other training videos that are just free on our YouTube channel. So there are no links pointing to, you know, external places now that we don't recommend anymore. It's been completely updated. And I think it's a lot. It's a simplified version of it, but it's every bit as effective if not more effective now than ever before.

So with that said, we can get into questions, guys. Let's do it. By the way, we're almost at a million or 40,000 views away from a million views on our YouTube channel, which is good. We get like some balloons dropping. I don't know but it's pretty cool I was looking at lifetime analytics for YouTube today and we're 40,000 views away from a million views so I thought that was pretty cool.

all right here we go You guys should be seeing my screen correct

yeah all right we're gonna start with Mohammed's from seven days ago because I know I didn't get a chance to answer this we'll start right there

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Would An SEO Power Shield Be Better For A YouTube Channel?

so Mohammed asked Hey guys I was about to buy a multi-tiered syndication network for YouTube channel with no money site or anything just the channel but I saw your SEO shield sale with a she'll be better for a YouTube channel I'm leaning towards yes because of the entity building. You know, that's a really good question Mohammed as part of the reason I wanted to answer this because I don't know I've never ordered an SEO shield specifically just for YouTube channel. I've never tested that. Um, you know, the multi-tiered syndication networks work great for sending for YouTube, SEO because it helps to provide all you know all the really good stuff.

knows that it needs for a new video, especially when they're seasoned, that the networks and the multi-tiered syndication network are seasoned. And they, you know, aged a little bit and have relevant content on them. And then obviously, if you link below to them. They do a lot most of the heavy lifting as far as SEO is concerned for YouTube stuff, but I've never done an actual SEO show specifically to YouTube channel. And here's why. Because usually, the YouTube channel is part of an overall entity, right? So it's just part so the YouTube channel gets included in the SEO build-out because it's part of an overall entity, but I've never actually just had us SEO shield built specifically to a YouTube channel. So I haven't tested that, to be honest with you. I'm curious as to what Marco thinks about whether that would work or not or what his opinion of it is, but I would say try it. I know the multi-tiered syndication networks work but I can only assume that the SEO shields would work but I haven't tested and I just have to be really clear about that. But it's a good question. What do you think, Marco?

It's not something that I've tested but it shouldn't be any different than anything else that we build. And let's call it an entity around but it's actually an entity validator that you're looking for is to validate your channel. So let's say that instead of your blogging point or your point of syndication being your money site or a free one of the free blogs, right the Tumblr the blog, or wherever it is that you choose to blog from or in this case, Vila vlog from YouTube. building up your entity shouldn't be any different. Now, the whole thing around this is how do you approach it because when you're building schema, you can't build it on the YouTube channel. The YouTube channel is it's pre-done for you Everything is done that you could add your other profiles and still interlink everything through the syndication network.

In your second-tier syndication and build it up that way, but there would have to be a focal point somewhere else for that entity. And they did this with an old page though, right? Yeah, I mean, you could build the @ID page but the ad this is this is where we get we go to Okay, so where's the ad Id gone? This is the YouTube channel then going to be also the @ID and how to how do we get the schema worked into the YouTube channel.

I mean, this is a test in the making. One of the things, why we went with the heavy hitter club, is because we want to test these types of things. So this is a great test in the making. And as a matter of fact, I already wrote it down on my notes, of things to do for the heavy hitter club is to start a YouTube video. See how we can work the entity around it. I mean, there's no reason why it can't be an s3 and why we can't tag it. From there, right use the @ID, and now I have to kind of figure out, and I'm not going to do this in a free forum, figure out how I'm going to build this entity around this YouTube channel.

When it's something that Google controls, and I can't get into the schema, maybe we can force schema. Somehow I don't know. It involves a whole lot of things. But Mohammed, definitely heavy hitter. If you're not in there already, you should be. And, you know, it's a test in the making, and I'll make sure to set it up. Yeah, and think about that, just and I'm kind of thinking through this too, but because I think it'd be a great test to use YouTube channel as the primary entity asset, and then try to build that out, see what we could do with it. But one thing I know that you could do with it with the ID page, for example, is like, you know, YouTube silos and you embed the playlist that could really help to for, you know, pushing power into the YouTube channel through the ID page to so there, that would be

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A really good test. That's something that's the heavy hitter club was, was made for, you know, so that's awesome. Mohammed will, will, hopefully, you're going to join them the heavy hitter club anyways, and then you can see that test when it gets set up. But I think that that's certainly worth a good test. And if you happen to do so, Mohammed, let us know how it goes. Okay. Aaron's up, he says, I'm really fuzzy about using Google Maps, does it help to create a mind maps with points of interest in the area? Then creating lines to my business location to indicate travel distance in a relationship with that location? Yes, that works really well. Now if you have a storefront business, right, so a business where customers come to your place of business, then yes, you would do it that way where essentially you would have you know, your address because it's not hidden, right? And then you would go from points of interest that and then create driving directions to your location. Alternatively, if it's a service area business, you can do it the other way around, which is to create driving directions from your business to points of interest right within the service area. However, if you're not publishing your address, which if it's a service area business, in 95% of the cases there, you're not supposed to have your physical location published. For service area businesses, then you could just use something like a city center or as like from, you know, city center from where your business is located. and use that as kind of the central point with the driving directions going out to the points of interest.

The idea here is also to create geo posts on your main money site too, as well. So blog posts that talk about those areas where those points of interest are, right. So you create basically optimized posts, blog posts that are optimized for that particular location, and publish them and you can actually create location-based silos on your site. You can do it that way too. By the way, these can be like hidden blog posts, in other words, they don't have to be public. They're just used for SEO purposes.

And it does work well because we've done that in the past, or I've done that in the past for Google Maps listings that had been pigeon filtered, which means Google, Google Maps was kind of hiding them, even though there wasn't really a penalty. They were being hidden because they were considered too closely related to a similar business. And Google for whatever reason chose another business and would kind of ghost a GMB listing. It's called it was a pigeon filter. And one of the ways to get around that was doing similar to what you're asking about Aaron, which is doing these geo posts, and that that works fairly well. So that's a good question. Anybody want to comment on that on my map as a standalone product in another, I'm not sure how much power you can get from that I would recommend starting out with a drive second G site and the mind map that we build out and either building out the mind map or building out additional mind maps, which you would then embed on the money site, then you could carry all of that relevance through since everything is tied together. But as a standalone, we had a similar question in the mastermind, by the way. And my answer is going to stand firm that I don't recommend that as a standalone, you could push just so much more power and relevance when you relate everything inside a drive second, and the companion G site, and then inner pages on the G site that target the inner pages on the money site.

Yeah, and to be clear, Aaron, when I say, create blog posts, what you do is you would create a blog post about the one particular area that like for example, if you've got, you know if you've got five areas that you service, or that you want to target specifically, each blog post would have its own mind map with driving directions from your point of or from the point of interest back to your business, if you're a storefront business or vice versa, if it's a service area business, that so that you would have literally like five different mind maps in this example, right? So each one would have its own. And then you can have one mind map that has kind of all of them together. But what I'm saying is for the individual posts that are optimized for one particular location, you would just have that mind map on there. And then like Marco said, but you're better off also including those mirroring those onto the G site. Because again, you can mirror the blog posts onto the G site, embed the blog post in there along with the mind map, and then those become link building targets. So but yes, you can do that kind of stuff and it does add relevancy.

Is It Okay To Only Use Service Types Keywords In The Main Menu Of A Website?

Mike's up mic says, Hey, guys, I want to create a strong main menu for a local service site. I have seven top main keywords, is it okay to use only keywords for the main menu so you're talking about like the main navigation menu instead of creating one drop-down or link of services that contain all of the keywords (service types), I want to create the main menu using only service types of keywords, other links like about us, and come tag us can be in the footer. What do you think about that? Thanks, honestly, it really makes no difference in that I'm, that I'm aware of.

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There's, you know, drop-down menus aren't the best thing in the world for SEO. But they're also they're logical for user experience because it would make sense to not clutter up your, if you got seven different services, and you're going to try to push them all into the main navigation bar, but then you don't have things like contact and about, you know, contact us and about us pages and stuff like that up there, and maybe a link to your blog, blog index page and that kind of stuff.
First of all, the menu could get rather busy that way, you know what I mean? Like rather crowded. So, you know, and also, I think it's important to kind of keep in what people are used to, which would be having those other links at the top of the navigation menu instead of having to go search for them. Not that many, many people ever go to the About Us page or whatever, but you know, I would prefer to keep that. Like what people are typically used to and just use a drop-down? That's what I would suggest. But I don't, you know, I haven't tested to see if one way is better than another. So I couldn't tell you I just like I said, for user experience, I think your menu could be rather cluttered that way. And it could also cause people to search for links with that they're looking for, you know if they were looking to contact us about us, that kind of stuff. So my advice would be to not worry about that. I don't see where the SEO benefit would come from, from trying to structure it the way that you are. But honestly, I don't have any definitive answer to that. Does anybody else? No, and I don't see it right. I don't see what the difference would be. And this would be kind of difficult to test because you would need two sites, two sites that are the same, targeting the same thing, one with this type of menu that he's proposing and one with a traditional menu and see which one performs the best. Now that that kind of testing can get can take a whole lot of time and then it turns out that

It makes no difference you just wasted all that time. It's not a waste. It's a test. And it's a perfectly good test. But don't do that until you have time to do the testing right now go with what's working. And by, you know, traditional menus work just fine. You rank just fine. It doesn't matter. Even the, you know, some people have questions about the domains, right, whether using a traditional TLD or a nontraditional to do one of that vanity TLD. And you can rank them both just the same. You can rank anything, just about the same. It's all about power. It's all about the art, right? activity, relevance, trust, and authority. That's what it's all about. Everything else becomes obsolete doesn't matter. It doesn't make a difference when you pushing enough art into whatever it is that you're doing.

What Are The First Steps In Powering Up An SEO Power Shield?

Next question I'm planning on ordering. Yeah, okay, sorry. I just want to make sure I didn't skip on planning on ordering the SEO power shield. But after it's delivered, what are the first next steps to powering up content for Google? Links etc. Yeah, link building and embed, embed, and or link building packages from MGYB is one of the best next steps. Also, if you once you get the branded stack mirroring your and I know there's a question further down the page today about explaining what theme mirroring is, but themed mirroring your money site into the G stack, the drive stack, as well as the G site, that's really, really powerful too. Now, I'll be 100% you know, clear, most of the mirroring that I do is on the G site. And I don't typically always mirror the drive stack like add additional folders that are so for example, you know, if you've got three silos on your, on your, your money site, you would clone each one of your primary drive stack folders and then create them as subfolders one mirrored for each silo, right. And then from there, you would take all the files in the folder are all the files within the silo folder now and optimize them for your particular keywords.

For that silo, and then up and then all the links from inside that would link over to the corresponding pages and posts within that silo on your money site as well as what you Mir on to the G site, which is the same structure. Now, again, I don't always do that and the drive stack, because what I found for a lot of, you know, all I do is local. And so for most local projects, I'm able to mirror onto the G site and accomplish without having to drive do all the additional work in the drive stack. But in some cases, it does require it because I need the additional push. And so as I always talk about and we usually recommend, don't, you know, try to get the best results with the least amount of effort, right? So what I do is I mirror my money site onto the G site, and I do that very thoroughly. And then I use my G site as my link, building target embeds and link building targets and just smash the shit out of it with links and embeds all the time. And if I need an additional push, then I will mirror into the drive stack and do it but right now it's still open manual process on the mirroring work. We're so close guys to be able to offer the drive stack expansion service, inside MGB, but it's not available just yet. So that's why I kind of reserve that for only when absolutely needed, because of the manual component. But, you know, again, once that once we have the ability to do that in mg y, b, there's no reason why I wouldn't smear the shit anyway, you know what I'm saying? So, uh, so yeah, I think first of all theme mirroring is, the first thing you can do is to start building links to your drive stack and your G site. When you get it back. That's hands down. One of the first things I always do, but then while the links are being built, you can start to mirror you know, set up the theme mirroring on the site, as well as Dr. Stack if needed. And then once that's done, now you have additional link building targets for your next batch of links. Does that make sense? Comments?

Nobody, okay.

How Would You Create An Ad Content As A Replacement For A Discontinued Affiliate Program?


Cows up next to break the SEO questioning for a second. I have a sales copy. Question for one of you, this is probably going to be one for Adam. And or Hernan, then if you had the opportunity to place an ad right on the sales page of one of your competitors with no limitations to what it could say or how long it could be, what would you say? I'm an affiliate marketer and I plan on creating my own digital products similar to a competitor. Fortunately, I'm already ranking in spots 1234 some of my competitor's product keywords via review blog posts, they dropped their affiliate program, so I'm planning to just create my own product and cross-promote on those review posts. How should I word my own sales message to convert as many of my competitor's prospects as possible? Thanks, guys.

That's a really good question. I would add that one over to Hernan and Adam so Hernan. Yeah, so I'm ruining the question. Sorry. It's okay. I actually don't get the technical back part of this. Like, I mean, you did draw a diagram or can you guys explain Okay, yeah. So he's got affiliate review pages ranked for in positions one, two, and three.

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For a product that he was promoting as an affiliate, yeah, and that product developer has now discontinued their affiliate program. So he's still ranking with those review posts for that product. And since it's his pages, he wants to now link to a similar product that he can get an affiliate commission from that review. So how would you word your How would you push people from that page over to the page that you want them to buy a similar product from? Without? You know, how would you do that? That's what he's saying. What would you How would you write it? What would the copy say?

Right? So there's a couple of options here. And maybe you want to test this, but the first thing that comes to mind is to just be honest, we have had that happen in our in the past. In our end, you know, we were offering a service or a product as an affiliate, and we were using that product, and then for some reason, the service stop working, and then we just went ahead and said hey, This product is no longer available. But if you're looking to achieve the same results, go here and check this out, right? So as long as the product delivers the same result or as long as the frame minutes the same, don't be afraid to be upfront and honest, because, at the end of the day, people are searching for a solution, right? So if the secondary product that you're now offering, whether it's yours or an affiliate is it's providing that solution, then it's just a matter of, you know, reframing it from a perspective of, hey, this offer and unfortunately, this offer is discontinued. But we have found an alternative to this, which is this one, right? So if you want to get x with a why, if you want to, you know, if you're looking to get x results, then click here, and then you're sending them to the next. What would you say in this case?

Yeah, I think it's an interesting one because we're dealing though too, with the organic side. So like if you really did a heavy overhaul like there's, you know, it might change what you're appearing for. So I might keep the contents long as it makes sense in right, like a more alternative to the type of introduction, and be like, Hey, are you looking to learn about this product? Here's a lot of information about it. But this might be a better alternative for you and do that. I mean, I realize that would be the lead-in, and then maybe you could keep the content. Yeah, that I was gonna say one of two things. While you guys were talking, I was thinking about it. One is a purely SEO tactic, which probably isn't allowed or is probably not recommended. Marco would know the answer to this but do like a three-second meta refresh so that when somebody lands on the page with your competitors, your product or that you used to after about three seconds, it redirects to a new page through a meta refresh that talks all about your product or service that could be considered cloaking. Marco, is that yes or no?

That's in that gray area. Yeah.

That's right. So I saw you that the user is going with the intent of seeing one but you're serving the user something else. But then again, he put a pause on that meta refresh, right? You put a timer five seconds so that the user knows you're going somewhere else, man. Yeah, you might overcome that. I don't know. I don't know what legalities on that. Yeah, I neither did I, but it doesn't sound cool. Well, they also have layover plugins that are, you know, again, it's kind of blackhat stuff. I mean, we don't typically care about that stuff. But I'm just letting you know that they have layover plugins where you could literally display one page with the underlying page still like it's still there. But the viewer sees a different page. And again, some of these things aren't 100% kosher, but I know people do it and get away with it all the time. So the other option is like what Adam just said, I like what he said, which is you could add just a new, you know, opening or section to the top of the page that talks about

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Hey, I know you came here to find out about, you know, XYZ product, which there's a thorough, you know, review of it below, however, and then do what Adam or excuse me, Hernan said, which is kind of explain why the new product, which is one that either you develop or another affiliate product and other products that you're promoting is comparable and you know, similarly good and why you recommend that now over the other one or something like that, if that makes sense, because then as Adam said, You're keeping the content that was ranking anyways. And all you're doing now is adding a new section up above that, which shouldn't affect the ranking of that existing page much at all. Because if it's already ranking really, really well, you're just updating that page really, without it as long as you're not changing that page considerably. As the structure of the page, I think you'd be fine. So those are a couple. Does anybody else now? Yeah, I just wanted to say that from an SEO perspective, you can still use that page, and you know how you have this long-form articles that they rank for a bunch of keywords, and you know, 2000 3000 4000 word articles. And they are living breathing things right like that you can add content to them, you can like, on some cases, you might visit the same article like a year later, and it will have like, I don't know, like pieces of content added to it and whatnot and then you know, boxes that will take you to different places, because of course, we're in the digital marketing space, everything changes so fast. So don't be afraid to do those slight changes to the content, and then follow what Adam just said is that, you know, just add a box on top and say, hey, these programs would allow you to achieve the same results that you were looking for. Click here, you know, yeah, I like this, just so people, I mean, just so that they're 100% informed. an overlay is another word for cloaking.

Cloaking will get you in trouble just because others get away with it doesn't mean that you can get by a manual if you get a manual review, and you're cloaking. That's it, you lose everything it goes by. So just so everyone's aware, and we're clear on what you're doing by overlaying or by cloaking anything. Yep. And I'm, I thought I was clear about that, but thank you for reiterating it. So, before we get people contacting us saying, You told me to do it, because that's not what I said, I said, You know, I know that it can be done, whether you choose to do it or not, it's up to you. And it's probably not a good idea. But I know, I know a lot of people that do that kind of stuff. You know, in the past, I've done local lead gen sites that way where I'd rank my own site and then use an overlay plugin to show you know, whoever was buying the leads from me show their site on top of mine. Mine was the one ranking, not theirs, but you know, those, those were quite popular A few years ago, those type of plugins, but, you know, fortunately, I don't have to, I don't really worry about that anymore.

Is There A Difference In Results With Unique And Spun Content In The Drive Stack?

The next question was from Olaf. He says, Is there a difference in results with unique spun content in the drive stacks compared to just the same text with different titles and keywords? It's a good question. Marco. Sorry about that I was muted. No, we haven't seen any difference. That's why we just go with anything we can grab because it doesn't matter. Perfect. Do you see Seo? Hey, guys, when the shield is in place, generally speaking, how does it take? How long does it take to see effects? Do I simply throw links at it afterward? And can I update the NAP when I moved to another office in a different part of the city? Yeah, uh, how long does it take to start showing effects? It varies. It varies, like, at least my experience is it varies rather wildly between projects. Sometimes I'll see results like in a matter of days. Other times, it will be weeks and it really just depends. I honestly don't know what causes that maybe Marco can shed some light on that, but I know that I always see results. But it's a matter of sometimes, you know, sometimes it's quick. Other times, more often than not for me the drive stacks take several weeks before I see considerable movement from them. But as far as do, we already talked about the best practice which is next links mirroring your G site mirroring your drive stack, link building, and embeds those are hands down the best things that you can do.

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Last question and I'll answer and I'll let Marco chime in is can I update the nav when I moved to another office in different parts of the city? Yes, you can. Just keep in mind that there's going to be a lot of, you know, when you make that move, you have an existing G site and this is outside of the drive stack. Yes, you can go in and update your nav on all your drives, files, right all the files within your drive stack as well as on the G site. Make sure you're updating your structured data on your money site, all that kind of stuff. So it's all congruent. But you also remember you got to clean up any citations and part of the remember when you're pushing content on the web to like through syndication and everything else if you have any PII mentioned in those, those now are all going to be causing NAP issues when you do make that change. So just be aware of that. If you are if you're anticipating a move for the business location, then consider that when you're publishing content and things like that to not include any PII, I'm not saying that you do. But I'm just for other people. Like for example, if you have an NAP and press releases and such, they get published out on the web hundreds at a time. And now all of a sudden, you change when now you've got those press releases to count as citations, because name address and phone numbers published and you can't go update those, right, you can update your organization perhaps, and any new press releases will be show the new nav, but the old ones are still going to be out there. And those are things that you can't update once they're published. So you just got to really keep that in mind when you're doing it. But yes, you can go in and just change your nav within the drive stack the G site and everywhere else that you have editor access. Do you want to comment on that, Marco?

Yeah, on the first part of that how long it takes, again, it depends. different niches react differently. And even within the same niche, I've seen fluctuations where, you know, a week, two weeks, and then other times, it's like, four or five weeks out. And it's still nothing happening. And it doesn't happen until you run some press releases and some link building when you start doing some other stuff to power up. It's an independent, it depends on game and Google. I don't know how else to say Google's broken. And it's so crazily broken, that would that works one day, may work differently The next day, or you'll see that it doesn't work. I was just doing testing that this is what this is where this is coming from. And I ran the tests about six weeks ago. And I got one set of results and I just ran it again today because a mastermind member asked a question about it, and I got different data.

And so if the data isn't consistent, if Google isn't consistent about the results that it produces, then what are we to rely on to say, yeah, it takes this long, or it'll take maybe longer. And in this niche, it'll take this on, we can't do that, because we're not in control of whatever it is that Google is doing in their servers, right and that relational database, and how it relates your entity to the rest of the entities in that relational database to give the user the best results. All we can do is like submit our stuff for indexing, build links, press releases, syndicate the content, power up our tier-one property, look for other link building ready called link building websites, things that are powerful websites with trust and authority for those things so so that we could power up our project the best way possible.

Other than that, I mean, there's no way to say yeah, you can get it number one tomorrow. If that were the case, I'd be a billionaire right now. If I could predict with any certainty that I could rank within a day, and anyone who's saying that I'd call them out on it now I'm one of those people. You got to show me You say you can rank the 24 hours for a real keyword now, no bullshit, no longtail 10-word longtail that anybody could rank for my daughter could probably rank for it right now. I'm not talking about that. I'm just saying it's again, it goes back to it depends. And that's where I'm gonna stay on that.

sounds like that was a dig against your daughter man. She's 18 months but oh god.

Austin's up. He says I just wanted to say what I've seen so far with the SEO shield being built for me is literally mind-blowing. Guys. That's one for the testimony folder. I've built a lot of this stuff by hand before and know the time involved signing up for a heavy hitter, heavy hitter club paid club today should be enrolled by the time this goes live. Thanks again, to all of you. Thanks, Austin. Dawn, that was a great testimonial. Thank you very much for that we did not pay him for that, I swear. So, but thanks, Don. And we appreciate that. And yeah, man, if you've been watching, and I know you have because you've been participating a lot, and I know you're in the real estate business as well.

It works incredibly well for at least the land business, I can imagine it works just as well for the house business, although that is certainly more competitive than the land business. But it will give you an edge over your competitors. Just remember what we talked about several times today already about how to power that thing up. Don't forget to try to mirror at very minimum mirror G site to match what your money site structure is and then embed your G site or excuse me your money website pages into your G site. And when you're ready, come join the mastermind because I've been doing training on how I do a lot of really cool things with the G site including tag silo. Well, that's money site stuff, but really cool stuff. And I'm so close now to have in my next kind of really big project live that I'm sharing with the silo structure, build out the in how I've seen mirrored everything in the mastermind and my next mastermind webinars next Thursday, and the site should be live by then it's taken me almost six weeks to build it. But anyway, you should definitely come to check it out. It will help your business I promise.

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Is There An Update To Twitter's RSS?

Next are questions from BB who always post multiple questions every week. I keep telling you not to post multiple questions. They're getting shorter though. So you are making progress maybe. But this time, it's only three short questions as opposed to 18 really long ones. Anyways, I'm just giving you a hard time man. He says one is there an update to the Twitter RSS Twitter widgets is a thing of the past. So what do I do? I honestly haven't touched Twitter since the last time I developed content about Twitter, which was probably four years ago, so I can't answer that anybody. I haven't gotten into look at the Twitter RSS feed lately, so I can't say I mean either. I just don't I just hate Twitter to be honest with you. I know it's got some SEO benefits. There's no question it does. I just I've never, ever gave a damn about good Ah, you know how they have their life platform called Periscope. You know, for periscope is the light platform Twitter. And there's a lot of people in periscope apparently. Yeah, and I didn't know and I started going live with restroom because will allow you to go live on Facebook, YouTube, and whatnot. And then I started adding networks because you know, why not? They're free. And they have absolutely zero viewers on like twitch for instance, but periscope I got like 50 viewers are a number. I don't know if they're bots if you know is people that are real but I got some use so there might be some benefit over there. Yeah. Oh I'm not saying you can't squeeze benefit from Twitter I know you can I just never had a desire to do anything with Twitter. It's been years since I've even logged into Twitter I think so. I think he can he can always go third party right that this there's something called up RSS app. And you can get a Twitter feed right from there. I just use that about a month ago.

Cool. Man, you know what? Oh, I don't know if I'm allowed to talk about updates.

Adam, what are you talking about? Well, because we're going to be updating something here soon that RSS I might want to play with this as part of the update for the new. Oh, yeah. There's Wow. We could maybe think a little bit. A little bit maybe. Yeah. Syndication Academy.

What we're going to be completely updating it and relaunching that more news to come but this Thank you, Marco, for pointing this out. This is something I would definitely dig into for when I start the development of the syndication Academy 2020 or version, whatever we're gonna call it. So that's coming guys can't say when but it's coming

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Can You Submit English-Based RSS Directories As Non-English RSS Channels?

The next question from BB. Can I submit to English based RSS directories and non-English RSS channels? Yes. Yeah. Because honestly, I don't know that RSS directories that people actually go to RSS directories but there's a little bit of SEO benefit. They used to be more powerful than they probably are now. But yeah, and by the way, if you're going to submit to RSS guys unless you have a tool that does it, just go to Fiverr and, and go get RSS to submit gigs and literally just go to Fiverr and stuff for RSS submit and pay somebody five bucks plus the $2 charge there's like seven bucks an hour or whatever the hell it is to have them do it for you like I will submit your RSS feed to over 100 RSS feed directories for five bucks guys so honestly just pay somebody five bucks give them your RSS feeds, in fact, you can you know I would recommend even creating a super feed or a spliced feed using something like Damon Nelson's RSS masher and then submit that feed and you know, just pay five to whatever it is seven bucks I think with the service fee now and have somebody else do it because it's tedious as hell to submit them on your own and just you know, let somebody else do it.

RankerX VS FCS Networker In Terms Of Linking Campaign

Okay, last question. I think RankerX versus FCS networker which is better for linking campaign understand that GSA is good for third-tier and up an FCS is good for second-tier whereas RankerX comes into play. I couldn't answer that BB. If you want to ask a question about link building tools, I would post that in a free Facebook group and you know, and you know, ask daddy are late builder kills he'll come in and comment on that and he's the one that can give you the best advice on that I don't run link building tools I haven't for at least five or six years. And I don't ever plan on running them again. So I can't answer that. Anybody else has any recommendations?

Yeah, Dadea runs rank correct. Okay. I that that's I believe that says go-to tool. I don't think he uses FCS.

No, he is using FCS because it became cost-prohibitive. They kept raising the rates on it, everything else so, and then he uses GSA but I what I say is, if you're building contextual on at tier two, it would be tier two. Why not build contextual to the contextual?

Yeah, agreed. So yeah, again, just asking the free Facebook group, you know, the audio will can and can help you out with that.

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What Is Theme Mirroring?

Next question was, can you explain what is the mirroring? I think we did that. I'll kind of run through it again briefly. But whatever your primary money site is that the architecture, right, so the structure of the site, hopefully using silos, because they work, what you do is on the G site, you mirror that same structure. So in other words, you create a one to one ratio of pages on the G site for pages on your money site, right? You don't necessarily have to do that for all the posts. Because if you're content marketing as part of your SEO strategy, so you're blogging, right, that you don't necessarily have to create a new page every time you create a blog post. There are ways around that I talked about that again in the mastermind very specifically how to utilize the G site and benefit from all the blog posts without having to create a separate G site page for each blog post. Okay, so I do talk about that in a mastermind can't talk about that right here but on a conceptual level you for all of like your top of silo pages, for example. So your product, main product pages or service pages, or whatever you create pages on the G site that so that mirror, same keyword, you know, optimized for the same keyword, everything else, then you can add content to the page. But all I do is just iframe in my money site pages. So remember, it's a one to one ratio, right? One G site page for every page on the money site. For that, I'm trying that has SEO value, right. And so I just iframe that into there.

Now, there are some other things that you can add into those G site pages too. For example, if you mirror the same structure in your drive stack, which means when you buy a drive stack from us right now, it's for brand plus primary keyword Association. It's about building the entity. Once you get that you can clone that main folder, which clones everything within the folder, and then make that a subfolder of the main folder and then optimize all of the files within that subfolder now title that subfolder for one of your silos, right? So it's optimized for the same keyword. It's mirrored just like your site structure, then all the files within that particular folder can be edited and optimized for the same keyword set is that silo with all of the internal links, the links from the G site or the drive stack files, pointing back to your money site, the same corresponding silo pages and posts within that silo on the money site, and also to your G site that has now been mirrored. Does that make sense? That's when you can also embed your folders. So like again, top of the silo page on your money site has a mirrored top of the silo page on your G site. And now if you have a subfolder from your main drive stack that has been optimized for that particular silo, now you can actually embed that folder and the files in that G site page that make sense. So that becomes your link building target, the G stack or the G site, the drive stack, and the files and folders and files. All of those become your link building targets, not your money site because your money site is being all the links are being built to your money site through the G site and the drive stack.

So all you do is you hammer away at the G site and their drive stack files and folders. And you push all that relevance through to your money site without an actual physical HTML link pointing directly to your money site. That makes sense. So that's, that's the mirroring on a conceptual level. Again, we get into the nitty-gritty of this stuff, and either our bias Academy reloaded the mastermind or now even have a heavy hitter club. Is that correct? Marco?

Yep. Anything you want to add to that? No, I thought that was perfect. It's just a copy. That's all it is. you're copying open, you're copying over. That's what's called a mirror. When you look in the mirror, what do you see? Do you see the same thing?

That's it. And you know, credit for that theme mirroring, you know, I guess, the term was from network empire for many years ago. And it's great. It just works really, really well. And I love the fact that we like Marco has caused it. We're in the belly of the beast. And that's what we're doing like with we're using Google to insulate the money site and then we push ever thing into the Google properties which funnels down to the money site without ever physically touching if that's that makes sense. And it works incredibly well. So

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Alright, hopefully, that helped. Karen says no question. Just cheers for doing great work. Thank you, Karen.

And let's see next. Show shut up and take my money.

We need more people like you, buddy.

Mohammed says, Hey guys ended up buying the show to report the results as they come in. Yeah, that'd be awesome. Mohammed, let us know, please. And I still think that would be a good test for the heavy-hitter club. Since Marco wrote it down. It probably gets done.

Alright Bibi's back for another set of questions this time there's five

Would It Okay To Use A Simplified Slug To Avoid Keyword Stuffing In Breadcrumb Links?

All right, so BB I'll let you slide with three earlier I'm not going to answer all five right now. Okay, I will answer one, and if there's any time left I'll come back.

Let's say there is a silo Okay, is it okay to make the slug of dog food post as simplified form domain slash dog food instead of the subdirectory. Yes, yes, that's the difference between a virtual silo and a physical silo. Right. And, again, if you just go to our YouTube channel and search for silo structure, just go to semantic map or slash semantic mastery then use the channel search feature and search for silo structure. That's it. The videos that come up the first two videos are simple silo structure and complex silo structure. If you watch those, those are showing how to set up what's called a physical silo which is showing the silo structure in the permalink. Right, so it's this category slash post name permalink structure, that that's how I used to do it because I used to like to see it in the URL, but we test it I haven't tested it recently on me personally, I haven't tested it recently, but years ago, I tested it but the when you're just using the post name permalink structure, as long as your internal linking is done correctly within your silos, so your internal silo linking is done correctly.

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It makes no difference. At least it didn't years ago. And I'm pretty sure Marco will confirm this, that it doesn't make any difference whatsoever, a virtual silo versus a physical silo, all the internal linking everything, the hierarchy of your categories, and your subcategories and posts. If it's complex, all of that stays the same. The only difference is what is displayed in the URL. And so there is no difference in SEO, whether you use virtual silo or physical silo. And in fact, I recommend using virtual silo now, because it makes the URLs less optimized, right. So it's less likely to trigger an over-optimization penalty for a URL that is hyper optimized with too many occurrences of the same keyword, which is what basically you were asking for here. So yes, virtual silo. Post name. permalink structure is absolutely effective for silos. Does anybody want to comment? Ah, that was perfect. Okay, beautiful. Moving on.

What Should You With A GMB That Is Sharing A Map Pin With Other GMB?

Mohammed says, Hey, guys, one of my real estate clients is moving to a new city and enlisted me to create the GMB in his old city. His realtor GMB shared a map pin with the brokerage I believe this may have affected our GMB impressions. But I don't have proof What should I do with the new one? Do I keep the address shared with his new brokerage or persuade him to move the pin to a new location? That's a good question. Now, I haven't done Local SEO For realtors in probably four years.

But when I did that was, that was pretty common practice. I'm pretty sure it still is where a brokerage has can have, you know, the brokerage itself has its own GMB listing but then individual realtors from within that brokerage can also create their own listing map listing.

It's okay, you can do that Mohammed remembers as long as the name, address, phone number, and URL. So we talked about NAP but URL was part of that right? So there are four data points, their name, address, phone number URL, as long as three of those four data points are you

Make then you can get away with it. So in this case, the business name would be unique, the address would be the same, but then the phone number would be unique and the URL would be unique as long as you can achieve that so the address would be the same, but the business names are different. So for example, let's just use REMAX That's the last time I did a local SEO for realtors, It was for a REMAX brokerage so REMAX Warrington okay would be the name of the primary brokerage but then each individual realtor would have their name, slap, comma, REMAX, right or something like that. That's how you would do it that the business names are different, the addresses the same phone numbers were different. And the URLs were different because each one of the realtors had their own, you know, landing page or website or whatever. And that makes no problem. It's whenever you start to mix up two or more data points, that that causes ambiguous NAP issues. So hopefully that makes sense. Does anybody want to comment on that? Okay

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Do You White Label Your Services?

Nigel is up. Nigel, It's been a while somebody says hey guys thanks for all your help appreciate all you do or appreciate you all excuse me do you currently white label at all? If not, is there an opportunity to white label with you guys my problem is that I have been offered a bunch of services to white label but none that I really know or trust and I'm naturally skeptical and there is the ethics issue specifically I'm getting requests for services but I need fulfillment to be a bit more packaged up and customized for different niches not sure that is making sense but I will say this and I'm certainly willing to do all the work to write up all the copy for such an endeavor like for example creating done for you bundle descriptions based on what can work for the average customer when people trust you. You want to give them something you believe in but it has to be bundled so you don't confuse it yeah which I completely agree with you Nigel which is why we created the SEO shield, which is just a bundle of all the different components because we've been touting use all these different components for years really, and it was you know,

We kept getting the same questions and people would buy one service but not the other. And then they would say, well, well, it doesn't work. And it's whenever we looked into it, it's because they didn't put all the components together as we tell. So that's why we sell the SEO shield now as a bundled service because it just makes it so much easier for everybody. So I know what Marco is going to say I'm gonna say it for him first and then let him say the SEO shield works no matter what industry you're in what business vertical what type of project is local, regional, national, global affiliate e-commerce doesn't matter. Right. So yes, you can white-label because basically, you can just create your own landing page with services or products, but product bundles are whatever that you want to call it, that you can sell to your clients, customers, whatever. And then we can fulfill and you can, you know, bundle them or title them and put descriptions in any way you want. But the SEO shield will work doesn't matter what kind of project it is. So it's just about how you package it right? That's so that's what you're asking. Will we do it?

Well, that's what MGYBis we don't put branding on any of the delivered services. So you can absolutely white-label, you just need to come up with copy and packaging them how you see fit, which will speak best to your desired customer. Does that make sense? Do you want to comment on that Marco? So basically what he's asking for is MGYB. That his comment is, okay, well, I want someone that I know that I can trust. We've priced everything so that people can mark it up. And they can mark it up as much as they want. We've had people charge What was it? $2,000 for a syndication network. And that was a few years back. Remember that? Yeah. Yeah. He had the check. He had the check. Yeah, look, I just sold it. It was about two K. And it's $67. Back then I think it was sick 4760. So I forget what it was, but it was ridiculous. The market but it's what the market will bear. At any rate. What we've done at MGB is set up all of our products and services, what we use in

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Our own projects with our own clients with whatever it is that we do, what we'll be using in the heavy hitter club.

And everything was placed in the store. And it's made available to the general public so that they can go and repeat what we're able to do. We don't just talk about the shit that we do. We don't just, you know, we don't go after these keywords that as I said, my eighth my 18 months old can rank for, we're going aftermarkets, right? We're going after the top. We're not shy about who we go after when you decide to go after Amazon. You're not shy about who you're going after he has yet to get after it. Point is whatever he's looking for. So whatever niche makes a difference, because it's once he orders it, and he tells us the niche is going to be tailored to that niche. That's right. We go in and we detail it we detail we add all of the information, all the necessary information, images, whatever it is that we need to do to package it for that client.

And in that niche, and you know, if I was just looking at our deep keyword research, and we've done the research, I can't remember how many, but it's across a bunch of niches. And I will continue doing more and more and more drive stacks. I mean, we've done drives from CBD oil all the way I think, to art supply.

So a couple of dancing classes hold number, yellow. So it does matter, Nigel, the niche makes no difference. What you have to do is, as Benny said, set up your own land, your own store, I said, Are your own way of selling them so that you write it up any way you want. But then also, you're going to just mark it up and then go buy it from MGYB. That's right. And maybe if you produce enough volume talk, I know one of the owners, By the way, Nigel in case you didn't know, so I can talk to him. And if you produce enough, right

If you're ordering enough, then your volume discount, yeah, I could talk to some of the owners and ask them for a coupon or a volume discount, or something that would make it even better for you to go out and sell it. I know the owners, they're a bunch of bricks, though. So the point is that whatever it is that you're looking to do, it's already set up for you to do it. Now I don't, I don't typically do this unless somebody is in the mastermind. But if you, I'm assuming you're on Facebook, pm me, private message me in Facebook, and I'll shoot you a link to schedule a brief consultation call with me for free, so that I can kind of guide you along kind of get a better idea of what it is that you're trying to do. Because if it's going to help us sell more stuff, and MGYBand helps you at the same time then I'm all about giving you know a consultation call to kind of help you think through this and develop a little bit of a plan for it. So message private message me in Facebook and I'll shoot you a link to my calendly link that you can schedule a call with

With me in the next week or two and I'd be happy to jump on a call with you for a few minutes. Okay.

last but not least, this is just a comment and it's right at the five o'clock mark. So thank you for this Nigel he says you bros you guys are just awesome because you answer everything I just got to drop some kudos so many marketers are just going for the money grab and I'm super happy. I found you guys before this gold rush madness and maybe living in a bubble, but it's like the Wild Wild West. Thanks, guys. Yeah, well, we certainly appreciate that. You know, this being Episode 284 we've been around the block for many years, and we're still here. So you know, it's not just about the money grab for us. We're very, very passionate about this. So thank you. Thank you, buddy. Thanks, everybody. We'll see you guys.

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