Most sales strategies fail because they ignore who the buyer is and how many decisions they need to make before saying yes. Selling to other SEOs is fundamentally different from selling to local business owners, and confusing the two leads to slow closes and wasted effort. In this post, we break down the real difference […]
Semantic Cold Email vs DHA: What’s the Real Difference? Read More »
Starting an SEO agency from scratch is less about branding and location and more about focus. Most agencies struggle early because they try to serve everyone, chase every lead, and reinvent their process for every client. That slows results and burns time fast. In this post, we lay out how we would start over today—by
How We’d Start a New SEO Agency From Scratch Read More »
Getting featured by AI models isn’t random—it’s structural. In this episode of The Local Marketing Mastery Podcast, I break down how LLMs like ChatGPT choose sources and what you need to do to make your content eligible for inclusion. You’ll learn practical strategies to optimize for AI-driven visibility, reinforce authority signals, and position your agency
Optimizing for ChatGPT Search: How LLMs Choose Their Sources Read More »
Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways
The Science of “Brand Mentions”: Why Unlinked Quotes Matter Now Read More »
When you’re only handling off-page SEO, phone numbers seem like a small detail—until they start breaking attribution and muddying results. Using different numbers across citations, PR, and listings can confuse customers, fragment lead tracking, and make it harder to prove what’s actually working. In this post, we explain why consistency matters, how call tracking should
Using a Different Phone Number When You Only Manage Off-Page SEO Read More »
Press releases still get talked about as a link-building tactic, especially when people notice links fading or disappearing over time. That leads to the wrong question. The real issue isn’t whether press release links last—it’s whether links are even the primary value of press releases in the first place. In this post, we break down
Do Press Releases Still Work for Link Building When Links Fade? Read More »
