When a Google Business Profile targets a single city, the URL you attach to that profile plays a bigger role than most people realize. The goal is simple: make it easy for Google to see clear agreement between the business listing and the website. In most cases, that means linking the GBP to a city-level […]
For a GBP Targeting One City, Should You Link to the Homepage or a Neighborhood Page? Read More »
Backlinks still matter in local SEO—but not the way most agencies think. In this episode of The Local Marketing Mastery Podcast, I break down the real role links play, where they actually help, and where they’re overused or misapplied. You’ll learn practical link strategies that support rankings, protect your clients, and help you scale your
What’s The Role Of Backlinks In Local SEO? Read More »
Knowledge panels look simple, but they’re driven by entity trust, not traditional rankings. When Wikipedia shows up as the source, it’s tempting to think the goal is to “outrank” it—but that misunderstands how panels work. The real opportunity isn’t replacing Wikipedia overnight; it’s building enough clear, verified signals that Google has other trusted sources to
Have You Ever Overtaken a Wikipedia Knowledge Panel? Read More »
Off-page SEO for rank and rent sites isn’t complicated—but it does require discipline. The goal is not to chase random backlinks or run generic campaigns. It’s to analyze what’s already ranking, understand the signals Google is rewarding, and then deliberately meet or exceed those signals with tighter execution. Whether that means links, citations, or local
How Do You Do Off-Page SEO for Rank & Rent Sites? Read More »
Rank and rent still works—but not in the way most people first hear about it. The idea of renting a single site for a flat $1,000 per month sounds great on paper, but in practice it’s unreliable and creates friction. Where rank and rent really shines today is as a relationship starter that leads into
Is Rank & Rent Still Worth $1k/month? Read More »
Choosing between a normal and a premium press release isn’t about spending more—it’s about using the right tool at the right moment. Premium releases are best reserved for major announcements and for anchoring a press release stack, while normal releases do the ongoing work of supporting locations, services, and follow-up stories. This breakdown explains how
Normal vs Premium Press Releases in PressAdvantage: When to Use Each Read More »
