We run a lot of directory sites and we see the same URL problems again and again. One common question is whether a city slug like /company/city-name should point to a real city page, or if it is okay when that city link just redirects back to the homepage. The short answer is that we […]
Should City Slugs Redirect to Homepage on Directory Sites for SEO? Read More »
Most local content never ranks because it’s written the wrong way. In this episode of The Local Marketing Mastery Podcast, I break down how to create content that Google loves and drives real leads for your clients. You’ll learn proven strategies to stand out in your market, attract better clients, and scale your agency with
How Do I Write Content That Ranks Locally? Read More »
Press releases are one of the most underrated tools in local SEO. When written and distributed the right way, they do more than build backlinks — they create branded authority, reinforce location signals, and feed data into Google Maps and AI-driven search. Whether you manage one business or multiple clients, adding consistent press releases to
Why Press Releases Are a MUST for Local SEO Read More »
URL structure can make or break local SEO performance. A clean, flat structure helps pages pass link equity efficiently and rank higher for city and neighborhood searches. In this post, we’ll show you exactly how to organize your city and area pages, avoid common folder mistakes like “/service-areas/,” and restructure URLs safely without losing rankings
Fix URL Mistakes: Boost Local SEO Rankings Now! Read More »
Getting clients more reviews doesn’t have to be slow or complicated. With the right automation setup, you can launch review and reactivation campaigns in days — not weeks — while keeping deliverability high and clients happy. By using pre-warmed email accounts, dedicated domains, and ready-to-go snapshots, this system lets you start collecting reviews immediately, even
Boost Client Reviews FAST for Your Directory with This Automation Hack Read More »
Badges with linkbacks used to be a go-to SEO trick—but those days are long gone. Today, reciprocal external links rarely move the needle, and in some cases, they can even dilute link value. The smarter play is to focus on where reciprocal links still work: inside your own site. This post breaks down why external
Should You Use a Badge With a Linkback to Boost Your Directory Site’s SEO? Read More »
