Local SEO and Google Local Service Ads solve different problems—and confusing the two costs agencies leads. In this episode of The Local Marketing Mastery Podcast, I break down how each works, where they overlap, and when to use one, the other, or both. You’ll get practical strategies to maximize lead flow, set the right expectations […]
What’s The Difference Between Local SEO And Google Local Service Ads? Read More »
Proximity is one of the strongest local ranking factors—and it’s also the one you can’t fake. In this episode of The Local Marketing Mastery Podcast, I break down how Google uses location, what you can and can’t influence, and how to compete in crowded markets anyway. You’ll learn practical strategies to improve visibility, win better
How Does Proximity To The Searcher Impact Rankings? Read More »
Do call tracking numbers actually hurt NAP consistency—or is that another outdated fear? In this episode of The Local Marketing Mastery Podcast, I break down when call tracking makes sense, when it doesn’t, and how to implement it without damaging local rankings. You’ll learn practical ways to track ROI, maintain citation integrity, and scale your
Should I Use Call Tracking Numbers, Or Will It Hurt Nap Consistency? Read More »
When multiple pages from the same site show up for the same keyword, rankings usually suffer. Many people assume BrightLocal is the go-to tool for finding these competing pages, but that’s only part of the picture. BrightLocal can confirm a problem, not diagnose it. In this post, we explain why we start with a site
Do We Only Use BrightLocal to Find Competing Pages? Read More »
Even though topical relevance is a core SEO principle, real-world results don’t always look that clean. Plenty of sites rank with backlink profiles full of paid placements and general-interest links that seem only loosely related to their niche. That doesn’t mean relevance is broken—it means links serve different purposes. In this post, we break down
If Topical Relevance Matters, Why Do Sites With Irrelevant Paid Links Still Rank? Read More »
When you’re building a statewide local directory, the URL structure you choose has long-term consequences. Subdomains and subfolders may look similar on the surface, but they behave very differently for SEO, scalability, and maintenance. The right structure keeps authority consolidated, pages easy to manage, and listings clearer for both Google and users. Below, we break
For Local Directories: Subdomains or Subfolders for Locations? Read More »
