Press releases can do far more for SEO when treated as part of a living system instead of one-time events. By using Press Advantage organization pages as branded hubs, each new release reinforces your site’s authority, keeps pages fresh in search, and strengthens local signals through embedded Google Business Profiles and NAP data. In this […]
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Should you build separate service pages for every city—or is that just adding bloat to your site? In this episode of The Local Marketing Mastery Podcast, I lay out when it makes sense, when it doesn’t, and how to do it the right way for maximum impact. You’ll learn practical strategies to target multiple locations,
Should I Create Separate Service Pages For Each City I Serve? Read More »
Replying to reviews isn’t just good customer service — it’s a local SEO strategy. When we include the service performed and the area served in our replies, we give Google stronger location and relevance signals. Over time, these small, natural mentions can help our Google Business Profile rank higher for the searches that matter most.
Replying to Reviews: Boost Your GBP Rankings! Read More »
Leads will go dark—it’s part of the game. What separates growing agencies from the ones spinning their wheels is how they handle that silence. Instead of chasing every unresponsive contact, we use a clear, automated system that identifies who’s still worth our attention and who’s not. It keeps our pipeline organized, protects our time, and
What to Do When Leads Don’t Book a Call 🎯 Read More »
Many business owners try to squeeze every city name into their Google Business Profile services, thinking it’ll boost local rankings. In reality, that approach often backfires—cluttering your profile and confusing Google about what you actually offer. The smarter move is to focus on clean, concise service listings that highlight real differences and let your service
Stop Keyword Redundancy in Google Business Profiles Read More »
When a business wants to expand beyond its main county, most people just start listing every nearby city—and end up confusing Google in the process. The key is to move up the location hierarchy, not sideways. By stepping up to the next broader region (like a metro area), you can cover all service areas in
Expand Service Areas Like a Pro 🚀 Read More »
