“Near me” searches are driven by AI now—and your Google Business Profile plays a bigger role than ever. In this episode of The Local Marketing Mastery Podcast, I break down how to optimize GBP for modern local intent and what actually influences visibility in these searches. You’ll learn practical strategies to improve relevance, capture more […]
Optimizing Google Business Profile for AI-Driven “Near Me” Queries Read More »
Discovery isn’t just happening on Google anymore—TikTok and Instagram are part of the search journey now. In this episode of The Local Marketing Mastery Podcast, I break down how social platforms influence local visibility and what that means for your SEO strategy. You’ll learn how to align social content with search intent, strengthen brand signals,
Social Search SEO: Why TikTok and Instagram are the New Google Read More »
If your agency can be easily replaced, you don’t have a moat—you have a service. In this episode of The Local Marketing Mastery Podcast, I break down how to build a real digital moat using proprietary data and AI-driven insights that competitors can’t replicate. You’ll learn how to create defensible assets, improve retention, and scale
Building a “Digital Moat” with Proprietary Data and AI Insights Read More »
If you’re not answering the questions your market is asking, you’re invisible. In this episode of The Local Marketing Mastery Podcast, I break down how to use AI to systematically uncover real customer questions and turn them into content that ranks and converts. You’ll learn a repeatable process for mapping topics, covering gaps, and building
Niche Domination: Using AI to Map Out Every Question Your Customers Ask Read More »
If your strategy still revolves around keywords, you’re already behind. In this episode of The Local Marketing Mastery Podcast, I break down why a topic-first approach works better for modern search and how it strengthens relevance across your entire site. You’ll learn practical frameworks for structuring content around topics, building authority in your niche, and
The Death of the Keyword: Why “Topics” are the Only Thing That Matters Read More »
If you don’t understand your client’s journey, you’re guessing at marketing. In this episode of The Local Marketing Mastery Podcast, I break down how to use large language models to map the full customer journey and identify the moments that actually influence decisions. You’ll learn how to uncover key touchpoints, refine your messaging, and build
Using LLMs to Map the “Customer Journey” of Your Target Entity Read More »
