Proximity is one of the strongest local ranking factors—and it’s also the one you can’t fake. In this episode of The Local Marketing Mastery Podcast, I break down how Google uses location, what you can and can’t influence, and how to compete in crowded markets anyway. You’ll learn practical strategies to improve visibility, win better […]
How Does Proximity To The Searcher Impact Rankings? Read More »
Do call tracking numbers actually hurt NAP consistency—or is that another outdated fear? In this episode of The Local Marketing Mastery Podcast, I break down when call tracking makes sense, when it doesn’t, and how to implement it without damaging local rankings. You’ll learn practical ways to track ROI, maintain citation integrity, and scale your
Should I Use Call Tracking Numbers, Or Will It Hurt Nap Consistency? Read More »
When multiple pages from the same site show up for the same keyword, rankings usually suffer. Many people assume BrightLocal is the go-to tool for finding these competing pages, but that’s only part of the picture. BrightLocal can confirm a problem, not diagnose it. In this post, we explain why we start with a site
Do We Only Use BrightLocal to Find Competing Pages? Read More »
Even though topical relevance is a core SEO principle, real-world results don’t always look that clean. Plenty of sites rank with backlink profiles full of paid placements and general-interest links that seem only loosely related to their niche. That doesn’t mean relevance is broken—it means links serve different purposes. In this post, we break down
If Topical Relevance Matters, Why Do Sites With Irrelevant Paid Links Still Rank? Read More »
When you’re building a statewide local directory, the URL structure you choose has long-term consequences. Subdomains and subfolders may look similar on the surface, but they behave very differently for SEO, scalability, and maintenance. The right structure keeps authority consolidated, pages easy to manage, and listings clearer for both Google and users. Below, we break
For Local Directories: Subdomains or Subfolders for Locations? Read More »
Targeting vehicle makes and models is one of the fastest ways mobile auto repair sites can overcomplicate themselves. It’s tempting to spin up a page for every model you service, but that usually creates more maintenance and weaker pages instead of better rankings. A cleaner approach is to start with manufacturer-level pages, see what actually
What’s the Best Way to Target Vehicle Makes and Models for Mobile Auto Repair SEO? Read More »
