The tools you use to build a site matter more than most people realize. Platforms that once felt convenient can quietly introduce speed, code, and indexing problems that make ranking harder over time. Lately, we’ve seen this firsthand with sites built on heavy builders—and switching platforms hasn’t always solved the issue. In this post, we […]
Must-Have SEO Tools for Building Sites in GHL vs WordPress Read More »
One of the easiest ways to overcomplicate local SEO is by building the wrong location page structure. Some sites try to rank everywhere with a single “areas served” page. Others create dozens of thin city and neighborhood pages that split authority and never perform. The real question isn’t how many pages you can build—it’s how
Individual Location Pages vs One Areas Served Page: Which Works Better? Read More »
Multi-city websites often create confusion around Google Business Profiles and phone numbers. Many site owners assume that every city page needs its own GBP and a unique local number, even when the business only operates from one physical location. That mistake leads to unnecessary risk, cleanup work, and potential suspensions. In this post, we clarify
Do Multi-City Websites Require Separate GBPs and Phone Numbers? Read More »
Getting cited by Perplexity isn’t luck—it’s structure. In this episode of The Local Marketing Mastery Podcast, I break down the exact, repeatable steps for creating content Perplexity actually pulls from and cites. You’ll learn how to structure pages, reinforce entity signals, and position your content for AI visibility so your agency can build authority, attract
How to Get Cited by Perplexity: A Step-by-Step Guide Read More »
Links still matter—but they’re no longer doing all the heavy lifting. In this episode of The Local Marketing Mastery Podcast, I break down why brand citations are becoming more influential than traditional backlinks and what that shift means for local SEO heading into 2026. You’ll learn how to use citations to strengthen brand signals, improve
Why Brand Citations are the New Backlinks in 2026 Read More »
A realtor website built around listings still needs structure to rank and convert. Without clear page silos and intentional internal links, neighborhood pages compete with each other, listings get buried, and map visibility suffers. The goal isn’t more pages—it’s clearer signals. Below is a simple, scalable way to structure and interlink a listings-focused realtor site
How to Structure and Interlink Pages for a Realtor Website That Only Has Listings Read More »
